SES Accelerator San Diego 2012; Online Marketing Summit 2012
SAN DIEGO – The SES Conference & Expo has announced a one-day event in San Diego, the SES Search and Social Accelerator. This event is being held in collaboration with the Online Marketing Summit (OMS) and will take place from 8:30 a.m. to 6:30 p.m. on Thursday, February 9, 2012. The SES Accelerator is aimed at experienced marketing and advertising professionals who have been in the industry for 3 to 5 years. For more information or to register to attend SES Search and Social Accelerator or Online Marketing Summit, visit: http://sesconference.com/accelerator/.

The sessions at the SES Accelerator will consist of three concurrent tracks beginning after the keynote on Thursday and continuing through to 5:30 p.m., and then followed by SES’ traditional Black Hat/White Hat Unconferenced session. Topics will focus on search, social and analytics and sessions will feature the top experts in these fields.

The event’s opening Spotlight Session, “Optimizing Humans! The Art of Data-Driven Social Marketing,” will be given by Marty Weintraub, the CEO of aimClear. The online marketing agency has managed Facebook ad campaigns generating over 10 billion impressions internationally for clients including MarthaStewart.com, Siemens, Second Life and Budget Direct. Weintraub has written extensively for respected Internet marketing trade publications and is the author of the book Killer Facebook Ads.

When asked about his Spotlight Session, Weintraub remarked, “Wondering how to explode your social media strategy? This keynote presentation focuses on immediately actionable paid and organic social tactics marketers can use for enhanced demographic research and data-driven community outreach.”

“We’re thrilled to be working with OMS to deliver a highly compelling day of online marketing best practices,” said Mike Grehan, the Global VP of Content for SES parent company Incisive Media. Grehan, who will be delivering the day’s opening remarks prior to Weintraub’s keynote speech, continued, “We anticipate our attendees will embrace a day of free idea exchanges on the subject of internet marketing but, unlike our other events, there will be no exhibitor floor or vendor sales. The focus will be strictly on actionable education for today’s experienced marketing and advertising professionals.”

To register for SES Accelerator, complete the registration form.

About SES

Incisive Media’s SES Conference & Expo is a leading global conference and training series focused on search engine marketing. Other Incisive resources include ClickZ, which provides digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which covers news and information about search, analysis of the search engine industry, and offers tools for improving search marketing effectiveness. For more news and event updates visit the SES press room.

Incisive Media is a leading global provider of specialized business news and information in print, online, and in person. The company’s principal markets include financial services, legal services, commercial real estate, marketing services, and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com.

About Online Marketing Summit

Online Marketing Summit (OMS) offers an educational environment that facilitates incredible learning, networking and collaboration opportunities amongst marketers, executives and digital professionals. OMS is singularly committed to its mission to educate marketers on the emerging best practices of online marketing through a professional development conference and exhibition. More than 12,000 marketers have learned, collaborated and networked at OMS events over the years. For more information, visit www.onlinemarketingsummit.com.

SES New York 2012
NEW YORK – SES New York 2012 announced today that Avinash Kaushik, Digital Marketing Evangelist for Google and Author of Web Analytics 2.0, will present the keynote address at the conference to be held at the Hilton New York on March 19-23, 2012. At SES New York Kaushik, whose keynote is entitled “Business Optimization in a Digital Age,” will present his latest insights on designing multi-channel digital marketing programs to achieve maximum economic value.

The largest search and social media event of its kind, SES New York attracts 3,500 to 4,000 online marketers. Incisive Media is offering a pre-agenda savings of up to $800 for those who register by January 20, 2012.

“We promise our attendees they will hear from the most innovative experts – the most creative minds in the industry – and who could personify this better than Avinash Kaushik,” said Matt McGowan, Managing Director of Americas at Incisive Media. “Even though the surge of social media has caused search marketing to become much more complicated, he’s promised to convince us that the right integrated digital marketing strategy can pay off with big returns on investments.”

“SES New York is always a high point in my conference year, and I’m preparing to add to the excitement with my keynote on balancing the many digital marketing channels across the four most important business drivers,” said Kaushik. “Metrics play a significant role in multi-channel digital strategies and I will, as usual, be discussing how to leverage key metrics for optimal campaign results. I’m really looking forward to meeting old friends and meeting new colleagues at the show.”

About SES New York

The five-day SES New York conference includes informative presentations and panels, intensive training workshops and a large exhibit hall. Each day is choreographed to leave plenty of time for networking opportunities with industry peers. Its real-time case studies provide attendees with best-practice knowledge that can be immediately applied to their marketing programs, and its classroom-style learning offers a high degree of interactivity.

The SES New York agenda, programmed by the SES Advisory Board, is designed to help online professionals do their jobs better. This year, specific consideration has been given to Demand Gen, SEO, PPC, RTB, mobile, local, as well as both earned and paid social media.

Until end of day January 20, 2012, Incisive Media is offering a pre-agenda registration savings of up to $800.

About Avinash Kaushik

Avinash Kaushik is the Digital Marketing Evangelist for Google and the co-founder of Market Motive Inc. Through his blog, Occam’s Razor, and his best-selling books, Web Analytics: An Hour A Day and Web Analytics 2.0, Kaushik has become recognized as an authoritative voice on how marketers, executive teams and industry leaders can leverage data to fundamentally reinvent their digital existence. Kaushik puts a common sense framework around the often frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centricity and leveraging bleeding-edge competitive intelligence techniques.

Kaushik brings practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including SES Conference & Expo, Monaco Media Forum, iCitizen, JMP Innovators’ Summit, The Art of Marketing and Web 2.0.

Kaushik has lectured at major universities such as Stanford University, University of Virginia, University of California – Los Angeles and University of Utah. Avinash received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.

About Incisive Media

Incisive Media’s SES Conference & Expo is a leading global conference and training series focused on search engine marketing. Other Incisive resources include ClickZ, which provides digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which covers news and information about search and analysis of the search engine industry, and offers tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information in print, online, and in person. The company’s principal markets include financial services, legal services, commercial real estate, marketing services, and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com.

For more news and event updates visit the SES press room.

SES Chicago 2011
CHICAGO – Incisive Media announced the addition of two mobile marketing panels at SES Chicago, taking place November 14-18, 2011 at the Hyatt Regency Chicago. Scheduled for Thursday, November 17, “Smart Mobile Marketing” and “Search on Mobile Devices: The Next Frontier” go beyond current mobile marketing strategies being implemented by search and social media marketers, and inspire new tactics to gain the competitive advantage.

“Smart Mobile Marketing” will focus on actionable mobile best practices that convert to leads and sales. Speakers will cover how to incorporate the latest local and universal SEO tactics into a company’s online marketing mix and how to measure results.

“Search on Mobile Devices” addresses the lack of good search capabilities in mobile, particularly the problems with desktop search. The most pressing question will be tackled: Who will step up to the plate and develop a truly sophisticated user interface for mobile search?

Incisive Media is offering a special savings of up to $400 for those who register for SES Chicago prior to October 21.

Joining the mobile revolution, SES launched its free mobile app at SES San Francisco in August with much success. With more than 5,000 people in attendance, there were 6,000 downloads with an average of each download being accessed five times per day. Using the SES mobile app, conference attendees could review the conference agenda and events calendar to create their own personal schedule. It also provided up-to-the-minute news from ClickZ and Search Engine Watch. It can be downloaded through Apple iTunes at http://bit.ly/raxPxg. It is also available for Blackberry and Android devices at http://bit.ly/omc4zC.

“Like everyone these days, we are on the mobile bandwagon, but we wanted to take it a bit further with our mobile marketing curriculum at SES Chicago,” said Matt McGowan, Managing Director of Americas at Incisive Media. “I’m sure attendees will agree with our selection of the two – one to fully integrate mobile into their marketing strategies and one to put a little pressure on the industry to come up with more streamlined mobile search capabilities.”

“We’re really excited that we got the SES mobile app up and running, too. It’s a great vehicle for expanding the reach of our conferences. Attendees can connect with each other, find out what companies are exhibiting, determine which speakers they don’t want to miss, and decide which special events to attend,” continued McGowan.

Incisive Media is offering a special savings of up to $400 for those who register for SES Chicago prior to October 21.

About SES

Incisive Media’s SES Conference & Expo is a leading global conference and training series focused on search engine marketing. Other Incisive resources include ClickZ, which provides digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which covers news and information about search, analysis of the search engine industry, and offers tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information in print, online, and in person. The company’s principal markets include financial services, legal services, commercial real estate, marketing services, and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com.

SES Chicago 2011
CHICAGO – At SES Chicago, taking place November 14-18, 2011 at the Hyatt Regency Chicago, Incisive Media is programming an Accelerator Track consisting of presentations and panels on the latest trends in e-commerce. Given by experts in analytics, site usability, and other aspects of e-commerce, SES Chicago attendees will gain best practices on improving their ROIs.

One of the sessions, “Pagination for e-Commerce Sites,” is structured as a workshop and is being led by Eric Enge, President of Stone Temple Consulting. He will examine a few of the attendees’ own websites and describe the latest tools available for facilitating a more effective match between users’ needs and search engines.

The second panel, called “e-Commerce Analytics: 3 Reports You Can’t Live Without,” will feature e-commerce experts sharing their top three most valuable results – results that drive better, more profitable decisions.

“With Chicago being an important center of e-commerce and the etail industry, we loved the synergy of presenting what’s new for online businesses that depend on staying current to improve their sales and increase their profits,” said Matt McGowan, Managing Director of Americas at Incisive Media. “I’m looking forward to reconnecting with our previous Chicago colleagues and welcoming new attendees – and yes, with our huge program, we’ll have something for everyone at every level.”

SES Chicago, the leading event for marketing, social media, and search engine optimization professionals, offers over 70 sessions designed for those with any range of experience in online marketing. In addition to its informative presentations, intensive training workshops and tracks, and large exhibit hall, SES Chicago fosters a great environment for networking with industry peers – both formally and informally – that lead to valuable business outcomes.

Incisive Media is offering a special savings of up to $400 for those who register for SES Chicago prior to October 21.

About SES

Incisive Media’s SES Conference & Expo is a leading global conference and training series focused on search engine marketing. Other Incisive resources include ClickZ, which provides digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which covers news and information about search, analysis of the search engine industry, and offers tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information in print, online, and in person. The company’s principal markets include financial services, legal services, commercial real estate, marketing services, and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com.

For more news and event updates visit the SES press room.

SES San Francisco 2011
SAN FRANCISCO – Marin Software, provider of the leading online advertising management platform for advertisers and agencies, announced the release of advanced management and reporting capabilities for YouTube ads. Customers can now realize the same time savings and financial benefits from managing YouTube campaigns that they experience today managing search, display, and social ad programs through Marin.

News Facts:

Google ranks YouTube as the world’s second largest search engine, and according to comScore, YouTube delivers more than 2 billion viewing sessions each month to users in the United States alone. Given the popularity and reach of the site, Marin Software has extended its platform to support YouTube, providing marketers with enhanced workflow, analytics, and optimization tools for managing video ads, in-video advertising, and banner placements on YouTube.

Advertisers can now manage search, display, social and video marketing campaigns through one interface, greatly improving overall marketing efficiency. Marin streamlines the marketer’s workflow and improves financial results by providing automated bidding, keyword management, creative testing, and detailed cross-channel reporting.

Marin Software support of YouTube is available immediately. Enterprise Edition customers gain full reporting capabilities for both premium and self-service YouTube ads, as well as management capabilities for all self-service YouTube ad types. Professional Edition customers receive reporting and management functions for YouTube self-service ads.

Marin Software is exhibiting at SES San Francisco August 15 -19. Those interested in a demo of Marin can visit booth #601 at the conference.

About Marin Software:

Marin Software is a leading provider of online advertising management solutions, offering an integrated platform for managing search, display, and social marketing. The company provides solutions for advertisers and agencies of all sizes, enabling them to improve financial performance, save time, and make better decisions. Marin Enterprise, the company’s flagship product, addresses the needs of online marketers spending at least $100,000 per month on biddable media. Marin Professional delivers the same power and ease of use as Marin Enterprise, through an application designed for marketers spending less than $100,000 per month on biddable media. Headquartered in San Francisco, with offices worldwide, Marin’s technology powers marketing campaigns for over 800 customers managing more than $2 billion of annualized ad spend in more than 160 countries. For more information, please visit: http://www.marinsoftware.com.

Incisive Media is offering an attractively-priced All Access Passport, which includes access to all conference sessions, keynotes, the expo hall, training sessions and partnered forums.

“This is the second year for presenting SES San Francisco as the major attraction during our Connected Marketing Week,” said Matt McGowan, Managing Director of Americas for Incisive Media. “We have a packed schedule of sessions, labs, trainings, forums, exhibitions and networking events from Monday to Friday, extending all day and even into the evening in some cases. Social media and search have evolved at an incredible pace this year, and we’re determined to cover all these developments.”

This year’s SES San Francisco will include a new networking format “SpeedConnect” in which attendees will engage in a series of quick meetings with experts who can potentially help them with their business needs. “People have been telling us that although we provide plenty of networking, they want a more structured opportunity to meet with key people who they might ordinarily not be able to ferret out in the large crowd. SpeedConnect is our answer,” said McGowan. One-hour SpeedConnect sessions will be featured in the program on Tuesday and Wednesday.

The SES San Francisco program is divided into tracks that cover a specific subject within search and include sessions and panels that are appropriate for beginner, intermediate and advanced marketers. Attendees can switch between these tracks to mix and match which sessions they choose to attend:

SEO track
PPC track
Social media track
Local/mobile track
Accelerator track
Global business track
Special interest track

About SES

Incisive Media’s SES is a leading global conference and training series focused on search engine marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com.

SES Toronto 2011
TORONTO – During SES Toronto at the Hyatt Regency Toronto June 13-15, 2011, Canadian marketers will have the opportunity to hear from their peers on the latest trends in search engine optimization (SEO), social media, local, mobile, link building, video optimization, pay-per-click (PPC), usability and more.

“We know that our Canadian friends have many of the same social media and search marketing challenges and opportunities that we have in the U.S., but there are slight twists and variations,” said Matt McGowan, Managing Director of Americas for Incisive Media. “That’s why we programmed SES Toronto to include the leading voices in all aspects of Canadian marketing. This gives attendees the opportunity to mingle with their fellow-country marketers, share experiences, and go away briefed on the latest Canadian-specific trends that can immediately benefit their marketing programs.”

Now in its eighth year, the SES Toronto conference includes two days of search marketing sessions, vendor exhibitions, and networking events on June 13 and 14, and one day of training on June 15. Throughout the conference, there are informal opportunities for attendees to mingle, including a networking reception at the end of the day on June 13. From now through May 18, marketers can register for SES Toronto to receive an early-bird savings of up to $200.

The two Canadian keynote speakers are Amber Mac, technology journalist, best-selling author and columnist, and Tracy Smith, Vice President, Performance Marketing and Go-To-Market, Yellow Pages Group.

Canadian experts included in the SES Toronto program are:

Speakers:
Kerstin Baker-Ash, Head, Performics Canada
Guillaume Bouchard, Co-founder and CEO, NVI
Laura Callow, Senior Search Marketing Manager, Intuit Canada, Global Business Division
Dave Davies, CEO, Beanstalk SEO
June Li, Founder and Managing Director, ClickInsight
Steve Mast, President, Delvinia
Jeff Quipp, Founder and CEO, Search Engine People Inc.
Ezra Silverton, President and Founder, 9th sphere

Moderators:
Andrew Goodman, SES Advisory Board and President, Page Zero Media
Jim Hedger, writer and broadcaster
Robert Rock, Account Manager, Search Engine People

Register now to attend the SES Toronto conference, including all conference sessions, keynotes, the expo hall, training sessions and partnered events.

About SES

Incisive Media’s SES is a leading global conference and training series focused on search engine marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com

For more news and event updates visit the SES press room at http://media.searchenginestrategies.com.

SES Toronto 2011
TORONTO – The Hyatt Regency Toronto will be the venue for Incisive Media’s SES Toronto, to be held June 13-15, 2011. From now through April 15, marketers can register to receive a pre-agenda savings of up to $400 for the Canadian-focused search and social marketing event. An attractively-priced All Access Passport, which includes access to all conference sessions, keynotes, the expo hall, training sessions and partnered events, is being offered.

