Website Features that Attract Visitors Include Compelling Brand Value Messages Updated on a Frequent Basis Along with Content that Engages Visitors

RESTON, VA – A groundbreaking study from Accenture (NYSE: ACN), comScore, Inc. (NASDAQ: SCOR), and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand websites and their in-store brand buying behavior found that visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study, Are Your CPG Brands Maximizing the Return on Your Digital Investment?, also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail.

“CPG marketers currently invest millions of dollars in their brand websites, and the results of this study confirm the importance of this investment. Brand websites can attract and influence the behavior of the most valuable segments of any brand’s franchise,” said comScore vice president Mike Zeman. “But it’s clear that the content and utilities on these sites need to be highly engaging if they are to attract a meaningful numbers of visitors. Marketers who do this successfully stand to gain an attractive return by growing their brands’ sales in retail stores.”

Brand Website Visitors are Heavier Buyers of the Brand and Category at Retail

The study found that visitors to CPG brand websites are valuable and frequent buyers of the brand in retail stores, completing 41 percent more transactions than non-visitors. As a result, brand websites are able to attract heavier-than-average brand buyers, who spend 37 percent more on the brand in retail stores than non-visitors. Website visitors also are also heavier buyers within a brand’s product category, spending 53 percent more category dollars than non-visitors.

John LaRocca, Vice President, Strategic Partnerships at dunnhumbyUSA, noted: “The Accenture / comScore / dunnhumbyUSA research highlights the significant yet underutilized potential of brand websites and digital communications as key drivers for building customer loyalty and preference for CPG brands. Since website visitors have higher affinity to the brand and the overall product category, there is an opportunity for brand marketers to drive loyalty through personalizing the website experience, catering to the preferences of their best customers.”

Compelling Features of Successful Brand Websites

The length of time that visitors spend on a brand’s website was found to be a key determinant of their likelihood to buy the brand in retail stores. The study identified three important characteristics of brand websites that are associated with a higher likelihood that visitors will buy the brand in retail stores:

1. Brand value messaging that provides a persuasive reason for a website visitor to buy the brand

2. Fresh content updated on at least a weekly basis, such as “pulse surveys”, user generated reviews, status on weight loss plans, etc.

3. Content that engages visitors. This can include promotions, philanthropic appeals, demonstrations, live chat, apps and games.

Jerry Lohse, senior director, Accenture Interactive said, “Marketers who create compelling CPG brand website experiences for consumers are extremely effective in driving incremental and profitable in-store sales.” To illustrate his point, Lohse said, “Analysis shows that consumers visiting the best of the ten CPG brand websites evaluated in the research study, spent over 200 percent more on the brand than non-visitors. Moreover, the research shows that the price paid per unit of the brand at the best of the ten CPG brand websites in the study was two percent more than for non-visitors in brand.”

Research Study Design

The study was based on an integrated panel of one million U.S. Internet users who have given comScore explicit permission to have their online activities continuously measured and matched to their in-store brand buying behavior provided by dunnhumbyUSA. This integrated panel provided a single-source, privacy-protected data mart containing each panelist’s online activities and their in-store buying behavior. Using the comScore-dunnhumbyUSA database, the study examined ten individual food and household product brands with annual sales between $40 million and $3 billion. These brands had at least 100,000 unique visitors to their websites and as many as 2.3 million per month. The study covered the time period from September 2010 through February 2011. Leveraging comScore’s knowledge of the digital user, dunnhumby’s shopper understanding, and Accenture’s experience in operating and maintaining consumer packaged goods websites, the study quantified the linkage between CPG brand buying at retail and digital behavior by comparing the in-store purchase behavior of website visitors and non-visitors and identifying the common components of successful CPG brand websites. For website performance scoring criteria, the Accenture Web Evaluator was used for this survey. The Accenture Web Evaluator provides a comprehensive assessment of how well companies use their websites to attract and retain customers, support and reinforce their brand, deliver services and generate sales.

The research was conducted with the endorsement of the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI), and the results were presented January 29th at their joint board meeting in Orlando. “Creating a better understanding of the relationship between a brand’s online presence and real-world shopping is important, relevant and timely to our membership and their future growth potential,” noted Denny Belcastro, Executive Vice President, Industry Affairs and Collaboration, GMA. Patrick Walsh, Senior Vice President, Industry Relations, Education and Research, FMI, added, “Finally some tangible observations pointing to a return on our members’ brand digital spend… looking forward to the next phase that adds social media as well.”

Additional Information

To obtain a copy of the study report, Are Your CPG Brands Maximizing the Return on Your Digital Investment? please visit any of the following links:

- www.accenture.com/us-en/Pages/insight-cpg-brands-maximizing-return-digital-investment.aspx

- www.comscore.com/cpg_brands_maximizing_return_digital_investment

- www.dunnhumby.com/us/cpg-brands-maximizing-return-digital-investment

A follow up study is planned for 2012 to help CPG brand marketers better understand the difference between brand websites, social networks and other digital marketing channels, including display advertising, in their ability to reach specific types of in-store brand buyers. CPG brand marketers interested in participating in this research study should contact the following:

- Mike Gorshe, Senior Director, Accenture Consumer Goods & Services at michael.a.gorshe@accenture.com or (312) 693-5818

- Mike Zeman, Vice President, comScore CPG Marketing Solutions at mzeman@comscore.com or (312) 775-6630

- John LaRocca, Vice President, Strategic Partnerships, dunnhumbyUSA, at john.larocca@us.dunnhumby.com or (513)-632-0613.

Deadline to participate is March 31, 2012.

About Accenture
Accenture is a global management consulting, technology services and outsourcing company, with more than 244,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$25.5 billion for the fiscal year ended Aug. 31, 2011. Its home page is www.accenture.com.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. comScore provides syndicated and custom solutions in online audience measurement, e-commerce, advertising, search, video and mobile and offers dedicated analysts with digital marketing and vertical-specific industry expertise. Advertising agencies, publishers, marketers and financial analysts turn to comScore for the industry-leading solutions needed to craft successful digital, marketing, sales, product development and trading strategies. For more information, please visit www.comscore.com/companyinfo.

About dunnhumbyUSA
dunnhumby is the leader in personalizing the world’s experience of retailers and brands. Analyzing data from over 350 million people in 28 countries, we help companies put customers at the center of every decision. We use our insight to improve customers’ experience of stores and communications to earn their lifetime loyalty. Our work with some of the world’s biggest retailers and brands has demonstrated that companies which deliver value to customers through personalization become and stay their customers’ first choice. This strategic approach to putting the customer first in business improves our clients’ like-for-like sales and profit margins – or, put simply, their brand value. dunnhumbyUSA is a joint venture of The Kroger Company and London-based dunnhumby. Employing more than 1,900 people in 30 offices in Europe, Asia and the Americas, dunnhumby serves a prestigious list of companies including The Kroger Co., Tesco, Coca-Cola, General Mills, Kimberly-Clark, Macy’s, Panera Bread Company, PepsiCo and Procter & Gamble. dunnhumby also includes the word of mouth marketing experts BzzAgent and price optimization company KSS Retail. For more information, visit www.dunnhumby.com.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the report Next-Generation Strategies for Advertising to Millennials, highlighting the results from a recent comScore study that identifies the unique characteristics of the Millennial generation, commonly defined as persons born between 1981 and 2000. The study examined Millennials’ responses to different types of advertising, including TV and digital, compared to older generations, and how marketers can most effectively target this large and important segment. To download a complimentary copy of the report, please visit: http://www.comscore.com/Millennials.

“The 79 million Millennials in the U.S. have an estimated purchasing power of $170 billion dollars per year, making them a highly attractive segment for brands to target” said comScore vice president Bert Miklosi. “Their comfort-level with the Internet and technology in general makes the digital medium an ideal platform for reaching these individuals. But as is typical with younger people when compared their older counterparts, Millennials are generally more difficult to persuade via advertising, amplifying the importance of creative and messaging optimization in driving worthwhile returns from an investment in advertising to this segment. ”

Key findings highlighted in the report include:

- The defining characteristics of Millennials include their comfort-level with new technologies and cultural diversity, as well as being accustomed to on-demand access to entertainment, continual stimulation and extreme multitasking.

- Ad breakthrough via television advertising for Millennials was substantially lower than for older generations. However, Millennials demonstrated a higher propensity than other generations to retain a lasting impression of a television advertisement.

- Millennials tend to be less interested and more difficult to connect with, capture attention, impress, convince and entertain. Millennials also appear to be more price-sensitive, perhaps due to lower disposable incomes.

- Digital advertising performs better in relative terms among Millennials than does television advertising.

- Across generations including Millennials, the presence of key creative elements in advertising, coined by comScore as the Validated Drivers, were shown to relate strongly to successful advertising.

- Millennials are highly engaged with the content that they choose to view, within both television and digital environments. Engagement has been shown to amplify the effectiveness of advertising, so when targeting Millennials, it is important to utilize engaging content to help boost returns from investments in advertising.

To download a complimentary copy of the full report, Next-Generation Strategies for Advertising to Millennials, please visit: http://www.comscore.com/Millennials.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

A week ago I attended an event in New York City at which Comscore unveiled its new Validated GRP(TM) tool that rates the effectiveness of digital ads. Validated GRP takes the rating standards advertisers apply to TV advertising (Gross Rating Points) and establishes a similar metric that will apply to digital advertising. For advertisers, this is a metric to judge online campaign effectiveness–to make an apples to apples comparison between the effectiveness of TV and the effectiveness of online display and video ads.

In the development of its Validated GRP tool, Comscore conducted a  major study on the quality of campaign delivery  that allowed it to investigate discrepancies between expectations and reality when it comes to ad delivery. The full study, the results of which will be released in March, included twelve major brands with household names like Ford, Sprint, Kimberly Clark, and Kellogg’s.

To conduct the study, Comscore used the AdXPose technology it acquired earlier last year. The AdXPose team tipped us off in advance because we were already partnered with them. We got a sneak preview of the study’s highlights, which we are now free to share here.

In December 2011, Comscore measured 2,975 placements on 380,898 site domains — totaling over 1.7 million impressions, all delivered in iframes.

The conclusion? Something we, as an ad server and a advertising technology partner for publishers, have already observed: many ads are served, but not seen. That’s because web pages are no longer mostly short pages with static user experiences; they’re long pages with dynamic usage. Many use the increasingly popular “infinite scroll”. By the time an ad at the top of the page is served, the reader may have already scrolled by. Yet many ads further down may be very visible to the user. In Comscore’s own words:

“It’s not just an ‘above the fold versus below the fold’ issue. Sometimes people scroll down quickly to get to the content they want, and miss home page ads. In those cases, the action might be below the fold. Compelling ads can work in both places – but only if they’re visible.” Comscore found that 24% of ads above the fold were not visible.

While this is not great news for the advertisers who paid for those campaigns, It is great to see Comscore measure this for advertisers. And it’s why we developed the InView slider formats. Web pages, like the Huffington Post and Daily Mail are getting longer. And they are increasingly optimized for tablets where users are quick to scroll and therefore quick to skip past the top of the page to get to the content they want to read.

Comscore’s findings become very important, especially as online advertising moves from simple banner display ads to on-page video. And I believe it will move to great video ads for cars, cosmetics and movies etc right on the page. Right now, we’re selling the InView Slider ad unit with great confidence that it works for advertisers wherever you place it. It only appears if the reader is going to see it. The InView slider gives publishers a way to boost revenue, and gives advertisers a great way to guarantee to catch scrolling readers.

We’re also launching an in page video ad that will appear when the viewer is guaranteed to see it.

The InView slider has been quickly adopted by publishers since the summer because all the revenue for the publisher is additional and yet there’s no additional work involved.

We look forward to Comscore publicly presenting the full results of its study in March, and of course we are proud to be their partner in making advertising on the web as good as the best advertising on national TV.

About ZEDO

ZEDO, Inc. is a digital ad solutions company that offers products and services for a publisher’s premium, self service, and remnant inventory. Products include ad network optimization, innovative rich media formats for publishers’ direct sales teams, full featured ad serving, behavioral targeting data built into the ad server, an exchange-like platform for publishers to sell behavioral and DMA targeted inventory at high CPMs (see: www.zedoadnetwork.com), a self service platform to allow advertisers to buy directly from a publisher, outsourced ad ops and more. These products are integrated into one technology platform for publishers to choose from, or use seamlessly together. ZEDO has been in the internet advertising industry for over 10 years, and is the most successful independent ad server in the US. The company provides innovative solutions that boost revenues for Internet publishers. ZEDO is headquartered in San Francisco and has four development centers in Russia and India.

Reach out to ZEDO at http://www.zedo.com, or follow the company on Facebook (http://www.facebook.com/ZEDOadsolutions) and Twitter (http://twitter.com/zedoinc).

Emeryville, CA – Tribal Fusion, the global online advertising provider owned by Exponential, is the world’s second largest source of display advertising, according to comScore’s December 2011 rankings of the leading global display networks. The measurement service reported that Tribal Fusion’s premium publisher network reached more than 490 million unique users globally, behind only Google (1.2 billion) and just head of AOL Advertising (477 million), which includes its Advertising.com ad network subsidiary.

