The annual conference offers multiple formats for attendees to get their marketing challenges addressed and build relationships with industry luminaries

SES Toronto 2013

TORONTO - SES Conference & Expo, the leading online and integrated marketing event series, announced today that online marketing and advertising professionals who attend this year’s SES Toronto Conference, June 12-14, 2013 at the Toronto Marriot Downtown Eaton Centre, will be able to participate in the popular “Meet the Experts Roundtable Forum.” This forum facilitates face-to-face interaction and discussion with industry thought leaders and leading practitioners. Attendees will also be able to hear these industry luminaries speak throughout two morning keynotes, 30+ conference sessions, theater presentations and express clinics on the Sponsor Showcase floor, and 4 ClickZ Academy onsite training workshops.

“The ‘Meet the Experts Roundtable Forum’ has become one of the most popular parts of the SES conference program”

Each roundtable discussion is led by 2 featured experts, with a total of 10 different key topics from which to choose. Some of the most popular topics include: Link Building, Content Marketing, PPC for Ecommerce, Video Optimization, Maximizing Mobile Marketing, and Social Media Optimization, and more.

“The ‘Meet the Experts Roundtable Forum’ has become one of the most popular parts of the SES conference program,” said Mike Grehan, Group Publishing Director at Incisive Media.

“In these informal roundtable discussions, SES Speakers are ready and willing to share their knowledge and expertise with conference attendees,” adds Grehan. “Attendees simply pull up a chair, take a seat and put forth their most challenging questions to the experts. What better way to get answers they need to hone their marketing campaigns?”

Grehan concluded, “Attendees can also move freely between different roundtables to make sure they get the most out of the session. After the Thursday, June 13^th ‘Meet the Experts Roundtable Forum,’ they can take their conversation and new contacts to our drinks.”

About SES Toronto

The SES Toronto conference includes informative presentations and panels, intensive training workshops, and a Sponsor Showcase floor. Each day is choreographed to leave plenty of time for networking opportunities with industry associates. Its real-time case studies provide attendees with best-practice knowledge that can be immediately applied to their marketing programs, and its classroom-style learning offers a high degree of interactivity.

The SES Toronto conference agenda, programmed by the SES Advisory Board, is designed to help online professionals with up-to-date marketing strategies and best practices. This year, specific consideration has been given to mobile marketing, Big Data, Web analytics, Email marketing, Display advertising, Content marketing, and e-Commerce. Visit http://sesconference.com/toronto/ for more information.

About Incisive Media

Incisive Media’s SES Conference & Expo is a leading global conference and training series focused on educating today’s digital marketing and advertising professionals. The SES sister brands include ClickZ, the provider of digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which covers news and information about search and analysis of the search engine industry, and offers tools for improving search marketing effectiveness.

Incisive Media is one of the world’s leading business-to-business (B2B) information providers, serving a wide range of financial, business technology and professional services markets globally. The company aims to bring product provider and purchaser business communities together using all the varied platforms available to a modern information business.

Whether communicating online, in print or in person, Incisive Media prides itself on its entrepreneurial culture, creating market-leading products for the industries it serves. The business operates across the main areas of financial services, with leading brands in the financial, legal, accountancy and IT sectors. For more information, visit www.incisivemedia.com.

For more news and event updates visit the SES press room.

Annual June conference offers experienced marketing and advertising professionals the knowledge and tools they need to traverse the dynamic digital landscape

SES Toronto 2013

TORONTO - With experienced marketing and advertising professionals seeking the knowledge and tools needed to traverse the dynamic digital landscape, SES Toronto 2013 today announced this year’s conference agenda. Case study and best practice presentations will detail how marketers integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers. SES Toronto conference & showcase, being held at the Toronto Marriott Downtown Eaton Centre on June 12-14, 2013, is designed by industry thought leaders and innovators.

