Social media agency co-founder reinforces need for social and advertising industry to lend resources to social good campaigns

Seattle, WA – Banyan Branch today announced that co-founder Dave Hanley has been honored as a Young Global Leader by the World Economic Forum, which each year recognizes distinguished leaders under the age of 40 from around the world. Hanley joins an exclusive group of top advertising industry professionals who have recently been honored with recognition as Young Global Leaders, including David Jones, global CEO of Havas and Euro RSCG; Tara Comonte, CFO of McCann Worldgroup; and Scott Spirit, chief strategy officer of WPP.

Hanley co-founded and is a Principal for Banyan Branch, a Seattle-based full-service social media agency that provides end-to-end marketing services for the world’s leading brands and non-profit organizations. The agency, with Hanley’s backing, is playing an instrumental role in the World Economic Forum Young Global Leader’s Thirst Global Water Awareness campaign, providing the organization with social media strategy and developing its website, http://thirst4water.org/. The goal of the organization is to raise awareness around individuals’ water footprint—or how much water they use and is needed to support their lives on a day-to-day basis, to help people make better informed purchasing decisions.

Banyan Branch also provides numerous other non-profit organizations with social media strategy, interactive, campaign execution and resulting analytics, including GetSchooled, a non-profit focused on encouraging high school students to graduate and continue on to college, and Vittana, a leader in providing education loans to young people in developing countries, where Hanley is an Advisory Board Member.

“Social media has the power to catapult driving forces for change onto the world stage and channels such as Facebook and Twitter have become powerful megaphones to help increase awareness around global development issues,” said Hanley. “As the world becomes increasingly digital, it has connected people and empowered them to change their world and the world of those around them. Social media facilitates gatherings and movements, and can be used for political, social, educational and health-related changes that increase the global standard of living.”

A Fulbright Scholar, Hanley studied in Bangladesh in 2001 under Nobel Laureate Professor Mohammed Yunus, the founder of Grameen Bank. Grameen Bank, which won the Noble Peace Prize in 2006, is the largest microcredit bank in the world and the only business corporation to have won a Nobel Prize. Hanley received his Masters at Business Administration at Stanford University, and his Bachelor and Masters of Public Policy at Brigham Young University.

About The Forum of Young Global Leaders

Established in 2004 by Professor Klaus Schwab, The Forum of Young Global Leaders is a unique, multi-stakeholder community of the world’s most extraordinary young leaders who dedicate a part of their time to jointly address global challenges and who are committed to devote part of their knowledge and energy to collectively work towards a better future. Together the Young Global Leaders work to discover innovative solutions to today’s most pressing problems through various initiatives and workstreams, as well as catalyzing the next generation of leaders.

About Banyan Branch

Banyan Branch, based in Seattle, WA, is a full-service social media agency that provides end-to-end marketing services including strategy, creative, execution and analytics. With a holistic approach that integrates Strategy, Social Media Creative, Engagement and Research & Analytics, Banyan Branch delivers social media programs unmatched by smaller agencies, while providing more personalized service and quicker response than large-scale digital firms. Dozens of the world’s leading brands, including FOX, Viacom, Paramount, Hartz, Univision, Gilt Groupe, Microsoft and Windstar Cruises have partnered with Banyan Branch to implement a wide variety of social media campaigns. Any company ready to connect with its customers where they live and breathe, can contact Banyan Branch via www.BanyanBranch.com

LONDON & NEW YORK - The latest in a series of exclusive insider webinars on the EU ePrivacy Directive is to be hosted 22 March by Evidon, the world leader in empowering consumers and businesses to see, understand and control data online. This 90-minute session will specifically address the issues facing sell-side companies – ad networks, DSPs, trading desks, publishers and others – as businesses look to demonstrate compliance and increased tracking transparency in accordance with the often ambiguous guidance provided by regulators.

This practical open session will include anecdotal evidence from the sell-side itself on what companies are already doing to comply with the EU ePrivacy Directive before the 26-May deadline in the UK, and how they’re communicating the issue to consumers. In addition, there will be an in-depth exploration of third party responsibilities, workable consent mechanisms and other examples of best practice.

Taking part will be IAB’s Director of Regulatory Affairs, Nick Stringer; Daniel de Sybel, Director of Technology and Operations at Infectious Media; Zuzanna Gierlinska, Global Agency Director of Microsoft Advertising; Jonathan Harris, Digital Associate Director, Starcom MediaVest Group; and Evidon CEO Scott Meyer and CSO Colin O’Malley.

“There’s mounting pressure on the sell-side from government officials, legal experts and trade bodies to show they understand the Directive and can demonstrate progress towards the transparency mandate,” said Scott Meyer, Founder and CEO of Evidon. “But many questions remain and sticking our heads in the sand is just not an option anymore. This webinar will help clarify the rudimentary elements of the law, and help businesses operating within the EU and who have yet to formulate a strategy to get on the right track.”

The session takes place 10am ET/2pm GMT, 22 March 2012 and will last one hour and 30 minutes. To register attendance, please visit http://tinyurl.com/6nbaev3.

ABOUT EVIDON

Evidon empowers consumers and businesses to see, understand and control data online.

With insights fueled by its Ghostery browser extension and rich, 800+ company privacy database, Evidon enables businesses to assess the cookies and other tracking activity on their websites, helping them to protect their audience data and improve performance.

As the first and largest dedicated provider of privacy and compliance solutions for digital media, Evidon also enables leading brands, agencies, publishers, advertising networks and others to comply easily with privacy laws and self-regulatory programs across North America and Europe. Evidon serves over a billion “Ad Choices” notices daily on behalf of these businesses – in the U.S. and in local languages across Europe – giving consumers transparency into and control over how their information is used online.

By protecting themselves and empowering consumers, businesses build their brands and improve results.

For more information, please visit: www.evidon.com.

CeBIT, Hannover, Germany

ADmantX, the next-generation semantic advertising Web service, has been awarded the European Seal of e-Excellence in the Platinum category for its contextual advertising application (http://webservice.admantx.com). The prestigious European and global award honors ICT and digital media companies with an excellent track record in innovative marketing.

The 2012 Winners were announced today at CeBIT in Hannover, Germany. Margaretha Mazura, EMF Secretary General, declared: “2012 is a special year for the Seal: It is its 10th anniversary. In the quick-changing world of ICT, this is an achievement we are proud of. The Seal is increasingly gaining recognition and becoming a major focal point not only for Europe’s most successful digital media companies, in term of products and services, but also in terms of marketing. For the first time, we have 5 winners from China among the 42 winners from altogether 18 countries. This is an important step forward towards collaboration with emerging economies that started already years ago with Indian winners, and continued last year with winners from Brazil, Argentina and Mexico. Our virtual “Club of e-Excellence” shows European high-level companies paired with their global counterparts for fruitful future cooperation”.

“This award confirms the importance of innovative services to monetize online content”, said Luca Scagliarini, CEO, ADmantX. “We are proud that our leadership in this process is appreciated, and hope to bring even greater visibility to Italian technological excellence through this recognition.”

European Seal of e-Excellence
Awarded annually by EMF – The Forum of e-Excellence and its Partner Associations, the European Seal of e-Excellence is widely known for promoting companies in the digital field with innovative products and services, and excellent marketing practices to promote them.

New Regulated Industries Track Also Included in Program for Online Marketing Professionals

SES New York 2012
NEW YORK – In its commitment to bring online marketing professionals the latest best practices in the search and social arena, SES New York 2012 announced that it has added a new track entitled “Search in Regulated Industries” and sessions on two timely topics, brand protection and website migration.

SES New York, which attracts up to 4,000 online marketers, will be held at the Hilton New York on March 19-23, 2012. Incisive Media is offering an early-bird savings of up to $400 for those who register by March 2, 2012.

“As the search and social industry evolves, we’re committed to keeping up with the topics that interest our attendees and offering them best practices from industry experts who are on the forefront of these trends,” said Matt McGowan, Managing Director of Americas at Incisive Media. “This year three of the new search topics that we’ve assembled speakers for are the regulated industries, brand protection and website migration. In all cases, these experts represent a spectrum of companies, from consulting firms, to e-commerce sites, to the media, so attendees will get a diverse look at these timely search topics.”

“Search in Regulated Industries” Track

On the second day of SES New York, March 21, there will be three sessions addressing search in regulated industries:

“Legal Considerations for Search & Social in Regulated Industries,” a panel of speakers, Thomas C. Catan, Staff Reporter from the Wall Street Journal, Jud Soderborg, SEO Manager at Reprise Media, and other panelists, will discuss how, with increasing scrutiny towards online marketing, many regulated industries have been forced to look for ways to modify their legal terms for marketing and partnering with agencies and other third-party vendors

“Search Marketing & Social Media for Regulated Industries,” a panel moderated by Dr. Augustine Fou, Founder of Marketing Science Consulting Group, Inc., will lead a discussion on strategizing how to use competitive and benchmark analysis to develop and launch campaigns while staying within somewhat rigid guidelines and educating stakeholders.

