Posted on 03 July 2009
Leading Online Marketing and Advertising Company Unaffected by California’s Sluggish State Economy
SHERMAN OAKS, Calif. - Advertise.com, a premier platform for search and display and CPA marketing, announced it has created eight new positions in response to increased demand for its current offerings, as well as anticipated demand for new services the company will shortly be rolling out. Advertise tapped both industry veterans and fresh talent in its latest expansion, reflecting the online ad industry’s continued strength despite softness in print, television and other advertising sectors. Advertise.com is a premier platform for search and display marketing that enables advertisers to reach a wider audience through an exclusive network of search engines and publisher properties.
Read the full story
Posted on 02 July 2009
Kurt Worrell, SVP, Set to Speak on How Higher Ed Can Adopt a Mobile Strategy
CHESAPEAKE, Va. - Harris Connect, the leader in providing innovative affinity marketing solutions for alumni and membership organizations for more than four decades, will preview its newest solution at this year’s CASE Summit in San Francisco, CA. Designed to help organizations engage their alumni and members in a way they prefer, Kurt Worrell, Senior Vice President of Consumer Sales and Marketing, will also host a session focused specifically on how the higher ed marketplace can integrate mobile technologies into their existing communications strategy.
Read the full story
Posted on 26 June 2009
Award Recognizes Entrepreneurial Excellence in Emerging Company Category
WALTHAM, Mass. - Quattro Wireless (www.quattrowireless.com) announced that CEO Andrew Miller received the Ernst & Young Entrepreneur Of The Year® 2009 Award in the Emerging Company category in New England, which recognizes the exceptional leader for a company less than five years old. According to Ernst & Young LLP, the award recognizes outstanding entrepreneurs who are building and leading dynamic, growing businesses. Andrew Miller was selected by an independent panel of judges, and the award was presented at a gala event at the Marriott Newton Hotel on June 16th.
Read the full story
Posted on 23 June 2009
High-Definition Interactive Display Delivers Instant Access to Complete Festival Program, 3D Maps and Tools to Dynamically Connect with Other Attendees
CANNES, France - Schematic, a WPP Digital company, announced the debut of its intelligent, multi-user “Touchwall,” which will serve as the information hub of the Cannes Lions International Advertising Festival. Designed to help delegates get the most out of the event, the massive 12-foot long by five-foot high interactive display provides attendees with instant access to the complete festival program, 3D maps of the event and surrounding area and information on local restaurants and bars. The Touchwall also allows delegates to schedule meetings with each other and to trade contact information over email.
Read the full story
Posted on 18 June 2009
The Online Technical Forum series continues on June 24th, 2009 at 12pm EST with: Preparing Operations for The Future of Video: VAST & VPAID.
Joey Trotz, Senior Director, Strategic Advertising Technology at Turner Broadcasting will present and discuss with attendees how ad operations will benefit most from these online video ad initiatives - and what they should be doing now to take advantage.
Read the full story
Posted on 17 June 2009
LOUISVILLE, Colo. - CableLabs hosted 14 companies at an Addressable Advertising Interfaces interoperability event the week of June 1 at its laboratories here. The event included multi-vendor interoperability testing for dynamic VOD ad insertion and other addressable advertising technologies. Second in a series, the event is part of the ongoing technical support CableLabs is providing to enable new forms of advertising on cable networks.
Read the full story
Posted on 17 June 2009
NEW YORK - TheLadders.com, the world’s leading online service catering exclusively to the $100k+ job market, has won Webby Awards for Best Employment Website and Best Rich Media Advertising: Business-to-Business category for its “100K Experiment” interactive advertising campaign. The 13th Annual Webby Awards received nearly 10,000 entries from more than 60 countries and all 50 states. TheLadders.com and all other winners will be honored at a star-studded ceremony in New York City on June 8.
Read the full story