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Category: DoubleClick MediaVisor

DoubleClick Unveils New Proposal Exchange Platform

Otilia Otlacan | July 21, 2008 | 0 Comments

MOUNTAIN VIEW, Calif. (July 16, 2008) – In an effort to streamline the online media direct sales process, DoubleClick, a premier provider of digital marketing technology and services, today unveiled a new electronic proposal exchange platform for its publisher and agency customers. The new integration automates the media request for proposal (RFP) process via seamless [...]

DART Sales Manager – Highlights of the Mid-year 2008 Release

Otilia Otlacan | July 7, 2008 | 0 Comments

A new release of the DoubleClick’s Sales Manager went beta on June 15 and is scheduled to go live on July 12. The release comes with a bundle of new features and improvements, of which the integration with Salesforce.com seems to be the most important: more granular pipelines, data synchronization and team member support. There [...]

Google Launches AdPlanner, Promotes the DoubleClick MediaVisor Platform

Otilia Otlacan | June 25, 2008 | 1 Comment

As promised in my previous post announcing the launch of AdPlanner, here are more updates following the official announcement on the Google AdWords blog. The tool is supposed to address the challenges in scaling a campaign’s reach while still keeping it relevant for the target audience. To quote the original announcement: To work with the [...]