“Search & Social Media Tactics for Regulated Industries” features Chris Boggs, who programmed the Regulated Industries track, and other experts delving into specific tactics marketers can employ in SEO, paid search and social media and still adhere to the guidelines of regulation. Boggs is a member of the SES Advisory Board and Director of SEO for Rosetta.

Other new sessions at SES New York

“Protecting High-Value Branded Search Terms“: On day one of SES New York, March 20, attendees will hear case studies from two online marketing executives from successful ecommerce companies. Moderated by Richard Brows, Paid Search Director for iSpy, the two speakers, Alex Irvin, Online Programs Director for 1 800 PetMeds, and Caroline Rolve, Head of Online for Links of London, will tell how they combated counterfeiters who were attempting to siphon off traffic from their PPC campaigns.

“SEO & Website Migrations: How to Have a Smooth Transition”: On day two of SES New York, March 21, Jessica Bowman, the CEO of SEOinhouse.com, will deliver a solo presentation on the technical aspects of redesigning and migrating a website. She will address such issues as merging domains, changing URLs and CMS requirements, and how to properly review requirements documentation and wireframes.

Meet the Experts: Round Table Forum

The very popular “Meet the Experts: Round Table Forum” will be held at 5 p.m. on day one of SES New York, March 20. Attendees choose the experts that want to chat with and move between tables, all the while enjoying their end-of-day cocktail.

Online marketers are encouraged to sign up for SES New York by taking advantage of Incisive Media’s early-bird savings of up to $400 for those who register by March 2.

About SES New York

The five-day SES New York conference includes informative presentations and panels, intensive training workshops and a large exhibit hall. Each day is choreographed to leave plenty of time for networking opportunities with industry peers. Its real-time case studies provide attendees with best-practice knowledge that can be immediately applied to their marketing programs, and its classroom-style learning offers a high degree of interactivity.

The SES New York agenda, programmed by the SES Advisory Board, is designed to help online professionals do their jobs better. This year, specific consideration has been given to Demand Gen, SEO, PPC, RTB, mobile, local, as well as both earned and paid social media.

About Incisive Media

Incisive Media’s SES Conference & Expo is a leading global conference and training series focused on search engine marketing. Other Incisive resources include ClickZ, which provides digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which covers news and information about search and analysis of the search engine industry, and offers tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information in print, online and in person. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com.

For more news and event updates visit the SES press room.

Recognized for creating new opportunities in marketing, branding, advertising and publishing

SALT LAKE CITY – mediaFORGE, the leading dynamic display media solution, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. mediaFORGE was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value and media buzz.

mediaFORGE is an innovative leader in the online display advertising industry. Its award-winning technology tracks consumer interactions with its dynamic banner ads, uniquely positioning it to measure how ads influence actual shopping behavior – a long-time challenge in the online marketing world. A white paper outlining mediaFORGE’s position can be found at mediaFORGE.com/resources.

mediaFORGE and the OnMedia Top 100 Companies will be honored at AlwaysOn’s OnMedia NYC event on February 22st, 2012, at the Time Warner Center.

“mediaFORGE is thrilled to be recognized among such an elite group of media and advertising companies,” says mediaFORGE CEO Tony Zito. “We could not be more proud of our company, our team and the vision we are working together to achieve.”

A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at:

http://www.aonetwork.com/AOStory/Announcing-2012-OnMedia-100-Top-Private-Companies

About mediaFORGE

mediaFORGE is a dynamic display media company that delivers a personalized and interactive ad experience designed to capture prospects and increase revenue. Its pioneering shared-revenue model charges marketers according to measured engagement that can be attributed to incremental revenue – never for impressions or view-throughs. With mediaFORGE, online marketers can employ the best aspects of display advertising with a low-risk business model, transparent data reports, and best-in-class account managers, making it the most compelling and efficient path to optimal return on ad spend (ROAS). For more information, visit mediaFORGE.com.

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn’s preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

Mobile Marketing Leader Shortlisted in the Most Sought After Awards Competition in the Global Communications Industry

Mobile World Congress 2012
KIRKLAND, Wash. – Hipcricket, the one-stop mobile marketing and advertising brand owned by Augme Technologies, Inc. (OTCBB: AUGT or “Augme”), announced that it has been named a finalist in the GSM Association’s (GSMA) 17th Annual Global Mobile Awards. Hipcricket was selected as a finalist in the “Mobile Marketing & Advertising Agency of the Year” category from a pool of more than 600 entries. It honors firms that are “spearheading the growth, adoption and evolution of mobile advertising”.

The award will be announced during Mobile World Congress to be held in Barcelona, Spain on February 28, 2012.

For seventeen years, the GSMA Global Mobile Awards have showcased cutting-edge mobile products, services and initiatives around the world. The “Mobile Marketing & Advertising Agency of the Year” category is new to this year’s competition.

“This news comes at an exciting time for our company, as we recently surpassed the 150,000 mobile campaign milestone and recorded a 76 percent increase in campaigns year-over-year,” commented Eric Harber, Chief Operating Officer of Hipcricket. “We’re honored to be named a finalist in such a prestigious competition where we are recognized for such accomplishments.

“Mobile advertising is a rapidly growing and important part of Hipcricket’s business. Key to our offering is our post-click engagement platform. Rather than looking at mobile advertising as a one-off, an increasing number of Hipcricket clients use our mobile advertising solutions as a means to move product and build awareness, but also to re-engage the user. Several have employed our Software as a Service (SaaS) platform and advertising solutions to grow their opt-in databases. An opted-in consumer is extremely important to our customers and commands higher premiums.”

As a full service mobile marketer, Hipcricket offers its technology platform and leverages all mobile channels to help brands engage with consumers anywhere at any time. The company creates multi-channel SMS and MMS campaigns, mobile websites, QR codes, and branded apps for its clients, which include Nestle, Macy’s, Miller Coors and The American Cancer Society.

“Reflecting the intensity of competition and innovation across the mobile ecosystem, we saw a record 600 entries and an exceptionally high quality field of contenders vying for this year’s Global Mobile Awards,” said Michael O’Hara, Chief Marketing Officer, GSMA. “It is a significant achievement to have made the shortlist, and our warmest congratulations go to all the nominees announced today. We look forward to the unveiling of the winners at the Mobile World Congress next month.”

About Hipcricket

Hipcricket, a brand of Augme Technologies (OTCBB: AUGT), is the one-stop mobile marketing and advertising solution for brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket’s customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Its proven technology, strategic and marketing services and experienced account management teams have provided measurable successes across an industry-leading 150,000 campaigns for such clients as Macy’s, MillerCoors, Nestle, KFC, and Clear Channel. Hipcricket has also created the first comprehensive permission-based mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.

Hipcricket is based in Seattle, Washington, with operations in New York, Atlanta, Dallas, Los Angeles, San Francisco, Chicago and Tucson. For more mobile marketing and mobile advertising information, please visit www.hipcricket.com.

Talking Baby Returns with New Ad Campaign Focused on “Life Events”

NEW YORK – E*TRADE Financial Corp. (NASDAQ: ETFC) announced that E*TRADE Securities LLC will return to the biggest advertising event of the year with a new Talking Baby commercial slated to debut during the NBC television network broadcast of Super Bowl XLVI on February 5, 2012. This marks the fifth anniversary of the iconic E*TRADE Baby campaign. An additional new Baby spot will be debuted this weekend during the AFC and NFC conference championships.

The new Baby ad is part of an integrated multi-channel campaign that highlights the full range of products and services E*TRADE offers to help investors plan their financial future, available both online at etrade.com and through the firm’s growing network of financial consultants and retail branches.

“We’re thrilled to announce the E*TRADE Baby is back to make his fifth consecutive appearance in the big game,” said Nick Utton, Chief Marketing Officer at E*TRADE. “The Baby has become an iconic brand ambassador that has enabled us to capture the imaginations of investors and effectively showcase the benefits of our investment solutions in a memorable and entertaining way.”

The Super Bowl spot, one of a series of new ads planned for 2012, features the E*TRADE Baby interacting with people facing special life events that trigger a need to consider financial planning.

“As E*TRADE continues to evolve its strategy and service offering beyond trading to serve investors’ full range of financial needs both near- and long-term, so too has our marketing strategy,” said Mr. Utton. “Our evolved approach keeps our campaign fresh and engaging by featuring meaningful life events that people can easily relate to, and providing a unique Baby perspective on the E*TRADE investing solutions available to help them.”

According to a recent survey commissioned by E*TRADE, approximately one-in-three (32%) of those who plan to watch this year’s Super Bowl expect to communicate with others during the game via Facebook® and/or Twitter®. To maximize the investment and reach of the Super Bowl ad before, during and after the game, the campaign’s online presence will include:

A new viral video featuring “Top Ten Baby Moments”
Real-time updates from the Talking Baby on Facebook and Twitter
Redesigned YouTube® Brand Channel featuring E*TRADE’s most popular commercials and videos
In addition to the new Super Bowl spot, E*TRADE will launch a new series of Investing Solutions television spots in February, showcasing products, people and tools in a unique demo format that presents a compelling case for choosing E*TRADE.

The campaign was created by Grey New York, E*TRADE’s advertising agency of record since 2007.

