Programmatic buying is the not-so-new, technology-based form of ad buying that’s changing the game for online advertising. Advertisers have adopted programmatic buying in droves (in the form of RTB or…
Otilia Otlacan: Bizo has recently announced the launch of Bizo Data Solutions, enabling B2B companies to efficiently engage their target audiences across an entire marketing funnel. Can you tell us…
Hispanic-targeted marketing is the “Electric Car” of advertising challenges. Like auto execs, we marketers will freely admit that our current methods are short-sighted (thanks, in our case, to a seismic…
AdJuggler, a long-time supply-side platform has been quietly expanding it business into intelligent monetization, mobile application support, and mediation across heterogeneous demand sources. John Shomaker, CEO of AdJuggler, reports that…
Online advertising is appealing because it is effective and measurable. The “Ad Tech” industry is a competitive and innovative space, where disruptive new techniques are frequently introduced to provide advertisers…
The talk du jour is certainly revolving around the seemingly endless issues of ad viewability and how to best measure viewable impressions across various environments. spider.io - a London-based ad tech…
Ed Haslam, SVP Marketing at YuMe, Brings More Insights into the New Mobile Flip Ad Format
Adzerk’s core mission is to help publishers get the most revenue from the great content and resources they are creating. We do that through the adOS platform which is built to make optimizing both direct sold inventory as well as ad networks and remnant sources like Rubicon and Pubmatic as easy as possible. The adOS platform is at it’s core an ad serving platform that aims to be the fastest, easiest to use, and most flexible platform available on the market.
Following recent announcements from engagement advertising leader SocialVibe, we spoke to John Capano, newly appointed CMO, about his new role.
Delivering a satisfying online experience these days is no easy feat. On the one hand, consumers demand rich graphics, video, and a wealth of information – presented in a clean,…
