Category Page for: Marketing Strategy

Advertising Director/Blue agency Co-Founder Christophe Lambert Keynotes at MIPTV 2009

» by Otilia Otlacan January 6th, 2009 at 9:00 am » Comments (0)

PARIS - Christophe Lambert, advertising director and co-founder of the Blue agency with director/producer Luc Besson, will give the Creative Keynote at MIPTV 2009 on branded entertainment. The 46th MIPTV entertainment content market will take place in Cannes from 30 March to 3 April 2009. “MIPTV is the opportunity to demonstrate to the world’s television creatives, producers and executives that branded entertainment is alive and well in Europe. By offering a strong collaboration between producers, a brand and good screenwriters, you can produce entertaining programmes of prime-time quality and offer a valuable alternative to traditional advertising, which viewers are now rejecting,” ...more »

Ad Ops Daily Briefs: January 5 2009

» by Otilia Otlacan January 5th, 2009 at 11:30 pm » Comments (0)

- Veoh Networks and Axel Springer Ink Strategic International Partnership Veoh Networks, the world’s most comprehensive Internet Television service, and Axel Springer Digital TV Guide GmbH, a subsidiary of one of the leading European media enterprises Axel Springer AG announced a strategic international partnership that strengthens Veoh’s international footprint, explores integrated content and technology opportunities, and introduces global brands to Veoh’s young and influential audience. Under the terms of the agreement, Axel Springer will receive sales access to Veoh’s large, highly-engaged user base in Germany as well as access to Veoh’s German-language viewership in other European markets. Veoh will gain the support ...more »

At CES, Total Immersion to Show Future of Digital Marketing Through Lens of Augmented Reality

» by Otilia Otlacan January 5th, 2009 at 9:30 am » Comments (0)

Company to Demo Dazzling Technology During Lunch@Piero’s 2009 International CES WHO: A disruptive technology that lives between the real and the virtual, augmented reality (AR) is a platform that advertisers, brands, and organizations are increasingly embracing as a magical way to transform passive viewing into active engagement. By integrating real-time interactive 2D or 3D graphics into a live video stream, AR from Total Immersion (www.t-immersion.com) turns the consumer into the star of the show and enables him/her to interact with products, characters, and concepts that come to life vividly. A breakthrough mechanism for pulling the consumer off the proverbial couch, AR is ...more »

Ten Companies Turn to Sprout Marketing for Economically Sound Marketing Services

» by Otilia Otlacan December 26th, 2008 at 12:14 pm » Comments (0)

Agency’s Outsourced Marketing Department Model Connects with Clients SALT LAKE CITY - Sprout Marketing, a next-generation integrated marketing firm, announced the addition of ten new accounts: BYU Broadcasting, CodeBaby, Feel Fit Enterprises, I.T. Now, Mountain Care Pharmacy, Nelson Labs, ONYX Graphics, ProPay, Property Solutions International, and Sundrop Fuels. In light of the current economic struggles, businesses are turning to Sprout Marketing because of the firm’s unique model: For a monthly fee equivalent to the salary of a single marketing executive, Sprout clients use a full-service, integrated marketing team with specialized expertise in high-level strategy, market research, executive coaching, Web services, public relations, ...more »

Gumiyo Teams with the Los Angeles Times to Launch Mobile Marketing Initiative for Automotive and Real Estate Advertisers

» by Otilia Otlacan December 26th, 2008 at 11:41 am » Comments (1)

With newspaper companies nationwide launching innovative ways to increase revenue and create new value, Gumiyo, the nation’s leading mobile marketing and technology provider, today announced a venture with the Los Angeles Times (www.latimes.com) offering the latest online and mobile technology marketing solutions WOODLAND HILLS, Calif. - With newspaper companies nationwide launching innovative ways to increase revenue and create new value, Gumiyo, the nation’s leading mobile marketing and technology provider, announced a venture with the Los Angeles Times (www.latimes.com) offering the latest online and mobile technology marketing solutions. The mobile marketing initiative connects consumers with The Times classified print and online automotive ...more »