“Super Bowl” is a registered trademark of the NFL and is used here for factual purposes only. NFC and AFC are registered trademarks of The National Football League. E*TRADE Financial Corporation and its affiliates are not affiliated with the Super Bowl or the National Football League.

About E*TRADE Financial

The E*TRADE Financial family of companies provides financial services including online brokerage and related banking products and services to retail investors. Specific business segments include Trading and Investing and Balance Sheet Management. Securities products and services are offered by E*TRADE Securities LLC (Member FINRA/SIPC). Bank products and services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries. More information is available at www.etrade.com.

#RTTS12: The Future Is Happening Now

LOS ANGELES – the Rubicon Project, the online advertising technology company, reveals details for its Real Time Trading Summit (#RTTS12) in New York City. On February 15th at 8:00 a.m. EST at the Hudson Hotel, the Real Time Trading Summit will convene leaders from across the advertising ecosystem to discuss and reveal the opportunity of automated ad trading for comScore 500 publishers and their advertisers.

Attendees will include executives from top media companies, agencies and leaders in the advertising technology ecosystem. With a stellar speaker lineup delivering actionable insights, the Real Time Trading Summit will bring attendees and their business into the new world of Real Time Trading. The Summit will feature “The End of Advertising,” a conversation between Michael Wolff, contributing editor for Vanity Fair, Wired and British GQ and Jay Sears of Rubicon Project.

The Real Time Trading Summit will feature visionaries, industry experts and advertising leaders including:

Michael Wolff, author of Burn Rate & contributing editor, Vanity Fair, Wired and British GQ
Joanna O’Connell, Senior Analyst, Forrester Research
Tim Gentry, Head of Optimisation & Effectiveness, Guardian News & Media
Frank Addante, CEO & Founder, Rubicon Project
Randall Rothenberg, President & CEO, IAB
Vikram Somaya, VP, Global Operations and Audience at Thomas Reuters
Roland Cozzolino, CTO, MediaMath
JT Batson, President, DDS Digital
And more to be announced.

Real Time Trading Summit is an invite-only event. The content will be focused on helping educate and facilitate conversations among the comScore 500 publishers. To request an invitation or find out more information, please visit: http://www.regonline.com/realtimetradingsummit

About the Rubicon Project

the Rubicon Project launched in 2007 with a mission to automate buying and selling across the $80 billion global online advertising industry. REVV, the company’s real-time trading platform, has executed nearly two trillion trades for more than 450 of the largest properties on the Internet. REVV helps Comscore 500 publishers like Time Inc., News International and CareerBuilder make more money by optimizing their ad revenue, eliminating unnecessary ad operations costs, protecting and growing their direct sales channel and ensuring their sites’ visitors are safe. Today, REVV analyzes more than 1 trillion bids resulting in more than 100 billion successful and protected trades each month from more than 52,000 advertisers using 700 buying channels (ad networks, exchanges and DSPs). Ad buyers turn to REVV for single point real-time access to the #1 network reach of users (650 million uniques as ranked by Quantcast) across premium inventory and audiences. Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and Sydney, the company is backed by $60 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia, Comcast Ventures and News Corporation.

One-day event being held in collaboration with the Online Marketing Summit (OMS)

SES Accelerator San Diego 2012; Online Marketing Summit 2012
SAN DIEGO – The SES Conference & Expo has announced a one-day event in San Diego, the SES Search and Social Accelerator. This event is being held in collaboration with the Online Marketing Summit (OMS) and will take place from 8:30 a.m. to 6:30 p.m. on Thursday, February 9, 2012. The SES Accelerator is aimed at experienced marketing and advertising professionals who have been in the industry for 3 to 5 years. For more information or to register to attend SES Search and Social Accelerator or Online Marketing Summit, visit: http://sesconference.com/accelerator/.

The sessions at the SES Accelerator will consist of three concurrent tracks beginning after the keynote on Thursday and continuing through to 5:30 p.m., and then followed by SES’ traditional Black Hat/White Hat Unconferenced session. Topics will focus on search, social and analytics and sessions will feature the top experts in these fields.

The event’s opening Spotlight Session, “Optimizing Humans! The Art of Data-Driven Social Marketing,” will be given by Marty Weintraub, the CEO of aimClear. The online marketing agency has managed Facebook ad campaigns generating over 10 billion impressions internationally for clients including MarthaStewart.com, Siemens, Second Life and Budget Direct. Weintraub has written extensively for respected Internet marketing trade publications and is the author of the book Killer Facebook Ads.

When asked about his Spotlight Session, Weintraub remarked, “Wondering how to explode your social media strategy? This keynote presentation focuses on immediately actionable paid and organic social tactics marketers can use for enhanced demographic research and data-driven community outreach.”

“We’re thrilled to be working with OMS to deliver a highly compelling day of online marketing best practices,” said Mike Grehan, the Global VP of Content for SES parent company Incisive Media. Grehan, who will be delivering the day’s opening remarks prior to Weintraub’s keynote speech, continued, “We anticipate our attendees will embrace a day of free idea exchanges on the subject of internet marketing but, unlike our other events, there will be no exhibitor floor or vendor sales. The focus will be strictly on actionable education for today’s experienced marketing and advertising professionals.”

To register for SES Accelerator, complete the registration form.

About SES

Incisive Media’s SES Conference & Expo is a leading global conference and training series focused on search engine marketing. Other Incisive resources include ClickZ, which provides digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which covers news and information about search, analysis of the search engine industry, and offers tools for improving search marketing effectiveness. For more news and event updates visit the SES press room.

Incisive Media is a leading global provider of specialized business news and information in print, online, and in person. The company’s principal markets include financial services, legal services, commercial real estate, marketing services, and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com.

About Online Marketing Summit

Online Marketing Summit (OMS) offers an educational environment that facilitates incredible learning, networking and collaboration opportunities amongst marketers, executives and digital professionals. OMS is singularly committed to its mission to educate marketers on the emerging best practices of online marketing through a professional development conference and exhibition. More than 12,000 marketers have learned, collaborated and networked at OMS events over the years. For more information, visit www.onlinemarketingsummit.com.

Online Marketing Professionals to Hear Best Practices from Case Studies, Workshops and Panels of Industry Experts at SES New York

SES New York 2012
NEW YORK – SES New York 2012 announced today that Avinash Kaushik, Digital Marketing Evangelist for Google and Author of Web Analytics 2.0, will present the keynote address at the conference to be held at the Hilton New York on March 19-23, 2012. At SES New York Kaushik, whose keynote is entitled “Business Optimization in a Digital Age,” will present his latest insights on designing multi-channel digital marketing programs to achieve maximum economic value.

The largest search and social media event of its kind, SES New York attracts 3,500 to 4,000 online marketers. Incisive Media is offering a pre-agenda savings of up to $800 for those who register by January 20, 2012.

“We promise our attendees they will hear from the most innovative experts – the most creative minds in the industry – and who could personify this better than Avinash Kaushik,” said Matt McGowan, Managing Director of Americas at Incisive Media. “Even though the surge of social media has caused search marketing to become much more complicated, he’s promised to convince us that the right integrated digital marketing strategy can pay off with big returns on investments.”

“SES New York is always a high point in my conference year, and I’m preparing to add to the excitement with my keynote on balancing the many digital marketing channels across the four most important business drivers,” said Kaushik. “Metrics play a significant role in multi-channel digital strategies and I will, as usual, be discussing how to leverage key metrics for optimal campaign results. I’m really looking forward to meeting old friends and meeting new colleagues at the show.”

About SES New York

The five-day SES New York conference includes informative presentations and panels, intensive training workshops and a large exhibit hall. Each day is choreographed to leave plenty of time for networking opportunities with industry peers. Its real-time case studies provide attendees with best-practice knowledge that can be immediately applied to their marketing programs, and its classroom-style learning offers a high degree of interactivity.

The SES New York agenda, programmed by the SES Advisory Board, is designed to help online professionals do their jobs better. This year, specific consideration has been given to Demand Gen, SEO, PPC, RTB, mobile, local, as well as both earned and paid social media.

Until end of day January 20, 2012, Incisive Media is offering a pre-agenda registration savings of up to $800.

About Avinash Kaushik

Avinash Kaushik is the Digital Marketing Evangelist for Google and the co-founder of Market Motive Inc. Through his blog, Occam’s Razor, and his best-selling books, Web Analytics: An Hour A Day and Web Analytics 2.0, Kaushik has become recognized as an authoritative voice on how marketers, executive teams and industry leaders can leverage data to fundamentally reinvent their digital existence. Kaushik puts a common sense framework around the often frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centricity and leveraging bleeding-edge competitive intelligence techniques.

Kaushik brings practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including SES Conference & Expo, Monaco Media Forum, iCitizen, JMP Innovators’ Summit, The Art of Marketing and Web 2.0.

Kaushik has lectured at major universities such as Stanford University, University of Virginia, University of California – Los Angeles and University of Utah. Avinash received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.

About Incisive Media

Incisive Media’s SES Conference & Expo is a leading global conference and training series focused on search engine marketing. Other Incisive resources include ClickZ, which provides digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which covers news and information about search and analysis of the search engine industry, and offers tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information in print, online, and in person. The company’s principal markets include financial services, legal services, commercial real estate, marketing services, and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com.

