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From “Why Mobile Payments” to Which One, Consumer “Adopters” Are Driving Merchant Acceptance According to the Second Annual MasterCard Study Mobile World Congress 2014 PURCHASE, N.Y. – MasterCard (NYSE:MA) and PRIME Research released the second annual global MasterCard Mobile Payments ...

Marketing Analytics Leader Gains Vast Insights from across the web with Bitly Data AUSTIN, TX – Bitly, the company committed to the power of the link, announced today that Moz, the industry’s most popular provider of search engine and social ...

With Mohammad Khartabil as Regional Managing Director Athens & Dubai - TailWind EMEA, the specialized Ad-Tech Solutions Company of TDG, expands its operations in the MEA region, with the appointment of Mohammad Khartabil at the role of Regional Managing Director.

CAMBRIDGE, Mass. – Celtra Inc., the industry leader for mobile display ad creation, serving and analytics, released its Rich Media Monitor insights report for Q4, 2013. The quarterly benchmark report, Celtra’s most transparent and accurate market analysis to-date, spotlights the ...

STANFORD, Calif. – Consumers love a deal, and even more so if it’s customized just for them, right? Not so fast, says Itamar Simonson, a marketing professor at Stanford Graduate School of Business. Simonson has found that rather than being enticed ...

More than 60 Percent of Digital Media Population in Spain is Now ‘Multi-Platform’, Accessing the Internet from Both Desktop and Mobile Platforms MADRID, Spain – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the official ...

LONDON & SEATTLE – The Ogilvy Labs in London, part of the Ogilvy & Mather Group UK, has forged a strategic alliance with nFluence Media—the pioneer in consumer-powered marketing—to explore how to bring consumers and brands closer through anonymous mobile ...

Industry leaders with deep experience in advertising technology, digital marketing and online media bring valuable expertise and perspectives to growing company AUSTIN, TX – OneSpot, the content advertising company that combines content marketing with the power, data intelligence and scale ...

Appoints Industry Veterans Olaf Mahr and Stephen Dolan as Managing Directors to Oversee Growth in Both Regions NEW YORK, NY – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today ...

Viewability and Brand Safety Increased as Suspicious Activity, Ad Clutter and Ad Collisions Decreased NEW YORK, NY – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, announced the results of ...