“It should be a really exciting SES Toronto this year because we’ve got a slew of new content for attendees,” said Matthew McGowan, Managing Director of Americas for Incisive Media. “The social media and search arena has changed drastically in the last year, especially with the growing influence of smart mobile marketing. We’ve lined up all the experts to share their new practices and innovations with our Canadian colleagues.”

Along with SEO, SEM and PPC sessions aimed at the Canadian market, SES Toronto features sessions that have been popular with State-side conference attendees, but never presented in Canada. These sessions include:

Key Points in Launching a Global Website
Smart Mobile Marketing
Next Generation YouTube Marketing
Content Marketing Optimization
Managing Your Online Reputation
What Every Paid Search Advertiser Needs to Know about the Bing/Yahoo Alliance
Social Media Solutions on a Budget
Enterprise Level SEO
Local 2.0: the Evolution of Search

This is the 8th year Incisive Media has presented SES Toronto, which features sessions specifically geared towards beginners, intermediates and advanced marketers. The conference program runs all day June 13 and 14, as does the Expo Hall. June 15 is set aside for training workshops. Throughout the conference, there are informal opportunities for attendees to mingle, including a networking reception at the end of the day on June 13.

To attend SES Toronto, fill out the registration form here.

About SES

Incisive Media’s SES is a leading global conference and training series focused on search engine marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com.

SES New York 2011
NEW YORK – Atrinsic Interactive, a division of Atrinsic Inc. (Nasdaq:ATRN), released a white paper at atrinsicaffiliatenetwork.com, which details the growing challenges of – and strategies for – preventing affiliate brand abuse in the SEM channel. The Affiliate Brand Abuse Explosion in the SEM Channel reveals that brands are at a greater risk than ever before of having their SEM brand campaigns hijacked, their brand equity diluted, and of falsely paying out valuable advertising dollars. Focused on solutions, the paper offers proven strategies for locking down brands to prevent abuse, potentially saving advertisers an average of over 40% in previously misattributed revenue.

“Our data shows that the dollars lost by hijacked brands could hit $1.6 billion by 2014,” said Atrinsic Interactive EVP Aaron Baker, who will be presenting results of the Atrinsic white paper on March 22nd, in a session titled “Is Your Affiliate Program Cannibalizing Your Paid Search Efforts?” at SES New York, the industry’s leading search and social marketing conference and expo.

“The good news is that as hijacking techniques become more sophisticated and prevalent, so do the tracking techniques, technologies, and strategies for locking out what is becoming chronic brand abuse,” continued Baker. “This white paper seeks to not only highlight the problem, but to provide advertisers with proven tactics that can help them detect and prevent brand abuse, saving millions of dollars.”

The Affiliate Brand Abuse Explosion in the SEM Channel includes a case study detailing how a major online advertiser whose brand was consistently and successfully being hijacked, was able to track, detect and prevent systematic brand abuse. The advertiser, who had noticed a dramatic increase in CPAs on branded terms, turned to Atrinsic Interactive. Through its proprietary technology, Atrinsic quickly discovered that affiliates had been violating trademark terms and conditions 97% of the time. Within two weeks of applying Atrinsic’s tracking technologies and integrated approach, those violations were reduced by 50%; and, by month’s end, $50k in fraudulent fees had been reversed for the Atrinsic Interactive client, with an estimated annual savings for the advertiser of $600K.

In addition to the advertiser case study, highlights of the white paper include insights into the key tactics brand abusers utilize to hijack the channel and the consequences for the brands abused, as well as the top three things to consider before instituting brand lockdown technologies and the top five tips for locking down a brand – from understanding and tracking campaigns to setting the appropriate affiliate and publisher guidelines.

About Atrinsic Interactive

Atrinsic Interactive, a division of Atrinsic, Inc. (Nasdaq:ATRN), is a full service agency and affiliate network ranked by Advertising Age as one of the top 10 Search Marketing Agencies for 2010.* Offering clients a cross-platform approach, Atrinsic Interactive is dedicated to delivering customers to its clients in the most cost-efficient manner possible by bridging the gap between search and other online marketing channels. Atrinsic Interactive helps advertisers drive leads, acquire customers and build brands through an integrated suite of customer marketing solutions and technology, including SEM/SEO services, business intelligence, social media, the Atrinsic Affiliate Network (atrinsicaffiliatenetwork.com), display advertising, email marketing, mobile marketing, creative services, and its proprietary brand protection technology, Brandlock.

Forward Looking Statements

This press release contains forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the Company’s actual results in future periods to differ materially from forecasted results. A number of factors, including those described in the Company’s filings with the U.S. Securities and Exchange Commission (SEC), could adversely affect the Company. Copies of the Company’s filings with the SEC are available from the SEC, may be found on the Company’s website or may be obtained upon request from the Company. The Company does not undertake any obligation to update the information contained herein, which speaks only as of this date.

*Advertising Age April 26, 2010 “Agency Report 2010” Top 25 Search Agencies

SES New York 2011
NEW YORK – The top three reasons people attend trade shows are to keep up-to-date with industry trends, to learn about new products and to network with their colleagues and competitors. SES New York, which takes place March 21-25, 2011 at the Hilton New York, meets those requirements with over 70 sessions, more than 60 exhibitors, and several networking events.

Search and social media marketing professionals can receive the pre-show discount of up to $200 if they register before March 21.

“In today’s economy, we’re very aware that our SES conference programming and activities have to produce significant ROI, so we incorporate the latest topics, trends and issues and invite the industry experts to present them,” said Matthew McGowan, Managing Director of Americas for Incisive Media. “After hearing our panelists’ and presenters’ case studies and best practice strategies, attendees will walk away with practical tips, tricks, and strategies they can implement as soon as they return to their offices.”

Keep up-to-date with industry trends

With five days of programming, March 21-25, attendees are bound to find more sessions that they will be able to squeeze into their days. Over 70 sessions—geared toward the beginner and very experienced marketer—cover PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.

Learn about new products and services

For attendees who are primarily interested in checking out new products and services, they can drop by the exhibition spaces of American Express OPEN, Bing, Bruce Clay Inc., iContact, iProspect, Marin Software, SubmitEdge, Symantec’s VeriSign Authentication Division and more than 50 other companies.

Network with colleagues and competitors

SES conferences always provide plenty of networking opportunities and this year is no different. SES New York 2011 kicks off with an “SES New York Meet & Greet” at 7pm on Monday, March 21. During the day on Tuesday and Wednesday, March 22 and 23, there is a random-drawing contest: “Play Facebook Face-Off @ SES NY.” Also on Tuesday, SES will sponsor a cocktail reception in the Expo Hall at 5:15pm. The “Infamous SES Black Hat White Hat Unconferenced Session” regularly takes place at SES conferences. This open mic session is scheduled for Wednesday at 5pm.

Through March 21, marketers can register to receive the SES New York pre-show discount of up to $200. For the first time at SES New York, Incisive Media has designed an attractively-priced All Access Passport, which includes access to all conference sessions, keynotes, the expo hall, training sessions and partnered events.

About SES

Incisive Media’s SES is a leading global conference and training series focused on search and social media marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com

SES New York 2011
NEW YORK – The Interactive Advertising Bureau (IAB)’s Local Committee and Ad Networks and Exchanges Committee are programming a forum and track at SES New York, which takes place March 21-25, 2011 at the Hilton New York. SES New York, which is expected to attract more than 5,000 industry professionals, is the industry’s leading search and social marketing conference and expo. To attend SES New York and the IAB forum and session track, register before March 21 and receive the pre-show discount of up to $200.

The IAB Forum, scheduled for Monday, March 21, is a full day of sessions on Local Advertising, including a keynote speech by Warren Webster, President of Patch by AOL. The forum is a perfect guide for brands and agencies who are building a local advertising program.

Scheduled for Tuesday, March 22, the IAB track features the leading voices in the advertising industry who will be examining the latest trends and opportunities in ad networks and ad exchanges.

“We love partnering with the IAB’s industry gurus to present the latest developments and best practices to our attendees,” said Matthew McGowan, Managing Director of Americas for Incisive Media. “There are so many critical changes taking place in the advertising industry that it’s hard to keep up. The specialized networks and exchanges track will save anyone working in this arena a lot of time and effort, and the forum is perfect for local advertising professionals.”

“We’re particularly interested in participating in SES New York at this juncture of our committee because we will only be days away from certification against the new IAB Quality Assurance Guidelines,” said Jay Sears, General Manager of CONTEXTWEB, Inc. and co-chair of the IAB Networks and Exchanges Committee. “It will give us a great opportunity to hear from our constituents in the ad networks and exchanges community.”

Following the Webster keynote, the five sessions of the IAB Forum are:

“Geofences make good customers: Mobile targeting and local results” presents ideas on how to drive the right local audience to commercial opportunities.
“When it rains, it pours: Using apps to drive mobile and iPad engagement” lets attendees in on the first industry-wide study on the intersection between mobile and tablet devices and user engagement in the away-from-home market.
“Back at the wheel: How big auto drives sales” delivers information about how to use display, local and onsite-search to drive local sales.
“Clip and save: Group buying, digital couponing and content that works” addresses the group-buying craze and how marketers can incorporate it into their marketing campaigns.
“In El Barrio: Reaching US Hispanics where they live and shop” presents ideas for going after the $1 trillion purchasing power of the US Hispanic market.

The four sessions within the IAB Ad Networks and Exchanges Track focus are:

“Meet the Buyers: Defining Quality in the Buying Experience”
Chuck Moran, CMO of BURST Media, will moderate a discussion among leading New York City digital buyers about what they are looking for in an ad network or ad exchange.
“The QAGies Are Coming: The Movement for Quality in Display Advertising”
Rob Rasko, President and COO of CPX Interactive and co-chair of the Quality Assurance Guidelines Go-To-Market Working Group, will moderate a discussion about what it will mean to certify against the IAB Quality Assurance Guidelines starting in April 2011.
“The AAAA Digital Committee Speaks About Quality”
David Jacobs, Senior VP of Publisher Services, Advertising.com and Jay Sears, co-chairs of the IAB Networks and Exchanges Committee, will moderate a discussion among representatives from the 4As Digital Committee: Agency.com, Digitas, Kirshenbaum, MEC, MediaSmith, Moxie, Neo, OMD, and Starcom about the relative importance of transparency, control and simplicity in partnering with ad networks and exchanges.
“RTB, DSP, ATD, WTF: Finding Quality in a Sea of Solutions”
Jay Sears will moderate a discussion with demand side platform leaders about the role demand side platforms play in the digital media supply chain.

Through March 21, marketers can register to receive the SES New York pre-show discount of up to $200. For the first time at SES New York, Incisive Media has designed an attractively-priced All Access Passport, which includes access to all conference sessions, keynotes, the expo hall, training sessions and partnered events.

About SES

Incisive Media’s SES is a leading global conference and training series focused on search and social media marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

NEW YORK – At SES New York, taking place March 21-25, 2011 at the Hilton New York, prominent experts in the Latino marketing community will participate in sessions and panels specifically addressing the U.S. Hispanic and Latin American markets. Programmed by LatinVision Media Inc., “Focus Latino” Track is scheduled for Wednesday, March 23. The keynote address will be delivered by Mark Lopez, Head of U.S. Hispanic Audience at Google.

SES New York, the industry’s leading search and social marketing conference and expo, is expected to attract over 5,000 industry professionals. To attend SES New York, fill out the registration form here and receive the early-bird discount of up to $400 through March 4.

“We were very motivated to put together this Latino-focused program at SES New York because of the perfect synergy with our U.S. Hispanic and Latin American audiences,” said Carlos Vassallo, CEO of LatinVision Media Inc. “With the content that SES New York program offers, our target audience of entrepreneurs, business owners, execs and marketers in small and mid-size companies will absolutely come away with exciting new and innovative strategies and implementation plans.”

“The addition of this Latino track to an already packed SES New York agenda is a real coup for us, and we have the perfect partner in LatinVision Media,” stated Matt McGowan, Managing Director of Americas for Incisive Media. “We’ve lined up experts from many of the leading Latino-centric companies to give their input on all aspects of search and social media.”

Sessions planned to-date for the Focus Latino track include:

* Reaching Latinos through SEO
* Search and Social Marketing to Latinos Roundtable
* Analytics for the Latino Markets
* Improved Conversions with Website Optimization

Through March 4, marketers can register to receive the SES New York early-bird discount of up to $400. For the first time at SES New York, Incisive Media has designed an attractively-priced All Access Passport, which includes access to all conference sessions, keynotes, the expo hall, training sessions and partnered events.

About SES

Incisive Media’s SES is a leading global conference and training series focused on search and social media marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com

About LatinVision Media

LatinVision Media, Inc., a New York based company, is a premier organizer of conferences and business networking events, gathering U.S. Hispanic and Latin American executives, professionals, entrepreneurs and business owners.

For more news and event updates visit the SES press room at http://media.searchenginestrategies.com/.

SES New York 2011
NEW YORK – Incisive Media announced that Duncan Watts, principal research scientist at Yahoo! Labs, will be the keynote speaker at SES New York. The industry’s leading search and social marketing conference and expo, which is expected to attract over 5,000 industry professionals, is scheduled to take place March 21-25, 2011 at the Hilton New York.

During his keynote, Watts will be sharing insights from his forthcoming book “Everything Is Obvious: Once You Know the Answer,” which will be published March 29, 2011. The Watts keynote address will be held at 9:30 a.m. on Tuesday, March 22, the opening day of the conference. To attend SES New York, fill out the registration form here.

“I’ve studied Duncan’s work for a long time and couldn’t be more thrilled that he will be sharing his latest research and ideas with the SES community,” stated Mike Grehan, VP and global content director at SES parent company Incisive Media. “When attendees hear his theories on the social aspects of human behavior as applied to marketing, they will inevitably stop and consider their current strategies.”

“I’m looking forward to being part of the premier search and marketing conference at SES New York,” said Watts. “The Web is opening the door to an entirely new way of conducting social science, enabling us to conduct experiments at fantastic scale and to measure forms of human interaction and expression at a speed and precision never before thought possible. It’s an amazing time to be studying social science.”

Through March 4, marketers can register to receive the SES New York early-bird discount of up to $400. For the first time at SES New York, Incisive Media has designed an attractively-priced All Access Passport, which includes access to all conference sessions, keynotes, the expo hall, training sessions and partnered events.

About Duncan Watts

Watts is a principal research scientist at Yahoo! Labs (www.labs.yahoo.com), where he directs the Human Social Dynamics group. Prior to joining Yahoo!, he was a full professor of Sociology at Columbia University, where he taught from 2000-2007. He has also served on the external faculty of the Santa Fe Institute and Nuffield College, Oxford. His research on social networks and collective dynamics has appeared in a wide range of journals, from Nature, Science, and Physical Review Letters to the American Journal of Sociology. He is also the author of “Six Degrees: The Science of A Connected Age” (Norton, 2003), and the forthcoming “Everything is Obvious: Once You Know the Answer” (Crown Business, March 2011). He holds a B.Sc. in Physics from the University of New South Wales, and Ph.D. in Theoretical and Applied Mechanics from Cornell University.

About SES

Incisive Media’s SES is a leading global conference and training series focused on search and social media marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference & Expo. For more information, visit www.incisivemedia.com

For more news and event updates visit the SES press room.

About “Everything is Obvious: Once You Know the Answer”

By Duncan J. Watts

Crown Business; March 29, 2011

Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEOs impact the performance of their companies? And does higher pay incentivize people to work hard?

If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life—explanations that seem obvious once we know the answer—are less useful than they seem.

Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.

It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to have been driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.

Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present—an argument that has important implications in politics, business, and marketing, as well as in science and everyday life.

“Everything is Obvious: Once You Know the Answer” is available for pre-order on Amazon.com and Barnes and Noble.

SES London Conference & Expo 2011
LONDON – Incisive Media announced that delegate registrations for SES London have increased sharply compared to results from last year, confirming that Search and Social Media has become the top priority for UK marketers.

SES London is the leading UK event for education in interactive marketing. Following the announcement that sessions will focus on a range of topics that go beyond search, including social media marketing, there has been a 20% increase in registrations compared to last year.

