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Mobile App Research Reveals 1st and 2nd Impressions Are Everything

Airship Finds Most Consumers Turn to Mobile Apps to Simplify Their Lives Yet challenges persist: a 10-country survey reveals most consumers use apps only once...

Adobe Announces New Sensei GenAI Services to Reimagine End-to-End Marketing Workflows

Adobe Sensei GenAI will leverage multiple large language models (LLMs) within Adobe Experience Platform, depending on unique business needs Adobe Firefly—Adobe’s new family of creative...
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Sam’s Club Member Access Platform (MAP) Pioneers True Closed-Loop, Omnichannel Attribution for Advertising

Advertisers gain visibility and efficiency with accurate, real-time attribution of in-club and online purchases driven by search and sponsored product campaigns BENTONVILLE, Ark. -- Sam's...
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AppsFlyer Taps Leading Anti-Fraud Expert Andreas Naumann Amid Rise of Mobile Fraud

SAN FRANCISCO & BERLIN -- AppsFlyer today announced the appointment of Andreas Naumann as its anti-fraud evangelist. Naumann is one of the most internationally renowned...
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Creator Guided Shopping Platform LTK Launches Social Media Advertising for Brands

LTK Boost™ enables brands to engage social media users through paid reach directly from lifestyle content creator accounts New media buy solution drives efficiency by...
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KERV Interactive and the Ad Council’s Love Has No Labels Campaign Drive Measurable Impact with Innovative...

AUSTIN, Texas -- In an effort to address bias, hate, and discrimination within the United States, KERV Interactive (KERV), the leading AI-powered digital advertising...
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Initial Assessment by Scope3 Reveals Key Carbon Benefits of Teads’ Direct Inventory

INITIAL ASSESSMENT BY SCOPE3 REVEALS KEY CARBON BENEFITS OF TEADS’ DIRECT INVENTORY Teads to leverage Scope3 data for internal analysis and to stand up solutions...
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Creatopy Releases Digital Advertising Report with Key Insights on Advertiser Sentiment, Budgeting, and Channel Preferences

Creatopy, a leading ad design automation platform, is set to release its latest report on the state of digital advertising for 2023. The report...
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Instreamatic Brings Generative AI Into Audio Ad Campaigns

Instreamatic has launched Contextual Audio Ads. This new solution leverages generative AI to significantly improve traditional audio ads, and increase advertiser engagement and ROI....

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