Channel M Launches Ad Supported In-Store TV Network for Dollar Financial Group’s Money Mart Stores

» by Otilia Otlacan December 26th, 2008 at 11:26 am » Comments (0)

New Network Enables Advertisers to Target Male Demographic Ages 18-35 at Point of Purchase LOS ANGELES - Channel M, the industry’s leading producer of customized in-store TV networks, announced that through its Money Mart branded stores, Dollar Financial Group, Inc, a subsidiary of Dollar Financial Corporation, the leading international financial services company serving under-banked consumers, has launched a custom Channel M in-store TV network. Uniquely developed to reach Money Mart’s core customer base, the network is available to external advertisers seeking to reach the same consumer demographic as Money Mart’s. Channel M develops custom content and advertisements specifically targeted toward each in-store ...more »

Research and Markets: Improve Market Research Impact Shows Market Research Teams How To Maximize Strategic Influence

» by Otilia Otlacan December 24th, 2008 at 9:00 am » Comments (0)

DUBLIN, Ireland - Research and Markets has announced the addition of Cutting Edge Information's new report "Improve Market Research Impact" to their offering. Strengthen Market Research's Profile and Impact: Tightening markets, generic encroachment, slowing revenue streams and frequent clinical failures have left pharmaceutical companies treading carefully in efforts to find the next profitable drug. Companies are now trying to determine the correct markets to enter at the earliest positive clinical signs. This great emphasis on early informed decisions has caused the role of market research — and related areas, such as competitive intelligence, new product planning and lifecycle management — to increase in ...more »

In these “Interesting Times” ABI Research Forecasts What ISN’T Going to Happen in 2009

» by Otilia Otlacan December 23rd, 2008 at 11:44 am » Comments (0)

NEW YORK - For the fourth consecutive year, ABI Research puts a different twist on the traditional December activity of surveying the year just past and speculating about what the new one will bring, with a white paper titled "What’s Isn’t Going to Happen in 2009." The paper is available for free download from the company's website. Given the global recession, lots of things won't happen in 2009, of course. So ABI Research's analysts focused on several of the company's core areas of expertise, including mobile marketing and mobile banking, near-field communication, digital media, IPTV, transportation, navigation and location based services, ...more »

26% of Small Business Advertisers Plan Increased Ad Spending in 2009

» by Otilia Otlacan December 23rd, 2008 at 11:40 am » Comments (0)

WESTERVILLE, Ohio - Looking forward to 2009, more than a quarter of recently surveyed small business owners plan to spend more on advertising, and another 60% plan to spend about the same as in 2008. The Ad-ology Small Business Marketing Outlook survey found that small business owners are cautiously optimistic going into 2009. While 25% stated they are fearful about the current economic situation and 58% are concerned, 83% expect 2009 sales to be up or about the same as 2008. When broken down by media type, over half of small business advertisers plan to spend the same or more on the ...more »

ExactTarget’s 2009 Marketing Almanac Predicts Open, Click-Through and Conversion Rates Will Decline Next Year

» by Otilia Otlacan December 22nd, 2008 at 1:26 pm » Comments (7)

Free Reference Guide Forecasts Email, SMS and Other One-to-One Marketing Trends, Provides Tips to Help Marketers Dominate the Inbox Competition and Succeed in 2009 INDIANAPOLIS - ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, is releasing The 2009 Marketing Almanac, a free reference guide predicting five trends for email and one-to-one marketing in 2009. The 2009 Marketing Almanac from ExactTarget discusses the difficult terrain marketers must navigate in 2009 and offers effective email and SMS strategies to deploy with customers. Each trend prediction is accompanied by actionable advice for one-to-one marketers seeking to increase sales and improve customer relationships. “On ...more »