Category Archives: In-Game Ads

MediaMath Acquires Mobile and Video Ad Delivery Platform Tap.Me
Ad & Media Strategies
December 12, 2012 posted by Otilia Otlacan

MediaMath Acquires Mobile and Video Ad Delivery Platform Tap.Me

MediaMath, the leading global digital media-buying platform, announced it has acquired mobile and video in-game ad platform Tap.Me. By integrating Tap.Me directly into its Demand Side Platform, MediaMath can now offer clients vastly expanded mobile and video advertising capabilities, in addition to online display and social media ad inventory. With this acquisition, MediaMath becomes the first programmatic buy-side platform that can deliver ROI across all digital marketing channels.

Games.com Offers Unique and Custom Advertising Opportunities for Marketers
Ad & Media Strategies
October 29, 2012 posted by Otilia Otlacan

Games.com Offers Unique and Custom Advertising Opportunities for Marketers

Games.com, a division of AOL Inc., today announced a suite of industry-leading brand integrations for marketers looking to reach highly desirable audiences, including women and moms. This announcement follows the recent relaunch of Games.com, which includes a brand new cross-platform gaming experience, a refreshed library of more than 5,000 free online games, and new engagement and personalization features.