For more news and event updates visit the SES press room.

Shazam-enabled Super Bowl commercials extend viewer engagement to the ‘second screen’ of mobile devices

NEW YORK – Shazam®, the world’s leading mobile discovery company, today announced that Shazam for TV™ will play a major role in several television advertising campaigns running during the Super Bowl, an event known as much for its cutting-edge advertising as it is for the game itself. This year, Super Bowl sponsors are taking advantage of live second-screen audience engagement by incorporating Shazam into their TV commercials. Several brand sponsors will amplify their spots with unique mobile content and valuable offers delivered to TV audiences in real-time.

Andrew Fisher, Shazam’s Chief Executive Officer, said, “For more than a decade, advertisers have captured the imaginations of Super Bowl fans with their most creative and daring campaigns. This year, Shazam is proud to be a part of that tradition of innovation by partnering with some of the world’s leading brands to offer an unprecedented viewing experience. Over the last year, consumers have used Shazam to unlock special offers and content from the companies they love and know, they will be able to have that same level of interactivity during this year’s biggest television event, Super Bowl XLVI.”

Viewers who have Shazam installed on their smartphones will be able to use the app during The Big Game to enter sweepstakes for major prizes, get additional information about a brand or product, view additional special content, download free music and more.

Since launching Shazam for TV with a Dockers campaign in 2010, Shazam has continued to expand its offering, working with global brands such as Proctor and Gamble, Unilever, Pillsbury, Bud Light and Sony Pictures. To date, Shazam has delivered multiple custom interactive campaigns for partners ranging from global A-List brands to TV shows and one-off events like the Disney Christmas Day Parade on ABC.

“No one else has come close to delivering as many unique campaigns, nor do they have our scale, with more than 175 million people who use Shazam,” said Fisher. “Shazam is the leader in second-screen interactive TV, and brands and producers are actively extending their engagement with our proven technology at scale, driving real impact.”

Advertisers integrate Shazam for TV to extend their commercials to the second screen, creating a custom follow-on experience to achieve their goals and engage viewers. For example, when people use Shazam to tag a 30-second spot, they can unlock additional content or shop from their couch. And, since it is saved in their “my tags” list for later, it is automatically “bookmarked” to view anytime and anywhere.

About Shazam

Shazam is the world’s leading mobile discovery company, enabling people to experience and share content across mobile devices and the Internet. With more than 175 million people using the service in 200 countries, Shazam has created a new way to learn about music, TV and brands and share finds with friends.

For people who don’t yet have the Shazam application on their smartphone, it can be found on iTunes App Store, Android Market, Amazon App Store, AT&T’s AppCenter, Verizon VCast app store, Nokia Store, Windows Phone Marketplace, BlackBerry App World, and GetJar.

For further information about Shazam Entertainment visit www.shazam.com and @ShazamNews or follow them on Facebook.

Most Improved Brand of the Year Awarded to State Farm

MOUNTAIN VIEW, Calif. – Ace Metrix, the authority of television advertising effectiveness, today honors Microsoft Kinect as the 2011 Brand of the Year and State Farm Insurance as the Most Improved Brand of the Year. Microsoft Kinect delivered twelve ads that earned the highest average Ace Score (619) of the nearly 1,000 brands tracked by Ace Metrix in 2011. To be considered for Brand of the Year, a brand must have aired at least 10 new television ads during 2011.

“It is a remarkable achievement to make one great ad, which Microsoft Kinect did with its category award-winning commercial ‘Sensor Turned Voice and Movement To Magic.’ It is, however, an entirely different challenge to consistently create great ads – which is exactly what Kinect was able to do in 2011,” said Peter Daboll, CEO of Ace Metrix. “Kinect’s ability to seamlessly blend innovation, possibility, and storytelling across different lengths resulted in an average Ace Score which fundamentally outperformed the field. To think that Microsoft was able to sustain a strong Kinect launch in 2010 with such a compelling set of ads in 2011 is a testament to their outstanding agencies, brand teams, and production teams.”

Joining Kinect as the most compelling brands in 2011 were M&M’s, Apple’s iPhone brand, Coca-Cola and Applebee’s.

“While it is not surprising to see these iconic brands at the top of the list, it is worth noting that each has distinguished itself in highly competitive categories, not only emerging as the brand leader in areas like mobile devices, casual dining, non-alcoholic beverages, candies and snacks, but across the entire advertising landscape,” Daboll said. “While being likeable is important for brands, the ability to reach consumers across a variety of dimensions, from emotional to rational is what creates a strong Ace Score, and these brands performed exceptionally well in this regard.”

Most Improved Brand: State Farm

Most Improved Brand of the Year was awarded to State Farm who demonstrated the most significant increase in average Ace Score from 2010 to 2011.

“As a brand, State Farm made extraordinary strides in 2011 compared to 2010,” continued Daboll. “State Farm increased its average Ace Score by almost 14 percent while airing fewer ads. As a result, they were able to deliver far more value at significantly reduced production costs, making their marketing expenditure work harder in 2011.”

Top Five Brands of 2011, by Average Ace Score*

Click the brand name to view five of the top scoring ads of 2011.

*Definition: Ace Score is the measure of ad creative effectiveness based on viewer reaction to national TV ads. Respondents (n=500+) are randomly selected and representative of the U.S. TV viewing audience. The results are presented on a scale of 0-950, which represents scoring on creative attributes such as Watchability, Relevance, Desire, Attention, Change, Information and Likeability. Norm for ads over the last 90 days is 536. Brand of the Year is calculated from all brands that fielded more than 10 new pieces of creative in 2011. Most Improved Brand is calculated from those qualified brands as compared to their Average Ace Score from 2010. Average Ace Score of a brand is determined by totaling all of the Ace Scores earned by a brand in the calendar year of 2011 and dividing by the number of ads aired.

Ace Metrix will reveal scores for every Super Bowl ad on February 5th.

About Ace Metrix

Ace Metrix is the industry authority in measuring and understanding the impact of advertising creative. Through patent-pending Ace Score™ measurement technology, Ace Metrix collects and measures the consumer impact of every nationally breaking TV ad in near real-time. Through its Creative Lifecycle Management™ suite of products, Ace Metrix provides actionable creative analysis, from ideation through real-time in-market performance optimization, to many of the world’s leading advertisers and agencies. Ace Metrix works with leading global advertisers. For more information, visit www.acemetrix.com

- More than 16,000 Votes Cast on iMediaConnection.com
- Starcom, AKQA, Digitas, Razorfish, MediaStorm, Hyperfactory, 22squared, and iProspect Win Category Awards

SCOTTSDALE, Ariz. – Questus took top honors as Agency of the Year during an awards dinner celebrating the first-ever iMedia Agency Awards, Tuesday, Dec. 6, at the iMedia Agency Summit in Scottsdale, Arizona.

Joining Questus were agencies winning awards in nine other categories, garnering the top votes in each category from a field of more than 50 finalists. All nominees and winners were selected during several weeks of voting on iMediaConnection.com, which saw more than 16,000 votes cast from industry executives and no small amount of “campaigning” on the part of nominees.

“We’re obviously thrilled to have been voted Agency of the Year,” said Joseph Dumont, partner with Questus, after accepting the award. “We have fantastic clients, a driven and passionate team, and had a terrific 2011 on a variety of levels and we’re looking forward to an even better 2012. This is a great way to end a great year, here with our partners at iMedia.”

The winning agencies in each category were: Questus, Agency of the Year; Ignition Interactive, Digital Boutique Agency of the Year; Starcom, Campaign of the Year (for ESPN’s Igniting Football Enthusiasts During 2011 NFL Draft); AKQA, Most Innovative Agency Website; MediaStorm, Best Agency for Video; Hyperfactory, Best Agency for Mobile; 22squared, Best Agency for Social; Razorfish, Best Agency for Out-of-Home; Digitas, Best Agency for Integrated Media; iProspect, Best Agency for Search.

“ESPN has such a strong appreciation of and support for putting human understanding at the center of brand efforts, and we’re so excited to have won this for work with clients who understand the importance of digital within the human experience. Digital media provides an amazing palette for marketing creativity, and we’re grateful to the recognition for the ideas at play in this effort,” said Amy Dickerson, Associate Director, at Starcom USA.

To see the final nominees and learn more about the work that got them to the finalist stage at the iMedia Agency Awards visit www.imediaconnection.com/iMediaLists/2011/agency-award-winners/. The 2012 iMedia Agency Awards will be presented at the iMedia Agency Summit, Dec. 2-5 2012, back at the Camelback Inn, Scottsdale, Ariz.

“iMedia is so excited to launch this yearly iMedia Agency Awards event spotlighting a spectacular list of agency finalists known for their industry-leading accomplishments. These agencies represent an extraordinary body of work that is driving digital marketing to new heights. Congratulations to everyone,” said Josh Messinger, VP Online, iMediaConnection.com

About iMedia Communications

Founded in 2001, iMedia is a community that inspires and propels the industry’s most powerful digital marketing partnerships, professionals, and ideas through events and media. For more information on iMedia Summits visit www.iMediaConnection.com\Summits.

