WebMetro Showcases Direct Marketing Success with Facebook Advertising
WebMetro, a top search marketing agency, shows real-world examples of how expertise in search marketing can catapult Facebook advertising into a major contributor of online sales.
Category Archives: ROI Measurement
comScore and Facebook Release European Insights About Earned and Paid Media Reach and Effectiveness
Facebook Paid Advertising Generated 130 Percent Uplift in Purchase Behaviour on Asos.com in 4-Week Period Following Campaign Exposure London, UK - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital…
ValueClick Media Puts Its Money Where the Brand Lift is with the 20/20 Brand Guarantee
There’s no denying that brand marketing and online advertising are converging…and at a rapid pace. Now, brand marketers have a money-back guarantee that their digital brand dollars will produce return. ValueClick Media, a division of ValueClick, Inc. (NASDAQ: VCLK), today announced the launch of the 20/20 Brand Guarantee, the company’s promise to deliver on a marketer’s brand lift objectives, or their money back.
For Display Ads, Being Seen Matters More than Being Clicked
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.
In4mation Insights to speak on Marketing ROI at ESOMAR Congress 2011
NEEDHAM, Mass. – In4mation Insights (www.in4ins.com) announced that its co-founders and partners Mark Garratt and Steve Cohen, along with Dr. Rafael Alcaraz, Vice President, Global Analytics, The Hershey Company (www.thehersheycompany.com),…
Adobe SearchCenter+ Adds Keyword Performance Predictive Analytics
Partnership with OptiMine Enables Search Marketers to Significantly Increase Paid Search Performance SAN JOSE, Calif. – Adobe Systems Incorporated (NASDAQ:ADBE) today announced that Adobe® SearchCenter+, a comprehensive search marketing management…
Symphony Advanced Media Launches With Accelerated Advertising Performance Measurement
Company’s cross-media measurement solutions bridge gaps in traditional ad performance measurement to deliver faster, more accurate consumer insights SAN FRANCISCO – Symphony Advanced Media, part of the Symphony Technology Group…
BuzzLogic Upgrades Its Conversational Media Planner with Improved Analysis, Insights and Scale
“BuzzPlanner” helps advertisers instantly improve brand metrics and ROI at scale, leveraging online conversations with custom, rich and standard media placements Enhanced input – system upgrades include the ability to…
[x+1] Elevates Leon Zemel, Greg Pier As It Looks To Grow Its Core Media Platform and Analytics Capabilities
NEW YORK – Online targeting platform leader [x+1], www.xplusone.com, announced it has promoted Leon Zemel to the position of Chief Analytics Officer and Greg Pier, to that of Senior Vice…
IAB, ANA & 4A’s Join Forces to “Make Measurement Make Sense”
Leading Trade Groups Take on Top Industry Challenge; Bain & Company and MediaLink engaged to support the effort PALM SPRINGS, Calif. – Three advertising trade groups have launched a major…
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18 February, 2013 -
18 February, 2013 -
18 February, 2013 -
