Home » Digital Intelligence » Google
Category: Google
Robust Retailer Investment in Search Drives Strong Q4
IgnitionOne releases positive Q4 Digital Media Report as Mobile marketing becomes an emphasis in marketer media mix NEW YORK – The year ended with an extremely strong Q4 for online advertising as U.S. paid search spending grew 22% year-over-year resulting in the best quarter to date. Retailers drove much of this spending, as holiday shopping [...]
Q3 Online Advertising Growth Gives Rise to Cautious Optimism for Q4
Despite global macroeconomic woes, IgnitionOne releases positive Q3 Global Digital Media Report with continued growth predicted for Q4 NEW YORK – Online advertising saw strong spend growth globally in the third quarter, with spend up 10% YOY, excluding Asia. This represents strong growth in spite of global economic challenges worldwide. Paid search advertising grew 7% [...]
Dex One and Google Create Strategic Advertising Sales Partnership
Agreement Supports Plans to Drive Dex One’s Digital Sales to 30 Percent of Total Revenue by End of 2012 CARY, N.C. – Dex One Corporation (NYSE: DEXO) and Google announced a strategic agreement that will elevate Dex One to a select group of companies around the world who serve as Google AdWords™ Certified Partners. This [...]
US Online Advertising Sees Strong Growth in Q2, Paid Search Dips in June
IgnitionOne Releases Q2 US Digital Media Report NEW YORK – Online advertising saw strong spend growth in the second quarter, according to a report released by IgnitionOne, a leading provider of performance marketing technology and services, managing more than $1 billion in online advertising for some of the world’s largest brands and their agencies, including [...]
Small Businesses Achieved More in Search in Q4, with Diversified Search Engine Strategies and 56% More Calls
Mid-Quarter Shift from Google to Yahoo-Bing Search Alliance Reflects Increased Click-Through Rates and Lower Costs Per Click IFA 2011 IRVINE, Calif. – Small businesses achieved more in search in the fourth quarter of 2010 by increasing their keyword portfolios and diversifying ad spending across the major search engines, according to a report released by WebVisible [...]
Strategy Analytics 2011 Predictions: Tablets Beat Netbooks, Cloudy Outlook for iTunes, Facebook TV To Arrive?
BOSTON – Will 2011 be the year of Facebook TV, CloudTunes and Wii2? Strategy Analytics’ analysts have dug themselves out of snow drifts, put another log on the fire, and pooled their thoughts on the year ahead. Connected TV will not be going away, in spite of early glitches: Google, Apple and Microsoft may be [...]
Myspace and Google Renew and Expand Search and Advertising Agreement
LOS ANGELES & MOUNTAIN VIEW, Calif. – Myspace and Google, Inc. announced a multi-year agreement to renew and expand their long-standing search and advertising relationship. Under the terms of the new agreement, Google will continue to power Myspace search and search advertising and will also provide additional display advertising services to enhance the rich entertainment [...]
US Internet Publishing and Services Report: Top 50 Companies such as Google, IAC and Yahoo Account for 90% of the $34 Billion in Annual Revenue
DUBLIN – Research and Markets has announced the addition of the “Internet Publishing and Services” report to their offering. The Internet publishing and broadcasting and search portal industry includes about 2,300 companies with combined annual revenue of about $34 billion. Major companies include Google, IAC, and Yahoo!. The publishing and broadcasting segment of the industry [...]
Research and Markets: Google Dominates The Sector and Has A Brand Value Of $32bn In The Branding Agency Interbrands 2009 Analysis Of Global Brands
DUBLIN – Research and Markets has announced the addition of the “Trends and Strategies in Pharmaceutical and Medical Device Branding” report to their offering. It is interesting to consider what if the founders of Yahoo had stuck to the original name. Certainly we would not have the iconic logo and of course the memorable name [...]
comScore Media Metrix Ranks Top 50 US Web Properties for July 2010
Online Gambling Sites See Pickup during World Series of Poker Tournament; Americans Browse Retail Sites to Shop Summer Deals RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for July 2010 based on data from the comScore [...]
AOL and Google Renew and Expand Global Partnership
MOUNTAIN VIEW, Calif. and NEW YORK – Google Inc. (NASDAQ:GOOG) and AOL Inc. (NYSE:AOL) announced a five-year renewal and expansion of one of the largest and longest-standing partnerships in Internet history. The global alliance, which has at its core Google’s provision of search services to AOL’s content network and properties, in exchange for a revenue-sharing [...]
DIRECTV and Google Enter into Ad Sales Partnership
Advertisers Will Be Able To Reach Eleven DIRECTV Channels Through Google TV Ads NEW YORK – DIRECTV, the world’s most popular video service, and Google announced a strategic partnership in which Google will become the sales representative for a broad selection of advertising inventory on several cable networks carried on DIRECTV.
Keep in touch!