DUBLIN – Research and Markets has announced the addition of John Wiley and Sons Ltd’s new report “Socialnomics: How social media transforms the way we live and do business” to their offering.

A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what’s in store for the future Social Media. You’ve heard the term, even if you don’t use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.
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Authors Mike Moran, Bill Hunt Update Popular Work with New Advice on Social Media, and the Latest Tools and Techniques

NEW YORK – The 2nd edition of Search Engine Marketing, Inc., by experts Mike Moran and Bill Hunt, reflects the changes currently taking place in this fast-paced industry while reinforcing the solid business fundamentals of how search fits into an enterprise’s overall goals.

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site, first published in 2005, has since earned widespread praise, from both marketers and technical professionals alike, for its clear instruction and logical step-by-step approach to search marketing success. Knowledge, hard work, and execution– rather than quick fixes– represent the critical mix for sustained success, and Mike and Bill lead readers from start to finish.
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‘eMarketing eXcellence‘ is the book I was craving for all through my university years yet never found it. It is the training I hoped to be receive in eMarketing classes yet never got it. In a nutshell, it is the definitive reference for all students and professionals with an interest in Digital Marketing.

Written in an accessible yet almost academic language, ‘eMarketing eXcellence‘ offers both theoretical and practical examples on how today’s businesses should integrate their Digital Marketing efforts. The authors have successfully combined known marketing planning theories with digital models, giving the reader a very deep understanding of the Digital Marketing and Digital Business environment. I am extremely impressed by the very fluent discours and the way established marketing concepts are explained in the context of the digital media realities and practices.

The book has a profoundly practical character and is based on the CIM E-Marketing Award. It includes numerous case studies and has an UK and European emphasis, an aspect very welcome in an environment greatly dominated by the US-centric eBusiness practices.

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