Home » Digital Intelligence » comScore
Category: comScore
Accenture, comScore, and dunnhumbyUSA Study Shows Direct Correlation Between CPG Brand Website Usage and In-Store Purchase Behavior
CPG Brand Website Visitors Spend 37% More on the Brand and 53% More on Product Category in Retail Stores Website Features that Attract Visitors Include Compelling Brand Value Messages Updated on a Frequent Basis Along with Content that Engages Visitors
comScore Releases Report, “Next-Generation Strategies for Advertising to Millennials”
Study Looks at Unique Characteristics of America’s Younger Consumers and Their Responses to Advertising across Platforms RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the report Next-Generation Strategies for Advertising to Millennials, highlighting the results from a recent comScore study that identifies the unique characteristics of the Millennial [...]
Internet Ads Can (and Will) be As Effective as TV
Sometimes it is lonely to be the CEO of the biggest independent advertising technology partner for publishers. The long view: my belief in standing behind the high quality publishers to make Internet advertising work at least as well as the best TV advertising – is a position not often shared. Yet I believe that we [...]
Tribal Fusion Named World’s Second Largest Display Advertising Provider
comScore Reports Premium Publisher Network Reaching Nearly 500 Million Unique Users Worldwide Emeryville, CA – Tribal Fusion, the global online advertising provider owned by Exponential, is the world’s second largest source of display advertising, according to comScore’s December 2011 rankings of the leading global display networks. The measurement service reported that Tribal Fusion’s premium publisher [...]
comScore Introduces Validated Campaign Essentials™ (vCE), a Holistic Measurement Solution That Validates Advertising Impressions and Audiences Reached with Digital Advertising Campaigns
vCE Represents Unique Measurement Solution that Improves Overall Transparency, Accountability and Monetization in the Digital Advertising Market RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of its Validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE enables a holistic [...]
Nearly 50 Percent of Internet Users in Europe Visit Newspaper Sites
comScore Releases Overview of European Internet Usage for November 2011 LONDON, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing that 379.4 million Europeans went online in November 2011 for an average of 27.8 hours per person. This release highlights Internet [...]
comScore Releases December 2011 U.S. Online Video Rankings
Average Viewer Watched 3 Hours of Video Content on Hulu in December RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched online video content in December for an average of 23.2 hours per [...]
comScore Releases December 2011 US Search Engine Rankings
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in December with 65.9 percent of search queries conducted. U.S. Explicit Core Search Google Sites led the U.S. explicit core search [...]
US Online Holiday Shopping Season Reaches Record $37.2 Billion for November-December Period, Up 15% vs Year Ago
Cyber Monday’s $1.25 Billion in Spending Ranks #1 of Ten Billion Dollar Spending Days for Season RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported that retail e-commerce spending for the entire November – December 2011 holiday season reached $37.2 billion, marking a 15-percent increase versus last year and [...]
comScore Releases October 2011 US Online Video Rankings
Record 20 Billion Content Videos Viewed on Google Sites RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore Video Metrix service showing that 184 million U.S. Internet users watched online video content in October for an average of 21.1 hours per viewer. The total U.S. [...]
European Engagement on Entertainment Sites Grows 10% in the Past Year
comScore Releases Overview of European Internet Usage for August 2011 LONDON, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released an overview of internet usage in Europe, showing 372.1 million unique visitors went online in August 2011 for an average of 25.4 hours per person. This release highlights internet usage [...]
comScore and dunnhumbyUSA Research Shows Online Advertising Lifts In-Store CPG Brand Sales
AdEffx Offline Sales Lift™ Shows Median Retail Sales Lift of 21 Percent for CPG Brand Campaigns Analyzed RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and dunnhumbyUSA, a global leader in building brand value for consumer goods and retail companies, released results of multiple studies measuring the offline sales [...]
Keep in touch!