Presentation at iMedia Agency Summit Will Address How Agencies Can Successfully Use Attribution to Optimize Clients’ Cross Channel Marketing Performance

NEEDHAM, Mass. - Visual IQ, the leading cross channel marketing attribution software provider, announced that co-founder and CEO Manu Mathew addressed agency leaders at the iMedia Agency Summit in Austin, Texas during a closed-door, agency-only dinner on May 4. During the presentation, Mathew debunked common myths about marketing attribution and share insights on how agencies can utilize marketing attribution technology to measure and optimize marketing efforts for clients across both online and offline channels.

“Shift Happens: Math Men + Mad Men”

For agencies that manage marketing efforts for their clients across multiple channels, it can be a challenge to get a handle on all the performance data coming from disparate sources and measure the combined impact of all the media they buy. This is where marketing attribution, the art and science of discovering how multiple channels and tactics interact to contribute to a conversion, comes into play. During this interactive session, Mathew explored how agencies can implement and operationalize attribution management processes to provide clients with a clear picture of the performance of their overall marketing ecosystem and deliver actionable recommendations on where to invest budget to significantly improve marketing ROI. Attendees learned:

• Best practices for truly embracing marketing attribution in an agency setting, including looking beyond common misconceptions such as implementation time, required resources and changes to agency workflow
• How marketing attribution augments existing media buying process to help agencies improve their upon their baseline
• How adding a marketing attribution solution helps agencies increase their value and provide a better overall level of service to clients

The iMedia Agency Summit is a twice-annual event that brings together agency elites to discuss creative strategy, media technology, consumer platform innovation and more. The summit, titled “Shift Happens: Math Men + Mad Men,” addressed concerns and formulate best practices at the helm of agency transformation. The invitation-only event took place at the Hyatt Regency Lost Pines Resort and Spa in Austin, Texas. To learn more about the event or to see the full agenda, please visit the event website.

About Visual IQ

Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.

Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as the Standards Committee of the Digital Analytics Association.

Visual IQ can be reached at info@visualiq.com or by visiting www.visualiq.com.

Event success shows the digital marketing field will continue to flourish

ad:tech San Francisco 2013

DALLAS - ad:tech San Francisco 2013, the leading and most diverse digital marketing event in the country, had more than 8,500 in total attendance. The two-day event took place on April 9 and 10 and brought digital marketers and advertising and technology enthusiasts from around the world to network, learn and immerse themselves in the ever-growing digital marketing field.

“The positive feedback from this year’s event is further proof that the digital marketing field is continuing to flourish and ad:tech is the premier conference for professionals in the space. We’re looking forward to what the New York show will bring the industry this fall.”

Almost 1,300 of the overall audience participated in the conference program, which consisted of keynotes, breakouts, Q&A sessions and panels covering mobile, brand, display, performance and innovation. Also, complimentary education from Google and other industry thought-leaders created standing-room-only crowds in booths and the ad:tech Tutorials Theater on the expo floor.

In addition to top-notch education, attendees at ad:tech took advantage of seeing and testing the latest products and services showcased by 211 exhibitors and sponsors. Many companies participated in Innovation Alley, a feature area dedicated to new and innovative solutions for marketers. Extending its commitment to highlighting pioneering technology and services was the return of Startup Spotlight, a competition to find the most innovative companies in the digital marketing field. General Mills and Wonderful Pistachios each chose a startup winner to bring their pitch in-house. Linqia won in the social commerce category with General Mills, while Wonderful Pistachios selected two winners, AppGlu and SpyderLynk, for the mobile commerce category.

It wasn’t all work and no play for the ad:tech crowd. Features and events such as the Networking Pub Crawl, game:tech and various photo booths around the expo floor provided a way to relax, unwind and network.

For the first time, ad:tech co-located with Under the Influence Summit. This partnership provided exhibitors and attendees with an even wider range of products and content to stay competitive and expand their knowledge base. “We’re thrilled with the turnout at the ad:tech San Francisco 2013,” says Nicole Buraglio, Marketing Director, ad:tech. “The positive feedback from this year’s event is further proof that the digital marketing field is continuing to flourish and ad:tech is the premier conference for professionals in the space. We’re looking forward to what the New York show will bring the industry this fall.”

