NEW YORK – The year ended with an extremely strong Q4 for online advertising as U.S. paid search spending grew 22% year-over-year resulting in the best quarter to date. Retailers drove much of this spending, as holiday shopping initiatives pushed their search budgets up 26% year-over-year. Mobile search advertising among retailers was up a huge 269% YoY and accounted for 14% of total retail search budgets – peaking at 24% on Black Friday.

These figures are released quarterly by IgnitionOne, a leading digital marketing firm, managing more than $1 billion in online advertising.

Key findings in the report:

•    Mobile search is growing at an enormous rate – YoY mobile search ad impressions are up 317% and spend is up 269%. Among retailers, mobile search ad spend accounted for 14.2% of total paid search budgets, compared to 5.2% last year. This spiked on Black Friday with 24% of retail search ad spend going towards mobile queries.

•    Search advertising has its best quarter ever – It was a strong holiday season for search with advertising spend up 22% YoY in Q4. Search advertising spend among retailers was up even higher at 26% YoY. There were also large YoY increases in impressions (42%), clicks (42%) and transactions (67%).

•    Search costs (CPCs) declining – In total, Q4 CPCs are down -8.6% YoY and -2.3% compared to last quarter. This trend benefits both marketers and Google as clicks cost less while monetizing at the same rate and expanding impression base and higher clickthrough rates point to revenue growth for Google. The trend is driven by Google, as Yahoo!/Bing saw a YoY 6.4% increase in CPCs.

•    Google retains market share lead – In mid-Q4, Yahoo!/Bing held only a 16.6% share of the search market, but as expected, given its retail consumer focus, it rebounded with a stronger holiday shopping season.  However, by the end of Q4, search market share remained largely unchanged from the previous quarter, with Google commanding 81.8% compared to Yahoo!/Bing at 18.2%.

•    Europe search advertising also on the rise – Q4 shows gains for European search advertising as spend increased 14%, clicks increased 22% and Clickthrough Rate (CTR) increased 19%.

•    Google continues to grow in display – Spending on display was up 9.3% and impressions were up 31.5%. The growth for Q4 came from Google’s DoubleClick Ad Exchange, which saw a 105.5% increase in spend.

“Adoption of smart phones and tablets is exploding and mobile search is becoming a major part of the shopping experience for many consumers,” said Roger Barnette, President of IgnitionOne. “Advertisers are responding to this trend, which is clearly shown in the enormous growth of mobile search advertising spending.”

This report is the latest in a series of reports from IgnitionOne reviewing trends across the online advertising landscape. Previous quarterly reports can be downloaded at http://bit.ly/ignitiononeresearch

About IgnitionOne
IgnitionOne is the world’s first closed loop Digital Marketing Suite, offering multiple solutions to improve online performance within a single interface. Solutions include ad management and optimization (search, display and Facebook), cross-channel attribution and website optimization. The company was formed in 2011 by combining online ad management platform, SearchIgnite, with audience profiling and on-site optimization from Netmining.

Ignition One currently powers more than $20 billion in revenue each year for some of the world’s leading online marketers, including General Motors, Chico’s, Ann Taylor, Fiat and advertising agencies such as MRM Worldwide, CyberAgent and more.

For more information, please visit http://www.ignitionone.com or follow the company on Twitter @ignitionone.

NEW YORK – Online advertising saw strong spend growth globally in the third quarter, with spend up 10% YOY, excluding Asia. This represents strong growth in spite of global economic challenges worldwide. Paid search advertising grew 7% and display grew 21% year-over-year. Retailers saw the largest growth in advertising expenditure, increasing search budgets by 22% compared with the third quarter 2010.

These figures are released quarterly by IgnitionOne, a leading provider of performance marketing technology and services managing more than $1 billion in online advertising.

Key findings in IgnitionOne’s Q3 report:

• Search advertising spend remains solid in Q3. In Q3, total search spend was up 7.2% YOY driven in part by more consumer search activity (impressions up 22%). Europe saw 20% spend growth YOY compared with 7% for the US. Growth in retail, finance and auto was partially offset by modestly lower YOY spends in travel. Retailer spend was particularly strong, growing 22% year-over-year.
• Performance-focused advertisers continue to increase their display advertising budgets (spend up 21% YOY), namely for inventory sold via real-time bidding (RTB). This form of display advertising is similar to search in that it is bought in an online auction marketplace, and therefore highly measurable with spend able to be quickly scaled up or down. CPMs on RTB display are also declining (-23% YOY) as more inventory floods the market, increasing its cost-effectiveness.
• Google’s online advertising dominance grows further. The company’s share of search advertising rose to 81.6%, and its display advertising platform experienced 184% growth year-over-year. Higher quality search inventory, the product enhancements in Google’s Ad Exchange and new highly effective ad formats form the basis of Google’s dominance and continued growth in market share.
• Yahoo/Bing alliance shows little impact on the search engine landscape at one year anniversary. On a year-over-year basis, Yahoo/Bing’s effective cost-per-impression has declined -22.8% mainly due to declining CPCs (-18%) and declining CTRs (-5.9%). While the Yahoo/Bing alliance has recently introduced ad format changes (Rich Ads in Search) and other innovations, these efforts have had little effect in attracting new advertiser dollars.

“Online advertising has stayed strong despite global economic challenges,” said Roger Barnette, President of IgnitionOne. “Marketers are looking for high ROI in this economy, and are increasingly turning to efficient advertising formats like performance display and search. This has resulted in strong advertising growth YOY; which, coupled with increased online activity from consumers, should yield a solid Q4 for publishers and marketers alike.”

IgnitionOne’s complete Q3 Digital Media Report can be downloaded here.

This report is the latest in a series of reports from IgnitionOne reviewing trends across the online advertising landscape. Previous quarterly reports can be downloaded at http://bit.ly/ignitiononeresearch

About IgnitionOne
IgnitionOne is the world’s first closed loop Digital Marketing Suite, offering multiple solutions to improve online performance within a single interface. Solutions include ad management and optimization (search, display and Facebook), cross-channel attribution and website conversion optimization.

IgnitionOne currently powers more than $20 billion in revenue each year for some of the world’s leading online marketers, including General Motors, Chico’s, Ann Taylor, Fiat and advertising agencies such as MRM Worldwide, CyberAgent and more.

For more information, please visit http://www.ignitionone.com or follow the company on Twitter @ignitionone.

CARY, N.C. – Dex One Corporation (NYSE: DEXO) and Google announced a strategic agreement that will elevate Dex One to a select group of companies around the world who serve as Google AdWords™ Certified Partners. This partnership is part of Dex One’s overall efforts to drive the company’s digital sales to 30 percent of total revenue by the end of 2012.

Through the partnership, Dex One customers will be better positioned to optimize their lead generation activities, leverage local search, enhance their digital presence and better compete in a changing marketplace.

As a certified partner, Dex One will receive integrated marketing support, training, engineering support, optimization services, and access to new products from Google. This will allow Dex One to strengthen customers’ marketing efforts by providing state-of-the-art technology and provides a strategic relationship where experienced Google consultants will provide technical training to Dex One marketing consultants who can create programs that provide a marked competitive edge.

“This powerful combination of technology and customer access leverages the Google AdWords platform and delivers it to local businesses through our network of 1,500 local marketing professionals and brings our ever-increasing suite of digital products to the next level,” said Dex One Chief Executive Officer Alfred Mockett. “Success in today’s marketplace requires a simple, yet highly effective way to navigate increasingly complex and fragmented digital possibilities. We fully expect this partnership will meet and exceed these needs.”

“Dex One has relationships with local businesses throughout the country, which is what made this partnership attractive to Google,” said Ben Wood, head of Google’s Americas channel sales partnerships. “This partnership will help local businesses benefit from the proven reach, relevance and return on investment of Google AdWords.”

Dex One continues to roll out best-in-class digital product offerings that optimize customers’ digital presence and drive more cost-effective leads to its local channels.

Google AdWords is a cost-effective, efficient way for businesses of all sizes to advertise online by delivering relevant ads when users search for specific products and services on Google properties and/or the Google Display Network. With Google AdWords, advertisers can find new customers online and better connect with them at the precise moment they are searching for specific products and services on their desktop or mobile devices. Google Display Network is comprised of hundreds of thousands of high quality websites and allows advertisers to choose how to communicate their marketing message using text, video and image ads.

About Dex One Corporation

Dex One Corporation (NYSE: DEXO) is a leading marketing solutions provider helping local businesses and their customers connect wherever and whenever they choose to search. Building on its heritage of delivering print-based solutions, the company provides integrated products and services to help its clients establish their digital presence and generate leads. Dex One’s locally based marketing experts offer a broad network of local marketing solutions including online, mobile and print search solutions, such as DexKnows.com. For more information, visit www.DexOne.com.

NEW YORK  – Online advertising saw strong spend growth in the second quarter, according to a report released by IgnitionOne, a leading provider of performance marketing technology and services, managing more than $1 billion in online advertising for some of the world’s largest brands and their agencies, including Chico’s, Ann Taylor, La Quinta and more.

The second quarter saw year-over-year spend growth increases across all three major online media channels (Paid Search, Display and Facebook), despite continuing uncertainties from the economy and higher gasoline prices. US paid search spend grew a steady 12% year-over-year and Facebook advertising was particularly strong, up 22% on a same-client-basis and up 280% across all advertisers. However, paid search declined in June, painting an uncertain picture for the third quarter.

Key findings in the report:

Paid search advertising sees steady growth YOY, but dips in June US paid search spend grew a steady 12% year-over-year in Q2, and was flat compared with Q1 growth. The quarter began strong, but dipped in June to nearly flat growth on a YOY basis.

Google commands majority of market share in search, display
Google was again the standout performer showing gains in YOY search spend and significant market share traction for its AdEx display platform. Google grew to 81% share of all US search advertising spend and 51% share of US RTB display spend in Q2.

Facebook sees dramatic growth from new advertisers
Facebook advertising spend is up 22% YOY on a same-client-basis. However, Facebook has experienced high rates of growth from new marketer adoption in the past year, contributing a 280% increase in advertising spend across all clients. Spending patterns within an advertiser’s campaign lifecycle show marked growth declines after the first few months, suggesting advertisers are still in a “test and learn” phase with the new and immature ad platform.

“Overall it was a very good quarter for online advertising, but it wasn’t a slam dunk,” said Roger Barnette, President of IgnitionOne. “The paid search spending slowdown in June did not have a significant impact on the quarter overall, although it could be an indicator of future months’ performance, and we’re cautiously optimistic heading into Q3.”

IgnitionOne’s complete Q2 report can be downloaded here.

This report is the latest in a series of reports from IgnitionOne reviewing trends across the online advertising landscape. Previous quarterly reports can be downloaded at http://bit.ly/ignitiononeresearch.

IRVINE, Calif. – Small businesses achieved more in search in the fourth quarter of 2010 by increasing their keyword portfolios and diversifying ad spending across the major search engines, according to a report released by WebVisible (www.WebVisible.com), which tracks small business search advertising trends.

“Looking ahead, we believe successful campaigns will be those that combine the best creative, most dynamic media buying strategies, and smartest use of keyword targeting all working together, which is what WebVisible does best.”

The average small business advertiser spent $2,126 in the fourth quarter of 2010, while average keyword counts reached an all-time high of 87 root keywords, a 30 percent year-over-year increase from the last quarter of 2009. Small-business advertisers also took advantage of the slow migration in October of Yahoo advertisers to the new Bing adCenter platform and shifted their spending away from Google – a strategy that appears to have at least temporarily bolstered both click-through rates and clicks leading to phone calls.

Costs-per-click were 23 percent lower on Yahoo-Bing than on Google in November and 29 percent lower in December. At the same time, click-through rates for advertisers with ad programs on the Yahoo-Bing platform were 10 percent higher than those on Google during December, according to the report, while the percentage of clicks resulting in phone calls rose from 3.9 percent in the fourth quarter of 2009 to 6.1 percent in the final quarter of 2010 – a dramatic 56 percent increase.

“We’re pleased to see that our robust technology and years of experience are clearly helping small business advertisers achieve greater efficiency and conversion rates, and they’re achieving these results with manageable ad budgets,” said WebVisible CEO Ron Burr. “Looking ahead, we believe successful campaigns will be those that combine the best creative, most dynamic media buying strategies, and smartest use of keyword targeting all working together, which is what WebVisible does best.”

These results and others are included in The WebVisible Report: State of Small Business Online Advertising, which examines trends among WebVisible advertisers from Q4 2009 through Q4 2010 and represents more than $54 million in U.S. small business advertiser spending by more than 10,000 individual advertisers during that period.

The report, which each quarter provides the definitive snapshot of how small businesses are deploying search and online marketing tools, revealed that Google’s share of total search ad spending among WebVisible clients dropped from 56 percent in the fourth quarter of 2009 to less than 38 percent of total spending in November before climbing back to 52 percent in December.

Home Page Video Usage Continues to Grow

The fourth quarter results continued to show that small business advertisers consider video to be an important component of their online advertising presence. Twenty-six percent of advertisers used video on their landing pages in the fourth quarter, up from 19 percent in the previous year’s fourth quarter. Video views increased 85 percent year over year, rising from 3.7 percent of landing page actions a year ago to 6.7 percent in the final quarter of 2010.

The Q4 2010 report, as well as reports from previous quarters, is available by request here: http://www.webvisible.com/wvreport. Members of the media may also contact info@edgecommunications.com or call (818) 990-5001.

About WebVisible, Inc.

WebVisible has been the leading provider of local online marketing software and services since 2001. WebVisible was among the first to pioneer the use of search as a reliable, measurable avenue to connect directly with a buyer’s needs, providing solutions through some of the world’s largest Interactive Yellow Page companies, directories and other media vendors. The company has served over 100,000 customers from 4,000 industries in 14 countries. The company also delivers solutions directly to small businesses throughout the United States. WebVisible is based in Irvine, California with offices in Los Angeles, Charlotte and Mumbai. For more information, visit www.webvisible.com or call 949-255-9677.

“2011 promises to be another exciting year in the evolution of the digital home,” says David Mercer, Principal Analyst. “Many of the key elements of the next generation home are now in place, such as connected devices, high speed broadband and advanced user interfaces; it’s up to key players to pull these together to create compelling experiences and drive added value.”

He continued: “The battles between content owners, technology vendors and service providers for access to consumer revenues will continue. The field is still wide open for any of these players to take a leadership position in the emerging ecosystem. And there will always be opportunities for new players like Facebook to appear from nowhere and threaten established positions.”

The report, “Digital Home Predictions for 2011: The Year of Facebook TV, CloudTunes and Wii2?” is available for complimentary download at www.strategyanalytics.com.

Analyst Blog: http://blogs.strategyanalytics.com/blogs

About Strategy Analytics

Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit http://www.strategyanalytics.com/

This agreement brings together Google’s expertise in search and advertising with Myspace’s strength in social entertainment. Specifically, the agreement provides Myspace with:

- Web search and search advertising
- Full display ad solutions (including participating in the Google Display Network and DoubleClick Ad Exchange)

“We’re thrilled about renewing our partnership with Google. Their best-in-class technology will continue to provide our consumers with a robust search experience,” said Nada Stirratt, Chief Revenue Officer of Myspace. “We look forward to participating in the Google Display Network and DoubleClick Ad Exchange to increase yield across our display ad inventory.”

“We’re excited to deepen our partnership with one of the largest social Web properties in the world, Myspace,” said Henrique de Castro, Vice President of Global Media and Platforms at Google. “We’re pleased that our technology will benefit Myspace’s users on its newly redesigned site, and that Myspace has chosen our display advertising solution to increase its returns.”

About Myspace

Myspace, Inc. is a leading social entertainment destination powered by the passions of fans. Aimed at a Gen Y audience, Myspace drives social interaction by providing a highly personalized experience around entertainment and connecting people to the music, celebrities, TV, movies and games that they love. These entertainment experiences are available through multiple platforms, including online, mobile devices and offline events. Myspace is also the home of Myspace Music, which offers an ever-growing catalog of freely streamable audio and video content to users and provides major, independent and unsigned artists alike with the tools to reach new audiences. The company is headquartered in Beverly Hills, CA and is a division of News Corporation. (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

About Google, Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

The Internet publishing and broadcasting and search portal industry includes about 2,300 companies with combined annual revenue of about $34 billion. Major companies include Google, IAC, and Yahoo!. The publishing and broadcasting segment of the industry is concentrated: the top 50 companies account for more than 60 percent of revenue. The search portal segment of the industry is highly concentrated: the top 50 companies account for more than 90 percent of revenue.

Companies that specialize in providing Internet access are covered in the Internet Service Providers profile.

COMPETITIVE LANDSCAPE

Demand is driven by consumer and business needs for information and entertainment. The profitability of individual companies depends on their ability to deliver relevant information to consumers and to offer advertisers desirable target markets. Large companies enjoy economies of scale in marketing and in their ability to develop and maintain multiple websites. Smaller companies can compete by focusing on niche markets. The industry is capital-intensive: average annual revenue per employee is more than $400,000.

Companies in the Internet publishing and broadcasting and search portal industry compete with other publishers and broadcasters and with the Internet-related businesses of leading technology and entertainment companies.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major products are search portals and websites devoted to news, sports, entertainment, gaming, networking, and other topics. Advertising is the primary source of revenue. Other sources of revenue include subscriptions and licensing of proprietary products to other sites.

Key Topics Covered:

Industry Overview

Quarterly Industry Update

Business Challenges

Trends AND Opportunities

Call Preparation Questions

Financial Information

Industry Forecast

Website and Media Links

Glossary of Acronyms

For more information visit http://www.researchandmarkets.com/research/9c829f/internet_publishin.

Source: First Research

It is interesting to consider what if the founders of Yahoo had stuck to the original name. Certainly we would not have the iconic logo and of course the memorable name the company has now. It might be pertinent to say that had the company entered the competitive fray as Jerry’s Guide to the World Wide Web the search engine would hold a lowly position amongst the options users have today to search the internet. While Google dominates the sector and has a brand value of $32bn in the branding agency Interbrands 2009 analysis of global brands, Yahoo! still posts a brand value of $5.1bn (the second ranking search engine in the analysis). This is one of the many examples that can be cited as to the importance of a good brand name and of a strong overall brand to business success.

The importance of effective branding has generally been lost to companies in the pharmaceutical, biotechnology and medical device industries. One reason for this is that unlike other industries companies in these sectors have been able to charge premium prices for their products. Of course with such high development costs they need to. However, in sectors outside these life science industries competition leads to an emphasis on differentiation based on price and therefore to a degree of commoditization which is ultimately unwelcome in most business sectors. Rather than differentiate through branding companies can be lulled into believing that price is the more effective differentiator. This may be fair for the supermarket sector but not for many others.

As pressure has built on drug and medical device companies, based on governmental efforts to reduce healthcare spending, the importance of brand building efforts has been realised by some. As people continue to search the internet for information related to health and disease, and as they increasingly engage in online conversation with fellow sufferers and physicians for support and advice on day-to-day management of their conditions they increasingly become exposed to the companies that actually make the drugs and devices that they use. Even so, it is perhaps true to say that while many people know of Viagra they probably still cannot name the company that manufactures the drug. How important is it anyway for patients to know about the drug and device products they use? The simple answer is that it is increasingly important, purely because of the information they seek and obtain online. When companies first started to use direct to consumer advertising an important concern was that doctors would be pressured by patients into prescribing certain drugs, against their better judgment. As time has gone on these fears have subsided as physicians have stood firm and have been able to assert their positions as the decision makers in the patient-physician relationship based on their specialisation and a clear understanding of what is best for a particular patient. It appears that more and more physicians, who themselves are becoming increasingly familiar with and utilising the power of online social networks, welcome dialogue with the more informed patient.