Mike Grehan, Chair SES Advisory Board, Global VP Content, SES/Search Engine Watch/ClickZ says:

“We have made a number of changes to SES London, with the emergence of new areas in interactive marketing. SES London now includes education in social media marketing as well as search marketing and online advertising. Sessions will focus on a range of topics that go beyond search, including new ad formats, VoD and social media marketing. Search and social media are crucial areas for online marketers which is why we’ve seen a significant rise in registrations for this year’s event. Also, with over four weeks still to go, the exhibition hall has completely sold out so it’s going to be a very busy and exciting event this year.”

SES London will be held on 21-25 February 2011 at The Queen Elizabeth II Conference Centre, London. See www.SESLondon.com.

SES London is the leading UK event for education in interactive marketing. The SES Conference & Expo is designed to ensure that delegates are given the skills and knowledge to help them maximize search marketing for their business. It also provides a forum for delegates to communicate with the search engines themselves as well as connect with colleagues and friends.

SES London will feature sessions that will help marketers at all levels of understanding to maximize success online – whether they are new to online marketing or have advanced skills and experience. Intermediate workshops and panel debates cover key applications such as video, podcasts and blogs as well as design and writing for search engines. More advanced marketers can attend sessions on search advertising tools, web analytics and advanced paid search tactics.

All sessions are uniquely ranked according to content and degree of understanding, making SES a crucial event for anyone interested in online marketing.

About SES

Incisive Media’s SES Conference & Expo is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.

SES San Francisco 2010
SAN FRANCISCO – Search Engine Strategies (SES)

Yield Software, a leading provider of next-generation online marketing technology, announced that it has introduced a new version of its flagship Web marketing system called Yield Web Marketing Suite Lite. This completely free version enables any advertiser to effortlessly optimize the performance of their pay-per-click (PPC) campaigns. Executives from Yield Software will have demonstrated the new service at the SES – San Francisco Conference & Expo at Moscone West in both 416.

“Leading businesses continue to turn to PPC advertising as the best way to drive qualified traffic to their websites, and turn that traffic into sales and revenue,” said Matt Malden, founder and CEO of Yield Software. “The Yield Web Marketing Suite Lite extends the power, efficiency and effectiveness of our search marketing optimization algorithms to any advertiser, for free.”

Advertisers continue to shift from more traditional advertising channels, such as direct mail, radio, and print ads, to online marketing channels, especially search engine marketing (SEM). However, many are unsuccessful in their SEM efforts and fail to generate the desired returns from their marketing campaigns.

“Search engine marketing is a competitive and dynamic marketplace,” said Malden. “Manually managing SEM campaigns requires significant domain knowledge and expertise, including understanding bid and competitive dynamics, keyword selection, geo-targeting, conversion tracking, traffic analytics and many other factors.”

The Yield Web Marketing Suite Lite automates and optimizes SEM campaigns, and allows any business to effectively compete in online advertising. It’s the only algorithmically-driven bid management solution that works across all three major search engines and is completely free. The Yield Web Marketing Suite Lite enables any advertiser to manage up to $500 per month in PPC advertising free of charge. For more information, go to www.yieldsoftware.com/product/lite.

About Yield Software

Yield Software (www.yieldsoftware.com) delivers next-generation online marketing technology. Its flagship product, the Yield Web Marketing Suite, is a fully automated, totally integrated search marketing system that optimizes paid search, natural search rankings and landing pages.

About SES

Incisive Media’s SES is a leading global conference and training series focused on search engine marketing. Other Incisive Media resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry, and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person, and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services, and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.

SAN FRANCISCO – Advertise.com, a premier platform for search and display advertising, announced its CEO, Daniel Yomtobian will participate in a panel discussion about Remarketing at the web’s premier search engine marketing conference, Search Engine Strategies San Francisco. The event runs August 16-20, 2010, at Moscone West, 4th Street and Howard Street, San Francisco. Also participating in the panel session are executives from Google, Didit, and XA.net.

The SES conference, organized by online marketing publications ClickZ and Search Engine Watch, draws a global audience of marketers and agency professionals to education-focused sessions covering the breadth of search marketing, including SEO, PPC management and social media. Hot topics this year include Remarketing–which along with several other advanced marketing techniques recently caught The Wall Street Journal’s attention for a provocative series of articles called “The Web’s New Gold Mine: Your Secrets”–keyword research, local advertising, mobile engagement, online video, site optimization and others.

Yomtobian’s session “Introduction to Remarketing,” takes place from 4:15-5:15 p.m., on Tuesday, August 17th.

Yomtobian and several industry experts will demystify and debunk Remarketing’s “fear factor” while demonstrating the impact it has had on advertisers’ overall ROI. Remarketing, also known as retargeting, allows marketers to show their ads to former site visitors while they surf elsewhere on the web.

Research shows that as many as 90% of the people who visit a website leave without completing the actions marketers would like them to take, like making a purchase. Remarketing has been shown to improve ad response up to 400 percent across several Advertise.com clients, compared to traditional display marketing. These numbers should compel marketers to find more effective techniques for communicating with their customers. Remarketing is a proven, effective and non-intrusive way to bring qualified prospects back to a marketer’s site to convert. However, perception problems have kept Remarketing among the most underutilized online marketing technology (source: Survey by Advertise.com and SEMPO Dec. 2009).

To learn more about Remarketing or Advertise.com, visit Booth #308 at SES San Francisco or visit www.advertise.com.

About SES

Incisive Media’s SES is a leading global conference and training series focused on search engine marketing. Other Incisive Media resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry, and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person, and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services, and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com

About Advertise.com

Advertise.com is a premier platform for search and display marketing that enables advertisers to reach a wider audience through our exclusive network of search engines and publisher properties. Leading the charge in online advertising since 2001, Advertise.com connects thousands of advertisers with millions of consumers every day – now delivering more than 10 billion ad impressions each month.

SAN FRANCISCO – Dapper, a pioneer in transforming display advertising into a predictable and scalable performance marketing channel, announced that it will host a Fixing Advertising special event – The Quants Strike Back: How SEMs are Leveraging their Expertise to Transform Display into Profitability – at Search Engine Strategies in San Francisco next week.

The must-attend evening forgoes the panel format in favor of an intimate fireside chat with search marketing experts who have “crossed over” to display advertising, where they are using their data-centric skills to run profitable display campaigns. eBay’s Daphne Liska and Expedia’s Greg Taylor will join SEM expert and Dapper executive Chris Zaharias in a deep dive on how to transform display into a profitable channel – and how to win big in the next area of innovation for performance marketers who want to gain an edge over their competitors.

Fixing Advertising: The Quants Strike Back kicks off at 7:00 p.m. PDT on Tuesday, August 17 at The W Hotel San Francisco, located at 181 3rd St. at Howard. Registration is open to all, but space is limited and all Fixing Advertising panels have sold out to date. More information and a registration form are available at www.fixingadvertising.com.

“Many of the biggest companies today have drastically improved their businesses and brands based on successful search marketing,” said James Beriker, CEO of Dapper. “Now, as growth in search has tapered off and many marketers have maxed out their ability to efficiently scale their business through SEM, brands are actively seeking the next performance channel that can scale. Display is exciting because it leverages what works in search – and this is resonating with large, sophisticated advertisers. We look forward to bringing a conversation about display to the search community in San Francisco.”

Dapper’s highly successful Fixing Advertising series explores the developing display ecosystem of DSPs, data, and dynamic ads to better inform advertisers about the potential for this medium and to bring innovation to the forefront of the discussion. Over the past year, the event has brought together the best and brightest in this developing space in New York, San Francisco, Los Angeles, Seattle, and Chicago. Participants represent the advertisers and technologists on the leading edge of display, including AdBrite, AppNexus, BlueKai, Catalyst S+F, CareerBuilder.com, DataXu, Expedia, Kayak.com, MediaMath, Orbitz, PubMatic, the Rubicon Project, Travelocity, Turn, United Online, Yahoo! and others. Podcasts of previous panel discussions are available at www.fixingadvertising.com.

About Dapper

Dapper is leading a movement to fix display advertising by transforming ads from generic, broadcast messages to intelligent, content-rich, and highly relevant ad units. Dapper’s IntentMatch™ technology automatically indexes an advertiser’s entire product catalog, buys impressions based on user intent, and matches users to the right products in a dynamic ad unit, driving profitability in display. Dapper is privately held with funding from Accel Partners. The company is headquartered in San Francisco, CA with offices in New York and Tel Aviv. For more information, please visit the company’s website (http://www.dapper.net).

Search Engine Strategies London 2010
LONDON – Search Engine Strategies (SES) announced the newcomer programme for the 2010 SES London Conference & Expo. The programme has been designed specifically for people with a fundamental knowledge of online marketing and advertising.

Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and the ClickZ Network, said,

“The percentage of first-time attendees at SES expos throughout the world has grown significantly. These are people with a very basic understanding of search engine marketing (SEM) including pay-per-click (PPC) advertising and search engine optimization (SEO)). Our research has shown that the global increase in online marketing activity is proportionate to the number of newcomers attending the expos. Businesses are expanding their online marketing teams. They are using SES as a platform for improving the skills of their experienced staff, as well as encouraging newcomers to explore the processes and apply them to their business marketing strategy. This schedule will enable delegates new to online to select the right session and maximize their time at SES London.”

The beginner’s schedule for SES London (16th-18th February 2010) includes the following tracks:

Day 1

Introduction To Search Engine Marketing
This session will provide a clear and concise overview of the key concepts involved in search engine marketing.

SEO 101
Learn what’s available in this session that is especially geared toward beginners, with details on programs from major providers and advice on how to succeed.

Day 2

Successful Information Architecture
This session will provide a fresh look at how to successfully architect your site for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings.

Paid Search 101
Paid Search is one of the quickest and most efficient ways to gain visibility on the search engines. This informative session will familiarize attendees with the key players and cover a variety of paid search advertising topics including writing effective ad copy, creating targeted landing pages and auditing paid listings.

Developing Great Content
Without meaningful content and compelling copy, your website is not grabbing the attention it deserves. In this session, we’ll explore a diverse range of Web content development strategies along with innovative techniques for dramatically boosting the visibility and interactive appeal of your site.

Further details of these sessions, including keynote presentations and the full programme can be found at http://www.SearchEngineStrategies.com/london. More advanced marketers can attend sessions on search advertising tools, web analytics and advanced paid search tactics.

SES London is the leading UK event for education in interactive marketing. The SES Conference & Expo is designed to ensure that delegates are given the skills and knowledge to help them maximize search marketing for their business. It also provides a forum for delegates to communicate with the search engines themselves as well as connect with collegues and friends.

SES London will feature sessions that will help marketers at all levels of understanding to maximize success online – whether they are new to online marketing or have advanced skills and experience. Intermediate workshops and panel debates cover key applications such as video, podcasts and blogs as well as design and writing for search engines. More advanced marketers can attend sessions on search advertising tools, web analytics and advanced paid search tactics.

All sessions are uniquely ranked according to content and degree of understanding, making SES a crucial event for anyone interested in search marketing.

About SES
Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.

CHICAGO – Today at the Search Engine Strategies (SES) Chicago conference, experts from Clix Marketing, Click Forensics, Pepperjam and Page Zero Media will participate in a panel discussion titled: “Ads in a Quality Score World.” Panelists will explore the impact that the quality of online advertising campaigns has on overall ROI and performance. This includes a detailed overview of various ad quality factors as well as tips on increasing the perceived relevancy of campaigns.

Search Engine Strategies (SES) is the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers. Over the years SES has guided search marketers of all skill levels through the fast changing and complex world of search.

Panel Participants:

Moderator: David Szetela, CEO, Clix Marketing
Steve O’Brien, Vice President of Marketing & Sales, Click Forensics
Kristopher Jones, President & CEO, Pepperjam
Andrew Goodman, SES Advisory Board & Principal, Page Zero Media
When:

Wednesday, December 9, 2009, 12:45-2:00pm

Where:

Hilton Chicago
720 S. Michigan Ave
Chicago, IL 60605

About Click Forensics, Inc.

Click Forensics is the industry leader in audience verification and traffic quality improvement for the online advertising community. Click Forensics provides audience verification and traffic quality management solutions for leading online advertisers, publishers and ad networks, including companies such as Yahoo!, Progressive Insurance, GenieKnowsMedia.com, Experian, Nextag, Moxy Media, Turn, Traffic Engine, Vegas.com and many others. The company also publishes data on online advertising audience quality, including the Click Fraud Index®, the top independent source of industry click fraud data. Click Forensics is headquartered in Austin, Texas, and is privately held with funding from Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. More information on Click Forensics and its offerings is available at www.ClickForensics.com.

LONDON – Incisive Media announced that Avinash Kaushik, author of Web Analytics 2.0, co-founder of Market Motive Inc and analytics evangelist for Google will be a keynote speaker at the London SES Conference and Expo 2010.

Avinash works with some of the largest companies in the world to help them evolve their online marketing strategies to become data-driven and customer-centric organisations. He recently received the 2009 Statistical Advocate of the Year award from the American Statistical Association and is in great demand as a speaker at major industry conferences in the U.S. and Europe.

Now celebrating its 11th year in the capital, the UK’s biggest event for online marketing will take place on 16-18 February 2010 at the Business Design Centre, Islington. Organized and hosted by Mike Grehan, recognized globally as a leading authority on search, SES London will focus on search engine marketing (SEM) (including pay-per-click (PPC) advertising and search engine optimization (SEO)). For more details, go to http://www.SearchEngineStrategies.com/london

Avinash will be focusing his keynote presentation on Web analytics, looking specifically at how to unlock the value of Web data to achieve long term success for your business online.

Mike Grehan, VP and Global Content Director, said:

“Web analytics is crucial to the success of any online marketing campaign. In addition to the dedicated sessions we have scheduled within the programme I am thrilled to welcome Avinash as a keynote speaker on this subject. As a thought leader, Avinash makes sense of what is often a frenetic discipline. This is a tremendous opportunity for delegates to hear from the world’s leading analytics evangelist.”

SES London is the leading UK event for education in online marketing and. The SES Conference & Expo is designed to ensure that delegates are given the skills and knowledge to help them maximize search engine marketing and optimization for their business. It also provides a forum for delegates to communicate with the search engines themselves.

SES London will feature sessions that will help marketers at all levels of understanding to maximize success online – whether they are new to online marketing or have advanced skills and experience. Intermediate workshops and panel debates cover key applications such as video, podcasts and blogs as well as design and writing for search engines. More advanced marketers can attend sessions on search advertising tools, web analytics and advanced paid search tactics.

All sessions are uniquely ranked according to content and degree of understanding, making SES a crucial event for anyone interested in search marketing.

About SES
Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.

For more news and event updates visit our SES Blog at: http://blog.searchenginestrategies.com/

LONDON – Incisive Media announced that Jim Sterne, producer of the eMetrics Marketing Optimization Summit and chairman of the Web Analytics Association will be a keynote speaker at the London SES Conference and Expo 2010.

Jim is an international speaker on electronic marketing and customer interaction and a consultant to Fortune 500 companies and entrepreneurs. His keynote presentation will focus on Web analytics by drilling down on traffic – what makes good traffic, how to identify it and how to attract the right traffic to your site.

SES London will take place on 16-18 February at the Business Design Centre, Islington. It will focus on search engine marketing (SEM) (including pay-per-click (PPC) advertising and search engine optimization (SEO).

SES is the leading global event for education in online marketing and advertising, including Search (SEM/SEO). Organized and hosted by Mike Grehan, recognized globally as a leading authority on search, the SES Conference & Expo is designed to ensure that delegates are given the skills and knowledge to help them maximize search engine marketing and optimization for their business. It also provides a forum for delegates to communicate with the search engines themselves.

SES London will feature sessions that will help marketers at all levels of understanding to maximize success online – whether they are new to online marketing or have advanced skills and experience. Intermediate workshops and panel debates cover key applications such as video, podcasts and blogs as well as design and writing for search engines. More advanced marketers can attend sessions on search advertising tools, web analytics and advanced paid search tactics.

All sessions are uniquely ranked according to content and degree of understanding, making SES a crucial event for anyone interested in search marketing.

Mike Grehan, VP and Global Content Director said:

“I am delighted to secure Jim as a Keynote speaker for London. He is one of the most knowledgeable and influential people focused on how to achieve successful marketing online. Delegates attending his session will walk away with a framework for measuring their online success. They will be able to better see the path in front of them and have confidence in their ability to travel that path.”

About SES
Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.