Following a successful show in San Francisco, ad:tech is excited to announce that registration for ad:tech New York is now open. The event will take place November 6-7 at the Javits Center in New York City.

More information:

• For more on ad:tech: www.ad-tech.com/
• To register for ad:tech New York: na.ad-tech.com/ny/
• Follow @adtech on Twitter and join the conversation using #adtechNY

About ad:tech

ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events – 10 shows in seven countries annually – blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com.

ad:tech is owned by dmg :: events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg :: events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg :: events, visit www.dmgevents.com.

Annual June conference offers experienced marketing and advertising professionals the knowledge and tools they need to traverse the dynamic digital landscape

SES Toronto 2013

TORONTO - With experienced marketing and advertising professionals seeking the knowledge and tools needed to traverse the dynamic digital landscape, SES Toronto 2013 today announced this year’s conference agenda. Case study and best practice presentations will detail how marketers integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers. SES Toronto conference & showcase, being held at the Toronto Marriott Downtown Eaton Centre on June 12-14, 2013, is designed by industry thought leaders and innovators.

“The SES Toronto programming reflects how digital marketing continues to expand. The conference is an opportunity to hear experts present their latest case studies, as well as time for specialists to tell us what tactics have been working well in their arenas”

“The SES Toronto programming reflects how digital marketing continues to expand. The conference is an opportunity to hear experts present their latest case studies, as well as time for specialists to tell us what tactics have been working well in their arenas,” said Andrew Goodman, SES Advisory Board Member and President of Page Zero Media.

SES Toronto sessions that reflect how digital marketing is tracking in 2013 include:

• Bringing Together Paid, Owned, and Earned Media
• Developing an Integrated Social Search Strategy
• Proving the Value of Your Search Campaign: Tangible SEO Metrics
• Mobile Marketing: Connecting with Your Consumers on the Move
• The RTB & Programmatic Trading Opportunity for Online Marketers: Truths & Myths
• Breaking Down the Borders: International & Multilingual SEO

About Incisive Media

Incisive Media’s SES Conference & Expo is a leading global conference and training series focused on educating today’s digital marketing and advertising professionals. The SES sister brands include ClickZ, the provider of digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which covers news and information about search and analysis of the search engine industry, and offers tools for improving search marketing effectiveness.

Incisive Media is one of the world’s leading business-to-business (B2B) information providers, serving a wide range of financial, business technology and professional services markets globally. The company aims to bring product provider and purchaser business communities together using all the varied platforms available to a modern information business.

Whether communicating online, in print or in person, Incisive Media prides itself on its entrepreneurial culture, creating market-leading products for the industries it serves. The business operates across the main areas of financial services, with leading brands in the financial, legal, accountancy and IT sectors. For more information, visit www.incisivemedia.com.

For more news and event updates visit the SES press room.

Company Previews Next Generation of Professional Video and Audio Products and Launches Adobe Anywhere for Video

Adobe MAX 2013
2013 NAB Show

SAN JOSE, Calif. – At the annual National Association of Broadcasters (NAB) Show, Adobe Systems Incorporated (Nasdaq:ADBE) showcased new software and video technology that is transforming the way broadcasters, filmmakers and video professionals create and deliver high-quality productions across multiple screens. Highlights of the show include the first public demonstrations of the next generation of Adobe’s flagship video tools including Adobe® Premiere® Pro, Adobe After Effects® SpeedGrade™, Adobe Audition® Adobe Prelude™, Adobe Media Encoder and Adobe Story before their official release. NAB attendees saw a modern, highly-interoperable set of video tools that enable fast, seamless workflows.

“Broadcasters, filmmakers and video professionals are looking for modern tools that meet the demands of today’s evolving video industry”

Adobe is also announcing Adobe Anywhere for video – a modern, collaborative workflow platform that empowers teams using Adobe professional video tools, to work together accessing and managing centralized media and assets across virtually any network. Adobe demonstrated its new solutions during the NAB 2013 Show at its booth #SL3910, South Hall in the Las Vegas Convention Center, April 8 – 11. Adobe professional video and broadcast tools have also been presented in nearly 100 partner booths throughout the NAB exhibition.

