Open Road Media announces the release of the E-riginal Madboy by Richard Kirshenbaum, who jumped into the ad business in the days when advertising meant fame and fortune, scandals, greed, and glory. He quickly made a name for himself and by the age of twenty-six had moved on to start his own company. He has created buzz for such brands as Target, Kenneth Cole, and Coach and was named one of Crain’s New York Business’s “40 Under 40.”

Madboy dives right into the inner workings of a wildly creative and fly-by-the-seat-of-your-pants advertising business—an industry of big egos and big money—providing readers with a look at the ad world’s most recognized campaigns and characters plucked from the hyper-drive domain of NYC advertising in the past two decades. Profiling the entertaining clients, frenetic pace, and up-to-the-minute creativity of the advertising industry, Madboy brings readers into the room on Kirshenbaum’s contributions to the craft, from taking the advertising off the page by hiring attractive people to drink Hennessy at bars, to creating one of the most memorable and improbable pop culture icons, Wendy the Snapple Lady.

With tell-all flavor and self-deprecating humor, Kirshenbaum reveals hot tips and tidbits that are as dramatically compelling as the broad swathe of celebrities he has worked with—who range from Andy Warhol to Joan Rivers to Miss America—to name a few.  For instance, early in his career, Kirshenbaum sits down to a game-changing interview with then-agency creative director, now-bestselling author James Patterson. This must-read memoir reveals a remarkable combination of poise and humor, command and vulnerability—an alchemy that sets Kirshenbaum apart as a first among equals amidst some of the greatest ad minds of his time.

AVAILABLE 9/20/2011

Amazon.com, Apple iBookstore, Barnesandnoble.com, Kobo Books, Overdrive, and Sony Reader Store

Watch a Documentary-Quality Video of author Richard Kirshenbaum

CAMBRIDGE, Mass. – Customers have more power than ever, thanks to groundswell technologies that give them unprecedented amounts of information and connections. As a result, companies must empower their employees to solve customers’ problems using the same technologies — social, mobile, video, and the Internet, according to the new book from Forrester Research, Inc. (Nasdaq: FORR), Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press). Written by veteran Forrester analysts Josh Bernoff and Ted Schadler, Empowered provides advice for IT, marketing, and technology industry leaders who want to generate more creative solutions from their teams.

Bernoff co-authored the 2008 bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Review Press), which offered strategies for connecting with customers in a world transformed by social technologies. Empowered picks up where Groundswell left off, addressing the new management challenges that have occurred as companies engage with their customers in the groundswell.

“In a world where a single tweet can torpedo your brand, corporations need to unleash their employees to fight back,” said Bernoff and Schadler. “You can build a strategy around empowering employees to solve customers’ problems — but it will challenge your organization from the inside. Freeing employees to experiment with new technologies, to make high-profile decisions on the fly, to build systems that customers see, and to effectively speak for the organization in public is not something most corporations or government agencies are accustomed to doing.”

Empowered offers unique Forrester data, practical tools, and 25 case studies of innovative companies and leaders who use technology to solve customer problems. According to Bernoff and Schadler, customer solutions in the new business model are not coming from management but from employees on the ground in marketing, sales, and customer support. These highly empowered and resourceful operatives (HEROes) are behind customer service initiatives like Best Buy’s celebrated Twelpforce and Comcast’s game-changing Digital Care Team. Empowered guides managers on how to encourage innovation, contain chaos, and build a HERO-powered company.

“Forrester has established itself as a leading voice on the impact that social technologies have on businesses and how professionals in IT, marketing and strategy, and tech industry roles can leverage them for success,” said Dwight Griesman, CMO of Forrester. “This book goes beyond outward-facing, customer-related social strategy; it’s now about the employee. The ideas in Empowered are relevant to all managers because the process of empowering an organization impacts virtually every member of the workforce. Building from the book’s foundation, Forrester also has new Empowered-related solutions to help guide our clients through the management challenges of this transformation.”