Key Topics Covered:

Executive Summary
Introduction
What is a brand?
Brand architecture
5 Marketing strategies – Corporate vs product branding
6 Branding Clinical Trials
7 E-branding. Maximising a web presence
8 Word of Mouth Marketing
9 How to protect a brand
10 Steps to brand creation and promotion
APPENDIX
Companies Mentioned:

Philips
Medtronic
Nuvasive
KCI
Sonova

For more information visit http://www.researchandmarkets.com/research/cd30c5/trends_and_strateg

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for July 2010 based on data from the comScore Media Metrix service. Interest in the annual World Series of Poker Tournament drove traffic to Online Gambling sites during the month as the heavily anticipated ‘main event’ commenced. More than 170 million Americans visited a Retail site in July shopping for toys, tickets, and other consumer goods.

“The World Series of Poker tournament brought out the competitive side of Americans in July, prompting millions to visit online gambling sites to test their card-playing skills,” said Jeff Hackett, senior vice president of comScore Media Metrix. “Retails sites were also popular in July, with Toy sites faring particularly well as parents shopped for games and activities to keep their kids occupied during their summer vacation.”

Americans Place their Bets
The ‘main event’ of the World Series of Poker annual tournament took place in July, spurring interest in the game among Americans. More than 13.4 million people visited an Online Gambling site during the month, an 11-percent increase versus June. PokerStars ranked as the category leader with 2.4 million visitors (up 8 percent), followed by FullTiltPoker with 2.3 million visitors (up 14 percent), Kingolotto Network with 2.0 million visitors (up 31 percent), and UltimateBet.com Online Poker with 1.0 million visitors (up 33 percent).

Online Retail Sites Busy During Summer
Several Retail sub-categories ranked among the top gaining categories for the month, including Toys, Mall, Tickets and Consumer Goods. Parents found ways to keep vacationing students busy with Toys sites, up 11 percent in July to 18.4 million visitors. Toysrus Sites ranked #1 in the category with 6.6 million visitors during the month (up 4 percent), followed by The LEGO Group with 2.9 million (up 24 percent), Disney Shopping with 1.7 million (up 7 percent) and AmericanGirl.com with 1.3 million (up 75 percent).

Mall sites also flourished during the month, growing 11 percent to 18.1 million visitors. Sam’s Club ranked #1 in the category with 4.7 million visitors (up 6 percent). HSN.com followed in second with 3.6 million visitors (up 18 percent), while FingerHut.com had 2.0 million visitors (up 24 percent) and MyDealMatch.com had 1.8 million visitors (up 9 percent).

Travel Information Sites Soar through July
The Travel Information site category saw strong growth during the month with 59.2 million visitors, up 11 percent versus June to reach the all-time high for the category. TravelAdNetwork ranked #1 with 18.9 million visitors, representing a 16-percent increase since June. TripAdvisor Sites ranked second with 13.1 million visitors, followed by Yahoo! Travel with 11.0 million visitors (up 14 percent), AOL Travel with 5.1 million (up 7 percent) and Bing Travel with 4.9 million (up 6 percent).

Top 50 Properties
Google Sites ranked as the #1 property in July with 178 million visitors, followed by Yahoo! Sites with 174 million and Microsoft Sites with 165 million. The Mozilla Organization jumped 10 positions in the ranking with 35.1 million visitors, while The Washington Post Company climbed 5 spots to 27.7 million visitors.

Top 50 Ad Focus Ranking
BrightRoll Video Network led the July Ad Focus ranking with a potential reach of 96 percent of Americans online, followed by SpotXchange Video Ad Network with a 93-percent reach. YuMe Video Ad Network climbed four spots to capture the #3 ranking with an 89-percent reach.

Table 1
___________________________________________________________________________________
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
July 2010 vs. June 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix                                                      .
Total Unique Visitors (000)
Jun-10    Jul-10    % Change    Rank by
Unique
Visitors
Total Internet : Total Audience    215,061   213,584      -1         N/A
PCH.COM                              4,957     7,599      53         200
Apollo Group, Inc.                   5,605     7,259      30         206
NFL Internet Group                   7,583     9,744      28         160
Mail.com Media Corporation           4,925     6,017      22         250
Intergi Entertainment And Games      7,968     9,582      20         164
Manta.com                           11,790    14,177      20         105
TheFind                             11,419    13,721      20         109
The Mozilla Organization            29,576    35,115      19          29
MerchantCircle.com                   7,270     8,602      18         177
Staples.com Sites                    5,852     6,874      17         213
___________________________________________________________________________________
*Ranking based on the top 250 properties in July 2010. Excludes entities whose growth was
primarily due to implementation of Media Metrix 360 unified digital audience measurement.

Table 2
_______________________________________________________________________________________
comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)
July 2010 vs. June 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix                                                          .
Total Unique Visitors (000)
Jun-10    Jul-10    % Change
Total Internet : Total Audience        215,061   213,584       -1
Gambling – Online Gambling              12,054    13,418       11
Retail – Toys                           16,592    18,423       11
Retail – Mall                           16,330    18,070       11
Travel – Information                    53,537    59,163       11
Retail – Tickets                        26,733    28,990        8
Business to Business                    49,735    53,687        8
Retail – Consumer Goods                 23,292    24,926        7
Entertainment – Humor                   48,484    51,793        7
Business/Finance – Personal Finance     57,403    60,816        6
Services – Coupons                      32,723    34,507        5
_______________________________________________________________________________________

Please follow this link to view tables 3 and 4: http://comscore.com/Press_Events/Press_Releases/2010/8/comScore_Media_Metrix_Ranks_Top_50_U.S._Web_Properties_for_July_2010

comScore has resumed reporting of the Top 50 Properties and Top 50 Ad-Focus rankings due to the conclusion of the unified digital measurement transition period.

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

“Today is another important step in the turnaround of AOL,” said Tim Armstrong, AOL’s Chairman and Chief Executive Officer. “AOL users will be getting a better search and search ads experience from the best search company in the world – Google. After nearly a decade-long partnership in search, we’re looking forward to expanding our global relationship to mobile search and YouTube. All aspects of our partnership will be improved by this deal.”

“We’re excited to deepen our partnership. This agreement combines Google’s expertise in search and advertising with AOL’s strength in online content,” said Eric Schmidt, Chairman and Chief Executive Officer of Google. “It’s particularly exciting to see our relationship expand into video and mobile. These areas are now at the heart of users’ online experiences and at the core of both of our businesses.”

The partnership includes a broad range of features that will improve and expand the products and services offered to consumers.

Search Products: Google will provide AOL with additional features and enhancement to its leading Web search products that will improve the consumer search experience across AOL’s network of sites.
Advertising Products: Google will provide AOL with best-in-class ad formats, giving AOL consumers a better, more relevant ad experience.
Mobile Search: As AOL renews its focus on mobile apps and content, the companies will work together to expand the alliance to cover mobile search.
YouTube: AOL and YouTube have agreed to a content partnership that will bring AOL’s video content to YouTube.
Global Focus: The alliance is international in scope and will provide improved experiences to AOL’s worldwide audience.
About AOL Inc.

AOL Inc. (NYSE:AOL) is a leading global web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

NEW YORK – DIRECTV, the world’s most popular video service, and Google announced a strategic partnership in which Google will become the sales representative for a broad selection of advertising inventory on several cable networks carried on DIRECTV.

As a result of this partnership with DIRECTV national satellite inventory on Bloomberg, Fox Business, Centric, Fuel, G4, Current, Ovation, Fit, Sleuth, Chiller and TV Guide will be available through the Google TV Ads system across all dayparts, including primetime. Google TV Ads customers will now be able to reach up to 30 million satellite households through both DIRECTV and existing partnerships.

“We are delighted to partner with Google and embark on this initiative together,” said Bob Riordan, Senior Vice President, DIRECTV Advertising Sales. “Google TV Ads is an excellent advertising tool and will be a tremendous complement to DIRECTV’s existing suite of innovative assets.”

DIRECTV reaches 18.7 million TV households, which will allow Google TV Ads advertisers to reach a wide variety of engaged TV viewers, depending on the needs of any given ad campaign.

ABOUT DIRECTV

DIRECTV (NASDAQ: DTV) is the world’s most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its more than 25.6 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 18.7 million customers more than 130 HD channels and Dolby-Digital® 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET™, award winning technology like its DIRECTV® DVR Scheduler and higher customer satisfaction than the leading cable companies for nine years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 7 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for June 2010 based on data from the comScore Media Metrix service. Travel sites saw a surge in activity in June as travelers browsed hot summer deals and booked vacation getaways. Americans also turned to online gaming and teen sites to occupy themselves with online leisure pursuits as the school year ended.

“Travel and recreation were significant contributors to the prevailing online trends in June,” said Jeff Hackett, senior vice president of comScore Media Metrix. “Summer vacation typically brings an increase in online travel planning, while those who stick around home during the summer spend more of their time doing fun things online, particularly gaming.”

Americans Click It to Book It
Travel site categories experienced a gain in activity in June as Americans entered the heat of travel season. More than 100 million Americans visited the category during the month, affecting the following travel sub-categories: Transactions, Hotels/Resorts, Ground/Cruise, and Airplanes.

Travel – Transactions sites ranked as the top gaining category for the month of June, growing 32 percent to 5.2 million visitors. Viator.com ranked #1 in the category with 1.1 million visitors, followed closely by TravelPN.com with 1.1 million. OneTime.com grew to 853 million unique visitors, while WWTE.com attracted 457 million visitors.

Hotels/Resorts sites also saw strong growth during the month with 36.6 million Americans turning to these sites for lodging options. Marriott ranked as the top property, growing 16 percent to 6.5 million visitors. Hilton Hotels attracted 6.0 million visitors (up 13 percent), followed by InterContinental Hotels Group with 5.1 million (up 14 percent), Wyndham Worldwide with 4.0 million (up 9 percent), and Disney Travel with 3.6 million (up 5 percent).

Teens Sites Popular during Summer Vacation
Activity flourished at Teen sites as students on summer vacation looked for ways to spend their free time. The category attracted more than 40 million Americans in June, representing a 21-percent increase. Alloy Digital Network took the top spot with 16.9 million unique visitors, followed by IMVU with 6.0 million (up 18 percent), MyYearbook.com with 4.4 million, GN Teens (Gorilla Nation) with 4.3 million, and Zwinky with 3.7 million (up 15 percent).

Online Gaming Picks Up During Summer
Americans looked to online gaming for entertainment in June, attracting nearly 103 million visitors during the month.  WildTangent Network took the top spot with 17.3 million visitors, up 6 percent versus May. GSN Games Network And CPMStar came next with 16.9 million, followed by Nickelodeon Casual games with 15.3 million (up 14 percent), EA Online with 15.1 million (up 2 percent), and Disney Games with 14.9 million (up 15 percent).

Top 50 Properties
Google Sites ranked as the #1 property in June with 179 million visitors, followed by Yahoo! Sites with 170 million visitors and Microsoft Sites with 161 million visitors. Adobe Sites jumped 10 positions in the ranking with 37.5 million visitors, while ESPN climbed 12 spots to 30.6 million visitors as the World Cup attracted heavy interest.

Top 50 Ad Focus Ranking
BrightRoll Video Network led the June Ad Focus ranking with a potential reach of 94 percent of Americans online. SpotXchange Video Ad Network ranked second (92 percent reach), followed by BBE (88 percent reach).

Table 1
_________________________________________________________________________
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
June 2010 vs. May 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix                                                     .
Total Unique Visitors (000)
May-10     Jun-10    % Change    Rank by Unique
Visitors
Total Internet : Total Audience    215,691    215,061        0           N/A
FIFA.COM                             1,393      8,180      487           177
OPRAH.COM                            4,039      6,427       59           227
CSMONITOR.COM                        4,254      6,711       58           215
The Mozilla Organization            18,770     29,576       58            39
HEAVY.COM                            7,020     10,290       47           145
Wenner Media                         5,864      7,540       29           193
Univision Communications Inc         5,008      6,317       26           232
American Express                     7,177      8,934       24           166
Adidas-Salomon                       5,325      6,513       22           225
ESPN                                25,359     30,585       21            37
_________________________________________________________________________
*Ranking based on the top 250 properties in June 2010. Excludes entities whose growth was
primarily due to implementation of Media Metrix 360 unified digital audience measurement.

Table 2
_____________________________________________________________________________
comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)
June 2010 vs. May 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix                                                           .             .
Total Unique Visitors (000)
May-10     Jun-10    % Change
Total Internet : Total Audience    215,691    215,061        0
Travel – Transactions                3,900      5,153       32
Community – Teens                   33,602     40,579       21
Travel – Hotels/Resorts             33,613     36,575        9
Online Gaming                       95,880    102,809        7
Travel – Ground/Cruise              13,015     13,895        7
Travel – Airlines                   28,104     29,909        6
Community – Pets                    24,982     26,507        6
Travel – Car Rental                  6,571      6,937        6
Travel – Online Travel Agents       42,940     45,113        5
Technology                         141,480    148,163        5
_____________________________________________________________________________

Please follow this link to view tables 3 and 4: http://comscore.com/Press_Events/Press_Releases/2010/7/comScore_Media_Metrix_Ranks_Top_50_U.S._Web_Properties_for_June_2010

comScore has resumed reporting of the Top 50 Properties and Top 50 Ad-Focus rankings due to the conclusion of the unified digital measurement transition period.

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Google recently announced it was granted patent 7,668,832 for “Determining and/or using location information in an ad system“. This patent contains eight (8) claims, including two (2) independent claims.

This report provides a patent analysis including a detailed assessment of the two independent claims. This report also evaluates the patents applicability and impact on Google competitors as well as the location infrastructure companies and the wireless carriers.

Key Benefits:

Coverage areas for the Google patent
Companies effected and impacts
Audience:

Google and its partners
Google competitors
Wireless carriers
Location infrastructure companies
Keywords: Google, Google LBS, Google location advertising, Google Location-based Advertising, Yahoo, Microsoft, AOL, Wireless Carriers, Mobile Marketing Association, MMA

Key Topics Covered:

Executive Summary Google Patent Claims Analysis Impact on Competitors Yahoo Microsoft Location Infrastructure Companies Wireless Carriers Summary and Recommendations

Companies Mentioned:

AOL
Google
Intrado
Microsoft
Openwave
TCS
True Position
Qualcomm
Yahoo
For more information visit http://www.researchandmarkets.com/research/45044d/google_in_lbs_loc

BOSTON – Recent earning results of major online search companies confirms continued growth of the global online advertising economy. According to Strategy Analytics research, the global online search ad market hit $6.2 billion in the second quarter of 2010, up 2.7% from the previous quarter. Market leader Google saw its core search revenue grow slightly, benefiting from higher cost per click. However, Google global revenue market share slipped by 1.4 percentage points compared to the previous quarter.

In contrast, the Chinese search market leader Baidu has capitalized on Google’s retreat from China and the overall rapid growth of the Chinese search market. Baidu’s revenue surged 76% over the second quarter last year and by 49% over Q1 2010. As a result its global search revenue market share grew by 1.4 percentage points in Q2 2010. In terms of revenue, Baidu is now the forth largest search company in the world, with its sight set on Yahoo and Microsoft.

“Google’s search revenue growth continues to slow down as the Western search market reaches maturity and Google struggles to gain share in the fastest growing Asian markets,” said Martin Olausson, Director of Digital Media Research at Strategy Analytics. “As a company, it will become increasingly more important for Google to find significant new revenue streams in order to offset the decelerating search growth.”

“Google’s dispute with the Chinese government, and subsequent withdrawal from the Chinese market, has given Baidu the advantage of unrivaled growth in the world’s largest Internet market,” added Jia Wu, Analyst at Strategy Analytics Digital Consumer Practice. “As a result, Baidu’s global revenue market share has grown to 4.6% from 3.3% in a single quarter. This growth is expected to continue for the rest of the year.”

About Strategy Analytics

Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in various technology areas. For more information, please visit http://www.strategyanalytics.com/

ENGLEWOOD, Colo. – The Western Union Company (NYSE:WU) announced the expanded availability of the Western Union cash payment option for Google AdSense. First introduced in a limited number of countries in November 2007, the reliable and flexible Western Union payment option is now available in 30 countries including China, Morocco, Jamaica, Philippines and Ecuador. The companies have recently added six new payout countries including the UAE, Lebanon, Croatia, Moldova, Slovenia and Tunisia and expect to add additional countries later this year.

AdSense is a program for online publishers who want to make money from their online content–social networks, mobile applications, media and news sites, blogs, e-commerce sites, and Web portals–by placing ads against that content without requiring direct advertiser relationships through their own sales force.

The Western Union payment option delivers cash payments quickly and conveniently to site owners and publishers who use AdSense. Check collection and clearing processes can be lengthy, especially when funds are sent internationally. Western Union delivers AdSense revenue in cash on the next business day following the payment, eliminating the lengthy check clearing process.

“Western Union Global Business Payments provides a full range of consumer-to-business, and business-to-business payment options,” says Sanjay Gupta, senior vice president, Business Development and Strategy. “We continue to broaden the scope of our services to address the growing and changing needs of our clients and the consumers they serve. Our relationship with Google applies our proven payment technology to new and innovative applications, empowering business owners to expand global revenue opportunities.”

About Western Union

The Western Union Company (NYSE: WU) is a leader in global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and Custom House branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, as well as send payments and purchase money orders. The Western Union, Vigo and Orlandi Valuta branded services are offered through a combined network of more than 410,000 agent locations in 200 countries and territories. In 2009, The Western Union Company completed 196 million consumer-to-consumer transactions worldwide, moving $71 billion of principal between consumers, and 415 million business payments. For more information, visit www.westernunion.com.

NEW YORK – Undertone Networks, an online advertising network that provides advertisers with quality placements on the Web’s best sites, announced that Patrick Schoonveld, a former product operations manager with Google Inc., has joined Undertone as product manager. Working with Undertone’s leadership team, Schoonveld will drive the company’s product strategy from ideation through delivery. This includes defining product roadmaps for the company’s primary audiences: agencies and brand marketers as well as premium publishers. This hire is the latest addition to Undertone’s growing products and technology team, which has more than doubled in the last 12 months.

As product operations manager at Google, Schoonveld led the strategy, development and launch of the DoubleClick Network Builder, while also contributing to the success of the Google Exchange. Previously, he was general manager of development and ad operations director at Sourceforge, Inc., where he managed the development of the internal ad server and launched new ad products, including RSS advertising and microsites. He earned a bachelor’s degree in computer science from Hope College.

“This hire is the latest evidence of our commitment to building products and technology that meet marketer and publisher needs both today and in the future,” said Alan Schanzer, Chief Strategy Officer at Undertone. “We see the opportunity to use technology, combined with human power to further revolutionize the way the media marketplace works during the next 24 months. Patrick’s previous experience at Google and DoubleClick will be invaluable in continuing to establish technology as yet another point of marketplace differentiation for Undertone and another competitive advantage for its customers.”