Tribal Fusion says the new ranking reflects its growing global presence and increased demand from brand advertisers for campaigns that take advantage of its rich-media capabilities to offer more engaging creative executions at scale

“Brand advertisers across the globe are increasingly looking for new ways to leverage digital media to connect with their prospective customers and are looking for the same kind of high-impact and emotionally engaging creative messaging that they get from traditional TV advertising,” says Dilip DaSilva, founder and CEO of Tribal Fusion and parent company Exponential.

“Online advertising has primarily been focused on bottom-of-the-funnel acquisition and conversion of customers. But as brands are realizing that their potential customers are spending an increasing amount of time on digital media relative to traditional channels such as television, they are looking for opportunities to drive brand awareness and perception via digital media.

“Our premium publisher network is an essential part of our Advertising Intelligence Platform, and is critical for driving audience insight and large-scale reach that helps brand advertisers learn about and reach their prospective customers. And beyond just reaching their prospective customers, our tight integration with our publishing partners, allows brands to connect at scale with prospective customers using high-impact, engaging messaging,” adds Mr. DaSilva.

Founded in 2001, Tribal Fusion has expanded across the globe and now operates offices in 37 locations worldwide including the United States, Canada,  Mexico, Brazil, United Kingdom, Spain, Germany, France, Saudi Arabia, United Arab Emirates, South Africa, India, Thailand, Malaysia, Singapore, Indonesia, Philippines, Hong Kong, Australia and New Zealand.

“Digital media can be accessed by visitors in any country, as a result most premium publishers attract a global audience,” concludes Mr. DaSilva. “Through our ability to monetize publisher inventory in so many countries, we have now become the partner of choice for premium publishers in every country.”

Tribal Fusion (www.tribalfusion.com) is a global online advertising provider that drives sales for the world’s top brands by helping them learn about, reach and engage their online audiences more effectively.

We combine our premium publisher network, advanced online ad technology and integrated audience data on a single platform to deliver audience insights, targeting and creative solutions that transform the way brands connect with their prospective customers.

Tribal Fusion reaches almost 500 million monthly unique users, was founded in 2001 and is part of the Exponential Group of online businesses – a technology-enabled media services company headquartered in Emeryville, California with operations in 37 locations worldwide.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of its Validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE enables a holistic view of campaign delivery and a verified assessment of ad-exposed audiences via a single, third-party source. Unlike existing single-point solutions, it provides an unduplicated accounting of impressions delivered across a variety of dimensions, such as ads delivered in-view, in the right geography, in a brand safe environment and absent of fraudulent delivery. A U.S.-based vCE Charter Study involving 12 national premium brands found that, in many cases, ads are delivered but not in-view or on target and therefore never have a chance to make an impact.

“The display advertising market today is characterized by an overabundance of inventory, often residing on parts of a web page that are never viewed by the user. This dilutes the impact of campaigns for advertisers and represents a drag on prices to publishers,” said Dr. Magid Abraham, President and CEO of comScore. “Conversely, some ads below the fold are quite visible and deserve more credit. comScore’s introduction of vCE signals an evolution in digital advertising that will bring greater transparency and accountability to the market. Ultimately, this type of third-party validation will help identify and appropriately price the proportion of online ad inventory that delivers value, improve buying and selling decisions, and instill more confidence and trust in the industry.”

vCE enables a comprehensive, holistic view of validated impressions, which can be expressed as ‘validated gross rating points’, or vGRPs. This new metric reflects measurement of ads that were not only delivered, but that had an opportunity to have an impact on consumers. Validated impressions are also the basis for vCE’s campaign audience reports, which include reach and frequency, comprehensive demographics, and behavioral segments only for people with a valid exposure.

vCE Charter Study Findings
To better understand the quality of ad delivery today, comScore conducted a U.S.-based vCE Charter Study, which involved 12 national brands, 3,000 placements, 381,000 site domains and 1.7 billion ad impressions. Select advertisers from the charter study include Allstate, Chrysler, Discover, E*TRADE Financial, Ford, General Mills, Kellogg’s, Kimberly Clark, Kraft, and Sprint. All of the impressions analyzed in the study were delivered in iframes and none required publisher site pixels.

Topline study results are included below, and a full whitepaper with detailed insights and analysis will be published in March 2012.

- Across all charter campaigns measured, 69 percent of the ad impressions were classified as being ‘in-view.’* The remaining 31 percent were delivered but never seen by a consumer, a likely result of a consumer scrolling past the ad before it loaded or a consumer never scrolling the ad into view. In-view percentages varied by site and ranged from 7 percent to 91 percent.

- An average of 4 percent of ad impressions were delivered outside the desired geography, but individual campaigns ran as high as 15 percent. In many cases, ads were served in markets where the advertised product is not sold, meaning wasted ad spend and sub-optimal effectiveness results.

- 72 percent of Charter Study campaigns had at least some ads running next to content deemed “not brand safe” by the advertiser, meaning that the content is deemed objectionable by the brand. This type of unsafe delivery has the potential to damage the brand, creating a difficult situation for all members of the digital advertising ecosystem.

A separate UK-based vCE Charter Study is in progress, with enrollment currently underway. To learn more about participating in the study, please contact Mike Shaw ( mshaw@comscore.com), Head of EMEA Advertising Effectiveness Products. vCE is available in the U.S. immediately and will be gradually rolled out in international markets throughout the first quarter of 2012.

*In-view parameters are consistent with those that have been recommended by an industry consortium called the ‘Making Measurement Make Sense’ initiative, consisting of the Association of National Advertisers (ANA), the American Association of National Advertisers (4A’s) and the Interactive Advertising Bureau (IAB.) These parameters say that at least 50 percent of the advertisement must be viewable for at least 1 second in order to be considered in-view.

Industry Leaders on vCE and vGRP

“One big issue with internet advertising is that not all ads that are served end up being seen. This is a core issue raised by the Making Measurement Make Sense (3MS) initiative. In order for marketers to have the same confidence in the digital channel as they do in TV, we need measurement around the visibility of ads. What comScore is doing with the vGRP initiative based on validated impressions is an important step in that direction.”
–– Mike Donahue, EVP, Strategic Partnerships, 4As

“At Kellogg’s we are continually seeking to improve the overall effectiveness of every media dollar spent. Key to enabling our decisions is understanding who each impression reaches, how visible our ads are, and where the greatest efficiencies exist. Being able to validate our media delivery through a single source with vCE creates opportunities for both near real-time optimizations as well as enhanced future planning.”

––Aaron Fetters, Associate Director Global Digital Strategy and Analytics at Kellogg Company

“comScore’s new validated Campaign Essentials product is a step forward in addressing several fundamental issues surrounding the current state of counting online ad impressions. comScore’s introduction of validated ad impressions and vGRPs is aligned with the 3MS recommendations of moving the industry to a viable impression standard. vCE is an innovative solution that adds a level of transparency that is welcomed.”

—John Kahan, GM, Business and Customer Intelligence, Microsoft’s Online Services Division

“It is critical that we can understand the extent to which ads delivered on our sites are actually viewed by the intended audience. This type of insight allows us to improve our relationships with consumers and our advertising partners. comScore’s vCE is a welcome innovation, and I am particularly excited about how this measurement solution can help us optimize our site content and the advertising that we deliver on it.”
–– Scott McDonald, Senior Vice President, Research & Insights, Condé Nast

“The inclusion of vCE within the overall comScore suite of tools will offer us another metric to provide to our clients with the type of data they require and have been seeking for many years. They want to know that the money they are spending online is doing its job and will actually have a chance to make an impact. This type of third-party, holistic validation is a great start to do just that and is a win for all parties in the industry. Once standards are in place this can and will serve as a new currency in the marketplace.”

–– Julian Zilberbrand, SVP Global Digital Director, Technology Activation Group, Starcom Mediavest Group

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

LONDON, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing that 379.4 million Europeans went online in November 2011 for an average of 27.8 hours per person. This release highlights Internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also showed that 47.8 percent of Europeans visit Newspaper sites, with a notable percentage of visits to the top 5 Newspaper sites preceded by a visit to Facebook.

Nearly 1 in 2 Europeans Visit Newspaper Sites
In November 2011, 181.5 million unique people in Europe visited Newspaper sites, an increase of 9 percent from the previous year. The Daily Mail continued to attract the largest audience at 20.1 million unique visitors, followed by the Guardian at 15.7 million unique visitors. Turkish newspapers Hürriyet and Milliyet and German newspaper Bild rounded out the top five Newspaper properties, with each attracting approximately 10 million unique visitors.

An analysis of the sites visited by Europeans prior to visiting the top 5 Newspaper sites shows that Google Sites preceded at least 12 percent of visits to the top 5 Newspaper sites, with a significantly higher percentage seen for the Daily Mail and the Guardian (more than 23 percent of inbound site traffic). At least 10 percent of visits are preceded by a visit to Facebook, second only to Google Sites. (This data includes both direct referrals from Facebook links and visits initiated by direct user navigation following a visit to Facebook.)

Interestingly, the percentage of traffic to these sites preceded by a visit to Facebook has significantly increased in each case, highlighting both Facebook’s growing prominence in the European web landscape and its increasing ability to drive referral traffic. The percentage of inbound site traffic preceded by a Facebook visit was highest at Turkish site Milliyet, where it accounted for nearly a fifth of traffic (18.9 percent). Facebook visitation also preceded a significant percentage of inbound traffic to the Daily Mail and the Guardian, with both sites at approximately 13 percent, while German newspaper site Bild.de saw an even higher share (14.8 percent). Milliyet, the fifth largest European Newspaper site, demonstrated the highest point change in such traffic (9-percentage point increase), followed closely by the Guardian (8-percentage point increase).

Google Sites continued to rank as the top European web property in November with 347.3 million unique visitors, reaching 91.5 percent of the total European Internet audience. Meanwhile, Russian social network VKontakte continued to display the highest average engagement amongst the top properties, with European visitors spending 438.9 minutes (7.3 hours) on the site. Amongst the fastest growing properties in Europe from October to November were the home improvement retailer Kingfisher (up 21 percent), followed by French film property AlloCiné Sites (up 19 percent). Social networking site LinkedIn.com and daily deals site Groupon also ranked amongst the fastest growing properties, exhibiting a 6-percent month-on-month increase and a 4-percent increase, respectively.

* Amongst the Top 100 online properties

European Internet Usage by Country
Below is a snapshot of European internet usage in the 18 reportable markets for which comScore provides individual reporting. The Russian Internet audience continued to grow and surpass Germany as the largest online market in Europe. The UK continued to show the highest engagement, with users spending an average of 38.2 hours online during the month.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched online video content in December for an average of 23.2 hours per viewer. The total U.S. Internet audience viewed 43.5 billion videos.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in December with 157.2 million unique viewers, while VEVO ranked second with 53.7 million. Yahoo! Sites ranked third with 53.3 million viewers, followed by Viacom Digital with 45.8 million and Facebook.com with 42 million. More than 43 billion videos views occurred during the month, with Google Sites generating the highest number at 21.9 billion. The average viewer watched 23.2 hours of online video content, with Google Sites (7.9 hours) and Hulu (3 hours) demonstrating the highest average engagement among the top ten properties.

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed 7.1 billion video ads in December, with Hulu generating the highest number of video ad impressions at nearly 1.5 billion, followed by Adap.tv in second with 1.1 billion. Tremor Video ranked third with 942 million, followed by BrightRoll Video Network with 872 million and Specific Media with 496 million. Time spent watching video ads totaled more than 3 billion minutes during the month, with Adap.tv delivering the highest duration of video ads at 636 million minutes. Video ads reached 51 percent of the total U.S. population an average of 46 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 46.

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc.
**Indicates video ad network
†Indicates video ad exchange

Top 10 YouTube Partner Channels by Unique Viewers

The December 2011 YouTube partner data revealed that video music channels VEVO (53.5 million viewers) and Warner Music (31.7 million viewers) maintained the top two positions. Gaming channel Machinima ranked third with 22.7 million viewers, followed by Maker Studios with 10.4 million, FullScreen with 9.7 million and Big Frame with 8.3 million. Among the top 10 YouTube partners, VEVO demonstrated the highest engagement (67 minutes per viewer) and highest number of videos viewed (782 million), while Machinima exhibited the second highest engagement (64 minutes per viewer) and number of videos viewed (340 million).

*YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content

Other notable findings from December 2011 include:

- 85.3 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 5.8 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 14.1 percent of all videos viewed and 1.2 percent of all minutes spent viewing video online.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in December with 65.9 percent market share (up 0.5 percentage points), followed by Microsoft Sites with 15.1 percent (up 0.1 percentage points) and Yahoo! Sites with 14.5 percent. Ask Network accounted for 2.9 percent of explicit core searches, followed by AOL, Inc. with 1.6 percent.

comScore Explicit Core Search Share Report*
December 2011 vs. November 2011
Total U.S. – Home & Work Locations
Source: comScore qSearch

*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

More than 18.2 billion explicit core searches were conducted in December (up 2 percent). Google Sites ranked first with 12 billion (up 3 percent), followed by Microsoft Sites with 2.7 billion (up 2 percent) and Yahoo! Sites with 2.6 billion. Ask Network delivered 531 million searches (up 3 percent), while AOL, Inc. rounded out the top five with 287 million.

comScore Explicit Core Search Query Report
December 2011 vs. November 2011
Total U.S. – Home & Work Locations
Source: comScore qSearch

U.S. Total Core Search

Google Sites accounted for 66.1 percent of total core search queries conducted (up 0.4 percentage points), followed by Yahoo! Sites with 16.2 percent and Microsoft Sites with 13.8 percent. Ask Network comprised 2.6 percent of total search queries, followed by AOL, Inc. with 1.4 percent.

comScore Total Core Search Share Report*
December 2011 vs. November 2011
Total U.S. – Home & Work Locations
Source: comScore qSearch

* “Total Core Search” is based on the five major search engines, including partner searches, cross-channel searches and contextual searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in these numbers.

