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LONDON – Social networking will soon become a predominantly mobile activity. The number of people accessing social networks from mobile phones will exceed 550 million in 2011, and that figure will more than triple to over 1.7 billion by the end of 2016. In other words, over two-thirds of the global user base of social [...]
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SCOTTSDALE, Ariz. – Contrary to common perceptions, Facebook is not the only social networking service (SNS) in town, especially in the Asia-Pacific, where local, gaming-based social networks receive strong support. While Facebook claims over 750 million active users, this represents only half of the estimated 1.5 billion social network users in 2011, a figure expected [...]
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LONDON – As a result of the recent “locationgate” controversy (centering on Apple’s and others’ logging of the location of mobile devices as they are used by consumers) the location-based services (LBS) and advertising (LBA) markets have come under intense scrutiny, with privacy legislation a major focus.
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OYSTER BAY, N.Y. – By 2016, more than 2.1 billion mobile devices will have HTML5 browsers, up from just 109 million in 2010. While the official line from the World Wide Web Consortium (W3C) is that the HTML5 standard will not be complete until 2020, ABI Research believes 25 HTML5 features currently in development will [...]
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NEW YORK – Mobile advertising and mobile money services are making strong inroads among China’s newly affluent classes, according to a new consumer survey from ABI Research. This punctures the conventional thinking that strong consumer response to mobile advertising and the use of mobile devices for financial transactions are limited to mature North American and [...]
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NEW YORK – In 2010, not quite $2 billion was spent on mobile advertising. In 2012, according to the latest forecasts from ABI Research, that figure will be more than $7 billion. And by 2016, the forecasts suggest that about as much money — $24 billion – will be spent on mobile advertising as is [...]
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SINGAPORE – Worldwide mobile broadband-enabled subscriptions are mounting up, and will hit the one billion mark in 2011. According to the latest market data released by ABI Research, at the end of 2010 there were more than five billion mobile subscriptions globally, with one in five of those having access to mobile broadband. Another 28% [...]
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NEW YORK – It’s not a tsunami. But the first waves of what could become a marketing “perfect storm” are already lapping at the feet of marketing departments in many parts of the world, and according to ABI Research practice director for mobile marketing strategies Neil Strother, it’s time for marketing professionals to take note.
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NEW YORK – Mobile advertising is a young and relatively small market today. But over the next five years, spending on mobile display ads in the United States, estimated at just under $313 million today, will almost quadruple to exceed $1.2 billion in 2015. ABI Research practice director Neil Strother says, “A survey conducted by [...]
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