The company also announced it is offering a special offer aimed at video professionals in North America to join Adobe Creative Cloud™ for $29.99 a month for their first year, which is 40 percent off the regular price of an annual membership to Adobe Creative Cloud. Although the new features being previewed at NAB are not yet publicly available, one of the major benefits of Adobe Creative Cloud membership is that members get access to the latest upgrades and features as soon as they are released for no additional cost. This offer is valid through April 19, 2013. For more information, visit here.

The next version of Adobe video tools has been developed with features created in direct response to the needs of filmmakers, broadcasters and video professionals. In fact, the multiple Academy Award winning Coen brothers have been working directly with the Adobe Premiere Pro product team and are switching to Adobe Premiere Pro for their next feature film slated for late 2013.

“Broadcasters, filmmakers and video professionals are looking for modern tools that meet the demands of today’s evolving video industry,” said Steve Warner, vice president of product development, Adobe. “Adobe’s video tools revealed today provide content creators with one powerful toolset to help them produce exceptional content and streamline workflows. From Academy Award winning filmmakers like the Coen brothers to global broadcasters, these innovative tools are what will continue to drive the shift to Adobe video solutions across the broadcast and media industries.”

Revealing the Future of Video and Audio

At NAB, Adobe will provide a sneak peek of new features coming to Adobe’s professional video tools. Innovative features in the upcoming versions of the tools will give users more creative control, so they can tell their story with more impact, as well as speed up daily tasks with powerful performance and productivity enhancements.

Every editor’s process is different, and with the next version of Adobe Premiere Pro, editors can work the way they want. Increased customization capabilities, significant new shortcuts for faster, keyboard-driven editing, Link & Locate to quickly relink media, and an expanded set of supported media formats let editors work smarter and faster. It also has more powerful color workflows with the addition of the Lumetri™ Deep Color Engine, to easily apply rich color grading looks directly in Adobe Premiere Pro. Or, users can send files to the newly redesigned Adobe SpeedGrade, for precise control over every aspect of their project’s color and light. The next version of SpeedGrade sports a greatly improved user interface designed with efficiency in mind. It gives users faster access to regularly used tools, and the new one-click Shot Matcher feature that matches clips from different cameras with varying lighting conditions.

“Adobe’s video tools just keep getting faster and more powerful with each new release,” says Adam Pertofsky, award-winning editor and partner at Rock Paper Scissors. “When I’m editing commercials, speed and flexibility are critical. There are so many great new features in Adobe Premiere Pro that are clearly designed with editors in mind. And the integration of Adobe video tools allow me to forget about the technology and focus on the most important part of my job as an editor – thinking creatively.”

A powerful new version of Adobe After Effects® brings motion graphics and visual effects artists more creative possibilities and allows them to work easily in 3D with the new Live 3D Pipeline with Maxon Cinema4D integration. The Refine Edge tool enables faster, superior rotoscoping results and the Warp Stabilizer VFX feature allows users to stabilize a specific portion of a shot. New creative tools in Adobe Audition® include Sound Remover and Preview Editor to help improve overall sound quality.

Logging and ingest tool Adobe Prelude has matured since its release at NAB 2012, with new ability to scrub thumbnails in the project panel to quickly see imported footage – a top customer-requested feature. Adobe Prelude now also adds metadata during ingest, and editing is faster with new Adobe Story panels giving Adobe Prelude and Adobe Premiere Pro users access to Story scripts, and ability to match the script to clips and using Speech to Text analysis.

Discussing the Fusion of New Media and Filmmaking

On Sunday, April 7, at 10:30 a.m. in room N250, Adobe led the Post|Production World keynote titled, “From Concept to Delivery: The Fusion of New Media and Storytelling.” The panel featured Adam Pertofsky, editor and partner at Rock Paper Scissors, Bayan Joonam of Soul Pancake, Rainn Wilson’s production and media company, and Patrick F. X. Murphy, Visual Effects Supervisor and Animation Director for “Annoying Orange” on Cartoon Network, who joined moderator Mark Randall, chief strategist for Adobe, to discuss how creativity and technology work together.

Availability

At NAB, Adobe is previewing the next generation of its professional video and audio products that are not yet publicly available. Learn more about the next versions of Adobe’s pro video and audio tools at www.adobe.com/go/nab_reveal. More information about Adobe’s next generation of creative tools will be unveiled at Adobe MAX, The Creativity Conference, May 4-8 in Los Angeles, CA.

