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OPA Releases Findings of New Tablet Study and Implications for the Online Advertising Industry
12% of the total U.S. population own or use a tablet, Expected to rise to 23% by early 2012 New York, NY − The Online Publishers Association (OPA) released a new study, “A Portrait of Today’s Tablet User,” that was commissioned to learn about consumer usage of tablets, content consumption preferences, and implications for advertising [...]
Consumers Are Spending the Lionshare of Their Time Online with Content
Internet Activity Index Reveals Consumers Spend More Time Online with Content Than Community and Communications New York, NY – Internet users continue to spend a majority of their time with Content sites, up from 34 percent of total time spent in 2003 to 42 percent in 2009, a 24 percent increase, according to the Online [...]
Online Publishers Association New Ad Units Go Live
Bank of America, Cleveland Clinic, CNA, Frito-Lay, and Mercedes-Benz Leveraging New Formats to Achieve Online Marketing Goals NEW YORK, NY – The Online Publishers Association (OPA) announced a group of leading brands implementing the new ad units across OPA member sites. The units, which were originally announced in March, are designed to help marketers deliver [...]
Online Publishers Association Study Shows Consumers Exposed to Display Advertising Are More Engaged and Spend More Money Online
NEW YORK, NY – The Online Publisher’s Association (OPA) released a new research study, “The Silent Click: Building Brands Online,” which will be unveiled during the “Eyes on the Internet” tour kicking off in San Francisco on June 18th. Throughout the tour, the OPA will address the findings and host panel discussions with senior agency [...]
Online Media in South Africa 2009
DUBLIN – Research and Markets has announced the addition of the “Online Media in South Africa 2009” report to their offering. Online advertising in South Africa grew at the fastest rate of all countries in the English-language world in 2008, and is likely to repeat this performance in 2009.
Online Publishers Association Members Announce New Display Advertising Units
Inspiring a Renaissance of Creative Advertising on the Web NEW YORK, NY – The Online Publishers Association (OPA) announced a new initiative designed to help stimulate a renaissance of creative advertising on the Internet that meets the needs of marketers by better integrating their messages into the fabric of the Web. As part of the [...]
New Research Shows Advertising Effectiveness is up on Original Content Sites Despite Economic Downturn
Analysis of Independent Data Also Shows Advertising on Content Sites Performing Better Among Young, Affluent Audiences New York, NY – January 8, 2008 – A new report released today by the Online Publishing Association, OPA, found that after analyzing independent Dynamic Logic MarketNorms data, advertising effectiveness scores on quality, original content sites, as represented by [...]
Time Spent with Online Content Reaches New High in October, According to Online Publishers Association
Data from Internet Activity Index Shows Content on the Rise with Elections, Economic Crisis; Online Commerce at All-Time Low New York, NY – December 3, 2008 – The Online Publishers Association (OPA) today announced that time spent with online content reached a 2008 high in October, according to the group’s Internet Activity Index (IAI). And [...]
Online Publishers Association Extends Its Public Policy Efforts with Addition of Vice President of Government Affairs
Hires Executive with Capitol Hill Experience Complemented with Private Sector Work as Director of Government Affairs for IAC New York, NY – November 21, 2008 – As part of its continuing effort to engage in public policy related to digital media, the Online Publishers Association (OPA) today announced it has added the position of Vice [...]
Online Publishers Association Announces Ten New Member Companies
OPA Sites Now Engage 79% of U.S. Internet Audience New York, NY – October 21, 2008 – Nearly eight out of ten Americans who use the Internet visit an Online Publishers Association (OPA) site, according to new comScore data for August. The OPA also announced today it has recently added ten new Members and six [...]
Local Online Media Hold Significant Advertising Advantage
Online Publishers Association Report Finds Ads on Local Media Sites Excel at Delivering Results New York, NY – August 19, 2008 – Local media sites hold a distinct advantage when it comes to delivering results for advertisers, according to a new report by the Online Publishers Association (OPA). The study finds that consumers trust advertising [...]
Online Advertising Effectiveness Gets Significant Boost From Branded Content
Online Publishers Association Analysis of Independent Data Shows that Branded Content Sites Consistently Provide Greater Impact than Industry Norms, Portals and Ad Networks New York, NY – July 30, 2008 – Across a wide range of advertising metrics, branded content sites outscored Internet industry norms for the Internet 41 out of 43 times according to [...]
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