For more news and event updates visit our SES Blog at: http://blog.searchenginestrategies.com/

BERLIN – Incisive Media and BBP announced its latest results for the Search Engine Strategies Berlin 2009 Conference & Expo. With less than four weeks to go (SES Berlin takes place on 24th-25th November 2009 at the Crowne Plaza Berlin City Centre) organisers have seen an increase in the number of delegates attending this year’s show compared to last year’s Hamburg event. See www.searchenginestrategies.de

Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and the ClickZ Network, said:

“Germany released figures in August which showed that its economy grew by 0.3% in a quarter. This is extremely encouraging especially when you consider that many other rich economies were still shrinking. Germany has emerged from the recession and spend in digital marketing and advertising will increase as businesses in the region look to regain market share online. We have seen attendance figures for SES Berlin up by over 15% compared to last year’s German event as businesses are looking to invest more of their budgets in digital marketing.”

SES is the leading Global event for education in online marketing and advertising, including Search Engine Marketing (SEO and PPC). Organised and hosted by Thomas Bindl, one of Europe’s leading authorities on search, the SES Conference & Expo will teach delegates everything they need to know to help them maximize search engine marketing and optimization for their business and provide a forum for delegates to communicate with the search engines themselves.

SES Berlin will be held at the Crowne Plaza Berlin City Centre on 24-25 November 2009. Register early and save money. For more information about Search Engine Strategies Conference & Expo 2009 please visit www.SearchEngineStrategies.com/berlin

About BBP

BBP is a European multimedia company with a strong focus on online marketing, e-commerce and customer contact. These topics are presented in trade magazines, newsletters and websites as well as events and awards. Both the events and the magazines are leaders in their respective fields. The events attract over 15.000 visitors every year and the publications inform well over 100.000 professionals every month.

About SES

Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit http://www.incisivemedia.com.

For additional news, updates and discussions on Search Engine Strategies events, visit the SES blog at: http://blog.searchenginestrategies.com/

Search Engine Strategies Berlin 2009

BERLIN – Incisive Media and BBP announced the schedule for this year’s SES Berlin Conference & Expo which has been designed specifically for people with a fundamental knowledge of online marketing and advertising. The announcement follows the rise in the number of newcomers to Search Engine Strategies Events in the last year.

Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and the ClickZ Network, said:

“We have seen a significant increase in the number of first-time attendees at recent SES conferences with a very basic understanding of search engine marketing (SEM), pay-per-click (PPC) advertising and search engine optimization (SEO). The global increase in online marketing activity has encouraged more companies to send their people to explore the processes and apply them to their business marketing strategy. As SES covers all areas from beginners to advanced, with multiple tracks, we have created a fundamental schedule which makes it easy for newcomers to select the right session and maximize their time at SES Berlin.”

The fundamental’s schedule for SES Berlin (24th-25th November 2009) is outlined as follows:

Day 1

• Introduction To Search Engine Marketing
This session will provide a clear and concise overview of the key concepts involved in search engine marketing.
• Successful site architecture
This session will provide a fresh look at how to successfully architect your site for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings.
• Search Advertising 101
Learn what’s available in this session that is especially geared toward beginners, with details on programs from major providers and advice on how to succeed.
• Keywords & Content: Search Marketing Foundations
Learn how to target the right terms in your paid and organic search marketing, and where your keywords should be used.
• Link Strategies 2009
This session will explore everything from white hat to greyish and black hat link building techniques thanks to a top panel of top link building experts.

Day 2

• SEO Mythbusters
Our panel of experts debunks common misperceptions and misleading practices about SEO.
• Extreme makeover – live site clinic
This interactive session takes volunteers from the audience and examines their websites live delivering general feedback about improvements necessary to gain more traffic from search engines.
• Turning the Social Web into ROI
This session will take a look at the marketing opportunities available through social media and how best to begin building an overall strategy.
• SEO expert Q&A
Join us for a no-holds-barred interactive session in which veteran search engine marketers disclose some of their favorite search engine optimization and marketing tips, tricks, and secrets.
Further details of these sessions can be found at http://www.SearchEngineStrategies.com/berlin. More advanced marketers can attend sessions on search advertising tools, web analytics and advanced paid search tactics.

SES Berlin will be held at the Crowne Plaza Berlin City Centre on 24-25 November 2009. Organised and hosted by Thomas Bindl, one of Europe’s leading authorities on search, SES Berlin Conference & Expo will teach delegates everything they need to know to help them maximize search engine marketing and optimization for their business and provide a forum for delegates to communicate with the search engines themselves.

Register early and save money. For more information about Search Engine Strategies Conference & Expo 2009 visit http://www.SearchEngineStrategies.com/berlin

About BBP
BBP is a European multimedia company with a strong focus on online marketing, e-commerce and customer contact. These topics are presented in trade magazines, newsletters and websites as well as events and awards. Both the events and the magazines are leaders in their respective fields. The events attract over 15.000 visitors every year and the publications inform well over 100.000 professionals every month.

About SES
Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.

The advanced schedule for SES Berlin, which takes place on 24th-25th November 2009 at the Crowne Plaza Berlin City Centre, is outlined as follows:

Day 1 (24th November)

• Search Around The World
This session focuses on international search marketing. Attendees will learn how to recognize actionable activity from experts with a first hand knowledge of international markets.

• German-Specific SEO & PPC Issues
German companies have specific SEO and PPC issues that don’t affect other markets. In this session panelists offer a variety of practical approaches to dealing with German specific SEO challenges. Delegates will also learn about key issues for paid search marketers in Germany.

• Advanced Paid Search Techniques
This session examines the long tail and discusses the realm of targeting techniques.

• Analytics For Search: ROI, Engagement, Attribution and More
Analytics experts show you how to get the specific answers you need about your search marketing campaign’s performance. This session shows you how to measure your users’ on-site behaviour and how to look for major red flags in traffic patterns.

• Converting Visitors Into Buyers
How do you convert visitors into paying customers? This session shows you how by taking volunteers from the audience and examining their web sites live to provide general feedback advice on changes necessary to improve conversion.

Day 2 (25th November)

• Creating Compelling Ads & Landing Pages
How do you comply with editorial standards yet compel the consumer to click through? This session looks at ways to get the right clicks and has been designed for those already familiar with how paid placement works.

• Universal & Blended search: Challenges and Opportunities
Learn from industry gurus some of the opportunities and challenges in universal & blended search.

• Duplicate Content & Multiple Site Issues
If you run mirror sites, will search engines ban you? Is it an issue if you have listings that are similar in nature? What happens if you syndicate content through RSS and feeds? This session looks at the issues and explores solutions.

• When Mobile Meets Local
Location based services (LBS) are opening up new markets in wireless advertising, providing search marketers with increasing opportunities to target searches based on location. This session explores the issues surrounding location based services and the associated concerns regarding privacy and unsolicited wireless advertising.

SES is the leading Global event for education in online marketing and advertising, including Search (SEM/SEO). Organised and hosted by Thomas Bindl, one of Europe’s leading authorities on search, the SES Conference & Expo will teach delegates everything they need to know to help them maximize search engine marketing and optimization for their business and provide a forum for delegates to communicate with the search engines themselves.

Further details of these sessions can be found at http://www.SearchEngineStrategies.com/berlin.

Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and the ClickZ Network, said:

“The world of digital marketing and advertising is constantly changing. Advanced marketers need to keep up to date with the latest tools and techniques as well as new markets and the laws governing industry practices. We have brought together the world’s leading spokespeople from search engines, major brands, industry bodies and agencies to help skilled digital marketers and advertisers stay ahead of the game.”

Register early and save money. For more information about Search Engine Strategies Conference & Expo 2009 visit http://www.SearchEngineStrategies.com/berlin

For sponsorship and Exhibition information please call Chris Lucas at +44(0)20-7316-9609 or +44(0)7834-849-957. Outside of Europe please call Frank Fazio at +1 (203) 295-0052.

About BBP
BBP is a European multimedia company with a strong focus on online marketing, e-commerce and customer contact. These topics are presented in trade magazines, newsletters and websites as well as events and awards. Both the events and the magazines are leaders in their respective fields. The events attract over 15.000 visitors every year and the publications inform well over 100.000 professionals every month.

About SES
Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit www.incisivemedia.com.

LONDON – On Monday, October 26, 2009, Search Engine Strategies (SES) will offer search engine marketing (SEM) and search engine optimization (SEO) training courses in London at the Incisive Media offices on 32-34 Broadwick Street. The SEM and SEO training will include one all-day session in a two-part workshop and two half-day workshops. Morning sessions will be held from 8:00am to 12:00pm, and the afternoon sessions will be held from 1:00pm to 5:00pm.

The workshops, which are geared towards practitioners at all levels, will be led by well-known leaders in the SEM and SEO industry. In-house and agency marketing professionals, consultants, site designers and website owners will receive key insights and hands-on exposure in these intensive workshops.

“SES London may not be until February, but if you’re already in London, you don’t have to wait until then to receive training that will accelerate your SEM or SEO career,” exclaimed Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and the ClickZ Network. “We’ve engaged industry experts to lead our in-depth training and are designating lots of time for one-on-one conversations and small group discussions.”

The Workshops
Essentials of a Successful SEO Project is a full-day workshop in two four-hour parts. Part one is led by Andy-Atkins Kruger of WebCertain Global Ltd. Part two is led by Dixon Jones of Receptional LTD. Both UK-based presenters have over ten years of experience in the SEM and SEO fields and will be teaching the key elements for a successful SEO project, including how to harness the power of search engines using sound marketing principles.

Introduction to Mobile Marketing workshop is taught by Cindy Krum of Rank Mobile from 8:00am to 12:00pm. Attendees will learn about marketing strategies that will attract mobile traffic today and will also touch on driving traffic and conversions with mobile applications, text messaging and mobile email.

Social Media and SEO Synergies Workshop will be led by Lee Odden of TopRank Online Marketing. It will be an intensive, half-day workshop from 1:00pm to 5:00pm and will focus on understanding the social web and how a combination of SEO and social media can help increase awareness, connect with customers and grow sales. It will include case studies and specific guidance on using a mix of social media marketing tools.

SEM London Training will be taking place at the Incisive Media office, 32-34 Broadwick St, London on October 26th, 2009. To register for the SES London training, visit http://www.searchenginestrategies.com/training/london/

About SES
Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.

SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a leading local search and performance advertising company, announced that its Marchex Connect product was named winner of the “Best Search Engine Marketing Technology Platform for SMBs (Small- to Medium-Size Businesses)” for the second consecutive year at the Search Engine Strategies Conference and Expo in San Jose, Calif.

Marchex Connect is a private-label marketing platform that supports performance advertising products for local businesses.

“We are committed to delivering innovative products and solutions to help our partners better serve local businesses, including helping them acquire potential customers through online and call-based advertising programs. This honor reinforces that we are successfully achieving those goals while establishing Marchex Connect as the leading local online advertising platform,” Brooks McMahon, Vice President and General Manager, Marchex Connect. “Over the next year, we will continue to build on and invest in our Marchex Connect platform to provide our reseller partners and local businesses with scalable advertising solutions that meet their growing needs.”

The Search Engine Watch (SEW) Award winners were selected by a panel of industry experts and the SEW Awards editorial staff. Winners were determined based on success in four key areas:

* Innovation in methodology and execution
* Achieving success goals
* Excellence in tactical execution
* Overall approach and category relevance

For more information on Marchex Connect, please visit www.marchex.com.

About Marchex

Marchex, Inc. (www.marchex.com) is a leading local search and performance advertising company. Marchex’s innovative advertising platform delivers search- and call-based marketing products and services for local and national advertisers. Marchex’s local search network, one of the largest online, helps consumers make better, more informed local decisions through its content-rich Web sites that reach tens of millions of unique visitors each month.

SAN MATEO, Calif. – Yield Software (http://www.yieldsoftware.com) distributed a limited-edition print run of its new free eBook, “The Link Economy and Why It Matters to Small and Growing Businesses” from its booth at the annual Search Engine Strategies 2009 Conference & Expo, which runs August 11 and 12, 2009 at the San Jose Convention Center.

Addressing the concerns of business leaders who have limited or no experience with Web marketing, the new eBook provides an introduction to the Link Economy; the ways any business can plug in; and ways to best leverage Web marketing to expand business opportunities. Free downloads of the eBook are available at http://www.yieldsoftware.com/ebooks/linkeconomy.

Yield Software experts was also be on hand to demonstrate recent upgrades to its Yield Web Marketing Suite. By combining and automating the three key elements of search marketing – paid search, natural search and landing page optimization – within a single, secure system, the Yield Web Marketing Suite enables novice to advanced marketers to optimize campaigns on Google, Yahoo! Search and Microsoft’s Bing – all via a simple and user-friendly interface.

Recent upgrades and new features include:
- A new campaign creation wizard for businesses starting search engine advertising for the first time, which guides the creation of budgets; keyword lists, including suggested keywords; and text ads, including suggested copy points.
- New informational widgets added to the campaign overview Dashboard, including a new “What’s Yield done for me in the last 24 hours?” widget providing a snapshot of computational and transactional work system algorithms perform “under the hood.”
- Point-of-impact access to impressions, clicks, cost and conversions metrics, to make quick evaluation and performance reviews more convenient and robust.
- Complete support of Microsoft’s Bing.

Yield Software offers new subscribers a free 30-day trial. No downloads or systems integration work is required, and there are no contracts. Following the 30-day trial period, promotional pricing starts at $129 per month for up to one full year. For more information or to subscribe to the free 30-day trial, visit www.yieldsoftware.com/ses.

About Yield Software, Inc.

Yield Software develops powerful technology that automates, simplifies and integrates key Web marketing strategies. The Yield Web Marketing Suite is a secure, cloud-based system that relies on advanced algorithms and a simple, intuitive interface to optimize paid search, natural search, and landing pages for improved return on Web marketing investment. www.yieldsoftware.com

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, announced that LookSmart’s AdCenter platform has been named a finalist in the annual SEW Awards’ “Best Search Engine Ad Platform” category for the second year running. LookSmart took the SEW award home in 2008.

“LookSmart has been recognized for its innovation for two years in a row by a panel of industry experts and thought leaders in the search advertising community,” said Ted West, CEO at LookSmart. “We have pushed the scalability and performance of our ad serving and keyword auction platform in order to create better return for the advertisers and publishers who work with us.”

The award winners were announced at SES San Jose throughout the day on Tuesday and Wednesday, August 11th and 12th. The mission of the SEW Awards is to recognize excellence, as well as inspire innovation and encourage new ideas in search marketing. Now in its 11th year, SES San Jose is organized and programmed by the SES Advisory Board and SearchEngineWatch.com, the leading authority on Search Engine Marketing (SEM). LookSmart was showcased at booth #609 in the exhibition hall. For more information about SES 2009 San Jose, please visit: http://www.searchenginestrategies.com/sanjose/

For more information, please contact sales@looksmart.net or 888-403-5665. Follow LookSmart on Twitter @LookSmartSearch.

About LookSmart, Ltd.

LookSmart (NASDAQ:LOOK) is a premier search advertising network and management company. A trusted provider of quality search advertising products and services to advertisers, LookSmart offers targeted pay-per-click search and contextual advertising via its proven Search Advertising Network. Dedicated to the quality of PPC search advertising, LookSmart is one of the five founding members of the IAB Click Measurement Panel. For more information call 888-403-5665.

SAN FRANCISCO – Gregory Markel, Founder and President of Infuse Creative, will be drawing upon his years of video search engine marketing and optimization experience with a focus on how videos can generate publisher revenue using Google AdSense at the 2009 ADSPACE conference and expo in the Moscone Center West on Wednesday, April 22.

Gregory, Founder, President, Infuse Creative, SEMCares, and a perennial guest speaker at numerous global search marketing conferences since 2000, has generated over 7,000 video search marketing related pages at Google including appearances at SMX, Pubcon, USC Annenberg School of Communications, Cal Tech, and most recently, a video search marketing and SEO talk and analysis on YouTube community ranking factors at the 2009 Search Engine Strategies conference in New York, which was recently analyzed at ReelSEO.com.

Gregory has also been a featured guest video search marketing analyst on the FOX Business News’ “Money for Breakfast” with FOX Business Analyst Alexis Glick, where he was asked to provide his expert opinion regarding the viral marketing effectiveness of the General Motors YouTube video “U.S. Auto Industry and Ripple Effect”.

