Demand Generation/Marketing Automation System Now Available as Integrated Solution for Oracle CRM On Demand Users

SALT LAKE CITY – TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, announced that Marketing View, the company’s demand generation solution, now integrates with Oracle® CRM On Demand. This integration allows customers to pass qualified leads into Oracle CRM On Demand and generate ROI reporting by campaign as sales leads evolve into viable opportunities and closed deals.
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Enhanced iPad SDK Delivers Unprecedented Flexibility to Publishers

SUNNYVALE, Calif. – GoldSpot Media Inc., a leader in interactive mobile media solutions, released an enhanced version of its mobile advertising client SDK, miAPI, to support iPad applications. With a simple, easy-to-use interface, the miAPI client SDK offers developers a single video advertising monetization solution across the Apple family of devices such as the iPhone, iPad and iPod Touch, as well as Android, RIM, Symbian S60, J2ME and BREW.
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Outsell Forecasts Advertising/Marketing Spending to Grow, But Only 1.2 Percent

BURLINGAME, Calif. and LONDON – For the first time, spending on digital/online advertising and marketing will overtake print in 2010, according to new projections from Outsell, Inc. In an industry crossover event, companies will spend $119.6 billion on online and digital strategies, from search engine keywords to webinars, while committing $111.5 billion to print methods such as newspaper and magazine ads. Overall, U.S. spending on advertising and marketing will increase in 2010, but by just 1.2 percent to $368 billion.
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IGG’s 15 Million Registered Players Gain Access to Sometrics Offers to Earn Points Redeemable Within IGG Games; Announced at GDC in San Francisco

Game Developers Conference 2010
LOS ANGELES – Sometrics (www.Sometrics.com) and IGG, Inc. (www.IGG.com) announced that they have partnered to provide advertiser-based offers to the 15 million registered players of IGG’s 15 popular MMO online games. The two companies made the announcement today from the Game Developers Conference, held in San Francisco through Saturday.
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CORAL GABLES, Fla. – kabookaboo Marketing was awarded thirteen ADDYs by the Advertising Federation of Greater Miami, the local affiliate of the American Advertising Federation that represents 50,000 professionals in the advertising industry throughout the country. The ADDY’s Awards Show is the industry’s most significant awards competition in the nation and honor the best and most innovative creative of the year. Alan Brown, Principal at kabookaboo Marketing was the Chair of the 2010 ADDY Awards Show and Camila Correa, Director of Operations at kabookaboo Marketing, was an integral part of the coordination of both the event.
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DUBLIN – Research and Markets has announced the addition of the “Top 10 Companies in Spain Media Industry: IT Spending Predictor 2009” report to their offering.

This databook provides insight into the top 10 companies in Spain media industry in terms of their estimated IT spend.
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Companies Will Collaborate to Expand Omniture’s Online Marketing Suite for Facebook Advertisers

SALT LAKE CITY – Omniture Summit 2010

Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, and Facebook®, announced that they will provide online marketers with solutions to optimize Facebook as a marketing channel. This partnership builds on the Facebook analytics and Facebook application analytics capabilities Omniture announced last year.
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More Than 100 Campaigns for Brands Including Gap, Ben & Jerry’s and Time Warner Cable See Click-through Rates Over 2 Percent

BURLINGAME, Calif. – Brightkite, the Social Discovery Network, is finding its users respond well to local promotions, with many campaigns seeing response rates of more than two percent with the best campaigns achieving five to 10 percent response rates. So far in 2010, Brightkite users have benefited from a range of incentives offered by brands including free and discounted:
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