IAEE Annual Meeting & Exhibition 2011

LOS ANGELES – Encore Media Partners’ managing partner, Cristopher Levy, will present a session entitled “Leveraging Mobile Marketing to Drive Attendance, Engagement and Value” at the International Association of Exhibitions and Events (IAEE) Annual Meeting & Exhibition, Dec. 6 – 8, 2011, in Las Vegas.

“The explosive growth of the mobile platform is creating exciting, new marketing opportunities, which are clearly being embraced by show organizers,” said Cristopher Levy, Managing Partner, Encore Media Partners. “We look forward to sharing our ideas on mobile marketing at this major industry event, and are confident participants will leave this fast-moving, information packed session with takeaways they can apply to their shows immediately.”

The session, scheduled for Thur., Dec. 8, 11:00am – 12:15pm, will focus on key mobile trends, capabilities and best practices, and how event marketers can benefit from mobile marketing. Participants will hear live examples of how some of the world’s leading events are using mobile media and technologies, including SMS, MMS, QR codes, RFID, mobile apps, mobile web sites, mobile email and mobile social networking. The session will also look at the implications of HTML5, and the marketing possibilities offered by an NFC-enabled future.

“For those of us who believed in the future of mobile marketing, Steve Jobs gave us the device that would forever change our industry and our world,” said Mobile Marketing Association (MMA) CEO Greg Stuart in an October 5, 2011 statement on the passing of Steve Jobs. In a tribute to this visionary icon, Encore is pleased to offer the first 100 attendees at the session a complimentary copy of the new book “Steve Jobs” by Walter Isaacson.

About Encore Media Partners

Encore is an audience strategy, marketing and media buying agency, which specializes in local, national and global trade and consumer shows and other types of events. Encore collaborates with leading show producers on “live” audience acquisition across multiple industries, domestic and foreign markets and traditional, digital and mobile media platforms. More information is available at www.EncoreMediaPartners.com.

Eco-system shows transformation with increase in audience buying networks, exchanges and trading desks.

London, UK – Improve Digital (www.improvedigital.com), the European Sell Side Platform (SSP), launches an updated version of 2010’s successful ‘market map’ as a visual illustration of the complex European online display advertising eco-system.

The map was released today at ExchangeWire’s Ad Trading Summit in Paris http://www.exchangewire.com/atsparis and is available to download for free from: http://www.improvedigital.com/knowledge

Comparing the new map to last year’s version shows a huge increase in the number of audience targeting networks (200% growth), trading desks (337% growth), and agency trading desks (166% growth) as the industry moves towards audience buying and automation. New players have entered the market, but much of this activity is also undertaken by ad networks expanding their business remit.

As the buy-side rapidly adopts buying and bidding technologies, European premium publishers are also embracing new strategies. They are keen to benefit from Real Time Bidding (RTB) as long as they have full control of how their advertising inventory is being traded and to whom. On a more strategic level they are building and managing their own private ad exchanges, powered by SSP technologies.

“We launched the initial market map to guide our customers through the maze of the rapidly changing online display advertising system,” explains Joëlle Frijters, CEO of Improve Digital. “This year it also acts as a useful industry gauge, for example showing that audience buying is now a reality. But these shifts are not just connected to RTB, they are about creating huge efficiencies through automation, thereby making digital media more attractive overall for advertisers.”

To prepare this edition of the European online display advertising industry as it currently stands, Improve Digital followed the same strategy as for 2010, gathering information from its offices and various partners in the UK and Europe.

About Improve Digital
Improve Digital is the European Sell Side Platform. Founded in Amsterdam, the company provides advertising technology to large publishers that want to build their own Private Ad Exchange and / or Private Ad Market. The company’s mission is to automate the selling of digital media and maximise revenues for publishers through unlocking the value of their content and audiences. Headquartered in Amsterdam, where it was founded in 2008, Improve Digital has sales offices in London, Madrid, Munich and Paris.

SES Mobile App, Available through Apple iTunes, Extends Reach of Leading Search and Social Media Conference Learning Opportunities

SES Chicago 2011
CHICAGO – Incisive Media announced the addition of two mobile marketing panels at SES Chicago, taking place November 14-18, 2011 at the Hyatt Regency Chicago. Scheduled for Thursday, November 17, “Smart Mobile Marketing” and “Search on Mobile Devices: The Next Frontier” go beyond current mobile marketing strategies being implemented by search and social media marketers, and inspire new tactics to gain the competitive advantage.

“Smart Mobile Marketing” will focus on actionable mobile best practices that convert to leads and sales. Speakers will cover how to incorporate the latest local and universal SEO tactics into a company’s online marketing mix and how to measure results.

“Search on Mobile Devices” addresses the lack of good search capabilities in mobile, particularly the problems with desktop search. The most pressing question will be tackled: Who will step up to the plate and develop a truly sophisticated user interface for mobile search?

Incisive Media is offering a special savings of up to $400 for those who register for SES Chicago prior to October 21.

Joining the mobile revolution, SES launched its free mobile app at SES San Francisco in August with much success. With more than 5,000 people in attendance, there were 6,000 downloads with an average of each download being accessed five times per day. Using the SES mobile app, conference attendees could review the conference agenda and events calendar to create their own personal schedule. It also provided up-to-the-minute news from ClickZ and Search Engine Watch. It can be downloaded through Apple iTunes at http://bit.ly/raxPxg. It is also available for Blackberry and Android devices at http://bit.ly/omc4zC.

“Like everyone these days, we are on the mobile bandwagon, but we wanted to take it a bit further with our mobile marketing curriculum at SES Chicago,” said Matt McGowan, Managing Director of Americas at Incisive Media. “I’m sure attendees will agree with our selection of the two – one to fully integrate mobile into their marketing strategies and one to put a little pressure on the industry to come up with more streamlined mobile search capabilities.”

“We’re really excited that we got the SES mobile app up and running, too. It’s a great vehicle for expanding the reach of our conferences. Attendees can connect with each other, find out what companies are exhibiting, determine which speakers they don’t want to miss, and decide which special events to attend,” continued McGowan.

Incisive Media is offering a special savings of up to $400 for those who register for SES Chicago prior to October 21.

About SES

Incisive Media’s SES Conference & Expo is a leading global conference and training series focused on search engine marketing. Other Incisive resources include ClickZ, which provides digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which covers news and information about search, analysis of the search engine industry, and offers tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information in print, online, and in person. The company’s principal markets include financial services, legal services, commercial real estate, marketing services, and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com.

Research Unveiled at PubMatic’s Ad Revenue 4 Conference Today From IDC Forecasts Inevitable Transition of Premium Inventory to be Sold via RTB

New York – PubMatic (www.PubMatic.com),  a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, today released a study conducted with research firm IDC showing that Real-Time Bidding (RTB) will amount to $6.47 billion in ad spend by 2015 in the U. S. and major markets in Western Europe. The IDC findings, led by Karsten Weide, Program Vice President, Digital Media and Entertainment, have been published in PubMatic’s Ad Revenue Report, which published in conjunction with the Ad Revenue 4 conference taking place today in New York City.

PubMatic’s Ad Revenue Report is available here: www.pubmatic.com/adrevenuereport

The IDC research analyzes the state of RTB across the United States and in Western European nations France, Germany and the United Kingdom. The report estimates the current and past spending on RTB-based display ad sales and forecasts yearly growth until 2015. Highlights from the research include:

·      RTB-Based Spending: By 2015, RTB-based spending will stand for 27% in the United States (up from 10% in 2011), 25% in the UK (up from 6%), 21% in France (upfrom 4%) and 20% in Germany (up from 4%). Total spending on RTB in the US will reach $5.1 billion; $680 MM for the UK; $219 MM for France; and $495 MM forGermany.
·      Expected Growth: Display advertising sales based on RTB will experience strong growth until 2015 in the US (71% from 2010-2015), the UK (114%), France (103%) and Germany (99%).
·      Direct vs. Indirect Sales Related to RTB: By 2015, the majority of indirect ad revenue volume will be traded using RTB in the US and the most developed European markets. By 2015, RTB-based direct sales will contribute to 15% of total RTB sales in the US, 7% in the UK, 14% in Germany, and 13% in France.

“Real-Time Bidding is rapidly penetrating the display ad market, with spending nearly doubling in 2011. Furthermore, we expect it to double again in 2012. The value it brings to both publishers and marketers is undeniable,” said Karsten Weide, Program Vice President, Digital Media and Entertainment, IDC.

“Spending on RTB will grow not just for indirectly sold inventory – premium inventory will also be sold via RTB on a much greater scale in the near future,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “The benefits of automation are clear for all parties in the display ecosystem.”

Catalysts for RTB
RTB has been growing due to its promise of improving return on investment for publishers, agencies and advertisers. Through RTB, publishers stand to improve yield, automate sales processes, and reduce costs. Agencies and advertisers benefit because RTB trading improves campaign efficiency and return on ad spend.

