Seven in 10 Shoppers for Consumer Electronics Influenced by Digital Advertising PHOENIX - The synergy between the consumer shopping behavior of showrooming and internet product research, as well as digital advertising…
Ad Units to Accelerate Use of Interactivity in Digital Video Advertising, To Bring Sector to Scale PHOENIX - Empowering brand marketers to better leverage interactive video ad experiences, the Interactive Advertising…
Previous Viewing of Digital Video Ads Increases Brand Recall By 33% for Aligned Television Campaigns PHOENIX – With brand marketers always looking to get the most out of their advertising…
Latest Members of Esteemed Industry Group Will Help Drive Vital Dialogue Between Interactive Publishers & Agency Insiders PHOENIX - The Interactive Advertising Bureau (IAB) announced that twelve industry luminaries have accepted…
IAB Recognizes Individuals and Organizations for Their Contributions to the Growth and Development of the Interactive Advertising Industry PHOENIX - The Interactive Advertising Bureau (IAB) announced the winners of its 2012…
Kilgore Succeeds NBC News Digital’s Peter Naylor as Chairman Eleven Newly Elected IAB Board Members Include Leaders from AT&T AdWorks, AudienceScience, Cablevision, ESPN, Forbes Media, Google, NewsCorp, Pandora, Slate, The…
PHOENIX - With the Interactive Advertising Bureau’s (IAB) Digital Media Sales Certification program officially launched less than a year ago, three leading media companies – 24/7 Media, About.com and Triad Retail…
Significant gap in awareness between agencies and marketers underscores the need for broader market education Widespread buy and sell-side optimism for the six units, quantified by Undertone sales data Cost,…
Celtra Selected to Participate in IAB Digital Video Rising Stars Ad Control Bar Working Group, a Collaborative Effort That Will Set Industry Standards for Digital Video CAMBRIDGE, MA - Celtra Inc.,…
DoubleVerify granted MRC accreditation for its online suite of Verification and Viewability services Accreditation certifies DoubleVerify’s proprietary technology and products in delivering online media transparency and accountability solutions
