Category Archives: In-Stream Ads

PointRoll Unveils New Video Everywhere Technology, InTagration
Ad & Media Strategies
September 26, 2012 posted by Otilia Otlacan

PointRoll Unveils New Video Everywhere Technology, InTagration

PointRoll, a Gannett Company and the leading provider of digital marketing technology, today revealed its newest video campaign development technology, InTagration. InTagrationaddresses the challenges faced by many advertisers today who are looking for simplified ways to keep track of and meet publisher specifications for their video campaigns given varying formats and devices.

Tremor Video Now Serving Nearly All In-Stream Ads Within Larger Player Environments
Ad & Media Strategies
August 3, 2012 posted by Otilia Otlacan

Tremor Video Now Serving Nearly All In-Stream Ads Within Larger Player Environments

Tremor Video, the largest independent online video technology company, today announced that it is the first media network to serve nearly all of its in-stream video ads in large player environments. Tremor Video served 98.3 percent of its ads in players 400 pixels or larger in the month of June, providing advertisers with an experience that has proven more likely to drive consumer engagement.