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	<title>Ad Operations Online &#187; Google</title>
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	<link>http://www.adoperationsonline.com</link>
	<description>Daily news on Ad Operations, Ad Networks, Ad Trafficking, Online Advertising, Online Marketing. The newest and most comprehensive Ad Ops resource for businesses and professionals alike.</description>
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		<title>comScore Reports Global Search Market Growth of 46 Percent in 2009</title>
		<link>http://www.adoperationsonline.com/2010/01/29/comscore-reports-global-search-market-growth-of-46-percent-in-2009/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/29/comscore-reports-global-search-market-growth-of-46-percent-in-2009/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 08:00:55 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ads by Pricing]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[comscore qsearch]]></category>
		<category><![CDATA[global search market]]></category>
		<category><![CDATA[Google sites]]></category>
		<category><![CDATA[Jack Flanagan]]></category>
		<category><![CDATA[Microsoft sites]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[top search markets]]></category>
		<category><![CDATA[yandex]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6616</guid>
		<description><![CDATA[Google Sites Accounts for Two-Thirds of 131 Billion Searches Conducted Worldwide in December while Introduction of Bing Helps Microsoft Post Significant Gains During the Year
Reston, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a study on growth in the global search market in 2009. The study revealed that the [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Announces Fourth Quarter and Fiscal Year 2009 Results</title>
		<link>http://www.adoperationsonline.com/2010/01/29/google-announces-fourth-quarter-and-fiscal-year-2009-results/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/29/google-announces-fourth-quarter-and-fiscal-year-2009-results/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 07:15:43 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdSense]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Eric Schmidt]]></category>
		<category><![CDATA[google cpc]]></category>
		<category><![CDATA[google financial results]]></category>
		<category><![CDATA[Google Group]]></category>
		<category><![CDATA[google international revenues]]></category>
		<category><![CDATA[google operating income]]></category>
		<category><![CDATA[google revenues]]></category>
		<category><![CDATA[google sites revenue]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6610</guid>
		<description><![CDATA[MOUNTAIN VIEW, Calif. &#8211; Google Inc. (NASDAQ:GOOG) announced financial results for the quarter and the fiscal year ended December 31, 2009.
“Google had a strong fourth quarter, with 17% year over year revenue growth,” said Eric Schmidt, CEO of Google. “Given that the global economy is still in the early days of recovery, this was an [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/29/google-announces-fourth-quarter-and-fiscal-year-2009-results/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>comScore Releases December 2009 US Search Engine Rankings</title>
		<link>http://www.adoperationsonline.com/2010/01/26/comscore-releases-december-2009-us-search-engine-rankings/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2010/01/26/comscore-releases-december-2009-us-search-engine-rankings/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 08:10:57 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[aol network]]></category>
		<category><![CDATA[Ask Network]]></category>
		<category><![CDATA[comscore qsearch analysis]]></category>
		<category><![CDATA[cross channel searches]]></category>
		<category><![CDATA[expanded search rankings]]></category>
		<category><![CDATA[Google sites]]></category>
		<category><![CDATA[Microsoft sites]]></category>
		<category><![CDATA[search market share]]></category>
		<category><![CDATA[us search marketplace]]></category>
		<category><![CDATA[Yahoo sites]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6577</guid>
		<description><![CDATA[RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In December 2009, Americans conducted 14.7 billion core searches, with Google Sites accounting for 65.7 percent search market share, virtually unchanged from 65.6 percent in November. Microsoft Sites grabbed 10.7 [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2010/01/26/comscore-releases-december-2009-us-search-engine-rankings/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>comScore Releases October 2009 U.S. Search Engine Rankings</title>
		<link>http://www.adoperationsonline.com/2009/12/07/comscore-releases-october-2009-u-s-search-engine-rankings/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/07/comscore-releases-october-2009-u-s-search-engine-rankings/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 09:00:08 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[aol network]]></category>
		<category><![CDATA[Ask Network]]></category>
		<category><![CDATA[comscore qsearch analysis]]></category>
		<category><![CDATA[cross channel searches]]></category>
		<category><![CDATA[google search market share]]></category>
		<category><![CDATA[Google sites]]></category>
		<category><![CDATA[microsoft search market share]]></category>
		<category><![CDATA[Microsoft sites]]></category>
		<category><![CDATA[us core search rankings]]></category>
		<category><![CDATA[us search marketplace]]></category>
		<category><![CDATA[user generated video sites]]></category>
		<category><![CDATA[yahoo search market share]]></category>
		<category><![CDATA[Yahoo sites]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6115</guid>
		<description><![CDATA[RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world,released its monthly comScore qSearch analysis of the U.S. search marketplace. In October 2009, Americans conducted 14.3 billion core searches, with Google Sites accounting for 65.4 percent search market share, up from 64.9 percent in September. Microsoft Sites grabbed 9.9 percent market [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/12/07/comscore-releases-october-2009-u-s-search-engine-rankings/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>LeWeb Conference: Program Announcement</title>
		<link>http://www.adoperationsonline.com/2009/12/03/leweb-conference-program-announcement/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/12/03/leweb-conference-program-announcement/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 08:00:50 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Video Platforms]]></category>
		<category><![CDATA[andrew fisher]]></category>
		<category><![CDATA[andrew keen]]></category>
		<category><![CDATA[andrew lacy]]></category>
		<category><![CDATA[arkady volozh]]></category>
		<category><![CDATA[ben metcalfe]]></category>
		<category><![CDATA[bernard charles]]></category>
		<category><![CDATA[bernard lukey]]></category>
		<category><![CDATA[brent hoberman]]></category>
		<category><![CDATA[Chad Hurley]]></category>
		<category><![CDATA[chris brogran]]></category>
		<category><![CDATA[chris pirillo]]></category>
		<category><![CDATA[christophe francois]]></category>
		<category><![CDATA[christopher sacca]]></category>
		<category><![CDATA[cristian cussen]]></category>
		<category><![CDATA[cyril zimmermann]]></category>
		<category><![CDATA[danah boyd]]></category>
		<category><![CDATA[daniel eck]]></category>
		<category><![CDATA[Dave McClure;]]></category>
		<category><![CDATA[David Hornik;]]></category>
		<category><![CDATA[david jacobs]]></category>
		<category><![CDATA[edward shenderovich]]></category>
		<category><![CDATA[eric archambeau]]></category>
		<category><![CDATA[ethan beard]]></category>
		<category><![CDATA[fabrice grinda]]></category>
		<category><![CDATA[fred wilson]]></category>
		<category><![CDATA[Freddy Mini;]]></category>
		<category><![CDATA[gabe rivera]]></category>
		<category><![CDATA[Gary Vaynerchuk]]></category>
		<category><![CDATA[geraldine le meur]]></category>
		<category><![CDATA[hugh mcleod]]></category>
		<category><![CDATA[iphone apps contest]]></category>
		<category><![CDATA[jack dorsey]]></category>
		<category><![CDATA[jean louis missika]]></category>
		<category><![CDATA[jean philippe courtois]]></category>
		<category><![CDATA[jeff clavier]]></category>
		<category><![CDATA[jennifer corriero]]></category>
		<category><![CDATA[jennifer schenker]]></category>
		<category><![CDATA[jeremiah owyang]]></category>
		<category><![CDATA[john ham]]></category>
		<category><![CDATA[joi ito]]></category>
		<category><![CDATA[kevin eyres]]></category>
		<category><![CDATA[leweb conference 2009]]></category>
		<category><![CDATA[loic le meur]]></category>
		<category><![CDATA[louis gray]]></category>
		<category><![CDATA[Marc Simoncini;]]></category>
		<category><![CDATA[Marissa Mayer;]]></category>
		<category><![CDATA[marten mickos]]></category>
