Younger adults more likely to say they are interesting and influential

ROCHESTER, N.Y. - Whether it is television ads, print ads, or even Internet pop-up ads, most people are exposed to dozens of them in the course of a single day. Considering the amount of ad exposure daily, a majority of Americans (55%) say they find current advertising to be interesting while two in five (41%) say it is not interesting. Advertisers, however, should not get too excited as less than one in ten Americans (8%) say current ads are very interesting while 47% say they are somewhat interesting.
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Kurt Worrell, SVP, Set to Speak on How Higher Ed Can Adopt a Mobile Strategy

CHESAPEAKE, Va. - Harris Connect, the leader in providing innovative affinity marketing solutions for alumni and membership organizations for more than four decades, will preview its newest solution at this year’s CASE Summit in San Francisco, CA. Designed to help organizations engage their alumni and members in a way they prefer, Kurt Worrell, Senior Vice President of Consumer Sales and Marketing, will also host a session focused specifically on how the higher ed marketplace can integrate mobile technologies into their existing communications strategy.
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COLUMBIA, Md. - Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing database marketing agencies, announced the availability of its newest white paper in its ongoing Thought Leadership Series. Entitled “Integrated Customer Marketing™,” the paper introduces the new optimization framework designed to help organizations navigate the rapidly changing marketing landscape. ICM also enables marketers to reengineer their customer marketing strategy and business processes to actively manage customer and prospect interactions across sales, marketing and services throughout the customer lifecycle.
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Survey Shows Need to Fuse Business Strategy, Creative Excellence and Technology Depth to Drive Superior and Measurable Results Across all Channels Including Social Media and Mobile

BOSTON - Sapient’s (NASDAQ: SAPE) announced the results of a national online digital marketing and interactive advertising survey that delivers insights into the current marketing practices at leading organizations during the economic downturn. The survey polled 81 chief marketing officers and senior marketing professionals directly responsible for managing their digital agency as well as their organization’s digital marketing budget.
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Ad-funded MMS revenues are set to take-off over the next five years with annual growth rates reaching 94%, with SMS and mobile email continuing to dominate the person-to-person (p2p) mobile messaging market.

New mobile messaging research from Juniper Research, ‘Mobile Messaging & IP Evolution’, found that the Far East & China would lead the global ad-funded MMS market by a considerable margin, followed by North America and Western Europe.
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ATLANTA - Silverpop, a leading provider of B2C online engagement marketing solutions and B2B marketing automation, has expanded operations in Australia and New Zealand.

Silverpop is unique in the marketplace, providing two top-rated online marketing solutions. Companies rely on the Silverpop Engage platform to create and manage multichannel marketing campaigns that reach millions of individuals one at a time, enhancing lifetime customer value and brand loyalty. Silverpop’s Engage B2B marketing automation platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return on investment.
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Award Recognizes Entrepreneurial Excellence in Emerging Company Category

WALTHAM, Mass. - Quattro Wireless (www.quattrowireless.com) announced that CEO Andrew Miller received the Ernst & Young Entrepreneur Of The Year® 2009 Award in the Emerging Company category in New England, which recognizes the exceptional leader for a company less than five years old. According to Ernst & Young LLP, the award recognizes outstanding entrepreneurs who are building and leading dynamic, growing businesses. Andrew Miller was selected by an independent panel of judges, and the award was presented at a gala event at the Marriott Newton Hotel on June 16th.
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Partnership Offers Advertisers Targeted Podcast Content

LOS ANGELES - Triton Media Group, LLC announced that it will be an integrated sales partner for Wizzard Media (NYSE Amex: WZE). Triton will represent all Wizzard Audio podcast content to agencies and clients for targeted national campaigns, offering advertisers highly targeted content environments to reach very specific consumer lifestyles while still delivering a scale audience.
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