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Category: Advertising Regulations

Incisive Media’s ClickZ Offers Comments on the Federal Trade Commission’s Proposal

Otilia Otlacan | March 8, 2011 | 0 Comments

Do-Not-Track Mechanism Proposed by the FTC Affects the Online Ad Industry NEW YORK – ClickZ, Incisive Media’s resource for digital marketing news, information, commentary, advice, opinion and research, offered comments on the Federal Trade Commission’s (FTC) proposal to establish a do-not-track mechanism. FTC’s proposal would give consumers more control over the advertising they see, but [...]

Industry Self-Regulation is Starting to Solve the Do Not Track Problem

Otilia Otlacan | March 7, 2011 | 0 Comments

- Evidon, the Only Company Deploying Industry-Wide Compliance Solutions at Scale, Demonstrates Leadership Role in Comments to FTC and Thought Leadership IAB’s Blog – Call to Action Highlights Key Advantages for Companies Employing OBA to “Get with the Program” as Brands begin to Realize Benefits from Closer Consumer Engagements NEW YORK – As confusion reigns [...]

IAB Management Changes Announced

Otilia Otlacan | December 28, 2010 | 0 Comments

NEW YORK – David Moore, Chairman, Founder & CEO, 24/7 Real Media, Inc., and Chairman, IAB Board of Directors, sent the following letter to the IAB membership this morning: Dear IAB Members, As we prepare for a new year that promises to be another record setter for interactive advertising revenues, the IAB is announcing some [...]

Better Advertising Announces Open Data Partnership Designed to Give Consumers Comprehensive Transparency into Online Behavioral Advertising Data

Otilia Otlacan | December 21, 2010 | 0 Comments

Launch Partners Include: 33Across, Bizo, BlueKai, Demdex, eXelate, Lotame, SafeCount, and Turn Program’s Technology will Enhance Consumers’ Transparency into and Control over their Online Data NEW YORK – The Better Advertising Project, Inc. (Better Advertising) announced an unprecedented partnership toward launching a program that extends consumer notice and choice deep beyond the browser to companies [...]

Digital Advertising Alliance Endorses Better Advertising as the First Approved Technology Provider for Industry Self-Regulatory Program

Otilia Otlacan | October 13, 2010 | 0 Comments

AT&T among the Major Brands already Serving Notice with Billions of Monthly Impressions through the Better Advertising Platform NEW YORK – The Better Advertising Project, Inc. (Better Advertising) and the Digital Advertising Alliance (DAA), a joint project of the American Association of Advertising Agencies, the American Advertising Federation, the Association of National Advertisers, the Direct [...]

ContextWeb Introduces ContextWeb Real-Time Classifier (RTC)

Otilia Otlacan | August 3, 2010 | 0 Comments

RTC Makes Online Contextualization More Widely Available and Simplify Adherence to New IAB Taxonomy Standards; ContextWeb’s ADSDAQ Exchange Also Adopts New IAB Taxonomy Online to Track Inventory NEW YORK – ContextWeb, Inc., which operates the ADSDAQ Ad Exchange, the largest independent ad exchange, announced the launch of ContextWeb Real-Time Classifier (RTC). ContextWeb RTC categorizes web [...]

IAB Releases “Networks & Exchanges Quality Assurance Guidelines”

Otilia Otlacan | June 28, 2010 | 3 Comments

IAB Member Networks and Exchanges Commit to Greater Brand Safety NEW YORK – The Interactive Advertising Bureau (IAB) released the finalized “Networks & Exchanges Quality Assurance Guidelines,” a document that standardizes the information networks and exchanges provide to advertisers, enhances buyer control over the placement and context of advertising, and builds brand safety. The guidelines [...]

IAB and NAI Release Technical Specifications for Enhanced Notice to Consumers for Online Behavioral Advertising

Otilia Otlacan | April 20, 2010 | 1 Comment

Critical Step in Interactive Industry’s Ongoing Self-Regulatory Efforts NEW YORK – Advancing the self-regulatory efforts of the digital advertising and marketing industry, the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI) released the CLEAR Ad Notice Technical Specifications, a set of common technical standards enabling enhanced notice in online ads. These technical specifications [...]

eSpot Ad Network Suspended from IASH

Otilia Otlacan | April 16, 2010 | 0 Comments

IASH – the Internet Advertising Sales House council – confirmed that eSpot has been suspended from IASH membership. All IASH members are bound by the IASH code 9.2 to submit an audit every 6 months, and failure to doing so results in suspension of their IASH membership.

Manatt Adds Advertising Partner Marc Roth in New York

Otilia Otlacan | April 14, 2010 | 0 Comments

NEW YORK – Manatt, Phelps & Phillips, LLP, announced that Marc S. Roth has joined the firm as a partner in the Advertising, Marketing and Media Division. Roth comes to Manatt from Synapse Group, Inc., a subsidiary of the Time Warner Company, where he was Vice President and Chief Marketing and Compliance Counsel. He will [...]

IAB Networks & Exchanges Committee Develops Guidelines and Proposes Compliance Program

Otilia Otlacan | March 5, 2010 | 0 Comments

“Networks & Exchanges Quality Assurance Guidelines” Provide Marketers and Agencies with Greater Brand Safety and Trust CARLSBAD, Calif. – In a move that standardizes the information networks and exchanges provide to advertisers, enhances buyer control over placement and context, and builds brand safety, the Interactive Advertising Bureau (IAB) released “Networks & Exchanges Quality Assurance Guidelines” [...]

Self-Regulation, Your Business and Your Privacy

Otilia Otlacan | December 17, 2009 | 0 Comments

http://blog.betteradvertising.com/2009/12/07/self-regulation-your-business-and-your-privacy/ By Scott Meyer, CEO, Better Advertising Fitting The Pieces of Self-Regulation Together WASHINGTON – At Better Advertising, we believe that industry self-regulation is the key to more transparent ads that produce better results. How our industry fits the pieces of Self-Regulation together will be a major topic of conversation at the FTC’s Exploring Privacy [...]