StopBadware announced the launch of the Ads Integrity Alliance, an initiative to protect users from bad ads and maintain trust in the online advertising ecosystem. Charter members of the Alliance include Facebook, Google, Twitter, AOL, and the Interactive Advertising Bureau (IAB).
DMG (DSNR Media Group) – a leading provider of digital advertising solutions for online, mobile, and video, announced today that Traffiliate for Mobile, DMG’s platform that provides comprehensive real-time visibility of mobile campaigns,
now includes an anti click fraud solution for more accurate measurement of mobile ad effectiveness. Based on DMG’s extensive
experience in mobile advertising, serving over 10 billion impressions monthly, this anti click fraud capability identifies unwanted clicks that can result in savings of tens of thousands of dollars every month for mobile advertisers. In addition to reducing costs, this software provides a more accurate assessment of clicks, leading to better planning and more effective campaign results.
Sophisticated Attacks Target Video, Display, and Search Campaigns to Commit Fraud AUSTIN, Texas – Adometry, Inc. (formerly Click Forensics) announced that the Adometry Malware Lab has discovered a new highly…
Now Adometry, Company Continues Expansion Into Online Display Ad Verification and Attribution AUSTIN, Texas – Click Forensics, Inc. announced that it has acquired display ad verification technology provider Adometry of…
New Analytics Offering for Display & Search Advertising Tracks Audiences and Performance Across Online Channels OMMA Global Conference & Expo SAN FRANCISCO – Adometry (formerly Click Forensics, Inc.) launched the…
Rogueware Expansion Continues: Bogus Security Software Grows 13 Percent During the Half CAMBRIDGE, Mass. – The online classified advertisement services sector has been increasingly exploited as a phishing attack vector…
Botnets and Traffic from Mobile Devices, Video Content, Social Networks, and User-Generated Content Drive Growth AUSTIN, Texas – Click Forensics®, Inc. released advertising audience quality figures for the third quarter…
C. Eoin Townsend Joins as Sr. VP Partnerships and Business Development New York, NY – DoubleVerify, the pioneer and worldwide leader in online media verification, announced a new addition to…
Austin Chamber of Commerce Competition Recognizes Click Forensics for its Leadership in Helping to Improve Online Advertising AUSTIN, Texas – Click Forensics®, Inc., a leading provider of online advertising and…
LOS ANGELES and NEW YORK – Traffic Marketplace, a division of Epic Media Group, announced its partnership with ad verification firm, Adometry, to deliver effectiveness metrics and online display ad…