Forward-Looking Statements Disclosure

This press release contains forward-looking statements, including those related to Adobe’s future product plans, which involve risks and uncertainties individuals should refer to Adobe’s SEC filings. Adobe does not undertake an obligation to update forward-looking statements.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2013 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Premiere, After Effects, SpeedGrade, Audition, Prelude, Creative Cloud, Lumetri, and Audition are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

Startups Will Compete in Two Challenges: Wonderful Pistachios Mobile Commerce and General Mills Social Engagement

ad:tech San Francisco 2013

DALLAS – ad:tech San Francisco, in partnership with Wonderful Pistachios and General Mills, is excited to announce the finalists of its Startup Spotlight Series: SpyderLynk, AppGlu, iMobileMedia, Pocket Change, Dlvr.it, NUVI, Linqia and Pixlwise.

“I’m thrilled to see what these brands have in store for the final rounds of judging for ad:tech’s Innovation Award.”

These recognized global brands partnered with ad:tech to find the most innovative new companies in digital marketing. The competition launched in February, with each brand hunting for a specific solution: Wonderful Pistachios Mobile Commerce and General Mills Social Engagement.

Over 45 startups entered, but only eight were chosen as finalists; four for the mobile commerce challenge and four for the social engagement challenge. The finalists will make their final business pitches live, on-stage at ad:tech San Francisco from April 9-10, 2013. The winner selected in each challenge will be awarded with the ad:tech Innovation Award and will be able to take their pitch in-house.

More information on the finalists:

Wonderful Pistachios Mobile Commerce

- SpyderLynk: SpyderLynk’s mobile platform allows marketers to activate meaningful mobile marketing engagements.

- AppGlu: AppGlu helps companies launch backend connected apps sooner and provides an innovative, web-based Control Center to better manage those apps after launch.

- iMobileMedia: iMobileMedia create applications that engage and reward personal relationships with brands wherever customers are making purchases.

- Pocket Change: Pocket Change offers a leading universal reward currency for mobile, creating more loyal and engaged customers and driving deeper value for app developers.

General Mills Social Engagement

- Dlvr.it: dlvr.it provides bloggers, publishers and brands a way to instantly syndicate content and expand their reach on the social web and into new channels.

- NUVI: NUVI provides actionable, real-time insights from the vast ocean of social conversation, helping customers visualize the story being told by data.

- Linqia: Linqia is a marketing platform that makes it easy for community leaders to earn money from trusted brands for sharing authentic stories.

- Pixlwise: Pixlwise is a software development studio in San Diego, California focused on bridging the Skills Gap by educating/training adults through a videogame platform.

“These finalists are the cream of the crop, pushing boundaries in advertising technology and creating real value for big brands and their customers,” said Tameka Kee, content director, ad:tech. “I’m thrilled to see what these brands have in store for the final rounds of judging for ad:tech’s Innovation Award.”

More Information

For more information on the Startup Spotlight competition, visit: http://na.ad-tech.com/sf/call-for-startup-spotlight/
For more information on ad:tech, visit: na.ad-tech.com/sf/
To register for ad:tech San Francisco 2013, visit: na.ad-tech.com/sf
Download the ad:tech San Francisco mobile app: http://na.ad-tech.com/sf/mobile-app/
Follow @adtech on Twitter and join the conversation using #adtechsf

About ad:tech

ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events – 10 shows in seven countries annually – blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com.

ad:tech is owned by dmg :: events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg :: events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg :: events, visit www.dmgevents.com.

About Roll Global and Wonderful® Pistachios

Roll Global is a $3 billion international company focused on healthy brands for healthy lifestyles. As a privately held company, its decisions are driven by the long-term health of the company, its customers and the planet.

The Wonderful Pistachios brand features upscale, premium packaging and a bold contemporary look, appealing to a sophisticated, health‐conscious consumer. Wonderful Pistachios are grown in Lost Hills, California, part of the San Joaquin Valley, the agricultural heartland of California. Grown, processed and packaged by Paramount Farms, Wonderful Pistachios are available at retail outlets and grocery stores nationwide and are available in a variety of sizes.

