Leading Agencies, Publishers and Networks Converge to Discuss Operational and Sales Implications of Latest Advertising Tools

NEW YORK – Seeking to lend order and clarity to an increasingly important yet confusing component of the interactive advertising ecosystem, the Interactive Advertising Bureau (IAB) convened the interactive industry’s first interdisciplinary forum on ad verification companies and technologies. “Ad Verification Day: An Introduction and Discussion of Methodologies” is being held in New York City, with an invited roster of interactive industry executives representing marketers, agencies, publishers, ad networks, and technology companies.
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Augmented Functionality and Data Partner Integrations Enhance Renowned Ad Management Platform

NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, released Open AdStream® 10, the latest upgrade to its renowned ad management platform for the targeting and delivery of multi-channel digital advertising. Open AdStream 10 combines 24/7 Real Media’s latest technology innovations with turn-key Omniture SiteCatalyst® integration and geodemographic data for enhanced ad targeting, all within one intuitive user interface.
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An Award-Winning Ad Unit for Web Publishers

Ad Tag Cloud 2.0 Also Receives Industry Innovation Award

New York, NY – adMarketplace, Inc. announced the launch of version 2.0 of its Ad Tag Cloud, an engaging ad unit that brings the yield of search advertising to content publishers.
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‘NYTimes.com Today’ Delivers News, Information and Video Content Exclusively From NYTimes.com to Over 800 Venues in Major Cities

NEW YORK & SAN FRANCISCO – RMG Networks and The New York Times have announced the launch of “NYTimes.com Today”, a fully-branded NYTimes.com content experience for readers on the move. This digital place-based network features the latest news headlines, photos, and a selection of videos exclusively from NYTimes.com.
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“Networks & Exchanges Quality Assurance Guidelines” Provide Marketers and Agencies with Greater Brand Safety and Trust

CARLSBAD, Calif. – In a move that standardizes the information networks and exchanges provide to advertisers, enhances buyer control over placement and context, and builds brand safety, the Interactive Advertising Bureau (IAB) released “Networks & Exchanges Quality Assurance Guidelines” for public comment.
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Focus Turns to Adoption for the Digital Ecosystem

CARLSBAD, Calif. – The Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (4A’s) announced that the “4A’s/IAB Standard Terms and Conditions Version 3.0” (Ts&Cs) have been finalized and are ready for adoption throughout the interactive industry. This is the first update to the voluntary standard advertising contract since 2002 and includes critical components that take into consideration how interactive advertising platforms have evolved. This contract will become the standard by which media companies and agencies or advertisers expedite the most common types of interactive media buys.
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CARLSBAD, Calif. – The Interactive Advertising Bureau (IAB) announced the release of the industry’s first-ever “Social Media Buyer’s Guide,” a resource that guides marketers and agencies through the social media advertising buying process. The announcement was made at IAB’s third Annual Leadership Meeting, Ecosystem 2.0: Revenue the Next Wave, in Carlsbad, California, where leaders across the digital media landscape have converged to address the most critical issues facing the industry.
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Recognizes Outstanding Performance and Achievements in Interactive Advertising

CARLSBAD, Calif. – The Interactive Advertising Bureau (IAB) announced the winners of its 2009 Sales and Service Excellence Awards. The Sales Awards honor IAB members for outstanding performance and leadership in interactive advertising sales. IAB Service Excellence awards honor outstanding member contributions to IAB industry-related initiatives. The announcement was made during IAB’s third Annual Leadership Meeting, Ecosystem 2.0: Revenue the Next Wave, in Carlsbad, California, where leaders across the digital media landscape have converged to address the most critical issues facing the industry.
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