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mediaFORGE Challenges Foundations of Clicks & View-through Impressions for Campaign Optimization
White paper outlines the best and worst metrics for optimizing display media campaigns SALT LAKE CITY – mediaFORGE, a dynamic display media provider, released a white paper detailing its position on why optimizing campaigns for impressions, post-impression attribution, and click-through rate (CTR) does not give an adequate understanding of campaign performance, and how post-engagement is [...]
VINDICO Accreditation Renewed by Media Rating Council
Renewal of MRC accreditation demonstrates VINDICO’s commitment to building trust in online video advertising NEW YORK – VINDICO, the leading online video ad management platform, announced the renewal of their Media Rating Council (MRC) accreditation, which was initially granted in June 2010. Through this MRC accreditation renewal, VINDICO continues to demonstrate its commitment to building [...]
IAB Drives Mobile Marketplace Forward: Mobile Marketing Center of Excellence Releases Official Protocol for Creating In-App Ads
‘Mobile Rich Media Ad Interface Definitions’–MRAID–Empowers Seamless In-App Advertising Across the Mobile Landscape NEW YORK – The IAB Mobile Marketing Center of Excellence today released the final version of “Mobile Rich Media Ad Interface Definitions,” or MRAID. This initiative defines a common API (Application Programming Interface) for mobile rich media advertisements, establishing a framework of [...]
VivaKi and Evidon Announce New UK and European Partnership
LONDON – VivaKi, one of the leading media and digital communications organisations in the world, today announced an agreement with Evidon to power compliance with the EU ePrivacy Directive in the UK and throughout Europe. This agreement extends the US Preferred Provider agreement between the two companies.
IDG TechNetwork Selects Evidon as its Exclusive Provider of Compliance Services for the Interactive Media Self-Regulatory Program
Global Ad Network Signs Master Services Agreement with the Leading Regulatory Service Provider to Manage Compliance throughout the US and European Union NEW YORK – IDG TechNetwork today announced that it has chosen Evidon as the exclusive provider of compliance services for management of the Industry Self-Regulatory Program in the US, and the management of [...]
Claims Against interclick and Advertisers Dismissed
NEW YORK – interclick, inc. (Nasdaq:ICLK) announced that the sole remaining federal claim alleging violation of the Computer Fraud and Abuse Act (CFAA) and the state law claims for breach of implied contract and tortious interference have all been dismissed with prejudice by the United States District Court after determining the plaintiff had no legal [...]
Digital Advertising Alliance (DAA) is Step in Right Direction for Industry, Parks Associates Research Shows
New Report on Trends in Behavioral and Contextual-Based Advertising Shows Consumers Accepting of Targeted Advertising DALLAS – Creation of the Digital Advertising Alliance (DAA) is an important step for the $26 billion U.S. online advertising industry, according to Parks Associates’ new report Trends in Behavioral and Contextual-based Advertising.
IAB Opposes New Web Domain Program from ICANN
Controversial ICANN Plan Includes Exorbitant Fees for Web Publishers and Brand Marketers & Opens Doors to ‘Cyber Squatters’ NEW YORK – The Interactive Advertising Bureau (IAB) called on the Internet Corporation for Assigned Names and Numbers (ICANN) to withdraw its controversial new domain-naming plan, saying that the program to assign hundreds of thousands of new [...]
The True Meaning of DNT
The widespread adoption of audience targeting by Madison Avenue has prompted the Federal Trade Commission to call for more oversight of the industry through a proposed solution named Do Not Track (DNT). While the government’s intention is noble, DNT has become somewhat of a misnomer by adding more confusion than clarity. It’s time that we [...]
Leading Marketers, Agencies and Publishers Agree on Ground-Breaking Guiding Principles of Digital Measurement
NEW YORK, NY — The ANA (Association of National Advertisers), the IAB (Interactive Advertising Bureau), and the 4A’s (American Association of Advertising Agencies) announced the release of Guiding Principles of Digital Measurement. These five principles are the foundation of Making Measurement Make Sense, an ecosystem-wide initiative independently facilitated by the management consulting firm Bain & [...]
GoldSpot Media Launches Open Mobile Advertising Alliance Supporting IAB’s MRAID
SUNNYVALE, Calif. – GoldSpot Media, the leader in mobile rich media and video advertising solutions, launched the Open Mobile Advertising Alliance to accelerate adoption of the Interactive Advertising Bureau’s (IAB’s) forthcoming MRAID (Mobile Rich-media Ad Interface Definitions) spec for mobile rich media ads. This new standards-based solution empowers the advertising industry to seamlessly transact in-app [...]
OPA Releases Findings of New Tablet Study and Implications for the Online Advertising Industry
12% of the total U.S. population own or use a tablet, Expected to rise to 23% by early 2012 New York, NY − The Online Publishers Association (OPA) released a new study, “A Portrait of Today’s Tablet User,” that was commissioned to learn about consumer usage of tablets, content consumption preferences, and implications for advertising [...]
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