Category: Experts Talk
Interview: Sharethrough’s Hanz Kurdi Discusses the Importance of Native Advertising Inventory
Sharethrough has recently announced the hiring of Hanz Kurdi as senior director of publisher strategy and operations. Hanz will play an integral part in Sharethrough’s push this year to develop more native advertising inventory on media sites: placements that look and feel like the site’s actual content.
Interview: Jonathan Glanz, CEO Sonic Notify Explains the Inaudible Frequency Technology and How It Served the New York Fashion Week
Recent news around the MADE Fashion Week app developed by Sonic Notify brought to our attention a very creative way to employ what is known as inaudible frequency technology. We have spoken with Jonathan Glanz, CEO of Sonic Notify about how this technology can be used by marketers who wish to target specific audiences via mobile devices.
Super Bowl Ads: Extended Cuts and Teaser Videos Generated 5 Times as Many Views as the Actual Ads
The game may be over but the talk about the Super Bowl 2012 ads goes on. Social video ad company Sharethrough has just released some interesting findings: the extended cuts and teaser videos for the Super Bowl actually generated nearly five times as many views as the actual ads themselves.
Interview: Russell Glass, Bizo’s CEO, Discusses Business Audience Targeting and Bizo’s Growth
Bizo has just announced a major new executive hire – Frannie Danzinger as Director of Market Development – and a fantastic growth of over 130% in 2011. We have spoken to Russell Glass, Bizo’s CEO, about business audience targeting and how it supports Bizo’s recent growth.
Interview: Mitchell Reichgut, Founder & CEO of Jun Group, Explains Earned Media Through Social Videos
Share/Save “Earned media” is inconsistent and famously difficult to value. Jun Group (www.jungroup.com), the premier social video platform, has recently announced a study that provides simple metrics for valuing earned media – and clear evidence that social video programs consistently deliver earned media results. We have spoken to Mitchell Reichgut, Founder and CEO of Jun [...]
Interview: Scot McLernon (Chief Revenue Officer, YuMe) Explains How New Video Ads Formats Can Increase Brand Engagement
Following YuMe’s recent launch of interactive ads for engagement across online, connected TV and mobile platforms, we have talked to Scot McLernon, YuMe’s Chief Revenue Officer, who explains further how brands can achieve superior audience engagement through video ads.
Interview: Roy Pereira, Founder and CEO Shiny Ads, Introduces the New Shiny Ads Audience Targeting Platform
Shiny Ads has just announced the launch of their audience targeting platform; Roy Pereira has kindly agreed to give us more insights into this breakthrough product that helps publishers make the most of of their ad inventory.
Interview: Dave Gwozdz (CEO Mojiva) Discusses Recent Developments in Mobile Advertising
The mobile advertising scene is rapidly changing and growing. Mojiva, one of the main players, has recently closed a $25 million Series C round of funding and is strenghtening its executive team. Dave Gwozdz, Mojiva’s CEO, talked to us about recent developments in mobile advertising, as well as some of its pain points.
Interview: Andrew Casale (VP Strategy, Casale Media) Explains Premium Ad Exchanges and Ad Quality
Two weeks ago, Casale Media launched casaleX, a premium ad exchange that grants select DSPs and agency trading desks exclusive access to brand-safe inventory. Following the launch, we have spoken to Andrew Casale, VP of Strategy at Casale Media, about how the ad exchange environment is re-shaping these days.
Interview: Iggy Fanlo, adBrite President & CEO, Discusses Real-Time Pricing for Ad Exchanges
Two days ago, adBrite announced the launch of their Real-Time Pricing solution that maximizes ad revenue for premium publishers by automatically optimizing the floor price for every page view on their properties. We spoke with Iggy Fanlo, adBrite’s President & CEO, about what this launch represents and how RTP can serve both publishers and advertisers.
Interview: Greg Rogers (Co-Founder, CEO Pictela) Explains the IAB Pushdown Ad Format
It’s been nearly half a year since the winners of the IAB Rising Star competition have been announced, and Pictela’s pushdown ad format was one of them. It looks like the format is a real success and not just an ephemeral wonder, which is why we wanted to find out some more insights right from the source. Below is a Q&A with Greg Rogers (Co-founder and CEO of Pictela), discussing the IAB pushdown format and how it fits into the larger picture.
Interview: Oren Netzer (Co-Founder, CEO DoubleVerify) Explains Navigator, DoubleVerify’s Ad Monitoring and Reporting Solution
Following DoubleVerify’s launch of Navigator earlier this week, I had a Q&A session with Oren Netzer, the company’s CEO, who explained the product in more detail.
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