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mediaFORGE Challenges Foundations of Clicks & View-through Impressions for Campaign Optimization
White paper outlines the best and worst metrics for optimizing display media campaigns SALT LAKE CITY – mediaFORGE, a dynamic display media provider, released a white paper detailing its position on why optimizing campaigns for impressions, post-impression attribution, and click-through rate (CTR) does not give an adequate understanding of campaign performance, and how post-engagement is [...]
New IAB Study Reveals ‘Data Divide’
Early adopters leverage cutting-edge opportunities in marketing data, but barriers remain to broader use of new practices. Survey of Nearly 200 Advertising and Marketing Industry Thought Leaders Showcases Emerging Data Approaches & Identifies Key Challenges to Widespread Adoption
IAB Names Millennial Media CEO Paul Palmieri to Board of Directors
Addition of First Mobile Ad Executive Expands IAB Board Focus into The Mobile Advertising Ecosystem BALTIMORE – Millennial Media, the independent leader in mobile advertising, announced that Paul Palmieri, President and CEO, Millennial Media, has been named to the IAB Board of Directors. As a member of the board, Palmieri will be an executive voice [...]
IAB Promotes David Doty to Executive Vice President
New Responsibilities to Include Oversight of Brand Marketing, Research & International Efforts NEW YORK – The Interactive Advertising Bureau (IAB) announced the promotion of David Doty to Executive Vice President and CMO from Senior Vice President and CMO. David Doty now becomes the organization’s second Executive Vice President, alongside Executive Vice President and COO Patrick [...]
IAB Reveals First-Ever List of Top Mobile Shopping Savvy US Cities
Houston, New York & Atlanta Take the Lead, San Francisco/Bay Area Misses the Top 10 Cut In Time for the Holidays: ‘Mobile Shoppers’ Study Shows How Ubiquitous Data Spawns Savvier Consumers NEW YORK – Understanding the crucial role of mobile in marketers’ holiday strategies, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of [...]
IAB Drives Mobile Marketplace Forward: Mobile Marketing Center of Excellence Releases Official Protocol for Creating In-App Ads
‘Mobile Rich Media Ad Interface Definitions’–MRAID–Empowers Seamless In-App Advertising Across the Mobile Landscape NEW YORK – The IAB Mobile Marketing Center of Excellence today released the final version of “Mobile Rich Media Ad Interface Definitions,” or MRAID. This initiative defines a common API (Application Programming Interface) for mobile rich media advertisements, establishing a framework of [...]
IAB Rising Stars Ad Units Generate New Levels of Consumer Engagement with Display
IAB Delivers on Promise to Build Rich and Powerful Canvas for the Next Generation of Interactive Brand Advertising IAB MIXX Conference & Expo 2011 NEW YORK – Launching its groundbreaking Rising Stars Display ad units this past February, the Interactive Advertising Bureau (IAB) pledged that it would drive a creative transformation of the interactive advertising [...]
2011 IAB MIXX Awards Winners Announced
62 Groundbreaking Interactive Advertising Campaigns and Single Executions Honored in 25 Categories Best-in-Show Goes to American Express OPEN & CP+B and DIGITAS for “Small Business Saturday” NEW YORK – A stellar collection of leading-edge brand marketers and agency creatives came together tonight at a sold-out gala to celebrate the winners of the seventh annual MIXX [...]
Michael Lebowitz, Big Spaceship CEO & Founder, Named New Chair of IAB Agency Advisory Board
Seven New Members Also Join Elite Industry Group, Formed to Bolster Dialogue Between Publishers and Creatives and Other Agency Voices IAB MIXX Conference & Expo 2011 NEW YORK – Michael Lebowitz, Founder and CEO of Big Spaceship, is the new chairman of the IAB Agency Advisory Board, a consultative body formed by the Interactive Advertising [...]
Internet Ad Revenues at Nearly $15 Billion in 1st-Half 2011, Up 23%, 2nd Quarter 2011 Breaks Record Again
Display and Search Advertising Both Grow 27%, With Digital Video & Sponsorships the Fastest-Growing Formats NEW YORK – Internet ad revenues rose 23.2 percent — to a record $14.9 billion — in the first half of 2011, according to figures released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US). The rate of [...]
IAB Brings Scale to Mobile: Mobile Marketing Center of Excellence Issues Guidelines for Creating In-App Ads
Public Comment Periods Opens for ‘Mobile Rich Media Ad Interface Definitions’—MRAID—Which Standardizes Communication Between Ads and Apps To Increase Efficiency NEW YORK – The IAB Mobile Marketing Center of Excellence (http://www.iab.net/mmcoe) released “Mobile Rich Media Ad Interface Definitions,” or MRAID (http://www.iab.net/mraid), for public comment. This initiative defines a common API (Application Programming Interface) for mobile [...]
IAB Opposes New Web Domain Program from ICANN
Controversial ICANN Plan Includes Exorbitant Fees for Web Publishers and Brand Marketers & Opens Doors to ‘Cyber Squatters’ NEW YORK – The Interactive Advertising Bureau (IAB) called on the Internet Corporation for Assigned Names and Numbers (ICANN) to withdraw its controversial new domain-naming plan, saying that the program to assign hundreds of thousands of new [...]
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