Category: Digital Intelligence
IgnitionOne Adds First to Market Attribution Enhancements in Latest Digital Marketing Suite (DMS) Update
IgnitionOne, the global leader in digital marketing solutions, is launching major improvements to its Digital Marketing Suite (DMS), that will allow marketers to easily compare and contrast multiple attribution profiles from within the Analytics section of the DMS. The enhancement will open the door to more innovative and beneficial use of attribution and improve the valuation of marketing channels.
gopogo Launches Geo-Location Platform And Community For People to Record, Share and Discover Connected Experiences
In today’s social-centric world where people continuously connect with others digitally to share experiences, gopogo (www.gopogo.com), a geo-location platform for recording, sharing and discovering connected experiences, announced its open beta test and launch of its community. More than 10,000 people in New York and Los Angeles are currently testing gopogo and creating “Strings” – sharable social objects consisting of any group of places that have relevance and context for the user. gopogo is available now online and will soon be available for download to iOS mobile devices.
Symphony Advanced Media Launches Analytics Insights Portal for Agency, Advertiser and Media Clients
Symphony Advanced Media (SAM), a provider of cross-media advertising effectiveness measurement solutions, announced the launch of SAM BrandInsights, their new data visualization and automated data analytics platform. Built upon enterprise-level technology, SAM BrandInsights is a Software as a Service (SaaS) solution to support the scale, reliability, speed and performance of SAM’s real-time cross-media campaign performance data.
LiveRail Integrates DoubleVerify for Greater Control of Video Ad Environments
LiveRail, the first real-time video ad technology platform for publishers, networks and agencies, announced that DoubleVerify’s ad verification technology is now available to the over 200 publishers, networks and agencies that use LiveRail’s video infrastructure technology, ensuring zero wasted impressions for LiveRail customers.
V12 Group Selects BlueKai as Exclusive Data Management Platform (DMP) Provider
V12 Group, a leading provider of offline consumer data announced that it has selected BlueKai, the world’s most complete platform for data management, analysis and a
BrightTag Secures $15 Million in New Financing
BrightTag, a technology platform provider for the digital marketing industry, announced today it has closed $15 million in new financing. Baird Venture Partners led the round with participation from existing investors New World Ventures, TomorrowVentures, EPIC Ventures, I2A and Silicon Valley Bank.
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technology
Greystripe, a mobile ad network delivering brand focused results and a division of ValueClick Inc. (Nasdaq: VCLK), is announcing ValueClick Audience Mapping. This new proprietary targeting technology bridges ValueClick’s expansive anonymous online tracking data to the mobile sphere allowing brands to easily reach their target audience across multiple platforms.
AOL and Microsoft Announce $1.056 Billion Patent Deal
AOL Inc. (NYSE: AOL) (the “Company”) announced that the Company has entered into a definitive agreement to sell over 800 of its patents and their related patent applications to Microsoft Corporation (NASDAQ: MSFT) (“Microsoft”) and to grant Microsoft a non-exclusive license to its retained patent portfolio for aggregate proceeds of $1.056 billion in cash.
For Display Ads, Being Seen Matters More than Being Clicked
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.
Samsung Electronics and OpenX Announce Partnership to Launch Samsung AdHub Global Private Mobile Ad Exchange
Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, and OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital advertising technology, announced a major new private advertising exchange specifically for global mobile inventory, including smartphones and tablets. The new exchange – the Samsung AdHub Market, Powered by OpenX – will be available to advertisers wishing to advertise on mobile-specific inventory. The partnership creates the first mobile private exchange formed by one of the world’s leading digital device manufacturers and is part of Samsung AdHub’s vision to provide sophisticated targeting solutions for advertisers. The Samsung AdHub Market is expected to launch in the second half of 2012. The announcement was made at the ad:tech conference in San Francisco.
CPX Interactive Creates Advertising Technology Incubator to Support and Grow Industry Start-Ups
Digital advertising company CPX Interactive announced an incubator initiative to support the advertising technology space. CPX will review start-ups in the sector that are in need of early funding and overhead support and infuse the selected companies with capital and resources to help clear typical early-stage hurdles, including: core employee salaries, sales and marketing efforts, ad-serving execution, creative development, technology, and more.
Slate to Incorporate All Six of IAB’s New ‘Rising Stars’ Ad Units
Slate magazine will be incorporating all six of the Interactive Advertising Bureau’s new Rising Stars display ad units into its host of innovative ad solutions for brand marketers, John Alderman, publisher of Slate, announced today. The adoption of these tailor-made canvases for advertising will allow for cutting edge brands to tell their stories in an especially inventive way to Slate’s audience of digital influentials.
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