Category Page for: Media Planning

Google Ad Planner Comes Out of Private Beta, Does Not Work Though

» by Otilia Otlacan November 11th, 2008 at 7:01 pm » Comments (0)

The Google AdWords folks have just announced the opening of Google Ad Planner, Google's newest service for advertisers and agencies. Previously launched in private beta, Google Ad Planner has opened for everyone and comes with some pretty cool features. However... history repeats: as with the opening of Ad Manager, when the system has just become unavailable, Ad Planner too seems to have gone wild and appears to be either down or having serious issues. Many report to have tried to sign up, but are facing a blank page instead. Until the issues resolve, read below the official announcement and list of features: more »

TRAFFIQ to Preview Next-Gen Platform & Co-Host Panel on Value of Ad Exchanges, at ad:tech New York

» by Otilia Otlacan November 5th, 2008 at 9:45 am » Comments (0)

NEW YORK - ad:tech New York, Nov. 3-6, will offer two new events to glean the present and future of online ad exchanges: first, a preview of the next-generation platform soon to be forthcoming from TRAFFIQ® – The Premium Advertising Marketplace; and second, a myth-busting panel discussion on the real-world value of online exchanges, to be co-hosted by TRAFFIQ. TRAFFIQ to Preview Next-Generation Platform of Advertising Marketplace A live demo of the next advance in TRAFFIQ’s top-rated media management platform will be provided to agencies, advertisers, publishers and media companies at TRAFFIQ’s booth No. 926 on the ad:tech exhibition floor. The preview ...more »

AdRevenue ‘08: First Online Industry Summit Dedicated to Improving Ad Inventory Strategies

» by Otilia Otlacan October 30th, 2008 at 6:19 pm » Comments (0)

Ad Revenue Optimizer PubMatic Develops Thought Leadership Conference Focused on Increasing the Value of Unsold Inventory Amid Online Advertising Slowdown PubMatic (www.pubmatic.com), which provides more than 5,000 online publishers with real-time ad optimization, announced AdRevenue '08 (www.adrevenue08.com), the first conference dedicated entirely to improving the value of ad inventory for online publishers and ad networks. PubMatic, known for recognizing trends in ad network pricing with its AdPrice Index, identified the need for a forum where the most respected names in the online advertising come together to address strategies to maximize industry-wide ad inventory revenue. During the one-day summit taking place November 14th ...more »

PubMatic AdPrice Index Shows U.S. Economic Slowdown Continuing to Affect Display Advertising

» by Otilia Otlacan October 23rd, 2008 at 10:15 am » Comments (0)

Online Ad Prices Declined 27% in 2008; Downward Trend Drives the Need for More Accountability and Measurability PALO ALTO, Calif. - PubMatic (www.pubmatic.com), which provides online publishers with real-time ad optimization, today unveiled the PubMatic AdPrice Index for Q3 2008 (www.pubmatic.com/adpriceindex), a quarterly industry-wide measure of online ad network pricing for publishers. The index shows that online ad prices declined overall this past year by 27%. Publishers of all sizes are feeling the challenges of a nationwide economic slowdown. Small sites continue to command better pricing for eCPMs, now at $0.61 on average in Q3, but these price levels have been ...more »

No Channel Conflict: Rubicon Project Takes the Conflict out of Ad Networks Selling Ad Space for Big Publishers

» by Otilia Otlacan September 24th, 2008 at 9:00 am » Comments (0)

Rubicon Ad Space Certification Program Helps Websites Monetize Unsold Ad Space Through Ad Networks While Protecting Direct Sales Pricing LOS ANGELES - the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, offers solutions for publishers concerned about channel conflict between ad sales conducted by in-house sales teams and those sales made by third-party ad networks. The recent IAB/Bain research report on digital pricing re-enforces the opinion that channel conflict is one of the largest concerns facing large publishers. more »

24/7 Real Media Introduces Lifecycle Media Management for Strategic Online Targeting

» by Otilia Otlacan September 23rd, 2008 at 10:55 am » Comments (0)

Top Ad Network Helps Advertisers Reach the Right Customers at Each Stage of the Purchase Cycle NEW YORK - 24/7 Real Media, Inc., the leading global digital marketing company, introduced its Lifecycle Media Management model, a unique approach to help online advertisers maximize the value of 24/7 Real Media’s leading media network and extensive targeting capabilities. Marketers have long used the customer lifecycle, or purchase funnel, in order to understand and segment customers and position advertising accordingly. 24/7 Real Media incorporates this approach to provide strategic guidance on which online ad targeting methods are most effective to reach and engage customers as ...more »

DoubleClick Unveils New Proposal Exchange Platform

» by Otilia Otlacan July 21st, 2008 at 2:26 pm » Comments (0)

MOUNTAIN VIEW, Calif. (July 16, 2008) – In an effort to streamline the online media direct sales process, DoubleClick, a premier provider of digital marketing technology and services, today unveiled a new electronic proposal exchange platform for its publisher and agency customers. The new integration automates the media request for proposal (RFP) process via seamless data exchange between DART®Sales Manager (DSM), an end-to-end workflow and financial management solution for publishers, and DART® for Advertisers’ (DFA) MediaVisor planning tool. Also today, DoubleClick further strengthened its integrated platform for media sellers by announcing the release of an adapter designed to allow the ...more »

DART Sales Manager - Highlights of the Mid-year 2008 Release

» by Otilia Otlacan July 7th, 2008 at 12:53 pm » Comments (0)

A new release of the DoubleClick's Sales Manager went beta on June 15 and is scheduled to go live on July 12. The release comes with a bundle of new features and improvements, of which the integration with Salesforce.com seems to be the most important: more granular pipelines, data synchronization and team member support. There are changes announced in the following areas: Proposal, Finance, Enhancement & Maintenance. Here are the highlights. more »

Google Launches AdPlanner, Promotes the DoubleClick MediaVisor Platform

» by Otilia Otlacan June 25th, 2008 at 10:38 am » Comments (1)

As promised in my previous post announcing the launch of AdPlanner, here are more updates following the official announcement on the Google AdWords blog. The tool is supposed to address the challenges in scaling a campaign's reach while still keeping it relevant for the target audience. To quote the original announcement: To work with the Google Ad Planner, "simply enter demographics and sites associated with your target audience, and the tool will return information about sites (including the ones in the Google content network and monetized through the AdSense program) that your audience is likely to visit. You can drill down ...more »

Google to Unveil AdPlanner Today

» by Otilia Otlacan June 24th, 2008 at 10:21 am » Comments (1)

According to MediaPost's Online Media Daily, Google is expected to unveil later today a media planning tool named AdPlanner. Rumors about this new Google product launch were sparked yesterday at the Advertising Research Foundation, when an agenda item indicated that Wayne Lin, Google Business Product Manager will "introduce Google's latest initiative in internet audience measurement". It seems that details of Google's AdPlanner will be revealed during the ARF session scheduled for 5pm today at the Millennium hotel in New York The news was originally reported by The New York Times. More details to follow later. more »