“Our personal and business worlds have changed; Empowered is the blueprint for digital immigrants and natives to successfully participate,” said Stephen Gillett, executive vice president, chief information officer and general manager, digital ventures, Starbucks Coffee Company.

Josh Bernoff is a senior vice president, idea development at Forrester Research and is responsible for identifying, developing, and promoting some of the company’s most influential and forward-looking ideas. Ted Schadler is a vice president and principal analyst at Forrester Research. His work over 13 years at Forrester has focused on disruptive technologies and how senior decision-makers should harness them.

More information about Empowered and Forrester’s related offerings, including an online tool that allows organizations to evaluate the value generated and effort required to implement a HERO-based project, is available at www.forrester.com/empowered.

Empowered can be purchased at Amazon.com, Barnes & Noble, 800-CEO-READ (bulk orders only), and other major book retailers.

About Forrester Research

Forrester Research (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 27 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit www.forrester.com.

NEW YORK – Yodle, a leader in local online advertising and the fastest growing local media company in the United States, is proud to announce the publication of Local Online Advertising for Dummies, which is now available nationwide. The book is co-written by Yodle CEO Court Cunningham and is an all-inclusive guide to local online advertising. It will give local business owners of all sizes the tools they need to find new customers through the Internet.

“Local business owners are the hardest working people I know, so I am excited about the opportunity to make their job easier in taking that critical step online,” said Yodle CEO and co-author of the book, Court Cunningham. “Yodle believes strongly in educating local business owners about the value of online advertising, and this book will empower them to make the best possible marketing decisions.” He adds, “A large number of people on the Yodle team contributed to this book, and I could not be more proud of the result.”

In the span of a decade, the number of consumers searching online for local businesses has gone from virtually nothing to more than 80%. Despite this shift in consumer behavior, there remains a significant amount of misinformation in the local business community about how to capitalize on this trend. This book is the first of its kind to take a holistic approach to educating local business owners on how to make the right advertising choices for their business. Other books have covered Facebook, website design or paid search advertising independently, but this book brings all of these topics and more into one complete marketing strategy.

“Local Online Advertising For Dummies helps companies plan and launch effective local advertising programs, draw traffic to their websites, create compelling social media campaigns, and more,” said Andy Cummings, Vice President and Publisher, Wiley Technology Publishing. “Co-Author Court Cunningham is a leader in the advertising industry and has included loads of practical how-to information and real-world advice.”

About Yodle: Yodle, a leader in local online advertising and named fastest growing local online advertising company by industry analyst Borrell Associates, connects thousands of local businesses with consumers in a process so simple and cost-effective that business owners can’t imagine any other way to advertise. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY with a presence in 25 major cities across the United States. For more information on the book or to purchase a copy, please visit the Yodle Dummies® site.

For Dummies®: With near universal name recognition, more than 150 million books in print, and over 900 + topics, For Dummies is the world’s bestselling reference series. With loyal customers around the globe, For Dummies enriches people’s lives by making knowledge accessible in a fun and easy way. Described by the N.Y. Times as “more than a publishing phenomenon, but a sign of the times,” For Dummies span every section of the bookstore, covering everything from health to history, music to math, sports to self-help, technology to travel, and more. The Dummies brand has expanded into new products and categories with an extensive licensed product line, including fitness and hobby DVDs, grilling kits, business software, cleaning products, automotive kits, craft kits, and apparel. For more information, visit Dummies.com. For Dummies is a branded imprint of Wiley.

A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what’s in store for the future Social Media. You’ve heard the term, even if you don’t use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.

Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren’t using social media in your business strategy, you are already behind your competition.

Explores how the concept of “Socialnomics” is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain.

Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it.

Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world’s largest private education firm.

Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

Through extensive research, Erik Qualman shares statistics explaining just how prevalent social media has become in our business and personal lives:

• Social Media has overtaken porn as the #1 activity on the Web
• If Facebook were a country it would be the 4th largest in population size
• Generation Y and Z consider e-mail passéIn 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
• 80% of Tweets happen on mobile devices
• 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
• More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook … daily.
• 78% of consumers trust peer recommendations; only 14% trust advertisements
• The fastest growing segment on Facebook is 55-65 year-old females
SOCIALNOMICS proves that social media is NOT a fad, yet merely a fundamental shift in the way we communicate. Qualman helps to share ideas on how to harness the power of the social sphere to help increase sales, cut marketing costs, and reach consumers directly. Rather than feel overwhelmed and beat by competing companies, SOCIALNOMICS shares the value of becoming part of this socioeconomic revolution.

Key Topics Covered:

• Section One: “World of Mouth”.
• Section Two: Macro Behavioral Shift #1 – Preventative.
• Section Three: Macro Behavioral Shift #2 – Braggadocian.
• Section Four: “Social Media Delivers Obama the White House”.
• Section Five: Socialommerce: Buying the right baby seat.
• Section Six: “Schizophrenia Killer”.
• Section Seven: “Winners and Losers in a 140 character world”.
Erik Qualman is Global Vice President of Online Marketing for EF Education, the world’s largest private educator. Over his fifteen-year career, Qualman has also helped grow the online marketing and e-business functions of Cadillac, AT&T, Yahoo, EarthLink, and Travelzoo. He is a columnist for the Web site Search Engine Watch and SES Magazine. He has been featured on various national radio, television, and Internet outlets.

For more information visit http://www.researchandmarkets.com/research/5cd901/socialnomics_how

NEW YORK – The 2nd edition of Search Engine Marketing, Inc., by experts Mike Moran and Bill Hunt, reflects the changes currently taking place in this fast-paced industry while reinforcing the solid business fundamentals of how search fits into an enterprise’s overall goals.

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site, first published in 2005, has since earned widespread praise, from both marketers and technical professionals alike, for its clear instruction and logical step-by-step approach to search marketing success. Knowledge, hard work, and execution– rather than quick fixes– represent the critical mix for sustained success, and Mike and Bill lead readers from start to finish.

The much anticipated new edition has been thoroughly updated, and includes a section to help marketers understand the increasing popularity of social media and how it relates to search. Search Engine Marketing, Inc. is bundled with a DVD including more than two hours of video presentations.

Part I of the new edition, “The Basics of Search Marketing,” covers how search engines work, how search marketing works – both organic search and paid placement – and closes with a look at the behavior of searchers themselves. Market share changes, name changes, and other transformations in the search business are reflected throughout.

In Part II, “Develop Your Search Marketing Program,” the authors help readers identify their own web site’s goals, track its progress, and define a formal search marketing strategy. Readers also learn how to create winning proposals that can be embraced throughout an organization, and how changes in free keyword tools can help streamline the planning process.

Part III, “Execute Your Search Marketing Program,” helps readers determine if their sites are properly indexed (and what to do if they’re not), choose keywords, optimize content for search landing pages, understand the strategic placement of inbound and outbound links, and understand the growth and importance of paid search programs.

Search Engine Marketing, Inc. concludes with a new “Beyond” section, to help readers understand the impact on search marketing from multimedia content, including content created directly by customers via blogs, and Web 2.0 capabilities such as Facebook and Twitter. The authors also help readers use their new skills to improve search engines within their own sites.

“The impact of social media has exploded since 2005 when we wrote the first edition, and bringing search strategy into Web 2.0 marketing activities can reap significant benefits,” Moran said.

Coinciding with the book’s publication, the authors were interviewed by fellow search expert Heather Lloyd-Martin (author of Successful Search Engine Copywriting) for a 4-part podcast series. The first podcast is on search marketing basics, the second on changes since the first edition, the third on social media marketing, and the last on Web site search.

In Part 3, Mike and Bill team with noted author David Meerman Scott (author of The New Rules of Marketing & PR). Visit www.ibmpressbooks.com/marketing for the entire series.

