Category: Digital Intelligence
SodaHead Poll: Public Opinion Reveals Worries Over Internet Addiciton
Share/Save SodaHead.com (www.sodahead.com), the web’s largest opinion-based social community, asked its users if they thought they were addicted to the Internet and 61% of respondents said “yes.” However, 39% said they could quit if they wanted. Share/Save
comScore Appoints Judy Bahary as Senior Vice President of CPG Marketing Solutions
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced that Judy Bahary has joined comScore as Senior Vice President of Marketing Solutions for the Consumer Packaged Goods (CPG) industry and will be based in Chicago. Ms. Bahary will be responsible for comScore’s business development efforts and existing client relationships among CPG companies, with a particular focus on advertising effectiveness measurement and the advertising creative-testing and optimization solutions comScore obtained via its acquisition of ARSgroup.
comScore Releases January 2012 U.S. Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in January with 66.2 percent of search queries conducted.
IAB Releases Guidelines for the Conduct of Ad Verification
The Interactive Advertising Bureau (IAB) released the final version of “Guidelines for the Conduct of Ad Verification.” This advanced framework, developed in conjunction with the Media Rating Council (MRC), will ensure a common set of methods and practices for ad verification, ultimately providing vital assurances to marketers and publishers alike that companies engaged in the verification of interactive advertising campaigns can themselves be audited against a common, transparent standard.
SES New York 2012 Featuring Latest Search Topics, Including Brand Protection and Website Migration
In its commitment to bring online marketing professionals the latest best practices in the search and social arena, SES New York 2012 announced that it has added a new track entitled “Search in Regulated Industries” and sessions on two timely topics, brand protection and website migration.
ANA/Forrester Survey: TV Advertising Effectiveness Is On The Upswing
A joint ANA (Association of National Advertisers) and Forrester Research, Inc. (Nasdaq: FORR) survey of more than 100 national advertisers illustrates a renewed belief in the effectiveness of television advertising. Compared to 2010, the number of respondents who believe TV ads have become more effective in the past two years has tripled.
comScore Releases the “2012 U.S. Digital Future in Focus” Report
Share/SaveReport Offers Insights on Key Trends from 2011 and What They Mean for the Coming Year RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, [...]
OpenX Announces First Full Quarter of Profitability
OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital advertising technology, announced it achieved a profitable fourth quarter as well as exceeding an annualized revenue run rate of more than $100M. The company also announced that it expects to continue its record of profitability during 2012 with continued robust growth across all areas of the company’s business.
comScore Launches Ad Metrix Service in Brazil to Provide Competitive Intelligence for Online Display Advertising
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the launch of comScore Ad Metrix in Brazil. The breakthrough service offers advertisers, agencies and publishers comprehensive insights into where display ad impressions appear online, the demographic composition of the audiences reached, along with traditional advertising metrics such as reach/frequency and GRPs. In December 2011, 62.9 billion display ad impressions were delivered online in Brazil, reaching 50.8 million Internet users. Results from the study found that Facebook.com ranked as the top display ad publisher during the month, accounting for 17.4 percent of total display ad impressions, while Netshoes.com.br led as the top advertiser with 2.5 billion display ad impressions.
TruSignal Unveils High Value Consumer Audience Targeting Segments on the BlueKai Exchange™
Innovative digital ad targeting firm TruSignal and BlueKai, the world’s most complete platform for data management, analysis and acquisition, today announced an expanded partnership to provide online advertisers a more precise way to target high value consumers across several product and service categories, including automotive insurance, life insurance, telecommunications, financial products and education.
Sounds of the Game: Audiences Hush for the Ads, Go Wild for Big Plays
Ever notice how some people say “Quiet down, the ads are on” during the Big Game? In Deutsch LA’s first Sounds of the Game Study, the advertising agency used decibel meters to see if people really did quiet down for the ads—and what made them get loud. They measured every second of the crowd’s response to Sunday’s Big Game in ten crowded sports bars.
Keep in touch!