		<category><![CDATA[Martin Varsavsky;]]></category>
		<category><![CDATA[michael arrington]]></category>
		<category><![CDATA[michael jackson]]></category>
		<category><![CDATA[mike jones]]></category>
		<category><![CDATA[mobile apps roundtable]]></category>
		<category><![CDATA[niklas zennstrom]]></category>
		<category><![CDATA[om malik]]></category>
		<category><![CDATA[osama bedier]]></category>
		<category><![CDATA[ouriel ohayon]]></category>
		<category><![CDATA[patrice lamothe]]></category>
		<category><![CDATA[paul carr]]></category>
		<category><![CDATA[queen rania al abdullah]]></category>
		<category><![CDATA[ryan sarver]]></category>
		<category><![CDATA[sasha galitsky]]></category>
		<category><![CDATA[sean pervical]]></category>
		<category><![CDATA[shervin pishevar]]></category>
		<category><![CDATA[steve gillmor]]></category>
		<category><![CDATA[tariq krim]]></category>
		<category><![CDATA[timothy ferriss]]></category>
		<category><![CDATA[tony hsieh]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[violet blue]]></category>
		<category><![CDATA[yossi vardi]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6093</guid>
		<description><![CDATA[9 and 10 December &#8211; at 104 &#8211; Paris 19th District; LeWeb&#8217;09
PARIS  &#8211; -The 2009 LeWeb conference, organised by Géraldine and Loïc Le Meur, will be held on 9 and 10 December at the 104 venue in Paris. www.leweb.net
The real-time web is this year&#8217;s true revolution. The meteoric success of Twitter has ushered in the [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/12/03/leweb-conference-program-announcement/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Organic Search Engine Listings Positively Impact Paid Search Engine Ad Performance</title>
		<link>http://www.adoperationsonline.com/2009/11/24/organic-search-engine-listings-positively-impact-paid-search-engine-ad-performance/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/11/24/organic-search-engine-listings-positively-impact-paid-search-engine-ad-performance/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 08:30:49 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ads by Pricing]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[anindya ghose]]></category>
		<category><![CDATA[conversion rates paid search]]></category>
		<category><![CDATA[nyu stern research]]></category>
		<category><![CDATA[organic search engine listings]]></category>
		<category><![CDATA[organic serps impact]]></category>
		<category><![CDATA[paid advertising]]></category>
		<category><![CDATA[paid organic listings influence]]></category>
		<category><![CDATA[paid search ads ctr]]></category>
		<category><![CDATA[paid search engine ads]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[sha yang]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6052</guid>
		<description><![CDATA[Organic Search Engine Listings Positively Impact Paid Search Engine Ad Performance, Reveals New Research from NYU Stern
NEW YORK &#8211; The presence of organic listings on a search engine positively impacts the click-through rates of paid search advertisements, and vice-versa, according to a new study by NYU Stern Professors Anindya Ghose and Sha Yang. This is [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/11/24/organic-search-engine-listings-positively-impact-paid-search-engine-ad-performance/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Statement from CEO of Mojiva, Regarding Google&#8217;s $750 Million Acquisition of AdMob</title>
		<link>http://www.adoperationsonline.com/2009/11/16/statement-from-ceo-of-mojiva-regarding-googles-750-million-acquisition-of-admob/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/11/16/statement-from-ceo-of-mojiva-regarding-googles-750-million-acquisition-of-admob/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 08:30:44 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[AdMob]]></category>
		<category><![CDATA[Advertising Industry Deals]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Dave Gwozdz;]]></category>
		<category><![CDATA[DoubleClick]]></category>
		<category><![CDATA[google ad mob]]></category>
		<category><![CDATA[mobile ad experts]]></category>
		<category><![CDATA[mobile ad network]]></category>
		<category><![CDATA[mobile ad serving]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5966</guid>
		<description><![CDATA[NEW YORK &#8211; Dave Gwozdz, CEO of Mojiva Inc. issued the following statement:
“The news that Google acquired mobile advertising player AdMob for $750 million confirms the legitimacy of the mobile advertising industry, and overcomes any skepticism of whether small screens can offer big opportunities to reach mobile consumers,” says Dave Gwozdz, CEO of Mojiva Inc., [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/11/16/statement-from-ceo-of-mojiva-regarding-googles-750-million-acquisition-of-admob/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google to Acquire AdMob</title>
		<link>http://www.adoperationsonline.com/2009/11/16/google-to-acquire-admob/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/11/16/google-to-acquire-admob/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 08:15:19 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Advertising Industry Deals]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[ad mob acquisition]]></category>
		<category><![CDATA[AdMob]]></category>
		<category><![CDATA[emerging ad formats]]></category>
		<category><![CDATA[google ad mob]]></category>
		<category><![CDATA[Google Business]]></category>
		<category><![CDATA[google products]]></category>
		<category><![CDATA[mobile ads formats]]></category>
		<category><![CDATA[mobile advertising technology;]]></category>
		<category><![CDATA[mobile content]]></category>
		<category><![CDATA[mobile display ads]]></category>
		<category><![CDATA[Omar Hamoui]]></category>
		<category><![CDATA[susan wojcicki]]></category>
		<category><![CDATA[vic gundotra]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5964</guid>
		<description><![CDATA[MOUNTAIN VIEW, Calif. &#8211; Google Inc. (NASDAQ:GOOG) announced that it has signed a definitive agreement to acquire AdMob, a mobile display ad technology provider, for $750 million in stock. This acquisition will enhance Google&#8217;s existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in this growing new area.

&#8220;Mobile advertising [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/11/16/google-to-acquire-admob/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Microsoft Sites Captures Largest Share of Time Spent Online Worldwide</title>
		<link>http://www.adoperationsonline.com/2009/11/13/microsoft-sites-captures-largest-share-of-time-spent-online-worldwide/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/11/13/microsoft-sites-captures-largest-share-of-time-spent-online-worldwide/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 08:45:09 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[comscore world metrix]]></category>
		<category><![CDATA[effective marketing strategies]]></category>
		<category><![CDATA[google sites market share]]></category>
		<category><![CDATA[Jack Flanagan]]></category>
		<category><![CDATA[microsoft sites market share]]></category>
		<category><![CDATA[most engaging web property]]></category>
		<category><![CDATA[online engagement study]]></category>
		<category><![CDATA[online media measurement]]></category>
		<category><![CDATA[top global properties]]></category>
		<category><![CDATA[top online brands]]></category>
		<category><![CDATA[yahoo sites market share]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5955</guid>
		<description><![CDATA[Facebook and YouTube Combined Account for Nearly 10 Percent of Time Spent Online Globally
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a study of online engagement at the top worldwide properties based on data from its comScore World Metrix service. The study found that Microsoft Sites captured nearly [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/11/13/microsoft-sites-captures-largest-share-of-time-spent-online-worldwide/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>ZAGG Winner of Google TV Ads Contest</title>
		<link>http://www.adoperationsonline.com/2009/11/13/zagg-winner-of-google-tv-ads-contest/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/11/13/zagg-winner-of-google-tv-ads-contest/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 08:30:02 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Creatives Showcase]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[TV & Cable Advertising]]></category>
		<category><![CDATA[bravo]]></category>
		<category><![CDATA[brian packer]]></category>
		<category><![CDATA[cnbc]]></category>
		<category><![CDATA[electronics accessories]]></category>
		<category><![CDATA[Google TV Ads]]></category>
		<category><![CDATA[hallmark]]></category>
		<category><![CDATA[invisibleSHIELD]]></category>
		<category><![CDATA[mobile apps market]]></category>
		<category><![CDATA[mobile experience]]></category>