The Future: Automating Direct Sales
The mounting pressure to improve profitability will compel more and more publishers to transition into RTB-based trading of directly sold inventory. As advertisers become more comfortable with the process for indirect ad sales, they will demand more ways of incorporating it with ad buys, which will include media bought directly from publishers.

Methodology
Information for the Ad Revenue Report was gathered by IDC through multiple sources including in depth interviews with senior online advertising industry executives in the US, UK, France and Germany as well as IDC’s own proprietary research. IDC uses a predictive model to forecast RTB data.

The full IDC report is available here: www.pubmatic.com/idc

About PubMatic
PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

“Play it Forward” presentation to provide a view of the future of the online video experience

WOBURN, Mass. – RAMP, the industry’s leading Content Optimization platform for major online media publishers, today announced that RAMP CEO Tom Wilde will be presenting at the upcoming Digital Content Monetization East Conference in New York. Mr. Wilde’s presentation “Play it Forward-Context and the Future of the Online Video Experience” will provide a vision of what’s possible and what’s next for the consumer online video experience.

Presentation Details:

Title:               Play it Forward-Context and the Future of the Online Video Experience
Date:               Wed, October 12th, 10:20am ET
Location:      Millennium Broadway Hotel New York
145 West 44th Street
New York, NY

About DCM East

The premise behind DCM East is simple: to help media & entertainment experts improve processes, build audiences, create relationships… in short, anything which enables you to monetize your digital content. For more information visit http://www.dcm-east.com/.

About RAMP

RAMP has developed the Web’s first Content Optimization platform, and is the only universal solution for all types of web content – video, audio, text and images. Using RAMP, our customers are able to fully leverage the value of all of their content assets by driving increased discovery across search and social sites, enhance user engagement through dynamic search and publishing solutions, and maximize revenue through sophisticated advertising capabilities.

Leading publishers using RAMP include –Thomson Reuters, FOXNews, Comcast, Dow Jones, Meredith, and others. For more information visit: www.RAMP.com, or contact us at info@RAMP.com.

Amsterdam – Following companies such as TomTom, Intelius and Pinnacle, Dutch founded company Improve Digital (www.improvedigital.com), has been awarded last night the Deloitte Rising Star 2011. The technology company helps web publishers to generate more revenues from online advertising.

The announcement was made at yesterday evening’s award ceremony held at Yes! Delft.  The event followed an afternoon of ‘elevator pitches’ from the 12 nominees announced at the end of September, during which Improve Digital presented its business plan to demonstrate the company’s proprietary technology, scalability, experience, management team expertise and ongoing growth potential.

The Deloitte Technology Fast 50 Rising Star awards programme is open to companies that are five years old or less.  It is part of the Deloitte Technology Fast 50, an annual selection by an independent judging panel of the fastest-growing technology companies in the Benelux , based on percentage revenue growth over the past five years combined with future potential.

Commenting on the win, Improve Digital’s chief innovation officer, Janneke Niessen, says: “This award is a huge achievement for the company.  It is also a well-deserved recognition of the efforts of the entire Improve Digital team, and it’s passion for providing European publishers with the best technology solution and outstanding service.”

Improve Digital is the European Sell Side Platform. Founded in 2008 in Amsterdam the company provides advertising technology to large publishers allowing them to build their own Private Ad Exchange and or Private Ad Market and generate revenues from RTB. The company’s mission is to automate the selling of digital media and maximise revenues for publisher through unlocking the value of their content and audiences whilst providing the best technology and service. Improve Digital is headquartered in Amsterdam and has sales offices in Paris, Munich, London and Madrid.

IAB Delivers on Promise to Build Rich and Powerful Canvas for the Next Generation of Interactive Brand Advertising

IAB MIXX Conference & Expo 2011
NEW YORK – Launching its groundbreaking Rising Stars Display ad units this past February, the Interactive Advertising Bureau (IAB) pledged that it would drive a creative transformation of the interactive advertising space and boost marketers’ confidence that they could successfully build brands online. This morning, the early results from the Rising Stars, announced at the IAB MIXX Conference & Expo, prove that these brand canvases propel new heights of consumer interaction and engagement.

Built to allow creatives the freedom to take advantage of interactive’s full scope of benefits, these ad formats have already garnered strong payoffs for top-tier marketers such as BMW, Procter & Gamble, Levi’s, Ford, and HBO, taking the evaluation of online advertising campaigns beyond click-through rates.

“Rising Stars was designed to unlock all the unique and creative assets that the interactive advertising arena has to offer, giving marketers a dynamic and vibrant canvas on which to tell their brand stories,” said Peter Minnium, Consulting Director, IAB, and lead of the Rising Stars initiative. “We are only scratching the surface of what these new ad formats can bring to bear, rousing the next wave of evolution in our industry.”

Both the Billboard from Google and YouTube, and the Filmstrip submitted by Microsoft, brought in impressive returns. Consumers who saw the IAB Billboard on YouTube were four times more likely to watch the company’s videos, search for the brand, or visit the advertiser’s site, than those who were not exposed to the ad. Also striking high marks, the IAB Filmstrip has increased both exposure time and interaction rates by over 90 percent compared to other rich media ads on the MSN homepage.

“In marketing our new Giulietta, we needed to engage and connect with our target consumer. A car purchase is a complex and emotional process. Each panel of the Filmstrip invited the user to explore a different aspect of our new car—the sleek exterior, the details of the interior, the engine designed for performance,” said Maurizio Spagnulo, Digital Marketing Director, Alfa Romeo and Fiat Group Automobiles. “We were thrilled with the engagement that the Filmstrip delivered. Sixty percent of users who interacted with the Giulietta Filmstrip watched the video on the last panel through to completion, and the average exposure time for a user on MSN Italy was over seven minutes!”

Adding more fuel to the Rising Stars fire, the IAB Sidekick, submitted by Unicast, has already seen ad engagement time soar to seven times the industry average. Similarly, the AOL/Pictela-developed Pushdown has upped ad engagement to more than three times the norm. Meanwhile, AOL’s Portrait unit also shines, with engagement rates averaging 7 percent and regularly climbing into the double digits in certain categories.

“Today, effective online communication with consumers can’t just be calculated based on standard click-through rates. Digital has other unique capabilities that can help us capture mindshare,” said David Levin, President, Creative & Technology, 360i. “And, with the help of the new IAB ad formats like the Sidekick and the Pushdown, we are able to deliver more engaging experiences that strengthen our brand messages and the stories we tell online.”

Promoting comparable innovation on mobile platforms, the IAB has also been calling for entries to the Rising Stars Mobile Contest. The winning ad units for mobile are expected to be unveiled at the IAB Annual Leadership Summit in February 2012.

“Early evidence of Rising Stars Display’s success only spurs us to work more closely with publishers, creatives and marketers to make sure that these units become industry standards, and that our upcoming mobile units deliver the same sort of brand-building results,” said David Doty, Senior Vice President and Chief Marketing Officer, IAB.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

62 Groundbreaking Interactive Advertising Campaigns and Single Executions Honored in 25 Categories

Best-in-Show Goes to American Express OPEN & CP+B and DIGITAS for “Small Business Saturday”

NEW YORK – A stellar collection of leading-edge brand marketers and agency creatives came together tonight at a sold-out gala to celebrate the winners of the seventh annual MIXX Awards, which recognize creativity and impact in interactive advertising. The campaigns and single execution winners in 25 categories were selected by a prestigious jury of senior agency, marketer, and publisher leaders, making the MIXX Awards the only competition judged by a cross-section of luminaries in the interactive advertising ecosystem. American Express OPEN & CP+B and DIGITAS took home Best-in-Show, the gala’s top prize, for “Small Business Saturday,” a campaign that in three short weeks was able to develop and launch a brand new shopping day that consumers had never heard of, driving retail sales for small business owners at the beginning of the crucial holiday shopping season.

Attesting to the enduring innovation of digital, this year’s MIXX Awards recognized two new categories—Tablet Marketing and Location-Based Advertising. All the winners were unveiled before a crowd of interactive’s movers and shakers, who were also entertained by host Baratunde Thurston, well-known humorist, Co-Founder of Jack & Jill Politics, and Director of Digital for The Onion.

“The art of building brands and connecting with consumers is at the center of each of these remarkable wins at tonight’s MIXX Awards,” said Randall Rothenberg, President and CEO, IAB. “As the culmination of the IAB’s two-day MIXX event, these awards highlight that engaging storytelling, combined with innovative technology, is a potent formula for brand marketers and agencies to take advertising and marketing to new heights.”

“All of the winners tonight attest to the ever-more powerful role that digital advertising is where brands and consumers come together in fresh dialogues, and interactive marketing is delivering both ingeniously creative engagements and real-world results,” said David Doty, Senior Vice President and CMO, IAB. “The two new categories this year—Tablet Marketing and Location-Based Advertising—and their winners—Microsoft Bing and Point Reach for ‘Bing for iPad,’ and Coke Zero and CP+B for ‘TRON LiveCycle’—reflect the incredible innovation happening within these emerging platforms.”