Gregory Markel, later this year, will also give an hour-long talk on video search marketing SEO and Google TV online video on YouTube at the 2009 Search Engine Strategies conference in San Jose, California, this August.

About Infuse Creative: www.infusecreative.com

Infuse Creative, founded by Gregory Markel, has provided search engine optimization, social media, and digital marketing services and technology to a diverse range of clients, including Mazda, Gibson Musical Instruments, New Line Cinema, Warner Bros., Pacificare, The BBC, Ed Hardy, Led Zeppelin, CBS, FOX, The National Geographic Channel, Reality Executives International, Sony, Universal Vivendi and many more.

Follow us on Twitter: http://twitter.com/infusecreative

About ADSPACE: http://www.adspaceconference.com/sf/adspace/

ADSPACE, part of ad:tech, is the first and only search engine marketing conference and expo dedicated to Google AdSense and contextual advertising. Designed for small to mid-sized publishers, advertisers and vendors, ADSPACE offers insider tips and strategies on how to maximize AdSense revenue and monetize websites using Google’s content network.

NEW YORK – Search Engine Strategies New York 2009 takes place March 23-27, 2009 at the Hilton New York in New York.

Business Wire is the official news wire for Search Engine Strategies New York 2009. Breaking news releases, advisories, photos, and multimedia are available at Tradeshownews.com, Business Wire’s trade show, conference, and event news resource.

Listed below are Search Engine Strategies New York 2009 exhibitor profiles.

Company:           Click Forensics, Inc.
Booth:         1108
Media Contact:         Karl Scholz
Phone:         512-493-0909
E-mail:         karl.scholz@virtualprdirector.com
Web:         www.ClickForensics.com

Click Forensics is the industry leader in scoring, auditing and improving traffic quality for the online advertising community. By optimizing every step in the online advertising process, Click Forensics maximizes ROI for advertisers, publishers, and ad networks. Click Forensics’ traffic quality management solutions are relevant for advertisers seeking to reduce costs and improve conversions rates, ad networks seeking to attract and retain advertisers and improve overall eCPM, and publishers seeking to attract quality advertisers and increase earnings per click. For over 5 years the online advertising industry has relied on Click Forensics as the independent authority on traffic quality and click fraud.

Company:         DOCLIX
Booth:         225
Media Contact:         Yael Yekutiel
Phone:         646-205-1546
E-mail:

yael@doclix.com
Web:         www.doclix.com

DOCLIX owns and operates AdSide, a pay-per-click ad network which brings search-level performance to content-targeted ads. It provides advertisers and publishers with tools to maximize revenue and growth.

AdSide places user-activated text ads on premium sites. Its patent-pending Two-Step Click™ lead qualification model ensures that advertisers pay only for twice-qualified leads, generating higher conversion rates and ROI.

AdSide expands publishers’ real estate, providing them with a new revenue stream that does not dilute user experience. Our custom ad formats and yield optimization technology maximize click-through rates and effective CPMs. Premium publishers are pre-screened for content and are required to have over 1 million unique visitors.

Company:         Ektron
Booth:         120
Media Contact:         Christina Paradis
Phone:         603-594-0249
E-mail:         christina.paradis@ektron.com
Web:         www.ektron.com

Ektron, a global leader in Web content management software and services, empowers organizations to maximize their business performance online. With tools and functionality that maximize SEM, SEO and social media optimization strategies for SMBs and enterprises alike, Ektron CMS400.NET delivers organizations’ valuable content to the people who are looking for it. Ektron empowers developers and non-technical business users. Developers can take advantage of built-in Server Controls to deploy a Web site out of the box or customize the deployment using CMS400.NET’s API, addressing all of the business’s SEO needs. Business users benefit from an intuitive user interface for managing Web site content and messaging. In addition to SEO tools and core content management, CMS400.NET ships with a wide array of functionality, including social networking, Web 2.0, SEO and synchronization tools.

Company:         Emailvision
Booth:         322
Media Contact:         Olivier Piscart
Phone:         6464956216
E-mail:         opiscart@emailvision.com
Web:         www.emailvision.com

Emailvision has become the global market and technology leader in on-demand software for email marketing automation. Used daily by over 1500 companies worldwide, the Emailvision flagship product, Campaign Commander, is the benchmark tool for e-commerce and publishing. Sold as a subscription service it enables clients to improve message deliverability, lower costs and focus on their online retention marketing strategies without important technology investments.

The company has offices in major international markets including the US, UK, France, Germany, Switzerland, Belgium, Netherlands and Spain. Emailvision (ALEMV) was founded in 1999 and is listed on the Euronext/Alternext stock exchange.

Company:         eZanga
Booth:         121
Media Contact:         Matthew W. Caldecutt / Gina Preoteasa
Phone:         212/725-2295
E-mail:         matthew@trylonsmr.com / gina@trylonsmr.com
Web:         www.eZanga.com

eZanga (www.eZanga.com), a search engine marketing company and search engine founded by Beth and Richard Kahn in 2003, provides online advertisers with local, regional, and national advertising focused on generating high return on investment and users with access to a search engine powered by eZanga’s proprietary Meta Search technology, which pulls data from numerous, unique content sources and displays the results in an easy-to-read and relevant fashion. In 2008, eZanga was recognized by Inc. magazine’s Inc. 500 as the fastest-growing company in its home state of Delaware.

Company:         GoECart
Booth:         213
Media Contact:         Manish Chowdhary
Phone:         203-336-2284
E-mail:         mchowdhary@goecart.com
Web:         www.GoECart.com

GoECart® is the clear choice for serious merchants focused on creating and rapidly growing a successful online business.

With integration with industry-leading partners like Google Checkout, Paypal, Amazon.com, Linkshare, UPS, Google Analytics, Campaigner and LivePerson, GoECart is the most connected e-commerce solution on the market.

GoECart combines 250+ powerful features and On-Demand Tier 1 hosting with a delightful shopping experience for customers – all at a surprisingly affordable price.

GoECart is THE MOST Search Engine Friendly Ecommerce Software on the market, bar none! GoECart serves a diverse customer base ranging from small- and medium-sized enterprises to Fortune 500 companies. www.GoECart.com

Company:         iCrossing
Booth:         100
Media Contact:         Dana Mellecker
Phone:         (646) 435-4456
E-mail:         Dana.Mellecker@icrossing.com
Web:         www.iCrossing.com

iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services – including paid search, search engine optimization, Web development, social media, mobile, research and analytics – to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing’s client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Arizona, the company has 580 employees in 12 offices in the U.S. and Europe.

Company:         ideaLaunch
Booth:         202
Media Contact:         Dan Leon
Phone:         617.227.8800
E-mail:         dan@idealaunch.com
Web:         www.idealaunch.com

Valuable, relevant content is what your company needs to attract and retain customers. ideaLaunch offers a suite of content marketing services that hundreds of clients are using to gain the trust and win the business of online customers. From content creation to content optimization to content testing to content performance to content sponsorship, ideaLaunch offers a full range of content marketing services, solutions and resources. Start delivering fresh, relevant content to your customers with the revolutionaries at ideaLaunch. And improve your company’s mind share, market share and profit share.

Company:         Ingenio Inc.
Booth:         315
Media Contact:         Ruben Osorio
Phone:         415-248-4029
E-mail:         rosorio@attinteractive.com
Web:         www.ingenio.com

Ingenio, Inc. pioneered Pay Per Call® in 2004 as a way to connect millions of buyers and sellers around the world through the combination of the Internet and the telephone. Today Ingenio partners with leading providers in Web and mobile search, online directories, vertical content, and directory assistance to deliver live phone leads to any type of business. For more information, please visit www.ingenio.com.

Company:         Local.com
Booth:         1110
Ticker Symbol & Exchange:         LOCM (NASDAQ)
Media Contact:         Cameron Triebwasser
Phone:         (949) 789-5223
E-mail:         ctriebwasser@local.com
Web:         www.local.com or http://corporate.local.com/

Local.com (NASDAQ: LOCM) is the largest local search network in the United States. The company uses patented technologies to provide over 19 million consumers each month with the most relevant search results for local businesses, products and services on Local.com and over 700 regional media sites. Businesses can target ready-to-purchase consumers using a variety of advertising products. To advertise, visit http://corporate.local.com/advertisewithus or call 1-888-857-6722. For more information visit: www.local.com or http://corporate.local.com/.

Company:         Marchex, Inc.
Booth:         201
Ticker Symbol & Exchange:         MCHX: NASDAQ
Media Contact:         Robin Handaly
Phone:         206-331-3474
E-mail:         RHandaly@Marchex.com
Web:         www.Marchex.com

Marchex, Inc. is a leading local search and performance advertising company. Marchex’s innovative advertising platform delivers search- and call-based marketing products and services for local and national advertisers. Marchex’s local search network, one of the largest online, helps consumers make better, more informed local decisions through its content-rich Web sites that reach tens of millions of unique visitors each month.

Company:         Onward Search
Booth:         309
Media Contact:         Steve Dobrowski
Phone:         800 829 0072
E-mail:         sdobrowski@onwardsearch.com
Web:         www.onwardsearch.com

Onward Search is the nation’s leading provider of internet marketing and creative services talent. Onward Search specializes in placing search marketing, graphic design, web development, and related creative services and technology professionals to companies nationwide. Onward Search provides their customers with the ability to rapidly source the best talent in the marketplace, so they can successfully deliver against their creative services, online marketing, and technology initiatives. Onward Search offers a full range of recruiting, staffing, and talent management solutions to include temporary staffing, consulting, and permanent placement options to ensure our customers have access to the right talent to get the job done.

Company:         SearchIgnite
Booth:         320
Media Contact:         Amanda Bird
Phone:         212-991-4346
E-mail:         abird@searchignite.com
Web:         www.searchignite.com

SearchIgnite is a leading provider of paid search and performance media optimization solutions that enable large, sophisticated marketers to achieve their online goals faster and smarter. The company’s platform gives advertisers an advanced suite of tools to manage, optimize and report on their paid search campaigns in one central dashboard. In addition, marketers who use SearchIgnite have the ability to gather insights into the relationship between media channels, enabling them to spend smarter. Some of the world’s leading brands and advertising agencies depend on SearchIgnite technology to power their online marketing campaigns. More information can be found at http://www.searchignite.com/.

Company:         SLI Systems
Booth:         303
Media Contact:         Nancy MacGregor Hill
Phone:         (510) 733-6228
E-mail:         nancy@realtime-comm.com
Web:         www.sli-systems.com

SLI Systems provides site search, site navigation and user-generated SEO services for online retail and content-rich websites.

These solutions are built with patented Learning Search technology – an intelligent search system that learns from customer behavior to increase sales and conversions. Learning Search enhances the user experience while delivering valuable insights on visitor activity, and provides ecommerce sites with advanced merchandising capabilities and intuitive navigation.

SLI’s Site Champion service creates optimised pages to increase a retailer’s visibility in natural search engine listings and increase site traffic.

Customers like FTD, Tupperware, ULTA, and hundreds more benefit from SLI Systems’ search technology.

Company:         TMP Directional Marketing
Booth:         209
Media Contact:         Jennifer Mirabile
Phone:         724-772-2038
E-mail:         jenniferlm@yapr.com
Web:         www.tmpdm.com

TMP Directional Marketing (TMPDM) is the largest local search marketing agency, offering online, offline and mobile local advertising solutions to top national brands. Providing clients search with a local focus, the agency understands the local nuances that help national merchants reach local customers. Combining its years of success in Yellow Pages advertising with online search expertise gained as a former unit of Monster Worldwide, TMPDM serves hundreds of national advertising clients, including nearly 100 Fortune 500 companies. TMPDM (www.tmpdm.com) is headquartered in New York with more than 500 employees and 15 offices in the U.S. and Canada.

Company:         Wpromote Inc.
Booth:         112
Media Contact:         Jamie Lane
Phone:         310-683-0438
E-mail:         jamie@wpromote.com
Web:         www.wpromote.com

Wpromote prides itself in Superior Search Engine Marketing. From two employees in 2001 to over forty the company has experienced unwavering growth and continuous recognition for its exceptional service to each and every client. As a two-time Inc. 500 honoree, Google Adwords Qualified Company and recipient of countless other accolades, clients are assured that The Best Search Starts Here, at Wpromote. Since its inception Wpromote has dedicated itself to a single mission statement: help businesses succeed on the web. With unmatched experience in search marketing and an unrivaled dedication to our clients’ results, Wpromote always stands out above the crowd.

Company:         YELLOWPAGES.COM
Booth:         321
Media Contact:         Ruben Osorio
Phone:         415-248-4029
E-mail:         rosorio@attinteractive.com
Web:         www.yellowpages.com

“Need something?” For more than 125 years, consumers have trusted the Yellow Pages to deliver comprehensive local business information. And today, wherever, however and whenever they “Need something” local, they use YELLOWPAGES.COM.

YELLOWPAGES.COM connects consumers to local businesses across the three screens they use most – Web, mobile and TV through AT&T U-verse services. As one of today’s leading local search sites, YELLOWPAGES.COM provides comprehensive local business information, maps, driving directions, videos, user reviews and more. And new mobile features make it easier than ever to find information on the go.

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire’s patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.

LEEDS, England – A leading search marketing expert has been invited to speak at one of the United States’ foremost technology events on the subject of business-to-business (B2B) search marketing.

Ian Harris, CEO of Leeds-based Search Laboratory Ltd, will speak at New York’s Search Engine Strategies conference which will run from 23-27 March 2009.

He will tell delegates at the event that B2B companies spend too much time thinking of new ways to describe what they do in terms that prospective customers simply don’t understand.

Ian Harris, whose company specialises in pay per click management for global organisations, has worked successfully with organisations including: Novell, Epicor and LifeSize, developing and implementing multilingual search engine optimisation and PPC campaigns.

His speech to delegates at Search Engine Strategies will focus on effective business-to-business search marketing campaigns.

“Most B2B companies seem to think it’s necessary to find complicated ways to describe what they do,” he will tell conference delegates. “It may sound good to describe yourself as a Media Awareness company but if your potential customers are searching for ‘PR’ then that’s how you need to be positioned on the Internet.”

“There are specific issues facing B2B operations, especially in the current economy: customers may take a long time to purchase, and there is a strong need to establish your credibility quickly if you’re to grab their attention,” he says.

The practical advice that he will offer US companies aiming to improve their search campaigns includes developing good landing pages and building in a mechanism to qualify conversions, such as a downloadable white paper or information sheet.

Business Wire is the official news wire for Search Engine Strategies London 2009. Breaking news releases, advisories, photos, and multimedia are available at Tradeshownews.com, Business Wire’s trade show, conference, and event news resource.

Listed below are Search Engine Strategies London 2009 exhibitor profiles.
Company:           ACQUISIO
Stand:         305
Media Contact:         MARC POIRIER
Phone:         450.465.2631 x210
E-mail:         mpoirier@acquisio.com
Web:         www.acquisio.com

Montreal-based Acquisio is a SaaS (software as a service) company that offers a pay-per-click (Google Adwords, Yahoo Search Marketing, MSN AdCenter) management software designed specifically for advertising agencies. The tool, Acquisio SEARCH, allows campaign managers to launch, manage, and optimize all of their client’s campaigns from a single interface, without the need to log into Google Adwords, Yahoo Search Marketing, or MSN AdCenter. Additionally, it provides integrated reporting for designing and building beautiful client-ready PDF reports to help you save even more time.

Company:         Efficient Frontier
Stand:         Track Sponsor
Media Contact:         Merinda Peppard
Phone:         2071665220
E-mail:         sales-europe@efrontier.com
Web:         www.efrontier.com/uk

Efficient Frontier is the market and technology leader in providing paid search marketing solutions. The company provides the most powerful, most effective search engine marketing technology and comprehensive strategic and tactical services, to ensure that clients with large-scale, complex search marketing campaigns can achieve the highest possible return on investment. The largest advertisers in the most competitive markets use Efficient Frontier to achieve unprecedented levels of search marketing efficiencies, scalability, risk reduction and campaign growth. The company is headquartered in Sunnyvale, USA with offices in New York, the United Kingdom, France and India and licensing partnerships in Japan and Australia. Please visit www.efrontier.com/uk and blog.efrontier.com.