“The SES Toronto programming reflects how digital marketing continues to expand. The conference is an opportunity to hear experts present their latest case studies, as well as time for specialists to tell us what tactics have been working well in their arenas”

“The SES Toronto programming reflects how digital marketing continues to expand. The conference is an opportunity to hear experts present their latest case studies, as well as time for specialists to tell us what tactics have been working well in their arenas,” said Andrew Goodman, SES Advisory Board Member and President of Page Zero Media.

SES Toronto sessions that reflect how digital marketing is tracking in 2013 include:

• Bringing Together Paid, Owned, and Earned Media
• Developing an Integrated Social Search Strategy
• Proving the Value of Your Search Campaign: Tangible SEO Metrics
• Mobile Marketing: Connecting with Your Consumers on the Move
• The RTB & Programmatic Trading Opportunity for Online Marketers: Truths & Myths
• Breaking Down the Borders: International & Multilingual SEO

About Incisive Media

Incisive Media’s SES Conference & Expo is a leading global conference and training series focused on educating today’s digital marketing and advertising professionals. The SES sister brands include ClickZ, the provider of digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which covers news and information about search and analysis of the search engine industry, and offers tools for improving search marketing effectiveness.

Incisive Media is one of the world’s leading business-to-business (B2B) information providers, serving a wide range of financial, business technology and professional services markets globally. The company aims to bring product provider and purchaser business communities together using all the varied platforms available to a modern information business.

Whether communicating online, in print or in person, Incisive Media prides itself on its entrepreneurial culture, creating market-leading products for the industries it serves. The business operates across the main areas of financial services, with leading brands in the financial, legal, accountancy and IT sectors. For more information, visit www.incisivemedia.com.

For more news and event updates visit the SES press room.

Michael Bayle, Senior VP and GM of ESPN Mobile, Eric Litman, Chairman and CEO of Medialets, and Brendon Kraham, Head of Global Mobile Sales and Product Strategy at Google, named panelists

SES New York 2013

NEW YORK - SES Conference & Expo series has announced that three mobile marketing experts will be keynote panelists at SES New York 2013. The leading event for experienced marketing and advertising professionals will take place March 25-28, 2013, at the New York Marriott Marquis. Click on registration and speaker conference details for up to date SES New York content.

Michael Bayle, Senior VP and General Manager of ESPN Mobile, Brendon Kraham, Head of Global Mobile Sales and Product Strategy at Google, and Eric Litman, Chairman and CEO of Medialets, will speak on Tuesday, Mar. 26, 2013, during the afternoon keynote panel about “Mobile marketing: Connecting with your audience on the move.”

Mike Grehan, publisher of Search Engine Watch and ClickZ and producer of the SES international conference series said, “For many years now we’ve been hearing that this is going to be the year of mobile – but have we finally got there? With so many mobile marketing opportunities and channels now available for companies to engage with their customers, the challenge is becoming greater for organizations to optimize their mobile strategies to positively affect their bottom line. This panel will address how key brands are delivering extra value to their customers through a streamlined mobile approach. Leading experts in the field will help you to learn how to integrate mobile into your overall marketing strategy to significantly boost your reach and revenue.”

Bayle is Senior Vice President and General Manager of ESPN Mobile. A former Yahoo! and Microsoft executive, he develops and manages all aspects of ESPN’s mobile strategy and execution, including content production, programming and publishing on every ESPN Mobile platform.

Most recently, Bayle was Vice President of Monetization and Marketing at Amobee, a leading mobile marketing developer, where he led global ad operations, North American business and market development and strategic partnerships. Prior to Amobee, he was Senior Director of Global Mobile Monetization at Yahoo!, where he launched Yahoo’s mobile advertising business, while building a global team that created mobile campaigns for Fortune 500 partners in 29 markets.

Litman is Chairman and CEO of Medialets, the essential advertising platform for mobile, tablets and connected devices. He is a pioneer of the Internet’s commercialization, and as a co-founder of Proxicom, helped to build one of the first, largest, and most successful publicly traded interactive agencies.