		<category><![CDATA[protective clear covers]]></category>
		<category><![CDATA[robert g pedersen]]></category>
		<category><![CDATA[undercover secret spies]]></category>
		<category><![CDATA[zagg]]></category>
		<category><![CDATA[zaggaudio]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5953</guid>
		<description><![CDATA[Advertisement for invisibleSHIELD Chosen by Viewer Voting, One of Three Winners
SALT LAKE CITY &#8211; ZAGG Inc. (OTCBB: ZAGG), a leading producer of electronics accessories for protecting and enhancing the mobile experience, including the popular invisibleSHIELD™ and ZAGGaudio™ brands, announces they have been named a winner of Google TV Ads’ “TV For All Contest.” As one [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/11/13/zagg-winner-of-google-tv-ads-contest/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>DG FastChannel Announces Partnership with Google</title>
		<link>http://www.adoperationsonline.com/2009/11/11/dg-fastchannel-announces-partnership-with-google/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/11/11/dg-fastchannel-announces-partnership-with-google/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 08:30:50 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Advertising Industry Deals]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[TV & Cable Advertising]]></category>
		<category><![CDATA[advertising industry]]></category>
		<category><![CDATA[content delivery solution]]></category>
		<category><![CDATA[dg fastchannel]]></category>
		<category><![CDATA[digital media services]]></category>
		<category><![CDATA[Google TV Ads]]></category>
		<category><![CDATA[google tv advertising]]></category>
		<category><![CDATA[keval desai]]></category>
		<category><![CDATA[media ingestion]]></category>
		<category><![CDATA[media production services]]></category>
		<category><![CDATA[media quality control]]></category>
		<category><![CDATA[media services agreement]]></category>
		<category><![CDATA[scott k ginsburg]]></category>
		<category><![CDATA[springbox]]></category>
		<category><![CDATA[tv advertising workflow]]></category>
		<category><![CDATA[Unicast]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5932</guid>
		<description><![CDATA[Technology Simplifies and Streamlines Video Production Process for Google’s TV Advertising Platform
DALLAS &#8211; DG FastChannel®, Inc. (NASDAQ: DGIT), a leading provider of digital media services to the advertising, entertainment and broadcast industries, announced that it has executed a media services agreement with Google. DG FastChannel will provide media ingestion, quality control and production services to [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/11/11/dg-fastchannel-announces-partnership-with-google/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Asia Pacific Search Volume Reaches Record Level in September</title>
		<link>http://www.adoperationsonline.com/2009/11/09/asia-pacific-search-volume-reaches-record-level-in-september/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/11/09/asia-pacific-search-volume-reaches-record-level-in-september/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 09:00:14 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[asia pacific internet users]]></category>
		<category><![CDATA[asia pacific search activity]]></category>
		<category><![CDATA[baiducom]]></category>
		<category><![CDATA[comscore study]]></category>
		<category><![CDATA[digital marketins strategies]]></category>
		<category><![CDATA[google sites market share asia]]></category>
		<category><![CDATA[local audiences online]]></category>
		<category><![CDATA[navercom]]></category>
		<category><![CDATA[nhn corporation]]></category>
		<category><![CDATA[online behaviors]]></category>
		<category><![CDATA[qsearch comscore]]></category>
		<category><![CDATA[Will Hodgman;]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5912</guid>
		<description><![CDATA[Local Players and Global Brands Compete for Top Spots across Markets
Singapore City, Singapore – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its latest report on search activity in the Asia-Pacific region based on data from its qSearch service. The study found that 38.6 billion searches were conducted in the region [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/11/09/asia-pacific-search-volume-reaches-record-level-in-september/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>comScore Releases September 2009 U.S. Search Engine Rankings</title>
		<link>http://www.adoperationsonline.com/2009/10/22/comscore-releases-september-2009-us-search-engine-rankings/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/10/22/comscore-releases-september-2009-us-search-engine-rankings/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 09:00:11 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[aol search market share]]></category>
		<category><![CDATA[ask network market share]]></category>
		<category><![CDATA[comscore core search report]]></category>
		<category><![CDATA[comscore qsearch analysis]]></category>
		<category><![CDATA[facebook search growth]]></category>
		<category><![CDATA[fox interactive media search growth]]></category>
		<category><![CDATA[google sites market share]]></category>
		<category><![CDATA[microsoft sites market share]]></category>
		<category><![CDATA[us search marketplace]]></category>
		<category><![CDATA[us search rankings]]></category>
		<category><![CDATA[yahoo sites market share]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5751</guid>
		<description><![CDATA[RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In September 2009, Americans conducted 13.8 billion core searches, with Google Sites accounting for 64.9 percent search market share. Microsoft Sites grabbed 9.4 percent market share, representing a slight gain [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/10/22/comscore-releases-september-2009-us-search-engine-rankings/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Announces Third Quarter 2009 Results</title>
		<link>http://www.adoperationsonline.com/2009/10/19/google-announces-third-quarter-2009-results/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/10/19/google-announces-third-quarter-2009-results/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 08:00:54 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdSense]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Eric Schmidt]]></category>
		<category><![CDATA[google advertising revenue]]></category>
		<category><![CDATA[google cost per click]]></category>
		<category><![CDATA[google financial results]]></category>
		<category><![CDATA[google financial summary]]></category>
		<category><![CDATA[google gaap]]></category>
		<category><![CDATA[google international revenue]]></category>
		<category><![CDATA[google network revenue]]></category>
		<category><![CDATA[google operating expenses]]></category>
		<category><![CDATA[google paid clicks]]></category>
		<category><![CDATA[google publishers revenue share]]></category>
		<category><![CDATA[google revenue]]></category>
		<category><![CDATA[google sites revenue]]></category>
		<category><![CDATA[google traffic acquisition costs]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5711</guid>
		<description><![CDATA[MOUNTAIN VIEW, Calif. &#8211; Google Inc. (NASDAQ:GOOG) announced financial results for the quarter ended September 30, 2009.
“Google had a strong quarter &#8212; we saw 7% year-over-year revenue growth despite the tough economic conditions,” said Eric Schmidt, CEO of Google. “While there is a lot of uncertainty about the pace of economic recovery, we believe the [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/10/19/google-announces-third-quarter-2009-results/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google Opens the New DoubleClick Ad Exchange</title>
		<link>http://www.adoperationsonline.com/2009/09/24/google-opens-the-new-doubleclick-ad-exchange/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/09/24/google-opens-the-new-doubleclick-ad-exchange/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 09:00:54 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[DoubleClick DFP]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdSense]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[ad space management]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[DoubleClick]]></category>
		<category><![CDATA[doubleclick ad exchange]]></category>
		<category><![CDATA[dynamic allocation advertising]]></category>
		<category><![CDATA[google advertising infrastructure]]></category>
		<category><![CDATA[google advertising technology]]></category>
		<category><![CDATA[neal mohan]]></category>
		<category><![CDATA[realtime advertising marketplace]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5387</guid>
		<description><![CDATA[Open marketplace to help advertisers get better results and help publishers maximize their revenue
Google announced that it is opening the new DoubleClick Ad Exchange, a real-time marketplace for display advertising space.