Company:         The Search Monitor
Media Contact:         Laura Nolte
Phone:         321-206-9705
E-mail:         laura@greentheoryinteractive.com
Web:         www.thesearchmonitor.com

The Search Monitor provides real-time competitor monitoring software. TSM crawls and monitors Google, Yahoo, MSN, social media, and shopping engines daily and can be geo-targeted. Interactive agencies, search marketers, and affiliate marketers use The Search Monitor for several reasons (1) to acquire competitive intelligence on paid and organic search including market share, keyword research, ad copy research, discovery of competitive promotions/offers, rank, and budgeting strategies; (2) to police brand use in ad copy, display urls, and branded keyword sponsors; (3) to identify and measure brand buzz; and (4) to police affiliate marketers for compliance with affiliate programs.

Company:         WebTrends
Stand:         309
Media Contact:         Thomas Flischer
E-mail:         Thomas@octopuscomms.net

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimise marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognised analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organisations, including HSBC, Microsoft, Reuters, General Mills, and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimise their customers’ online experiences.

For more information, visit: www.webtrends.com

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire’s patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.

SES is the leading global search marketing event series for education in digital marketing and advertising with specific emphasis on Search Engine Marketing (SEM), PPC and SEO. SES Amsterdam will teach delegates everything they need to know to maximize their advertising reach online whilst providing a forum for delegates to network with their peers, expert practitioners and representatives from the search engines themselves.

The Chair of this event will be Henk van Es and the Programming Director for it will be Joost de Valk.

SES Amsterdam will feature a number of workshops designed to educate the beginning SEO/SEM in addition to advanced maximizer sessions for those with years of experience. Topics such as Web 2.0 trends, social media and blogging will also be covered.

Paul Petermeijer, CEO BBP, said, “SES Amsterdam is the leading event in Holland for Search, with a mix of national and international cases and speakers we have created an event where starters and pro’s can find their way. With the combination of Incisive media and BBP we have a lot of marketing power in and outside the Netherlands.”

SES Amsterdam is actively supported by Taskforce Search the Dutch branch of the Interactive Advertising Bureau (IAB). “Search Engine Strategies is globally recognized as the leading search marketing conference and expo series. We encourage our members, advertisers as well as agencies, to attend SES Amsterdam and learn all about the latest tactics and best practices from Dutch and international top experts in the industry” said Wolter Tjeenk Willink, chairman of the Dutch Taskforce Search, IAB.

Matt McGowan, Vice President and Publisher of the global SEM conference series in addition to its sister sites ClickZ and Search Engine Watch said:

“Incisive Media is proud and excited to extend our global SEM conference and expo series to Holland in partnership with BBP. Search continues to show resilience as a must have channel to market and SES is the most trusted event series that CEOs, CMOs, business owners, marketers, web developers attend year after year to learn the trade.”

Register early before the 13th of February and save up to 150 Euros. For more information about the 2009 Search Engine Strategies Conference & Expo series please visit http://www.SearchEngineStrategies.nl

About SES

Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit http://www.incisivemedia.com

About BBP

BBP is a leading and innovative Dutch publisher, in print, in person and online. The company’s Principal markets include, Document Management, Customer service, Call Centers, E-commerce, Online marketing. BBP’s market-leading brands include Telecommerce, Twinkle, Document Manager, TCD, IDMK, Global E-commerce Summit, E-mail marketing Conference. For more information, visit http://www.bbp.nl

LONDON – SES London, the leading global search marketing conference series announced today that a unique roundtable session will open proceedings on day two of the conference.

Brett Tabke, founder of WebmasterWorld, Rand Fishkin, founder of SEOmoz.com, Chris Sherman, Executive Editor, Search Engine Land, Jill Whalen, founder of HighRankings.com and Kevin Ryan, Chairman of the Search Engine Strategies Board of Advisors will, for the first time, join together for the Keynote Orion Panel, SEO, Where to Next?!, a special strategy session moderated by SES host, Mike Grehan, Global KDM Office at Acronym Media.

The all star line-up has collectively been responsible for generating £billions of business for some of the world’s most recognised brands through expert consultancy and creative digital marketing solutions. The Orion Panel on 18th February will enable members of the audience to share issues and problems faced by their own businesses with practical advice provided by the best and most respected minds in search on how SEO will develop this year. It’s a not to be missed session for any businesses looking to build an effective marketing plan to maintain stability and growth through a tough year ahead.

Each member of the panel has been monitoring the flow of conversation in the SEO world for up to ten years and has heard opinions on everything from Black hat/White hat SEO, dynamic delivery, Flash, Google index updates and universal search.

Matt McGowan, Publisher of the conference series in addition to its sister sites ClickZ and Search Engine Watch said:

“This panel has been brought together for the first time to give delegates the unique opportunity to seek business advice from the world’s most experienced experts in digital marketing. The key questions on everyone’s lips this year will undoubtedly be “where is SEO going? How will the market develop? And how can developments in SEO help my business?” The expert panel will discuss these issues, then throw the session over to the audience to help individual cases with valuable and practical advice for their business.”

SES London is Europe’s leading event for education in online marketing and advertising, including Search (SEM/SEO). Marketers, consultants and industry leaders from the world’s leading businesses gather to review the very latest search engine marketing and optimization techniques.

With more than 50 sessions and 60 expert speakers covering hundreds of topics on how Search Engine Marketing can grow your business, SES London is the definitive opportunity for delegates to learn most everything they need to know to help them maximize their business’s return on search engine marketing and optimization. SES attracts the recognised leaders in search marketing providing the largest forum for delegates to communicate and network with expert practitioners.

SES London will feature a number of sessions designed to help marketers maximize success in a Web 2.0. Intermediate workshops and panel debates consider applications such as video, podcasts and blogs while more advanced marketers can attend sessions on search advertising tools and advanced paid search tactics.

With all sessions uniquely ranked according to content and degree of understanding, SES London is a crucial event for beginners as well as experienced search marketers who return year after year to keep up to-date with new innovations.

The conference will be hosted by SEM expert Mike Grehan.

SES London will be held on 17-19 February 2009 at the Business Design Centre in Islington. See www.SearchEngineStrategies.com/london.

For more information about Search Engine Strategies Conference & Expo Conference & Expo, the premier event for search engine marketing and optimization 2009 visit http://www.SearchEngineStrategies.com/london.

About SES

Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit http://www.incisivemedia.com.

NEW YORK – If bringing more relevant traffic and qualified visitors to your company’s web site is on your plate for 2009, listen up: Popular search marketing conference Search Engine Strategies New York is the place you want to be. The event is set for March 23-27, 2009, at the Hilton New York. Those who register by Friday, January 9, 2009 for SES New York will save $700.

Marketers, corporate decision makers, web developers, search engine marketing (SEM) specialists and rookies, and search engine optimization (SEO) consultants gather for the industry’s definitive event to delve into the latest developments in search. SES New York is unmatched as far as the number of sessions devoted to understanding how search engine marketing relates to digital and online marketing.

Programmed by the team of search experts at Search Engine Watch, SES New York is the industry’s must-attend major search marketing conference. SES New York is host to over 70 sessions, multiple keynotes and Orion Strategy sessions, exhibitors, networking events and parties. Last year’s show brought together approximately 7,000 search and digital enthusiasts.

“SES is the best networking opportunity, period. The sought-after experts along with thousands of like-minded peers are here,” noted Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, SearchEngineWatch.com and the ClickZ Network. “The money spent to attend SES and then implementing what you’ve learned definitely pays off with more qualified, relevant traffic.”

“In terms of value, the global Search Engine Strategies Conference and Exposition series is one of the best as it delivers an excellent ‘bang for your buck’ compared to the other events we have attended,” said Alon Sheafer, V.P. Products and Marketing, Kenshoo. “Their seminars and panels consistently deliver literally hundreds of tips, tactics and strategies around improving your paid search and display campaign performance while offering up tons of info on optimizing your websites. In addition, the networking is second to none resulting in us taking home numerous qualified leads.”

For more information on SES New York ’09 and other shows in the series, see www.SearchEngineStrategies.com.

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC

Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit www.incisivemedia.com.

SHERMAN OAKS, Calif. – Social search engine Scour.com today announced that CEO Daniel Yomtobian will participate in a panel at the Search Engine Strategies Chicago conference. The panel will explore the topic “Is There Life Beyond Google?” The conference takes place December 8-11, 2008, at the Chicago Hilton.

Yomtobian will discuss the promise of human-powered, or social, search as a complement to Google’s primarily algorithmic search. The session is scheduled for Monday, December 8th, at 3:00 PM – 4:00 PM.

The panel will explore a variety of alternative and specialty search engines that provide innovative features and attributes not readily available on Google. The Web is overflowing with so much information that no single search engine can possibly find it all. While Google’s market share is dominant today, there is still tremendous opportunity for its competitors to grow.

Launched in July, Scour is a meta search engine, gathering results from Google, Yahoo! and MSN. People are rewarded with VISA gift cards for searching, voting and commenting on results. One point is awarded for each search, vote or comment. Accruing 6500 points translates into a $25 reward. Scour has paid out many users already.

Check out Scour on YouTube: http://www.youtube.com/watch?v=7fLQ6a-DAuw&feature=related

ABOUT SCOUR.COM

Scour.com is a social search engine that bridges the gap between algorithmic and human powered search. Scour rewards people for searching, voting, commenting and referring friends. Launched in 2008, Scour was previously Aftervote.com, which was acquired by ABCSearch, an Internext Media Corp.company, in 2008. To learn more about Scour, visit www.scour.com.

Aimed at consultants, site designers, website owners, in-house marketing professionals, among others, this in-depth training occurs in a small class setting so that instructors are readily accessible for informal one-on-one or small group discussions.

“Regardless of skill level in SEO and SEM, people will come away from this intensive training with techniques that they can immediately implement,” said Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, SearchEngineWatch.com and the ClickZ Network. “Expert search engine marketers Jennifer Laycock, Matt Bailey, Debra Mastaler, Greg Jarboe, Amanda Watlington Brad Geddes and Shari Thurow who are leading the sessions live and breathe SEO and SEM. They’ll ensure that participants leave with the latest knowledge and action plans for real-world applications.”

Training sessions include:

* Search & Analytics Workshop: Using Analytics to Increase Search Effectiveness — Analytics are a gold mine of information, just waiting to be uncovered. The results of campaigns, effectiveness of the website, and the efficiency of your rankings can all be measured with a good analytics program. Unfortunately, many site managers do not make changes to the website without prior measurement, nor do they measure after the changes. As a result, there are many changes to sites that are not based on facts, merely assumptions. Similarly, if changes are not analyzed, then there can be no clear understanding of whether or not improvements made a difference on the site or to the bottom line.
* Viral Marketing & Link Baiting — Attendees will gain a better understanding of the concepts, ideas and implementations that are required to launch a viral marketing or link baiting campaign. They will learn why the Internet has created a unique environment that allows for rapid, inexpensive word of mouth marketing and how they can harness that environment to promote their own products and services. The workshop will give real life examples of both good and bad viral marketing campaigns and will share insight on how your business can capitalize on your competitor’s viral disasters. This workshop will also focus on how you can make use of consumer generated media environments like social media outlets, blog marketing, discussion forums and more to both monitor and expand your company’s online persona. Consumer generated media (the very core of viral marketing) is the fastest growing form of media online today. It’s only a matter of time until someone online talks about your business. This course will not only help prepare you in the ways to respond to the conversation, it will help you learn how to shape that conversation to your advantage.
* Link Building Tactics, Tools & Techniques — Need links? In order to rank well and successfully promote your online business, you need an effective link building program as part of your overall SEO strategy. This link building workshop will help you to better understand and manage your link building campaigns by providing you with the knowledge to create proven, practical and creative link marketing campaigns. You’ll walk away understanding why you need certain links, how to find them, and how to effectively use links to promote your brand and your search engines rankings.
* Advanced AdWords — This session is broken down into two sections. The first section examines how to effectively use keywords, ad copy, landing pages, and the search and content networks to effectively reach your target audience based upon where consumers are in the buying cycle. The second section will examine different bidding strategies you can employ to maximize your campaign’s goals.
* Search Engine Optimization Workshop — A search-engine friendly Web site is a user-friendly, search-friendly, and persuasive site that converts visitors into buyers. In order for a site to be search-engine friendly, it must meet the terms and conditions set forth by the search engines (Google, Yahoo, MSN Search, Ask, etc). Additionally, the site must satisfy the needs of site visitors. Ultimately, the site must be profitable for the Web site owner. Can a single site satisfy all of these groups? This workshop will demonstrate that these skills are essential for building a user-friendly, search-friendly, and persuasive site that converts visitors into buyers.
* Optimizing for Universal Search — Universal search changes everything! The advent of Google’s Universal Search has been called “the most radical change to its search results ever.” So, how do you take advantage of Google’s new approach that blends listings from news, maps, video, and image search among those it gathers from web search? This training session will help you get found in all the right places.

SES SEM Training can be taken in addition to the SES Chicago conference or independently, as workshops are on the Friday following the event. The full-day training session is $1,345 and half-day is $745. Register for SES SEM Training at http://www.searchenginestrategies.com/chicago/training.html.

To register for the SES Chicago conference or for more information, see http://searchenginestrategies.com/chicago. SES Chicago Expo-only passes are free in advance.

About SES

Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

About Incisive Media

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit www.incisivemedia.com.

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and management company, today launched a new geo-conversion reporting tool that enables online advertisers to improve return on investment by focusing their budget on the geographic locations best responding to a campaign.

Unveiled today at the Search Engine Strategies conference in Chicago, these geo-conversion tracking reports can be as granular as needed, measuring results at the account, campaign, ad and keyword level, and returning conversion rates by country, designated market area (DMA), state, city and ZIP code. In addition, cost-per-action (CPA) can also be measured.

“We have worked with LookSmart for years. They are a cost-effective lead source for some of our customers, and have also provided cost-effective extended reach and distribution from local search engine marketing,” said Jeff Werner, communications director, WebVisible. “With LookSmart’s enhanced targeting capabilities it just keeps getting better every day and we look forward to continue working with them in the future.”

LookSmart continually enhances the AdCenter, its award-winning search advertising platform. During the past year, the search network veteran has made it easier for advertisers to target niche audiences, manage bid prices and control traffic quality via new features and services. At the same time, LookSmart has expanded its network of high-quality distribution partners and strengthened traffic quality by providing reporting tools and services that give greater insight into the network, enhancing its value to advertisers.

“Advertisers can trust that LookSmart works hard to meet all our customers’ needs; the addition of geo-conversion reporting is just the latest of many enhancements we’ve made this year,” said Ted West, chief executive officer and president, LookSmart. “Our continued quality improvements help advertisers target their campaigns toward the most effective audiences. Used well, the LookSmart platform can provide advertisers with a leg up on the competition.”

“While advertisers of all sizes are challenged by the economy, search advertising networks like LookSmart offer a clear benefit for smaller businesses, which often market to a specific city or region,” said Anita Campbell, editor-in-chief of Small Business Trends (www.smallbiztrends.com), an award-winning, comprehensive online publication for small business owners and entrepreneurs. “Small and local businesses can especially profit from search ad networks that not only help them target their desired audience but also enable them to fine-tune their campaigns to be the most effective.”

LookSmart will be exhibiting at SES Chicago in Booth 410 at the Hilton Chicago on Dec. 9 and 10. For more information about LookSmart at SES Chicago or to schedule a press briefing during the conference, please contact Raymond Deplazes at 415-694-6715 or email LookSmart@racepointgroup.com.

About LookSmart

LookSmart (NASDAQ:LOOK) is a premier search advertising network and management solutions company. A trusted provider of quality search advertising products and services to text advertisers, LookSmart offers targeted pay-per-click search and contextual advertising via its proven Search Advertising Network. For publishers seeking to create their own branded vertical advertising networks, LookSmart also licenses and manages search ad networks using its award-winning AdCenter platform. Dedicated to the quality of text advertising, LookSmart is one of the five founding members of the IAB Click Measurement Panel. For more information, visit www.LookSmart.com or call 415-348-7500.

CHICAGO – SEO Samba, a full-fledged SEO automation platform, unveils the first and only multi-tenants SEO platform for SEM firms and website marketers at 2008 Search Engine Strategies (SES) Chicago. SEO Samba is an exhibitor and sponsor in Chicago, where it will demonstrate its SEO platform in exhibitor booth #424.