Americans conducted 20.5 billion total core search queries in December (up 3 percent). Google Sites ranked first with 13.6 billion searches (up 4 percent), followed by Yahoo! Sites with 3.3 billion (up 2 percent) and Microsoft Sites with 2.8 billion (up 2 percent).

comScore Total Core Search Query Report
December 2011 vs. November 2011
Total U.S. – Home & Work Locations
Source: comScore qSearch

“Powered By” Reporting

In December, 68.1 percent of searches carried organic search results from Google (vs. 67.6 percent in November) while 26.5 percent of searches were powered by Bing (vs. 26.7 percent in November).

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

RESTON, VA  – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported that retail e-commerce spending for the entire November – December 2011 holiday season reached $37.2 billion, marking a 15-percent increase versus last year and an all-time record for the season. Ten individual shopping days this season surpassed $1 billion in spending, led by Cyber Monday – which ranked #1 for the second consecutive year – at $1.25 billion.

* 2010 data incorporates seasonal adjustment factor to account for different number of weekdays and weekends in 2010 and 2011. Actual (i.e. non-seasonally adjusted) 2010 number was $32.589 billion.

“The 2011 online holiday shopping finished with slightly more than $37 billion in spending, up about 15 percent versus year ago,” said comScore chairman Gian Fulgoni. “With brick-and-mortar holiday retail estimated to have grown about4 percent this year, it’s clear that e-commerce continues to gain market share from traditional retail due to the attractiveness of the Internet’s convenience and lower prices. Consumers were especially attracted to the deals and discounts available through digital channels – particularly free shipping, which occurred on well over half of transactions this season. Despite their continuing price sensitivity, consumers felt a bit more comfortable opening up their wallets this year, although this appears to have occurred as a result of a decline in the savings rate. Nonetheless, it’s clear that, at least on the basis of top line growth, this was a Merry Christmas for many online retailers. What will remain unknown until retailers report their financial year end results is whether the aggressive pricing and free shipping offers came at the cost of lower margins.”

Top 10 Online Spending Days of 2011 Holiday Season

Cyber Monday (Monday, Nov. 28) ranked as the heaviest online spending day of the year at $1.251 billion, the second consecutive year it has ranked #1 for the season. The 2011 holiday season was highlighted by ten individual spending days surpassing $1 billion in sales, as compared to just one day reaching that mark in 2010. The second heaviest spending day this season was Monday, Dec. 5 at $1.178 billion, followed by Green Monday (Monday, Dec. 12) at $1.133 billion. Tuesday, Nov. 29 ($1.116 billion) and Tuesday, Dec. 6 ($1.107 billion) rounded out the top five.

Weekly Online Holiday Retail Sales

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore Video Metrix service showing that 184 million U.S. Internet users watched online video content in October for an average of 21.1 hours per viewer. The total U.S. Internet audience viewed 42.6 billion videos, representing an all-time high.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in October with 161 million unique viewers and reached a record high of 20.9 billion videos viewed. Facebook.com ranked second with 59.8 million viewers, followed by VEVO with 57 million, Microsoft Sites with 49.1 million and Viacom Digital with 48.2 million. More than 42 billion videos were viewed during the month, with the average viewer watching a record 21.1 hours. Google Sites demonstrated the highest engagement with 7.1 hours per viewer.

*A video is defined as any streamed segment of audiovisual content, (both progressive downloads and live streams).
For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed 7.5 billion video ads in October, with Hulu generating the highest number of video ad impressions at more than 1.3 billion. Tremor Video ranked second overall (and highest among video ad exchanges/networks) crossing the 1 billion mark for the first time. BrightRoll Video Network ranked third with 756 million, followed by Specific Media with 512 million and CBS Interactive with 415 million. Time spent watching video ads totaled more than 3.2 billion minutes during the month, with Tremor Video delivering the highest duration of video ads at 614 million minutes. Video ads reached 53 percent of the total U.S. population an average of 47 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 46.5.

Note: Adap.tv has been excluded from this list due to a technological issue with its video census tags,
affecting data for October 2011.
*Video ads include streaming-video advertising only and do not include other types of video monetization,
such as overlays, branded players, matching banner ads, homepage ads, etc.
**Indicates video ad network

Top 10 YouTube Partner Channels by Unique Viewers

The October 2011 YouTube partner data revealed that video music channels VEVO (54.2 million viewers) and Warner Music (30.4 million viewers) maintained the top two positions. Gaming channel Machinima ranked third with 17.7 million viewers, followed by Schmooru with 9.9 million, Maker Studios with 9.4 million and Demand Media with 7.4 million. Within the top 10 partners, Machinima demonstrated the highest engagement with 65.1 minutes per viewer on average, while accounting for the second highest number of videos viewed (277 million) after VEVO.

*YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content

Other notable findings from October 2011 include:

- 86.2 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 5.5 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 14.9 percent of all videos viewed and 1.4 percent of all minutes spent viewing video online.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

LONDON, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released an overview of internet usage in Europe, showing 372.1 million unique visitors went online in August 2011 for an average of 25.4 hours per person. This release highlights internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable markets, the United Kingdom showed the highest engagement with users spending an average of nearly 35 hours online in the past month, up 1.5 hours from the previous month.

Engagement with Facebook in Europe Increases in August 2011
Google Sites continued to rank as the top European web property in August with 337.7 million unique visitors (maintaining a 6-percent increase from a year ago), reaching 90.8 percent of the total European internet audience. Microsoft Sites ranked second with 255.9 million visitors (68.8 percent reach), followed closely by Facebook.com in third place with 245.3 million visitors (65.9 percent reach).

Russian social network VKontakte continued to display the highest average engagement among top properties, with Europeans spending 429.6 minutes (7.2 hours) on the site. Facebook, which ranked second in engagement, solidified its position with a 10-percent growth in time spent per visitor from the previous month, as users spent an average of 348 minutes (5.8 hours) on the property. Facebook also garnered the highest number of page views in August at 163.5 billion, representing 16.5 percent of all pages viewed in Europe. The average European visitor viewed 666 pages on Facebook during the month, slightly ahead of VKontakte, which drew an average of 608 page views per visitor.

Spotlight: Entertainment Properties See a 10-Percent Increase in Engagement
In August 2011, 345.8 million European unique visitors went to Entertainment properties, an increase of 10 percent from the previous year. On average, users spent 174.5 minutes (2.9 hours) on these sites, representing a 10-percent increase in average engagement. Among the top Entertainment subcategories, Movie sites showed the highest growth over the past year in visitation with an 18-percent increase.

YouTube.com drew the most visitors in the Entertainment category at 213.4 million, or more than 5 in 10 Europeans. YouTube.com also ranked first in engagement, with visitors spending more than 150.6 minutes (2.5 hours) on the site on average in August. This level of user engagement with YouTube surpassed engagement levels seen on other sites by a sizeable margin. Music video property VEVO ranked second in terms of audience size with 81.1 million visitors, with a significant percentage of its audience visiting via VEVO’s YouTube channel. Among the top 10 Entertainment sites, VEVO also exhibited the highest growth, having increased 55 percent in the past year. The French video-sharing site Dailymotion.com and German ProSiebenSat1 Sites were among the local European properties ranking among the top 10 Entertainment sites for the region.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and dunnhumbyUSA, a global leader in building brand value for consumer goods and retail companies, released results of multiple studies measuring the offline sales impact of online display advertising for consumer packaged goods (CPG) advertisers. Retail sales were measured by analytically linking the permission-based comScore panel of one million U.S. Internet users to their anonymous loyalty card in-store purchase data provided by dunnhumbyUSA; no identifiable personal data was disclosed. By comparing the in-store brand buying of households exposed to online advertising with that of households not exposed, it was possible to determine the impact of online advertising campaigns. The results of the studies indicate that exposure to online display ads can lead to improved in-store sales for CPG brands.

“Effective advertising has always been about increasing awareness, favorability and purchase intent in order to increase in-store conversion,” said comScore Chairman Gian Fulgoni. “After several years of conducting advertising effectiveness research for CPG brands, we are learning how digital campaigns can lift sales in retail stores. It’s now clear that online ad campaigns should be an integral part of any CPG marketer’s integrated communications strategy.”

“The comScore dunnhumbyUSA research highlights the potential impact of an integrated, customer-driven approach across channels,” added Matthew Keylock, Senior Vice President, New Business Development & Partnerships at dunnhumbyUSA. “With these results we are one step closer to a more comprehensive understanding of what motivates shoppers to buy and how online advertising can play a significant role along the path to purchase.”

CPG Campaigns Show Median Offline Sales Lift of 21 Percent

An analysis of multiple CPG online ad campaigns that involved comparing the offline buying of households exposed to advertising with the buying behavior of households who were not exposed revealed a median in-store sales lift of 21 percent among the exposed households, with five out of every six campaigns generating a positive sales lift. Approximately 70 percent of campaigns generated a double-digit sales lift, and more than 40 percent generated lifts of at least 30 percent.

Ads Anonymously Targeted to In-Store Brand Buyers Drive Incremental Conversion

comScore also analyzed the offline sales results of a limited set of ad effectiveness campaigns that leveraged a new advertising product called Microsoft CPG Online Effect. This solution uses sophisticated predictive targeting algorithms powered by anonymous in-store buying data from dunnhumbyUSA coupled with online browsing data from comScore. These targeting algorithms are deployed by Microsoft Corp. across its network of sites.

The results showed an in-store sales lift of 42 percent, double the lift from campaigns that were not targeted using this approach. These results demonstrate how targeting algorithms can help improve efficiency and effectiveness in display ad delivery, providing more relevant ads to consumers, improved ROI for advertisers and higher CPMs for publishers. Dr Pepper Snapple Group is one of more than 20 CPG advertisers that have used this purchase-based targeting solution.

*Non-purchased based targeting includes, but is not limited to, the following types of media-placement strategies: contextual, audience, run of site/run of network, etc.

Mr. Fulgoni added: “Based on these results, the power of purchase-based ad targeting is clear. By delivering a relevant and persuasive message to the appropriate consumer segment, brand buying at retail stores can be increased substantially. It’s clear that the level of accuracy in reaching a brand’s consumer target that is possible with the Internet can drive ROI several times higher than what can be obtained using traditional media channels.”

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

About dunnhumbyUSA
dunnhumby is the global leader in personalizing customers’ experience of retailers and brands. Analyzing data from over 350 million people in 25 countries, we help companies put customers at the center of every decision. We use our insight to improve customers’ experience of stores and communications to earn their lifetime loyalty. Our work with some of the world’s biggest retailers and brands has demonstrated that those companies that deliver value to customers through personalization become and stay their customers’ first choice. This strategic approach to putting the customer first in business improves our clients’ like-for-like sales and profit margins – or, put simply, their brand value. dunnhumbyUSA is a joint venture of The Kroger Company and London-based dunnhumby. Employing more than 1,500 people in 30 offices in Europe, Asia and the Americas, dunnhumby serves a prestigious list of companies including The Kroger Co., Tesco, Coca-Cola, General Mills, Kimberly-Clark, Macy’s, Panera Bread Company, PepsiCo and Procter & Gamble. For more information, visit www.dunnhumby.com.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 180 million U.S. Internet users watched online video content in August for an average of 18 hours per viewer. The total U.S. Internet audience engaged in a record 6.9 billion viewing sessions.

YouTube Partner Rankings Now Fully Released in Video Metrix

August marks the first month of official rankings for comScore YouTube Partner Reporting within the Video Metrix offering, for a never-before-seen comparison of viewership across thousands of YouTube partners and their channels. This offering provides a comprehensive and granular view of the unique audiences within different YouTube partner channels, enabling advertisers to more-easily create and optimize campaigns across specific channels to reach desired target audiences.

The data revealed that video music channels VEVO (60.6 million viewers) and Warner Music (30.9 million viewers) assumed the top two positions. Gaming channel Machinima ranked third with 17.7 million viewers, followed by Maker Studios with 10 million, Demand Media with 8.4 million and Revision3 with 6.6 million. Within the top 10 partners, TheGameStation demonstrated the highest engagement with 76.5 minutes per viewer on average. Machinima was a close second on average engagement at 72.6 minutes per viewer, while accounting for the second most videos viewed (289 million) after VEVO. Interestingly, 68.1 percent of Machinima viewers were male and 70.3 percent were under the age of 35.

