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Sam’s Club Member Access Platform (MAP) Pioneers True Closed-Loop, Omnichannel Attribution for Advertising

Advertisers gain visibility and efficiency with accurate, real-time attribution of in-club and online purchases driven by search and sponsored product campaigns BENTONVILLE, Ark. -- Sam's...
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AppsFlyer Taps Leading Anti-Fraud Expert Andreas Naumann Amid Rise of Mobile Fraud

SAN FRANCISCO & BERLIN -- AppsFlyer today announced the appointment of Andreas Naumann as its anti-fraud evangelist. Naumann is one of the most internationally renowned...
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Creator Guided Shopping Platform LTK Launches Social Media Advertising for Brands

LTK Boost™ enables brands to engage social media users through paid reach directly from lifestyle content creator accounts New media buy solution drives efficiency by...
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KERV Interactive and the Ad Council’s Love Has No Labels Campaign Drive Measurable Impact with Innovative...

AUSTIN, Texas -- In an effort to address bias, hate, and discrimination within the United States, KERV Interactive (KERV), the leading AI-powered digital advertising...
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Initial Assessment by Scope3 Reveals Key Carbon Benefits of Teads’ Direct Inventory

INITIAL ASSESSMENT BY SCOPE3 REVEALS KEY CARBON BENEFITS OF TEADS’ DIRECT INVENTORY Teads to leverage Scope3 data for internal analysis and to stand up solutions...
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Creatopy Releases Digital Advertising Report with Key Insights on Advertiser Sentiment, Budgeting, and Channel Preferences

Creatopy, a leading ad design automation platform, is set to release its latest report on the state of digital advertising for 2023. The report...
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Instreamatic Brings Generative AI Into Audio Ad Campaigns

Instreamatic has launched Contextual Audio Ads. This new solution leverages generative AI to significantly improve traditional audio ads, and increase advertiser engagement and ROI....
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Adtelligent Joins IAB Canada’s Transparency and Consent Framework

Adtelligent has announced their approved status as the latest vendor to join IAB Canada’s Transparency and Consent Framework (TCF Canada), showing the company’s commitment...
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Remerge Unveils Partnership Program to Help Agencies Master Mobile Marketing for Their App-Based Clients

NEW YORK -- Remerge launched Agency Activators – a partnership program empowering media and brand agencies to become qualified leaders in the programmatic in-app advertising market. Remerge, which...

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