By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange enables display ad space to be allocated much more [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/09/24/google-opens-the-new-doubleclick-ad-exchange/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>U.S. Online Video Market Soars in July as Summer Vacation Drives Pickup in Entertainment, Leisure Activities Online</title>
		<link>http://www.adoperationsonline.com/2009/09/10/u-s-online-video-market-soars-in-july-as-summer-vacation-drives-pickup-in-entertainment-leisure-activities-online/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/09/10/u-s-online-video-market-soars-in-july-as-summer-vacation-drives-pickup-in-entertainment-leisure-activities-online/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 08:30:15 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Ads by Display]]></category>
		<category><![CDATA[BrightRoll]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[In-Stream Ads]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Pre-roll Ads]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[SpotXchange]]></category>
		<category><![CDATA[Tremor Media]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[Video Platforms]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[comscore video metrix]]></category>
		<category><![CDATA[online video consumption]]></category>
		<category><![CDATA[top video ad networks]]></category>
		<category><![CDATA[top video content properties]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5287</guid>
		<description><![CDATA[TV Viewers Turn to Internet for Fresh Content with Shows on Summer Hiatus;
Hulu Reaches All-Time High with 457 Million Video Views
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released July 2009 data from the comScore Video Metrix service, showing that 158 million U.S. Internet users watched online video during [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/09/10/u-s-online-video-market-soars-in-july-as-summer-vacation-drives-pickup-in-entertainment-leisure-activities-online/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Top DoubleClick and eBay Executives Join PubMatic to Lead Premium Publisher Optimization</title>
		<link>http://www.adoperationsonline.com/2009/09/03/top-doubleclick-and-ebay-executives-join-pubmatic-to-lead-premium-publisher-optimization/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/09/03/top-doubleclick-and-ebay-executives-join-pubmatic-to-lead-premium-publisher-optimization/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 08:30:02 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Revenue Optimization]]></category>
		<category><![CDATA[DoubleClick DFP]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PubMatic]]></category>
		<category><![CDATA[Ad Network Optimization]]></category>
		<category><![CDATA[ad price prediction]]></category>
		<category><![CDATA[andrew rutledge]]></category>
		<category><![CDATA[DoubleClick]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[josh wetzel]]></category>
		<category><![CDATA[premium online publishers]]></category>
		<category><![CDATA[pubmatic sales]]></category>
		<category><![CDATA[Rajeev Goel]]></category>
		<category><![CDATA[Shopping.com]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5245</guid>
		<description><![CDATA[Additions Accelerate Publisher Acquisition and Streamline Dedicated Team Service
PALO ALTO, Calif. &#8211; PubMatic (www.pubmatic.com), the pioneer of ad revenue optimization technology for premium online publishers, announced that it has added two senior members to its management team: Andrew Rutledge, formerly of Google/DoubleClick and Josh Wetzel, formerly of eBay/Shopping.com. Both vice presidents will play a key [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/09/03/top-doubleclick-and-ebay-executives-join-pubmatic-to-lead-premium-publisher-optimization/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>comScore Releases July 2009 U.S. Search Engine Rankings</title>
		<link>http://www.adoperationsonline.com/2009/08/26/comscore-releases-july-2009-u-s-search-engine-rankings/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/08/26/comscore-releases-july-2009-u-s-search-engine-rankings/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 08:45:34 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[comscore july 2009 us core search rankings]]></category>
		<category><![CDATA[comscore qsearch analysis]]></category>
		<category><![CDATA[us search marketplace]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5171</guid>
		<description><![CDATA[RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In July 2009, Americans conducted nearly 13.6 billion core searches, with Google Sites accounting for 64.7 percent search market share. Microsoft Sites grabbed 8.9 percent market share, a 0.5 percentage [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/08/26/comscore-releases-july-2009-u-s-search-engine-rankings/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>comScore Study Highlights Challenges and Opportunities for Microsoft-Yahoo Search Partnership</title>
		<link>http://www.adoperationsonline.com/2009/08/25/comscore-study-highlights-challenges-and-opportunities-for-microsoft-yahoo-search-partnership/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/08/25/comscore-study-highlights-challenges-and-opportunities-for-microsoft-yahoo-search-partnership/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 08:45:37 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[craig macdonald]]></category>
		<category><![CDATA[eli goodman]]></category>
		<category><![CDATA[microsoft yahoo deal]]></category>
		<category><![CDATA[online search loyalty]]></category>
		<category><![CDATA[search engine market]]></category>
		<category><![CDATA[search engine market share]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5157</guid>
		<description><![CDATA[To Compete Successfully with Google for Market Share, Microsoft-Yahoo! Need to Focus on Increasing their Users’ Loyalty
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released an analysis of the U.S. search market landscape, following the search partnership announced recently between Yahoo! and Microsoft. The analysis reveals that while the [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/08/25/comscore-study-highlights-challenges-and-opportunities-for-microsoft-yahoo-search-partnership/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google AdSense Now Allows Publishers to Filter Unwanted Ad Categories: More Troubles than Benefits?</title>
		<link>http://www.adoperationsonline.com/2009/08/10/google-adsense-allows-publishers-filter-unwanted-ad-categories-more-troubles-benefits/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/08/10/google-adsense-allows-publishers-filter-unwanted-ad-categories-more-troubles-benefits/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 09:31:46 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Ads by Pricing]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[CPM]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdSense]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[contextual advertising]]></category>
		<category><![CDATA[google adsense ecpm]]></category>
		<category><![CDATA[google adsense policy]]></category>
		<category><![CDATA[google adsense targeting]]></category>
		<category><![CDATA[mistargeting google ads]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5008</guid>
		<description><![CDATA[&#8230; hold off on rejoicing, though!
After this weekend&#8217;s maintenance downtime, Google&#8217;s AdSense contextual advertising platform completed the roll-out of a new feature to publishers &#8211; the ad category filtering. It&#8217;s been a long time wait for AdSense publishers, who were in much need to have a better control over the ads that populate their sites.

Firstly, [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/08/10/google-adsense-allows-publishers-filter-unwanted-ad-categories-more-troubles-benefits/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>comScore Releases June 2009 U.S. Search Engine Rankings</title>
		<link>http://www.adoperationsonline.com/2009/07/30/comscore-releases-june-2009-u-s-search-engine-rankings/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/07/30/comscore-releases-june-2009-u-s-search-engine-rankings/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 09:14:16 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[google search share]]></category>
		<category><![CDATA[microsoft search share]]></category>
		<category><![CDATA[qsearch analysis]]></category>
		<category><![CDATA[us search marketplace]]></category>
		<category><![CDATA[yahoo search share]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4938</guid>
		<description><![CDATA[RESTON, VA, July 16, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In June 2009, Americans conducted more than 14 billion core searches, with Google Sites accounting for 65.0 percent search market share. Microsoft Sites grabbed 8.4 percent market [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/07/30/comscore-releases-june-2009-u-s-search-engine-rankings/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IAB Commends First Media Companies on Passing Audits for Standardizing Click Measurement</title>
		<link>http://www.adoperationsonline.com/2009/07/29/iab-commends-first-media-companies-on-passing-audits-for-standardizing-click-measurement/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/07/29/iab-commends-first-media-companies-on-passing-audits-for-standardizing-click-measurement/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 09:00:15 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Click Fraud and Spam]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[click fraud measurement]]></category>
		<category><![CDATA[click measurement guidelines]]></category>
		<category><![CDATA[Interactive Advertising Bureau]]></category>
		<category><![CDATA[interactive advertising industry]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4923</guid>
		<description><![CDATA[NEW YORK &#8211; Recognizing the need to protect buyers, sellers and ultimately all consumers from click fraud, the interactive advertising industry has made it a priority to standardize click-count measurement across media companies. The Interactive Advertising Bureau (IAB) applauded Business.com, Google, Microsoft, and Yahoo! for being the first organizations to pass audits for the IAB’s [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/07/29/iab-commends-first-media-companies-on-passing-audits-for-standardizing-click-measurement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Announces Second Quarter 2009 Results</title>
		<link>http://www.adoperationsonline.com/2009/07/24/google-announces-second-quarter-2009-results/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/07/24/google-announces-second-quarter-2009-results/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 08:30:52 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdSense]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[google average cost per click]]></category>
		<category><![CDATA[google financial results]]></category>
		<category><![CDATA[google traffic acquisition cost]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4890</guid>
		<description><![CDATA[MOUNTAIN VIEW, Calif. &#8211; Google Inc. (NASDAQ:GOOG) announced financial results for the quarter ended June 30, 2009.
“Google had a very good quarter, especially given the continued macro-economic downturn. While most of the world&#8217;s largest economies shrank, Google&#8217;s year-over-year revenues were up 3%. These results highlight the enduring strength of our business model and our responsible [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/07/24/google-announces-second-quarter-2009-results/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bing Shows Little Impact on Paid Search Advertising in Q2</title>
		<link>http://www.adoperationsonline.com/2009/07/23/bing-shows-little-impact-on-paid-search-advertising-in-q2/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/07/23/bing-shows-little-impact-on-paid-search-advertising-in-q2/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 08:15:46 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[bing microsoft]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[Roger Barnette]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[SearchIgnite]]></category>
		<category><![CDATA[us paid search market]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4879</guid>
		<description><![CDATA[SearchIgnite issues quarterly report evaluating state of paid search landscape and performance of the top engines
ATLANTA &#8211; The launch of Microsoft’s new search engine, Bing, showed little impact on the company’s share of the U.S. paid search advertising market in Q2 09. While Microsoft’s share of spend remained flat, Yahoo! lost share to Google, which [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/07/23/bing-shows-little-impact-on-paid-search-advertising-in-q2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>New AdGooroo Research Documents Second Quarter Gains for Microsoft&#8217;s Bing</title>
		<link>http://www.adoperationsonline.com/2009/07/22/new-adgooroo-research-documents-second-quarter-gains-for-microsofts-bing/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/07/22/new-adgooroo-research-documents-second-quarter-gains-for-microsofts-bing/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 09:00:15 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[AdGooroo]]></category>
		<category><![CDATA[bing traffic growth]]></category>
		<category><![CDATA[keyword tools]]></category>
		<category><![CDATA[marketing competitive intelligence]]></category>
		<category><![CDATA[online ad coverage]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[search engine advertiser update]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4869</guid>
		<description><![CDATA[Bing.com surged to more than 22 million monthly visits; Dell, Sears, Hotels.com, Marriott and Home Depot are among the savvy, early adopting advertisers
CHICAGO &#8211; AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, released its latest quarterly Search Engine Advertiser Update. While Bing achieved impressive traffic growth in the second quarter, [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/07/22/new-adgooroo-research-documents-second-quarter-gains-for-microsofts-bing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Personalized User Model, L.L.P Files Search Engine Patent Infringement Lawsuit Against Google</title>
		<link>http://www.adoperationsonline.com/2009/07/20/personalized-user-model-l-l-p-files-search-engine-patent-infringement-lawsuit-against-google/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/07/20/personalized-user-model-l-l-p-files-search-engine-patent-infringement-lawsuit-against-google/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 09:00:29 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[google lawsuits]]></category>
		<category><![CDATA[google patent infringement]]></category>
		<category><![CDATA[google search technology]]></category>
		<category><![CDATA[marc s friedman]]></category>
		<category><![CDATA[personalized user model]]></category>
		<category><![CDATA[personalized user model patent]]></category>
		<category><![CDATA[sonnenschein nath rosenthal]]></category>
		<category><![CDATA[us patent trademark office]]></category>
		<category><![CDATA[user search technology]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4835</guid>
		<description><![CDATA[WILMINGTON, Del. &#8211; Personalized internet search engine patent holder Personalized User Model, L.L.P, (PUM) of New York filed a lawsuit against Google in the U.S. District Court in Delaware. The lawsuit alleges that Google willfully infringed two patents owned by PUM that cover aspects of Google’s valuable personalized user search technology.




