Comcast Spotlight Launches TV Ad Planner, a Self-Service TV Ad Buying Platform
Easy-to-use interface allows advertisers to purchase TV in a similar manner to buying digital media
Affordable, one-stop solutions open up TV advertising to a new...
FreeWheel and Centro Partner to Give Agencies a New End-to-End, Automated Solution for Digital...
Integration of Centro’s Basis into FreeWheel’s Strata Platform Offers Agencies Best-in-Class Capabilities for Media Planning, Buying, Operations and Finance Across Both Traditional and Digital...
NetMedia Group Takes Over the Management of Financial Platform Investing.com’s European Advertising Space
PARIS -- NetMedia Group, media B2B leader in Europe in the world of business information, and Investing.com, second largest financial services and information platform in...
The FreeWheel Council for Premium Video Launches “A Buyer’s Guide to the New Living...
Advocacy group’s latest guide helps buyers and planners navigate the rapidly evolving TV and digital video ecosystem
London, UK: The FreeWheel Council for Premium Video Europe (FWCE) has...
Executives Arrange Management Buyout of Mediasmith
Veteran Digital Agency Maintains Internal Ownership, Names John Cate CEO
SAN FRANCISCO -- Mediasmith, a leading independent media agency, today announced a management buyout of...
Giant Media Names Bruce Budkofsky as VP of Partnerships for VuePlanner
LOS ANGELES -- Giant Media announced the appointment of digital media industry veteran Bruce Budkofsky as VP of Partnerships. Budkofsky brings more than 20-years of experience...
VuePlanner Delivers Context and Brand Suitability for Pre-Buying YouTube Video Advertising Campaigns
LOS ANGELES - Giant Media announced the launch of VuePlanner, a transparent pre-buy planning tool for brands and agencies advertising on YouTube.
“YouTube offers an incredible opportunity to...
PubMatic, Publicis Media Kick-Off Targeted Private Marketplace for The World Cup
Singapore - PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of an exclusive Targeted Private Marketplace...
Accenture Interactive Programmatic Services Navigates Complexity of Digital Media Landscape
Bespoke offering from Accenture Interactive drives greater transparency and efficiency in programmatic media planning and buying
NEW YORK - Accenture (NYSE: ACN) is increasing its...
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