About Undertone Networks

Undertone Networks, an online advertising network, provides advertisers with quality placements on the Web’s best sites. The company carefully selects its media partners and hand-purchases all its inventory, delivering above-the-fold visibility and brand protection for marketers who care where and when their ads run online. The Undertone approach ensures that media buyers and the advertisers they serve can drive successful brand awareness and direct response initiatives with a comprehensive blend of high-impact ad formats, rich media, targeting capabilities and personalized service. The company is based in New York, with fully staffed offices in major U.S. markets. For more information, visit www.undertone.com.

April 2010 U.S. Core Search Rankings

Google Sites led the U.S. core search market in April with 64.4 percent of the searches conducted, followed by Yahoo! Sites (up 0.8 percentage points to 17.7 percent), and Microsoft Sites (up 0.1 percentage points to 11.8 percent).

Both Yahoo! Sites and Microsoft Sites have experienced gains due in part to the introduction of new site navigation experiences that tie content and related search results together within several channels. These features provide search results to users as they navigate through topical content and meet comScore’s established criteria for counting search queries. Ask Network captured 3.7 percent of the search market, followed by AOL LLC with 2.4 percent.

_____________________________________________________________________________
comScore Core Search Report*
April 2010 vs. March 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
_____________________________________________________________________________
Core Search Entity   Share of Searches (%)
Mar-10    Apr-10    Point Change
Apr-10 vs. Mar-10
Total Core Search    100.0%    100.0%       N/A
Google Sites          65.1%     64.4%      -0.7
Yahoo! Sites          16.9%     17.7%       0.8
Microsoft Sites       11.7%     11.8%       0.1
Ask Network            3.8%      3.7%      -0.1
AOL LLC Network        2.5%      2.4%      -0.1
_____________________________________________________________________________
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Americans conducted 15.5 billion searches in April, up slightly from March. Google Sites accounted for 10 billion searches, followed by Yahoo! Sites (2.8 billion), Microsoft Sites (1.8 billion), Ask Network (574 million) and AOL LLC (371 million).

_____________________________________________________________________________
comScore Core Search Report*
April 2010 vs. March 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
_____________________________________________________________________________
Core Search Entity   Search Queries (MM)
Mar-10    Apr-10    Percent Change
Apr-10 vs. Mar-10
Total Core Search    15,427    15,532        1%
Google Sites         10,048    10,006        0%
Yahoo! Sites          2,605     2,752        6%
Microsoft Sites       1,802     1,829        1%
Ask Network             593       574       -3%
AOL LLC                 380       371       -2%
_____________________________________________________________________________
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

April 2010 U.S. Expanded Search Rankings

In the April analysis of the top properties where search activity is observed, Google Sites led the search market with 14.0 billion search queries, followed by Yahoo! Sites with 2.8 billion queries and Microsoft Sites with 1.9 billion. Amazon Sites experienced sizeable growth during the month with an 8-percent increase to 245 million searches, rounding off the top 10 ranking.

_____________________________________________________________________________
comScore Expanded Search Query Report
April 2010 vs. March 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
_____________________________________________________________________________
Expanded Search Entity          Search Queries (MM)
Mar-10    Apr-10    Percent Change
Apr-10 vs. Mar-10
Total Internet                  23,866    23,658       -1%
Google Sites                    14,252    13,996       -2%
Google                      10,547    10,556        0%
YouTube/All Other            3,705     3,440       -7%
Yahoo! Sites                     2,689     2,839        6%
Yahoo!                       2,676     2,827        6%
All Other                       13        12       -8%
Microsoft Sites                  1,862     1,883        1%
Bing                         1,604     1,575       -2%
Microsoft/All Other            258       308       19%
Ask Network                        742       719       -3%
ASK.COM                        332       327       -2%
MyWebSearch.com/ All Other     410       392       -4%
craigslist, inc.                   664       685        3%
eBay                               659       641       -3%
Facebook.com                       647       624       -4%
AOL LLC                            594       604        2%
AOL Search Network             319       302       -5%
MapQuest/All Other             275       302       10%
Fox Interactive Media              406       312      -23%
MySpace                        402       309      -23%
All Other                        4         3      -25%
Amazon Sites                       226       245        8%
_____________________________________________________________________________

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

NEW YORK – Clickable, the platform that makes online advertising Simple, Instant and Profitable™, announced the appointment of five key executives from leading Web and information companies including Google, LexisNexis, NetSuite and Yahoo!. These execs join Clickable to help the company scale its operations amidst rapid expansion of its search advertising technology products and partner platform. These new hires coincide with Clickable’s recent integration of Facebook Ads, creating the first live advertising solution to integrate search and social media.

New Clickable execs:

Maia Benson, Senior Director, Strategic Partnerships, now leads Clickable’s Platform business, which services large partners. Benson joins Clickable with 12 years of management experience in the technology industry. She joined from LexisNexis, where she was a product manager and built the firm’s search marketing business. Benson holds a B.A. in political science from Syracuse University, and an M.B.A. from Cornell University.

Michael Burke, Senior Director, Business Development, now co-leads business development and new Platform partnerships. Burke joins Clickable from Google, where he spent seven years in sales and business development, most recently developing Google’s Local advertising strategy for enterprise customers. Burke holds both a B.A. and M.A. from Stanford University.

Don Craney, Senior Director, Business Management Systems, now leads development and management of Clickable’s business systems. Craney has nearly 20 years of experience in business operations, including six years at NetSuite, where he was director of professional services, supporting the company’s rapid growth from startup through IPO. Craney holds a B.S. in business management from Syracuse University.

Gary Liu, Director, Sales Operations, now leads Clickable’s sales strategy group. Liu joins from Google, where he was a senior operations associate who drove efficiency through business analysis for the company’s Inside Sales group, most recently building a scaled telesales channel for the SMB market. He holds a B.S. in economics from Harvard University.

Ganesh Ram, Director, Product Management, now leads Clickable’s product management team. Ram has 12 years of experience deploying global Web and IT products. He joined from Yahoo!, where he was a senior product manager leading Yahoo! Weather. He holds a B.S. in electronics engineering and a M.S. in physics from Birla Institute of Technology and Science in India, and a certificate in management science from Stanford University.

“Advertising’s shift to digital is creating tremendous complexity, causing marketers to demand solutions that are simple to manage, and deliver clear ROI across ad networks and formats,” said David S. Kidder, Clickable Co-founder and Chief Executive Officer. “The talent of our growing team ensures Clickable will continue to disrupt the online advertising marketplace with simplicity, speed and scale.”

Clickable Products:

Clickable Pro is a simple dashboard that empowers marketers to manage online advertising with transformational return on investment. Clickable Pro activates instantly with an intuitive experience that makes it easy to manage pay-per-click performance across all major advertising networks, like Google, Yahoo, Microsoft and Facebook. Clickable’s ActEngine(TM) delivers critical quantitative and qualitative recommendations to maximize profitability. Clickable Conversion Tracking, bulk keyword editing and elegant reporting enable advertising professionals to achieve their goals in less time.
Clickable Assist is a managed service for marketers and agencies that delivers agile assistance to maximize advertising success. It is a simple, affordable solution for launching and re-launching online pay-per-click advertising campaigns, ongoing advice or full-service management. Clickable Assist offers tiers of expert help to match marketers’ needs.
Clickable Platform is a white-label solution that empowers partners to rapidly deploy online advertising to thousands of local customers.

About Clickable

Clickable is a platform that makes online advertising Simple, Instant and Profitable™. It empowers beginners through professionals to maximize their advertising investment. Clickable makes you more efficient, effective, and confident. That’s why customers often say: “Clickable is like having a trusted advisor by your side ensuring success.” To learn more, visit www.Clickable.com.

Conversational Marketing Summit 2010
SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, announced the timing, theme and initial list of speakers for the upcoming Conversational Marketing Summit, June 7-8, 2010 in New York, NY.

Dubbed “Marketing in Real-Time,” this installment of the CM Summit will bring together industry-leading brand marketers, advertising agencies, platforms, media companies, service providers and data providers for two days of in-depth discussion around the promise, realities and challenges created by our always-on, always-updated social media environment, otherwise known as the “real-time Web.”

What: CM Summit 2010: Marketing in Real-Time
When: June 7-8, 2010
Where: New York, NY
Register: http://cmsummit.com/register

“2009 was the year the Web went real-time,” said John Battelle, CEO of Federated Media and host of the CM Summit. “That’s a profound shift for the entire media and marketing ecosystem. We want to unpack that and provide some actionable intelligence for everyone involved – on the marketing side, the media side or otherwise.”

Speakers at this year’s CM Summit include:

Tim Armstrong – CEO, AOL
Henry Blodget – EIC, The Business Insider
Joanne Bradford – CRO, Demand Media
Deanna Brown – President and COO, Federated Media
Chris Bruzzo – VP, Brand, Content & Online, Starbucks Coffee Company
Dick Costolo – COO, Twitter
Dennis Crowley – Co-founder, foursquare
Seth Goldstein – Entrepreneur, Stickybits
Omar Hamoui – Founder & CEO, AdMob
Tariq Hassan – VP Worldwide Marketing, Imaging & Printing Group, HP
John Hayes – CMO, American Express
Curt Hecht – CEO, Vivaki
Bradley Horowitz – VP, Product Marketing, Google
Tony Hsieh – CEO, Zappos
Arianna Huffington – Co-founder & EIC, Huffington Post
Ann Lewnes – SVP of Corporate Marketing and Communications, Adobe
Bob Lord – CEO, Razorfish
Joel Lunenfeld – CEO, Moxie Interactive
Mary Meeker – Managing Director, Morgan Stanley
Mike Murphy – VP, Global Sales, Facebook
Rob Norman – CEO Group M North America, IAB
Adam Ostrow – EIC, Mashable
Amy Powell – SVP, Interactive Marketing Paramount Pictures
Avner Ronen – CEO, boxee
Chris Schembri – VP Media Services, AT&T
Hilary Schneider – Executive Vice President, Yahoo!
Arthur Sulzberger, Jr. – Chairman, The New York Times Company
Omar Tawakol – CEO, BlueKai
Tuan Tran – VP Imaging & Printing Group, HP
Ken Wirt – VP, Consumer Marketing, Cisco
Susan Wojcicki – VP, Product Management, Google
Dennis Woodside – VP, Americas Operations, Google

Testimonials from Past CM Summits:

“Some of the best content I have been exposed to at a conference summit in years! Well done!” – Bill Matthews, VP Business Development, TACODA

“You guys did a great job pulling some really smart people together – great learning experience for me.” – David Veneski, VP Global Media, Intel

“Kudos for an excellent CM Summit. I met new, interesting people, saw many people I hadn’t in a while, and enjoyed the fascinating presentations and panels over the course of the conference. Well done.” – Adrienne Skinner, VP Partner Sales, Comcast Interactive Media

Thank you to our sponsors:

Premier Sponsor: Adobe
Diamond Sponsors: American Express, HP, Facebook
Platinum Sponsors: Blend Interactive, Intel, Microsoft, Mobile Roadie, Starcom MediaVest, Google, Yahoo!
Gold Sponsors: Dell, Sprint, Verizon, Demand Media

About Federated Media

Federated Media (FM) is a next generation media and publishing company that connects the highest-quality conversational content with leading brand marketers. FM represents more than 100 of the world’s most respected websites, blogs, and social networking applications. With a unique combination of quality, safety and scale, FM leverages deep, long-term relationships with brand marketers and advertising agencies to create cost effective and meaningful media and marketing executions. Learn more at www.federatedmedia.net.

__________________________________________________________________________________
comScore Core Search Report*
March 2010 vs. February 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity      Share of Searches (%)
Feb-10    Mar-10    Point Change
Mar-10 vs.
Feb-10
Total Core Search       100.0%    100.0%       N/A
Google Sites**           65.5%     65.1%      -0.4
Yahoo! Sites             16.8%     16.9%       0.1
Microsoft Sites          11.5%     11.7%       0.2
Ask Network               3.7%      3.8%       0.1
AOL LLC Network           2.5%      2.5%       0.0

* Based on the five major search engines including partner searches and cross-channel searches.
Searches for mapping, local directory, and user-generated video sites that are not on the core
domain of the five search engines are not included in the core search numbers.
** Due to a change in the URL structure for certain Google News & Video searches, a portion of
searches previously counted were excluded. comScore estimates that these searches were
responsible for a reduction in Google’s Core Search share of approximately 10 basis points or 0.1%.
__________________________________________________________________________________

Americans conducted 15.4 billion searches in March, up 7 percent from February. Google Sites accounted for 10.0 billion searches, followed by Yahoo! Sites (2.6 billion), Microsoft Sites (1.8 billion), Ask Network (593 million) and AOL LLC (380 million).

__________________________________________________________________________________
comScore Core Search Report*
March 2010 vs. February 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity      Search Queries (MM)
Feb-10    Mar-10    Percent Change
Mar-10 vs.
Feb-10
Total Core Search       14,472    15,427        7%
Google Sites             9,475    10,048        6%
Yahoo! Sites             2,433     2,605        7%
Microsoft Sites          1,667     1,802        8%
Ask Network                540       593       10%
AOL LLC                    358       380        6%

* Based on the five major search engines including partner searches and cross-channel searches.
Searches for mapping, local directory, and user-generated video sites that are not on the core
domain of the five search engines are not included in the core search numbers.
__________________________________________________________________________________

March 2010 U.S. Expanded Search Rankings
In the March analysis of the top properties where search activity is observed, Google Sites led the search market with 14.3 billion search queries, followed by Yahoo! Sites with 2.7 billion queries and Microsoft Sites with 1.9 billion. Facebook.com experienced significant growth during the month with a 48-percent increase to 647 million searches, jumping one position in the ranking.

__________________________________________________________________________________
comScore Expanded Search Query Report
March 2010 vs. February 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch

Expanded Search Entity         Search Queries (MM)
Feb-10    Mar-10    Percent Change
Mar-10 vs.
Feb-10
Total Internet                 22,271    23,866        7%
Google Sites                   13,482    14,252        6%
Google                      9,929    10,547        6%
YouTube/All Other           3,553     3,705        4%
Yahoo! Sites                    2,509     2,689        7%
Yahoo!                      2,496     2,676        7%
All Other                      13        13        0%
Microsoft Sites                 1,720     1,862        8%
Bing                        1,498     1,604        7%
Microsoft/All Other           222       258       16%
Ask Network                       689       742        8%
ASK.COM                       300       332       11%
MyWebSearch.com/ All Other    389       410        5%
craigslist, inc.                  629       664        6%
eBay                              624       659        6%
Facebook.com                      436       647       48%
AOL LLC                           549       594        8%
AOL Search Network            299       319        7%
MapQuest/All Other            250       275       10%
Fox Interactive Media             391       406        4%
MySpace                       388       402        4%
All Other                       3         4       33%
Amazon Sites                      210       226        8%
__________________________________________________________________________________

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

ATLANTA – U.S. paid search spend increased 11% in Q1 2010 from Q1 2009, marking the strongest quarter for paid search since the fourth quarter of 2008. In addition, search marketing was flat quarter-over-quarter (-0.5%), a metric that typically shows declines in Q1 due to decreased marketing spend following the holidays. These findings come from a report released today by SearchIgnite, a leading provider of search optimization and online media attribution solutions managing more than $450 million in PPC spend annually.

Other notable findings in the report include:

Retail and travel sectors driving growth. Retail and travel marketers drove much of the growth in paid search, with spend from these verticals up 26% and 9% year-over-year (YoY) respectively. For retailers, this marked the fifth straight quarter of YoY PPC spend increases since SearchIgnite began tracking this metric
Bing grows YoY, yet dips in Q1 due to reliance on retailers. Spend on Microsoft’s Bing increased 22% YoY as the engine continued to take share from Yahoo!. However, Bing saw the most declines of all engines quarter-over-quarter (QoQ) due to a decline in retail search spend following the holidays, a vertical which continues to be a key driver of growth for the engine.
“We saw some indication that the impact of the recession on the digital economy was waning towards the end of last year,” said Roger Barnette, President of SearchIgnite. “The strong paid search growth in Q1 is another hopeful sign that the worst of the storm is over and that the search market is poised for a solid year ahead.”

This report is the latest in a series of SearchIgnite white papers reviewing trends across the search landscape. These white papers can be downloaded at: http://about.searchignite.com/en/about/research-white-papers.html.

About SearchIgnite

SearchIgnite is the leading provider of search optimization and digital media attribution solutions that help major marketers achieve their search marketing goals quicker and spend their advertising budgets smarter. The company’s media management technology offers an advanced suite of tools to manage, optimize and report on paid search campaigns in one central dashboard, as well as gather insights into the relationship between media channels including PPC, SEO and display. Some of the world’s leading brands and advertising agencies depend on SearchIgnite to power their search campaigns and improve their online media ROI.

SearchIgnite is part of Innovation Interactive, a digital marketing services company. For more information, please visit http://www.searchignite.com/.

NEW YORK – WPP [NASDAQ: WPPGY] and Google [NASDAQ: GOOG] have announced that their jointly funded award program, which supports research into how online media influences consumer behavior, attitudes and decision making, has recognized 11 projects for its second round of grants.

In 2009, WPP and Google had agreed to dedicate up to $4.6 million over three years to fund the Google and WPP Marketing Research Awards Program. The program’s goal is to help some of the finest minds from academia to collaborate with the marketing community and client partners of both WPP and Google on outstanding research designs. For a full listing of first round studies and to learn more about program, visit http://research.google.com/university/marketingresearchawards/FAQ.html.

The program is overseen by Professor John Quelch, senior associate dean of Harvard Business School and a non-executive director of WPP; Dr. Hal Varian, Google’s Chief Economist; and Professor Glen Urban, former dean of the Sloan School of Management at the Massachusetts Institute of Technology. This committee made final decisions on the second-round proposals to be funded and will guide the project implementation process for the winning submissions.

The researchers and affiliated academic institutions participating in this second round of supported projects are:

Michael Smith and Rahul Telang, Carnegie Mellon: Channels and Conflict: Efficient Marketing Strategies for Internet Digital Distribution Channels.

Chrysanthos Dellarocas, Boston University and William Rand, University of Maryland: Media, Aggregators and the Link Economy: An Analytical and Empirical Examination of the Future of Content.

Anita Elberse, Harvard University and Kenneth Wilbur, Duke University: What Is the Right Mix Between Offline and Online Advertising? A Study of the Entertainment Industry.

Arun Sundararajan, NYU and Gal Oestreicher-Singer, Tel Aviv University: The Breadth of Contagion of the Oprah Effect: Measuring the Impact of Offline Media Events on Online Sales.

Yakov Bart, Miklos Sarvary, Andrew Stephen, INSEAD: Consumer Responses to Mobile Location-Based Advertising.

V Kumar, Vikram Bhaskaran and Rohan Mirchandani, Georgia State University: Measuring the Total Value of a Customer through Own Purchases and Word of Mouth Referrals: A Field Study in India.

Alan Montgomery and Kinshuk Jerath, Carnegie Mellon: Predicting Purchase Conversion from Keyword Search Using Associative Networks.