This case is about protecting [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/07/20/personalized-user-model-l-l-p-files-search-engine-patent-infringement-lawsuit-against-google/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>comScore Releases May 2009 U.S. Search Engine Rankings</title>
		<link>http://www.adoperationsonline.com/2009/06/25/comscore-releases-may-2009-us-search-engine-rankings/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/06/25/comscore-releases-may-2009-us-search-engine-rankings/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 09:00:06 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[comscore qsearch analysis]]></category>
		<category><![CDATA[us search marketplace]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4596</guid>
		<description><![CDATA[RESTON, VA, June 17, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In May 2009, Americans conducted 14.3 billion core searches.
May 2009 U.S. Core Search Rankings
Google Sites led the U.S. core search market in April with 65.0 percent of [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/06/25/comscore-releases-may-2009-us-search-engine-rankings/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>comScore Releases April 2009 U.S. Ranking of Top 25 Ad Networks</title>
		<link>http://www.adoperationsonline.com/2009/05/22/comscore-releases-april-2009-us-ranking-of-top-25-ad-networks/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/05/22/comscore-releases-april-2009-us-ranking-of-top-25-ad-networks/#comments</comments>
		<pubDate>Fri, 22 May 2009 08:55:21 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Adconion]]></category>
		<category><![CDATA[Burst Media]]></category>
		<category><![CDATA[Collective Media]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdSense]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Right Media]]></category>
		<category><![CDATA[Specific Media]]></category>
		<category><![CDATA[Tribal Fusion]]></category>
		<category><![CDATA[Turn]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Yahoo APT]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[24/7 Real Media]]></category>
		<category><![CDATA[adbrite]]></category>
		<category><![CDATA[Adconion Media Group]]></category>
		<category><![CDATA[Adify]]></category>
		<category><![CDATA[ADSDAQ]]></category>
		<category><![CDATA[audience science]]></category>
		<category><![CDATA[Casale Media]]></category>
		<category><![CDATA[collective network]]></category>
		<category><![CDATA[comScore Media Metrix]]></category>
		<category><![CDATA[cpx interactive]]></category>
		<category><![CDATA[fox audience network]]></category>
		<category><![CDATA[google ad network]]></category>
		<category><![CDATA[Kontera]]></category>
		<category><![CDATA[microsoft media network us]]></category>
		<category><![CDATA[pulse 360]]></category>
		<category><![CDATA[top ad networks]]></category>
		<category><![CDATA[Traffic Marketplace;]]></category>
		<category><![CDATA[ValueClick]]></category>
		<category><![CDATA[vibrant media]]></category>
		<category><![CDATA[yahoo network]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4195</guid>
		<description><![CDATA[AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the top [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/05/22/comscore-releases-april-2009-us-ranking-of-top-25-ad-networks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>comScore Releases April 2009 U.S. Search Engine Rankings</title>
		<link>http://www.adoperationsonline.com/2009/05/21/comscore-releases-april-2009-us-search-engine-rankings/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/05/21/comscore-releases-april-2009-us-search-engine-rankings/#comments</comments>
		<pubDate>Thu, 21 May 2009 09:15:31 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[AOL LLC]]></category>
		<category><![CDATA[Ask Network]]></category>
		<category><![CDATA[comscore core search rankings]]></category>
		<category><![CDATA[Google sites]]></category>
		<category><![CDATA[Microsoft sites]]></category>
		<category><![CDATA[us expanded search rankings]]></category>
		<category><![CDATA[Yahoo sites]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4180</guid>
		<description><![CDATA[RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In April 2009, Americans conducted 14.8 billion core searches, a 3-percent gain versus March.
April 2009 U.S. Core Search Rankings


Google Sites led the U.S. core search market in April with 64.2 [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/05/21/comscore-releases-april-2009-us-search-engine-rankings/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>comScore Media Metrix Ranks Top 50 U.S. Web Properties for April 2009</title>
		<link>http://www.adoperationsonline.com/2009/05/18/comscore-media-metrix-ranks-top-50-us-web-properties-for-april-2009/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/05/18/comscore-media-metrix-ranks-top-50-us-web-properties-for-april-2009/#comments</comments>
		<pubDate>Mon, 18 May 2009 09:30:01 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[ad focus ranking]]></category>
		<category><![CDATA[cdg.gov]]></category>
		<category><![CDATA[comScore Media Metrix]]></category>
		<category><![CDATA[fox audience network]]></category>
		<category><![CDATA[google ad network]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[swine flu]]></category>
		<category><![CDATA[top online activities]]></category>
		<category><![CDATA[us consumer activity]]></category>
		<category><![CDATA[yahoo network]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4128</guid>
		<description><![CDATA[Swine Flu Concerns Cause Surge in Visitation to CDC.gov
Social Networking Category Has Record Month Led by Gains at Twitter and Facebook
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. consumer activity at the top online properties for April 2009 based on data from the [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/05/18/comscore-media-metrix-ranks-top-50-us-web-properties-for-april-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hulu Continues Ascent in U.S. Online Video Market, Breaking Into Top 3 Properties by Videos Viewed for First Time in March</title>
		<link>http://www.adoperationsonline.com/2009/05/07/hulu-continues-ascent-in-us-online-video-market-breaking-into-top-3-properties-by-videos-viewed-for-first-time-in-march/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/05/07/hulu-continues-ascent-in-us-online-video-market-breaking-into-top-3-properties-by-videos-viewed-for-first-time-in-march/#comments</comments>
		<pubDate>Thu, 07 May 2009 09:30:24 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ads by Display]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[In-Stream Ads]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Video Platforms]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[CBS Interactive;]]></category>
		<category><![CDATA[comscore video metrix]]></category>
		<category><![CDATA[Disney Online;]]></category>
		<category><![CDATA[Fox Interactive Media]]></category>
		<category><![CDATA[hulu]]></category>
		<category><![CDATA[turner network]]></category>
		<category><![CDATA[US online video market]]></category>
		<category><![CDATA[viacom digital]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4015</guid>
		<description><![CDATA[Average U.S. Viewer Watched 5.5 Hours of Online Video During the Month,
According to comScore Video Metrix
RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2009 data from the comScore Video Metrix service, showing that U.S. Internet users viewed 14.5 billion online videos during the month, representing an increase [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/05/07/hulu-continues-ascent-in-us-online-video-market-breaking-into-top-3-properties-by-videos-viewed-for-first-time-in-march/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IAB to Revise Interactive Ad Unit Standards; Brings Together Task Force of Top Talent to Re-Imagine Interactive Advertising</title>
		<link>http://www.adoperationsonline.com/2009/05/06/iab-to-revise-interactive-ad-unit-standards-brings-together-task-force-of-top-talent-to-re-imagine-interactive-advertising/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/05/06/iab-to-revise-interactive-ad-unit-standards-brings-together-task-force-of-top-talent-to-re-imagine-interactive-advertising/#comments</comments>
		<pubDate>Wed, 06 May 2009 09:15:29 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Avenue A Razorfish]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Brian DiLorenzo;]]></category>
		<category><![CDATA[interactive advertising]]></category>
		<category><![CDATA[Interactive Advertising Bureau]]></category>
		<category><![CDATA[Randall Rothenberg]]></category>
		<category><![CDATA[reimagining interactive advertising task force]]></category>
		<category><![CDATA[universal ad package]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3998</guid>
		<description><![CDATA[Multi-Disciplinary Forum Includes Agency Creatives for the First Time
NEW YORK &#8211; The Interactive Advertising Bureau (IAB) announced that it has held its first meeting of the Re-Imagining Interactive Advertising Task Force, comprised of top online publishers, media agencies and, for the first time, creative officers from the nation’s leading advertising agencies. The new task force’s [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/05/06/iab-to-revise-interactive-ad-unit-standards-brings-together-task-force-of-top-talent-to-re-imagine-interactive-advertising/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Key Challenges and Issues Facing the Mobile Advertising Players: Ones to Watch</title>
		<link>http://www.adoperationsonline.com/2009/05/01/key-challenges-and-issues-facing-the-mobile-advertising-players-ones-to-watch/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/05/01/key-challenges-and-issues-facing-the-mobile-advertising-players-ones-to-watch/#comments</comments>
