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Category: Media Planning
Catalyst S+F Launches Gilt Groupe-Like Service Offering Media Buyers Exclusive, Discounted Inventory Deals
SAN FRANCISCO – Catalyst S+F, the unique “Marketing Capital” firm that provides marketing strategy and services that create value for companies that sit at the intersection of Madison Ave and Silicon Valley, today announced it has launched Good Buys Media a new business that offers publishers a unique way to connect with buyers and generate [...]
aiMatch’s Audience Targeting Enhances Advertising Intelligence for Publishers
Comprehensive, industry-leading ad-delivery platform becomes even more powerful RALEIGH, N.C. – aiMatch announced that its comprehensive ad-delivery platform, which includes Sales Order Management, Simulation-Based Forecasting, Business Intelligence and Data Visualization, now also includes Audience Targeting.
Latest Carat Adspend Forecasts – August 2011
Carat moderates global ad spend growth forecasts to 5.0% for 2011, and to 6.0% for 2012; long-term trend of two-speed world and rapid digital growth continues. Carat, the world’s leading independent media communications agency, published its updated forecasts for global advertising expenditure for 2011 and 2012.
Donovan Data Systems Kicks off the Future of Media Buying with the Next Generation iDesk
New York – Donovan Data Systems (DDS) announced the launch of the next generation iDesk, the industry-leading application for digital campaign management. This latest application from DDS is the first of a series of major new technology developments. It addresses the unique needs of buying digital media for agency clients, while at the same time [...]
New TV Ad Strategy from Ocean Media Delivers Substantial Growth for Ancestry.com
ROI-focused TV Campaign Credited with 55 Percent Boost in Registrations IRCE 2011 HUNTINGTON BEACH, Calif. – For Ancestry.com, 2010 was a banner year for its new television advertising campaign, with home page visits climbing 64 percent and TV-attributable registrations up 55 percent from the previous year.
comScore Announces Availability of Media Planning Tool Leveraging Behavioral Insights into Online Usage Habits of Doctors
Powerful Tool Helps Marketers Optimize Media Plans with Insight into Actual Site Visitation RESTON, VA, and MT. LAUREL, NJ – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, announced the availability of the comScore Physicians Panel Media Planning Tool, the only tool that provides health marketers [...]
BlueKai TrackSimple Offers Centralized Dashboard for Campaign Performance Visibility and Measurement
Aggregates All Campaign Data from Any Media Source Including DoubleClick, Google Adwords, Facebook, MSN and Google Analytics in Less Than 24 Hours TrackSimple, a BlueKai Analytics offering, has launched a new feature to its existing media dashboard that allows users to aggregate campaign data from top media partners. In less than 24 hours, users can [...]
Symphony Advanced Media Launches With Accelerated Advertising Performance Measurement
Company’s cross-media measurement solutions bridge gaps in traditional ad performance measurement to deliver faster, more accurate consumer insights SAN FRANCISCO – Symphony Advanced Media, part of the Symphony Technology Group (STG), has announced their recent company launch. Symphony Advanced Media (SymphonyAM) provides cross-media advertising performance analytics and consumer insights to empower brand advertisers to make [...]
Ocean Media Signs Two-Year Contract Extension as Priceline.com’s Media Planning and Buying Agency
ad:tech San Francisco 2011 HUNTINGTON BEACH, Calif. – Ocean Media (www.oceanmediainc.com), a leading independent media planning and buying agency, announced that priceline.com, the U.S. business of the Priceline Group of Companies, has extended its contract with the agency for an additional two years. Ocean Media shares honors with William Shatner as priceline.com’s longest-tenured partners in [...]
BuzzLogic Upgrades Its Conversational Media Planner with Improved Analysis, Insights and Scale
“BuzzPlanner” helps advertisers instantly improve brand metrics and ROI at scale, leveraging online conversations with custom, rich and standard media placements Enhanced input – system upgrades include the ability to analyze specific brand goals and translate them into conversation targets that deliver greater ROI Improved output – plans not only define the best URLs to [...]
aiMatch’s Comprehensive Advertising Platform for Publishers Incorporates Sales Order Management, Too
aiMatch addition makes it even easier for sales teams to identify products and inventory mixes — so they can spend more time selling RALEIGH, N.C. – aiMatch announced that its comprehensive ad-delivery platform, which includes Simulation-Based Forecasting, Sales Performance Management, Advanced Delivery and Business Intelligence, now includes Sales Order Management, too. The company said that [...]
Relativity Media Casts Carat in Lead Media Agency Role
NEW YORK – Carat, the leading global independent communications network, announced it has been awarded U.S. media planning and buying responsibilities for theatrical marketing for the entertainment company Relativity Media, LLC. Carat’s work, which begins December 1st, will encompass the planned national release of 10 to 12 films within the next year, including Season of [...]
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