*YouTube Partner Reporting based on online video content viewing and does not include
claimed user-generated content

For more information about comScore Video Metrix YouTube Partner Reporting, please visit comscore.com/youtube or email youtube@comscore.com.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in August with 162 million unique viewers, while VEVO ranked second with 62.3 million. Facebook.com remained at the #3 position with 51.7 million viewers, followed by Viacom Digital with 49.9 million and Microsoft Sites with 46.4 million. Total viewing sessions reached another all-time high in August at 6.9 billion, with Google Sites generating the highest number of viewing sessions (3.5 billion). The average viewer watched 18 hours of online video content during the course of the month, with Google Sites (5.7 hours) and Hulu (3.2 hours) demonstrating the highest engagement.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed more than 5.6 billion video ads in August, with Hulu generating the highest number of video ad impressions at 996 million. Tremor Video ranked second overall (and highest among video ad exchanges/networks) with 764 million ad views, followed by Adap.tv (720 million) and BrightRoll Video Network (603 million). Time spent watching video ads totaled more than 2.5 billion minutes during the month, with Hulu delivering the highest duration of video ads at 426 million minutes. Video ads reached 50 percent of the total U.S. population an average of 37.6 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 38.1.

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc.
**Indicates video ad network
†Indicates video ad exchange

Other notable findings from August 2011 include:

- 85.8 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 5.3 minutes, while the average online video ad was 0.5 minutes.
- Video ads accounted for 13.4 percent of all videos viewed and 1.3 percent of all minutes spent viewing video online.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

London, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Laurence Bird is joining the comScore team in London as senior research director for the EMEA region. This newly created position will further increase comScore’s aim for accountability and transparent research methodologies, as well as supporting comScore’s clients. Her extensive experience in research spans over 15 years at leading organisations in the media industry including highly relevant knowledge gained from working at international publishers such as CNN and Disney.

“We are very pleased to welcome Laurence Bird, with her strong reputation and experience, to our research team and our growing London office. In her capacity as senior research director Laurence will be responsible for presenting comScore’s research methodologies and reflecting European demands.” said Mike Read, SVP and managing director for comScore Europe.

From her time as head of strategic planning and research at IAB UK and board member of IAB Europe, Laurence has in-depth knowledge of working with the leaders of the digital industry throughout Europe.

Laurence was educated in France and earned her executive MBA in Strategy, Brand Management and Entrepreneurship from Imperial College London.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in August with 64.8 percent market share, followed by Yahoo! Sites with 16.3 percent (up 0.2 percentage points) and Microsoft Sites with 14.7 percent (up 0.3 percentage points). Ask Network accounted for 3.0 percent of explicit core searches (up 0.1 percentage points), followed by AOL, Inc. with 1.3 percent.

*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

More than 17.1 billion explicit core searches were conducted in August, with Google Sites ranking first with 11.1 billion searches. Yahoo! Sites came in second with 2.8 billion (up 1 percent), followed by Microsoft Sites with 2.5 billion (up 1 percent). Ask Network delivered 510 million searches (up 3 percent), followed by AOL, Inc. with 229 million.

U.S. Total Core Search

Google Sites accounted for 64.4 percent of total core search queries conducted, followed by Yahoo! Sites with 18.5 percent (up 0.6 percentage points) and Microsoft Sites with 13.3 percent. Ask Network comprised 2.6 percent of total search queries, followed by AOL, Inc. with 1.2 percent.

* “Total Core Search” is based on the five major search engines, including partner searches, cross-channel searches and contextual searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in these numbers.

Americans conducted 19.5 billion total core search queries in August (up 1 percent). Google Sites ranked first with 12.5 billion searches (up 1 percent), followed by Yahoo! Sites with 3.6 billion (up 5 percent) and Microsoft Sites with 2.6 billion (up 1 percent).

“Powered By” Reporting

As a part of comScore’s commitment to accurately represent the continued evolution of the search landscape, comScore is providing insight into the share of organic Core Explicit searches that are powered by Google and Bing.

In August, 66.8 percent of searches carried organic search results from Google (vs. 67.2 percent in July) while 27.1 percent of searches were powered by Bing (vs. 26.8 percent in July).

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

NEW YORK – Nielsen, the leading global provider of information and analytics around what consumers buy and watch, today released the first mobile media rankings based on audience measurement data from the company’s new Nielsen Smartphone Analytics. This new service uses metered data from thousands of Android and iOS smartphones in the United States to report actual consumer behavior.

“Metered insights are instrumental to the growth of mobile media,” said Jonathan Carson, general manager of Digital, Nielsen. “Publishers and media companies can finally get the audience measurement metrics they need to price and sell their advertising inventory, while advertisers and marketers can better define winning strategies for leveraging the power of mobile.”

Nielsen Smartphone Analytics provides audience measurement metrics and ratings, including frequency, duration, and total audience measures. Nielsen currently has meters installed on more than 5,000 smartphones used by consumers who have chosen to be a part of this smartphone panel. (These consumers understand Nielsen is only interested in sharing anonymous, aggregate data and not any personally identifiable information.)

First Android App Ratings Released

According to the first mobile audience measurement data from metered smartphone usage, after the Android Market app itself, apps for Facebook, maps and mail had the highest active reach among U.S. Android users above the age of 18. (“Active reach” is defined as the percentage of Android owners who used an app within the past 30 days.”)

While many of the top 20 apps showed similar active usage by both male and female Android smartphone owners, there were notable differences in active reach for social apps. Facebook’s mobile app saw an active reach of 81 percent for women Android smartphone owners compared to just 69 percent for male Android smartphone owners. Twitter also reached more women (16.5%) than men (13.4%). However, Google+, the newest social network, had more than twice the active reach among men (15.8%) than women (7.2%).

Outside of social media, apps like Kindle and Words With Friends had higher active reach among women, while Quickoffice Pro and the Amazon App store had higher active reach among men. Google Maps had a higher active reach among men, too: 77 percent active reach among men compared to 71.8 percent among women.

Top 20 Android Apps in the US

Source: Nielsen Smartphone Analytics, Device-meter data from July 2011, Android Smartphone Users, 18+

Android App Name                Overall Active Reach
Android Market                 90.5%
Google Maps                 74.6%
Gmail                 74.5%
Facebook                 73.5%
Google Search                 71.9%
YouTube                 51.4%
Advanced Task Killer Free                 26.1%
Angry Birds                 25.9%
QuickofficePro                 25.3%
Pandora Radio                 23.9%
The Weather Channel                 17.8%
Amazon AppStore                 17.7%
Words With Friends                 16.0%
Talk – Text to Voice                 16.0%
Twitter                 14.9%
Barcode Scanner                 13.9%
Adobe Reader                 13.9%
Angry Birds Rio                 13.6%
Kindle                 12.4%
Google+                 11.8%
Android App Name                Male Active Reach
Android Market                 90.6%
Google Maps                 77.1%
Gmail                 75.5%
Google Search                 72.4%
Facebook                 66.9%
YouTube                 53.7%
QuickofficePro                 27.4%
Angry Birds                 27.3%
Pandora Radio                 24.4%
Advanced Task Killer Free                 24.2%
Amazon AppStore                 19.2%
The Weather Channel                 18.3%
Talk – Text to Voice                 16.7%
Google+                 15.9%
Adobe Reader                 15.2%
Barcode Scanner                 13.7%
Angry Birds Rio                 13.5%
Twitter                 13.4%
Words With Friends                 12.2%
Kindle                 10.2%
Android App Name                Female Active Reach
Android Market                 90.5%
Facebook                 81.0%
Gmail                 73.4%
Google Maps                 71.9%
Google Search                 71.3%
YouTube                 48.7%
Advanced Task Killer Free                 28.3%
Angry Birds                 24.2%
Pandora Radio                 23.2%
QuickofficePro                 23.0%
Words With Friends                 20.3%
The Weather Channel                 17.2%
Twitter                 16.5%
Amazon AppStore                 15.9%
Talk – Text to Voice                 15.1%
Kindle                 14.8%
Barcode Scanner                 14.3%
Angry Birds Rio                 13.8%
Adobe Reader                 12.4%
Google+                 7.2%

About Nielsen

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

LONDON, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service analysing growth trends of the smartphone platforms across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom). In July 2011, nearly 1 in 4 smartphone users in EU5 reported using smartphones running on the Google Android platform. HTC had the highest market share among mobile original equipment manufacturers (OEMs), accounting for 34.6 percent of Android devices used across the region in this period, followed closely by Samsung with 31.7 percent of Android devices.

Google Android Platform Shows Fastest Growth Across EU5
In the three month average period ending in July 2011, 88.4 million mobile subscribers across the EU5 reported using smartphones, up 44 percent from the previous year. Google’s Android platform exhibited the fastest growth among smartphone platforms in this period, increasing its market share 16.2 percentage points to 22.3 percent.

*MobiLens measures users above the age of 13 and reports on only primary handset usage.

Android’s growth over the past year outpaced that of other top smartphone platforms by a significant margin, with the Apple iOS and RIM platforms each experiencing gains of only slightly more than one percentage point. Meanwhile, Symbian’s and Microsoft’s share of the smartphone platform market declined, with Symbian conceding a sizeable percentage of the market.

HTC and Samsung Own Nearly Two-Thirds of Google Android Device Market
In July 2011, 19.7 million EU5 smartphone users were using Android mobile devices, with the greatest number of users in the UK (6.3 million), followed by France (4.5) and Germany (4.0 million). Across EU5, HTC owned the largest share of the Android device market at 34.6 percent, followed closely by Samsung at 31.7 percent.

A closer look at the individual EU5 countries shows HTC and Samsung leading in device share for various markets. In the UK, HTC accounted for more than 50 percent of Android devices in use, a significantly higher percentage than other markets. While Samsung had the second largest share of Android devices in the UK, it accounted for less than half of HTC’s share (21.6 percent). However, in all other EU5 markets, Samsung ranked as the leading Android device, with a 42.3 percent market share in France and greater than 30 percent market share in Germany, Italy and Spain.

July 2011 EU5 Mobile Benchmark Data
The table below shows comScore’s July 2011 mobile benchmark data, including a review of mobile consumption behaviors and device penetration for the five EU countries under measurement. These benchmarks are published by comScore to provide the most up-to-date snapshot of the mobile industry. Further information on these benchmarks, and other data included above, can be provided upon request.

About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

San Francisco, California – Sharethrough, the leader in social video advertising, today announced that comScore, a leader in measuring the digital world, is now measuring Sharethrough’s audience reach and other relevant video metrics.  Advertisers will now be able to reference comScore’s audience measurement data when placing media buys for longer-form, viral and other forms of non-traditional brand video content through Sharethrough.  Sharethrough is listed as a “social video platform” in the comScore Video Metrix service.

comScore has measured Sharethrough’s current U.S. reach at 97.5 million viewers; Sharethrough expects this number to grow significantly in the coming months as more publishers integrate with the Sharethrough platform. Sharethrough also ranks in the Top 6 of the comScore Video Metrix across several video advertising industry metrics, including average minutes viewing video content and number of content video views and content video visits.

Sharethrough is quickly becoming the standard for social video distribution, providing advertisers with the distribution technology, third-party measurement tools and unique publisher network necessary to execute large-scale media buys for non-traditional brand video content. Sharethrough’s average campaign size has nearly tripled year-over-year and overall company revenue has grown by over 100 percent year-over-year. The company has expanded their partner network rapidly, adding high-performing publishers across video, gaming and mobile categories.

“The fact that comScore is now measuring Sharethrough is a major milestone for the social video industry,” said Dan Greenberg, CEO of Sharethrough.  “Advertisers are making very sizable media buys for their brand video content, so there’s a real need for third-party validation of social video network reach.  With a trusted source such as comScore measuring reach for this emerging category, we anticipate that brands will now be able to invest in even broader distribution of their video content.”

About Sharethrough
Sharethrough provides brands with a repeatable, scalable and transparent approach to distributing video content that guarantees viewership and maximizes shared engagement.  Sharethrough drives engaged audiences for brand videos through its social video ad products, unique publisher network and proprietary targeting and optimization tools.  Sharethrough is used by many of the world’s leading brands, including Sony, Microsoft, General Motors, Victoria’s Secret, Nestle and LEGO, as well as top agencies such as Pereira & O’Dell, Universal McCann, Evolution Bureau and Goodby, Silverstein & Partners.  Founded in 2008, Sharethrough is a privately held company based in San Francisco, Calif.  For more information about Sharethrough, please visit www.sharethrough.com.

LONDON, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of the online advertising market in the United Kingdom across the general population of fixed line Internet users, online video viewers and smartphone users. Among its findings, the analysis shows mobile and video advertising gaining traction in reaching a sizeable percentage of the total audience. In June 2011, 63.1 percent (or nearly 2 out of 3 online video viewers in the UK) were exposed to video ads. Among the total number of smartphone users in the same time period, 25.4 percent recalled seeing an ad while browsing the Internet or using an application on their devices. In comparison, 95.3 percent of fixed line Internet users were exposed to online display advertising.

“Over the past few years, video and mobile have emerged as important channels for advertisers seeking to reach digital consumers,” said Mike Shaw, director of comScore Marketing Solutions. “While the penetration for video and mobile advertising has not yet reached the level that it has for online display advertising, it is likely that the penetration for these will only grow as mobile advertising continues to increase and more advertisers incorporate video as an integral part of their marketing strategy.”

Advertising Expands Reach among UK Mobile and Video Populations
Over the past two quarters, mobile advertising has seen a steady increase in reach. 5.4 million UK smartphone subscribers (25 percent overall) recalled having seen ads through a mobile browser or app in the quarter ending June 2011, representing a 28-percent increase from three months prior. In addition, nearly 8 percent of smartphone users recalled seeing ads at least once a week (up 28 percent), and 7.5 percent recalled seeing them almost every day (up 52 percent).

