Netmining Partners with Vistar Media to Extend Unique Audience Targeting to Programmatic Digital Out-of-Home
Marketers are now equipped with an omnichannel plan for stronger ad targeting
New York, NY -- Netmining, the leading provider of data-driven targeting solutions, announced...
Two Thirds of Marketers Say Walled Gardens Are Major Block to Improving First-Party Data
68% of marketers say that walled gardens do not provide enough data to effectively analyse and measure campaigns
77% expect their audience targeting to be...
Sizmek and Sublime Announce Partnership to Bring Clients Access to Advanced Targeting and Expanded...
The collaboration will integrate both platforms to aid advertisers in delivering high-impact, non-intrusive, creative campaigns
London: Sizmek, the world’s largest independent demand-side platform, and Sublime, a...
Centro Creates Proprietary Audience Data Targeting Segments in Basis Digital Media Platform
Chicago –– Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the availability of proprietary audience data targeting segments. Interest Segments...
Unified Unveils AdScore for Automatic Insight into Facebook Advertising Performance
New, free solution allows all marketers to gain transparency into the performance of their Facebook advertising efforts
NEW YORK -- Unified, the leading social advertising...
MRI Releases 29 Digital Political Segments for Precise Ad Targeting
Link key voter types to in-depth data on attitudes, behaviors
NEW YORK -- With midterm elections approaching, publishers and advertisers alike are wondering if this...
IRI Launches New Audience Builder Solution
Innovative solution grants clients direct access to IRI Verified Audiences via de-identified frequent shopper program data assets derived from over 350 million national shopper...
Howard Luks Joins Eyeota to Lead Data Products and Platform Partnerships
NEW YORK - Eyeota, the global leader in audience data, hires Howard Luks as Senior Vice President, Data Products and Partnerships. In this newly...
Customer Data Platform Leader RedPoint Global Earns Most Awards in The Relevancy Group’s Report,...
Most Comprehensive CDP Vendor in the Market Receives High Recognition Among Peers
Wellesley Hills, MA – RedPoint Global, a top provider of customer data platform...
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