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Famed Advertising Pioneer Richard Kirshenbaum to Publish on E-riginal Madboy, a Memoir of the Glory Days of Advertising

Otilia Otlacan | October 5, 2011

“A shimmering piece of work, in which the flash illuminates the creative act.” –Kirkus Reviews Open Road Media announces the release of the E-riginal Madboy by Richard Kirshenbaum, who jumped into the ad business in the days when advertising meant fame and fortune, scandals, greed, and glory. He quickly made a name for himself and [...]

Forrester Research Announces Publication Of Empowered

Otilia Otlacan | October 8, 2010 | 0 Comments

New Book Advises Companies To Empower Employees To Directly Solve Customers’ Problems CAMBRIDGE, Mass. – Customers have more power than ever, thanks to groundswell technologies that give them unprecedented amounts of information and connections. As a result, companies must empower their employees to solve customers’ problems using the same technologies — social, mobile, video, and [...]

Yodle Writes the Book on Local Online Advertising

Otilia Otlacan | April 22, 2010 | 2 Comments

First Ever Comprehensive Book Covering Online Advertising for Local Business Owners NEW YORK – Yodle, a leader in local online advertising and the fastest growing local media company in the United States, is proud to announce the publication of Local Online Advertising for Dummies, which is now available nationwide. The book is co-written by Yodle [...]

Socialnomics: How Social Media Transforms the Way We Live and Do Business

Otilia Otlacan | October 29, 2009 | 3 Comments

DUBLIN – Research and Markets has announced the addition of John Wiley and Sons Ltd’s new report “Socialnomics: How social media transforms the way we live and do business” to their offering. A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what’s in store for the [...]

IBM Press Releases 2nd Edition of Best-Selling Search Engine Marketing, Inc.

Otilia Otlacan | October 10, 2008 | 0 Comments

Authors Mike Moran, Bill Hunt Update Popular Work with New Advice on Social Media, and the Latest Tools and Techniques NEW YORK – The 2nd edition of Search Engine Marketing, Inc., by experts Mike Moran and Bill Hunt, reflects the changes currently taking place in this fast-paced industry while reinforcing the solid business fundamentals of [...]

eMarketing eXcellence – PR Smith, Dave Chaffey

Otilia Otlacan | June 2, 2008 | 0 Comments

‘eMarketing eXcellence‘ is the book I was craving for all through my university years yet never found it. It is the training I hoped to be receive in eMarketing classes yet never got it. In a nutshell, it is the definitive reference for all students and professionals with an interest in Digital Marketing. Written in [...]