Ad Operations Online Online Advertising and Ad Ops News

Specific Strategies Recommended for Buyers, Publishers and Networks To Identify False Traffic and Mitigate Its Adverse Effects, in New Document Released for Public Comment NEW YORK – Fraudulent traffic has reached critical levels across the digital advertising ecosystem, and in ...

Mid Q4 2013 Digital Marketing Report by IgnitionOne highlights growth in paid search, mobile and programmatic display advertising NEW YORK – IgnitionOne, a global leader in cloud-based digital marketing technology, released a mid-quarter report today, highlighting a strong Thanksgiving weekend ...

The 102% growth in mobile and tablet impressions is good news for advertisers seeking to engage consumers where they spend the most time: on their mobile device. London – Adform’s RTB Trend Report Europe Q3 2013 released today shows that ...

Digital expert noted for his management and growth in digital media NEW YORK, NY – [x+1], a leading provider of digital marketing and data management software announced the appointment of Walt Cheruk in a newly created position, as Vice President ...

Merged Company to Continue Under Xaxis Name; Firm to Manage Over US $750MM for 2,700 Clients Around the Globe NEW YORK – Xaxis, the world’s largest audience buying company, and 24/7 Media, a leader in digital marketing technology, announced a ...

Predicted £14 Billion Ad Expenditure This Year Passes 2007 Peak LONDON — Advertising spending in measured media in the U.K. is expected to show a 7.0 percent increase this year, double the rate GroupM predicted only six months ago and comfortably ...

VSW Serves European Partners with Video Syndication and Traffic Driving Solutions NEW YORK - Vertical Search Works (VSW), a top semantic search technology platform, announced its expansion into the European marketplace with the opening of its London office supported by a dynamic ...

Targeting and measurement across channels, formats, and devices remains a significant challenge New York, NY. – Acxiom® (Nasdaq: ACXM), the leading enterprise data, analytics and software-as-a-service company, unveiled a commissioned study conducted by Forrester Consulting on behalf of Acxiom. The ...

comScore to deliver validated Campaign Essentials (vCE) to all of Publicis Groupe through VivaKi’s Data Platform, SkySkraper(TM) RESTON, Va. — VivaKi and comScore announced a preferred data partnership that will bring enhanced viewability and audience validation into SkySkraper, the Publicis ...

Next-Generation Ad Units Already Garnering Strong Adoption Due to Their Deep Interactivity and Engagement Benefits NEW YORK - The Interactive Advertising Bureau (IAB) issued the final adaptation of the IAB Digital Video Rising Stars Style Guide & Technical Specifications. Part of the ...