Category Archives: Google

Yahoo! Appoints Marissa Mayer Chief Executive Officer
Ad & Media Strategies
July 18, 2012 posted by Otilia Otlacan

Yahoo! Appoints Marissa Mayer Chief Executive Officer

Yahoo! (NASDAQ:YHOO) today announced that it has appointed Marissa Mayer as President and Chief Executive Officer and Member of the Board of Directors effective July 17, 2012. The appointment of Ms. Mayer, a leading consumer internet executive, signals a renewed focus on product innovation to drive user experience and advertising revenue for one of the world’s largest consumer internet brands, whose leading properties include Yahoo! Finance, Yahoo! Sports, Yahoo! Mobile, Yahoo! Mail, and Yahoo! Search.

comScore Releases April 2012 U.S. Online Video Rankings
Ad & Media Strategies
June 1, 2012 posted by Otilia Otlacan

comScore Releases April 2012 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in April. Video ads saw another record-breaking month with nearly 9.5 billion, representing 1 in 5 videos viewed online in April.