Posted on 03 July 2009
MadeMan.com to Deliver “Wit, Wisdom and Women” in New Site Designed to Expand Break Media Web Reach to Millions
LOS ANGELES - Break Media, the Internet’s premier media community for men that reaches 60 million guys worldwide aged 21-34 each month, launched a men’s lifestyle destination, MadeMan.com, and said it expects to have an audience of 1 million readers at the site within just 30 days. Over 100,000 existing Break.com readers have already opted into a daily MadeMan newsletter, MadeMail.
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Posted on 01 July 2009
WPP agencies to conduct research with assistance of Microsoft Advertising
LONDON - WPP announced a research project that is intended to explore the dynamics between search engine marketing and brand building. WPP agencies will work on the project with help from Microsoft Advertising.
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Posted on 30 June 2009
Survey Shows Need to Fuse Business Strategy, Creative Excellence and Technology Depth to Drive Superior and Measurable Results Across all Channels Including Social Media and Mobile
BOSTON - Sapient’s (NASDAQ: SAPE) announced the results of a national online digital marketing and interactive advertising survey that delivers insights into the current marketing practices at leading organizations during the economic downturn. The survey polled 81 chief marketing officers and senior marketing professionals directly responsible for managing their digital agency as well as their organization’s digital marketing budget.
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Posted on 30 June 2009
Ad-funded MMS revenues are set to take-off over the next five years with annual growth rates reaching 94%, with SMS and mobile email continuing to dominate the person-to-person (p2p) mobile messaging market.
New mobile messaging research from Juniper Research, ‘Mobile Messaging & IP Evolution’, found that the Far East & China would lead the global ad-funded MMS market by a considerable margin, followed by North America and Western Europe.
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Posted on 26 June 2009
ATLANTA - Silverpop, a leading provider of B2C online engagement marketing solutions and B2B marketing automation, has expanded operations in Australia and New Zealand.
Silverpop is unique in the marketplace, providing two top-rated online marketing solutions. Companies rely on the Silverpop Engage platform to create and manage multichannel marketing campaigns that reach millions of individuals one at a time, enhancing lifetime customer value and brand loyalty. Silverpop’s Engage B2B marketing automation platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return on investment.
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Posted on 26 June 2009
Award Recognizes Entrepreneurial Excellence in Emerging Company Category
WALTHAM, Mass. - Quattro Wireless (www.quattrowireless.com) announced that CEO Andrew Miller received the Ernst & Young Entrepreneur Of The Year® 2009 Award in the Emerging Company category in New England, which recognizes the exceptional leader for a company less than five years old. According to Ernst & Young LLP, the award recognizes outstanding entrepreneurs who are building and leading dynamic, growing businesses. Andrew Miller was selected by an independent panel of judges, and the award was presented at a gala event at the Marriott Newton Hotel on June 16th.
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Posted on 26 June 2009
Partnership Offers Advertisers Targeted Podcast Content
LOS ANGELES - Triton Media Group, LLC announced that it will be an integrated sales partner for Wizzard Media (NYSE Amex: WZE). Triton will represent all Wizzard Audio podcast content to agencies and clients for targeted national campaigns, offering advertisers highly targeted content environments to reach very specific consumer lifestyles while still delivering a scale audience.
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Posted on 25 June 2009
KOLKATA, India - Online advertising is still at a nascent stage within India SMBs. According to an AMI-Partners study, less than 6% of PC-owning India SMBs (companies with up to 999 employees) advertise online – indicating a significantly high growth potential. A majority of India SMBs use traditional media and AMI expects them to shift their advertising dollars to more targetable and measurable media over time. As a result, online advertising spending by India SMBs is anticipated to grow at a CAGR of 27%.
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