About General Mills

General Mills is one of the world’s leading food companies, operating in more than 100 countries. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, and Wanchai Ferry. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2012 worldwide sales of US $16.7 billion

Event at ad:tech San Francisco to feature keynotes, presentations and panels from leading industry executives

ad:tech San Francisco 2013

DALLAS – ad:tech San Francisco 2013 and Under the Influence Summit 2013 announced the agenda and sponsors for Under the Influence Summit, a comprehensive and unique forum for the marketing industry held during ad:tech San Francisco from April 9-10, 2013.

“Under the Influence Summit will feature some of the biggest marketing and media players, opening up many avenues for discussions on how to harness the power of influence through media, technology, word of mouth, data and advocacy marketing”

This superior digital marketing event about People-Powered Media features keynotes, presentations and panels from some of the biggest marketing and media players like Chad Hurley, Gary Vaynerchuk, Chris Anderson, and co-host Peter Guber; book signings with Under the Influence co-host Bonin Bough, Brian Solis and Mickey McManus, giveaways and much more. Panels include:

Earned Media: Booty Call or Wedding Bells?

Paid Media: Once it’s Paid For, Is Earned Media Authentic?

Made Media: Advertising In The Third Industrial Revolution

Influence Everywhere: How 5 Screens Have Flipped The Script

Collaborative Marketing: Driving Consumer Powered Products and Marketing

Growth-Hacking: Where Do We Go From Here?

“We’re honored to host this strong line-up of keynotes, presentations and panels focused on People-Powered Media in the technology capital of the world,” said B. Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelēz International, and co-host of Under the Influence Summit 2013. “It’s rare to get this much talent all under one roof talking about the future of marketing.”

Under the Influence Summit 2013 sponsors include: Expion, SocialChorus, Answers, Blab, BlogHer, CrowdTap, Dynamic Signal, Linqia, Kred, ShinDig, SocialWire, Tapinfluence, Tongal, Viggle, 26DotTwo, GroupHigh, Qnary, Unmetric, CMP.LY, CrowdCheck, Golden State Warriors, Meltwater, Nestivity, Tracx, TreeSwing, Viral Heat, and Wahooly.

“We’re excited to make Under the Influence Summit complimentary to students and professionals so that those interested have the chance to exchange and absorb information from leaders and pioneers of the industry,” said Peter Guber, CEO of Mandalay, Owner/Co-Executive Chairman of the NBA’s Golden State Warriors, Co-Owner of the Los Angeles Dodgers, and co-host of Under the Influence Summit 2013. “For that, we thank our wonderful sponsors. We couldn’t host such a great event without them.”

“Under the Influence Summit will feature some of the biggest marketing and media players, opening up many avenues for discussions on how to harness the power of influence through media, technology, word of mouth, data and advocacy marketing,” said Amy Allen, Senior Vice President, ad:tech. “This adds much more to the overall ad:tech experience.”

In conjunction with Under the Influence Summit 2013, ad:tech San Francisco 2013 is shaping up to be a stellar event. With 20+ hours of education in nine tracks – including Mobile, Brand, Display, Performance, Innovation, Social, Video, Tablets and Sponsored Workshops – plus four keynote sessions, there’s a wide range of content led by thought-leaders serving all segments of the industry.

More than 250 exhibitors will fill the Expo Hall with the latest products, services and technologies and prime networking opportunities will keep the community buzzing over the course of the two days. Those who sign up for ad:tech San Francisco 2013 will have complementary access to the Under the Influence Summit program.

More Information:

For complimentary registration to Under the Influence Summit 2013 pass, visit http://bit.ly/adtechSF13.

To register for ad:tech San Francisco 2013, visit www.na.ad-tech.com/sf

Download the ad:tech San Francisco app: http://na.ad-tech.com/sf/mobile-app/

Follow @adtech and @FollowInfluence on Twitter and join the conversation using #adtechsf and #Influence13SF

About ad:tech

ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events – 10 shows in seven countries annually – blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com.

ad:tech is owned by dmg :: events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg :: events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg :: events, visit www.dmgevents.com.

About Under the Influence

Under the Influence is an interactive advertising and technology conference and exhibition that focuses on emerging and disruptive marketing disciplines. Co-located with Advertising Week in New York City and ad:tech in San Francisco, Under the Influence features keynotes, speakers, panels and fireside chats from industry professionals. Each Under the Influence event includes an EXPO where media and technology companies showcase their products. For more information, visit www.influence13sf.com.