Litman most recently served as Managing Director of WashingtonVC, an early-stage fund and incubator. Previously, he held senior executive roles in high-growth Internet businesses, as founder and CEO of Viaduct Technologies, a global Internet and mobile interactive agency. He was also instrumental in building digitalNATION, a world leading web hosting and services provider, from its launch through its $100 million acquisition by Verio Internet/NTT (NYSE: NTT).

Kraham and his team are part of the Global Mobile Sales & Product Strategy Group. They are responsible for driving mobile revenue growth, scaling sales efforts around the world, and launching new ads products (across search and display) to the marketplace.

Kraham joined Google as part of the company’s acquisition of AdMob in May 2010 where he served as a senior director of sales. He has more than 10 years of experience in sales having previously lead teams at Google and LookSmart. He is a graduate of Seton Hall University.

SES New York 2013 offers a variety of conference passes. For more information, click on rates and registration details. Group discounts for 4 or more pass holders from the same company are also available by contacting german.chavez@incisivemedia.com and are the best value for the lowest price possible.

About SES New York

The SES New York conference includes informative presentations and panels, intensive training workshops, and a large exhibit hall. Each day is choreographed to leave plenty of time for networking opportunities with industry associates. Its real-time case studies provide attendees with best-practice knowledge that can be immediately applied to their marketing programs, and its classroom-style learning offers a high degree of interactivity.

SES New York stands out from other events because it carefully hand selects a committee of industry experts, both newcomers and veterans, who listen to what the attendees want to learn about. The result: customized and comprehensive content that you can’t get at any other conference. Visit http://sesconference.com/newyork/ for more information.

Europe’s leading digital marketing event is packed full of essential content to help digital marketers navigate the changing digital landscape

SES London 2013

LONDON - SES London 2013 kicks off next week at the Queen Elizabeth II Conference Centre. Europe’s leading digital marketing event, which will be held from 18-21 February, features three days of must-see conference sessions that cover the latest on everything from Mobile, Big Data, Content Marketing, Real-Time Bidding, and much more.

In addition to being packed full of essential content to help digital marketers navigate the digital landscape, SES London 2013 also features a two-day expo featuring leading vendors in the industry, along with a host of networking opportunities from Meet the Experts Roundtable Forums to a Networking Cocktail Reception on Tuesday evening.

“London has proven its ability to put on big events over the last 12 months, and we look to continue that trend as we host SES London,” said Jon Myers, a member of the SES Advisory Board as well as Vice President and Commercial Director EMEA for Marin Software. “We see a recurring theme amongst sessions this year, which looks at integrating search marketing campaigns into your wider media mix,” he added.

“We’ve also decided to reduce the number of speakers in each panel session to two people, plus a moderator. This means each speaker will have 25 minutes enabling them to share more expert tips and go deeper into more advanced levels of insight on their specialist subject,” Myers concluded.

Among the must-see sessions at the SES London 2013 are:

• Link Building in a Post-Penguin World – Developing and executing a link-building strategy, even after the Penguin update, does not have to be a daunting task if you separate it into internal and external strategies.
• The Age of Big Data & the Modern Marketer – The shift of marketing pounds online and the increasing role of social media have ushered in the era of Big Data, in which marketers must effectively mine and analyse massive amounts of data and respond to changing business needs instantly.
• Next-Generation Site Architecture – We all know how to develop sites to be search-engine friendly, but how do we architect sites for the rapidly evolving cross-media challenges of social-media, real-time, and user-generated content?
• Enterprise Level SEO – As SEO has elevated itself into a position where it impacts the entire way a company works, practitioners of SEO in large organisations have to battle with the challenges of education, budgeting and implementation.
• Living in a ‘Smart’ World – How Mobile and Tablets are Shifting User Behaviour – Whilst over half of Facebook and Twitter users are now coming from smart devices, what are the opportunities for brands around Social, Mobile and Location?
• SEO Tools Deep Dive – Both paid and natural search in the modern-day require technology to automate manual processes and give deeper insight into search data.
• Using RTB to Drive Customer Acquisition & Revenue – As digital marketing becomes increasingly multichannel, data-driven, and real-time, smart brands need to realise the power of data and programmatic buying as part of a multichannel digital strategy to drive customer acquisition and revenue.

