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MADE and Sonic Notify Give Fashion Week a Makeover; Debut App That Promotes Designers Looks to Mobile Phones and Beyond
MADE FASHION WEEK MADE to showcase design innovation MADE to partner art and commerce MADE to promote creativity across established and emerging platforms MADE to support the growth of New York’s fashion community New York, NY – When guests attend fashion shows or presentations at MADE Fashion Week with the MADE app on their mobile [...]
American Family Insurance Deploys Cutting-Edge Mobile Ad Campaign
Mojiva, the Mobile Ad Network and Mindshare Facilitates Insurance Provider’s Strategic Mobile Campaign NEW YORK — Mojiva (www.mojiva.com), the mobile ad network that specializes in making “big idea,” cross-platform mobile strategies come to life at scale, today announced a multi-execution ad campaign with American Family Insurance (www.amfam.com) that emphasizes engagement and awareness with mobile audiences. [...]
Super Bowl Ads: Extended Cuts and Teaser Videos Generated 5 Times as Many Views as the Actual Ads
The game may be over but the talk about the Super Bowl 2012 ads goes on. Social video ad company Sharethrough (www.sharethrough.com) has just released some interesting findings: the extended cuts and teaser videos for the Super Bowl actually generated nearly five times as many views as the actual ads themselves.
Accenture, comScore, and dunnhumbyUSA Study Shows Direct Correlation Between CPG Brand Website Usage and In-Store Purchase Behavior
CPG Brand Website Visitors Spend 37% More on the Brand and 53% More on Product Category in Retail Stores Website Features that Attract Visitors Include Compelling Brand Value Messages Updated on a Frequent Basis Along with Content that Engages Visitors
New PQ Media Forecast: U.S. Mobile & Social Media Revenue Surged 30% to $45.4 Billion in 2011
- Mobile Content & Access Was Largest Mobile & Social Media Sector in 2011 at $39.2 Billion, with Revenues from Business Segment Accounting for 58% of Total
Millennial Media Announces New Solution to Drive Engagement within Branded Apps
Innovative “App Engagement Program” Allows Brands to Reach Consumers Who Have Previously Downloaded Their Apps and Drive Sustained Usage BALTIMORE – Millennial Media, the independent leader in mobile advertising, announced a new solution for advertisers to drive usage and engagement within their branded apps. The new “App Engagement Program” will allow brands to re-engage users [...]
comScore Releases Report, “Next-Generation Strategies for Advertising to Millennials”
Study Looks at Unique Characteristics of America’s Younger Consumers and Their Responses to Advertising across Platforms RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the report Next-Generation Strategies for Advertising to Millennials, highlighting the results from a recent comScore study that identifies the unique characteristics of the Millennial [...]
Apple and General Motors Ads Dominate NFL Playoff Games According to Ace Metrix
MOUNTAIN VIEW, Calif. – The NFL Playoffs are often an interesting test run for advertising during the Super Bowl. According to data released today from Ace Metrix, the authority of television advertising effectiveness, Apple, General Motors (Cadillac), Applebee’s, Nissan, and Google were the most effective advertisers during the past three weekends of playoff football.
Mojiva Mobile Ad Network Eclipses One Billion Unique Devices in Monthly Global Reach
With Almost a Quarter of a Billion Unique Devices Reached in the US, Mojiva’s Global Saturation is Attributed to Growing Demand from Advertisers and Publishers for a Mobile Presence New York – Mojiva, the mobile ad network that specializes in making “big idea,” cross-platform, mobile strategies come to life at scale, today announced a monumental [...]
Global Consumer PR Experts Provide Insights on Social Media Trends in 2012
Partners from WORLDCOM PR Group’s Consumer Practice Group Point to Five Important Emerging Trends to Watch in New Report NEW YORK – Social media has dramatically altered the way that agencies and their clients approach consumer engagement campaigns, and in most cases, changed the way in which businesses connect with their target audiences. WORLDCOM Public [...]
Frannie Danzinger Joins Bizo to Further Fuel the Company’s Growth
Ad industry veteran to lead strategic account development and media strategies for the world’s largest business audience marketing platform, joins company during a period of triple-digit run-rate growth SAN FRANCISCO – Bizo, the global leader in business audience marketing, today announced that Frannie Danzinger has joined the company as director of marketplace development. A well-known [...]
LiveIntent and Convertro Team Up to Provide Greater Intelligence in Email Marketing
Integration with Convertro’s Attribution Service Gives Advertisers a Greater Understanding of the Value of LiveIntent’s Publishers’ Exchange Inventory New York – LiveIntent, the platform for buying and selling email ad inventory exactly like display, today announced it has integrated its services with advertising technology from Convertro, the leader in providing advertisers enhanced transparency into the [...]
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