Q1 2013 Digital Marketing Report by IgnitionOne highlights growth and trends in digital marketing NEW YORK – Research by IgnitionOne, the global leader in SaaS-based digital marketing solutions, revealed that…
Google Shopping is a paid service. That offers an opportunity for many advertisers: more clicks, a lower cpc and better conversion rates. Advertisers are beginning to realize that the profitability…
NEW YORK - adMarketplace (www.adMarketplace.com), the leader in search network advertising, and Kenshoo (www.kenshoo.com), the global leader in premium digital marketing technology, announced a partnership to better enable digital agencies, brands,…
The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, released its State of Paid Search Report. The report found that across all search engines, click traffic increased by 27 percent year over year, and U.S. impressions have increased by 21 percent. The quarterly report analyzes aggregated client data on paid search marketing trends across search engines, devices, and industries on a year over year (YoY—Q3, 2011 to Q3 2012) and quarter over quarter (QoQ—Q2 2012 to Q3 2012) basis.
Infolinks, a global leader in monetizing digital advertising for publishers, brands and their agencies, today launched Infolinks In3, a new suite of real time intent-based advertising products that creates new revenue opportunities for website publishers and maximizes returns for advertisers. Simultaneously, Infolinks announced Dave Zinman as its chief executive officer. Zinman is the former GM of Display at Yahoo! and is credited as co-inventor of the ad server.
ValueClick, Inc. (NASDAQ: VCLK) today announced the divestiture of Search123, its self-service paid search business operating in Europe.
Criteo, the global leader in performance display advertising, today announced support for Facebook® Exchange, which enables real-time bidding on Facebook.
Revenue from adMarketplace’s search syndication network grew 112% in the first quarter from the same period last year, as it continues to innovate and consolidate the $10 billion search syndication market.
SES Toronto, the global Internet marketing education and training event being held June 11-13, 2012 at the Hyatt Regency Toronto, offers a full slate of advertising and PPC panels and presentations for experienced and hands-on advertising and marketing professionals. The session, Driving Mobile Traffic: PPC and SEO, will take the experienced marketer to the next level of marketing to smart phones and tablets with inexpensive and effective strategies. “As the level of expertise in the industry has accelerated, so has the programming,” said Andrew Goodman, Page Zero Media, SES Advisory Board member and conference speaker. “While we’ve included advanced panels and presentations to address experienced advertising and marketing professionals, we continue to expand our content for newcomers eager to get on the fast-track,” Goodman added.
Digital marketing intelligence provider AdGooroo (www.adgooroo.com) unveiled Industry Insight, a versatile search marketing dashboard that provides advertisers and agencies with instant access to the world’s largest search intelligence database, including years of proprietary pay-per-click (PPC) data on virtually every industry and advertiser.