Shawndra Hill, University of Pennsylvania and Anand Venkataraman, 33Across: Collective Inference for Social Network-Based Online Advertising.

Anindya Ghose, NYU: Modeling the Dynamics of Consumer Behavior in Mobile Advertising and Mobile Social Networks.

Jane Raymond, Bangor University: The Importance of Relevance: Cognitive Science Research on Distraction by Advertisement on the Internet.

Koen Pauwels, Dartmouth, Oliver Rutz, Yale, Shuba Srinivasan, Boston University and Randolph Bucklin, UCLA: Are Audience-Based Online Metrics Leading Indicators of Brand Performance?

An event to highlight the new round projects is being planned for November. Please go to http://research.google.com/university/marketingresearchawards/ for more information.

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, please visit http://www.google.com.

About WPP

WPP is the world’s largest communications services group. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 138,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.

Reston, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a study on growth in the global search market in 2009. The study revealed that the U.S. remains the largest search market worldwide, while Google Sites retains a commanding position in the global search market.

“The global search market continues to grow at an extraordinary rate, with both highly developed and emerging markets contributing to the strong growth worldwide,” said Jack Flanagan, comScore executive vice president. “Search is clearly becoming a more ubiquitous behavior among Internet users that drives navigation not only directly from search engines but also within sites and across networks. If you equate the advancement of search with the ability of humans to cultivate information, then the world is rapidly becoming a more knowledgeable ecosystem.”

Top Search Markets Worldwide
The total worldwide search market boasted more than 131 billion searches conducted by people age 15 or older from home and work locations in December 2009, representing a 46-percent increase in the past year. This number represents more than 4 billion searches per day, 175 million per hour, and 29 million per minute. The U.S. represented the largest individual search market in the world with 22.7 billion searches, or approximately 17 percent of searches conducted globally. China ranked second with 13.3 billion searches, followed by Japan with 9.2 billion and the U.K. with 6.2 billion. Among the top ten global search markets, Russia posted the highest gains in 2009, growing 92 percent to 3.3 billion, followed by France (up 61 percent to 5.4 billion) and Brazil (up 53 percent to 3.8 billion).
_______________________________________________________________________
Top 10 Countries by Number of Searches Conducted*
December 2009 vs. December 2008
Total Worldwide, Age 15+ – Home & Work Locations
Source: comScore qSearch

Searches (MM)
Dec-2008      Dec-2009     Percent Change
Worldwide                  89,708        131,354        46%
United States              18,688         22,741        22%
China                      11,778         13,278        13%
Japan                       6,213          9,170        48%
United Kingdom              4,623          6,245        35%
Germany                     4,079          5,609        38%
France                      3,362          5,425        61%
South Korea                 2,796          4,039        44%
Brazil                      2,454          3,763        53%
Canada                      2,900          3,710        28%
Russian Federation          1,735          3,333        92%
_______________________________________________________________________
*Searches based on “expanded search” definition, which includes searches at the top properties where search activity is observed, not only the core search engines.

Top Search Properties Worldwide
Google Sites ranked as the top search property worldwide with 87.8 billion searches in December, or 66.8 percent of the global search market. Google Sites achieved a 58-percent increase in search query volume over the past year. Yahoo! Sites ranked second globally with 9.4 billion searches (up 13 percent), followed by Chinese search engine Baidu with 8.5 billion searches (up 7 percent). Microsoft Sites saw the greatest gains among the top five properties, growing 70 percent to 4.1 billion searches, on the strength of its successful introduction of new search engine Bing. Russian search engine Yandex also achieved considerable gains, growing 91 percent to 1.9 billion searches.
_______________________________________________________________________
Top 10 Search Properties by Searches Conducted
December 2009 vs. December 2008
Total Worldwide, Age 15+ – Home & Work Locations
Source: comScore qSearch

Searches (MM)
Dec-2008      Dec-2009    Percent Change
Worldwide                    89,708        131,354         46%
Google Sites                 55,638         87,809         58%
Yahoo! Sites                  8,389          9,444         13%
Baidu.com Inc.                7,963          8,534          7%
Microsoft Sites               2,403          4,094         70%
eBay                          1,327          2,102         58%
NHN Corporation               1,892          2,069          9%
Yandex                          992          1,892         91%
Facebook.com                  1,023          1,572         54%
Ask Network                   1,053          1,507         43%
Alibaba.com Corporation       1,118          1,102         -1%
_______________________________________________________________________
*Searches based on “expanded search” definition, which includes searches at the top properties where search activity is observed, not only the core search engines.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

“Google had a strong fourth quarter, with 17% year over year revenue growth,” said Eric Schmidt, CEO of Google. “Given that the global economy is still in the early days of recovery, this was an extraordinary end to the year. Our performance in 2009 underscored the strength of our management team, the resilience of our business model and the pace of innovation within our product and engineering teams, which continued unabated throughout the downturn. As we enter 2010, we remain hugely optimistic about the internet and are continuing to invest heavily in technological innovation for the benefit not only of our users and customers, but also the wider web.”

Q4 Financial Summary

Google reported revenues of $6.67 billion for the quarter ended December 31, 2009, an increase of 17% compared to the fourth quarter of 2008. Google reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs (TAC). In the fourth quarter of 2009, TAC totaled $1.72 billion, or 27% of advertising revenues.

Google reports operating income, operating margin, net income, and earnings per share (EPS) on a GAAP and non-GAAP basis. The non-GAAP measures, as well as free cash flow, an alternative non-GAAP measure of liquidity, are described below and are reconciled to the corresponding GAAP measures in the accompanying financial tables.

GAAP operating income in the fourth quarter of 2009 was $2.48 billion, or 37% of revenues. This compares to GAAP operating income of $1.86 billion, or 33% of revenues, in the fourth quarter of 2008. Non-GAAP operating income in the fourth quarter of 2009 was $2.76 billion, or 41% of revenues. This compares to non-GAAP operating income of $2.15 billion, or 38% of revenues, in the fourth quarter of 2008.
GAAP net income in the fourth quarter of 2009 was $1.97 billion, compared to $382 million in the fourth quarter of 2008. Non-GAAP net income in the fourth quarter of 2009 was $2.19 billion, compared to $1.62 billion in the fourth quarter of 2008.
GAAP EPS in the fourth quarter of 2009 was $6.13 on 322 million diluted shares outstanding, compared to $1.21 in the fourth quarter of 2008 on 317 million diluted shares outstanding. Non-GAAP EPS in the fourth quarter of 2009 was $6.79, compared to $5.10 in the fourth quarter of 2008.
Non-GAAP operating income and non-GAAP operating margin exclude the expenses related to stock-based compensation (SBC). Non-GAAP net income and non-GAAP EPS exclude the expenses related to SBC and, in the fourth quarter of 2008, the non-cash impairment charges primarily related to our investments in AOL and Clearwire, and the related tax benefits. In the fourth quarter of 2009, the charge related to SBC was $276 million, compared to $286 million in the fourth quarter of 2008. The tax benefit related to SBC was $62 million in the fourth quarter of 2009 and $65 million in the fourth quarter of 2008. In the fourth quarter of 2008, we recognized $1.09 billion in asset impairment charges related primarily to our investments in AOL and Clearwire. The tax benefit related to the impairment charges was $82 million in the fourth quarter of 2008. Reconciliations of non-GAAP measures to GAAP operating income, operating margin, net income, and EPS are included at the end of this release.

Q4 Financial Highlights

Revenues – Google reported revenues of $6.67 billion in the fourth quarter of 2009, representing a 17% increase over fourth quarter 2008 revenues of $5.70 billion. Google reports its revenues, consistent with GAAP, on a gross basis without deducting TAC.

Google Sites Revenues – Google-owned sites generated revenues of $4.42 billion, or 66% of total revenues, in the fourth quarter of 2009. This represents a 16% increase over fourth quarter 2008 revenues of $3.81 billion.

Google Network Revenues - Google’s partner sites generated revenues, through AdSense programs, of $2.04 billion, or 31% of total revenues, in the fourth quarter of 2009. This represents a 21% increase from fourth quarter 2008 network revenues of $1.69 billion.

International Revenues – Revenues from outside of the United States totaled $3.52 billion, representing 53% of total revenues in the fourth quarter of 2009, compared to 53% in the third quarter of 2009 and 50% in the fourth quarter of 2008. Excluding gains related to our foreign exchange risk management program, had foreign exchange rates remained constant from the third quarter of 2009 through the fourth quarter of 2009, our revenues in the fourth quarter of 2009 would have been $112 million lower. Excluding gains related to our foreign exchange risk management program, had foreign exchange rates remained constant from the fourth quarter of 2008 through the fourth quarter of 2009, our revenues in the fourth quarter of 2009 would have been $196 million lower.

Revenues from the United Kingdom totaled $772 million, representing 12% of revenues in the fourth quarter of 2009, compared to 12% in the fourth quarter of 2008.
In the fourth quarter of 2009, we recognized a benefit of $8 million to revenues through our foreign exchange risk management program, compared to $129 million in the fourth quarter of 2008.
Paid Clicks – Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 13% over the fourth quarter of 2008 and increased approximately 9% over the third quarter of 2009.

Cost-Per-Click – Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 5% over the fourth quarter of 2008 and increased approximately 2% over the third quarter of 2009.

TAC - Traffic Acquisition Costs, the portion of revenues shared with Google’s partners, increased to $1.72 billion in the fourth quarter of 2009, compared to TAC of $1.48 billion in the fourth quarter of 2008. TAC as a percentage of advertising revenues was 27% in the fourth quarter of 2009, compared to 27% in the fourth quarter of 2008.

The majority of TAC is related to amounts ultimately paid to our AdSense partners, which totaled $1.47 billion in the fourth quarter of 2009. TAC also includes amounts ultimately paid to certain distribution partners and others who direct traffic to our website, which totaled $250 million in the fourth quarter of 2009.

Other Cost of Revenues – Other cost of revenues, which is comprised primarily of data center operational expenses, amortization of intangible assets, content acquisition costs as well as credit card processing charges, decreased to $688 million, or 10% of revenues, in the fourth quarter of 2009, compared to $707 million, or 12% of revenues, in the fourth quarter of 2008.

Operating Expenses – Operating expenses, other than cost of revenues, were $1.78 billion in the fourth quarter of 2009, or 27% of revenues, compared to $1.65 billion in the fourth quarter of 2008, or 29% of revenues.

Stock-Based Compensation (SBC) – In the fourth quarter of 2009, the total charge related to SBC was $276 million, compared to $286 million in the fourth quarter of 2008.

We currently estimate SBC charges for grants to employees prior to January 1, 2010 to be approximately $1.2 billion for 2010. This estimate does not include expenses to be recognized related to employee stock awards that are granted after December 31, 2009 or non-employee stock awards that have been or may be granted.

Operating Income – GAAP operating income in the fourth quarter of 2009 was $2.48 billion, or 37% of revenues. This compares to GAAP operating income of $1.86 billion, or 33% of revenues, in the fourth quarter of 2008. Non-GAAP operating income in the fourth quarter of 2009 was $2.76 billion, or 41% of revenues. This compares to non-GAAP operating income of $2.15 billion, or 38% of revenues, in the fourth quarter of 2008.

Interest Income and Other, Net – Interest income and other, net increased to $88 million in the fourth quarter of 2009, compared to $70 million in the fourth quarter of 2008.

Income Taxes – Our effective tax rate was 23% for the fourth quarter of 2009.

Net Income – GAAP net income in the fourth quarter of 2009 was $1.97 billion, compared to $382 million in the fourth quarter of 2008. Non-GAAP net income was $2.19 billion in the fourth quarter of 2009, compared to $1.62 billion in the fourth quarter of 2008. GAAP EPS in the fourth quarter of 2009 was $6.13 on 322 million diluted shares outstanding, compared to $1.21 in the fourth quarter of 2008 on 317 million diluted shares outstanding. Non-GAAP EPS in the fourth quarter of 2009 was $6.79, compared to $5.10 in the fourth quarter of 2008.

Cash Flow and Capital Expenditures – Net cash provided by operating activities in the fourth quarter of 2009 totaled $2.73 billion, compared to $2.12 billion in the fourth quarter of 2008. In the fourth quarter of 2009, capital expenditures were $221 million, the majority of which was related to IT infrastructure investments, including data centers, servers, and networking equipment. Free cash flow, an alternative non-GAAP measure of liquidity, is defined as net cash provided by operating activities less capital expenditures. In the fourth quarter of 2009, free cash flow was $2.51 billion.

We expect to continue to make significant capital expenditures.

A reconciliation of free cash flow to net cash provided by operating activities, the GAAP measure of liquidity, is included at the end of this release.

Cash – As of December 31, 2009, cash, cash equivalents, and short-term marketable securities were $24.5 billion.

On a worldwide basis, Google employed 19,835 full-time employees as of December 31, 2009, up from 19,665 full-time employees as of September 30, 2009.

WEBCAST AND CONFERENCE CALL INFORMATION

A live audio webcast of Google’s fourth quarter 2009 earnings release call will be available at http://investor.google.com/webcast.html. The call begins today at 1:30 PM (PT) / 4:30 PM (ET). This press release, the financial tables, as well as other supplemental information including the reconciliations of certain non-GAAP measures to their nearest comparable GAAP measures, are also available on that site.

Following the earnings conference call, Google will host an additional question-and-answer session to provide an opportunity for financial analysts to ask more detailed product and financial questions. This follow-up call will begin today at 3:00 PM (PT) / 6:00 PM (ET) and will also be webcast and available at http://investor.google.com/webcast.html.

_____________________________________________________________________
comScore Core Search Report*
December 2009 vs. November 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity      Share of Searches (%)
Nov-09      Dec-09    Point Change
Dec-09 vs. Nov-09
Total Core Search       100.0%      100.0%          N/A
Google Sites             65.6%       65.7%          0.1
Yahoo! Sites             17.5%       17.3%         -0.2
Microsoft Sites          10.3%       10.7%          0.4
Ask Network               3.8%        3.7%         -0.1
AOL LLC Network           2.8%        2.6%         -0.2

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
_____________________________________________________________________

Americans conducted 14.7 billion searches in December, up 2 percent from November. Google Sites accounted for nearly 9.7 billion searches, followed by Yahoo! Sites (2.5 billion), Microsoft Sites (1.6 billion), Ask Network (545 million) and AOL LLC (383 million).

_____________________________________________________________________
comScore Core Search Report*
December 2009 vs. November 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity      Search Queries (MM)
Nov-09     Dec-09    Percent Change
Dec-09 vs. Nov-09
Total Core Search       14,445     14,737          2%
Google Sites             9,479      9,688          2%
Yahoo! Sites             2,534      2,544          0%
Microsoft Sites          1,483      1,576          6%
Ask Network                548        545         -1%
AOL LLC                    401        383         -4%

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
_____________________________________________________________________

December 2009 U.S. Expanded Search Rankings
In the December analysis of the top properties where search activity is observed, Google Sites led the search market with more than 14.0 billion search queries, followed by Yahoo! Sites with 2.6 billion queries and Microsoft Sites with 1.6 billion searches. Bing experienced large growth during the month with a 6-percent increase in query volume to nearly 1.4 billion searches. eBay and Amazon Sites experienced gains in December as retail search activity picked up during the holiday season.

_____________________________________________________________________
comScore Expanded Search Query Report
December 2009 vs. November 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch

Expanded Search Entity            Search Queries (MM)
Nov-09     Dec-09     Percent Change
Dec-09 vs. Nov-09
Total Internet                    22,280     22,741            2%
Google Sites                      13,751     14,019            2%
Google                         9,878     10,101            2%
YouTube/All Other              3,873      3,918            1%
Yahoo! Sites                       2,622      2,629            0%
Yahoo!                         2,599      2,605            0%
All Other                         23         24            4%
Microsoft Sites                    1,521      1,620            7%
Bing                           1,324      1,399            6%
Microsoft/All Other              197        221           12%
Ask Network                          715        696           -3%
ASK.COM                          348        332           -5%
MyWebSearch.com/ All Other       367        364           -1%
eBay                                 635        680            7%
AOL LLC                              611        588           -4%
AOL Search Network               349        325           -7%
MapQuest/All Other               262        263            0%
craigslist, inc.                     568        583            3%
Fox Interactive Media                447        424           -5%
MySpace Sites                    439        416           -5%
All Other                          8          8            0%
Facebook.com                         354        351           -1%
Amazon Sites                         250        302           21%
_____________________________________________________________________

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

October 2009 U.S. Core Search Rankings

Google Sites led the U.S. core search market in October with 65.4 percent of the searches conducted, followed by Yahoo! Sites (18.0 percent), and Microsoft Sites (9.9 percent). Ask Network captured 3.9 percent of the search market, followed by AOL LLC with 2.9 percent.

_____________________________________________________________________
comScore Core Search Report*
October 2009 vs. September 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity   Share of Searches (%)
Sep-09   Oct-09     Point Change
Oct-09 vs. Sep-09
Total Core Search    100.0%   100.0%          N/A
Google Sites          64.9%    65.4%          0.5
Yahoo! Sites          18.8%    18.0%         -0.8
Microsoft Sites        9.4%     9.9%          0.5
Ask Network            3.9%     3.9%          0.0
AOL LLC Network        3.0%     2.9%         -0.1

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
_____________________________________________________________________

Americans conducted 14.3 billion searches in October, up 3 percent from September. Google Sites accounted for 9.4 billion searches, followed by Yahoo! Sites (2.6 billion), Microsoft Sites (1.4 billion), Ask Network (552 million) and AOL LLC (412 million).

_____________________________________________________________________
comScore Core Search Report*
October 2009 vs. September 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity    Search Queries (MM)
Sep-09    Oct-09    Percent Change
Oct-09 vs. Sep-09
Total Core Search     13,836   14,309          3%
Google Sites           8,975    9,362          4%
Yahoo! Sites           2,600    2,571         -1%
Microsoft Sites        1,305    1,412          8%
Ask Network              541      552          2%
AOL LLC                  416      412         -1%

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
_____________________________________________________________________

October 2009 U.S. Expanded Search Rankings

In the October analysis of the top properties where search activity is observed, Google Sites led the search market with 13.5 billion search queries, followed by Yahoo! Sites with 2.7 billion queries and Microsoft Sites with 1.5 billion searches. Bing experienced the largest growth of the top ten expanded search properties with an 8-percent increase in query volume to more than 1.2 billion searches.

_____________________________________________________________________
comScore Expanded Search Query Report
October 2009 vs. September 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch

Expanded Search Entity       Search Queries (MM)
Sep-09    Oct-09     Percent Change
Oct-09 vs. Sep-09
Total Internet               21,334    22,032          3%
Google Sites                 12,839    13,505          5%
Google                    9,373     9,788          4%
YouTube/All Other         3,466     3,717          7%
Yahoo! Sites                  2,692     2,663         -1%
Yahoo!                    2,668     2,639         -1%
All Other                    24        24          0%
Microsoft Sites               1,352     1,457          8%
Bing                      1,156     1,245          8%
Microsoft/All Other         196       212          8%
Ask Network                     718       730          2%
ASK.COM                     339       348          3%
MyWebSearch.com/ All Other  379       382          1%
AOL LLC                         625       628          0%
AOL Search Network          366       359         -2%
MapQuest/All Other          259       269          4%
eBay                            621       617         -1%
craigslist, inc.                624       594         -5%
Fox Interactive Media           500       478         -4%
MySpace Sites               494       472         -4%
All Other                     6         6          0%
Facebook.com                    384       331        -14%
Amazon Sites                    216       212         -2%
_____________________________________________________________________

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

The real-time web is this year’s true revolution. The meteoric success of Twitter has ushered in the age of immediacy and promises to send shockwaves through society and the economy.