Author Bios

Mike Moran, former Distinguished Engineer for IBM, has 20+ years’ experience in search technology and holds four search patents. He led the original search engine marketing strategy for ibm.com, managed the site’s site search technologies, and spearheaded IBM projects in content management, personalization, and metrics. In 2008, Mike retired from IBM to pursue speaking, writing, and consulting, including serving as Chief Strategist for the digital communications agency Converseon. He is a charter member of the Direct Marketing Association’s Internet Marketing Advisory Board and a member of its Search Engine Marketing Council. He has spoken at events ranging from Search Engine Strategies to the Enterprise Search Summit. He is also author of the book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules (IBM Press, September, 2007) Visit www.mikemoran.com for more information including a daily blog.

Bill Hunt has been a pioneer in search marketing and is considered the leading thought leader on enterprise and global search engine marketing. Bill is CEO of Global Strategies International (GSI), a company that specializes in helping Fortune 500 companies develop, implement, and manage global enterprise search engine marketing programs. He is an internationally recognized global marketing expert who has spoken at conferences in over 30 countries. He is currently on the board of directors of the Search Engine Marketing Professional Organization (SEMPO) and has also been named by BtoB Magazine as one of the Top 100 Marketers. Visit http://enterprisesem.com/ for more information.

Early Praise:

“With Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as “The Search Marketing Bible.” With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from start-ups to the Fortune 100.”- Lee Odden, CEO of TopRank Online Marketing and Author of Online Marketing Blog

“Search is the opportunity of our time because of its ability to match up your online presence with relevant customers. It is big, it is small, it is simple, it is complex, but most of all it is deeply monetizable- if done right. That last part is where Search Engine Marketing, Inc. comes in. Mike and Bill have done a fantastic job of updating their bestseller. Any organization that wants to get search needs to get this book.”- Avinash Kaushik, author of Web Analytics: An Hour A Day

Search Engine Marketing, Inc. is the newest addition to IBM Press™, a publishing partnership between IBM Corp. and Pearson Education, and the official publisher of IBM books for professionals and students.

The book is also available to Safari Books Online subscribers: http://safari.informit.com/9780137005123

Search Engine Marketing, Inc., 2nd Edition
October, 2008
IBM Press
627 pages
U.S. $49.99
ISBN-13: 978-0-13-6068686

About Pearson Education

The global leader in educational and professional publishing, Pearson Education is home to such respected brands as Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Prentice Hall Professional, Que, and Sams Publishing, which have as their online publishing arm InformIT (www.informit.com) -The Trusted Technology Learning Source. In addition, Berkeley-based Peachpit (www.peachpit.com), the publishing partner for Adobe Press, Apple Certified, and others, publishes best-selling books for creative design professionals. Pearson is also co-founder, with O’Reilly Media Inc., of Safari Books Online (http://safari.informit.com), the premier on-demand technology content library providing thousands of expert reference materials through a single point of contact, including expert technology, creative and design, industry and management resources in video, audio and written formats. Pearson Education is part of Pearson (NYSE: PSO), the international media company. Pearson’s other primary businesses include the Financial Times Group and the Penguin Group.

Written in an accessible yet almost academic language, ‘eMarketing eXcellence‘ offers both theoretical and practical examples on how today’s businesses should integrate their Digital Marketing efforts. The authors have successfully combined known marketing planning theories with digital models, giving the reader a very deep understanding of the Digital Marketing and Digital Business environment. I am extremely impressed by the very fluent discours and the way established marketing concepts are explained in the context of the digital media realities and practices.

The book has a profoundly practical character and is based on the CIM E-Marketing Award. It includes numerous case studies and has an UK and European emphasis, an aspect very welcome in an environment greatly dominated by the US-centric eBusiness practices.

The eMarketing mix along with the integration of the SOSTAC planning system (created by PR Smith) are definitely the highlights of ‘eMarketing eXcellence’.

This is a must-read, a definitive reference book for all involved in marketing strategy and implementation.

Title: eMarketing eXcellence – The Heart of eBusiness, second edition
Authors: PR Smith, Dave Chaffey
Paperback: 360 pages
Publisher: Butterworth-Heinemann; 2 edition (8 Jul 2005)
Language English
ISBN-10: 0750663596
ISBN-13: 978-0750663595