Ocean Media Signs Two-Year Contract Extension as Priceline.com’s Media Planning and Buying Agency
ad:tech San Francisco 2011
HUNTINGTON BEACH, Calif. - Ocean Media (www.oceanmediainc.com), a leading independent media planning and buying agency, announced that priceline.com, the U.S. business...
BuzzLogic Upgrades Its Conversational Media Planner with Improved Analysis, Insights and Scale
“BuzzPlanner” helps advertisers instantly improve brand metrics and ROI at scale, leveraging online conversations with custom, rich and standard media placements
Enhanced input – system...
aiMatch’s Comprehensive Advertising Platform for Publishers Incorporates Sales Order Management, Too
aiMatch addition makes it even easier for sales teams to identify products and inventory mixes — so they can spend more time selling
RALEIGH, N.C....
Relativity Media Casts Carat in Lead Media Agency Role
NEW YORK - Carat, the leading global independent communications network, announced it has been awarded U.S. media planning and buying responsibilities for theatrical marketing...
Autobytel and Aperture Announce Unrivaled Portfolio of Automotive Advertising Optimization Tools
Proprietary Auto Shopper Data Drives First Ever Real-Time Precision Targeting for Automakers
IRVINE, Calif. & NEW YORK - Autobytel (Nasdaq: ABTL), a consumer facing network...
YuMe Launches ACE for Advertisers, Giving Advertisers and Agencies Complete Control Over Their Video...
First End-to-End Video Solution Covers Entire Campaign Lifecycle, Including Planning and Buying, Ad Serving and Campaign Management, and Post Campaign Analytics
REDWOOD CITY, CA –...
comScore Introduces Digital GRP “Overnights” in AdEffx Campaign Essentials
New Capabilities Offer Daily Campaign Reporting for On-The-Fly Digital Campaign Performance Management and Optimization
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring...
Undertone Launches DirectConnect
New Platform Automates Access to Undertone’s Quality Inventory; Four Agency Trading Desks Already Signed On
NEW YORK - Undertone Networks, an online advertising network, announced...
IAB Committees and Councils Transform Digital Marketing Landscape Through Groundbreaking Initiatives and Studies
Pursuing Their Mission to Reshape Interactive, IAB’s Committees & Councils Announce Competition for Brand-Friendly Formats and Issue First Reports on Digital Audio and Local...
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