BOSTON – ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the next installment of its Audience Cost Calendar — a monthly…
MailOnline Survey Finds About 70% Plan to Spend More on It in the Next Year New York - MailOnline, the world’s largest global newspaper website, today reported that a new survey of…
Consumers, specifically women, are interacting on social media via advertising cues to show support for favorite brands BURLINGTON, MA - Burst Media, (http://burstmedia.com), a leading online media company and wholly owned…
Luxury Marketers Will Specifically Increase Use of Video and Rich Media to Engage Customers SAN FRANCISCO, CA and NEW YORK, NY and LONDON - Martini Media, a global media and advertising…
STAMFORD, Conn. - InsightExpress, a leading marketing research and data analytics firm, released research that indicates great promise for tablets as a powerful advertising channel. The InsightExpress analysis found that campaigns…
Ad-Receptivity Ratings on Par with Primetime Television NEW YORK – The Interactive Advertising Bureau (IAB) has released “45 Million Reasons and Counting to Check Out the NewFronts,” an in-depth research study…
Investment in digital marketing and analytics set to rise NEW YORK - Four in 10 top marketing executives say they are not well prepared to meet their objectives, citing a lack…
Survey shows 81 percent of moms respond positively to brands when offered rewards; more than one-third are motivated by non-financial rewards such as elite status or early access to products…
Solve Media Q1 Market Advisory Update Shows Bots Continue to Impact the Effectiveness of Online Advertising Campaigns NEW YORK - Solve Media (www.SolveMedia.com) issued its latest Bot Traffic Market Advisory update,…
Analysis Shows That Automation Can Help Drive Mobile Adoption and Growth LOS ANGELES - Rubicon Project, which operates the advertising industry’s largest, fastest and easiest-to-use independent real-time trading platform for buying…