Of the 33.7 million online video viewers in June, 21.2 million (63.1 percent) were exposed to ad videos. While the total number of online video viewers remained constant from quarter-to-quarter, the number of unique viewers exposed to video ads rose 15 percent. Meanwhile, the online display market continued to show a high rate of penetration in the UK, with 40.0 million unique visitors exposed to online display ads in June 2011, accounting for 95.3 percent of the total UK online audience.

* The Total Audience differs across the platforms measured in terms of age: Video Metrix is based on the 6+ UK video viewing audience, Ad Metrix is based on the 15+ UK online audience, and MobiLens is based on the 13+ population of UK mobile users.
**Video Metrix and Ad Metrix utilize comScore’s United Digital Measurement (UDM) methodology that combines census-level data with the comScore panel.
***MobiLens is based on a survey panel that is nationally representative of mobile subscribers.

15-24 Year Olds Most Likely to be Exposed to Online Video Ads and Smartphone Ads
A demographic analysis of people exposed to online advertising revealed that 15- 24 year olds were the most heavily exposed to online ad videos. Nearly 70 percent of 15-24 year olds were exposed to at least one online ad video in June 2011 – approximately 7 percentage points higher than the total Internet audience. 15-24 year olds were also 10 percent more likely than the average video viewer to be exposed to video ads, while 25-34 year olds have the second highest penetration and were 4 percent more likely than average to be exposed.

*An index of 100 indicates average representation relative to the base audience.

15-24 year olds see an even more pronounced relative skew when it comes to exposure to mobile advertising. In June 2011, 31.6 percent of UK smartphone users age 15-24 recalled having seen ads on an app or browser, the highest penetration among age groups. With an index of 125, 15-24 year olds were 25 percent more likely than the average smartphone user to recall exposure to mobile advertising. Meanwhile, 45-54 year olds and those 55 and older showed a significantly lower likelihood than average of recalling mobile ad exposure.

*An index of 100 indicates average representation relative to the base audience.

“The penetration of mobile and online video advertising market shows greater variation across age groups, compared to the online display advertising market which already reaches an equally high percentage of users across all ages,” added Shaw. “This indicates an opportunity for advertisers looking for ways to efficiently target younger audiences, who are heavier online video viewers and mobile users. These audiences are likely to carry these behaviors with them as they mature, underscoring the future potential for video and mobile advertising.”

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending July 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.5 percent market share. Google Android continued to gain ground in the smartphone market reaching 41.8 percent market share.

OEM Market Share

For the three month average period ending in July, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.5 percent of U.S. mobile subscribers (up 1.0 percentage points), followed by LG with 20.9 percent share and Motorola with 14.1 percent share. Apple strengthened its position at #4 with 9.5 percent share of mobile subscribers (up 1.2 percentage points), while RIM rounded out the top five with 7.6 percent share.

Smartphone Platform Market Share

82.2 million people in the U.S. owned smartphones during the three months ending in July 2011, up 10 percent from the preceding three month period. Google Android ranked as the top smartphone platform with 41.8 percent market share, up 5.4 percentage points. Apple strengthened its #2 position with 27.0 percent of the smartphone market, up 1.0 percentage points from the prior reporting period. RIM ranked third with 21.7 percent share, followed by Microsoft (5.7 percent) and Symbian (1.9 percent).

Mobile Content Usage

In July, 70 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.2 percentage points. Browsers were used by 41.1 percent of subscribers (up 2.0 percentage points), while downloaded applications were used by 40.6 percent (up 2.8 percentage points). Accessing of social networking sites or blogs increased 2.1 percentage points to 30.1 percent of mobile subscribers. Game-playing was done by 27.8 percent of the mobile audience (up 1.6 percentage points), while 20.3 percent listened to music on their phones (up 2.3 percentage points).

About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore Video Metrix service showing that 180 million U.S. Internet users watched online video content in July for an average of 18.5 hours per viewer. The total U.S. Internet audience engaged in a record 6.9 billion viewing sessions.

YouTube Partner Reporting Now Available in Video Metrix

comScore is now able to provide YouTube Partner Reporting within the Video Metrix offering, for a never-before-seen look at viewership across hundreds of YouTube partners and their channels. This new feature provides a comprehensive and granular view of the unique audiences within different YouTube partner channels, enabling advertisers to more-easily create and optimize campaigns across specific channels to reach desired target audiences. The July data release for YouTube Partner Reporting includes dozens of beta partners, while comScore and Google plan to initiate reporting of more partners with the release of August data.

A first look at select YouTube partners from the current list of beta partners revealed that Machinima reached 16.9 million viewers with the highest engagement at 1.2 hours per viewer over the course of the month. Maker Studios drew 11.4 million viewers, who viewed an average of 8.9 videos, while Demand Media attracted 15.2 million viewers.

Channels with particularly niche audiences included Maker Studios with 50 percent of their viewers falling between the ages of 12-24, and IGN with 70 percent of its audience being male viewers. In addition, men account for 83 percent of the time spent viewing Revision3’s shows, whereas women account for over 66 percent of the time spent viewing Alloy’s YouTube videos. Howcast was also notable in that 75 percent of its viewing audience had children in their households. comScore is proud to be the first and only measurement source available to provide the industry with YouTube insights of this caliber.

*YouTube Partner Reporting based on online video content viewing and does not include
claimed UGC content

For more information about comScore Video Metrix YouTube Partner Reporting, please visit comscore.com/youtube or email youtube@comscore.com.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in July with 158.1 million unique viewers, while VEVO ranked second with 62.1 million. Facebook.com climbed to the #3 position with 51.4 million viewers, followed by Microsoft Sites with 49.5 million and Viacom Digital with 47.3 million. Total viewing sessions reached another all-time high in July at nearly 6.9 billion, with Google Sites crossing the 3 billion mark to account for more than 40 percent of all viewing sessions online. The average viewer watched 18.5 hours of online video content during the course of the month, with Google Sites (5.9 hours) and Hulu (3.4 hours) exhibiting the highest engagement.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed more than 5.3 billion video ads in July, with Hulu generating the highest number of video ad impressions at 963 million. Adap.tv ranked second overall (and highest among video ad exchanges/networks) with 674 million ad views, followed by Tremor Video (639 million) and BrightRoll Video Network (522 million). Time spent watching video ads totaled more than 2.4 billion minutes during the month, with Hulu delivering the highest duration of video ads at 409 million minutes. Video ads reached 49 percent of the total U.S. population an average of 35.9 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 40.4 over the course of the month.

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc.
**Indicates video ad network
†Indicates video ad exchange

Other notable findings from July 2011 include:

- 86.0 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 5.3 minutes, while the average online video ad was 0.5 minutes.
- Video ads accounted for 12.4 percent of all videos viewed and 1.2 percent of all minutes spent viewing video online.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

Google Sites led the U.S. explicit core search market in July with 65.1 percent market share, followed by Yahoo! Sites with 16.1 percent (up 0.2 percentage points) and Microsoft Sites with 14.4 percent. Ask Network accounted for 2.9 percent of explicit core searches, followed by AOL, Inc. with 1.5 percent (up 0.1 percentage points).

*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

More than 17.1 billion explicit core searches were conducted in July, up 3 percent versus the prior month. Google Sites ranked first with 11.2 billion searches (up 2 percent), followed by Yahoo! Sites with 2.8 billion (up 4 percent) and Microsoft Sites with 2.5 billion (up 3 percent). Ask Network delivered 494 million searches (up 3 percent), followed by AOL, Inc. with 251 million (up 5 percent).

U.S. Total Core Search

Google Sites accounted for 64.8 percent of total core search queries conducted (up 0.3 percentage points), followed by Yahoo! Sites with 17.9 percent (up 0.4 percentage points) and Microsoft Sites with 13.4 percent. Ask Network comprised 2.6 percent of total search queries, followed by AOL, Inc. with 1.3 percent.

* “Total Core Search” is based on the five major search engines, including partner searches, cross-channel searches and contextual searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in these numbers.

Americans conducted 19.2 billion total core search queries in July (up 3 percent). Google Sites ranked first with 12.5 billion searches (up 3 percent), followed by Yahoo! Sites with 3.4 billion (up 5 percent) and Microsoft Sites with 2.6 billion.

“Powered By” Reporting

As a part of comScore’s commitment to accurately represent the continued evolution of the search landscape, comScore is providing insight into the share of organic Core Explicit searches that are powered by Google and Bing.

In July, 67.2 percent of searches carried organic search results from Google (vs. 67.6 percent in June) while 26.8 percent of searches were powered by Bing (vs. 26.6 percent in June).

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

TORONTO, Canada – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the availability of AdEffx Campaign Essentials™ in Canada, comScore’s campaign audience validation tool used by digital marketers, agencies and publishers alike to verify the accuracy of audiences targeted in digital campaigns. The service features an interactive dashboard with several highly sought functions for digital media planning and evaluation, including daily reporting of campaign demographics and traditional post-buy metrics such as Reach / Frequency and GRPs.

“Digital ad spend in Canada reached $2.2 billion in 2010, marking a significant milestone as it surpassed daily newspaper ad revenues for the first time,” said Brent Bernie, president of comScore Media Metrix Canada. “Second now only to TV, the need for enhanced accountability in online campaigns has never been greater. Validating the target group delivery and return on investment for digital display, classified and video advertising is paramount if the industry is to continue to grow and ultimately challenge the number one placeholder.”

comScore AdEffx Campaign Essentials was first introduced in 2009 to the United States, and today is also available in Europe and Canada. The recent acquisition of AdXpose®, the Seattle-based leader in campaign verification, optimization and brand safety, further enhances comScore’s Campaign Essentials offering by enabling the development of a truly comprehensive, end-to-end validation solution. Campaign Essentials and the AdXpose offerings are currently both available in Canada, providing marketers, agencies and publishers with the ability to leverage key synergistic benefits of the solutions, such as:

- Measurement of the actual audience composition reached and the frequency for specific media buys
- Effectiveness of impressions that were actually seen, as opposed to those that were served tracking pixels but never actually seen by a consumer
- Optimizing placements and creatives based on performance, using real-time bidding platforms and online campaign alerting
- Comparing the performance of online and offline media plans using the same post-buy measures used in TV, such as reach, frequency and GRPs
- Creating custom segmentation to allow for reporting of specific audience target groups
- Evaluation of the safety of ad placement and effectiveness of brand messages in different contexts
- An understanding of consumer engagement with ads

Clients Voice Support for Campaign Essentials

AOL Canada recently signed on as the first publisher client of Campaign Essentials in Canada, representing the necessity of campaign validation from all players in the market. “AOL`s commitment to lead the online industry in innovation and exceptional client service starts with pairing our initiatives with the right tools and technology,” said Graham Moysey, general manager of AOL Canada. “Campaign Essentials aligns perfectly to help us achieve these goals by delivering targeted, real-time campaign results to our esteemed customers.”

“In our business, knowledge is power. Daily intelligence from tools like Campaign Essentials can be a very powerful asset for marketers to maximize results and minimize waste. By working to offer digital performance tracking tools that have long been the standard in the TV business, comScore has taken a necessary step for the industry. This product addresses the increasing need for the analytical tools that will help us understand and verify campaign delivery and performance in a real-time environment.”

– Jennifer Holgate, SVP Digital, Starcom MediaVest Group

“The outcome of our campaigns measured by comScore Campaign Essentials helped to reaffirm some of our current thinking with regard to our digital media strategies. It provides us with new insights that were never previously available in the Canadian marketplace. We are able to more clearly demonstrate the reach of our online campaigns successfully aligned with our demographic target. A better understanding of who we’re able to reach online is critical to making intelligent media buys.”

– Karl Flanders, VP Media, Saatchi & Saatchi Canada

For more information about comScore AdEffx Campaign Essentials, please email learnmore@comscore.com.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its Q2 2011 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $37.5 billion for the quarter, up 14 percent versus year ago. This growth rate represented the seventh consecutive quarter of positive year-over-year growth and third consecutive quarter of double-digit growth rates.

“The second quarter of 2011 saw a continuation of this year’s solid double-digit growth trends in online spending, well ahead of the rate of growth in consumers’ overall spending,” said comScore chairman Gian Fulgoni. “As a result, it’s clear that consumers are continuing to shift to the online channel, with almost $1 in every $10 of discretionary spending now occurring online. E-commerce’s benefits of convenience and lower prices continue to be the drivers of the shift. At the same time, we are constantly reminded of an overall macroeconomic situation that is not indicative of a strong recovery. With economic growth remaining soft, the unemployment rate stubbornly high and financial markets in turmoil, consumers are less optimistic today than they have been in preceding quarters, which raises concerns for the future. We believe the third quarter will be an important indicator of which direction this economy is really headed and what that will mean for consumer spending.”

Other highlights from Q2 2011 include:

- The top-performing online product categories were: Consumer Electronics (excl. PC peripherals), Computer Hardware, Computer Software, and Event Tickets. Each category grew at least 15 percent vs. year ago.
- The top 25 online retailers accounted for 66.4 percent of dollars spent online, down from 67.7 percent a year ago and down from a peak of 69.9 percent in Q3 2010, as small and mid-sized retailers continue to regain lost market share.
- The 14-percent growth in the quarter was primarily a function of an increase in the number of buyers (up 16 percent), with 70 percent of all Internet users making at least one online purchase in the quarter.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

AOL Canada will leverage the power of Campaign Essentials to evaluate the real time effectiveness of its online properties against specific demographic targets and to provide real-time feedback to advertisers on campaigns running on AOL properties.

