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Category: Google AdPlanner

DoubleClick Ad Planner – New Features Release for July 2010

Otilia Otlacan | August 11, 2010 | 0 Comments

Google has launched several new updates to DoubleClick Ad Planner, designed to enhance the overall experience with the tool. With these releases, one can streamline the process of building online media plans and campaigns while getting access to better data for more informed media planning decisions. A summary of these updates is included below, as [...]

Google Ad Planner Gets a New Interface

Otilia Otlacan | July 8, 2009 | 2 Comments

Good news for all of you media planners out there working with Google Ad Planner: the much-awaited interface redesign has finally arrived. As per Google’s announcement, the new and streamlined pages make it easier to:

Google Ad Planner Comes Out of Private Beta, Does Not Work Though

Otilia Otlacan | November 11, 2008 | 0 Comments

The Google AdWords folks have just announced the opening of Google Ad Planner, Google’s newest service for advertisers and agencies. Previously launched in private beta, Google Ad Planner has opened for everyone and comes with some pretty cool features. However… history repeats: as with the opening of Ad Manager, when the system has just become [...]

Google Launches AdPlanner, Promotes the DoubleClick MediaVisor Platform

Otilia Otlacan | June 25, 2008 | 1 Comment

As promised in my previous post announcing the launch of AdPlanner, here are more updates following the official announcement on the Google AdWords blog. The tool is supposed to address the challenges in scaling a campaign’s reach while still keeping it relevant for the target audience. To quote the original announcement: To work with the [...]

Google to Unveil AdPlanner Today

Otilia Otlacan | June 24, 2008 | 1 Comment

According to MediaPost’s Online Media Daily, Google is expected to unveil later today a media planning tool named AdPlanner. Rumors about this new Google product launch were sparked yesterday at the Advertising Research Foundation, when an agenda item indicated that Wayne Lin, Google Business Product Manager will “introduce Google’s latest initiative in internet audience measurement”. [...]