In light of the growth of the Facebook and Twitter ecosystem and the new ways in which mobile phones are being used, start-up companies and major enterprises alike are gearing their services towards this new environment and the new ways of consuming content, such as applications, games, news, reading, services and leisure.

Program :

DECEMBER 9 – PLENARY ROOM

8h00

Welcome Breakfast Buffet, sponsored by Cabinet Cotty Vivant Marchisio & Lauzeral and coffee by Nespresso

09h30

Opening remarks – Geraldine & Loïc Le Meur, LeWeb Founders

09h45

Fireside chat with Jack Dorsey, Inventor, Founder & Chairman, Twitter & Loic Le Meur, Founder, Le Web

10h05

Fireside Chat with Jean-Philippe Courtois, President, Microsoft International, Microsoft Corporation & Loic Le Meur, Founder, Le Web

10h30

Iphone apps contest presentation

Ouriel Ohayon, Co- founder, Appsfire.com and Topify

10h40

Mobile Apps Roundtable

Moderated by Jeff Clavier, Founder & Managing Partner, SoftTech VC

Panelists:

Andrew Fisher, CEO, Shazam Entertainment
Andrew Lacy, Co-Founder & COO, Tapulous
Shervin Pishevar, Founder & CEO, Social Gaming Network, SGN
Christophe Francois, Vice President Mobile Multimedia, Orange

11h20

Ethan Beard, Director, Facebook Developer Network, Facebook

11h40

Ryan Sarver, Director of Platform, Twitter

12h00

Mike Jones, COO, MySpace

12h20

Platform Roundtable

Moderated by: Michael Arrington, Editor, TechCrunch

Panelists:

Ethan Beard, Director, Facebook Developer Network, Facebook
Cristian Cussen, Director of Business Development, Ning
Kevin Eyres, Managing Director, Europe, LinkedIn
John Ham, Co-founder & CEO, Ustream
David Jacobs, Vice President, SixApart, Inc.
Mike Jones, COO, MySpace
Ryan Sarver, Director of Platform, Twitter

13h00 – 14h30

LUNCH BREAK

14h30

Fireside Chat with Patrice Lamothe, CEO, Pearltrees & Robert Scoble American blogger, technical evangelist, and author, Rackspace

14h40

Special announcement by Christophe Francois, Vice President Mobile Multimedia, Orange

14h45

Chris Pirillo, Founder, Lockergnome

15h05

Niklas Zennstrom, Partner, Atomico Ventures

15h25

Chad Hurley, Co-Founder & CEO, YouTube

15h45

Best of Europe Roundtable

Moderated by: Brent Hoberman, Founder & Executive Chairman, mydeco

Panelists:

Bernard Charles, President & CEO, Dassault Systemes
Marten Mickos, Entrepreneur in Residence, Benchmark Capital
Marc Simoncini, Founder & CEO, MEETIC
Martin Varsavsky, Founder & CEO, FON

16h25

Marissa Mayer, Vice President, Search Products and User Experience, Google

16h55

Daniel Eck, Founder & CEO, Spotify

17h15

Support the Dot Paris

Jean-Louis MISSIKA

Deputy Mayor of Paris responsible for Innovation, Research and Universities

17h20

Jennifer Corriero, Co-Founder and Executive Director, TakingITGlobal

17h40

Middle East Panel

Moderated by Joi Ito

Panelists to be announced

18h20

Closing remarks Loic & Geraldine

DECEMBER 9 – Startup Competition – Salle 400

Program : www.leweb.net/startupcompetition/schedule

DECEMBER 9 – Workshops by :

Google, Nokia, Twitter, Seesmic, Danone Communities

Program : www.leweb.net/program/workshops

DECEMBER 10 – PLENARY ROOM

08h00

Welcome Breakfast Buffet

sponsored by PriceWaterhouse Coopers France, coffee by Nespresso

09h15

Welcome Back, Geraldine & Loïc Le Meur, LeWeb Founders

09h20

Money Roundtable

Moderated by: Dave McClure, Startup Investor & TroubleMaker

Panelists:

Eric Archambeau, General Partner, Wellington Partners
David Hornik, August Capital
Dan’l Lewin, Corporate Vice President, Strategic and Emerging Business Development, Microsoft Corporation
Christopher Sacca, Founder, Lowercase Capital LLC
Fred Wilson, Partner, Union Square Ventures

10h00

Tony Hsieh, CEO, Zappos.com

10h25

Chris Brogan, President, New Marketing Labs, Author, Trust Agents

10h45

Russia Roundtable

Moderated by Jennifer L. Schenker, Founder & Editor-in-Chief, Informilo.com

Panelists:

Sasha Galitsky, Almaz Capital Partners
Bernard Lukey, CEO, OZON.ru
Edward Shenderovich, Managing Director, Kite Ventures -invited
Arkady Volozh, CEO, Yandex

11h25

The rise of emotional Web

Yossi Vardi, Investor & Entrepreneur

11h40

Danah Boyd, Researcher at Microsoft Research New England, Fellow at Harvard University Berkman Center for Internet and Society

12h00

Osama Bedier, Vice President of PayPal Platform and Emerging Technology

interviewed by Om Malik, Founder, GigaOM Networks

12h20

Her Majesty Queen Rania Al Abdullah of the Hashemite Kingdom of Jordan

12h35

What LeWeb participants say on Twitter with Tweetmeme

12h40

Timothy Ferriss, Author, The 4 Hour Workweek

13h00 – 14h30

LUNCH BREAK

14h30

Pearltrees Mapping results

14h35

Fabrice Grinda, Co-CEO, OLX, Inc.

15h10

Start-Up Competition Awards Ceremony

15h40

Gary Vaynerchuk, Host, Wine Library TV, Author, CrushIT

16h05

Violet Blue, Author, Columnist, American Blogger and Futurist

Open Source Sex

16h30

Tariq Krim, Founder & CEO, Jolicloud

16h40

European Gang Live

Moderator: Paul Carr, British Writer & Columnist

Tariq Krim, Founder & CEO, Jolicloud

Loic Le Meur, Founder, LeWeb
Brent Hoberman, Founder & Executive Chairman, mydeco
Michael Jackson, General Partner, Mangrove Capital Partners
Martin Varsavsky, Founder & CEO, FON
Cyril Zimmermann, CEO, Hi-Media
Freddy Mini, CEO, Netvibes

17h20

Gillmor Gang Live

Steve Gillmor, Editor, TechCrunchIT
Michael Arrington, Editor, TechCrunch
Andrew Keen, Author, Cult of the Amateur
Gabe Rivera, Founder, Tech Meme
Hugh McLeod – GapingVoid

18h00

Closing Remarks, Geraldine & Loic Le Meur, LeWeb Founders

DECEMBER 10 – Workshops by :

Nokia, Facebook, PaypalX, Seesmic, Six Apart

Program : www.leweb.net/program/workshops

DECEMBER 10 – LeWeb “Deep Discussion” Stage – Salle 400

Host of second stage: Ben Metcalfe, Founder & CEO, Swordfish Corp.

09h25

Future of Video Roundtable

Justin Kan, Founder & President, Justin.tv
Axel Schmiegelow, CEO, sevenload GmbH
Rodrigo Sepulveda, VPOD.TV

09h55

Jeremiah Owyang, Partner, Altimeter Group

When Real-Time Isn’t Fast Enough: The Future Of the Web

10h15

Sean Percival, Director of Content, Tsavo Media

10h30

Twitter Apps Panel

Moderated by: Louis Gray, Managing Director, Paladin Advisors Group

Panelists:

Iain Dodsworth, Founder & CEO TweetDeck, Inc.
Laura Fitton, Founder, Pistachio Consulting & oneforty
Barak Hachamov, Founder & Chairman, My6sense
Marco Kaiser, Director of Engineering, Seesmic
Sean McCullough, Co-founder & CEO, Ping.fm
Daryll McDade, Platform Strategy Advisor, Microsoft Corporation
Mario Menti, Founder, Twitterfeed
Evan Prodromou, CEO, StatusNet, Inc.

11h30

ecommerce Roundtable: “How has the real-time web changed your ecommerce business? What is the concrete impact on shopper’s behavior and profit”

Moderated by Catherine Barba, Founder & President, MALINEA

Panelists:

Thilo Bendler, VP, OTTO

Xavier Court, Co-Founder & VP of Marketing Europe, Vente-Privee

12h35

Real Time Search Roundtable

Moderator: Andrew Keen, Author, Cult of the Amateur

Panelists:

Nick Halstead, Founder & CEO, TweetMeme & Founder, Favorit Limited
Freddy Mini, CEO, Netvibes
Jack Moffitt, CTO, Collecta
Kimbal Musk, CEO, OneRiot

13h55

How brands and marketing have to adapt to this new worldwide real time “word of mouth”.

Moderated by Chris Brogan, President, New Marketing Labs, Author, Trust Agents

Panelists:

Richard Binhammer, Senior Manager, Corporate Affairs, Involved in Dell’s Social Media Efforts, Dell
Matthias Luefkens, Associate Director, Media, World Economic Forum
Fred Raillard, Founder, Fred & Farid
Steve Rubel, SVP, Director of Insight, Edelman Digital
Brian Solis, Founder & President, Future Works
Seth J. Sternberg, Co-Founder & CEO, Meebo

14h35

Mobile Apps Opportunities: How to generate revenue?

Moderator: Mattias Ljungman, Atomico Ventures

Panelists:

Lukasz Gadowski, Co-Founder & Partner, Team Europe Ventures
Ouriel Ohayon, Co- founder, Appsfire.com and Topify
Marc Rougier, Co-founder & President, Goojet
Gary Shainberg, Vice President, Global Technology & Innovation Support BT Plc , Office of the Chief Scientist, BT

To watch live conferences with Ustream :

Plenary room

http://www.ustream.tv/channel/le-web-main-stage

StartUp Competition & Deep Discussion Stage

http://www.ustream.tv/channel/le-web-salle400

———————————————————————————————————————

For all accreditation requests, refer to http://leweb.net/leweb/press

LeWeb’ 09 will be held at 104

5, rue Curial – 75019 Paris

Media partners : TechCrunch, LCI, La Tribune, Business Wire, Goom Radio, The Next Web.com, IAB France, France Info and 20 minutes.fr

About LeWeb conference: LeWeb is Europe’s number one event for the web industry, and number two in the world. The 2008 conference was attended by participants from 40 countries and 300 journalists. Previous keynote speakers include Shimon Peres in 2006, Philippe Starck in 2007 and Paulo Coelho in 2008.

NEW YORK – The presence of organic listings on a search engine positively impacts the click-through rates of paid search advertisements, and vice-versa, according to a new study by NYU Stern Professors Anindya Ghose and Sha Yang. This is the first empirical study to assess the impact of search engine advertising on all three entities involved in the process – consumers, advertisers and search engines – in the presence of both organic listings and paid advertisements.

Using a unique panel dataset of consumer responses to keyword ads on Google, Professors Ghose and Yang found:

On average, the impact of organic listings on paid advertising is 3.5 times stronger than vice-versa, possibly because of the tendency of consumers to trust organic listings more than paid ads.
The positive association between paid and organic listings increases advertisers’ profits by at least 6.15% when compared to profits in the absence of either of them. The positive association is strongest when advertiser-specific keywords are used and weakest when brand-specific and generic keywords are used.
Click-through rates, conversion rates and total revenues are higher when both paid and organic listings are present simultaneously than when paid search ads are absent.
The combined click-through rates are 5.1% higher when paid and organic listings are present simultaneously than when only the organic listings are present.
The combined conversion rate increases 11.7% when paid and organic listings are present simultaneously than when organic listings alone are present.
Paid search advertising drives up to 54% of total revenue growth.
“These findings have important implications for the incentives of search engines to strategically modify the rankings of their organic search listings in order to boost their revenues from paid search advertisements,” explained Professor Ghose.

The paper, “Analyzing the Relationship between Organic and Sponsored Search Advertising: Positive, Negative or Zero Interdependence?” is forthcoming in Marketing Science and is available at: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1491315.

Professor Ghose is an expert in Web 2.0, user-generated content, online advertising and e-commerce, and Professor Yang’s research focuses on understanding household purchase behavior and market competition.

To speak with Professor Ghose, contact him directly at 212-998-0807, aghose@stern.nyu.edu (e-mail is best); or contact Jenny Owen in NYU Stern’s Office of Public Affairs at 212-998-0561, jenny.owen@stern.nyu.edu.

“The news that Google acquired mobile advertising player AdMob for $750 million confirms the legitimacy of the mobile advertising industry, and overcomes any skepticism of whether small screens can offer big opportunities to reach mobile consumers,” says Dave Gwozdz, CEO of Mojiva Inc., which operates a mobile ad serving platform and mobile ad network.

“The fact that Google has placed a premium on owning a mobile ad network is very notable. The market has definitely matured to the point where it makes sense for online behemoths to try to combine networks, analytics and delivery technologies in the hopes of capturing a share of this growing market.”

Gwozdz, one of the nation’s most qualified mobile ad experts, has tremendous insight into the mobile advertising industry and can speak directly to the Google/AdMob deal. Gwozdz was a founding member of the DoubleClick team, the largest acquisition ever made by Google.

“I think people underestimate how important ads have been to funding the development of innovative content on the Internet. Our goal all along at AdMob has been to make it possible for developers and publishers to bring their products and ideas to mobile with the same business model,” said Omar Hamoui, Founder and CEO of AdMob. “We’re proud of the progress we’ve made towards accomplishing this goal, and joining Google will only accelerate this process, ultimately leading to very real benefits for end users around the world. As publishers and developers generate more revenue from their mobile products, they will invest more, and their mobile offerings will become richer, more creative and more robust.”

The deal will help Google in its efforts to develop more effective tools for creating, serving and analyzing emerging mobile ads formats. As this ecosystem continues to grow, the company expects these new marketing media to offer significant benefits:

Advertisers will be better able to engage mobile users with AdMob’s ad formats
Publishers and developers will be able to monetize their content more effectively, which has benefits for the wider mobile ecosystem
Users will see more relevant ads and ultimately get access to more ad-supported content and applications – improving their mobile experience
“Attracting the world’s top engineering talent and people with entrepreneurial vision to Google has always been crucial to our success. AdMob’s proven track record in innovating at speed will help maintain that culture – which is why we are so excited to be working with them,” added Vic Gundotra, Vice President of Engineering at Google.

Both companies have approved the transaction, which is subject to customary closing conditions.

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top Web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall Web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a study of online engagement at the top worldwide properties based on data from its comScore World Metrix service. The study found that Microsoft Sites captured nearly 15 percent of time spent online worldwide in September, making it the most engaging global property, followed by Google Sites and Yahoo! Sites. Facebook.com, which continues to see significant growth on a worldwide basis, was the fourth most engaging destination with visitors spending 1.4 billion hours on the site in September, up 193 percent from the previous year.

Microsoft Sites Captures Nearly 15 Percent Share of Attention Worldwide

In September 2009, nearly 27 billion hours were spent on the Internet globally by a record online population of 1.2 billion Internet users age 15 and older. Microsoft Sites accounted for 14.5 percent of total minutes spent online in September, making it the most engaging global property, with Microsoft’s Windows Live Messenger representing nearly 70 percent of time spent on the property during the month. Google Sites captured 9.3 percent of total minutes (2.5 billion hours), with YouTube accounting for nearly half of total time spent (1.2 billion hours) at the property. Yahoo! Sites ranked as the third most engaging Web property at 1.7 billion hours, followed by Facebook.com at 1.4 billion hours. Facebook’s share of attention reached 5.1 percent in September, an increase of 2.9 percentage points from the previous year, as its continued growth in popularity precipitated this surge in share.
____________________________________________________________________
Top Global Properties Based on Total Hours
September 2009 vs. September 2008
Total Audience Age 15+ at Home/Work Locations*
Source: comScore World Metrix

Total Hours (MM)
Sep-2008       Sep-2009       % Change
Total Internet: Total Audience       21,746         26,988            24
Microsoft Sites                       2,734          3,920            43
Google Sites                          1,703          2,512            48
Yahoo! Sites                          1,975          1,699           -14
Facebook.com                            474          1,387           193
Tencent Inc.                            589            893            52
AOL LLC                                 584            513           -12
eBay                                    231            239             3
Fox Interactive Media                   361            204           -44
Baidu.com Inc.                          175            163            -7
Lycos Sites                              59            107            81
____________________________________________________________________
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

Global Regions Exhibit Different Preferences at Top Online Brands
A regional analysis of the top global properties in time spent by their visitors revealed different preferences across global markets. Microsoft Sites held the largest share of time spent among the top worldwide properties in Europe (16.8 percent), Latin America (35.9 percent) and the Middle East – Africa (33.1 percent). Yahoo! Sites captured the largest share of time in North America with 11.2 percent share, while also attracting a notable 7.9-percent share of time spent in the Asia Pacific region. Google Sites commanded a strong share of time spent in Latin America (19.4 percent), Middle East – Africa (9.7 percent), Europe (9.6 percent) and North America (9.1 percent). China’s Tencent Inc. captured the largest share of visitors’ time in Asia Pacific with a 10.7-percent share, but had negligible engagement in other worldwide regions.
____________________________________________________________________
Share of Time Spent at Top 5 Global Properties Based on Total Minutes
September 2009
Total Audience Age 15+ at Home/Work Locations*
Source: comScore World Metrix

Share (%) of Total Time Spent Online in Region
Worldwide   North    Europe   Asia      Latin    Middle East
America           Pacific   America   – Africa
Microsoft Sites     14.5%      8.6%     16.8%    6.4%     35.9%       33.1%
Google Sites         9.3%      9.1%      9.6%    6.4%     19.4%        9.7%
Yahoo! Sites         6.3%     11.2%      2.0%    7.9%      2.1%        4.9%
Facebook.com         5.1%      6.0%      6.6%    2.4%      5.0%        8.0%
Tencent Inc.         3.3%      0.0%      0.0%   10.7%      0.0%        0.0%
____________________________________________________________________
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

“The Internet continues to be a dynamic and growing environment around the world with the global online population climbing more than 20 percent in the last year,” said Jack Flanagan, executive vice president of comScore Media Metrix. “With the U.S. economy only now emerging from a recession, many multinational corporations have shifted the focus of their growth strategies towards developing markets and the Internet represents an important aspect of those strategies. Understanding the global Internet landscape is the first step towards executing effective marketing strategies in these growing markets.”

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

SALT LAKE CITY – ZAGG Inc. (OTCBB: ZAGG), a leading producer of electronics accessories for protecting and enhancing the mobile experience, including the popular invisibleSHIELD™ and ZAGGaudio™ brands, announces they have been named a winner of Google TV Ads’ “TV For All Contest.” As one of three winners, ZAGG will receive $25,000 of national TV advertising on Google TV Ads.