About SES London 2013

With its “best ever programme,” places will be in high demand and close to capacity. To book last-minute tickets now, go to SES London rates and registration details. For group discounts for 4 or more delegates, call +44 (0)870 240 8859 or email Sophie.Eke@incisivemedia.com.

About Incisive Media

Incisive Media’s SES Conference & Expo is a leading global education conference and training series focused on the digital marketing industry. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness. For more information, visit http://www.incisivemedia.com/.

Mike Proulx, Senior VP and Director of Social Media at Hill Holliday and author of Social TV, to keynote at SES New York 2013

SES New York 2013

NEW YORK - SES Conference & Expo series announced that Mike Proulx, Senior VP and Director of Social Media at Hill Holiday and author of Social TV, will be the opening keynote speaker at SES New York 2013. The leading event for experienced marketing and advertising professionals will take place March 25-28, 2013, at the New York Marriott Marquis.

“SES is produced and presented by a team dedicated to ensuring you get the best information, education, and value for money,” said Mike Grehan, publisher of Search Engine Watch and ClickZ and producer of the SES international conference series. “At SES New York, we’ve made some big changes to create a blockbuster agenda featuring Mike Proulx and other top industry experts.”

The opening keynote is entitled, “Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile.” Proulx will examine the changing television landscape and illustrate how brands must approach the medium once labeled “traditional” as new media.

According to Proulx, the convergence of television with the web, social media, and mobile has put our long-standing beliefs about TV at a crossroads with our modern behaviors around the medium. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile devices allow us to watch and interact with television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms.

Proulx is a Senior Vice President and the Director of Social Media at Hill Holliday, a renowned advertising agency based in Boston, where he leads a team with a focus on cross-channel integration, emerging and social media. He has spent the last 17 years working at various interactive, high-tech, and new media companies on the agency-side, client-side, and as an entrepreneur. He has spoken at dozens of events and has been widely featured in the press including The New York Times, Fast Company, TV Guide, Forbes, BusinessWeek,Mashable, and NPR.

Proulx conceived, produced, directed, and co-host the TVnext summit, which took place in early 2011 and 2012. He is the co-author of Social TV, a best-selling book from Wiley publishing that launched in February of 2012. He is also the host of the social TV web series, The Pulse on Lost Remote. He holds a Master’s degree in Computer Information Systems from Bentley University and in 2012 was named the Ad Club’s Media All Star.

SES New York 2013 offers an Early Bird discount of up to $600 for those who register for a conference pass by Feb. 21, 2013. Group discounts for 4 or more pass holders from the same company are also available by contacting german.chavez@incisivemedia.com and are the best value for the lowest price possible.

About SES New York

The SES New York conference includes informative presentations and panels, intensive training workshops, and a large exhibit hall. Each day is choreographed to leave plenty of time for networking opportunities with industry associates. Its real-time case studies provide attendees with best-practice knowledge that can be immediately applied to their marketing programs, and its classroom-style learning offers a high degree of interactivity.

SES New York stands out from other events because it carefully hand selects a committee of industry experts, who listen to what the attendees want to learn about. The result: customized and comprehensive content that you can’t get at any other conference. For more information, visit http://sesconference.com/newyork/.

About Incisive Media

Incisive Media’s SES Conference & Expo is a leading global education conference and training series focused on the digital marketing industry. Other Incisive resources for interactive marketers include Click for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness. For more information, visit http://www.incisivemedia.com/.

Two ‘Meet the Experts Roundtable Forums’ give attendees a unique opportunity to learn, network and share information with their peers and leading industry specialists

SES London 2013

LONDON - The SES Conference & Expo series has announced that experienced marketing and advertising professionals who attend this year’s SES London, which takes place 18-21 February 2013, at the Queen Elisabeth II Conference Centre, will be able to “Meet the Experts” at Europe’s leading digital marketing event. This includes hearing from the industry’s thought leaders and leading practitioners who will speak at three morning keynotes, 36 conference sessions, 6 theatre presentations in the Expo Hall, 4 onsite training workshops, and 2 Express Clinics. It also includes the opportunity to “Meet the Experts” during two roundtable forums.