“While businesses are hard hit by rising pay per click costs, and the search marketing industry relies on hit or miss consulting, SEO Samba has built a system that helps website marketers succeed instantly with search engines instead of following ad hoc trial and error SEO process,” said SEO Samba CEO and Founder Michel Leconte. “In most cases, systematical optimization processes via SEO Samba results in page-one positions in Google search results for targeted search terms. SEO Samba achieves this by providing consistent and documented best practice execution to your SEO efforts,” added Leconte.

The SEO Samba platform is ideal for managing service and information websites, affiliate websites, large numbers of local or franchise websites, news sites and B2B sites.

Three beta software customers for SEO Samba describe their experience implementing the platform:

“What I love best about SEO Samba is the ability to set search engine optimization rules, and perform automated cross-linking throughout sites. The system is well designed, and handles lots of the headaches, such as 301′s redirect pages, that come with managing multiple websites,” says Scott Gordon, marketing guru at ActivSupport, Inc, a nationwide IT support company.

“Our busy staff of scientists did not have the time to learn a complex content management system when we decided to redesign and optimize our website,” said Olga Potapova, scientific director at Cureline. “Samba’s integrated CMS and SEO platform proved easy to use and deploy and logically organized which is critical when dealing with scientists. In addition the platform allows us to easily keep track of ongoing optimization of content,” added Potapova.

“Our customers have reacted very positively to our newly-deployed white label version of SEO Samba, allowing us to propose sophisticated multi-site SEO strategies at a cost-effective price point,” says Arnaud Tessier, CEO of the SEM and hosted application development firm Altervisions.

The SEO Samba platform enables search marketing professionals to:

* Integrate both on-site and off-site SEO automation routines and features up-to-date best practices
* Optimize using standard HTML and leave zero footprint when optimized sites are republished
* Enable effective multi-sites management functions and includes a proven web-based Content Management System with unlimited user access
* Easily build news sections on sites to feed Google News and other leading news search engines
* Integrate with leading CRM applications such as Constant Contact and Salesforce.com
* As a Web-hosted application, does not require download, maintenance, upgrade, or otherwise involvement of an IT department

Simply put, SEO Samba is shifting the paradigm to automate the implementation of the SEO process at a fraction of the cost, which empowers in-house marketing managers while adding new revenue streams for SEM firms.

Powered by SEO Samba, SEO firms can differentiate in this challenging economic environment, execute strategies across any number of customers and scale their practice significantly faster. SEO Samba offers a fully branded interface, a generous discount structure, and many additional recurring revenue opportunities with no required up-front commitment to SEM firms.

To encourage trial use, SEO Samba is offering several options including: an unlimited time test drive; importing an existing website using a powerful SEO Kick-Off wizard, or get it done by a professional import services expert for a low fee. SEO Samba is priced at $99 a month.

SEO Samba’s platform has been in development for almost two years with input from search marketing professionals across Europe. SEO Samba was incorporated in March 2008, and is headquartered in Dover, Delaware with a distributed workforce across the world.

SEO Samba is led by Michel Leconte, a seasoned Silicon Valley executive, founder of multiple technology start-ups including Amoeba Networks, LiveConsultants.com, and ActivSupport. He has consulted with small business and Fortune 500 enterprises such as J2Fax and Tyco to develop their search engine marketing strategies, and more recently CEO of Avicend, a collective index and search engine for business data. Michel Leconte shares his time between Silicon Valley, Silicon Alley, and Provence, France. David Culot is SEO Samba’s CTO, a database driven web applications specialist. He has developed the car engine start-up AutoBaron.com, and played a pivotal role at the inception of travel search engine Mobissimo.com. He’s based in Ukraine and San Francisco, CA.

CHICAGO – Over 2,000 marketers scouting out sure-fire ways to boost their companies’ online presence are gathering to kick off this year’s Search Engine Strategies (SES) Chicago 2008 Conference & Expo . In its tenth year, SES Chicago (http://www.searchenginestrategies.com/chicago) gives attendees an unmatched combination of high-profile speakers, four-star rated sessions, and specialized educational tracks. The digital marketing conference takes place at the Chicago Hilton and runs December 8-11, 2008.

This year’s conference hones in on current issues facing marketers—from social media to search privacy to click fraud. Marketers will learn from noted search industry experts and gain practical knowledge for issues such as mobile search, web analytics, and global search.

SES Chicago highlights include:

* Keynote addresses by Professor Lawrence Lessig, an expert on law and technology, Omniture president and CEO Josh James, and Hitwise general manager of Global Research Bill Tancer.
* Introductory courses on Search Marketing, SEO Tools, Link Building Basics, and Search Advertising
* Intermediate sessions—including Universal and Blended Search, Igniting Viral Campaigns, Site Clinic, and Social Media Optimization
* Advanced sessions focused on issues ranging from Advanced B2B to Duplicate Content and Multiple Site Issues to Black Hat, White Hat & the Best Kept Secrets to Search

Organized and hosted by search authority Kevin Ryan, SES Chicago arms attendees with the latest knowledge in the search industry. The world’s most comprehensive gathering of search engine marketing and optimization-related providers, partners and affiliates, SES Chicago offers more than 60 sessions for everyone from newbies to the savviest marketers.

“Each year, marketers return and rave about how they’ve applied knowledge at our sessions to drive site traffic and vastly enhance conversion rates,” said Ryan, Chair of the SES Advisory Board. “We’re exceptionally proud of our 98 percent satisfaction rate year after year, based on the immense wealth of knowledge sharing at this unique event.”

For more information on SES Chicago and other shows in the series, see http://www.SearchEngineStrategies.com/chicago.

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC

Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit www.incisivemedia.com.

Jennifer Black, Local.com vice president, marketing, will be a featured presenter on the “Think Local: Online Marketing Tactics for Small and Medium Sized Businesses” panel on Thursday, December 11, at 9:00 a.m. The panel will examine local marketing tactics and the most effective advertiser strategies for reaching local consumers.

Now in its 10th year, Search Engine Strategies is the premier global event series for search engine marketing and optimization. SES is produced by Incisive Media. For more information on SES Chicago, visit: http://www.searchenginestrategies.com/chicago/.

About Local.com

Local.com (NASDAQ:LOCM) is the largest local search network in the United States. The company uses patented technologies to provide over 19 million consumers each month with the most relevant search results for local businesses, products and services on Local.com and over 700 regional media sites. Businesses can target ready-to-purchase consumers using a variety of advertising products. To advertise, visit http://corporate.local.com/advertisewithus or call 1-888-857-6722. For more information visit: www.local.com or http://corporate.local.com/.

About SES

Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit www.incisivemedia.com.

CHICAGO – The 2008 SES Chicago Conference & Expo (http://www.searchenginestrategies.com/chicago) announces a lineup of sessions that cover intermediate-level and advanced tools and strategies to improve campaign performance, optimize website content, and take existing SEO and digital marketing knowledge to the next level. This year’s SES search conference takes place at the Chicago Hilton, December 8-12, 2008.

This year’s program, developed with feedback from SES alumni, provides intermediate and advanced attendees with new ways to boost their organizations’ profitability, which is more important than ever in the current economic climate. SES also provides the ultimate atmosphere to network with peers, connect with clients and prospects, and share compound strategies to strengthen their business’s visibility online. For the intermediate attendee, SES offers the following sessions:

* Universal & Blended Search – Industry gurus will describe how search, marketing and information seeking is changing the industry that follows the search. This ongoing series on universal search will include research data available only at SES.
* Igniting Viral Campaigns – In a world dominated by behemoths like MySpace and YouTube, small- and mid-sized companies must break through to generate online destinations that create buzz, encourage word of mouth and establish relationships with buyers. This session unveils the secrets of Web 2.0 techniques that enable companies to stand out.
* Social Media Optimization – Community-built web sites, Facebook, YouTube, Microsoft Tagspace, Wikipedia and new sites allowing content to be shared through “tagging” can be a great way to tap into links and search-driven traffic. Hear tips from search marketers who have discovered what works today and what to avoid.

Advanced search marketers will whet their craving for fresh insights by attending:

* Advanced B2B – This seasoned panel of B2B marketing professionals will share the latest tips and trends in using search to find those niche decision-makers that drive your business.
* Duplicate Content & Multiple Site Issues – More and more site owners are concerned that they might get penalized accidentally or overtly because of duplicate content. If you run mirror sites, will search engines ban you? What if you have listings that are similar in nature? What happens if you syndicate content through RSS? Will other sites be considered the “real” site and rob you of a rightful place in the search results? This session looks at the issues and explores solutions.
* Advanced Link Building – How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam? How should you handle affiliate links? Advanced linking issues like these and more will be explored during this session.
* Black Hat, White Hat & the Best Kept Secrets to Search – Some say that “black hat” search marketers will do anything to gain a top ranking and others argue that even “white hat” marketers who embrace ethical search engine optimization practices are ultimately trying to game the search ranking system. This no-holds-barred interactive session will include an exploration of the latest black and white issues.

Organized and hosted by SES Advisory Board Chair Kevin Ryan, SES Chicago delivers new, actionable information needed to grow your site’s online visibility immediately. Intermediate and advanced attendees at SES will quickly learn how to enhance their existing search engine marketing and search engine optimization knowledge and to ensure they are well-versed in the most complex and advanced search developments.

For more information on SES Chicago and other shows in the series, see http://searchenginestrategies.com/chicago.

About SES

Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit www.incisivemedia.com.

LONDON – Incisive Media announced the agenda for the Search Engine Strategies London 2009 Conference & Expo, the premier UK event for search engine marketing and optimization. To view the agenda, visit www.SearchEngineStrategies.com/London.

SES London will be held on 17-19 February 2009 at the Business Design Centre in Islington.

The SEM and SEO conference is being organized by Kevin Ryan, recognized globally as a leading authority on search engine marketing, and hosted by SEM expert Mike Grehan. All sessions are uniquely ranked according to content and degree of understanding, which is why SES London is recognized as a crucial event for beginners as well as experienced search marketers.

With businesses facing difficult challenges and having to make tough decisions in the current economic climate, SES London 2009 has developed a programme designed to help search engine marketing decision makers maximize their search engine marketing and optimization projects. In addition to the popular and must-have sessions covering online marketing, the agenda has been devised to help businesses explore, understand and consider new marketing opportunities. Intermediate workshops and panel debates with leading experts will consider a range of applications, including:

* Online video. As more people are watching, sharing, and finding online videos, this session will provide tips on how to navigate the new wave of online video.
* Mobile search. This session will enable search industry professionals to understand opportunities in mobile search.
* Blogs and feeds. Attendees will learn more about the unique advantages blogs and feeds offer to search engine optimization.
* International search marketing. Eastern and Western companies are pushing out internationally, but does anyone really understand the marketplace? Leading experts will discuss the marketplace and the impact it is having on the world.

The full agenda can be seen at www.SearchEngineStrategies.com/London/agenda.html.

Kevin Ryan, Chairman of the Search Engine Strategies Board of Advisors, said, “Businesses must not lose sight of the importance of online marketing. It’s highly targeted and accountable with scope for tremendous return on investment. We have developed a programme for London which not only advises on the fundamental levels of search marketing but also helps attendees understand the applications made possible through Web 2.0. We have selected leading experts to help delegates make informed and considered decisions about the future of their business marketing strategy.”

Register early and save money. For more information about Search Engine Strategies Conference & Expo 2009, visit http://www.SearchEngineStrategies.com/London

For sponsorship and exhibition information, please call Chris Lucas at +44(0)20-7316-9609 or +44(0)7834-849-957. Outside of Europe please call Matt McGowan at +1 (212) 925 6990.

About Search Engine Strategies

Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include commercial real estate, financial services, legal services, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Real Estate Forum, Search Engine Strategies and The American Lawyer. For more information, visit www.IncisiveMedia.com.

As part of our coverage of the Search Engine Strategies 2008 event in Chicago (SES Chicago 2008), we have interviewed Mark Lassoff, a noted entrepreneur and founder of the Internet Broadcasting Group. Mark was very kind and patient (thank you Mark!), and agreed to address a few of the questions you have submitted.

Otilia Otlacan: Online streaming media – audio or visual – is perceived to be really taking off, eating away audience from traditionally broadcast media. Is that a reality, or a myth? What is the growth rate of audio and video consumption online?

Mark Lassoff: Reality.

This is a great question. There have been many published studies which have show two simultaneous trends: The growth of online media consumption and the decline of traditional media consumption. The big question remains is one causing the other. I would say, in part, yes. However traditional media is often being its own worst enemy.

Much of my expertise is in radio, so I’ll use the radio industry to illustrate the larger trends, as I interpret them. In the 90’s and early 2000’s there was tremendous consolidation in the terrestrial radio industry. Companies like Clear Channel, Emmis Communications and other purchased hundreds—even thousands—of free air broadcast radio stations. With the consolidation in radio ownership efficiency were found. Instead of one program director programming a station, programming directors would find themselves programming several stations, sometimes across wide geographic territories in communities with complete dispirit needs. Air personalities were “beamed in” or edited in from elsewhere, but tried to sound local. The quality of content on radio suffered deeply to the point where radio became homogenous and uninteresting. Classic Rock stations in Peoria were identical to Rock stations in Bangor. The content became stale and boring quickly—all in the name of efficiency and cost savings for the radio conglomerates.

While this was occurring new forms of audio entertainment media started to appear on the scene. The iPod, internet radio, podcasts, satellite, etc., all made their presence known at the same time radio was pulling back on quality content. New alternatives appeared and consumers made choices.

Had radio not become a total content wasteland, would things have been different? I guess, we’ll never know.

Regarding growth and adoption rate—I would point you towards resources like Edison/Arbitron’s excellent annual report. However, it’s my feeling that the growth has been exponential and will continue to sustain.

Otilia Otlacan: Monetizing streaming media is certainly a challenge and not many players seem to have gone beyond a traditional subscription-based model. What would be, in your opinion, the best way to monetize such content?

Mark Lassoff: With all due respect, I think this is the wrong question. Online media is a business—not some bastard step-child of real media where business rules don’t apply.

The days are over where you can build an audience and figure out how to make money later. Streaming media businesses need to grow up and realize that how to monetize is the first question, not an after-thought once their audience is established. I’m sure that in these economic times we’re going to see a paucity of speculative funding—which means investors are going to look for business models that can better insure monetization and return.

Additionally, monetization hasn’t happened in most areas because the audiences are too broad and diffuse. Most “music” doesn’t draw a specific audience demographic that is easily sold to advertisers looking for efficient targeted CPM’s.

However, for those who produce content that is specific and consumed by a well defined, desirable, specific demographic success is possible.

That having been said, I disagree that not many players have gone to a traditional subscription based model. I’m seeing more pre-roll and post-roll ads for both audio and video, banner and other display advertising in players and interesting things happening in combining audio advertising within a stream with visual display advertising.

There is tremendous opportunity here to go beyond traditional advertising models. What other media besides the internet can immediately deliver targeted qualified prospects at a single click? There is huge opportunity here that we are only now beginning to harness.

Advertising is moving to where the people are—online. The models will continue to develop.

Otilia Otlacan: Staying in the monetization area, can you share some success stories? What makes them a success?

Mark Lassoff: Unfortunately I think direct success with strict monetization of content is still a few years off. There are enough streaming media monetization failures to fill a good sized grave yard. However I think there have been a number of successes in streaming media becoming a critical part of a larger brand building effort.

Aside from the success I’ve seen in monetizing content about monetizing content, I’d site National Association of Photoshop Professionals and their highly regarded and ranked PhotoshopUsertv.com video content. NAPP has done a great job of using their video content as a means to supporting other monetization efforts.

Otilia Otlacan: From a technical perspective, what platforms are most suitable today to carry out advertising within streaming media?

Mark Lassoff: Sorry, I’m not a tech guy.

Otilia Otlacan: Can you tell us more about the branded online radio solution from IBG – what is the most popular use of it? Are there any monetizing options available and if so, what would they be?

Mark Lassoff: We are a branded audio entertainment company. There are two target customers for Internet Broadcasting Group.

The first is consumer brands that are looking for a logical brand extension online. With our clients we flip the traditional advertising model upside-down. Instead of advertising on a radio station, minutes away from a competitive advertisement to an audience of mostly uninterested, passive listeners, IBG allows our clients to become content creators. In partnership with our clients we develop stations geared to attract the very demographics our clients seek. The content is musical, or talk, but all of it is entertaining.