ZAGG’s advertisement for the invisibleSHIELD titled “Undercover Secret Spies” was initially chosen by Google TV Ads as a finalist for the contest, and then voted on by viewers. As a winner, ZAGG has been awarded $25,000 of national advertising on cable channels such as CNBC, Hallmark, and Bravo. The advertisement can be seen on YouTube at the following link: http://www.youtube.com/user/ZAGGTV#p/u/18/eaIEek2Jw-8.

“ZAGG is known for innovative promotion and advertising, and the Google TV Ads program is a perfect fit for us,” said Brian Packer, VP of Marketing of ZAGG. “We are thrilled to win this contest, and look forward to the boost the advertising should bring.”

ZAGG was spotlighted with the other contest winners on the Official Google Blog, which is read by nearly 500,000 people daily: http://googleblog.blogspot.com/2009/10/three-contest-winners-making-their-way.html.

“Winning this contest validates the time, talent and effort we put into our projects. Our team did an amazing job with limited resources,” said Robert G. Pedersen II, President and CEO of ZAGG.

To see more videos from ZAGG, please visit the ZAGGtv YouTube channel at http://www.youtube.com/user/ZAGGTV. For information about ZAGG or any of their product lines, please visit www.ZAGG.com.

About ZAGG Inc.:

ZAGG is dedicated to protecting and enhancing the mobile experience. ZAGG designs, manufactures, and distributes protective clear coverings and accessories for consumer electronic and hand-held devices, worldwide under the brand names invisibleSHIELD™ and ZAGGaudio™. ZAGG has also introduced beta testing of AppSpace.com, an online destination for the fast-growing mobile app market, combined with the networking power of social media. The invisibleSHIELD is a protective, high-tech patented film covering, designed for iPods, laptops, cell phones, digital cameras, PDAs, watch faces, GPS systems, gaming devices, and other items. The patent-pending invisibleSHIELD application of clear protective film covering a device is the first scratch protection solution of its kind on the market, and has sold millions of units. Currently, ZAGG offers over 4,000 precision pre-cut designs with a lifetime replacement warranty through online channels, major retailers like Best Buy and RadioShack, resellers, college bookstores, Mac stores and mall kiosks. The company continues to increase its product lines to offer additional electronic accessories and services to its tech-savvy customer base. For more product or investor information please visit the company’s web site at www.ZAGG.com.

DALLAS – DG FastChannel®, Inc. (NASDAQ: DGIT), a leading provider of digital media services to the advertising, entertainment and broadcast industries, announced that it has executed a media services agreement with Google. DG FastChannel will provide media ingestion, quality control and production services to enhance Google’s TV Advertising Platform.

“DG FastChannel is uniquely suited to meet the growing demands of Google TV Ads,” said Scott K. Ginsburg, Chairman and CEO, DG FastChannel. “With over 5,000 advertising and content owner customers, DG FastChannel is a market leader in content ingestion, preparation and delivery. The Company’s 10 operating offices across the U.S. and 24/7 customer service allows us to scale appropriately with Google TV Ads. Partnering with a widely respected industry leader such as Google validates the Company’s ongoing efforts to build a comprehensive content delivery solution and complete workflow toolset for both traditional and new media applications.”

“DG FastChannel’s services will help advertisers continue to get great value from Google TV Ads. We’re excited to work with them so that our clients can easily place the best ads possible,” said Keval Desai, Product management Director of Google TV Ads.

About DG FastChannel:

DG FastChannel provides innovative, technology-based solutions to help advertisers and agencies work faster, smarter and more competitively. DG FastChannel delivers the standard in digital media services to the advertising, broadcast and publishing industries. Through its Unicast and Springbox operating units, DG FastChannel is a leading Internet marketing technology company offering online marketing and advertising solutions through a powerful combination of proprietary visualization technology, and a premium rich media advertising platform for the creation, delivery and reporting of premium rich media.

The Company utilizes satellite and Internet transmission technologies and has deployed a suite of digital media intelligence and asset management tools designed specifically for the advertising industry, including creative and production resources, and digital asset management. The Company has an online media distribution network used by more than 5,000 advertisers and agencies, and over 21,000 online radio, television, cable, network and print publishing destinations. For more information visit www.dgfastchannel.

Singapore City, Singapore – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its latest report on search activity in the Asia-Pacific region based on data from its qSearch service. The study found that 38.6 billion searches were conducted in the region in September 2009, with searchers averaging nearly 88 queries per person during the month. Google Sites ranked as the top search destination in Asia Pacific, commanding more than 44 percent share of searches performed in the region.

Google Sites Captures Largest Share of Search in Asia Pacific

In September 2009, Internet users in Asia Pacific conducted 38.6 billion search queries, an increase of 33 percent from the previous year. Google Sites was the top search destination with nearly 17 billion searches performed on its sites during the month, accounting for 44.1 percent share of all searches in the region. Baidu.com Inc. followed with 8.2 billion searches (21.3 percent share), while Yahoo! Sites grabbed the #3 position with 5.3 billion searches (13.8 percent share).

Searchers in the region averaged nearly 88 searches per person during September. South Korea’s NHN Corporation, which owns search engine Naver.com, saw the most prolific search intensity among the top 10 destinations with an average of 81 searches per searcher. Searchers on Google Sites averaged 59 searches per person, while searchers on Lycos Sites averaged 51 queries.

___________________________________________________________________________
Top 10 Search Properties in Asia Pacific by No. of Searches
September 2009

Total Asia Pacific Internet Audience*, Age 15+ – Home & Work Locations
Source: comScore qSearch

Searches (MM)     Share of Searches     Searches/Searcher

Total Internet                 38,585             100.0%             87.5
Google Sites                   16,997              44.1%             58.5
Baidu.com Inc.                  8,228              21.3%             44.5
Yahoo! Sites                    5,340              13.8%             41.3
NHN Corporation                 1,959               5.1%             80.5
Microsoft Sites                 1,093               2.8%              9.5
Lycos Sites                       997               2.6%             51.0
Alibaba.com Corporation           949               2.5%             15.6
Tencent Inc.                      790               2.0%              8.6
Facebook.com                      259               0.7%              8.0
Sohu.com Inc.                     230               0.6%              8.9
___________________________________________________________________________

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

Local Players and Global Brands Compete for Searcher Loyalty Across Markets

An analysis of top search destinations across the 10 individual markets in the Asia-Pacific region currently reported by comScore revealed various search brand preferences across markets. Google Sites was the search market share leader in six of the markets including Australia, India, Japan, Malaysia, New Zealand and Singapore. Yahoo! Sites captured the majority share of searches in Hong Kong (58.9 percent) and Taiwan (65.4 percent).

Although multinational search brands led many of the markets in the region, the popularity of local brands was evident in both China and South Korea. Baidu.com Inc. led as China’s top search destination with 63 percent share of searches performed, while NHN Corporation captured 49.3 percent of queries in Korea, leading the market as the top destination.

___________________________________________________________________________
Top Search Property in Individual Asia Pacific Markets by Share of Searches
September 2009

Total Internet Audience*, Age 15+ – Home & Work Locations
Source: comScore qSearch

Top Search Property         Share of Searches

Australia                    Google Sites                 83.4%
China                        Baidu.com Inc.               63.0%
Hong Kong                    Yahoo! Sites                 58.9%
India                        Google Sites                 89.1%
Japan                        Google Sites                 47.5%
Malaysia                     Google Sites                 71.1%
New Zealand                  Google Sites                 80.5%
Singapore                    Google Sites                 72.3%
South Korea                  NHN Corporation              49.3%
Taiwan                       Yahoo! Sites                 65.4%
___________________________________________________________________________

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

“The competition between local and global brands to capture search market share around the world continues to be an ongoing battle,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “As multinational brands continue to expand across borders, understanding the online behaviors and preferences of local audiences will be a central component to implementing successful digital marketing strategies that capitalize on this lucrative and growing market.”

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

September 2009 U.S. Core Search Rankings

Google Sites led the U.S. core search market in September with 64.9 percent of the searches conducted, followed by Yahoo! Sites (18.8 percent), and Microsoft Sites (9.4 percent). Ask Network captured 3.9 percent of the search market, followed by AOL LLC with 3.0 percent.

_____________________________________________________________________________
comScore Core Search Report*
September 2009 vs. August 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity     Share of Searches (%)
                       Aug-09   Sep-09   Point Change
                                          Sep-09 vs.
                                            Aug-09
Total Core Search      100.0%   100.0%        N/A
Google Sites            64.6%    64.9%        0.3
Yahoo! Sites            19.3%    18.8%       -0.5
Microsoft Sites          9.3%     9.4%        0.1
Ask Network              3.9%     3.9%        0.0
AOL LLC Network          3.0%     3.0%        0.0
 
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
_____________________________________________________________________________
 
Americans conducted 13.8 billion searches in September, down 1 percent from August (which had one additional day compared to September). Google Sites accounted for 9 billion searches, followed by Yahoo! Sites (2.6 billion), Microsoft Sites (1.3 billion), Ask Network (541 million) and AOL LLC (416 million).
 
_____________________________________________________________________________
comScore Core Search Report*
September 2009 vs. August 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity    Search Queries (MM)
                      Aug-09   Sep-09   Percent Change
                                          Sep-09 vs.
                                            Aug-09
Total Core Search     13,924   13,836        -1%
Google Sites           8,994    8,975         0%
Yahoo! Sites           2,685    2,600        -3%
Microsoft Sites        1,288    1,305         1%
Ask Network              541      541         0%
AOL LLC                  415      416         0%
 
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
_____________________________________________________________________________
 
September 2009 U.S. Expanded Search Rankings
 
In the September analysis of the top properties where search activity is observed, Google Sites led the search market with 12.8 billion search queries, followed by Yahoo! Sites with 2.7 billion queries and Microsoft Sites with nearly 1.4 billion searches. Facebook.com experienced the largest growth of the top ten expanded search properties with a 19-percent increase in query volume to 384 million searches.
 
_____________________________________________________________________________
comScore Expanded Search Query Report
September 2009 vs. August 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
 
Expanded Search Entity           Search Queries (MM)
                                 Aug-09    Sep-09    Percent Change
                                                       Sep-09 vs.
                                                         Aug-09
Total Internet                   21,801    21,334          -2%
Google Sites                     13,006    12,839          -1%
    Google                        9,437     9,373          -1%
    YouTube/All Other             3,569     3,466          -3%
Yahoo! Sites                      2,800     2,692          -4%
    Yahoo!                        2,776     2,668          -4%
    All Other                        24        24           0%
Microsoft Sites                   1,343     1,352           1%
    Bing                          1,151     1,156           0%
    Microsoft/All Other             192       196           2%
Ask Network                         646       718          11%
    ASK.COM                         343       339          -1%
    MyWebSearch.com/ All Other      303       379          25%
AOL LLC                             673       625          -7%
    AOL Search Network              354       366           3%
    MapQuest/All Other              319       259         -19%
craigslist, inc.                    682       624          -9%
eBay                                650       621          -4%
Fox Interactive Media               569       500         -12%
    MySpace Sites                   562       494         -12%
    All Other                         7         6         -14%
Facebook.com                        324       384          19%
Amazon Sites                        216       191         -12%
_____________________________________________________________________________
 
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo

“Google had a strong quarter — we saw 7% year-over-year revenue growth despite the tough economic conditions,” said Eric Schmidt, CEO of Google. “While there is a lot of uncertainty about the pace of economic recovery, we believe the worst of the recession is behind us and now feel confident about investing heavily in our future.”

Q3 Financial Summary

Google reported revenues of $5.94 billion for the quarter ended September 30, 2009, an increase of 7% compared to the third quarter of 2008. Google reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs (TAC). In the third quarter of 2009, TAC totaled $1.56 billion, or 27% of advertising revenues.

Google reports operating income, operating margin, net income, and earnings per share (EPS) on a GAAP and non-GAAP basis. The non-GAAP measures, as well as free cash flow, an alternative non-GAAP measure of liquidity, are described below and are reconciled to the corresponding GAAP measures in the accompanying financial tables.

• GAAP operating income in the third quarter of 2009 was $2.07 billion, or 35% of revenues. This compares to GAAP operating income of $1.65 billion, or 30% of revenues, in the third quarter of 2008. Non-GAAP operating income in the third quarter of 2009 was $2.39 billion, or 40% of revenues. This compares to non-GAAP operating income of $2.02 billion, or 37% of revenues, in the third quarter of 2008.
• GAAP net income in the third quarter of 2009 was $1.64 billion, compared to $1.29 billion in the third quarter of 2008. Non-GAAP net income in the third quarter of 2009 was $1.88 billion, compared to $1.56 billion in the third quarter of 2008.
• GAAP EPS in the third quarter of 2009 was $5.13 on 320 million diluted shares outstanding, compared to $4.06 in the third quarter of 2008 on 318 million diluted shares outstanding. Non-GAAP EPS in the third quarter of 2009 was $5.89, compared to $4.92 in the third quarter of 2008.
• Non-GAAP operating income and non-GAAP operating margin exclude the expenses related to stock-based compensation (SBC) and, in the third quarter of 2008, the settlement agreement with the Authors Guild and the Association of American Publishers (AAP). Non-GAAP net income and non-GAAP EPS exclude the expenses related to SBC and, in the third quarter of 2008, the settlement agreement with the Authors Guild and the AAP, and the related tax benefits. In the third quarter of 2009, the charge related to SBC was $318 million, compared to $280 million in the third quarter of 2008. The tax benefit related to SBC was $73 million in the third quarter of 2009 and $63 million in the third quarter of 2008. In the third quarter of 2008, we recognized $95 million of expense related to the settlement agreement with the Authors Guild and the AAP. The tax benefit related to the settlement agreement was $39 million in the third quarter of 2008. Reconciliations of non-GAAP measures to GAAP operating income, operating margin, net income, and EPS are included at the end of this release.

Q3 Financial Highlights

Revenues – Google reported revenues of $5.94 billion in the third quarter of 2009, representing a 7% increase over third quarter 2008 revenues of $5.54 billion. Google reports its revenues, consistent with GAAP, on a gross basis without deducting TAC.

Google Sites Revenues – Google-owned sites generated revenues of $3.96 billion, or 67% of total revenues, in the third quarter of 2009. This represents an 8% increase over third quarter 2008 revenues of $3.67 billion.

Google Network Revenues – Google’s partner sites generated revenues, through AdSense programs, of $1.80 billion, or 30% of total revenues, in the third quarter of 2009. This represents a 7% increase from third quarter 2008 network revenues of $1.68 billion.

International Revenues – Revenues from outside of the United States totaled $3.14 billion, representing 53% of total revenues in the third quarter of 2009, compared to 53% in the second quarter of 2009 and 51% in the third quarter of 2008. Excluding gains related to our foreign exchange risk management program, had foreign exchange rates remained constant from the second quarter of 2009 through the third quarter of 2009, our revenues in the third quarter of 2009 would have been $166 million lower. Excluding gains related to our foreign exchange risk management program, had foreign exchange rates remained constant from the third quarter of 2008 through the third quarter of 2009, our revenues in the third quarter of 2009 would have been $297 million higher.

Revenues from the United Kingdom totaled $765 million, representing 13% of revenues in the third quarter of 2009, compared to 14% in the third quarter of 2008.

In the third quarter of 2009, we recognized a benefit of $39 million to revenues through our foreign exchange risk management program.

Paid Clicks – Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 14% over the third quarter of 2008 and increased approximately 4% over the second quarter of 2009.

Cost-Per-Click – Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our AdSense partners, decreased approximately 6% over the third quarter of 2008 and increased approximately 5% over the second quarter of 2009.

TAC – Traffic Acquisition Costs, the portion of revenues shared with Google’s partners, increased to $1.56 billion in the third quarter of 2009, compared to TAC of $1.50 billion in the third quarter of 2008. TAC as a percentage of advertising revenues was 27% in the third quarter of 2009, compared to 28% in the third quarter of 2008.

The majority of TAC is related to amounts ultimately paid to our AdSense partners, which totaled $1.33 billion in the third quarter of 2009. TAC also includes amounts ultimately paid to certain distribution partners and others who direct traffic to our website, which totaled $229 million in the third quarter of 2009.

Other Cost of Revenues – Other cost of revenues, which is comprised primarily of data center operational expenses, amortization of intangible assets, content acquisition costs as well as credit card processing charges, decreased to $667 million, or 11% of revenues, in the third quarter of 2009, compared to $678 million, or 12% of revenues, in the third quarter of 2008.

Operating Expenses – Operating expenses, other than cost of revenues, were $1.64 billion in the third quarter of 2009, or 28% of revenues, compared to $1.72 billion in the third quarter of 2008, or 31% of revenues.

Stock-Based Compensation (SBC) – In the third quarter of 2009, the total charge related to SBC was $318 million, compared to $280 million in the third quarter of 2008.

We currently estimate SBC charges for grants to employees prior to October 1, 2009 to be approximately $1.2 billion for 2009. This estimate does not include expenses to be recognized related to employee stock awards that are granted after September 30, 2009 or non-employee stock awards that have been or may be granted.

Operating Income – GAAP operating income in the third quarter of 2009 was $2.07 billion, or 35% of revenues. This compares to GAAP operating income of $1.65 billion, or 30% of revenues, in the third quarter of 2008. Non-GAAP operating income in the third quarter of 2009 was $2.39 billion, or 40% of revenues. This compares to non-GAAP operating income of $2.02 billion, or 37% of revenues, in the third quarter of 2008.

Interest and Other Income (Expense), Net – Interest and other income (expense), net decreased to an expense of $7 million in the third quarter of 2009, compared to an income of $21 million in the third quarter of 2008.

Income Taxes – Our effective tax rate was 21% for the third quarter of 2009.

Net Income – GAAP net income in the third quarter of 2009 was $1.64 billion, compared to $1.29 billion in the third quarter of 2008. Non-GAAP net income was $1.88 billion in the third quarter of 2009, compared to $1.56 billion in the third quarter of 2008. GAAP EPS in the third quarter of 2009 was $5.13 on 320 million diluted shares outstanding, compared to $4.06 in the third quarter of 2008 on 318 million diluted shares outstanding. Non-GAAP EPS in the third quarter of 2009 was $5.89, compared to $4.92 in the third quarter of 2008.

Cash Flow and Capital Expenditures – Net cash provided by operating activities in the third quarter of 2009 totaled $2.73 billion, compared to $2.18 billion in the third quarter of 2008. In the third quarter of 2009, capital expenditures were $186 million, the majority of which was related to IT infrastructure investments, including data centers, servers, and networking equipment. Free cash flow, an alternative non-GAAP measure of liquidity, is defined as net cash provided by operating activities less capital expenditures. In the third quarter of 2009, free cash flow was $2.54 billion.

We expect to continue to make significant capital expenditures.

A reconciliation of free cash flow to net cash provided by operating activities, the GAAP measure of liquidity, is included at the end of this release.

Cash – As of September 30, 2009, cash, cash equivalents, and short-term marketable securities were $22.0 billion.

On a worldwide basis, Google employed 19,665 full-time employees as of September 30, 2009, down from 19,786 full-time employees as of June 30, 2009.

Google announced that it is opening the new DoubleClick Ad Exchange, a real-time marketplace for display advertising space.

By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange enables display ad space to be allocated much more efficiently and easily across the web.