Preliminary results, based on five weeks of Campaign Essentials data, show that AOL Canada properties over deliver on UVs by four to 12 per cent across various targets, including adults 25-54, online visitors in Ontario, and high-income $100K+ households.

“Any publisher can show pre-campaign audience composition based on comScore’s available monthly reporting suite but now AOL can provide in-flight and post-campaign data that shows actual delivery against those targets,” says Andrew Consky, director of research, AOL Canada. “Since online is the only medium that affords this calibre of exact reporting, results like this will be a valuable asset to our customers and in turn, will have a huge impact on our business.”

Available immediately, AOL will offer Campaign Essentials to clients as a value-added service for campaigns that meet a minimum impression threshold.

“It is our responsibility as thought leaders in the industry to keep up with the latest innovations,” says Graham Moysey, general manager, AOL Canada. “Most importantly, this new tool will help us further enhance the white-glove service that AOL delivers to its advertising clients.”

Source: comScore, Inc., Total Canada, Home and Work, May 2011; Campaign Essentials May 10 to June 15, 2011.

About AOL

AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprised of a wide range of destination websites, including AOL.com, The Huffington Post, TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleList and MapQuest. The AOL Advertising.com Group includes Advertising.com, ADTECH, goviral, Pictela, Video, Content Solutions and Sponsored Listings and serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third party websites, in addition to serving consumer platforms including AOL Mail, AIM, about.me, and mobile experiences. AOL also operates one of the largest Internet subscription access services that serves as another distribution channel for its consumer offerings.

About comScore

comScore is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through a powerful combination of behavioral and survey insights, comScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena.

comScore provides syndicated and custom solutions in online audience measurement, e-commerce, advertising, search, video and mobile and offers dedicated analysts with digital marketing and vertical-specific industry expertise. Advertising agencies, publishers, marketers and financial analysts turn to comScore for the industry-leading solutions needed to craft successful digital, marketing, sales, product development and trading strategies.

LONDON, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore MobiLens service showing that 13.5 million users across the five leading European markets (France, Germany, Italy, Spain and the UK), accounting for 5.8 percent of all mobile subscribers, accessed online retail sites in the three month average period ending May 2011. In the EU5 region, the number of smartphone users accessing online retail sites has increased by 80 percent over the past year. This growth is even stronger in the UK, with a 163-percent increase in smartphone users accessing retail sites since May 2010.

“Over the past year, online retailers enjoyed strong growth in visitation from mobile devices in Europe, largely driven by the acceleration in smartphone ownership,” said Jeremy Copp, comScore Europe vice president for mobile. “This trend represents both an opportunity and a threat for retailers. While mobile access offers retailers incremental occasions to engage with customers, it also provides customers the ability to easily compare prices at competing retailers while inside a particular retailer’s store. Retailers must get a firm handle on mobile shopping behavior if they are to effectively navigate this changing environment.”

UK, Germany, and Italy Show High Mobile Retail Activity, Buoyed by Smartphone Ownership
In addition to accessing online retail sites, mobile consumers also accessed auction sites and shopping guides on their mobile devices. Over the three month average period ending May 2011, 6.3 percent of all EU5 mobile users reported having accessed an online auction site and 5.1 percent also reported having accessed online shopping guides.

Across the EU5 markets, the UK had the highest penetration for the three mobile retail categories. Approximately one in ten mobile users in the UK (10.5 percent) reported having accessed auction sites. A similar percentage (9.2 percent) accessed online retail sites and 5.7 percent accessed shopping guides. The number of mobile users accessing online retail sites grew by 118 percent over the previous year, a rate that is even more pronounced among smartphone users (up 163 percent). The UK also displayed the most growth for users accessing auction sites (up 95 percent) and users accessing shopping guides (up 71 percent).

Second only to the UK, the German mobile market also displayed significant increases in users accessing auction sites (up 44 percent), users accessing online retail sites (up 45 percent) and users accessing shopping guides (up 42 percent). The growth in mobile retail activity in Germany is similarly more pronounced among the subset of smartphone users, as the number of users reporting having accessed auction sites, online retail sites or shopping guides approximately doubled in each of those categories. Such growth coincides with strong gains in smartphone ownership, which grew 63 percent in Germany and 56 percent in the UK over the past year.

Browser Access Dominates Mobile Retail Activities
An analysis of mobile browser vs. app usage provides additional insight into the growth in mobile retail penetration. Across all markets, auction sites, online retail sites and shopping guides were accessed through a browser by a greater percentage of smartphone owners when compared to app access. Browser usage was more pronounced in France, Italy and Spain, with applications used by less than 3 percent of smartphone users in these three markets. Germany showed relatively high percentages of app access for mobile retail activities, although a larger share of smartphone owners still reported using browsers. A notable exception to this is the UK, where the percentage of smartphone owners that reported using apps to access auction sites (11.6 percent) was higher than the percentage that reported using browsers (10.0 percent).

“With mobile browsers still driving mobile retail activity in Europe, retailers hoping to capitalize on this trend should first look to develop a mobile-optimized website if they haven’t already,” said Jeremy Copp. “Apps, which often provide a more powerful and intuitive interface than browsers, will become increasingly important – especially as consumers begin to transact over their phones with greater regularity.”

May 2011 European Mobile Benchmark Data
The table below shows comScore’s May 2011 mobile benchmark data, including a review of mobile consumption behaviors and device penetration for the five EU countries under measurement. These benchmarks are published by comScore to provide the most up-to-date snapshot of the mobile industry. Further information on these benchmarks, and other data included above, can be provided upon request.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Ties Brand Exposure to Demographic and Behavioral Attributes to Understand the Value of Social Media Marketing

RESTON, VA, – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the global launch of Social Essentials™, a new social media measurement platform that helps brands quantify social media brand impressions and incorporate them into a measurement of the marketing mix. Social Essentials provides a range of insights that help brands evaluate their audiences across social media channels and how their behaviors may be affected by brand exposure and/or brand affinity. The first installment of this service provides global reporting and analysis of audiences exposed to brand messages over Facebook, while subsequent releases will incorporate findings for additional social media channels, including Twitter.

“While understanding social media commands a considerable portion of marketers’ attention today, many express frustration with the challenge of quantifying the marketing impact of this channel,” said Linda Boland Abraham, comScore CMO and EVP of Global Product Development. “comScore Social Essentials offers an innovative solution to this problem by quantifying paid, earned and owned social media brand impressions so that brands can measure the audiences being reached and evaluate their attributes and resulting behaviors. This capability also enables brands to calculate social media reach, frequency and GRPs so they have the metrics they need to incorporate social media impressions into the marketing mix, and ultimately determine their social media ROI.”

comScore Social Essentials includes the following insights and capabilities:

The number of fans and friends of fans reached with paid, earned and owned social media brand impressions along with the total number of brand exposures.
The ability to compute traditional media planning metrics such as reach, frequency and GRPs for social media brand impressions.
The demographic composition of fans and friends exposed to social media brand impressions.
The online behavior and brand engagement of these fan and friend segments.
Competitive intelligence on other brands’ social media audiences, including demographic and behavioral comparisons and audience overlap.
The behavioral impact of exposure to social media messages, marketing and advertising campaigns.

Understanding the Value of Fans and Followers

Social media is one of the most complex marketing channels, with marketers needing ways to quantify the impact of their social media efforts and ultimately determine their return on investment. comScore Social Essentials represents a unique solution that enables marketers to tie brand exposure within social media channels to engagement with that brand. Brands can gain visibility into the value of users exposed to their messaging, measured by whether they are more likely to visit a branded website or conduct a trademark search, consume digital media content or make online or in-store purchases.

“Even as social media has forged a new paradigm in the way marketing messages travel through networks, the ability to quantify this activity and understand its impact has thus far proven difficult,” said Lise Brende, Director of Marketing Analytics for Bing & MSN of Microsoft. “comScore Social Essentials represents the first social marketing measurement capability we’ve seen that enables brands to understand social media impressions and the corresponding attributes and behaviors of those reached. This new service represents a significant breakthrough in social media measurement that will finally help marketers understand the value of their social media investment.”

comScore Releases Social Essentials™ White Paper for Prospective Clients

In conjunction with this announcement, comScore and Facebook have also released a complimentary white paper demonstrating the various applications of the Social Essentials tool using Facebook Fan audience data for Starbucks, Southwest Airlines and Microsoft Bing. To download a copy of the white paper, please visit the following link: www.comscore.com/Like

comScore Social Essentials is optimally designed for brands with at least 500,000 Facebook fans. Brands interested in subscribing to Social Essentials can contact comScore at learnmore@comscore.com.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore Video Metrix service showing that 178 million U.S. Internet users watched online video content in June for an average of 16.8 hours per viewer. The total U.S. Internet audience engaged in more than 6.2 billion viewing sessions during the course of the month, an all-time high.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in June with 149.3 million unique viewers, followed by VEVO with 63.0 million viewers and Yahoo! Sites with 52.7 million viewers. Microsoft Sites came in fourth with 50.7 million viewers, while Viacom Digital ranked fifth with 49.5 million viewers. Total viewing sessions surpassed the 6 billion mark for the first time, with Google Sites generating the highest number of viewing sessions (2.3 billion) and highest time spent per viewer (324 minutes, or 5.4 hours).

*A viewing session is defined as a period of time with continuous video viewing followed by a 30-minute period of video inactivity.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed nearly 5.3 billion video ads in June, with Hulu generating the highest number of video ad impressions at more than 1.0 billion. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 753 million ad views, followed by Adap.tv (678 million) and BrightRoll Video Network (629 million). Time spent watching videos ads totaled more than 2.2 billion minutes during the month, with Tremor Media Video Network delivering the highest duration of video ads at 429 million minutes. Video ads reached 49 percent of the total U.S. population an average of 35.6 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 38.8 over the course of the month.

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc.
**Indicates video ad network
†Indicates video ad exchange

Other notable findings from June 2011 include:

- The top video ad networks in terms of their potential reach of the total U.S. population were: Tremor Media at 44.3 percent, BrightRoll Video Network at 38.5 percent and Break Media at 37.6 percent.
- 85.6 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 5.4 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 13.6 percent of all videos viewed and 1.3 percent of all minutes spent viewing video online.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released results of a U.S. study of mobile map usage based on data from its comScore MobiLens service. The study found that 48 million mobile users accessed maps on their mobile device during the three month average period ending May 2011, an increase of 39 percent from the previous year, driven in large part by the increase in smartphone adoption. The study found that map usage via mobile applications was the primary access point for smartphone owners as the map app audience doubled in size over the past year.

More Americans Turning to Mobile to Find Their Way

More than 48 million mobile users accessed maps on their device in May, marking an increase of 39 percent from the previous year. A comparative look at map usage among fixed-Internet users (i.e. accessing from a home or work computer) found that map visitation saw a slight decline in total audience in May 2011 versus the previous year, dipping 2 percent, while still maintaining a substantially larger audience of 93.8 million visitors.

“The strong growth in mobile map usage and flattening of desktop map usage is indicative of broader behavioral shifts being wrought by smartphones,” said Mark Donovan, comScore senior vice president of mobile. “For years, consumers have been able to check directions on their desktop computers prior to leaving their home or office, now smartphones allow people to skip this step and access maps on the go, as they need them, showing off one of the most powerful capabilities of mobile — just-in-time-information.”

*Source: comScore Media Metrix, May 2011 vs. May 2010, Total U.S. Audience Home/Work Locations
**Source: comScore MobiLens, 3 month average ending May 2011 vs. May 2010, Total U.S. Mobile Audience Age 13+

Map App Audience Doubles

The number of smartphone map users (which accounted for 4 out of every 5 mobile map users) reached 38.2 million in May, an increase of 75 percent from the previous year and outpacing the total smartphone audience growth of 57 percent. Applications represented the primary access point for approximately two-thirds of smartphone map users (up 98 percent), while browser map access was about half as popular as apps and grew at half the rate.

Americans Most Likely to Access Mobile Maps from Vehicles

Among all mobile users (smartphone and feature phone) who accessed maps on their mobile devices, 88.9 percent did so from a car or other vehicle, with 16.9 percent doing so while walking, running or biking, and 13.6 percent while using public transit. The most utilized types of maps were graphical maps with turn-by-turn directions (64.0 percent of mobile maps users), followed by 48.3 percent using a graphical map without turn-by-turn directions and 46.0 percent using turn-by-turn directions without a graphical map.

*Percentages will not sum to 100% as respondents may select more than one mode of transport or type of map accessed

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information please visit www.comscore.com/companyinfo

Google Sites led the U.S. explicit core search market in June with 65.5 percent market share, followed by Yahoo! Sites with 15.9 percent and Microsoft Sites with 14.4 percent (up 0.3 percentage points). Ask Network accounted for 2.9 percent of explicit core searches, followed by AOL, Inc. with 1.4 percent.

*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

More than 16.7 billion explicit core searches were conducted in June. Google Sites ranked first with 10.9 billion searches, followed by Yahoo! Sites with 2.7 billion and Microsoft Sites with 2.4 billion. Ask Network delivered 478 million searches, followed by AOL, Inc. with 239 million.

