Reciprocity and Rewards Key to a Successful Reward-Based Mobile Ad Strategy BOSTON, MA – Mobile consumers are more receptive when brands offer value in exchange for their time, says new…
Influencer Quotient Helps Brands Identify Influence Segments and Drive Targeted Strategies Mountain View, CA – SocialTwist (www.SocialTwist.com), a premier social referral marketing platform transforming the way brands reach, acquire and retain…
Los Angeles – The new Myspace (www.myspace.com) launched today, bringing the rebuilt platform out of beta and debuting a new mobile app available for free at the App Store today (http://appstore.com/myspace). Built…
Advanced technology integration allows brands to immediately apply insights from owned social programs to optimize and increase the impact of paid social campaigns Austin, Texas – Spredfast, the leading independent social marketing…
“Staycations” Poised to Play a Significant Role Burlington, MA – Burst Media (http://burstmedia.com), a leading online media company and wholly owned subsidiary of blinkx PLC (LSE AIM: BLNX), today released…
Strengthens team by bringing outstanding track record and deep expertise as a successful CFO of dynamic technology businesses PRAGUE – Socialbakers, the global provider of analytics platforms that allows brands to…
Investment Will Fund Product Development and Company Expansion TEL AVIV, Israel - ClickTale, the innovator of In-Page Analytics, announced that European technology investor Amadeus Capital Partners has led a $17m Series…
Investment in digital marketing and analytics set to rise NEW YORK - Four in 10 top marketing executives say they are not well prepared to meet their objectives, citing a lack…
Survey shows 81 percent of moms respond positively to brands when offered rewards; more than one-third are motivated by non-financial rewards such as elite status or early access to products…
Ability to post and engage directly from Topsy Pro lets users break down the barriers between analysis and action and capitalize on real-time marketing opportunities; from reacting to emerging PR…