“As many thousands of past attendees are aware, getting to meet the expert speakers for some one-on-one time is one of the most valuable elements of the conference,” said Mike Grehan, Publisher of ClickZ, Search Engine Watch and producer of SES Conference & Expo. “So, we’ve made it even easier.”

He added, “Our ‘Meet the Experts Roundtable Forums’ give attendees a unique opportunity to learn, network and share information with their peers and leading industry specialists. With a choice of several roundtable discussions, each focusing on different key topics and featuring 2 experts, these opportunities should not be missed. Attendees can simply choose the roundtable most pertinent to them and join the discussion!”

Grehan concluded, “Attendees can also move freely between different roundtables to make sure they get the most out of this session. After Tuesday’s Meet the Experts Roundtable Forum, they can take their conversation and new contacts to our networking cocktail reception where they can continue the discussion over a few drinks. Or, after Wednesday’s Meet the Experts Roundtable Forum, attendees can take their conversation and new contacts straight into our networking luncheon where they can continue the discussion!”

About SES London 2013

With its “best ever programme,” places will be in high demand and close to capacity. To book last-minute tickets now, go to SES London rates and registration details. For group discounts for 4 or more delegates, call +44 (0)870 240 8859 or email Sophie.Eke@incisivemedia.com.

About Incisive Media

Incisive Media’s SES Conference & Expo is a leading global education conference and training series focused on the digital marketing industry. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness. For more information, visit http://www.incisivemedia.com/.

Two ‘Meet the Experts Roundtable Forums’ give attendees a unique opportunity to learn, network and share information with their peers and leading industry specialists

SES New York 2013

NEW YORK - The SES Conference & Expo series today announced that experienced marketing and advertising professionals who attend this year’s SES New York, which takes place March 25-28, 2013, at the New York Marriott Marquis, will be able to “Meet the Experts” at the leading search and social marketing event in the industry. This includes hearing from the industry’s thought leaders and leading practitioners who will speak at three morning keynotes, 53 conference sessions, 15 theater presentations in the Expo Hall, and 7 onsite training workshops. It also includes the opportunity to “Meet the Experts” during two roundtable forums.

“As many thousands of past attendees are aware, getting to meet the expert speakers for some one-on-one time is one of the most valuable elements of the conference,” said Mike Grehan, Group Publishing Director at Incisive Media. “So, we’ve made it even easier.”

He added, “Our ‘Meet the Experts Roundtable Forums’ give attendees a unique opportunity to learn, network and share information with their peers and leading industry specialists. With a choice of several roundtable discussions, each focusing on different key topics and featuring 2 experts, these opportunities should not be missed. Simply choose the roundtable most pertinent to you and join the discussion!”

Grehan concluded, “Attendees can also move freely between different roundtables to make sure they get the most out of this session. After Tuesday’s Meet the Experts Roundtable Forum, they can take their conversation and new contacts to our networking cocktail reception where they can continue the discussion over a few drinks. Or, after Wednesday’s Meet the Experts Roundtable Forum, attendees can take their conversation and new contacts straight into our networking luncheon where you can continue the discussion!”

An Early Bird discount of up to $600 is available for those who register for a conference pass by Feb. 21, 2013. Group discounts for groups of 4 our more pass holders who are from the same company and register at the same time are also available.

About SES New York

The SES New York conference includes informative presentations and panels, intensive training workshops, and a large exhibit hall. Each day is choreographed to leave plenty of time for networking opportunities with industry associates. Its real-time case studies provide attendees with best-practice knowledge that can be immediately applied to their marketing programs, and its classroom-style learning offers a high degree of interactivity.

The SES New York agenda, programmed by the SES Advisory Board, is designed to help online professionals with better strategies and best practices. This year, specific consideration has been given to mobile marketing, Big Data, Web analytics, Email marketing, Display advertising, content marketing, and e-Commerce. Visit http://sesconference.com/newyork/ for more information.

