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Category: Advertising Reports and Studies
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in January with 66.2 percent of search queries conducted.
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A joint ANA (Association of National Advertisers) and Forrester Research, Inc. (Nasdaq: FORR) survey of more than 100 national advertisers illustrates a renewed belief in the effectiveness of television advertising. Compared to 2010, the number of respondents who believe TV ads have become more effective in the past two years has tripled.
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Share/Save Report Offers Insights on Key Trends from 2011 and What They Mean for the Coming Year RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital [...]
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Ever notice how some people say “Quiet down, the ads are on” during the Big Game? In Deutsch LA’s first Sounds of the Game Study, the advertising agency used decibel meters to see if people really did quiet down for the ads—and what made them get loud. They measured every second of the crowd’s response to Sunday’s Big Game in ten crowded sports bars.
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Share/SaveClint Eastwood’s Chrysler Ad Leads List of Most Effective Super Bowl Auto Ads MOUNTAIN VIEW, Calif. – Ace Metrix™, the authority in television advertising effectiveness, today revealed the official rankings of the most effective and least effective ads from Super Bowl XLVI. The most effective ads of the Super Bowl were Doritos’ “Sling Baby” ad [...]
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Share/SaveTwitter Users Select Doritos as Most Effective Brand on this Year’s Super Bowl Telecast Mullen and Boston.com Use SalesForce Radian6 Social Media Analysis to Create Real-Time Ranking of the Best and Worst Super Bowl Commercials According to the 400,000 tweets monitored by BrandBowl2012, Doritos was the most effective brand to advertise on the Super Bowl [...]
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Share/SaveSpending Reaches $161.5 Billion for Full Year 2011 Marking 13 Percent Gain comScore Chairman Gian Fulgoni to Present Update on Q4 2011 E-Commerce Trends in Upcoming Webinar RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its Q4 2011 U.S. retail e-commerce sales estimates, which showed that online retail [...]
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Share/SaveDUBLIN – Research and Markets has announced the addition of the “The Future of Social Media for Marketing Financial Services” report to their offering. Social media channels are changing the way in which consumers gather information, research products, and make purchasing decisions. The reach of social media and its power to engage consumers makes marketing [...]
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Share/SaveMore Root for the Giants, But Patriot Fans’ Video and Social Media Habits on Smartphones & Tablets Power New England Team to a Digital Win NEW YORK – With Super Bowl 2012 marking the first time that the big game was streamed live on computers and mobile devices, the Interactive Advertising Bureau (IAB) (www.iab.net) today [...]
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Share/SavecomScore Reports December 2011 U.S. Mobile Subscriber Market Share Smartphone Penetration Climbs Over 40 Percent during December Holiday Shopping Season RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month [...]
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With Facebook’s initial public offering last week, the social networking giant can look ahead to a potentially huge new source of revenue from “social advertising,” according to new research by MIT Sloan School of Management Associate Professor of Marketing Catherine Tucker. Tucker says that Facebook itself is only beginning to recognize the “untapped potential” of this kind of advertising fueled by its own technology.
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Share/SaveStudy reveals gap in brands’ perceptions of local digital advertising activity compared to reality of implementation; calls attention to need for education and assessment of localized business strategies ST. LOUIS – GMS Local, a service of GroupM and provider of local online services for national brands, announced research revealing a gap in the perceived local [...]
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