		<pubDate>Fri, 01 May 2009 08:00:41 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[AdMob]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[amobee]]></category>
		<category><![CDATA[blyk]]></category>
		<category><![CDATA[mobile advertiser base]]></category>
		<category><![CDATA[mobile advertising report]]></category>
		<category><![CDATA[Nokia;]]></category>
		<category><![CDATA[reportlinker]]></category>
		<category><![CDATA[velti]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3903</guid>
		<description><![CDATA[NEW YORK &#8211; Reportlinker.com announces that a new market research report is available in its catalogue: Mobile advertising players: ones to watch
The economic crisis gives us a timely opportunity to look at the current state of mobile advertising – particularly the players. Mobile advertising companies will have to work harder to grow their business and [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/05/01/key-challenges-and-issues-facing-the-mobile-advertising-players-ones-to-watch/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Industry Click Fraud Rate Declines to 13.8 Percent in Q1 2009</title>
		<link>http://www.adoperationsonline.com/2009/04/29/industry-click-fraud-rate-declines-to-138-percent-in-q1-2009/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/04/29/industry-click-fraud-rate-declines-to-138-percent-in-q1-2009/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 09:45:55 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Click Fraud and Spam]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[Click Forensics]]></category>
		<category><![CDATA[click fraud index]]></category>
		<category><![CDATA[click fraud rate]]></category>
		<category><![CDATA[ppc fraud report]]></category>
		<category><![CDATA[scripted attacks]]></category>
		<category><![CDATA[search advertising industry]]></category>
		<category><![CDATA[zero iframe clicker]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3874</guid>
		<description><![CDATA[New Forms of Scripted Attacks on the Rise – The “Zero-iframe” Clicker
ad:tech San Francisco
AUSTIN, Texas &#8211; Click Forensics™, Inc. released industry pay-per-click (PPC) fraud figures for the first quarter 2009 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index® (www.ClickFraudIndex.com). Now in its fourth year, the Click Fraud [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/04/29/industry-click-fraud-rate-declines-to-138-percent-in-q1-2009/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>ZEDO Now Certified to Deliver Display Ads on Google Content Network</title>
		<link>http://www.adoperationsonline.com/2009/04/29/zedo-now-certified-to-deliver-display-ads-on-google-content-network/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/04/29/zedo-now-certified-to-deliver-display-ads-on-google-content-network/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 09:00:53 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Reporting]]></category>
		<category><![CDATA[3pas]]></category>
		<category><![CDATA[ad geo targeting]]></category>
		<category><![CDATA[Ad Network Optimization]]></category>
		<category><![CDATA[ad retargeting]]></category>
		<category><![CDATA[behavioral ad targeting]]></category>
		<category><![CDATA[google content network]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[Rich Media Ads]]></category>
		<category><![CDATA[summer koide]]></category>
		<category><![CDATA[zedo]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3867</guid>
		<description><![CDATA[SAN FRANCISCO &#38; MUMBAI, India &#8211; Silicon Valley based ZEDO Inc, the largest independent ad server in the world, announced that Google has authorized ZEDO as a certified Third Party Ad Server (3PAS) to serve ads into the Google Content Network. This certification lets direct advertisers and agencies run their ZEDO tags in the Google [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/04/29/zedo-now-certified-to-deliver-display-ads-on-google-content-network/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Canada Ranks as a Global Leader in Online Video Viewing</title>
		<link>http://www.adoperationsonline.com/2009/04/24/canada-ranks-as-a-global-leader-in-online-video-viewing/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/04/24/canada-ranks-as-a-global-leader-in-online-video-viewing/#comments</comments>
		<pubDate>Fri, 24 Apr 2009 11:21:41 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Video Platforms]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[canada broadband]]></category>
		<category><![CDATA[canadian online video market]]></category>
		<category><![CDATA[comscore video metrix]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3817</guid>
		<description><![CDATA[Average Canadian Watched 10 Hours of Video Online in February
TORONTO, CANADA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a report on the Canadian online video market, based on February 2009 comScore Video Metrix data, which showed that 21 million Canadians viewed more than 3.1 billion videos online during the [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/04/24/canada-ranks-as-a-global-leader-in-online-video-viewing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Announces First Quarter 2009 Results</title>
		<link>http://www.adoperationsonline.com/2009/04/23/google-announces-first-quarter-2009-results/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/04/23/google-announces-first-quarter-2009-results/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 08:30:40 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Eric Schmidt]]></category>
		<category><![CDATA[google financial results]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3809</guid>
		<description><![CDATA[MOUNTAIN VIEW, Calif. &#8211; Google Inc. (NASDAQ: GOOG) announced financial results for the quarter ended March 31, 2009.
&#8220;Google had a good quarter given the depth of the recession &#8212; while revenues were down quarter over quarter, they grew 6% year over year thanks to continued strong query growth. These results underline both the resilience of [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/04/23/google-announces-first-quarter-2009-results/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>comScore Releases March 2009 U.S. Search Engine Rankings</title>
		<link>http://www.adoperationsonline.com/2009/04/21/comscore-releases-march-2009-us-search-engine-rankings/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/04/21/comscore-releases-march-2009-us-search-engine-rankings/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 09:00:39 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[core search report]]></category>
		<category><![CDATA[Google sites]]></category>
		<category><![CDATA[Microsoft sites]]></category>
		<category><![CDATA[qsearch analysis]]></category>
		<category><![CDATA[Yahoo sites]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3788</guid>
		<description><![CDATA[RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In March 2009, Americans conducted 14.3 billion core searches, a 9-percent gain versus February.
March 2009 U.S. Core Search Rankings




Google Sites led the U.S. core search market in March with [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/04/21/comscore-releases-march-2009-us-search-engine-rankings/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Despite Continued Belt Tightening Across U.S. Businesses, ROI Remains Strong for Search Engine Marketing, According to Efficient Frontier Report</title>
		<link>http://www.adoperationsonline.com/2009/04/21/despite-continued-belt-tightening-across-us-businesses-roi-remains-strong-for-search-engine-marketing-according-to-efficient-frontier-report/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/04/21/despite-continued-belt-tightening-across-us-businesses-roi-remains-strong-for-search-engine-marketing-according-to-efficient-frontier-report/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 08:00:43 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[ROI Measurement]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[Efficient Frontier]]></category>
		<category><![CDATA[roi search marketing]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[SEM report]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3774</guid>
		<description><![CDATA[Q1 2009 Search Engine Performance Report Provides Leading Economic Indicators as Advertisers and Search Engines Compensate for Changing Consumer Behavior to Increase Profitability
SUNNYVALE, Calif. &#8211; As the recession continues, advertisers and search engines alike have begun to successfully adjust their strategies by mapping to recent changes in consumer behavior to increase profitability. Additionally, return on [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/04/21/despite-continued-belt-tightening-across-us-businesses-roi-remains-strong-for-search-engine-marketing-according-to-efficient-frontier-report/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google to Announce First Quarter 2009 Financial Results</title>
		<link>http://www.adoperationsonline.com/2009/04/14/google-to-announce-first-quarter-2009-financial-results/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/04/14/google-to-announce-first-quarter-2009-financial-results/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 08:15:25 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[google financial results]]></category>
		<category><![CDATA[larry page]]></category>
		<category><![CDATA[Sergey Brin]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3701</guid>
		<description><![CDATA[MOUNTAIN VIEW, Calif. &#8211; Google Inc. (NASDAQ:GOOG) announced that it will hold its quarterly conference call to discuss first quarter 2009 financial results on Thursday, April 16, 2009 at 1:30 p.m. Pacific Time (4:30 p.m. Eastern Time).