U.S. Total Core Search

Google Sites accounted for 64.5 percent of total core search queries conducted (up 1.2 percentage points), followed by Yahoo! Sites with 17.5 percent and Microsoft Sites with 14.1 percent (up 1.0 percentage points). Ask Network comprised 2.6 percent of total search queries, followed by AOL, Inc. with 1.3 percent.

* “Total Core Search” is based on the five major search engines, including
partner searches, cross-channel searches and contextual searches. Searches
for mapping, local directory, and user-generated video sites that are not on the
core domain of the five search engines are not included in these numbers.

Americans conducted more than 18.7 billion total core search queries in June (down 3 percent). Google Sites ranked first with 12.1 billion searches, followed by Yahoo! Sites with 3.3 billion and Microsoft Sites with 2.6 billion (up 5 percent).

“Powered By” Reporting

As a part of comScore’s commitment to accurately represent the continued evolution of the search landscape, comScore is providing insight into the share of organic Core Explicit searches that are powered by Google and Bing.

In June, 67.6 percent of searches carried organic search results from Google (vs. 67.8 percent in May) while 26.6 percent of searches were powered by Bing (vs. 26.5 percent in May).

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the launch of the comScore Smart Lift Attribution Model™, a breakthrough methodology that brings the science of attribution to brand measurement. This advancement in attribution modeling, based on validated and time-test marketing mix modeling techniques, accurately allocates display ad campaign performance by publisher or publisher type, demographic groups, interest segments, audience segments from third-party data providers, advertising creative, creative placements and client-defined segments. The model is currently being applied to comScore AdEffx Brand Survey Lift™ studies in the United States.

Unlike the more commonly used ‘last exposure’ approach, which attributes all of the branding effect to the publisher or creative associated with a survey research respondent’s last exposure to the ad prior to taking the survey, the comScore model accounts for all of a respondent’s exposures to ads across all publishers, including those that occur prior to and following the survey experience. This approach means that lift results reflect the composite effects of the entire campaign rather than a survey-only view. Being able to capture this complete view of ad exposures allows for proper attribution by publisher and advertising creative as well as accurate, holistic campaign measurement.

“comScore is excited to introduce our Smart Lift Attribution Model, a breakthrough method for evaluating the branding impact of online display ad campaigns,” said Dr. Magid Abraham, comScore President & CEO. “A few years ago, when our industry grappled with the issue of last-click attribution, comScore pioneered research that demonstrated the view-through impact of display advertising even without a click and helped change the way we think about which ads get credit for driving sales. More recently, the challenge has been determining which ads within a particular display campaign deserve credit for driving the greatest branding impact. Based on years of R&D, comScore has once again pioneered a solution that delivers this insight, based on the total lift generated by every impression delivered in the campaign, putting an end – once and for all – to arbitrary and erroneous methods of attribution that have plagued this field. Through the use of this proprietary model, advertisers and media planners will be equipped with the intelligence needed to optimize campaigns according to placement, data provider and creative, and media sellers are assured of getting a fair and proper credit for all the impressions they deliver, regardless of where and when the branding survey research occurs.”

How comScore’s Smart Lift Attribution Model Works

The Smart Lift Attribution Model works by relating the probability of achieving a particular performance criterion – for example, ad awareness, brand preference or likelihood to purchase – as a function of advertising exposures delivered by each variable, such as by publisher or creative. It controls for the effects of key respondent attributes, such as age, gender, income, usage pattern and consumer segment, to ensure such variables do not bias the results. comScore is uniquely able to assess the composite impact of all exposures to advertising because it incorporates survey results, the census measurement of all ad impressions and data from the comScore panel to provide representative demographics of the campaign viewers rather than just the survey takers. Ultimately this model provides a more realistic and complete view of the branding effect of digital campaigns, offering a much-needed solution for the digital advertising industry seeking granular, actionable insight into the individual effects of specific publishers and advertising creative.

Industry Leaders Support New Attribution Model

“The correct attribution of the effects of online advertising has been a passion of mine since I launched the first attribution models at the Atlas Institute five years ago. The current standard of associating conversions to the last ad clicked or viewed creates a myopic view of campaigns because consumers are exposed to a variety of ads, across channels and over extended periods of time. Conversion attribution models that go beyond the last ad have advanced over the years, but they largely focus on direct response metrics such as sales, leads, and registrations. comScore’s Smart Lift Attribution is the first to bring the science of attribution to brand measurement. This is a major step forward for the industry.”

- Young Bean Song, Principal and Founder of AnalyticsDNA

“comScore’s Smart Lift Attribution Model might just be the major game changer the industry has needed in the war against the ‘last click’ mindset. When a company as trusted as comScore enters a measurement conversation, people listen. This new tool will provide marketers with a level of transparency into their campaigns that most haven’t been able to reach until now.”

- Josh Dreller, VP, Media Technology & Analytics, Fuor Digital

“While this may not spell the end of ‘last-click’ attribution, it will certainly give brand-focused marketers a robust alternative to accurately assess and properly attribute the success of their digital campaigns. This is a much-needed measurement system and an exciting innovation for the digital marketing industry.”

- Joe Plummer, Adjunct Professor of Marketing at Columbia University

For more information, please visit the comScore Voices blog: www.comscore.com/SMART.

You can also request additional information by visiting the following link:    http://www2.comscore.com/Contact_Smart.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

Amsterdam, the Netherlands – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world,  announced that JIC STIR has signed a Letter of Intent to award a three and a half year contract to comScore and Intomart GfK, to be the official source of record for internet audience measurement in the Netherlands. Inaugural data for the Dutch market will be made available in early 2012.

The new internet audience measurement service is based on a combination of website server date with an opt-in panel of more than 25,000 internet users in the Netherlands, to provide accurate measurement of digital audiences. Other enhancements to the new STIR service include faster processing, weekly data reporting and tools for measuring campaign effectiveness.

“comScore and Intomart GfK have delivered a strong and innovative proposal that matches the ambitions that we have formulated as JIC STIR and the flexibility of comScore and Intomart GfK to submit a joint proposal proved to be very successful,” said Frans Kok, managing director of JIC STIR. “All parties within the JIC (VINEX, BVA and PMA) stand firmly behind the use of a methodological approach that combines panel and server data for more accurate audience estimates, and we are convinced it will set an example for other countries. Enhancements to the STIR service, including an enlarged panel and weekly reporting, will substantially increase the value of the research for media planners and advertisers.”

“We are pleased to be selected by JIC STIR as the Netherlands’ preferred digital audience measurement provider,” said Enrico Verhulst, vice president business development at comScore. “comScore’s experience combining panel and server data in the Unified Digital Measurement platform will enable us to provide the Dutch market with the most comprehensive and accurate online audience ratings and competitive intelligence, as well as insights into the effectiveness of digital advertising that will promote the development of online advertising in this market.”

About STIR
In 2009, STIR has been transformed into JIC STIR, a joint industry body with the sole objective to carry out the survey in a valid and reliable way. Partners in JIC STIR are the advertisers’ association (BVA), the media agencies (PMA) and the internet publishers (VINEX, previously STIR). For more information, please visit: http://www.stir.nl/english/

About Intomart GfK
Intomart GfK, part of GfK, globally ranking nr. 4 in market research, is primarily known for its expertise in audience research. Intomart GfK’s media unit currently provides the Dutch Television Audience Measurement (SKO), the Radio Audience Measurement (JIC-Radio) and the National Readership Survey (NOM). Since 2006, Intomart GfK and Nedstat, now comScore, have jointly carried out the Internet Audience Survey commissioned by STIR. Intomart GfK-Media is also a provider of customized usage and appreciation research of new and “old” media. For more information, please visit: www.intomartgfk.nl

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. Through recent acquisitions, including web analytics provider Nedstat, comScore has grown from a leading digital market research company into a digital business analytics provider, offering services such as web analytics, advertising effectiveness measurement, digital copy testing and mobile network quality analysis. For more information, please visit www.comscore.com/companyinfo.

London, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released an overview of Internet usage in Europe, showing 366.9 million unique visitors went online in May 2011 for an average of 26.8 hours per person. This study draws its data from comScore’s research panel, which measures Internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable markets, the Netherlands, United Kingdom, and Turkey showed the highest average engagement with users from these markets spending an average of more than 30 hours online in the past month.

Top Web Properties in Europe
Google Sites ranked as the top European web property in May with 333.4 million unique visitors (up 9 percent from a year ago), reaching 90.9 percent of the total European Internet audience. Microsoft Sites continued to rank second with 270.9 million visitors (73.8 percent reach), followed by Facebook.com in third place with 240.0 million visitors (65.4 percent reach). Among the top properties for May, the biggest gains versus April came from The Mozilla Organization (up 52 percent), WordPress (up 13 percent), and VKontakte (up 12 percent).

Europeans continued to spend significant time on social networking sites, with Russian social network VKontakte exhibiting the highest average engagement among the top 30 properties at 496.7 minutes (8.3 hours) on the site. Facebook.com overtook Russian web property Mail.ru Group in May with an average of 326.0 minutes (5.4 hours) spent by visitors on the property, up 15 percent from the prior month. Mail.ru Group visitors spent an average of 315.1 minutes (5.3 hours), up 7 percent. Facebook.com also continued to account for the highest number of page views at 139.8 billion in May (up 21 percent), representing 13.8 percent of all pages viewed in Europe during the month.

Spotlight: Travel, Taxes, and Flowers Draw Visitation in France
In May 2011, a total of 47.4 million users in France (age 6+) went online, up 3 percent from the previous year. Users in France stayed an average of 1,571.8 minutes or 26.2 hours online in May. Google Sites ranked as the most visited property with 44.5 million unique visitors, followed by Microsoft Sites (40.8 million visitors), and Facebook.com (32.5 million visitors). Luxury retailer Groupe PPR, which attracted 18.2 million visitors, was the fastest gaining property with a 17-percent increase from a month ago.

As there were a string of bank holidays in France in May, the fastest growing web category was Car Rental (up 69 percent from the previous month), driven by the growth in monthly visitation to Paris-based European rental car company property Europcar, Hertz.fr, and Priceline subsidiary eLocationdeVoitures.fr. In preparation for an annual income tax filing deadline at the end of May, properties in the Taxes category also saw an increase in visitation of 50 percent. Finally, as Mother’s Day approached for France, properties purveying flowers, presents, and e-cards in the Flowers/Gifts/Greetings category saw an increase of 43 percent.

*Excludes Platform and ISP categories.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending May 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.8 percent market share. Google Android led among smartphone platforms with 38.1 percent market share.

OEM Market Share

For the three month average period ending in May, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.8 percent of U.S. mobile subscribers, followed by LG with 21.1 percent share and Motorola with 15.1 percent share. Apple strengthened its position at #4 with 8.7 percent share of mobile subscribers (up 1.2 percentage points), while RIM rounded out the top five with 8.1 percent share.

Smartphone Platform Market Share

76.8 million people in the U.S. owned smartphones during the three months ending in May 2011, up 11 percent from the preceding three month period. Google Android ranked as the top operating system with 38.1 percent of U.S. smartphone subscribers, up 5.1 percentage points. Apple strengthened its #2 position with 26.6 percent of the smartphone market, up 1.4 percentage points. RIM ranked third with 24.7 percent share, followed by Microsoft (5.8 percent) and Palm (2.4 percent).

Mobile Content Usage

In May, 69.5 percent of U.S. mobile subscribers used text messaging on their mobile device. Browsers were used by 39.8 percent of subscribers (up 1.5 percentage points), while downloaded applications were used by 38.6 percent (up 2.0 percentage points). Accessing of social networking sites or blogs increased 1.8 percentage points to 28.6 percent of mobile subscribers. Game-playing was done by 26.9 percent of the mobile audience (up 2.3 percentage points), while 18.6 percent listened to music on their phones.

About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

LONDON, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the launch of Device Essentials™, a new service reporting on digital traffic by device, which includes computers and other devices, defined as mobile phones, tablets, music players, e-readers, gaming devices, and other web-enabled devices. Based on comScore’s global Unified Digital Measurement™ (UDM) data, which utilises census-level information from tagged web page content, Device Essentials includes comScore’s first publicly available data showing device activity globally by connection type and device category.

“comScore is excited to announce the availability of Device Essentials to provide critical insight into traffic patterns sourcing from the wide array of devices today,” said Serge Matta, comScore Executive Vice President of Telecom and Wireless. “Using comScore’s proprietary global UDM data set, we have been able to develop an expansive profile of traffic patterns across device type, connection type and geography which delivers the critical insight needed by wireless carriers, OEMs, publishers and app developers to optimize their marketing strategies and customer experience.”

comScore Device Essentials will initially report exclusively on page view activity and is immediately available across all of comScore’s reporting geographies. The number of different reporting dimensions available in this service provides answers to a variety of digital business questions. Reporting capabilities include, but are not limited to, the following:

Share of smartphone and feature phone usage by OS

- Carrier share of smartphone traffic
- OS share of carrier traffic
- Traffic to site content categories by carrier, OS and device type
- Mobile HTML vs. standard HTML traffic by content by device type
- Wifi vs. Non-Wifi traffic

iPad and Other Device Traffic Contribution by Country

comScore Device Essentials sheds light on traffic patterns by device across geographies. One of the most rapidly emerging digital traffic trends occurring across many countries is the impact of the Apple iPad and other tablets. In the analysis below of thirteen countries covering five continents, we can see how traffic is sourced from various devices.