To view the complete gallery of the MIXX Winners please visit: http://www.iab.net/mixxawards/gallery

The Complete List of 2011 MIXX Award Winners:

Best-in-Show
American Express OPEN & CP+B and DIGITAS for “Small Business Saturday”

Brand Awareness & Positioning – Campaign
GOLD:                                         American Express OPEN & CP+B and DIGITAS for “Small Business Saturday”
SILVER:                             IBM & Ogilvy New York for “Watson”
BRONZE:
American Express & DIGITAS NY and MomentumWW for
“UNSTAGED: An Original Series From American Express”

Business-to-Business – Campaign
GOLD:                             IBM & Ogilvy New York for “The Smarter City”
SILVER:                             Google Display Advertising & Google Creative Lab for “WATCH THIS SPACE”
BRONZE:                             Xerox & Y&R and VML for “Ready for Real Business”

Cross-Media Integration – Campaign
GOLD:                             Diageo & BBH New York for “Johnnie Walker “Say It Without Saying It””
SILVER:                             Toyota Motor Sales & Saatchi & Saatchi LA for “Toyota Sienna Family”
BRONZE:                             Renault UK & Publicis London for “The Megane Experiment”

Digital Integration – Campaign
GOLD:                             IBM & Ogilvy New York for “The Smarter City”
SILVER:                             PepsiCo & AMV BBDO for “Doritos King of Ads”
BRONZE:                             Doritos & The Marketing Arm for “Doritos Unlock Xbox”

Direct Response and Lead Generation – Campaign
GOLD:                             Domino’s Pizza & CP+B for “Show Us Your Pizza”
SILVER:                             Diageo Ireland & DDB UK for “Bud Ice Cold Index”
BRONZE:                             Foot Locker & SapientNitro for “Sneakerpedia”

Experimental and Innovative – Campaign
GOLD:                             Google & BBH New York and Google Creative Lab for “Google Chrome Fast”
SILVER:                             Urban Ministries of Durham & McKinney for “SPENT”
BRONZE:                             Microsoft Bing & Point Reach for “Bing & Angry Birds Integration”

Games – Campaign
GOLD:                             Doritos & The Marketing Arm for “Doritos Unlock Xbox”
SILVER:                             Microsoft Bing & Point Research for “Bing & Angry Birds Integration”
BRONZE:                             Mountain Dew & OMD for ““DEWmocracy” on Xbox LIVE”

Interactive Video – Campaign
GOLD:                             American Express & DIGITAS NY and MomentumWW for “UNSTAGED:
An Original Series From American Express”
SILVER:                             Old Navy & CP+B for “Old Navy Records”
BRONZE:                             Xerox & Y&R and VML for “Ready for Real Business”

Mobile Platforms and Apps – Campaign
GOLD:                             Diageo Ireland & DDB UK for “Bud Ice Cold Index”
SILVER:                             Microsoft Bing & Point Reach for “Bing for Mobile”
BRONZE:                             Macy’s & JWT New York for “Macy’s Backstage Pass”

Multicultural – Campaign
GOLD:                             Allstate Insurance Company & Tapestry for “Allstate Latin Grammy Takeover”
SILVER:                             McDonald’s & iNSPIRE! For “Latinos Are One/LR1”
BRONZE:
Dove Deodorant & BrightLine for “Dove Deodorant Hermosamente Cantado”

Product Launch – Campaign
GOLD:                             Google & BBH New York and Google Creative Lab for “Google Chrome Fast”
SILVER:                             Volkswagen Group of America & AKQA for “Great. For the Price of Good”
BRONZE:                             HSN & HSN for “Exclusive Launch of Mary J. Blige’s My Life Fragrance”

Public Service / Not for Profit – Campaign
GOLD:                             Urban Ministries of Durham & McKinney for “SPENT”
SILVER:                             Depaul UK & Publicis London for “iHobo 1.1”
BRONZE:                             Office of Road Safety Western Australia & 303 Group for “Enjoy The Ride”

Search Marketing – Campaign
GOLD:                             General Motors/Chevrolet & SMG Search, DIGITAS and Starcom
for “2011 Chevrolet Super Bowl”
SILVER:                             Volkswagen & MediaCom for “Super Bowl Search Campaign”
BRONZE:                             ADT Security & Razorfish for “ADT Security Launches ADT Pulse
Using Integrated Search Engine Marketing Techniques”

Social Marketing – Campaign
GOLD:                             American Express OPEN & CP+B and DIGITAS for “Small Business Saturday”
SILVER:                             Urban Ministries of Durham & McKinney for “SPENT”
BRONZE:                             Stanfield’s Underwear & john st. for “The Guy at Home in His Underwear”

Brand Destination Site – Single
GOLD:                             Google & Possible Worldwide for “Art Project”
SILVER:                             Skittles & Big Spaceship for “Experience the Rainbow”
BRONZE:                             Liberty Mutual & Hill Holliday for “The Responsibility Project”

Branded Content – Single
GOLD:                             Doritos USA & Goodby, Silverstein & Partners for “Late Night Global featuring Rihanna”
SILVER:                             Abbott Laboratories & McKinney for “Unstoppable Tour ‘Boxing’”
BRONZE:                             Stanfield’s Underwear & john st. for “The Guy at Home in His Underwear”

Digital Out-of-Home Advertising – Single
GOLD:                             Yahoo! & Goodby, Silverstein & Partners for “Yahoo! Bus Stop Derby”
SILVER:                             Twentieth Century Fox Home Entertainment/Avatar Blue-ray DVD & Inwindow
Outdoor and Zenith Media for “Avatar Digital Face Morphing Exhibit”
BRONZE:                             The Coca-Cola Company & Publicis E-dologic for “Coca-Cola Village Real Life “like”

Games – Single
GOLD:
Urban Ministries of Durham & McKinney for “SPENT”
SILVER:
Toyota Motor Sales & Saatchi & Saatchi LA for “Prius Plural – CarTown”
BRONZE:
Bolthouse Farms & CP+B for “Xtreme Xrunch Kart

Interactive Video – Single
GOLD:                             BIC/Tipp-ex & Buzzman for “A Hunter Shoots A Bear”
SILVER:                             FEMEN & Grape, Ailove, and VGNC for “Do You Want Me”
BRONZE:                             Snapple & Neo-Pangea, Deutsch LA, and Campfire for “Snapple Lunch-Break
Beats: Hot on the Hidden Links”

Location-Based Advertising – Single
GOLD:                             Coke Zero & CP+B for “TRON LiveCycle”
SILVER:                             Bing & Deep Focus for “Home Turf Finder”
BRONZE:                             Gandhi Bookstores & Ogilvy Mexico for “Authors’ Streets”

Mobile Platform or App – Single
GOLD:                             Depaul UK & Publicis London for “iHobo 1.1”
SILVER:                             Diageo Ireland & DDB UK for “Bud Ice Cold Index”
BRONZE:                             ABBA Seafood & CP+B for “Kalles Egg Timer”

Online Commercial – Single
GOLD:                             Unilever & BBH New York for “Cleans Your Balls”
SILVER:                             john st. & john st. for “Pink Ponies”
BRONZE:                             Microsoft & CP+B for “Online Scams Taken Offline/DotCons”

Rich Media Display Ad – Single
GOLD:                             Google – Display Advertising & Google Creative Lab and Grow Interactive
for “WATCH THIS SPACE – Twitter Response Ad”
SILVER:                             Rogers Communications & Publicis Toronto for “Tron Trailer (Wireless Ultimate HD)”
BRONZE:                             Volkswagen & Mediacom Interaction, Grabarz & Partner, and Yahoo!
for “May the Force Be with You”

Tablet Marketing – Single
GOLD:                             Microsoft Bing & Point Reach for “Bing for iPad”
SILVER:                             McKinney & McKinney for “mckinney.com”
BRONZE:
American Honda Motor Company & RPA for “Honda CR-Z Experience App”

Viral – Single
GOLD:                             BIC/Tipp-ex & Buzzman for “A Hunter Shoots a Bear”
SILVER:                             Unilever & Mindshare and BBH New York for “Cleans Your Balls”
BRONZE:                             Urban Ministries of Durham & McKinney for “SPENT”

MIXX 2011 Judges:

