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In Comments to the FTC, the Online Publishers Association Supports Self-Regulation of Online Advertising and Stresses Important Role of Behavioral Advertising to the Future of Digital Media

Otilia Otlacan | April 11, 2008 | 0 Comments

Magazine Publishers of America Endorses OPA Comments New York, NY – April 11, 2008 – In comments submitted today to the Federal Trade Commission, the Online Publishers Association (OPA) offered its support for the Commission’s goals of promoting self regulation of online advertising and improving consumer awareness of behavioral advertising practices. In addition, OPA emphasized [...]

Media, Marketing and Agency Executives Will Address the 08 Online Publishers Association Global Online Media Conference in London

Otilia Otlacan | March 11, 2008 | 0 Comments

Event will Include a Line-up of Speakers from Nike, Publicis Groupe, Nokia, BSkyB, Coca-Cola, Ogilvy Entertainment, HSBC, Washington Post, WPP and More NEW YORK, NY – March 11, 2008 – The Online Publishers Association (OPA) today announced that its 3rd annual global forum will feature CEOs and top marketing and media executives from advertising agencies, [...]

OPA Expands its Internet Activity Index with ‘Community’ Category

Otilia Otlacan | March 3, 2008 | 0 Comments

New York, NY – March 3, 2008 – The Online Publishers Association (OPA) today announced it has added a Community category to its Internet Activity Index (IAI). The OPA also released new IAI data for the month of January. The exclusive Index, which the OPA launched over four years ago, measures the amount of time [...]