Category Page for: Internet Marketing Services

Despite Weak Season, Online Spending Trends Outperform Brick-And-Mortar Across Several Key Retail Categories

» by Otilia Otlacan January 6th, 2009 at 10:15 am » Comments (0)

Sport & Fitness Ranks as Top-Growing Online Category for the Season RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, released online spending data by category for the online holiday shopping season, which showed that trends in online spending outperformed offline in several key product categories. The study compared comScore e-commerce data to overall (online and offline) consumer spending data published by MasterCard Advisors’ SpendingPulse Unit for the period of Nov. 1 – Dec. 24 vs. year ago. SpendingPulse is an information service provided by MasterCard Advisors, a subsidiary of MasterCard Worldwide. A macro-economic indicator, SpendingPulse ...more »

Sales During Online Holiday Shopping Season Decline by 3 Percent

» by Otilia Otlacan January 5th, 2009 at 1:23 pm » Comments (0)

Despite Weak Season Apple, Amazon, Wal-Mart and Sears Post Traffic Increases RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported its tracking of holiday season retail e-commerce spending for the holiday shopping season, beginning November 1 and ending December 23, the last day to purchase online with the possibility of delivery by Christmas Eve. Online spending reached $25.5 billion during that period, down 3 percent versus the corresponding shopping days in 2007. more »

Akamai Accelerates Gorilla Nation’s Global Publishing Sites

» by Otilia Otlacan January 5th, 2009 at 9:00 am » Comments (0)

Increasingly dynamic, interactive sites leverage Akamai’s advanced services to improve page load times, user download speeds and overall site effectiveness CAMBRIDGE, Mass. - Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, announced that Gorilla Nation Media, a diversified online media company, is leveraging Akamai’s solutions to deliver and accelerate more than 55 global sites. Exclusively representing hundreds of leading websites in various vertical markets, Gorilla Nation Media develops leading consumer destination sites that enable advertisers to reach targeted audience segments and demographics. All of the Gorilla Nation destinations are rich, dynamic sites with ...more »

Ten Companies Turn to Sprout Marketing for Economically Sound Marketing Services

» by Otilia Otlacan December 26th, 2008 at 12:14 pm » Comments (0)

Agency’s Outsourced Marketing Department Model Connects with Clients SALT LAKE CITY - Sprout Marketing, a next-generation integrated marketing firm, announced the addition of ten new accounts: BYU Broadcasting, CodeBaby, Feel Fit Enterprises, I.T. Now, Mountain Care Pharmacy, Nelson Labs, ONYX Graphics, ProPay, Property Solutions International, and Sundrop Fuels. In light of the current economic struggles, businesses are turning to Sprout Marketing because of the firm’s unique model: For a monthly fee equivalent to the salary of a single marketing executive, Sprout clients use a full-service, integrated marketing team with specialized expertise in high-level strategy, market research, executive coaching, Web services, public relations, ...more »

Dynamic Logic Announces Second Annual Top Online Advertising Campaigns in the U.S.

» by Otilia Otlacan December 24th, 2008 at 1:19 pm » Comments (0)

Best Campaigns Combine Strong Creative with Effective Media Placement for Optimal Impact NEW YORK - Dynamic Logic, a Millward Brown company, announces the most effective online U.S. brand advertising campaigns for the second year. The top campaigns overall were compared to U.S. campaigns that were measured by Dynamic Logic last year. Campaigns are listed in alphabetical order by brand: Brand Advertised: Kenmore Pro Parent Company: Sears Research Commissioned by: NBC Universal/Bravo.com Brand Advertised: Olay Regenerist Parent Company: Procter & Gamble Media Agency: MediaVest Research Commissioned by: Wild Tangent more »

Research and Markets: Improve Market Research Impact Shows Market Research Teams How To Maximize Strategic Influence

» by Otilia Otlacan December 24th, 2008 at 9:00 am » Comments (0)

DUBLIN, Ireland - Research and Markets has announced the addition of Cutting Edge Information's new report "Improve Market Research Impact" to their offering. Strengthen Market Research's Profile and Impact: Tightening markets, generic encroachment, slowing revenue streams and frequent clinical failures have left pharmaceutical companies treading carefully in efforts to find the next profitable drug. Companies are now trying to determine the correct markets to enter at the earliest positive clinical signs. This great emphasis on early informed decisions has caused the role of market research — and related areas, such as competitive intelligence, new product planning and lifecycle management — to increase in ...more »

Ad Ops Daily Briefs: December 23 2008

» by Otilia Otlacan December 23rd, 2008 at 11:50 pm » Comments (1)

- Dynamic Marketing Systems Partners with New Jersey Credit Union League to Offer Webinar Series on the Use of Technology to Create Marketing Campaigns Dynamic Marketing Systems (DMS), a provider of Web-enabled marketing resource management solutions, announced it is joining New Jersey Credit Union League (NJCUL) to participate in a Webinar series entitled “Marketing Your Credit Union,” which addresses how credit unions can more efficiently and cost-effectively create marketing programs and associated collateral material. The first Webinar was scheduled to take place on December 18 at 10 a.m. EST. Additional Webinars will also be held during the first quarter of 2009. more »

Research Shows Mobile Game Ads Drive High Response for Jeep in Campaign on Greystripe Network

» by Otilia Otlacan December 23rd, 2008 at 9:35 pm » Comments (0)

Greystripe’s GS.Engagement Ads Increase Brand Awareness for Jeep From 9.7% to 20.5% SAN FRANCISCO - Greystripe, the leading rich media advertising platform for mobile, has come out with their third brand lift study in one year, detailing some excellent results for Jeep as an advertiser in their network. The GS.Engagement campaign, which ran from March to April of 2008, saw a 10.8% increase in unaided brand awareness and 14.6% increase in online ad awareness, two figures both comparatively larger than the current InsightNorms mobile averages of 6.6% and 13.8%, respectively. Jeep partnered with Greystripe to increase awareness and purchase consideration for the ...more »

Placecast Identifies the Top Digital Advertising Trends in 2009

» by Otilia Otlacan December 23rd, 2008 at 9:31 pm » Comments (1)

New Ways to Improve and Measure Ad Performance, Heightened Privacy Concerns and Online Video Are Trends to Watch SAN FRANCISCO - 1020 Placecast, the first online advertising solution to target highly sought-after audiences using location-based information across the Web, mobile, Wi-Fi networks and email, announced interactive advertising trends to watch in 2009. Trends to watch include better metrics to understand effectiveness, increased concerns about user privacy and mainstream video adoption by online advertisers. Looking back, 2008 marked a turning point in online advertising. Despite the slowing of growth in overall advertising spending, online has finally achieved its place at the table in ...more »

In these “Interesting Times” ABI Research Forecasts What ISN’T Going to Happen in 2009

» by Otilia Otlacan December 23rd, 2008 at 11:44 am » Comments (0)

NEW YORK - For the fourth consecutive year, ABI Research puts a different twist on the traditional December activity of surveying the year just past and speculating about what the new one will bring, with a white paper titled "What’s Isn’t Going to Happen in 2009." The paper is available for free download from the company's website. Given the global recession, lots of things won't happen in 2009, of course. So ABI Research's analysts focused on several of the company's core areas of expertise, including mobile marketing and mobile banking, near-field communication, digital media, IPTV, transportation, navigation and location based services, ...more »