Solve Media Q1 Market Advisory Update Shows Bots Continue to Impact the Effectiveness of Online Advertising Campaigns NEW YORK - Solve Media (www.SolveMedia.com) issued its latest Bot Traffic Market Advisory update,…
New York, NY – DoubleVerify, the worldwide leader in online transparency, accountability and performance measurement has uncovered elaborate advertising Fraud activity on over 1,200 suspected websites that together are defrauding…
Integrations with Partners Include Turn and Over 15 Others NEW YORK, NY - Integral Ad Science, the technology company dedicated to ensuring brand safe and high quality media environments, today announced…
Solve Media Q1 Market Advisory Update Shows Bots Continue to Impact the Effectiveness of Online Advertising Campaigns NEW YORK – Solve Media (www.SolveMedia.com) issued its latest Bot Traffic Market Advisory…
Spider.io (www.spider.io), a London-based ad technology company, has recently reported the discovery of a new ad botnet, the Chameleon Botnet – that emulates human visitors on select websites, causing billions…
Online advertising start-up Reduce Data is an advertising analytics and optimization platform that leverages the power of big data to provide deeper insights into ad campaigns. Their declared aim is to…
Solve Media (www.SolveMedia.com) announced the formation of the first Security Advisory Council specifically focused on online advertising. Inaugural council members include world-renowned information security experts Kevin Mitnick, Adam J. O’Donnell, Bruce Schneier, Chris Wysopal and Elad Yoran.
AdBrite, Inc., the leading independent online ad exchange, along with its new executive team led by CEO Hardeep Bindra, today announced new features and functionality for its all-inclusive exchange, benefiting both advertisers and publishers at no additional cost. These features include full URL-level transparency from its publishers, content classification into IAB ad categories powered by Peer39, click fraud monitoring by Adometry, a Publisher Floor Price Recommender developed in-house, and the AdBrite Intelligence campaign and audience measurement tool for advertisers.
Solve Media (www.SolveMedia.com) today revealed that 10 percent of all online traffic is generated by bots – softwareapplications that run automated processes across the Web. eMarketer predicts online display ad spend will reach $15.3 billion globally in 2012, which means that potentially $1.5 billion in ads will be served to bots. Since 2011, Solve Media has witnessed a 400 percent rise in aberrant traffic across registration, voting, commenting and contact services on the web. The company’s CAPTCHA-based advertising technology provides security authentication solutions for publishers.
AdSafe Media, the leading global provider of actionable advertising intelligence data for buyers and sellers of digital media, today announced the enhancement of its proactive brand safety solution for advertisers and agencies with a new level of protection: Suspicious Activity Detection (SAD). The new offering takes the company’s leading solution for fraud identification a step further, introducing the industry’s first and only proactive protection against inventory suspicious of both click fraud and impression fraud.
