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CTV Ad Server Publica Launches Elea AI, a New Solution Utilizing Machine Learning to...

Palo Alto based CTV Ad Server Publica today released a new solution that lets streaming publishers harness the power of Artificial Intelligence (AI) to...
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AdPlayer.Pro Video Ad Tech Provider Releases Significant Upgrades to Its Ad-enabled Video Player

AdPlayer.Pro, an international provider of outstream video advertising solutions has introduced a series of significant upgrades to the company’s ad-enabled video player tech. According to...

Social Media Advertising Revenue In The US To Pass $50B In 2021; 85% From...

Social media advertising spending has increased dramatically worldwide but most especially in the US. According to data presented by TradingPlatforms.com, social media ad spend in...
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Out There Media and MTN Nigeria Launch Telco-Driven Mobile Advertising With Flagship Brands and...

Campaigns deliver 70 to 120 times better response rates than industry average benchmarks London/Lagos – Out There Media (OTM), a global leader in mobile advertising and data...
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The Trade Desk Launches New Media Trading Platform for the Modern Marketer

Solimar Integrates Advanced Goals-Based Media Buying, Easy First-Party Data Onboarding, and Innovative Measurement Marketplace LOS ANGELES -- Global advertising technology leader, The Trade Desk (NASDAQ:TTD),...

DoubleVerify’s Annual Global Study Finds Mobile App Video Fraud Increases 50% Year-Over-Year; Verification Surges...

DV’s annual study on the state of digital media quality and performance also reveals significant declines in key violation rates, underscoring the positive impact...

Kantar Acquisition of Numerator Completes, Creating a Global Leader in Shopper Behaviour

Bain Capital and WPP further invest in Kantar’s technology leadership LONDON - Kantar, the world’s leading data-driven insights and consulting company, today completed its acquisition...

WarnerMedia Successfully Wraps 2021/22 Upfront with All Major Ad Agencies

NEW YORK -- WarnerMedia announced today that it has completed all major ad agency negotiations as part of the 2021/22 Upfront, concluding the most...

Impact Appointed by Skyscanner to Optimise Global Affiliate and Performance Partnerships

London, UK — Impact, the global leader in partnership automation, today announces a partnership with Skyscanner to enable the metasearch engine and travel marketplace...

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