The live webcast of Google&#8217;s earnings conference call can be accessed at http://investor.google.com/webcast.html. The webcast version of the conference [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/04/14/google-to-announce-first-quarter-2009-financial-results/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AdMarvel Launches Ad Mediation for Apple iPhone</title>
		<link>http://www.adoperationsonline.com/2009/04/10/admarvel-launches-ad-mediation-for-apple-iphone/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/04/10/admarvel-launches-ad-mediation-for-apple-iphone/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 09:00:08 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[AdMob]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Quattro Wireless]]></category>
		<category><![CDATA[Ringleader Digital]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[admarvel]]></category>
		<category><![CDATA[advertising applications;]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[iphone advertising toolkit]]></category>
		<category><![CDATA[jan ten sythoff]]></category>
		<category><![CDATA[mahi da silva]]></category>
		<category><![CDATA[mobile advertising mediation services]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3684</guid>
		<description><![CDATA[Open Platform Enables Advertising from Numerous Ad Networks, and Direct-Sourced Inventory
CTIA Wireless 2009
LAS VEGAS &#8211; AdMarvel, a leading provider of mobile advertising mediation services, announced the availability of its iPhone Advertising Toolkit. Leveraging experience from a broad portfolio of mediation services for mobile advertising, the toolkit enables iPhone application developers to easily integrate advertising from [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/04/10/admarvel-launches-ad-mediation-for-apple-iphone/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>PubMatic Announces 2nd Annual Ad Revenue Conference Focused on Improving Revenue for Large Online Media Companies</title>
		<link>http://www.adoperationsonline.com/2009/04/01/pubmatic-announces-2nd-annual-ad-revenue-conference-focused-on-improving-revenue-for-large-online-media-companies/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/04/01/pubmatic-announces-2nd-annual-ad-revenue-conference-focused-on-improving-revenue-for-large-online-media-companies/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 08:45:22 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Revenue Optimization]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Avenue A Razorfish]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Havas Digital]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[PubMatic]]></category>
		<category><![CDATA[ValueClick]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[adrevenue 09]]></category>
		<category><![CDATA[advertising ecosystem]]></category>
		<category><![CDATA[advertising technology]]></category>
		<category><![CDATA[advertising trends;]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[Federated Media;]]></category>
		<category><![CDATA[Online Advertising Strategy]]></category>
		<category><![CDATA[premier online publishers]]></category>
		<category><![CDATA[Quantcast;]]></category>
		<category><![CDATA[Rajeev Goel]]></category>
		<category><![CDATA[Razorfish]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3556</guid>
		<description><![CDATA[AdRevenue 09 Brings Hundreds of Industry Thought Leaders Together to Discuss the Changing Economics of Online Display Advertising
PubMatic (www.PubMatic.com), a global ad revenue optimization company that works with thousands of premier online publishers and hundreds of ad networks, announced AdRevenue 09 (www.AdRevenue09.com) &#8212; a conference that will focus squarely on the changing economics that are [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/04/01/pubmatic-announces-2nd-annual-ad-revenue-conference-focused-on-improving-revenue-for-large-online-media-companies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Ends AdSense for Video Units, Effective April 2009</title>
		<link>http://www.adoperationsonline.com/2009/03/30/google-ends-adsense-for-video-units-effective-april-2009/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/03/30/google-ends-adsense-for-video-units-effective-april-2009/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 10:16:33 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Ads by Display]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdSense]]></category>
		<category><![CDATA[In-Stream Ads]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Overlay Ads]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[adsense video units]]></category>
		<category><![CDATA[in-video advertising;]]></category>
		<category><![CDATA[pre-roll ads]]></category>
		<category><![CDATA[video advertising]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3493</guid>
		<description><![CDATA[1.5 years &#8211; this is how long the Google AdSense Video Units survived before succumbing to lack of vision of where video monetization is going, how publishers would use YouTube videos, and what advertisers expect.
AdSense Video Units were launched October 2007, with quite some bang. The feature allowed English-language AdSense publishers to add video content [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/03/30/google-ends-adsense-for-video-units-effective-april-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Targeted Ads for Terrestrial Television is a Report that Indicates How &#8216;Old&#8217; TV Can Compete With Cable, Satellite and Online</title>
		<link>http://www.adoperationsonline.com/2009/03/30/targeted-ads-for-terrestrial-television-is-a-report-that-indicates-how-old-tv-can-compete-with-cable-satellite-and-online/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/03/30/targeted-ads-for-terrestrial-television-is-a-report-that-indicates-how-old-tv-can-compete-with-cable-satellite-and-online/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 09:30:41 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[Canoe Ventures;]]></category>
		<category><![CDATA[Google TV Ads]]></category>
		<category><![CDATA[project canvas]]></category>
		<category><![CDATA[sky smart tv]]></category>
		<category><![CDATA[spotrunner]]></category>
		<category><![CDATA[targeted ads for terrestrial tv]]></category>
		<category><![CDATA[terrestrial television]]></category>
		<category><![CDATA[tv ad targeting]]></category>
		<category><![CDATA[tv broadcaster]]></category>
		<category><![CDATA[Virgin Media]]></category>
		<category><![CDATA[yahoo tv widgets]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3485</guid>
		<description><![CDATA[DUBLIN, Ireland &#8211; Research and Markets has announced the addition of the &#8220;Targeted Ads for Terrestrial Television&#8221; report to their offering.
* Service and Business Strategy
* MyTV: Key User Features
* Google TV Ads
* Canoe Ventures and Project Canvas
* Commercial Aspects
* Ad-targeting Techniques
* Market Projection for U.S. and U.K.




The report first reviews key market developments such as [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/03/30/targeted-ads-for-terrestrial-television-is-a-report-that-indicates-how-old-tv-can-compete-with-cable-satellite-and-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iWebTrack Offering Free Accounts to Microsoft adCenter Analytics Customers</title>
		<link>http://www.adoperationsonline.com/2009/03/24/iwebtrack-offering-free-accounts-to-microsoft-adcenter-analytics-customers/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/03/24/iwebtrack-offering-free-accounts-to-microsoft-adcenter-analytics-customers/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 09:45:16 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Reporting]]></category>
		<category><![CDATA[clicktracks]]></category>
		<category><![CDATA[deepmetrix]]></category>
		<category><![CDATA[enterprise analytics package]]></category>
		<category><![CDATA[free web analytics]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[indextools]]></category>
		<category><![CDATA[iphone web tracking]]></category>
		<category><![CDATA[iwebtrack]]></category>
		<category><![CDATA[microsoft adcenter analytics]]></category>
		<category><![CDATA[webtrends]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3403</guid>
		<description><![CDATA[iWebTrack™ is Now Offering Free Web Tracking Accounts to Microsoft adCenter Analytics Customers
GAINESVILLE, Fla. &#8211; iWebTrack Holdings Inc., www.iwebtrack.com, recognizes that Microsoft adCenter Analytics will no longer be operating as of December 31st, 2009 and is responding with a generous offer for their customers.
iWebTrack™ is running a promotion for current Microsoft adCenter Analytics customers in [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/03/24/iwebtrack-offering-free-accounts-to-microsoft-adcenter-analytics-customers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Introduces Google Ad Manager Consultants Certification and Services</title>
		<link>http://www.adoperationsonline.com/2009/03/16/google-introduces-google-ad-manager-consultants-certification-service/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/03/16/google-introduces-google-ad-manager-consultants-certification-service/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 20:09:57 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdManager]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[acceleration]]></category>
		<category><![CDATA[ad manager]]></category>
		<category><![CDATA[ad serving consultant]]></category>
		<category><![CDATA[admanager]]></category>
		<category><![CDATA[certified consultant]]></category>
		<category><![CDATA[dart]]></category>
		<category><![CDATA[dfa]]></category>
		<category><![CDATA[dfp]]></category>
		<category><![CDATA[DoubleClick]]></category>
		<category><![CDATA[epik one]]></category>
		<category><![CDATA[gap]]></category>
		<category><![CDATA[google advertising professional]]></category>
		<category><![CDATA[google certificate]]></category>
		<category><![CDATA[google certification]]></category>
		<category><![CDATA[google certified consultant]]></category>
		<category><![CDATA[Google Inc.]]></category>
		<category><![CDATA[outsourced ad ops]]></category>
		<category><![CDATA[vanguardistas]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3316</guid>
		<description><![CDATA[Today, Google has officially announced their newest service with regard to ad serving and ad operations: the Google Ad Manager Consultants program.