“Better technology can help make display advertising work better for all involved,” said Neal Mohan, Vice President of Product Management at Google. “We’re focused on growing the display advertising pie for everyone. The DoubleClick Ad Exchange is a major part of that goal.”

The new DoubleClick Ad Exchange has been rebuilt using Google’s technology and infrastructure. It contains a wide variety of key features that will help improve returns for advertisers and enable publishers to get the most value out of their online content.

On the “sell side”, participation in the new Ad Exchange is designed for major online publishers. It already includes a wide variety of large premium publishers including newspapers, large portals, entertainment and branded sites. In addition, ad space on Google’s third party AdSense publisher sites, representing over 76% of U.S. online audiences and 73% of global online audiences1, is being made available through the new Ad Exchange. This will increase the volume of quality display advertisers available to Google’s AdSense publishers.

On the “buy side”, the new Ad Exchange is designed for ad networks and agency networks – companies that connect web sites with advertisers. It already includes over 40 ad networks across North America and Europe, including most of the 25 largest ad networks in the US2, with more now to be added. Additionally, AdWords advertisers will be able to run ads on sites in the Ad Exchange, using their existing AdWords interface.

Features of the new Ad Exchange include a completely new interface; a “real-time bidding” feature to allow ad networks to use their own technology to bid on an impression-by-impression basis; a “dynamic allocation” system, which automatically generates online publishers the highest return for every impression by allocating ads to the highest-paying sales channel, based on real time data; more granular publisher and advertiser controls; payments and clearing managed by Google; and a new API to allow ad networks to extend the functionality of the Ad Exchange.

Key benefits for sellers include:

* Real-time dynamic allocation to maximize yield. Publishers can automatically generate the highest return for every impression, using real-time data and bids to allocate ad space to the sales channel that pays the most at that second.
* Access to many more advertisers. The Ad Exchange offers publishers access to new buyers, including AdWords advertisers, bringing higher quality ads and more competition for ad space on their sites.
* Hassle-free payments managed by Google. We manage the billing and payments from networks so publishers get one monthly payment and minimize having to manage multiple relationships.
* Greater controls. Publishers can decide what advertisers, networks, ad formats, and bid types to allow.
* New easy to use interface with enhanced reporting. We use the simplicity of Google’s user design principles to help publishers easily find out how their sites are performing, to help them make the right decisions about their ad space.

Key benefits for buyers include:

* Access to more publishers and more ad space. Hundreds of thousands of AdSense publisher sites are now available on the Ad Exchange to Google-certified ad networks. And as more publishers join the Ad Exchange to take advantage of its yield management capabilities, more high quality inventory is being added all the time.
* Real-time bidder. The Ad Exchange has a new real-time bidder feature that allows buyers to use their own data, optimization and ad serving technologies to bid on their desired inventory on an impression-by-impression basis, choosing only the sites, audiences, or particular type of ad space they want to reach.
* New easy to use interface with enhanced buyer reporting capabilities. Redesigned reports are simple to use and understand, so buyers can easily see how their campaigns are performing to help them make the right decisions.
* More control and precision. Buyers control where their ads appear and don’t appear. They can use frequency capping, pacing and other features to precisely control ad delivery.
* Centralized clearing system. Google makes all payments to publishers, reducing complexity with a single billing and payment point. Buyers benefit from managing one business relationship instead of many.
* A new API – Ad networks and agency networks will have access to an API which enables them to integrate their own functionality and systems when working with the Ad Exchange.

Hulu Reaches All-Time High with 457 Million Video Views

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released July 2009 data from the comScore Video Metrix service, showing that 158 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in July with a total of 21.4 billion videos viewed during the month.

Top 10 Video Content Properties by Videos Viewed

In July, Google Sites continued to rank as the top U.S. video property with a record 8.9 billion videos viewed, making up 42 percent of all videos viewed online. YouTube.com accounted for more than 99 percent of all videos viewed at the property. Viacom Digital ranked second with 812 million (3.8 percent) followed by Microsoft Sites with 631 million videos viewed (3.0 percent).
_____________________________________________________________________________

Top U.S. Online Video Content Properties* by Videos Viewed July 2009

Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix

Property                   Videos       Share (%) of   Videos

Total Internet         21,371,342              100.0

Google Sites            8,953,948               41.9
Viacom Digital            812,343                3.8
Microsoft Sites           630,631                3.0
Fox Interactive Media     558,500                2.6
Hulu                      457,010                2.1
Turner Network            390,848                1.8
Yahoo! Sites              374,746                1.8
Disney Online             169,756                0.8
CBS Interactive           150,165                0.7
ABC Television            137,800                0.6
_____________________________________________________________________________

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Top 10 Video Content Properties by Viewers

More than 158 million viewers watched an average of 135 videos during the month of July. Google Sites surpassed its all time high with 121 million unique viewers during the month (74.1 videos per viewer), followed by Microsoft Sites with 65 million viewers (9.8 videos per viewer) and Fox Interactive Media with 52 million viewers (10.8 videos per viewer).
_____________________________________________________________________________

Top U.S. Online Video Content Properties* by Unique Viewers July 2009

Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix

Property                Unique Viewers (000)    Average Videos per Viewer

Total Internet                       158,384                        134.9

Google Sites                         120,852                         74.1
Microsoft Sites                       64,540                          9.8
Fox Interactive Media                 51,830                         10.8
Yahoo! Sites                          47,363                          7.9
Viacom Digital                        42,415                         19.2
Hulu                                  38,132                         12.0
Turner Network                        35,676                         11.0
CBS Interactive                       30,736                          4.9
AOL LLC                               24,161                          5.2
FACEBOOK.COM                          20,517                          4.0
_____________________________________________________________________________

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Top Video Ad Networks by Potential Reach

In July, ScanScout Network ranked as the #1 video ad network with a potential reach of 80.1 million viewers, or 50.6 percent of the total viewing audience. Tremor Media ranked second with a potential reach of 71.1 million viewers (44.9 percent penetration) followed by YuMe Video Network with 68.1 million viewers (43.0 percent).

_____________________________________________________________________________

Top U.S. Online Video Ad Networks by Unique Viewers July 2009

Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix

Property                           Unique Viewers (000)    Viewer Penetration

Total Internet : Total Audience                 158,384                 100.0
ScanScout Network – Potential Reach              80,134                  50.6
Tremor Media – Potential Reach                   71,170                  44.9
YuMe Video Network – Potential Reach             68,163                  43.0
Broadband Enterprises Video Network -            62,680                  39.6
Potential Reach
BrightRoll Video Network – Potential Reach       62,357                  39.4
Advertising.com Video Network – Potential Reach  53,802                  34.0
SpotXchange Video Ad Network – Potential Reach   47,428                  29.9
Break Media Video Ad Network – Potential Reach   36,262                  22.9
Nabbr – Potential Reach                          19,918                  12.6

_____________________________________________________________________________

Other notable findings from July 2009 include:

The top video ad networks in terms of their actual delivered reach were: Tremor Video Network (20.1 percent viewer penetration), Brightroll Video Network (17.4 percent), and BroadbandEnterprises.com (14.4 percent).
81.0 percent of the total U.S. Internet audience viewed online video.
The average online video viewer watched 500 minutes of video, or 8.3 hours.
120.3 million viewers watched 8.9 billion videos on YouTube.com (74.1 videos per viewer).
48.2 million viewers watched 518.6 million videos on MySpace.com (10.8 videos per viewer).
The average Hulu viewer watched 12.0 videos, totaling 1 hour and 13 minutes of videos per viewer.
The duration of the average online video was 3.7 minutes.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

PALO ALTO, Calif. – PubMatic (www.pubmatic.com), the pioneer of ad revenue optimization technology for premium online publishers, announced that it has added two senior members to its management team: Andrew Rutledge, formerly of Google/DoubleClick and Josh Wetzel, formerly of eBay/Shopping.com. Both vice presidents will play a key role in driving PubMatic’s sales and dedicated team service among the premier publisher community, while expanding the company’s international presence.

Andrew Rutledge joins the PubMatic team as Vice President of Publisher Sales and head of its expanding New York office. Andrew is a nine year interactive media veteran in the U.S. and Europe, coming from Google where he was Director of DoubleClick’s agency and advertisers sales, responsible for 300+ agency and marketer clients and $75 million in technology revenue. Over Andrew’s tenure at DoubleClick, he held several management roles including, Vice President, National Marketer Sales and Regional Director of UK and Northern Europe overseeing all agency and publisher relationships. As PubMatic’s Vice President of Publisher Sales, Andrew will oversee all global sales initiatives with large-scale, premium publishers.

Josh Wetzel has been appointed to Vice President of Publisher Services. Josh has over twelve years of experience building distributed content and commerce businesses in the online arena. In his previous role at eBay, Josh was responsible for building the distributed commerce business for Shopping.com into its primary revenue stream with strategic partners including Amazon, AOL, CNET, IAC, and MSN. At PubMatic, Josh will be responsible for scaling the services team that supports the needs of the world’s largest online publishers.

“Andrew is one of the most respected veterans in online display advertising and he will be a great asset to PubMatic and the premier publishers we work with,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “Josh will continue to make working with PubMatic a great experience for publishers that need to increase revenue, protect their brands, and simplify ad network management in this volatile economic environment. These two key executives truly take PubMatic to the next level.”

About PubMatic

PubMatic is a global Ad Revenue Optimization company that provides premier online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time Ad Price Prediction technology ensures that premium publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.

July 2009 U.S. Core Search Rankings

Google Sites led the U.S. core search market in June with 64.7 percent of the searches conducted, followed by Yahoo! Sites (19.3 percent), and Microsoft Sites (8.9 percent). Ask Network captured 3.9 percent of the search market, followed by AOL LLC with 3.1 percent.

_____________________________________________________________________

comScore Core Search Report*

July 2009 vs. June 2009

Total U.S. – Home/Work/University Locations

Source: comScore qSearch

Core Search Entity Search Queries (MM)

Jun-09 Jul-09 Point Change

Jul-09 vs. Jun-09

Total Core Search 100.0% 100.0% N/A

Google Sites 65.0% 64.7% -0.3

Yahoo! Sites 19.6% 19.3% -0.3

Microsoft Sites 8.4% 8.9% 0.5

Ask Network 3.9% 3.9% 0.0

AOL LLC Network 3.1% 3.1% 0.0

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

_____________________________________________________________________

Americans conducted 13.6 billion searches in July, down slightly for the third consecutive month as the summer months tend to see lighter overall search volume with people spending more time outdoors and on vacation. Google Sites accounted for 8.9 billion searches, followed by Yahoo! Sites (2.6 billion), Microsoft Sites (1.2 billion), Ask Network (536 million) and AOL LLC (424 million).

_____________________________________________________________________

comScore Core Search Report*

July 2009 vs. June 2009

Total U.S. – Home/Work/University Locations

Source: comScore qSearch

Core Search Entity Search Queries (MM)

Jun-09 Jul-09 Percent Change

Jul-09 vs. Jun-09

Total Core Search 14,060 13,575 -3%

Google Sites 9,135 8,783 -4%

Yahoo! Sites 2,755 2,625 -5%

Microsoft Sites 1,179 1,208 2%

Ask Network 552 536 -3%

AOL LLC 439 424 -3%

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

_____________________________________________________________________

July 2009 U.S. Expanded Search Rankings

In the July 2009 analysis of the top properties where search activity is observed, Google Sites led the search market with 12.9 billion searches, followed by Yahoo! Sites with 2.8 billion. Microsoft Sites ranked third with 1.3 billion searches, up 3 percent from May, followed by eBay with 709 million. Facebook.com experienced the highest growth of the top ten expanded search properties with a 35-percent increase.

comScore Expanded Search Query Report

July 2009 vs. June 2009

Total U.S. – Home/Work/University Locations

Source: comScore qSearch

Expanded Search Entity Search Queries (MM)

Jun-09 Jul-09 Percent Change

Jul-09 vs. Jun-09

Total Expanded Search 21,818 21,899 0%

Google Sites 13,147 12,851 -2%

Google 9,555 9,217 -4%

YouTube/All Other 3,592 3,634 1%

Yahoo! Sites 2,900 2,762 -5%

Yahoo! 2,877 2,738 -5%

All Other 23 24 4%

Microsoft Sites 1,230 1,262 3%

Bing 1,021 1,076 5%

Microsoft/All Other 209 186 -11%

eBay 677 709 5%

AOL LLC 736 697 -5%

AOL Search Network 371 362 -2%

MapQuest/All Other 365 335 -8%

craigslist, inc. 621 673 8%

Ask Network 637 613 -4%

Ask.com 362 338 -7%

MyWebSearch.com/ All Other 275 275 0%

Fox Interactive Media 672 603 -10%

MySpace Sites 663 596 -10%

All Other 9 7 -22%

Facebook.com 200 270 35%

Amazon Sites 198 197 -1%

_____________________________________________________________________

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released an analysis of the U.S. search market landscape, following the search partnership announced recently between Yahoo! and Microsoft. The analysis reveals that while the two companies’ combined search share still lags Google by a wide margin, their combined search audience offers opportunity to become more competitive in the search marketplace.

In June 2009, Google Sites had a 65.0 percent share of searches in the U.S. core search market, compared to 28.0 percent for Yahoo Sites (19.6 percent) and Microsoft Sites (8.4 percent) combined. Despite lagging considerably in terms of overall search share, the combined searcher penetration of Yahoo! and Microsoft was 73.3 percent, not far behind Google at 84.0 percent. The source of the discrepancy between search share and searcher penetration is that searchers on Google conducted significantly more searches on average in a month (54.5) than did searchers on Yahoo and Microsoft (26.9).

___________________________________________

U.S. Search Market Overview for Top 3 Core Search Engines

June 2009

Total U.S. – Home/Work/University Locations

Source: comScore qSearch

Searcher Share of Searches per

Penetration Searches Searcher

Total Core Search 100.0% 100.0% 70.5

Google Sites 84.0% 65.0% 54.5

Microsoft Sites + 73.3% 28.0% 26.9

Yahoo! Sites (Combined
Yahoo! Sites 56.5% 19.6% 24.5

Microsoft Sites 41.4% 8.4% 14.3

____________________________________________

“The recently announced search partnership between Microsoft and Yahoo! certainly makes the combined entity a more formidable competitor to Google in the U.S. search marketplace,” said Eli Goodman, comScore Search Evangelist. “While they are still looking up at Google in terms of market share, they have a real opportunity to make headway given that nearly three-quarters of all searchers conduct at least one search on these engines every month. The challenge will be to create a search experience compelling enough to convert lighter searchers into regular searchers which is generally easier than converting new users. Though clearly easier said than done, if they were to equalize the number of searches per searcher with Google they would command more than 40 percent market share.”

“Separately, Yahoo and Bing, with 20 percent and 8 percent of the market share respectively, are unable to efficiently meet the inventory needs of advertisers which are attainable through Google,” commented Craig Macdonald, CMO and SVP of Products for Covario. “The combination of the two platforms, however, gives advertisers the ability to reach about 30 percent of the search market in a more efficient manner – which may drive an increase market share post-integration. A market share of 30 percent also represents a critical threshold that many marketers feel is necessary for them to justify the investment of national marketing dollars in a particular program.”

Google Searchers Have Higher Loyalty than Microsoft and Yahoo! Searchers

comScore also conducted an analysis of search loyalty among users of the top three engines in order to determine what challenges exist for the Yahoo!-Microsoft partnership. The analysis examined the use of the various alternative search engines by users of the Google, Yahoo! and Microsoft engines, revealing that those who searched on Google had the highest loyalty rate, with 68.9 percent of all their searches occurring on Google Sites. Users of the engines at the combined Yahoo! and Microsoft Sites conducted 32.6 percent of their searches on the combined Yahoo! and Microsoft Sites, but a much higher 60.7 percent of their searches on Google Sites.

___________________________________________________________

Cross-Searching Analysis for Top 3 Search Engines

June 2009

Total U.S. – Home/Work/University Locations

Source: comScore qSearch

Searchers at:

Google Sites Microsoft Sites + Yahoo!

% of Searches Conducted at: Sites (Combined)

Total Core Search 100.0% 100.0%

Google Sites 68.9% 60.7%

Microsoft Sites + Yahoo! 24.8% 32.6%
Sites (Combined)
________________________________________________________________________________

“The challenge facing a Microsoft/Yahoo! combined search offering is that choice of search engines is often a subconscious decision on the part of the user,” said Gord Hotchkiss, President & CEO, Enquiro Search Solutions. “For Microsoft/Yahoo! to disrupt the Google habit, they have to offer a compelling enough reason to do the cognitive heavy lifting required to break a subconscious habit. A significantly differentiated and superior search experience would be such a reason. The other option is to continue to interrupt consistently ‘upstream’, by integrating search tightly into their properties or applications so that people don’t have to go to the effort – minimal though it is – to go to Google to launch their search.”

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

After this weekend’s maintenance downtime, Google’s AdSense contextual advertising platform completed the roll-out of a new feature to publishers – the ad category filtering. It’s been a long time wait for AdSense publishers, who were in much need to have a better control over the ads that populate their sites.

Firstly, Google introduced the Ad Review Center a while back, allowing publishers to have a say with regard to the site-targeted ads their sites attracted. Ads are placed on hold for 24 hours for the publisher to block them or allow them to run; if no action is taken in 24 hours, ads will start serving.

Now, Google introduced the ad category filtering capability, where publishers can block up to 5 ad categories in their AdSense account. If you haven’t checked your account yet, below is a screenshot of how the new feature works.

All good and fine, more power to the publishers who were the very overlooked folks of an online advertising world that primarily caters for the needs of advertisers.

However, a closer look at how the ad category filtering functionality was implemented uncovers major, if not fatal, flaws:

- account wide ad filtering, making it impossible to filter out certain categories for one site you’re monetizing with AdSense, and a different set of categories for another site. With the current options, you can only eliminate categories across all sites you may have in your portfolio. For example, under no circumstance would I want weight loss ads on this very site, but I surely want them on my health & beauty blog. With AdSense, you cannot do this – it’s all or nothing, across your whole account. Ironically enough, AdSense policies prohibit publishers from owning more than one AdSense accounts, on the grounds that you can monetize through one account as many sites as you want – this policy is constantly contradicted by the how AdSense features are enabled at account level, and not at site level (URL filtering works the same way).

- inciting to mistargeting, since data offered with regard to category filtering discloses % of earnings and % of ad impressions. Guess what that ratio translates to? eCPMs! For example, if I wished to indulge in a little eCPM and revenue manipulation, I would read the table above as “Jesus pays”. See how ads in the “Religion” category appear to have generated 16.5% of recent earnings, while eating up only 5.6% of recent ad impressions? This means their eCPM is higher than ads in all other categories – how many publishers will now try to calculate revenue / ad impressions ratios and attempt to mistarget their AdSense ads to whatever category appears to pay best?

- failure to target ads, as this new feature candidly shows how completely inappropriate, mistargeted ads served on your unsuspecting site(s). I was really thrown off to find out that 1% of my recent ad impressions were assigned by Google AdSense to sexually suggestive or sexual health ads. I assure you, none of the sites in my portfolio warrant the presence of such ads – they’re supposedly contextually relevant ads and not one of my sites has pages with content that could have legitimately trigger these sex ads. Why were they served, then, and how come Google choose to let me know? Furthermore, one more issue is flagged here: supposedly sex(y) ads are only allowed to run on search, and not on content. These ads, while approved in the AdWords campaigns of the advertisers, should have not been allowed to run on the AdSense content network where only family safe ads are supposed to run.

