Category Archives: Advertising Week

Research on IAB Rising Stars Display Ad Units Shows Big Lift Across Core Interactive Metrics
Ad & Media Strategies
October 9, 2012 posted by Otilia Otlacan

Research on IAB Rising Stars Display Ad Units Shows Big Lift Across Core Interactive Metrics

Less than eight months after they were made a part of the Interactive Advertising Bureau’s Standard Ad Unit Portfolio, the Rising Stars display ad units yield significantly higher interactive consumer engagement in online campaigns, according to proprietary research from the Interactive Advertising Bureau (IAB) and Moat. The study’s findings were released today during the annual MIXX Conference & Expo in New York.

2012 IAB MIXX Award Winners Announced
Ad & Media Strategies
October 8, 2012 posted by Otilia Otlacan

2012 IAB MIXX Award Winners Announced

The Interactive Advertising Bureau’s (IAB) eighth annual MIXX Awards winners were announced at a gala in New York City that brought together digital advertising’s best and brightest innovators, pioneers and leaders to recognize cutting-edge ad creative that delivered impactful results for industry brands.

Ad-Supported Internet Responsible for 5.1 Million U.S. Jobs, Contributes $530 Billion to U.S. Economy in 2011 Alone, According to IAB Study
Ad & Media Strategies
October 8, 2012 posted by Otilia Otlacan

Ad-Supported Internet Responsible for 5.1 Million U.S. Jobs, Contributes $530 Billion to U.S. Economy in 2011 Alone, According to IAB Study

Employment in the ad-supported internet ecosystem doubled over the past four years to 5.1 million, making it one of the most dynamic sectors in the recessionary American economy, according to a study by researchers at the Harvard University Business School, commissioned by the Interactive Advertising Bureau (IAB). The ecosystem contributed $530 billion to the U.S. economy last year, close to double 2007 figures, and accounted for 3.7 percent of the U.S. gross domestic product (GDP), an uptick from 2.1 percent four years ago.

AOL Launches Project Devil 2; Continues to Innovate in Premium Branded Display
Ad & Media Strategies
October 5, 2012 posted by Otilia Otlacan

AOL Launches Project Devil 2; Continues to Innovate in Premium Branded Display

AOL (NYSE: AOL) announced the launch of Project Devil 2, the next phase of AOL’s continued focus on innovation in premium branded display. Project Devil, launched in the U.S. in September 2010 at Advertising Week, and in Canada in April 2011, was AOL’s foray into revolutionizing premium display on the Web. After two years of advertiser input across categories including Entertainment, Retail, CPG, Finance, and Travel, AOL has added to its portfolio of premium ad units.

Technology Takes Center Stage at Advertising Week 2012
Ad & Media Strategies
October 1, 2012 posted by Otilia Otlacan

Technology Takes Center Stage at Advertising Week 2012

Advertising Week, the world’s largest annual gathering of advertising, marketing and media industry leaders, returns to New York City October 1stthrough 5th with its annual program of thought leadership seminars; marquee evening events; AWE, an all-new technology expo; and a series of industry trade association led programs that are synonymous with The Week.