The program includes a certification (along the lines with the GAP certification, Google Advertising Professional) as well as the possibility to be featured in the very Ad Manager&#8217;s help centre as a certified ad [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/03/16/google-introduces-google-ad-manager-consultants-certification-service/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>comScore Releases February 2009 U.S. Search Engine Rankings</title>
		<link>http://www.adoperationsonline.com/2009/03/16/comscore-releases-february-2009-us-search-engine-rankings/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/03/16/comscore-releases-february-2009-us-search-engine-rankings/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 09:00:32 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Ask Network]]></category>
		<category><![CDATA[core domain]]></category>
		<category><![CDATA[core search rankings]]></category>
		<category><![CDATA[cross channel searches]]></category>
		<category><![CDATA[digital measurement]]></category>
		<category><![CDATA[expanded search rankings]]></category>
		<category><![CDATA[Google sites]]></category>
		<category><![CDATA[local directory]]></category>
		<category><![CDATA[mapping]]></category>
		<category><![CDATA[Microsoft sites]]></category>
		<category><![CDATA[partner searches]]></category>
		<category><![CDATA[qSearch]]></category>
		<category><![CDATA[search analysis]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[search queries;]]></category>
		<category><![CDATA[search query;]]></category>
		<category><![CDATA[user generated video]]></category>
		<category><![CDATA[Yahoo sites]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3286</guid>
		<description><![CDATA[RESTON, VA, March 13, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Americans conducted 13.1 billion core searches in February 2009, down 3 percent versus January – a decline that is primarily the result of the shortened month.
February [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/03/16/comscore-releases-february-2009-us-search-engine-rankings/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ad Ops Daily Bits: March 13 2009</title>
		<link>http://www.adoperationsonline.com/2009/03/13/ad-ops-daily-bits-march-13-2009/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/03/13/ad-ops-daily-bits-march-13-2009/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 23:50:53 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Ops: Daily Bits]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdSense]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[ad ops daily bits]]></category>
		<category><![CDATA[Adam Gottlieb]]></category>
		<category><![CDATA[adsense]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[aol ceo]]></category>
		<category><![CDATA[aol chief executive]]></category>
		<category><![CDATA[Bob Maynard]]></category>
		<category><![CDATA[cellphone]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[content strategist]]></category>
		<category><![CDATA[Dawn Bovasso]]></category>
		<category><![CDATA[digital content]]></category>
		<category><![CDATA[Doug Bolin]]></category>
		<category><![CDATA[head of sales]]></category>
		<category><![CDATA[Jared Keleher]]></category>
		<category><![CDATA[Lynn Leitte]]></category>
		<category><![CDATA[Mary S. Butler]]></category>
		<category><![CDATA[Matt Geraghty]]></category>
		<category><![CDATA[Michael Barnwell]]></category>
		<category><![CDATA[mobile browser]]></category>
		<category><![CDATA[mobile phone]]></category>
		<category><![CDATA[mobile tracking]]></category>
		<category><![CDATA[North America]]></category>
		<category><![CDATA[online ad targeting practices]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[Rachel Lovinger]]></category>
		<category><![CDATA[Razorfish]]></category>
		<category><![CDATA[Robert Stribley]]></category>
		<category><![CDATA[Ruth Kaufman]]></category>
		<category><![CDATA[scatter gather]]></category>
		<category><![CDATA[scattergather]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[Tim Armstrong]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3281</guid>
		<description><![CDATA[- Advertisers Get a Trove of Clues in Smartphones
&#8220;The millions of people who use their cellphones daily to play games, download applications and browse the Web may not realize that they have an unseen companion: advertisers that can track their interests, their habits and even their location.&#8221; &#8211; The New York Times
- Google&#8217;s Head of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Introduces Behavioral Targeting Through Google Ads</title>
		<link>http://www.adoperationsonline.com/2009/03/12/google-introduces-behavioral-targeting-through-google-ads/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/03/12/google-introduces-behavioral-targeting-through-google-ads/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 11:50:42 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Advertising Challenges]]></category>
		<category><![CDATA[User Privacy]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[ads preferences manager]]></category>
		<category><![CDATA[adsense]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[browser cookie]]></category>
		<category><![CDATA[BT]]></category>
		<category><![CDATA[google account]]></category>
		<category><![CDATA[google ad sense]]></category>
		<category><![CDATA[google ads]]></category>
		<category><![CDATA[google content network]]></category>
		<category><![CDATA[interest based advertising]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[opt-in]]></category>
		<category><![CDATA[opt-out]]></category>
		<category><![CDATA[optin advertising]]></category>
		<category><![CDATA[optout advertising]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[web cookie]]></category>
		<category><![CDATA[web history]]></category>
		<category><![CDATA[web monetization]]></category>
		<category><![CDATA[web privacy]]></category>
		<category><![CDATA[web search history]]></category>
		<category><![CDATA[web search;]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3267</guid>
		<description><![CDATA[Yesterday&#8217;s post in the Google AdSense global blog* confirms what we all thought it would happen: that Google will finally make a business decision to leverage their unrivaled wealth of information coming from their search capabilities and attempt to implement a form of BT (Behavioral Targeting) to unsuspecting users.
Claiming to &#8220;driving monetization with ads that [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Research and Markets: CDNs Deliver 30% Growth In &#8216;08 Led By Pro Video Publishing, Video Ad Network Momentum</title>
		<link>http://www.adoperationsonline.com/2009/03/11/research-and-markets-cdns-deliver-30-growth-in-08-led-by-pro-video-publishing-video-ad-network-momentum/?nucrss=1</link>
		<comments>http://www.adoperationsonline.com/2009/03/11/research-and-markets-cdns-deliver-30-growth-in-08-led-by-pro-video-publishing-video-ad-network-momentum/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 09:00:35 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Reports and Studies]]></category>
		<category><![CDATA[Video Ads]]></category>
		<category><![CDATA[Video Platforms]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[broadband]]></category>
		<category><![CDATA[broadband media;]]></category>
		<category><![CDATA[Comcast]]></category>
		<category><![CDATA[content delivery networks;]]></category>
		<category><![CDATA[Dublin]]></category>
		<category><![CDATA[Ireland]]></category>
		<category><![CDATA[Large media combines;]]></category>
		<category><![CDATA[Limelight Networks;]]></category>
		<category><![CDATA[media servers;]]></category>
		<category><![CDATA[MRR;]]></category>
		<category><![CDATA[online experiences]]></category>
		<category><![CDATA[online music radio spins;]]></category>
		<category><![CDATA[Online Music Spins;]]></category>
		<category><![CDATA[Paul A. Palumbo;]]></category>
		<category><![CDATA[Pro Video Publishing;]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[self-hosted networks;]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[USD]]></category>
		<category><![CDATA[video advertising]]></category>
		<category><![CDATA[video advertising networks;]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3175</guid>
		<description><![CDATA[DUBLIN, Ireland &#8211; Research and Markets has announced the addition of the &#8220;CDN Account Verticals and Revenue Performance: 2006 &#8211; 2010&#8221; report to their offering.
Content Delivery Networks (CDNs) posted $1.16 billion in 2008 revenue, notching 30% improvement over 2007.
The U.S. market made up an estimated 57% of the global tally; combined geographies are forecast to [...]]]></description>
		<wfw:commentRss>http://www.adoperationsonline.com/2009/03/11/research-and-markets-cdns-deliver-30-growth-in-08-led-by-pro-video-publishing-video-ad-network-momentum/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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