That’s it, in a nutshell, Google AdSense’s new ad category filtering. Enjoy trying to figure out if and what should you filter from your account!

Google Sites led the U.S. core search market in June with 65.0 percent of the searches conducted, followed by Yahoo! Sites (19.6 percent), and Microsoft Sites (8.4 percent). Ask Network captured 3.9 percent of the search market, followed by AOL LLC with 3.1 percent.

_________________________________________________________________________________

comScore Core Search Report

June 2009 vs. May 2009

Total – U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity                          Share of Searches (%)

May-09        Jun-09         Point Change
Jun-09 vs. May-09

Total Core Search                  100.0%       100.0%                 N/A
Google Sites                        65.0%        65.0%                 0.0
Yahoo! Sites                        20.1%        19.6%                -0.5
Microsoft Sites                      8.0%         8.4%                 0.4
Ask Network                          3.9%         3.9%                 0.0
AOL LLC                              3.1%         3.1%                 0.0

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Americans conducted 14 billion searches in June, down slightly from May. Google Sites accounted for 9.1 billion searches, followed by Yahoo! Sites (2.8 billion), Microsoft Sites (1.2 billion), Ask Network (552 million) and AOL LLC (439 million).

comScore Core Search Report*

June 2009 vs. May 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch

Core Search Entity                           Search Queries (MM)

May-09        Jun-09        Percent Change
Jun-09 vs. May-09

Total Core Search                14,327        14,060               -2%
Google Sites                      9,307         9,135               -2%
Yahoo! Sites                      2,877         2,755               -4%
Microsoft Sites                   1,149         1,179                3%
Ask Network                         555           552                0%
AOL LLC                             438           439                0%

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

_________________________________________________________________________________

June 2009 U.S. Expanded Search Rankings

In the June 2009 analysis of the top properties where search activity is observed, Google Sites led the search market with 13.1 billion searches, followed by Yahoo! Sites with 2.9 billion. Microsoft Sites ranked third with 1.2 billion searches, up 3 percent from May, followed by AOL LLC with 736 million. Facebook.com experienced the highest growth of the top ten expanded search properties with a 9-percent increase.

Follow the link to see Table 3

http://comscore.com/Press_Events/Press_Releases/2009/7/comScore_Releases_June_2009_U.S._Search_Engine_Rankings

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

“The three largest search engines represent more than 95 percent of all U.S. searches, which in the month of May 2009 equaled more than 13 billion searches. Completing those companies’ click measurement audits represents a significant milestone in the war on click fraud,” said Joe Laszlo, research director of the IAB. “However, these guidelines also serve a broader audience of advertising buyers and sellers, and the participation of the leading business search engine in these audits points the way for other publishers selling cost-per-click ads to be audited against the guidelines as well.”

“We applaud these member companies for swiftly adopting the IAB’s Click Measurement Guidelines,” said Randall Rothenberg, President and CEO of the IAB. “We are confident that this initial group will be followed by many other organizations in our membership who recognize these guidelines as one of the most important ways to assure marketers that the clicks they pay for are real.”

To view the complete Click Measurement Guidelines, please go to: www.iab.net/clickmeasurementguidelines

About the IAB’s Click Measurement Working Group:

The Click Measurement Working Group includes representatives from 38 IAB member companies, including sellers, measurers and auditors of online media. Initiated in late 2005, the working group, together with the Media Rating Council, has spent the last three years developing these important guidelines and achieving consensus around them.

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

“Google had a very good quarter, especially given the continued macro-economic downturn. While most of the world’s largest economies shrank, Google’s year-over-year revenues were up 3%. These results highlight the enduring strength of our business model and our responsible efforts to manage expenses in a way that puts us in a good position for the economic upturn, when it occurs,” said Eric Schmidt, CEO of Google. “We remain focused on investing in technical innovation to drive growth in our core and new businesses.”

Q2 Financial Summary

Google reported revenues of $5.52 billion for the quarter ended June 30, 2009, an increase of 3% compared to the second quarter of 2008. Google reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs (TAC). In the second quarter of 2009, TAC totaled $1.45 billion, or 27% of advertising revenues.

Google reports operating income, operating margin, net income, and earnings per share (EPS) on a GAAP and non-GAAP basis. The non-GAAP measures, as well as free cash flow, an alternative non-GAAP measure of liquidity, are described below and are reconciled to the corresponding GAAP measures in the accompanying financial tables.
GAAP operating income for the second quarter of 2009 was $1.87 billion, or 34% of revenues. This compares to GAAP operating income of $1.58 billion, or 29% of revenues, in the second quarter of 2008. Non-GAAP operating income in the second quarter of 2009 was $2.17 billion, or 39% of revenues. This compares to non-GAAP operating income of $1.85 billion, or 34% of revenues, in the second quarter of 2008.
GAAP net income for the second quarter of 2009 was $1.48 billion as compared to $1.25 billion in the second quarter of 2008. Non-GAAP net income in the second quarter of 2009 was $1.71 billion, compared to $1.47 billion in the second quarter of 2008.
GAAP EPS for the second quarter of 2009 was $4.66 on 319 million diluted shares outstanding, compared to $3.92 for the second quarter of 2008 on 318 million diluted shares outstanding. Non-GAAP EPS in the second quarter of 2009 was $5.36, compared to $4.63 in the second quarter of 2008.
Non-GAAP operating income and non-GAAP operating margin exclude the expenses related to stock-based compensation (SBC). Non-GAAP net income and non-GAAP EPS exclude the expenses related to SBC and the related tax benefits. In the second quarter of 2009, the charge related to SBC was $293 million as compared to $273 million in the second quarter of 2008. The tax benefit related to SBC was $69 million in the second quarter of 2009 and $48 million in the second quarter of 2008. Reconciliations of non-GAAP measures to GAAP operating income, operating margin, net income, and EPS are included at the end of this release.

Q2 Financial Highlights

Revenues – Google reported revenues of $5.52 billion in the second quarter of 2009, representing a 3% increase over second quarter 2008 revenues of $5.37 billion. Google reports its revenues, consistent with GAAP, on a gross basis without deducting TAC.

Google Sites Revenues – Google-owned sites generated revenues of $3.65 billion, or 66% of total revenues, in the second quarter of 2009. This represents a 3% increase over second quarter 2008 revenues of $3.53 billion.

Google Network Revenues – Google’s partner sites generated revenues, through AdSense programs, of $1.68 billion, or 31% of total revenues, in the second quarter of 2009. This represents a 2% increase from second quarter 2008 network revenues of $1.66 billion.

International Revenues - Revenues from outside of the United States totaled $2.91 billion, representing 53% of total revenues in the second quarter of 2009, compared to 52% in the first quarter of 2009 and second quarter of 2008. Excluding gains related to our foreign exchange risk management program, had foreign exchange rates remained constant from the first quarter of 2009 through the second quarter of 2009, our revenues in the second quarter of 2009 would have been $44 million lower. Excluding gains related to our foreign exchange risk management program, had foreign exchange rates remained constant from the second quarter of 2008 through the second quarter of 2009, our revenues in the second quarter of 2009 would have been $497 million higher.

Revenues from the United Kingdom totaled $715 million, representing 13% of revenues in the second quarter of 2009, compared to 14% in the second quarter of 2008.

In the second quarter of 2009, we recognized a benefit of $124 million to revenues through our foreign exchange risk management program.

Paid Clicks – Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 15% over the second quarter of 2008 and decreased approximately 2% over the first quarter of 2009.

Cost-Per-Click – Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our AdSense partners, decreased approximately 13% over the second quarter of 2008 and increased approximately 5% over the first quarter of 2009.

TAC – Traffic Acquisition Costs, the portion of revenues shared with Google’s partners, decreased to $1.45 billion in the second quarter of 2009, compared to TAC of $1.47 billion in the second quarter of 2008. TAC as a percentage of advertising revenues was 27% in the second quarter of 2009, compared to 28% in the second quarter of 2008.

The majority of TAC is related to amounts ultimately paid to our AdSense partners, which totaled $1.24 billion in the second quarter of 2009. TAC also includes amounts ultimately paid to certain distribution partners and others who direct traffic to our website, which totaled $218 million in the second quarter of 2009.

Other Cost of Revenues – Other cost of revenues, which is comprised primarily of data center operational expenses, amortization of intangible assets, content acquisition costs as well as credit card processing charges, decreased to $655 million, or 12% of revenues, in the second quarter of 2009, compared to $674 million, or 13% of revenues, in the second quarter of 2008.

Operating Expenses – Operating expenses, other than cost of revenues, were $1.54 billion in the second quarter of 2009, or 28% of revenues, compared to $1.64 billion in the second quarter of 2008, or 31% of revenues.

Stock-Based Compensation (SBC) – In the second quarter of 2009, the total charge related to SBC was $293 million as compared to $273 million in the second quarter of 2008.

We currently estimate SBC charges for grants to employees prior to July 1, 2009 to be approximately $1.1 billion for 2009. This estimate does not include expenses to be recognized related to employee stock awards that are granted after June 30, 2009 or non-employee stock awards that have been or may be granted.

Operating Income – GAAP operating income in the second quarter of 2009 was $1.87 billion, or 34% of revenues. This compares to GAAP operating income of $1.58 billion, or 29% of revenues, in the second quarter of 2008. Non-GAAP operating income in the second quarter of 2009 was $2.17 billion, or 39% of revenues. This compares to non-GAAP operating income of $1.85 billion, or 34% of revenues, in the second quarter of 2008.

Interest and Other Income (Expense), Net – Interest and other income (expense), net decreased to an expense of $18 million in the second quarter of 2009, compared to an income of $58 million in the second quarter of 2008.

Income Taxes – Our effective tax rate was 20% for the second quarter of 2009.

Net Income – GAAP net income for the second quarter of 2009 was $1.48 billion as compared to $1.25 billion in the second quarter of 2008. Non-GAAP net income was $1.71 billion in the second quarter of 2009, compared to $1.47 billion in the second quarter of 2008. GAAP EPS for the second quarter of 2009 was $4.66 on 319 million diluted shares outstanding, compared to $3.92 for the second quarter of 2008, on 318 million diluted shares outstanding. Non-GAAP EPS for the second quarter of 2009 was $5.36, compared to $4.63 in the second quarter of 2008.

Cash Flow and Capital Expenditures – Net cash provided by operating activities for the second quarter of 2009 totaled $1.61 billion as compared to $1.77 billion for the second quarter of 2008. In the second quarter of 2009, capital expenditures were $139 million, the majority of which was related to IT infrastructure investments, including data centers, servers, and networking equipment. Free cash flow, an alternative non-GAAP measure of liquidity, is defined as net cash provided by operating activities less capital expenditures. In the second quarter of 2009, free cash flow was $1.47 billion.

We expect to continue to make significant capital expenditures.

A reconciliation of free cash flow to net cash provided by operating activities, the GAAP measure of liquidity, is included at the end of this release.

Cash – As of June 30, 2009, cash, cash equivalents, and short-term marketable securities were $19.3 billion.

On a worldwide basis, Google employed 19,786 full-time employees as of June 30, 2009, down from 20,164 full-time employees as of March 31, 2009.

ATLANTA – The launch of Microsoft’s new search engine, Bing, showed little impact on the company’s share of the U.S. paid search advertising market in Q2 09. While Microsoft’s share of spend remained flat, Yahoo! lost share to Google, which continues to dominate the search landscape, taking in 77% of paid search spend in Q2. These findings come from a report released by SearchIgnite, a leading provider of search optimization technology managing more than $350 million in paid search annually.

“Microsoft appears to be focusing its efforts on driving consumer interest and capturing increased search query share,” said Roger Barnette, President of SearchIgnite. “We have not yet seen this translate into more paid search advertising dollars for Microsoft, although typically consumer adoption precedes advertiser adoption.”

The SearchIgnite report also reveals that retailers were a key driver of the paid search market in Q2, with search spend from existing U.S. retail marketers (“Same Retailer Spend”) up 36% year-over-year. Growth increased as the quarter progressed, with retailers increasing spend by 55% in June compared with June 08.

“We’ve seen very strong paid search spend from retailers for the last several quarters, a trend that can be attributed to an increase in retailer’s promotional activity as they turn to heavy discounting and sales to drive purchases,” added Mr. Barnette.

This report is the latest in a series of SearchIgnite white papers reviewing trends across the search landscape. To download the full report, please visit: http://www.searchignite.com/.

About SearchIgnite

SearchIgnite is a leading provider of paid search and performance media optimization for large, sophisticated marketers. The company’s media platform gives advertisers an advanced suite of tools to manage, optimize and report on their paid search campaigns in one central dashboard. In addition to saving time and achieving their paid search goals, marketers who use SearchIgnite have the ability to gather insights into the relationship between media channels, enabling them to spend smarter. Some of the world’s leading brands and advertising agencies depend on SearchIgnite technology to power their online campaigns.

SearchIgnite is part of Innovation Interactive, a digital marketing services company. For more information, please visit http://www.searchignite.com/.

CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, released its latest quarterly Search Engine Advertiser Update. While Bing achieved impressive traffic growth in the second quarter, advertisers appear to be adopting Bing at a much slower pace, according to the report.

“We measured a 5.46 percent increase in first-page advertisers in May (just ahead of Bing’s release) but saw a 3.31 percent decrease in June,” said AdGooroo Founder and Chief Gooroo Rich Stokes. “The data also uncovered substantial decreases in ad coverage; so Bing is serving up significantly fewer first page ads than Live Search had served previously. This is great news for Bing users and advertisers since reduced ad coverage typically improves the user experience and indicates less competition for advertisers that decide to get in the game.”

The new report includes documentation of other trends that emerged during the second quarter; several full color charts that compare the second quarter and year ending June 2009 performance of Bing, Google and Yahoo!; and alphabetical listings of each of the three engines’ top 25 advertisers. The alphabetical lists of top advertisers contain some interesting and noteworthy newcomers. Google’s list of top second quarter advertisers, for example, included Bing.com. Newcomers on the Microsoft list of top advertisers include many well known brands that have embraced the engine early, perhaps hoping to capitalize on the substantial Microsoft advertising campaign currently supporting the Bing launch.

The report also covers year over year growth in advertiser base for each of the three engines. Although Microsoft generated an impressive 35 percent growth in its advertiser base year over year, Google won this battle by increasing its own base of advertisers, the largest by far among the three engines, by 52 percent. Yahoo! grew only 14 percent over the same time period.

Those interested in learning more can view and download a complimentary copy of the report, “Search Engine Advertising Update – Q209” in the AdGooroo Research Library: http://www.adgooroo.com/adgooroo_research_library.php.

About AdGooroo

AdGooroo provides online marketers and agencies actionable, on demand competitive intelligence tools that proactively monitor an industry’s advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides competitive intelligence to search engine marketers through its tool suite, including AdGooroo Express, SEM Insight and Trademark Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors’ top keywords, ad copy, campaign statistics and more. Top agencies and brand advertisers leverage AdGooroo competitive intelligence tools. For more information, visit AdGooroo.com.

This case is about protecting small inventors, who have worked hard to create valuable intellectual property, from big corporations. “Large companies cannot be allowed to out muscle small inventors and misappropriate their valuable works,” said PUM attorney Marc S. Friedman of Sonnenschein Nath & Rosenthal, LLP. “We believe the Court will hold Google accountable for its willful infringement of Personalized User Model’s very valuable patents,” Friedman added.

In the lawsuit, PUM contends that Google’s use of personalized user search technology infringes two PUM patents that were issued in 2005 and 2008. Official U.S. Patent & Trademark Office documents show that Google was well-aware of PUM’s 2005 patent when its own patent application covering personalized user search technology was rejected by the U.S. Patent Office because of PUM’s patent.

“Google is being sued for patent infringement for one reason – it is using PUM’s technology and has benefited greatly from it,” said Roy Twersky, an owner of PUM and one of the original inventors.

In January and February of 2008, PUM issued letters to Google offering to enter into a license arrangement so that Google could continue to use the PUM patented technology. Google failed to reply to these letters.

“We did not go looking for this lawsuit, but Google’s willful infringement really left us no other choice,” Friedman said.

Roy Twersky, one of the inventors, has over 15 years experience in (business-to-business) technology and venture capital. He received his MBA from the Wharton School of Business and his undergraduate degree in economics and mathematics magna cum laude from Tel Aviv University.

A co-inventor, Dr. Yochai Konig, has over 15 years experience in research and development of machine learning, statistical pattern recognition, speech recognition and speaker verification technologies. While at Stanford Research Institute (SRI), he created and developed speech recognition technology as part of a Department of Defense project. He received his PhD in computer science from University of California, Berkeley and received his BSc in computer engineering summa cum laude from the Technion in Haifa, Israel.

Mr. Twersky and Dr. Konig are employed by Utopy, a voice recognition and speech mining technology company located in San Francisco. They are owners of PUM, a limited liability partnership with offices in New York City, which is an assignee of the patents-in-suit.

May 2009 U.S. Core Search Rankings

Google Sites led the U.S. core search market in April with 65.0 percent of the searches conducted, followed by Yahoo! Sites (20.1 percent), Microsoft Sites (8.0 percent), Ask Network (3.9 percent) and AOL LLC (3.1 percent).

________________________________________________________________________
comScore Core Search Report*

May 2009 vs. April 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch

Core Search Entity               Share of Searches (%)
Apr-09         May-09        Point Change
May-09 vs. Apr-09

Total Core Search        100.0          100.0            N/A

Google Sites              64.2           65.0            0.8
Yahoo! Sites              20.4           20.1           -0.3
Microsoft Sites**          8.2            8.0           -0.2
Ask Network                3.8            3.9            0.1
AOL LLC                    3.4            3.1           -0.3
________________________________________________________________________

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

**May data does not include search activity at Microsoft Bing, which was launched on June 1. Microsoft Bing will be included with June qSearch data.

Americans conducted 14.3 billion searches at the core search engines. Google Sites accounted for 9.3 billion core searches, followed by Yahoo! Sites with 2.9 billion and Microsoft Sites with 1.1 billion.

________________________________________________________________________
comScore Core Search Report*

May 2009 vs. April 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch

Core Search Entity               Search Queries (MM)
Apr-09        May-09      Percent Change
May-09 vs. Apr-09

Total Core Search        14,751        14,327           -3

Google Sites              9,476         9,307           -2
Yahoo! Sites              3,008         2,877           -4
Microsoft Sites**         1,208         1,149           -5
Ask Network                 563           555           -1
AOL LLC                     496           438          -12
________________________________________________________________________

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

**May data does not include search activity at Microsoft Bing, which was launched on June 1. Microsoft Bing will be included with June qSearch data.

May 2009 U.S. Expanded Search Rankings

In the comScore May 2009 analysis of the top properties where search activity is observed, Google Sites led with 13 billion searches. Yahoo! Sites ranked second with 3 billion searches, followed by Microsoft Sites (1.2 billion) and AOL LLC (721 million).

Please refer to the following link for the Expanded Search Rankings: http://www.comscore.com/Press_Events/Press_Releases/2009/6/comScore_Releases_May_2009_U.S._Search_Engine_Rankings

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo