Q1 2013 Revenue Up Nearly 16% Over Q1 2012, According to IAB Internet Advertising Revenue Report

NEW YORK - At $9.6 billion, first quarter 2013 digital advertising revenues in the U.S. hit landmark numbers, according to a survey conducted by the Interactive Advertising Bureau (IAB) and PwC U.S. as part of the ongoing IAB Internet Advertising Revenue Report. The figure is a 15.6 percent increase over the $8.3 billion figure reported in the first quarter 2012.

“Internet advertising revenue continues to exhibit double-digit growth, even as the business matures”

“Consumers are turning to interactive media in droves to look for the latest information, to connect with their social networks, and simply to be entertained,” said Randall Rothenberg, President and CEO, IAB. “This first quarter milestone clearly illustrates that marketers recognize that digital has become the go-to medium for all sorts of activities on all sorts of screens, at home, at the office and on-the-run.”

“Internet advertising revenue continues to exhibit double-digit growth, even as the business matures,” said Sherrill Mane, Senior Vice President, Research, Analytics & Measurement, IAB. “This is an accomplishment that can be attributed to growing recognition by marketers that digital advertising is a critical part of all marketing in today’s world.”

“These record-setting Q1 numbers are consistent with the continuing shift to digital and reflect the type of growth that the internet advertising arena has been seeing year-over-year,” said David Silverman, Partner, PwC U.S.

The attached chart tracks first quarter ad revenue since 1996; dollar figures are rounded.

The IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC. The results are considered the most accurate measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertising on the Internet. The survey includes data concerning online advertising revenues from Web sites, commercial online services, free email providers, and all other companies selling digital advertising.

The full report is issued twice yearly for full and half-year data, and topline quarterly estimates are issued for the first and third quarters. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information. Past reports are available at www.iab.net/AdRevenueReport.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

About PwC US

PwC US helps organizations and individuals create the value they’re looking for. We’re a member of the PwC network of firms in 158 countries with more than 180,000 people. We’re committed to delivering quality in assurance, tax and advisory services. Tell us what matters to you and find out more by visiting us atwww.pwc.com/US. Learn more about PwC by following us online: @PwC_LLP, YouTube, LinkedIn, Facebook and Google +. ©2013
PricewaterhouseCoopers LLP, a Delaware limited liability partnership. All rights reserved. PwC refers to the US member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details.

Ad-Receptivity Ratings on Par with Primetime Television

NEW YORK – The Interactive Advertising Bureau (IAB) has released “45 Million Reasons and Counting to Check Out the NewFronts,” an in-depth research study focused on the growing reach and impact of digital video – revealing that original professional online video (OPOV) captures the attention of 45 million U.S. viewers per month.

 

“It is very exciting to have the opportunity to benchmark viewing levels to original professionally produced online video as the ad marketplace is evolving”

“Consumers are rapidly turning to digital video for entertainment, news and information, and advertiser demand to reach this growing audience is expanding in kind,” said Randall Rothenberg, President and CEO, IAB. “The wealth of original professional digital programming being presented at the Digital Content NewFronts is evidence of the public’s hunger for new, compelling content available online. It is a watershed moment. And, this study provides valuable insights that can help marketers take advantage of this momentum, and effectively tap into the evolution of the digital video platform as a central hub for must-watch original programming.”

The study was conducted in partnership with GfK and surveyed over 2400 people, representing the U.S. adult population, in order to identify and question over 1000 avid video viewers that screen programming across various platforms. The results clearly demonstrate that original professional online video programming is hitting strong benchmarks when compared to traditional television. Receptivity to marketing messages during OPOV was directly in line with consumer ad receptiveness while watching primetime television programming on a regular TV set. Plus, those surveyed who view both primetime TV and OPOV cited viewing new, unique content and flexible screening times as preferable aspects of OPOV over primetime television viewing.

“It is very exciting to have the opportunity to benchmark viewing levels to original professionally produced online video as the ad marketplace is evolving,” said Sherrill Mane, Senior Vice President, Research, Analytics and Measurement, IAB. “It is particularly telling that this kind of programming is attracting a large following – 45 million already – while also bringing viewing experiences and ad receptivity that compare favorably with regular TV.”

The demos also speak to the appeal of original professional online programming, with younger adults 18-34 (31%) and males (24%) exhibiting markedly higher OPOV monthly viewing levels.

When it comes to which digital device consumers use to watch this type of video, laptops (used by 50% of monthly OPOV viewers) were far and away the favorite pick, followed by:

• Desktop computers (39%)
• Internet connected TVs (27%)
• Smartphones (26%)
• Tablets (23%)

No matter which device consumers choose for streaming purposes, the majority (89%) of OPOV viewing happens at home. The same goes for the viewing of user-generated content (UGC) and traditional TV programming online (88% vs. 93%).

Looking at how social media channels are leveraged during viewing, the research finds that OPOV and UGC viewers (41% vs. 56%) tend to integrate social media much more within their online video experiences in comparison to those watching TV online (35%).

To download the entire “45 Million Reasons and Counting to Check Out the NewFronts” study, go to: www.iab.net/DigitalVideo45

Methodology

For this study, GfK screened 2,425 people from the general U.S. population, age 18+, as monthly+ viewers of online video and “ever” users of “TV online,” “UGC” or “original professional online video” (OPOV). Full surveys were ultimately completed with 1,005 monthly+ viewers including: TV online – 705 ever users/495 monthly+ users; UGC – 913 ever users/724 monthly+ users; and OPOV – 727 ever users/441 monthly+ users. The study was conducted March 19 – 24, 2013, via a 23-minute online survey using GfK KnowledgePanel®. KnowledgePanel is the only online research panel recruited using an address-based probability sample, offering higher quality and more reliable results than volunteer, opt-in samples.

About GfK

GfK is one of the world’s largest research companies, with more than 12,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to EUR 1.51 billion. To find out more, visit www.gfk.com/us or follow GfK on Twitter: https://twitter.com/GfK_en.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

Bing Ads will work alongside Google, Facebook, and Twitter to protect users from bad ads

CAMBRIDGE, Mass. - The Ads Integrity Alliance announced that Microsoft’s Bing Ads has joined a growing group of industry leaders in the fight against online ads that deliver malware, direct users to scams, or try to sell counterfeit goods. “Microsoft’s influence in the industry is undeniable,” said Bryan Gulachenski, the Alliance Executive Committee Chair and Interim StopBadware Executive Director. “Having Microsoft’s full weight behind the Ads Integrity Alliance give us an even stronger voice in advocating for user protection and upholding online trust.”

“Having Microsoft’s full weight behind the Ads Integrity Alliance give us an even stronger voice in advocating for user protection and upholding online trust.”

Launched in 2012, the Ads Integrity Alliance is tasked with safeguarding Internet users from malicious and deceptive ads and improving trust in online advertising. Alliance members, such as Google, Facebook, Twitter, the Interactive Advertising Bureau, and the Council of Better Business Bureaus, work collaboratively to develop best practices, share threat information, and increase awareness of bad ads and the work being done to address them. In February, the Alliance hosted the first in a series of panels on bad ads at the M3AAWG security conference; it will soon publish an inaugural set of industry recommendations to provide common language and standard definitions around bad ads.

“Microsoft is pleased to be joining the Ads Integrity Alliance. We’ll be actively engaged in supporting the Alliance’s goals of collaboration, education, and developing best practices to uphold user safety,” said David Gottlieb, Bing Ads Network Quality and Policy Manager at Microsoft Corp.

With Bing Ads’ participation, the Alliance welcomes another key partner in its work to make the Web safer for all users. “We couldn’t be more thrilled that Microsoft has joined forces with the Ads Integrity Alliance,” said Chris Mejia, Director of Ad Technology at the Interactive Advertising Bureau and a member of the Alliance’s Executive Committee. “Through its participation in the IAB’s Consumer Protection Task Force, Microsoft has proven to be a leader in fighting bad actors online— joining the Alliance further demonstrates its commitment to fostering a safe Internet ecosystem.”

About the Ads Integrity Alliance
The Ads Integrity Alliance is an initiative of StopBadware, a nonprofit anti-malware organization based in Cambridge, MA. The Alliance launched in 2012 and serves as a resource for online platforms seeking to protect users from deceptive or harmful ads. Charter members include AOL, Facebook, Google, the Interactive Advertising Bureau (IAB), and Twitter. For more information, visit www.adsintegrityalliance.org.

Expanded QAG 2.0 Program to Provide Brands Safety & Strengthen Trust Across the Digital Advertising Ecosystem

NEW YORK - To foster brand safety and transparency in the digital advertising supply chain the Interactive Advertising Bureau (IAB) today released a draft for public comment of its updated Quality Assurance Guidelines compliance program (QAG 2.0). The most significant change from the QAG 1.0 program is the structural shift from “networks and exchanges,” to a much broader “buyers and sellers,” including large premium publishers, demand side platforms (DSPs), supply side platforms (SSPs), trading desks, agencies and marketers. This new construct more closely mirrors the diversity of the businesses in the digital advertising trading landscape. As with the earlier version the revised guidelines will provide brand safety assurances to advertisers that their ads will not appear next to inappropriate content.

“Without an established framework for common ground and uniform standards, trust becomes an issue for buyers and sellers. The expansion of the Quality Assurance Guidelines is critical for building trust, and identifying companies committed to transparency, brand safety and quality.”

The program has grown to include programmatic buying, advertising across multiple devices, and the continued adoption of new interactive genres. The guidelines update the areas of and provide business disclosures around processes for:

• Compliance
• Mobile
• Transparency/Display
• Video
• Programmatic/Auction Mechanics

“Transactions in digital advertising are by nature complex and ever-changing, with more than a million sites carrying advertising, and hundreds of technology vendors and stakeholders,” said Patrick Dolan, Executive Vice President and COO, IAB. “Without an established framework for common ground and uniform standards, trust becomes an issue for buyers and sellers. The expansion of the Quality Assurance Guidelines is critical for building trust, and identifying companies committed to transparency, brand safety and quality.”

Other changes highlighted in the new framework include:

• A clear process for obtaining and representing certification
• An optional independent validation of a company’s certification
• Newly defined disclosure details, broken down into three phases: acquisition, evaluation, and execution

“The benefits of QAG 2.0 will resonate throughout the entire interactive industry, providing a comprehensive, evolved roadmap to raise the bar for quality, transparency, brand safety and mutual trust,” said Steve Sullivan, Vice President, Advertising Technology, IAB.

The new QAG program is the result of industry stakeholder input and the collective expertise of the IAB QAG 2.0 Task Force, which was formed in October 2012. The QAG 2.0 Task Force broadened its membership to included dozens of organizations from across the interactive ecosystem, specifically the networks and exchanges from the earlier program, as well as the new stakeholders – large publishers, demand side platforms (DSPs), supply side platforms (SSPs), trading desks, agencies and marketers.

The QAG 2.0 Task Force mission has been guided by The 614 Group, a global management consultancy founded by Rob Rasko, one of the authors of the original IAB Quality Assurance Guidelines.

“By providing clear, uniform standards and language that outline characteristics of advertising inventory and transactions across the digital advertising value chain, these industry-backed guidelines will reduce friction and foster a robust environment of trust assurance in the marketplace,” said Rob Rasko, Founder and Managing Partner, The 614 Group. “It has been a privilege to work with the passionate team on the task force and guide this process to a successful outcome.”

The updated program has attracted great interest already with more than 50 companies agreeing to participate prior to today’s release of the guidelines for public comment.

The IAB Network and Exchange Committee initially launched the QAG compliance program in 2010. Today’s release of the updated and expanded guidelines will allow relevant industry stakeholders to review the document and provide feedback and input. The deadline for public comment is May 20, 2013 and can be sent to the QAG 2.0 Task Force by emailing rob@614group.com.

For more information about the IAB’s Quality Assurance Guidelines, please visit www.iab.net/QAGinitiative.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

Q4 2012 Surpasses $10 Billion, Marking a Nearly 15% Increase Over Q4 2011

Mobile Ad Revenues More than Double for the Second Year in a Row

NEW YORK - Digital advertising revenues climbed to a milestone high of $36.6 billion in 2012, according to the IAB Internet Advertising Revenue Report for the full-year of 2012. That historic number marks a 15 percent rise over 2011’s full-year number, which itself had been the highest on record, at $31.7 billion. The report, released by the Interactive Advertising Bureau (IAB) and prepared by PwC U.S., additionally reveals that 2012’s fourth quarter numbers, at $10.3 billion, rose by 14.9 percent from $9 billion in the final quarter of 2011. These 2012 Q4 figures represent an uptick of 11.6 percent over Q3 2012, which came in at $9.2 billion.

“For the third consecutive year, digital media ad revenue has racked up double-digit growth, demonstrating the strength of interactive advertising and marketers’ commitment to be where consumers are”

Other highlights include:

• For the second year in a row, mobile achieved triple-digit growth year-over-year. The past year saw the mobile category surge 111 percent to $3.4 billion, pivoting off of 2011’s record-breaking 149 percent year-over-year rise to $1.6 billion. Mobile accounted for 9 percent of total internet ad revenue in 2012.
• Digital video, a component of display-related advertising, brought in $2.3 billion, marking a significant year-over-year increase of 29 percent in 2012, compared to $1.8 billion in 2011.
• Search revenues in 2012 totaled $16.9 billion or 46 percent of 2012 revenues, up 14.5 percent from $14.8 billion in 2011.
• Display-related advertising revenues in 2012 totaled $12 billion or 33 percent of 2012 revenues, up almost 9 percent from $11 billion in 2011.
• Retail advertisers continue to represent the largest category of internet ad spending, accounting for 20 percent in 2012, followed by financial services, which is responsible for 13 percent of the year’s revenues.

“These record-breaking numbers represent a paradigm shift when it comes to marketers recognizing the role a multiplicity of screens plays in effectively reaching today’s consumers,” said Randall Rothenberg, President and CEO, IAB. “Mobile, in particular, soared due to its ubiquity and intrinsic ability to serve as a powerful digital dashboard that travels with you from morning commute to nighttime video viewing and beyond. The significant increase in digital video also underscores the importance of the upcoming Digital Content NewFronts and the vitality that sight, sound and motion play for both consumers and advertisers in the digital era.”

“As Smartphones get smarter, cellular networks get faster and user penetration of smart mobile devices increases, the combination of personalization and location will have tremendous appeal to marketers,” said David Silverman, Partner, PwC U.S. “We are just at the tip of the iceberg.”

“For the third consecutive year, digital media ad revenue has racked up double-digit growth, demonstrating the strength of interactive advertising and marketers’ commitment to be where consumers are,” said Sherrill Mane, Senior Vice President, Research, Analytics, and Measurement, IAB.

Here are the results from the full year in comparison with last year’s numbers:

				Full Year 2011						Full Year 2012
				%		$				%		$
Revenue (Ad Formats)
Search				46.5%		$14,768				46.3%		$16,916
Classifieds and Directories				8.1%		$2,580				6.6%		$2,430
Lead Generation				4.8%		$1,522				4.6%		$1,689
E-mail				0.7%		$213				0.4%		$156
Mobile				5.0%		$1,596				9.2%		$3,370
Display-related
-Digital Video Commercials				5.7%		$1,809				6.4%		$2,330
-Ad banners / display ads				21.5%		$6,811				21.1%		$7,721
-Sponsorships				3.5%		$1,121				2.3%		$845
-Rich media				4.1%		$1,315				3.0%		$1,113
Total display-related				34.8%		$11,056				32.8%		$12,009
Revenue (Pricing Models)
Impression-based				31.3%		$9,926				32.0%		$11,709
Performance-based				64.6%		$20,491				65.9%		$24,093
Hybrid				4.2%		$1,318				2.1%		$768

IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC. The results are considered the most accurate measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertisements on the internet.

The survey includes data concerning online advertising revenues from Web sites, commercial online services, free email providers, and all other companies selling online advertising. The full report is issued twice yearly for full and half-year data, and top-line quarterly estimates are issued for the first and third quarters. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information.

A copy of the full report is available at: www.iab.net/AdRevenueReport.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

About PwC US

PwC US helps organizations and individuals create the value they’re looking for. We’re a member of the PwC network of firms in 158 countries with more than 180,000 people. We’re committed to delivering quality in assurance, tax and advisory services. Tell us what matters to you and find out more by visiting us at www.pwc.com/US.

Learn more about PwC by following us online: @PwC_LLP, YouTube, LinkedIn, Facebook and Google +.

©2013 PricewaterhouseCoopers LLP, a Delaware limited liability partnership. All rights reserved. PwC refers to the US member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details.

Educating Users About Device and Network Security Would Help Drive More Adoption

NEW YORK - With tax day fast approaching, the Interactive Advertising Bureau (IAB) released “Mobile and Money,” a new study conducted in partnership with InMobi and Viggle, that looks at how mobile users are leveraging smartphones and tablets to manage their personal finances. Findings show that a great number of consumers are tapping into their mobile devices for money management, although some are worried about security issues – real or imagined – that financial services marketers need to better address.

“Consumers show a definite willingness and interest in using their smartphones as a mechanism for making payments”

According to the report, nearly two out of three respondents (58%) regularly use their bank’s mobile app, while another 25 percent are aware of the app, but have yet to use it. In addition, 50 percent use their bank’s mobile-optimized web site, while another 26 percent are aware of the feature, but have yet to test it.

These numbers indicate that the financial marketers’ messages about mobile offerings are resonating with consumers. However, at the same time more than half (52%) of the survey’s respondents said that in order to shift more personal finance activities to their mobile device, they need a concrete “guarantee” that financial transactions are safe, even if they lose their phone. In addition, 46 percent stated that they needed to see better security on their mobile network in order to inspire them to turn to their connected device for more financial activities.

“Clearly, mobile users are leaning into their devices for personal finance assistance wherever and whenever they happen to have a need,” said Anna Bager, Vice President and General Manager, Mobile Marketing Center of Excellence, IAB. “Most financial apps already contain rock-solid security, but consumers seem not to be as plugged into that fact, and that knowledge gap can make all the difference in driving further usage and adoption. This is an area that financial services marketers should pay attention to in their future campaigns.”

The report found that respondents are starting to treat their smartphones as virtual wallets, using the device for a variety of payment activities, such as:

• Paying mobile phone bills (42%) or other bills due for payment (46%)
• Paying a business for real-world goods/services, such as coffee via a pre-paid card on the phone (34%)
• Buying tickets for a movie or concert or travel, etc. (37%)
• Paying for digital products such as music, movies or a smartphone app (45%)
• Paying friends or family (19%)

“Consumers show a definite willingness and interest in using their smartphones as a mechanism for making payments,” said Shrikant Latkar, Vice President, Global Marketing, InMobi. “The impediment is with retailers and individuals not currently being set up to accept those payments. It is fascinating, however, to see how far this has come so quickly. In some cases, like morning coffee, paying with your mobile phone has almost become routine.”

When it comes to the name-brand apps that respondents who use mobile financial services have downloaded to help them make payments or keep track of their finances, Paypal was far and away in the lead (37%), trailed in the distance by Mint (11%), Turbotax (9%), Square (8%) and Google Wallet (7%).

Money-related apps such as regular calculators and tip calculators were also popular (72% vs. 35%), but those apps meant for scanning receipts and reading financial news did not seem to capture much interest (16% vs. 14%).

Taking April 15 into account, the survey also asked respondents if they were aware of apps available that will let them file their taxes through their mobile device. More than half (57%) claimed that they knew about them, but a negligible number (6%) said that they have used one to actually file.

“This time of year always poses a challenge to all of us needing to get our taxes, and thereby our personal finances, in order,” said Greg Consiglio, President and COO, Viggle. “We continue to see consumers looking to applications on their mobile devices for convenience and this includes tools for managing finances as well. Financial services advertisers need to consider a mobile buy in the mix, if they want to reach consumers where they are increasingly spending their time and looking for services that make their lives easier.”

“Mobile and Money” was released at the IAB Mobile Marketplace conference, held at the Crowne Plaza Times Square in New York City. To download the entire study, please visit  www.iab.net/mobilefinance.

Methodology

The “Mobile and Money” survey was fielded in March 2013. To get the sample, Viggle emailed invites to a random sample of Viggle’s nearly two million registered users. These users completed the survey online (on either desktop, smartphone, or tablet). One thousand, two hundred and forty-two respondents completed the questionnaire. Note that only Viggle users 18 years old or older participated in this survey. The Viggle audience is both technology- and media- savvy. Viggle currently attracts a user base centered around the 25 – 34 year-old demographic. In addition, Viggle’s audience is also more coastal and more urban than the average consumer.

About InMobi

InMobi has been recognized by MIT Technology Review as one of 50 Disruptive Companies of 2013. InMobi platforms enable the world’s leading brands, developers, and publishers to engage global consumers. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behavior, and cloud-based architectures to simplify advertising. Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 578M consumers across 165 countries. Developers and premium publishers use InMobi platforms to acquire and monetize their mobile apps and their mobile websites across the globe. With offices in multiple continents, InMobi provides global reach with local service and support across the globe. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures.

Developers can start monetizing instantaneously by downloading our SDK - www.InMobi.com/SDK.

To learn more, please visit www.InMobi.com, follow us on Twitter @InMobi, or discover the latest mobile insights atwww.InMobi.com/insights/.

About Viggle

Launched in January 2012, Viggle is a free second-screen media platform that rewards its members for watching their favorite TV shows. Viggle enhances TV with interactive games like Viggle LIVE and the first ever real-time fantasy sports game, MyGuy. Viggle members get rewarded for their TV time from places like Best Buy, Papa John’s, Fandango, Hulu Plus and Groupon, among others. Viggle also allows like-minded fans of their favorite shows to connect through Viggle Chatter features. Viggle’s audio verification technology recognizes shows on TV and allows members to check into live and DVR’d TV content from more than 170 of the most popular broadcast and cable channels. For more information, visit www.viggle.com or follow us on Twitter @ViggleTV.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.