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With the largest attendance yet, this year’s Interactive Advertising Bureau (IAB) Annual Leadership Meeting is filled to capacity, with more than 850 digital leaders in the interactive advertising space. The three-day conference kicks off today at the Fontainebleau Hotel in Miami Beach, Florida, providing an idyllic setting for heated debate on the 2012 theme, “Ecosystem 2.0: Beyond Time and Space.” To mark the fifth anniversary of this prestigious industry event, participants will delve into the various ways that interactive advertising is expanding beyond the limited “time and space” of traditional ad buys, and into the broader dimensions of highly immersive experiences.
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The Interactive Advertising Bureau (IAB) today announced the winners of the 2011 Sales & Service Excellence Awards. Recognizing outstanding leadership and performance, the IAB Sales Awards are given to individuals and organizations that have demonstrated remarkable success in interactive advertising sales, as determined by the ad buying community.
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The Interactive Advertising Bureau (IAB) today released an update to “Video Player Ad-Serving Interface Definition” (VPAID) for public comment. An advanced communication protocol between video players and ad units, VPAID was initially released in 2009, offering cross-platform support for rich in-stream video ads. Extending and enhancing those original specifications, VPAID v2.0 provides in-stream video ad designers even greater interactive capabilities and support for improved reporting.
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The Interactive Advertising Bureau (IAB) released the final version of “Guidelines for the Conduct of Ad Verification.” This advanced framework, developed in conjunction with the Media Rating Council (MRC), will ensure a common set of methods and practices for ad verification, ultimately providing vital assurances to marketers and publishers alike that companies engaged in the verification of interactive advertising campaigns can themselves be audited against a common, transparent standard.
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More Root for the Giants, But Patriot Fans’ Video and Social Media Habits on Smartphones & Tablets Power New England Team to a Digital Win NEW YORK – With Super Bowl 2012 marking the first time that the big game was streamed live on computers and mobile devices, the Interactive Advertising Bureau (IAB) (www.iab.net) today [...]
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White paper outlines the best and worst metrics for optimizing display media campaigns SALT LAKE CITY – mediaFORGE, a dynamic display media provider, released a white paper detailing its position on why optimizing campaigns for impressions, post-impression attribution, and click-through rate (CTR) does not give an adequate understanding of campaign performance, and how post-engagement is [...]
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Early adopters leverage cutting-edge opportunities in marketing data, but barriers remain to broader use of new practices. Survey of Nearly 200 Advertising and Marketing Industry Thought Leaders Showcases Emerging Data Approaches & Identifies Key Challenges to Widespread Adoption
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Addition of First Mobile Ad Executive Expands IAB Board Focus into The Mobile Advertising Ecosystem BALTIMORE – Millennial Media, the independent leader in mobile advertising, announced that Paul Palmieri, President and CEO, Millennial Media, has been named to the IAB Board of Directors. As a member of the board, Palmieri will be an executive voice [...]
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New Responsibilities to Include Oversight of Brand Marketing, Research & International Efforts NEW YORK – The Interactive Advertising Bureau (IAB) announced the promotion of David Doty to Executive Vice President and CMO from Senior Vice President and CMO. David Doty now becomes the organization’s second Executive Vice President, alongside Executive Vice President and COO Patrick [...]
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Houston, New York & Atlanta Take the Lead, San Francisco/Bay Area Misses the Top 10 Cut In Time for the Holidays: ‘Mobile Shoppers’ Study Shows How Ubiquitous Data Spawns Savvier Consumers NEW YORK – Understanding the crucial role of mobile in marketers’ holiday strategies, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of [...]
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‘Mobile Rich Media Ad Interface Definitions’–MRAID–Empowers Seamless In-App Advertising Across the Mobile Landscape NEW YORK – The IAB Mobile Marketing Center of Excellence today released the final version of “Mobile Rich Media Ad Interface Definitions,” or MRAID. This initiative defines a common API (Application Programming Interface) for mobile rich media advertisements, establishing a framework of [...]
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IAB Delivers on Promise to Build Rich and Powerful Canvas for the Next Generation of Interactive Brand Advertising IAB MIXX Conference & Expo 2011 NEW YORK – Launching its groundbreaking Rising Stars Display ad units this past February, the Interactive Advertising Bureau (IAB) pledged that it would drive a creative transformation of the interactive advertising [...]
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IAB Opens Public Comment Period for Updated ‘Video Player Ad-Serving Interface Definition’ – VPAID v2.0
The Interactive Advertising Bureau (IAB) today released an update to “Video Player Ad-Serving Interface Definition” (VPAID) for public comment. An advanced communication protocol between video players and ad units, VPAID was initially released in 2009, offering cross-platform support for rich in-stream video ads. Extending and enhancing those original specifications, VPAID v2.0 provides in-stream video ad designers even greater interactive capabilities and support for improved reporting.
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