Category: Advertising Reports and Studies
Digital Marketing 2.0 Study: CMOs Believe Big Data is a Game Changer, But Acknowledge That They Are Not Yet in the Game
75% of enterprise decision makers polled in a recent survey believe that leveraging data will help their companies dramatically improve their business, yet more than half feel they currently lack the tools to mine true customer insights from the data generated by digital and offline efforts.
comScore Releases February 2012 U.S. Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 179 million U.S. Internet users watched nearly 38 billion videos of online video content in February.
YieldMetrics Launches Breakthrough Advertising Analytics Solution and Releases Industry Report
YieldMetrics, a leading provider of advertising market intelligence solutions, today announced the public launch and general availability of YieldMetrics AdRoutes™, the advertising industry’s most comprehensive analytics solution. YieldMetrics also announced the release of its first AdTrends report, a quarterly look at the current state of the advertising industry
ValueClick Media Bests Other Networks Across Multiple Online Branding Metrics
ValueClick, Inc. (NASDAQ:VCLK) today released new research commissioned by its ValueClick Media division on the topic of branding through digital channels, proving the advantage that ValueClick Media’s total media solution provides to brand marketers versus ad networks.
Survey Shows Many Marketers Are Behind In Use of Data, Targeting and Measurement
New research from Crain’s BtoB Magazine underscores significant opportunities for B2B marketers to expand their marketing mix and more effectively leverage data and emerging channels in changing digital media environment
Ace Metrix Explores Whether Ads Starring CEOs are Effective
Ace Metrix™, the new standard in television analytics, today released a white paper that reviews the effectiveness of using CEOs in advertising, guides brands on do’s and don’ts of using a company’s chief in ad campaigns and looks at some of the best and worst examples of CEOs as frontmen. The study, entitled “CEOs in Advertisements: What Happens When the Boss Steps into the Spotlight?” found that, on average, ads starring CEOs are effective. Ace Metrix reviewed 76 ads starring CEOs across 12 categories (out of more than 13,000 ads that aired on national television since 2009) and found that the two biggest CEO spokesperson successes are John Schnatter, CEO of Papa John’s, and Jim Koch, CEO of Samuel Adams.
InsightExpress Selected as Research Partner by VivaKi for “The Pool”
InsightExpress, a leading marketing research and data analytics firm, announced that it has been commissioned by VivaKi to measure advertising effectiveness on tablet devices employing its Tablet AdInsights product as part of the most recent wave of The Pool, an ongoing research initiative that seeks industry alignment for engagement platforms of the future. VivaKi is a division of Publicis Groupe and home to two of the world’s largest digital agency networks (Digitas and Razorfish) and two of the world’s largest media agency networks (Starcom Mediavest Group and ZenithOptimedia).
Research and Markets: Media in the United Kingdom
Media in the United Kingdom industry profile provides top-line qualitative and quantitative summary information including: market size (value 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the United Kingdom media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Kantar Media Reports U.S. Advertising Expenditures Increased 0.8 Percent in 2011
Total advertising expenditures increased 0.8 percent in 2011 and finished the year at $144.0 billion, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2011 dropped 1.0 percent versus the year ago period, the first quarterly decline since the end of 2009. Since reaching a post-recession peak in Q3 2010, advertising growth rates have slowed sequentially for five consecutive quarters.
Jumpstart Automotive Group: Fiat 500, Chevrolet Sonic and Lexus GS See Biggest Return on 2012 Super Bowl Advertising Investment
Jumpstart Automotive Group, an expert automotive marketing organization, released its third annual Super Bowl Automotive Advertising ROI Study. The study, conducted in the weeks following the big game, highlights the automotive brands making the biggest impact on car shoppers for the average price spent in 2012 Super Bowl advertising, with Fiat 500, Chevrolet Sonic and Lexus GS coming out on top.
64 Percent of UK Online Video Audience Exposed to Video Ads in January
omScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released UK data from the comScore Video Metrix service, showing online video consumption in January 2012. Online video reached 34 million UK internet users, representing 80 percent of the total UK internet audience, with Google Sites ranking as the leading video destination with nearly 30 million unique viewers. An analysis of online content video and video ad viewers showed that 64.1 percent of the online video audience was exposed to a video ad, with the 15-24 age group representing the largest video ad audience in terms of both unique viewers and engagement.
comScore Releases the “2012 Canada Digital Future in Focus” Report
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the 2012 Canada Digital Future in Focus report. This annual report examines how the prevailing trends in general web usage and demographics, social media, online video, digital advertising, mobile and search are defining the current Canadian marketplace and provides insight into what these trends mean for the year ahead.
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