The second focus is on existing publications. We all know that newspapers are in a heap of trouble right now, and are gradually making the transition online. Just this week the venerable Christian Science Monitor announced that it would cease its print publication. We provide a conduit with our publisher partners to move them online with a radio style product and interface that provides the consumer with both on-demand and streaming content.

There are literally dozens of monetization options available, that—especially for our newspaper and magazine clients—provide them with virtually unlimited opportunities to sell advertising to a growing online audience.

About Mark Lassoff:

Mark Lassoff is currently the vice president of media and marketing at NLI Media Group in Austin, Texas (www.nlimediagroup.com). Mark’s team provides full online marketing services from web site design and development to search engine optimization to e-commerce. Mark’s team has won multiple awards for design and is currently one of the fastest growing media firms in Texas. Mark is also the vice-president of the Internet Broadcasting Group (www.internetboadcastinggroup), a start-up which specializes in creating private label radio stations that are lead generators for clients.

NEW YORK – Search Engine Strategies (SES), the leading digital marketing conference series geared toward search engine marketing (SEM) and optimization (SEO), announces that Kevin Ryan, chairman of the SES Advisory Board will bring his principled approach and insights in online marketing to ad:tech New York, an interactive marketing conference, taking place this week. The panel, “Search Marketing Tactics and Strategies: Best Practices Across Current and Emerging Digital Search Platforms,” will profile some of the most useful online advertising marketing tactics and best practices across current and emerging digital platforms.

Conference coordinators from the SES advertising marketing conference are preparing for the Midwest’s only search marketing conference and expo, taking place at the Chicago Hilton on December 8-11, 2008. SES Chicago (http://www.searchenginestrategies.com/chicago) will feature an intriguing lineup of sessions and new content covering search marketing, interactive advertising, social media and the best kept secrets in search. Led by the industry’s most notable visionaries, SES Chicago draws thousands of marketers each year, and boasts a 98 percent satisfaction rate from attendees.

This year, SES Chicago offers up-to-the-minute, practical information in over 60 sessions that marketers can use immediately to grow their businesses through search marketing and interactive advertising. Additionally, the interactive advertising conference is followed by a full-day of search engine training sessions. These thorough workshops take place in a small classroom setting, giving attendees the opportunity to work closely with instructors, who provide the practices, applications, and hands-on exposure needed to become – and remain – a top performer in the field.

SES Chicago attendees who stay one day or the entire week will walk away with the knowledge and skills needed to be a successful search engine marketer, and will enhance their professional know-how by keeping their marketing acumen up-to-date with the latest developments in search engine marketing and optimization.

For information on SES Chicago or to view the 2008 Chicago conference schedule, see http://searchenginestrategies.com/chicago.

About SES

Search Engine Strategies (SES) is the leading global conference series focused on search engine optimization and search engine marketing (SEM). SES, ClickZ, Search Engine Watch, and their associated conference series ClickZ Events are part of the Interactive group of Incisive Media.

About Incisive Media

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include commercial real estate, financial services, legal services, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Real Estate Forum and The American Lawyer, in addition to ClickZ, Search Engine Watch and their associated conference series. For more information, visit www.incisivemedia.com.

NEW YORK – As companies realize the benefits and accountability of online advertising, more ad dollars are being focused on search engine optimization (SEO) and related initiatives. Each year, thousands of marketers and web developers flock to the popular Search Engine Strategies search engine marketing (SEM) training sessions to learn the latest techniques for excelling in this field.

The next SES Search Engine Marketing Training Workshop takes place on November 6, 2008. The in-depth training sessions are conducted in a small class setting, allowing instructors to be readily accessible for informal one-on-one or small group discussions. The full-day event includes the following sessions:

* Optimizing for Universal Search

Learn strategies and tactics for expanding the audience for content through Google News, Yahoo! News, Google Maps, Google Product Search, Technorati, Google Image Search, Flickr, YouTube, Yahoo Video, and a growing variety of other sites.

* Landing Page Testing Hands On: Developing your Action Plan

Changes in landing page efficiency can dramatically improve the profitability of online marketing programs. This fast-paced and practical hands-on training will provide a crash course in landing page optimization and testing and will give attendees a personal action plan tailored to their specific business.

* Advanced Keyword Research

This session will cover the tools available for identifying, researching, and zeroing in on the right keywords for an SEO or PPC campaign. Attendees are encouraged to bring their laptops to this session.

* How to Effectively Use Social Media for Search Marketing Campaigns

Attendees will leave this session with a full understanding of social media and its role in a holistic marketing campaign. This course will address everything from capturing traffic and links, to effectively converting the traffic.

“Consultants, site designers, website owners and in-house marketing professionals will have an opportunity to dig into the most important aspects of online marketing,” said Matt McGowan, Global VP of Marketing for Search Engine Strategies and SearchEngineWatch.com, properties of Incisive Media. “Each year, participants tell us this forum is an ideal way to learn the most relevant skills for ensuring that their online presence pays off.”

Location:
Hilton Boston Back Bay
40 Dalton Street
Boston, MA 02115

Date:
Thursday, November 6, 2008

Training Cost:
Half-day session: $745; full-day session: $1,345

For additional information and to register, visit www.searchenginestrategies.com/training/boston/.

For details on the upcoming SES Chicago, please visit http://www.searchenginestrategies.com/.

About SES

Search Engine Strategies (SES) is the leading global conference series focused on search engine optimization and search engine marketing (SEM). SES, ClickZ, Search Engine Watch, and their associated conference series ClickZ Events are part of the Interactive group of Incisive Media.

About Incisive Media

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include commercial real estate, financial services, legal services, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Real Estate Forum and The American Lawyer, in addition to ClickZ, Search Engine Watch and their associated conference series. For more information, visit www.incisivemedia.com.

CHICAGO – Search Engine Strategies (http://www.SearchEngineStrategies.com) educates tens of thousands of delegates each year. With more than 60 sessions designed for every skill level, SES Chicago 2008 provides the ultimate atmosphere for those seeking opportunities to grow their knowledge of SEO/SEM, network, further their career development and strengthen their business’s visibility online. The SES event takes place at the Chicago Hilton, December 8-12, 2008.

For those professionals new to search engine marketing, SES provides a lineup of introductory sessions that aim to cover the most basic tactics, answer questions, and provide insight on must-have SEO skills. New in this year’s agenda is the First Timer’s Guide to SES and SEM. This session will walk attendees through the “SES experience,” including the logistics, networking opportunities and special event details, thoroughly preparing participants for a whirlwind week. Additionally, this session will present a sneak peek to the Introduction to Search Engine Marketing session that will be held on Tuesday.

Additional sessions geared toward newbies include:

* Landing Page Testing & Tuning: This session looks at ways to test and tweak landing pages to convert visitors into buyers. The session is designed for those who are already familiar with how paid placement works.
* Link Building Basics: Discover how search engines rely on link analysis as an important component for rank web pages, and how building quality links appropriately will increase traffic to your site.
* SEO Tools: This session will outline the tools to help search marketers accomplish tasks including indexing, competitive analysis, site ranking, diagnosing and remedying problems, page level information, site level information, on-page optimization and much more.
* Social Media Optimization: Community-built web sites, Facebook, YouTube, Microsoft Tagspace, Wikipedia and new sites allowing content to be shared through “tagging” can be a great way to tap into links and search-driven traffic. Hear how-to’s and tips from search marketers who have discovered what works today and what to avoid.
* Search Advertising 101: Every major search engine offers a paid placement program. Learn what’s available in this session that is especially geared toward beginners, with details on programs from major providers and advice on how to succeed.
* Search Advertising Tools: In order to get a leg up on the competition, successful search engine marketers need to be armed with the latest tools of the trade. This session will explore a range of popular search engine advertising tools – both free basic tools and advanced paid offerings – along with some important features to be aware of.
* Site Clinic and Contextual Ads & Ad Sense Clinic: These interactive sessions take volunteers from the audience and examine their web sites live to provide general feedback about improving them to do better from Google AdSense and other contextual ad placements, and to gain more traffic from search engines.
* Ad Copy Continuity Clinic: Ad copy and landing page content must be in alignment with each other to ensure a smooth and profitable visitor experience. This clinic will examine actual ads and landing pages offered up by volunteers from the audience.

Organized and hosted by search authority Kevin Ryan, SES Chicago delivers real-time actionable information you need to grow your business. SES beginners will quickly learn how to maximize the search engine marketing and search engine optimization opportunities to ensure they are well-versed of the latest search developments and solutions in this area.

To register for the conference and pay the early bird rate of $1,795 by November 21, visit www.searchenginestrategies.com/chicago/registration-details.html. SES Chicago Expo-only passes are free in advance.

For more information on SES Chicago and other shows in the series, see http://searchenginestrategies.com/chicago.

About SES

Search Engine Strategies (SES) is the leading global conference series focused on search engine optimization and search engine marketing (SEM). SES, ClickZ, Search Engine Watch, and their associated conference series ClickZ Events are part of the Interactive group of Incisive Media.

About Incisive Media

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include commercial real estate, financial services, legal services, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Real Estate Forum and The American Lawyer, in addition to ClickZ, Search Engine Watch and their associated conference series. For more information, visit www.incisivemedia.com.

Otilia Otlacan: SES Chicago and Mobile Search – what topics will you be covering, can you give us the highlights?

Cindy Krum: I am honored to be speaking on the Mobile Search Battle Update panel with Bryson Meunier, Rachel Pasqua and Phyllis Reuther. I have spoken with Bryson and Rachel before, but I this is my first time speaking on a panel with Phyllis. The session will be just before lunch on the first day of the show, and it has a lot of insightful mobile search experts.

I will be giving a lot of statistics about where and what people are searching for from their mobile phones. I’ll specifically spend time talking about on-deck search options, off-deck search engines and downloadable mobile search applications. I will also talk about how true web-browsing phones like the iPhone and the gPhone are changing mobile search behavior, and what that means to us as mobile marketers preparing for the future.

O.O.: Surely the economic recession is an over-discussed subject by now, but can you comment if there is an impact on mobile internet usage, search in particular? Are people more conscious these days of the higher costs of mobile search?

C.K.: Many of the US mobile phone carriers have begun offering flat-rate data packages, so the people who have opted into those flat-rate packages will not be affected by the recession. Cost will be a deterrent to mobile search for the rest of the mobile subscribers, but this has always been the case. Some carriers are also testing programs that allow users to decrease their phone bill by watching ads, and we may see programs like this expand or grow in the future.

The economic turmoil may increase the length of time people will wait to replace their mobile phones, and since much of the growth in mobile web search has been driven by the newer, more web-capable phones, a delay in phone replacement is a concern. I don’t think it will be enough to turn the trend; it may just slow or delay the growth slightly.

O.O.: The AdOperationsOnline.com readers are keen to discuss mobile advertising as the next big thing for 2009. What are your views on the mobile advertising growth, what can we expect?

C.K.: Companies like AdMob who have been operating in the red for some time are finally cash-positive, so I think it is fair to say that mobile advertising is coming of age. I have been speaking for a long time about making one website work well in both a traditional and a mobile setting, and that will be true for mobile advertising too. It has to be seamless, and we can’t rely on the user to get to the right website or remember two domains.

It will be important for mobile advertising companies to offer a service where ads are intelligently served, based on the device accessing them. Not only do we want mobile ads to go to mobile devices, and traditional ads to go to traditional devices; but we want ad networks to recognize the type of device that is doing the searching, and serve ads that are relevant to that device demographic. It is no secret that the demographic buying BlackBerries is different than the one buying SideKicks; Mobile ad networks need to do a better job leveraging that type of information.

UK mobile carriers are already using this type of ad targeting on their networks, because everyone in their ‘on-deck’ portal is a subscriber, and I believe this kind of targeting will soon make it to the United States. Google AdWords is also allowing marketers to target ads based on carriers, and this type of innovation will be vital for mobile ad networks to maintain their superior click through and conversion rates.

O.O.: Staying in the mobile advertising area, what solutions do you see to ensure that ads are unobtrusive on such small screens? What about measurability of mobile ad campaigns – any technologies you’re particularly fond of?

C.K.: In addition to making mobile advertising as targeted as possible, it will be more important for advertisers to be subtle in mobile advertising. Mobile devices are considered much more personal than traditional computers so advertising can feel like much more invasive on a mobile phone. I think branded games and downloadable applications will be a great way to advertise to your mobile audience, without being too pushy.

Mobile tracking and analytics is still quite difficult because most web tracking is based on JavaScript, which is not executed by a number of mobile browsers. While most of the major ad networks offer technology that will allow you to track performance of your entire mobile website, (instead of just your ads,) there are no great mobile-specific analytics platforms available yet. Your best bet is always to use a combination of analytics programs, but when you are working with mobile data, understand that you may not be getting the complete picture.

O.O.: Your company, Blue Moon Works Inc., how does it fit in the relatively new and chaotic landscape of mobile marketing and advertising? Any service or product highlights for 2009 that you would like to present to our readers?

C.K.: Blue Moon Works, Inc. is a new media marketing agency, and mobile website optimization is just one of our specialties. (We also offer consulting for traditional SEO, PPC, email and analytics.) Blue Moon Works is a resource for agencies, development companies and content owners who want to create a mobile website that will rank well in mobile search without compromising their existing search engine rankings.

There are a lot of companies that can build you a mobile website, but not many of them understand the full impact that the mobile site can have. Mobile sites can provide a bad user experience for your audience, or create duplicate content issues and indexing problems with the search engines, which can hurt your brand and your traffic. At Blue Moon Works, we offer expert consulting; we will help you determine how the mobile website should be structured and coded to create the best mobile user experience, rank well in mobile search results, and not create problems for your traditional search results.

About Cindy Krum
Cindy Krum is the Director of New Media Strategies for Blue Moon Works, Inc. (www.bluemoonworks.com) She brings fresh and creative ideas to the Blue Moon Works team, speaking at national and international trade events about mobile web marketing, social network marketing and international SEO. Cindy also writes for industry publications, and has been published in Website Magazine, Advertising & Marketing Review, Search Engine Land, ODG Intelligence, and quoted by many respected publications including PC World, Internet Retailer, TechWorld, Direct Magazine and Search Marketing Standard. Cindy also currently serves as the co-chair of the SEMPO Mobile Search Committee, and is an active member of the search community. Cindy is passionate about bringing creative online marketing solutions to clients, and working with clients to develop high level mobile and international marketing strategies.

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC
Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company’s activities are currently built around ten core industry sectors – mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels–in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.
Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

For more information on SES Chicago and other shows in the series, see http://searchenginestrategies.com/chicago.

See www.SearchEngineStrategies.com/london.

SES London is Europe’s leading event for education in online marketing and advertising, including Search (SEM/SEO). The SES Conference & Expo will teach delegates everything they need to know to help them maximize search engine marketing and optimization for their business and provide a forum for delegates to communicate with the search engines themselves.

SES London will feature a number of sessions designed to help marketers maximize success in a Web 2.0. Intermediate workshops and panel debates consider applications such as video, podcasts and blogs while more advanced marketers can attend sessions on search advertising tools and advanced paid search tactics.

With all sessions uniquely ranked according to content and degree of understanding, SES London is a crucial event for beginners as well as experienced search marketers.

The conference will be organized by Kevin Ryan, recognized globally as a leading authority on search, and hosted by SEM expert Mike Grehan.

Kevin Ryan, vice president of global content for Search Engine Strategies and Search Engine Watch, said:

“Businesses around the World are facing some challenging times ahead. Clever marketing, particularly online which is so accountable, is crucial to any business success. Without the tools, techniques and understanding of how to use them effectively companies and brands will undoubtedly struggle. SES London is a must attend event for any business looking to develop in their market sector or push into new areas.”

Mike Grehan, global KDM officer of Acronym Media, says:

“Search has continued to make the headlines on a global scale as more businesses explore the opportunities provided by online marketing. We have developed a programme of sessions to help marketers understand what’s available to them, presented by speakers who will help them decide what’s right for their business.”

Register early and save money. For more information about Search Engine Strategies Conference & Expo 2009 visit http://www.SearchEngineStrategies.com/london

For sponsorship and Exhibition information please call Chris Lucas at +44(0)20-7316-9609 or +44(0)7834-849-957. Outside of Europe please call Frank Fazio at +1 (203) 295-0052.