Category: Google

DIRECTV and Google Enter into Ad Sales Partnership

Otilia Otlacan | August 19, 2010 | 0 Comments

Advertisers Will Be Able To Reach Eleven DIRECTV Channels Through Google TV Ads NEW YORK – DIRECTV, the world’s most popular video service, and Google announced a strategic partnership in which Google will become the sales representative for a broad selection of advertising inventory on several cable networks carried on DIRECTV.

comScore Media Metrix Ranks Top 50 US Web Properties for June 2010

Otilia Otlacan | August 12, 2010 | 0 Comments

Americans Head to Travel Sites for Vacation Planning; Summer Recreation Drives Millions to Gaming and Teens Sites RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for June 2010 based on data from the comScore Media Metrix [...]

Google in LBS: Location-Based Advertising Patent Provides a Patent Analysis Including a Detailed Assessment of the Two Independent Claims

Otilia Otlacan | August 6, 2010 | 0 Comments

DUBLIN – Research and Markets has announced the addition of the “Google in LBS: Location-based Advertising Patent” report to their offering. Google recently announced it was granted patent 7,668,832 for “Determining and/or using location information in an ad system“. This patent contains eight (8) claims, including two (2) independent claims.

Strategy Analytics: Microsoft and Baidu Gain Share on Google

Otilia Otlacan | August 2, 2010 | 0 Comments

Global Search Market Reaches $6.2 Billion in Q2 2010 BOSTON – Recent earning results of major online search companies confirms continued growth of the global online advertising economy. According to Strategy Analytics research, the global online search ad market hit $6.2 billion in the second quarter of 2010, up 2.7% from the previous quarter. Market [...]

Western Union Broadens Global Cash Payment Options for AdSense Subscribers

Otilia Otlacan | July 16, 2010 | 0 Comments

Expanded Availability Enhances Revenue Opportunities for Small and Mid-Sized Businesses and Advertisers ENGLEWOOD, Colo. – The Western Union Company (NYSE:WU) announced the expanded availability of the Western Union cash payment option for Google AdSense. First introduced in a limited number of countries in November 2007, the reliable and flexible Western Union payment option is now [...]

Former Google Innovator Joins Product Team at Undertone Networks

Otilia Otlacan | July 6, 2010 | 0 Comments

Addition of Digital Media Technology Veteran Patrick Schoonveld; Underscores Company’s Continuing Investment in Technology and Services NEW YORK – Undertone Networks, an online advertising network that provides advertisers with quality placements on the Web’s best sites, announced that Patrick Schoonveld, a former product operations manager with Google Inc., has joined Undertone as product manager. Working [...]

comScore Releases April 2010 US Search Engine Rankings

Otilia Otlacan | May 27, 2010 | 10 Comments

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In April 2010, Americans conducted 15.5 billion core searches, with Google Sites leading the market with 64.4 percent share of core searches conducted. April 2010 U.S. Core Search Rankings Google [...]

Clickable Adds Five Senior Execs Amidst Rapid Scale

Otilia Otlacan | May 4, 2010 | 1 Comment

Leaders in Search, Sales Strategy and Product Management Will Accelerate Growth Of Clickable’s Search Advertising Solutions NEW YORK – Clickable, the platform that makes online advertising Simple, Instant and Profitable™, announced the appointment of five key executives from leading Web and information companies including Google, LexisNexis, NetSuite and Yahoo!. These execs join Clickable to help [...]

Federated Media Announces Conversational Marketing Summit 2010: Marketing In Real-Time

Otilia Otlacan | April 30, 2010 | 7 Comments

Media and Marketing Industry Leaders Convene to Discuss the Promise, Realities and Challenges Presented by the Real-Time Web Conversational Marketing Summit 2010 SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, announced the timing, theme and initial list of speakers for the upcoming Conversational Marketing Summit, June 7-8, 2010 in New [...]

comScore Releases March 2010 U.S. Search Engine Rankings

Otilia Otlacan | April 26, 2010 | 0 Comments

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In March 2010, Americans conducted 15.4 billion core searches, with Google Sites accounting for 65.1 percent search market share.

Paid Search Spend Increases in Q1, Indicating a Strong Year Ahead for the Search Marketing Industry

Otilia Otlacan | April 19, 2010 | 0 Comments

SearchIgnite issues Q1 report evaluating the state of U.S. search marketing ATLANTA – U.S. paid search spend increased 11% in Q1 2010 from Q1 2009, marking the strongest quarter for paid search since the fourth quarter of 2008. In addition, search marketing was flat quarter-over-quarter (-0.5%), a metric that typically shows declines in Q1 due [...]

Google and WPP Marketing Research Award Program Advances into Second Round of Grants

Otilia Otlacan | March 22, 2010 | 0 Comments

Work continues to examine digital marketing and how it impacts offline marketing NEW YORK – WPP [NASDAQ: WPPGY] and Google [NASDAQ: GOOG] have announced that their jointly funded award program, which supports research into how online media influences consumer behavior, attitudes and decision making, has recognized 11 projects for its second round of grants.