The iPad is currently the dominant tablet device across all geographies, contributing more than 89 percent of tablet traffic across all markets. The iPad’s contribution to total non-computer device traffic is highest in Canada (33.5 percent). Brazil has the second highest non-computer device share of traffic coming from the iPad at 31.8 percent, although non-computer devices account for less than 1 percent of total traffic in the country. In Singapore, where non-computer devices comprise nearly 6 percent of total traffic, the iPad accounts for 26.2 percent of this traffic.

Interestingly, we can see that while Android tablets significantly lag behind Apple in the U.S. tablet market, the platform actually bests Apple in the Smartphone space (35.6 percent vs. 23.5 percent). iPod Touches contribute a notable percentage of non-computer device traffic across most countries, while other devices such as e-readers and gaming systems contribute only a very modest percentage.

Newspaper Content Skews Towards Mobile and Tablet Access Across Geographies

Device Essentials also provides visibility into site content category traffic by geography and device type. In the analysis below, comScore examined traffic patterns to the online newspaper category to understand how much each device type contributes to total category traffic and relative to total content consumption. Among the markets studied, the UK had the greatest share of non-computer device traffic to newspaper sites at 9.8 percent, followed by Singapore (8.8 percent), and Japan (7.0 percent).

*Non-Computer Device Traffic Newspaper Category Index = Share of Non-PC Traffic for Newspaper Category / Share of Non-PC Traffic for Total Internet x 100. Index of 100 indicates average representation.

comScore also analysed the extent to which non-computer device traffic to the newspaper category was overrepresented relative to the category’s share of total Internet traffic. The results indicated that across all countries studied, with the exception of India, the newspaper category was significantly more likely than average to be accessed via non-computer devices. Brazil exhibited the highest relative skew in newspaper category traffic (Index of 316), followed by Chile (Index of 226) and the UK (Index of 184).

Non-Computer Device Contribution for Select European Markets
Among the European markets surveyed in this analysis, the UK has the highest share of traffic coming from non-computer devices at 5.3 percent, followed by Spain (2.3 percent), Germany (1.6 percent), and France (1.5 percent). The UK also has the highest share of mobile devices contributing to non-computer device traffic share with 68.1 percent coming from mobile phones. In contrast, Germany boasts the highest share coming from tablets (30.3 percent) and other devices (10.9 percent). 5.5 percent of non-computer device traffic in France comes from gaming consoles – the highest for the European countries surveyed.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

LONDON, UK – The GSMA and comScore, Inc. (NASDAQ: SCOR), in partnership with the UK mobile operators, released the first monthly data showing how UK mobile consumers engage through mobile applications. The data from the GSMA Mobile Media Metrics (MMM) application key measurements report reveals that nearly 8.8 million UK mobile owners used an app that connected to the internet during April 2011, with Google Maps ranking as the most accessed app with 6.4 million unique users.

The application key measurement report includes hundreds of app titles and provides a ranking of the most popular connected applications in the UK. The application ranking is available as part of the GSMA MMM product portfolio, launched in February last year, which includes monthly reports on mobile internet behaviour and a detailed analysis of access methods.

“We are excited to release the first public census-level data from the GSMA and comScore on mobile application usage,” said Henry Stevens, Media Director, GSMA. “Apps have become an important entry point for accessing content on mobile devices and their usage will only increase with the rapid proliferation of smartphones. We look forward to delivering to the UK market these critical insights to help understand the mobile ecosystem.”

Jeremy Copp, VP Mobile for comScore Europe added, “To help better measure publishers’ mobile assets, we offer mobile-optimised tagging to publishers free of charge. This service gives clients the ability to tag mobile-optimised websites and applications to enable accurate measurement of audiences, including unique visitor counts and engagement metrics, across a variety of devices and platforms. By tagging mobile applications, we can expand the ranking of applications currently under measurement and media owners as well as publishers can be sure that their properties are correctly represented in the metrics and audience measurement rankings.”

Leading UK Connected Mobile Applications
In April 2011, 40 per cent of the 21.8 million UK mobile internet users accessed a connected application*. Google Maps ranked as the top mobile app with 6.4 million users, reaching 73.3 per cent of all UK app users. Yahoo’s Weather app ranked second with 3.6 million followed by Facebook’s app with 3.5 million unique visitors. Another two apps published by Google – Google Mobile and YouTube – rounded out the top five, highlighting Google’s strong position among UK mobile consumers.

Apple iOS Users Comprise 65 Percent of UK Connected Application Users
An analysis of the leading operating systems among connected application users revealed that 65 percent connected via a device running on Apple iOS. In April 2011 Google’s Android OS had the second highest share among operating systems for application usage at 31 percent. Symbian ranked third and accounted for just one per cent of connected app users.

*A “connected” mobile app is an application that connects to a mobile operator’s network.

About the GSMA
The GSMA represents the interests of mobile operators worldwide. Spanning 219 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA also produces industry-leading events such as the Mobile World Congress and Mobile Asia Congress.

For more information, please visit Mobile World Live, the online portal for the mobile communications industry, at www.mobileworldlive.com or the GSMA corporate website at http://www.gsmworld.com.

For further information, please contact:
Abigail Faylor: +44 (0)2070 670 851
afaylor@webershandwick.com or press@gsm.org

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

Please contact mobile@comscore.com for more information about tagging or register for one of our summer tagging workshops in London at www.comscore.com/GSMA

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore Video Metrix service showing that 176 million U.S. Internet users watched online video content in May for an average of 15.9 hours per viewer. The total U.S. Internet audience engaged in more than 5.6 billion viewing sessions during the course of the month.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in May with 147.2 million unique viewers, followed by VEVO with 60.4 million viewers and Yahoo! Sites with 55.5 million viewers. Facebook.com came in fourth with 48.2 million viewers, while Viacom Digital ranked fifth with 46.5 million viewers. Google Sites had the highest number of viewing sessions with more than 2.1 billion, and highest time spent per viewer at 311 minutes, crossing the 5-hour mark for the first time.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed 4.6 billion video ads in May, with Hulu generating the highest number of video ad impressions at more than 1.3 billion. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 700.8 million ad views, followed by Adap.tv (642 million) and BrightRoll Video Network (565 million). Time spent watching videos ads totaled more than 2.0 billion minutes during the month, with Hulu delivering the highest duration of video ads at 560 million minutes. Video ads reached 45 percent of the total U.S. population an average of 34 times during the month. Hulu also delivered the highest frequency of video ads to its viewers with an average of 48 over the course of the month.

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc.
**Indicates video ad network
†Indicates video ad exchange

Other notable findings from May 2011 include:

- The top video ad networks in terms of their potential reach of the total U.S. population were: Tremor Media at 47.1 percent, BrightRoll Video Network at 42.1 percent and Break Media at 40.4 percent.
- 83.3 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 5.2 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 12.6 percent of all videos viewed and 1.2 percent of all minutes spent viewing video online.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR) and GfK MRI announced a partnership to develop a new product offering that links Americans’ online media habits with print readership and other media consumption data, including product and brand usage, all in a single unified database known as comScore-MRI Fusion.

“We are pleased to be partnering with comScore on this database fusion product,” said Kathi Love, President & CEO, GfK MRI. “Combining our databases will provide a deeper and more granular understanding of consumers and their activities both online and offline.”

The new service utilizes data fusion to link consumer behavior from the comScore and GfK MRI databases to provide valuable insights to marketers, including unduplicated cross-media audience reach, attitudinal and demographic audience profiles, and product usage information. By combining U.S. site visitation data from comScore Media Metrix with GfK MRI’s traditional media consumption and product usage surveys, media planners will be able to use the resulting data to optimize their media mix for cross-channel campaigns and publishers will gain competitive intelligence into cross-channel media consumption patterns of their users and those of their competitors.

“Understanding the media consumption habits of our readers across touchpoints is critical to so many aspects of the experience we deliver them,” said Scott McDonald, Senior Vice President Research & Insights, Conde Nast. “The comScore-MRI Fusion product offers a promising new way of gaining intelligence into the demographic and behavioral attributes of our readers so that we can ensure we continue to provide the most relevant and engaging content experience.”

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore of the comScore-MRI Fusion product, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.

For a detailed discussion of these and other risk factors, please refer to comScore’s most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s Web site (    http://www.sec.gov).

Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

About GfK MRI
GfK MRI has a singular goal: to provide the clearest and most detailed view of American consumers—who they are, what they buy, how they think, and the best ways to reach them. Founded in 1979, GfK MRI is the country’s leading provider of magazine audience ratings, multimedia research data and penetrating insights into consumers’ behavior and motivations.

When conducting its national Survey of the American Consumer™, GfK MRI interviews approximately 26,000 U.S. adults in their homes each year, asking about their use of media, their consumption of more than 6,000 products in 550 categories, their lifestyles and their attitudes. Because these interviews are structured as an area probability study, the results are projectable to the entire U.S. adult population. The Survey also serves as a foundation for an array of innovative GfK MRI research products that answer the market’s need for granular, cross-media and consumer-focused information.

GfK MRI is part of The GfK Group, based in Nuremberg, Germany. The Group delivers a range of information and consultancy services in three business sectors: Custom Research, Retail and Technology and Media. It is the No. 4 market research organization worldwide, operates in more than 100 countries and employs over 10,000 staff, more than 80% of whom are based outside of Germany.

For further information on GfK MRI, visit our Web site: www.gfkmri.com. And, follow us on Facebook ( www.facebook.com/GfKMRI) and Twitter (www.twitter.com/GfKMRINews).

Smartphone Subscribers Represent 33 Percent of Canadian Mobile Audience

Toronto, Canada – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the introduction of its syndicated mobile measurement service, comScore MobiLens, in Canada. MobiLens offers insights into mobile consumers’ demographics, behaviors, and device attributes and capabilities, to provide a comprehensive picture of the mobile market. Canada marks the eighth individual market now reported in MobiLens, along with U.S, U.K., France, Germany, Italy, Spain and Japan.

“We are excited to bring MobiLens to market in Canada in order to deliver a mobile measurement solution to this growing industry,” said comScore vice president Bryan Segal. “MobiLens provides valuable and actionable reporting capabilities, essential for establishing mobile as a legitimate advertising medium. Advertisers, publishers, advertising agencies, and mobile carriers alike can now gain visibility into Canada’s mobile audience and optimize their sales and marketing strategies for this rapidly developing market.”

Mobile Behaviors in Canada

Mobile subscribers in Canada exhibited strong usage of mobile media on their devices. In March 2011, 40.6 percent of mobile users in Canada used an application on their mobile device, while 32.7 percent used a mobile browser. Accessing of news/information was conducted by 35.2 percent of the mobile audience, while social networking sites or blogs were used by 25.4 percent. Sending text messages and taking photos with their phone were the top two activities, used by 64.5 percent and 48.9 percent, respectively. Accessing work or personal email represented 29.7 percent of the total mobile audience.

Smartphone Penetration Across Global Markets

Smartphone adoption continues to spread across the globe at various rates. Canada’s smartphone penetration reached 32.8 percent in March 2011, marginally higher than that of the U.S. The U.K. led all reportable markets in smartphone penetration at 40.8 percent, followed by Spain (40.2) percent and Italy (38.3 percent).

Smartphone Platform Market Share in Canada

In March 2011, 6.6 million people in Canada owned smartphones, representing one-third of the total mobile audience. RIM was the leading mobile smartphone operating system with 42.0 percent share of Canadian smartphone subscribers. Apple ranked second with 31.0 percent share, followed by Google with 12.2 percent, Symbian with 6.4 percent share and Microsoft with 5.1 percent share.

Mobile Industry Leaders Voice Support for comScore Mobile Measurement in Canada

“comScore has a heritage of commitment to the Canadian marketplace. With the growth of mobile from a consumer perspective, and an advertising platform, we are very excited to see the first ongoing syndicated measurement of the mobile market established,” said Michael Becker, Managing Director of North America for the Mobile Marketing Association. “The availability of ongoing data should only help raise the profile and investment in this important and growing media”

“Consumption of mobile media is dramatically accelerating in the Canadian market,” said Greg Banducci, Head of Mobile, Yahoo! Canada. “In order to continue leading and innovating, Yahoo! relies on on a comprehensive data set to provide insight into consumers’ mobile behaviors; our own methods and insights combine with products like MobiLens provide us with that advantage.”

“Reliable data is an essential ingredient in delivering sound strategic planning and media buying solutions for our customers,” said Robert Jenkyn, Vice President of Digital Solutions at Media Experts. “We welcome the advent of a comprehensive and ongoing mobile measurement service in Canada. We are eager to derive actionable and verified mobile consumer behaviours as we continue to explore this rapidly evolving media.”

For more information on comScore MobiLens, please visit: http://www.comscore.com/Products_Services/Product_Index/MobiLens

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released results of a U.S. study on mobile advertising, which found that the number of advertisers using mobile display ad campaigns has more than doubled in the past two years, with mobile content and publishing accounting for half of all products advertised on mobile devices. These findings and others have been presented in conjunction with the Mobile Marketing Association (MMA) and Where, Inc. via a live, complimentary webinar The State of the U.S. Mobile Advertising Industry and What Lies Ahead on June 8.