About Incisive Media

Incisive Media’s SES Conference & Expo is a leading global education conference and training series focused on the digital marketing industry. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness. For more information, visit http://www.incisivemedia.com/.

With 3 ‘Kick-Ass’ Keynotes, 36 Sessions on Hot Topics, and 72 Industry Experts as Speakers, 14th Annual SES London is Shaping Up to be Europe’s Leading Digital Marketing Event

SES London 2013

LONDON - The final conference agenda for SES London 2013, which has just been updated, highlights the latest trends and challenges facing the online marketing industry. The 14^th annual SES London will be held 18-21 February, 2013, at the Queen Elizabeth II Conference Centre.

“With three ‘kick-ass’ keynotes, 36 sessions on hot topics, and 72 industry experts as speakers, SES London 2013 is shaping up to be Europe’s leading digital marketing event,” says Mike Grehan, publisher of Search Engine Watch and ClickZ and producer of the SES international conference series. “Along with three days packed full of essential content to help experienced and advertising professionals navigate the digital landscape, SES London 2013 also includes a 2-day expo featuring leading vendors in the industry, along with a host of networking opportunities.”

On Tuesday, 19 Feb., Dave Coplin, Chief Envisioning Officer, Advertising and Online, Microsoft UK, will give the Morning Keynote, which is entitled, “Future Forward – Paradigm Shifts in the Digital Revolution.”

Coplin says, “The web is quietly, but quickly, undergoing a social revolution, blending the analogue and digital worlds to become even more powerful in the way we all live, work and play. Search is at the very heart of this change as the internet evolves to be more about ‘doing’ and less about ‘finding’. Understanding this change is crucial, not just for the satisfaction and welfare of consumers and customers, but equally for the success and relevance of brands and businesses. This session will uncover the challenges (and opportunities!) faced by us all as we move further into this new way of living and working, and how shifting to a more human approach enables us to unlock the full potential of all that technology has to offer a modern society.”

On Tuesday, one of the conference sessions on hot topics is entitled, “How to Earn Visiblity & Links Through Killer Content Strategy.” SES London 2013 held a poll on Facebook last week that allowed the audience to vote on the final session. This was the winning session.

On Wednesday, 20 Feb., Dara Nasr, Head of Agency Sales, Twitter, will give the morning keynote, “Maximising Realtime Marketing Opportunities and Transmedia Storytelling.” He will provide:

• Examples of how people connect through shared interests
• Case studies of brands communicating with their customers
• Learnings around harnessing a transmedia approach to planning
• Real-time examples of brands pushing their campaigns further and faster

On Wednesday, another one of the hot sessions is entitled, “Remarketing/Retargeting Done Right… & Wrong.”

On Thursday, 21 Feb., Marty Weintraub, Founder & Evangelist, aimClear, will give the morning keynote, “Optimizing Humans! The Art Of Data-Driven Social Marketing.” Attendees will:

• Learn techniques for mapping search to social. Discover how to identify socially plugged-in authority users along classic lines of search conversion semantics history.
• Explore organic and paid social mashup tactics to leverage the data.
• Investigate data-driven friending tactics: Life & career altering perspective shifts regarding how community managers (and everyday people) can undertake programmatic outreach to connect with personal & business authority users and collect them as friends for fun and profit.
• Probe killer social media paid tactics to target the “whole user” in social channels.
• Consider new KPIs for measuring social media efforts, including “friend leads” and conversion.

On Thursday, one of the hot sessions is entitled, “Living in a ‘Smart’ World – How Mobile and Tablets are Shifting Social Behaviour.”

About SES London

SES London 2013 offers a range of conference passes for any one day or all three days of the conference, a half-day or full day of onsite training, as well as the full conference plus the training. Group discounts for groups of 4 our more pass holders who are from the same company and register at the same time are also available.

About Incisive Media

Incisive Media’s SES Conference & Expo is a leading global education conference and training series focused on the digital marketing industry. Other Incisive resources for interactive marketers include Click for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness. For more information, visit http://www.incisivemedia.com/.

