RESTON, VA, June 17, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In May 2009, Americans conducted 14.3 billion core searches.

May 2009 U.S. Core Search Rankings

Google Sites led the U.S. core search market in April with 65.0 percent of the searches conducted, followed by Yahoo! Sites (20.1 percent), Microsoft Sites (8.0 percent), Ask Network (3.9 percent) and AOL LLC (3.1 percent).
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AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the top ad network, reaching nearly 176.5 million U.S. Internet users, or 91.5 percent of the total audience, followed by Yahoo! Network (167.1 million) and Google Ad Network (164.5 million). New ad network FOX Audience Network ranked sixth, reaching 149.2 million people. Several ad networks in the top 25 achieved double-digit growth during the past year, led by Turn Inc. (up 121 percent), CPX Interactive (up 88 percent) and 24/7 Real Media (up 48 percent).
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RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In April 2009, Americans conducted 14.8 billion core searches, a 3-percent gain versus March.

April 2009 U.S. Core Search Rankings
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Swine Flu Concerns Cause Surge in Visitation to CDC.gov

Social Networking Category Has Record Month Led by Gains at Twitter and Facebook

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. consumer activity at the top online properties for April 2009 based on data from the comScore Media Metrix service. April saw Americans turn to the Web for the latest information related to the swine flu, causing traffic to soar at CDC.gov. The month also saw visitation to social networking sites reach record numbers, driven by growth at Twitter.com and Facebook.com, as well as an increase in visitation to real estate and home-related sites as the spring season prompted many Americans to consider home improvements. The tax category also experienced strong growth as procrastinating Americans tried to beat the April 15 deadline.
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Average U.S. Viewer Watched 5.5 Hours of Online Video During the Month,

According to comScore Video Metrix

RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2009 data from the comScore Video Metrix service, showing that U.S. Internet users viewed 14.5 billion online videos during the month, representing an increase of 11 percent versus February.
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Multi-Disciplinary Forum Includes Agency Creatives for the First Time

NEW YORK - The Interactive Advertising Bureau (IAB) announced that it has held its first meeting of the Re-Imagining Interactive Advertising Task Force, comprised of top online publishers, media agencies and, for the first time, creative officers from the nation’s leading advertising agencies. The new task force’s objective is to develop a comprehensive roadmap for the next stages in the evolution of interactive advertising to ensure that ad formats meet the growing business and creative needs of advertisers, agencies and publishers.
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NEW YORK - Reportlinker.com announces that a new market research report is available in its catalogue: Mobile advertising players: ones to watch

The economic crisis gives us a timely opportunity to look at the current state of mobile advertising – particularly the players. Mobile advertising companies will have to work harder to grow their business and many of the small players will struggle.
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New Forms of Scripted Attacks on the Rise – The “Zero-iframe” Clicker
ad:tech San Francisco

AUSTIN, Texas - Click Forensics™, Inc. released industry pay-per-click (PPC) fraud figures for the first quarter 2009 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index® (www.ClickFraudIndex.com). Now in its fourth year, the Click Fraud Index provides statistically significant industry PPC data collected from online advertising campaigns for both large and small advertisers across all leading search engines. Traffic across more than 300 ad networks is also reflected in the data. Key findings for Q1 2009 include:
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