Category Page for: Google

Scour.com CEO Dan Yomtobian to Join Panel at Search Engine Strategies Chicago

» by Otilia Otlacan December 11th, 2008 at 9:15 am » Comments (0)

Yomtobian to Address Topic “Is There Life Beyond Google?” SHERMAN OAKS, Calif. - Social search engine Scour.com today announced that CEO Daniel Yomtobian will participate in a panel at the Search Engine Strategies Chicago conference. The panel will explore the topic “Is There Life Beyond Google?” The conference takes place December 8-11, 2008, at the Chicago Hilton. Yomtobian will discuss the promise of human-powered, or social, search as a complement to Google’s primarily algorithmic search. The session is scheduled for Monday, December 8th, at 3:00 PM – 4:00 PM. The panel will explore a variety of alternative and specialty search engines that provide ...more »

Google AdSense and DoubleClick Integration: Google Ads Now Served Through DoubleClick (beta)

» by Otilia Otlacan December 8th, 2008 at 4:44 pm » Comments (0)

I've been repeatedly asked over the past several days what is going on in regard to the eagerly awaited Google AdSense - DoubleClick DFP integration, particularly since a number of people have noticed Google ads that appear to be served through DoubleClick. Here's an updated summary for all of you interested in the matter: 1. The integration AdSense - DoubleClick was originally scheduled to be included in the DoubleClick DFP fall release 2008 - there's been even a premature announcement from DoubleClick concerning this. However, the release did not include support for AdSense. 2. Currently, AdSense integration is mentioned in DFP as being ...more »

Hallmark Channel and Google to Form Strategic TV Advertising Agreement

» by Otilia Otlacan December 8th, 2008 at 10:45 am » Comments (0)

Agreement Gives Advertisers Access to Hallmark Channel Family-Friendly Programming NEW YORK & MOUNTAIN VIEW, Calif. - Hallmark Channel and Google (NASDAQ:GOOG) announced a strategic agreement to offer advertisers access to high-quality family-friendly programming through the Google TV Ads program. Advertisers will now be able to reach even more viewers by using Google TV Ads platform to place ads on both Hallmark Channel and Hallmark Movie Channel. In November, Hallmark Channel was seen in 86 million homes across the U.S. and over the past year has consistently ranked in the top ten prime time ratings. The network will air in 2009 more than ...more »

Circulating Campaigns on Google and YouTube is now Possible for Smart AdServer clients

» by Otilia Otlacan November 21st, 2008 at 10:45 am » Comments (0)

Paris, 20 November 2008 – Smart AdServer, a leader in Europe in the adserving and digital marketing fields, announced that it has obtained Google certification for the circulation of online advertising campaigns on the "Google Content Network" as well as on YouTube. Google content network, one of two Google network components, is made up of many hundreds of thousands of Internet sites, web pages and blogs which have joined the AdSense Google network in order to be able to display contextual advertising. Now certified by Google, Smart AdServer is among the first European Adservers to meet the technical requirements implemented by ...more »

Google Ad Planner Comes Out of Private Beta, Does Not Work Though

» by Otilia Otlacan November 11th, 2008 at 7:01 pm » Comments (0)

The Google AdWords folks have just announced the opening of Google Ad Planner, Google's newest service for advertisers and agencies. Previously launched in private beta, Google Ad Planner has opened for everyone and comes with some pretty cool features. However... history repeats: as with the opening of Ad Manager, when the system has just become unavailable, Ad Planner too seems to have gone wild and appears to be either down or having serious issues. Many report to have tried to sign up, but are facing a blank page instead. Until the issues resolve, read below the official announcement and list of features: more »

Yahoo! Announces Termination of Services Agreement by Google

» by Otilia Otlacan November 6th, 2008 at 12:38 pm » Comments (0)

SUNNYVALE, Calif. - Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company, today announced that Google has terminated the advertising services agreement the companies announced in June. Yahoo! continues to believe in the benefits of the agreement and is disappointed that Google has elected to withdraw from the agreement rather than defend it in court. Google notified Yahoo! of its refusal to move forward with implementation of the agreement following indication from the Department of Justice that it would seek to block it, despite Yahoo!’s proposed revisions to address the DOJ’s concerns. While the implementation of the services agreement with Google ...more »

AdRevenue ‘08: First Online Industry Summit Dedicated to Improving Ad Inventory Strategies

» by Otilia Otlacan October 30th, 2008 at 6:19 pm » Comments (0)

Ad Revenue Optimizer PubMatic Develops Thought Leadership Conference Focused on Increasing the Value of Unsold Inventory Amid Online Advertising Slowdown PubMatic (www.pubmatic.com), which provides more than 5,000 online publishers with real-time ad optimization, announced AdRevenue '08 (www.adrevenue08.com), the first conference dedicated entirely to improving the value of ad inventory for online publishers and ad networks. PubMatic, known for recognizing trends in ad network pricing with its AdPrice Index, identified the need for a forum where the most respected names in the online advertising come together to address strategies to maximize industry-wide ad inventory revenue. During the one-day summit taking place November 14th ...more »

Google and WPP launch Marketing Research Awards Program

» by Otilia Otlacan October 30th, 2008 at 11:30 am » Comments (0)

Google and WPP team up to endow research into how online media influences consumer behaviour NEW YORK - Google and WPP (NASDAQ: WPPGY) announced today that they will jointly fund a grant program to support research into how online media influences consumer behaviour, attitudes and decision making. WPP and Google will contribute up to $4.6 million over three years to endow the Google and WPP Marketing Research Awards Program, which will immediately begin reviewing grant applications. The program will be overseen by Professor John Quelch, Senior Associate Dean of Harvard Business School and a non-executive Director of WPP; Dr. Hal Varian, Google's Chief ...more »

Google Continues to Dominate Search Advertising, but Yahoo Gained Ground According to Latest Efficient Frontier Report

» by Otilia Otlacan October 23rd, 2008 at 9:37 am » Comments (0)

Google Gets $1.14 of Every New Dollar Spent on Search, Accounting for 76% of US Search Spending SUNNYVALE, Calif. - Efficient Frontier, the worldwide leader in providing Search Engine Marketing technology and services to leading advertisers and agencies, today released the U.S. Search Engine Performance Report: Q3 2008. The report, the largest independent research in the search marketing industry, was based on an analysis of 60 billion impressions and 428 million clicks across an index of Efficient Frontier advertisers. The results of the research indicate that while overall growth has been slowing throughout 2008, return on investment remains strong in this ...more »

U.S. Search Market Continues to Buck Broader Economic Trends in Q3

» by Otilia Otlacan October 22nd, 2008 at 10:00 am » Comments (0)

SearchIgnite issues Q3 report evaluating state of search landscape and performance of the top engines ATLANTA - U.S. search marketing spend showed strong growth in the third quarter of 2008, up almost 27% compared with Q3 2007. The findings come from a new quarterly study released today from SearchIgnite, a leading provider of search management and auction campaign optimization technology managing more than $350 million in paid search annually. Spend from existing search marketing advertisers (“Same Advertiser Spend”) is up year-over-year (“YoY”) in Q3 across all engines by 26.9% in the U.S., a slight increase from the YoY growth seen in Q3 ...more »