SES London 2013

LONDON –  SES London is Europe’s leading digital marketing event, covering the latest trends and challenges facing the online marketing industry. The three day event is packed full of essential content to help you navigate the digital landscape with guidance from leading experts on Search, Social Media, Display, Mobile, Email and more.

Keynote presentations from Europe’s most prodigious digital advocates include Dave Coplin, Microsoft UK’s Chief Envisioning Officer, who will take us on an intriguing journey through the changes in technology explaining how they are linked to changes in society. Dara Nasr, Twitter’s Head of Agency Sales, will explain how people connect through shared interests and how brands are using Twitter to push their campaigns even further.

The keynote presentations will be followed by a daily programme of compelling sessions and panel debates, delivered by a stellar line up of speakers from leading vendors and UK brands, including; Argos and Moneysupermarket.

Some of the key sessions introduced this year include:

The Age Of Big Data and The Modern Marketer
Understand how Big Data will impact your business and how to leverage the latest advancements in technology,

Remarketing And Retargeting – The Right And Wrong Way
Discover what to do—and what not to do—when executing remarketing campaigns. Whether you’re interested in search retargeting or site retargeting this session will have it covered.

Using RTB to Drive Customer Acquisition And Revenue
Andy Mihalop from Moneysupermarket will show how the financial giant is using RTB is to drive prospecting, retargeting, and cross-selling to increase revenue.

SES London attracts thousands of people at every level of experience who come to learn the very latest tools and techniques for today’s digital marketers. The event is centered around a thriving community spirit, where attendees and speakers are encouraged to network and share their knowledge across the entire digital marketing spectrum.

At SES London 2013 leading practitioners will show how to execute winning strategies for your business, while recognising and avoiding the pitfalls in your digital marketing campaigns. Delegates will leave with new expertise and tactics they can implement right away.

For the full programme of events at SES London go to http://sesconferencelondon.com/london
For more information or to register, go to http://sesconference.com/london/registration-details.html

Up to $1,000 Savings When You Register By December 13

SES New York 2013

NEW YORK - Incisive Media announced that the preliminary agenda for SES New York 2013, taking place March 25-28, is now live. Thousands of marketers and agency professionals are expected to gather at the Marriott Marquis for the leading digital media marketing conference.

“In today’s economy, we’re very aware that our SES conference programming and activities have to produce significant ROI, so we incorporate the latest topics, trends and issues and invite the industry experts to present them,” said Mike Grehan, Group Publishing Director at Incisive Media. “After hearing our panelists’ and presenters’ case studies and best practices, attendees will walk away with practical tips, tricks, and strategies they can implement as soon as they return to their offices.”

The SES New York program feature sessions and panels that cover all areas of digital, online, and Internet marketing for those at any level of experience. Topics covered include:

• Social Media
• Mobile Marketing
• Email Marketing
• Big Data
• Web Usability
• Paid Search
• SEO
• Web Analytics
• e-Commerce
• Content Marketing
• Demand Generation
• Video Advertising
• Display Advertising
• Link Building
• Keyword Research

A special savings of up to $1,000 is available for those who register by December 13. Attendees also receive a discounted nightly hotel rate if they secure their reservation by March 2.Register here.

About SES New York

The SES New York conference includes informative presentations and panels, intensive training workshops, and a large exhibit hall. Each day is choreographed to leave plenty of time for networking opportunities with industry associates. Its real-time case studies provide attendees with best-practice knowledge that can be immediately applied to their marketing programs, and its classroom-style learning offers a high degree of interactivity.

The SES New York agenda, programmed by the SES Advisory Board, is designed to help online professionals with better strategies and best practices. This year, specific consideration has been given to mobile marketing, Big Data, Web analytics, Email marketing, Display advertising, content marketing, and e-Commerce.

About Incisive Media

Incisive Media’s SES Conference & Expo is a leading global education conference and training series focused on the digital marketing industry. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com.

For more news and event updates visit the SES press room.