Category: Marketing Strategy
Business Audience Marketing Leader Bizo Secures $10 Million Series B Funding
Bizo, the global leader in business audience marketing, today announced that it has closed a $10 million Series B equity financing expansion round led by Crosslink Capital’s newest partner, David Silverman. Existing investors Bessemer Venture Partners and Venrock also participated in the round. Bizo will use the funding to further expand its sales and marketing efforts and continue to extend its platform to support a fast-growing customer base.
![[x+1] Hires Former Reprise Media President John Anagnost as Vice President of Sales, Eastern Region](http://www.adoperationsonline.com/wp-content/themes/wp-clear/scripts/timthumb.php?src=http://www.adoperationsonline.com/wp-content/uploads/2012/02/mkapple_w-150x150.jpg&w=150&h=150&zc=1 "[x+1] Hires Former Reprise Media President John Anagnost as Vice President of Sales, Eastern Region")
[x+1] Hires Former Reprise Media President John Anagnost as Vice President of Sales, Eastern Region
[x+1], www.xplusone.com, the leader in digital marketing hub technology, announced it has hired John Anagnost as Vice President of Sales, Eastern Region, a new company position based in New York. His responsibilities will include new business development and managing strategic agency relationships.
Exact Drive and Canned Banners Introduce One-Stop Solution for Dynamic Display Advertising
Digital media agency Exact Drive and display ad design platform Canned Banners are announcing a partnership to offer marketers a one-stop solution for launching and managing dynamic display ad campaigns. The service increases the performance and precision of display ad campaigns by personalizing ad creative in real time for each viewer.
Wildfire Hires Industry Veteran Doug Laird as CMO to Drive Growth and Leadership in the Social Media Market
Wildfire, the leading provider of social media marketing software with over 13,000 paying customers, today announced that veteran enterprise software executive Doug Laird has joined the company as its chief marketing officer. Laird will be responsible for leading all global marketing efforts for Wildfire, defining the global market strategy and vision, branding, product positioning and segmentation, and demand creation.
Survey Shows Many Marketers Are Behind In Use of Data, Targeting and Measurement
New research from Crain’s BtoB Magazine underscores significant opportunities for B2B marketers to expand their marketing mix and more effectively leverage data and emerging channels in changing digital media environment
CEO Adam Boskovich Launches WowYow Inc. – “We Are Shaping the Future of Video Advertising”
WowYow Inc. (http://wowyow.com/), a video technology and advertising company, launched today. The San Diego based startup has created an exciting new way to experience video. Products, places, services, music, even coupons for local retailers within video are now interactive advertisements. WowYow’s patent-pending technology embeds advertisements into the video itself, in the form of non-intrusive interactive visual identification.
PubMatic Announces Strategic Expansion of Mobile Capabilities
PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, today announced that it has expanded its mobile platform by acquiring MobiPrimo, becoming the first strategic selling platform to provide native, cross-device support for premium publishers.
IgnitionOne Launches Industry First Engagement Optimization Solution
IgnitionOne, the global leader in digital marketing solutions, is launching an industry-first Engagement Optimization offering, which addresses a glaring need for measurability of digital advertising for brand marketers.
RetailMeNot.com Scores An Industry First by Launching the ‘What the Truck?!’ Discount Promotion to Provide Deals at Top Austin-Area Food Trucks
RetailMeNot.com, the biggest online coupon site in the United States, today announced it is the first in the deal and discount industry to test a new way to help consumers save money when eating at some of Austin’s top food trucks from March 9-13, 2012, during the SXSW Interactive Festival.
And the Winner for Best Oscar Ad Goes To… Samsung, According to Ace Metrix
Ace Metrix™, the new standard in television analytics, today revealed the most effective ads of the Academy Awards, a list led by two ads from Samsung. The highest scoring ad of the night was for Samsung’s Galaxy Note, achieving an Ace Score of 686. The second most effective was a new ad for Samsung’s SmarTV, achieving an Ace Score of 665. Of the ten most effective ads, eight were from technology or telecom companies including Samsung (2), Google (1), Sprint (2), and Apple iPhone (2) and AT&T (1).
IAB Analysis Shows Digital Media Are a Vital Influence on Consumer Electronics Purchases
The Interactive Advertising Bureau (IAB) released “The Path to Consumer Electronics Purchases,” an in-depth analysis revealing that an interplay of media buys—including digital—is necessary to effectively influence people who are intending to purchase consumer electronics.
Brand.net Adds Mobile Advertising to Offering
Brand.net, the digital media brand buying solution for the largest global brands, announced it is adding mobile media to its lineup of media solutions for brand advertisers.
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