Jeff Benjamin – Partner, Chief Creative Officer, CP+B
Lincoln Bjorkman – Chief Creative Officer, North America, DIGITAS
Brad Brinegar – Chairman and Chief Executive Officer, McKinney
Ed Brojerdi – Co-Chief Creative Officer, kirshenbaum bond senecal + partners
Tim Castelli – Senior Vice President, Eastern Sales, AOL
Andreas Combuechen – Chairman, Chief Executive Officer, Chief Creative Officer, Atmosphere Proximity
Emma Cookson – Chairman, BBH New York
Mark D’Arcy – Director, Global Creative Solutions, Facebook
Brian DiLorenzo – Executive Vice President, Chief of Production, McCann New York
Marjorie Dufek – Interactive Marketing Director, Brown-Forman Corporation
Brad Feldman –Senior Director, Creative Strategy and Development, Yahoo!
Alberto Ferrer – Managing Partner, The Vidal Partnership
Marc Fonzetti – Director, Media Services/Marketing Communications, Verizon Wireless
Theresa Gaffney – Creative Director, Digital Media, Meredith Women’s Network
Quentin George – Chief Digital Officer, Mediabrands
Jane Grenier – Vice President, Integrated Strategy, Condé Nast Media Group
Trevor Kaufman – Chief Executive Officer, Possible
Scott Kinzie – Chief Marketing Officer, BabyCenter
Nick Law – Executive Vice President, Chief Creative Officer, R/GA
Jean-Philippe Maheu – Worldwide Chief Executive Officer, Publicis Modem
Andy Markowitz – Director, Global Digital Strategy, GE, Corporate Commercial and Communications, General Electric Company
DyShaun Muhammad – Senior Marketing Manager – Bisquick and Wal-Mart, General Mills
Benjamin Palmer – Co-Founder and Chief Executive Officer, The Barbarian Group
Suzie Reider – Head of Video Advertising, YouTube
David Roman – Senior Vice President and Chief Marketing Officer, Lenovo
Alan Schulman – Founder and Chief Creative Officer, U . D I G > The Digital Innovations Group
Baba Shetty – Chief Strategy Officer, Hill Holliday
Rick Song – Senior Director, Eastern U.S. Sales, Microsoft Advertising
Steve Wax – Partner, Campfire, Ladies and Gentlemen, and ThirtySix LLC

MIXX Awards Sponsors:

24/7 Real Media
AdKeeper
Buddy Media
Facebook
Google
Horn Group
IDG
Martini Media
Microsoft Advertising
NBC Universal Digital Media
NHL.com
Specific Media
Terra Networks Operations
WildTangent Media
Yahoo!

Official Creative Production Partner

Beehive Communications

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

Special Registration Discount Being Offered Through October 21

SES Chicago 2011
CHICAGO – At SES Chicago, taking place November 14-18, 2011 at the Hyatt Regency Chicago, Incisive Media is programming an Accelerator Track consisting of presentations and panels on the latest trends in e-commerce. Given by experts in analytics, site usability, and other aspects of e-commerce, SES Chicago attendees will gain best practices on improving their ROIs.

One of the sessions, “Pagination for e-Commerce Sites,” is structured as a workshop and is being led by Eric Enge, President of Stone Temple Consulting. He will examine a few of the attendees’ own websites and describe the latest tools available for facilitating a more effective match between users’ needs and search engines.

The second panel, called “e-Commerce Analytics: 3 Reports You Can’t Live Without,” will feature e-commerce experts sharing their top three most valuable results – results that drive better, more profitable decisions.

“With Chicago being an important center of e-commerce and the etail industry, we loved the synergy of presenting what’s new for online businesses that depend on staying current to improve their sales and increase their profits,” said Matt McGowan, Managing Director of Americas at Incisive Media. “I’m looking forward to reconnecting with our previous Chicago colleagues and welcoming new attendees – and yes, with our huge program, we’ll have something for everyone at every level.”

SES Chicago, the leading event for marketing, social media, and search engine optimization professionals, offers over 70 sessions designed for those with any range of experience in online marketing. In addition to its informative presentations, intensive training workshops and tracks, and large exhibit hall, SES Chicago fosters a great environment for networking with industry peers – both formally and informally – that lead to valuable business outcomes.

Incisive Media is offering a special savings of up to $400 for those who register for SES Chicago prior to October 21.

About SES

Incisive Media’s SES Conference & Expo is a leading global conference and training series focused on search engine marketing. Other Incisive resources include ClickZ, which provides digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which covers news and information about search, analysis of the search engine industry, and offers tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information in print, online, and in person. The company’s principal markets include financial services, legal services, commercial real estate, marketing services, and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com.

For more news and event updates visit the SES press room.

Consumers Can Vote For and “Keep” Their Most Favorite Ads

NEW YORK (ADVERTISING WEEK) – As the eighth annual Advertising Week event kicks off, AdKeeper™ has unveiled its Collection of the Greatest Ads Ever. Culled from TV, print and digital, the collection is a celebration of the best creative campaigns seen online and offline over the past century.

AdKeeper is inviting viewers to vote on the Greatest Ads Ever Collection by selecting – or Keeping – their favorite ads and commenting. Each month AdKeeper will organize the Greatest Ads Ever Collection based on the number of Keeps each ad receives.

“This is an attempt at the impossible, a definitive set of the world’s greatest ads,” says AdKeeper Chief Marketing Officer, Bruce Winterton. “With ads spanning the twentieth and twenty-first centuries, representing Rosie the Riveter through the introduction of the Apple iPod, this collection gives us a chance to reflect and appreciate the creative spirit that drove these campaigns.”

In a world where ads are content and everything is socialized, AdKeeper’s Collections are a new approach to organizing the best ads across multiple platforms in one place. The Greatest Ads Ever Collection is also a way of immortalizing ads that warrant being saved for all time.

In addition to the Greatest Ads Ever Collection, AdKeeper has created other Collections that let consumers control when and where they engage with advertiser messaging.  These include:
·      Deals & Coupons
·      Fall Shopping
·      For Moms
·      Travel
·      Home & Garden

About AdKeeper
AdKeeper is a free online advertising service that enables Web users to engage with advertising on their own time and terms, while improving their overall content experience on the Internet. Scott Kurnit, one of the nation’s most successful media entrepreneurs and the founder of About, Inc., founded AdKeeper in March 2010.  AdKeeper is backed by more than $40 million in venture funding from Oak Investment Partners, DCM, TrueVentures, Spark Capital and First Round Capital. The company is based in New York City. For more information, visit www.AdKeeper.com.

Publisher Annex Recruits Best-in-Class Mobile Web and App Developers to Guide Publishers on How to Build the Best Sites for Mobile Monetization and Create Engaged Mobile Audiences

NEW YORK, NY and LONDON – Mocean Mobile, the standard in mobile ad serving, today announced the launch of the Publisher Annex, the first global industry group focused on helping publishers extend their revenue opportunities into mobile. The group’s members include AirKast, Applico, FreeRange Communications, Golden Gekko, The Hyperfactory, Polar Mobile, Trilibis Mobile, Wapple and ZuMobi. They all exemplify the deepest expertise in mobile web and app development and will collaborate on regular initiatives such as white papers, regional presentations and direct consultations to large-scale publishers looking to improve their current mobile web or app presence, or to enter into the space for the first time. The group is scheduled to present a workshop at IAB MIXX on Tuesday, Oct. 4, 2011.

“Mobile publishing and application development is one of the biggest opportunities the industry can embrace right now — the better the mobile sites and apps, the better the audience engagement and opportunity to monetize,” said Dave Gwozdz, CEO of Mocean Mobile. “The Publisher Annex will provide the guidance that large-scale publishers need to fully capitalize on the mobile opportunity worldwide.”
The Publisher Annex, which is best equipped to develop solutions for publishers experiencing more than 10 million page views per month from wireless devices, offers a group of the most innovative mobile web and app developers, along with experts in mobile monetization. The launch members comment on the impact this initiative will have on the industry below:

“As one of the largest mobile app networks with over 900 customers made up of Fortune 1000′s media companies, AirKast is excited to be part of Mocen Mobile’s Publisher Annex. We see this as a great initiative to bridge the gap between the world of mobile publishers and advertisers.” — Larry Leung, CEO

“Applico is glad to be working with Mocean Mobile. The Publisher Annex will provide a much needed resource to many companies and it goes hand-in-hand with Applico’s mission to bring our clients into mobile with ease and efficiency.” — Alex Moazed, President and CEO of Applico

“FreeRange360 is pleased to be partnered with Mocean for this shared opportunity to engage our potential audience and further contribute to the overall impact on traditional advertising, marketing, and media streams.” — Jon Maroney, CEO

“Mobile is the world’s fastest growing industry, with new technologies, solutions and companies appearing every day. In such a landscape, finding and working with the best partners is crucial for success. Golden Gekko, as the global leading mobile web and app developer, is very excited to be part of the Publisher Annex network. Mobile is a huge opportunity for the publishing industry, and to offer easy access to best of breed partners for mobile initiatives will be a great advantage for everyone involved.” — Miguel Banuelos, Director of Accounts – US, Golden Gekko

“It’s great to see a company like Mocean Mobile pulling together various parties across the ecosystem to help make publishers’ lives easier. As we know, consumers need great mobile destinations with great content, and Mocean Mobile is helping make this happen by providing a seamless process to publishers.” — Geoffrey Handley, co-founder and CEO, The Hyperfactory

“Polar is excited to work with Mocean Mobile on the Publisher Annex. As a long-standing partner, we look forward to evangelizing great mobile technology for content producers.” — Marlon Rodrigues, Director of Alliances at Polar Mobile

“Today’s consumers are incredibly mobile-savvy. Marketers and content providers who’ve launched mobile programs have seen their customer engagement and retention rates improve, thus resulting in increased revenues. With Publisher Annex, those new to mobile can also take advantage of this emerging, high-impact channel.” — Ted Verani, SVP of Sales and Marketing at Trilibis Mobile

“Mobile web publishing is going to the next level and the Mocean Mobile initiative is key to the ongoing growth of the industry. We are delighted to be part of Publisher Annex, which we believe will be hugely successful.” — Rich Holdsworth, Wapple, CEO

Publishers who are interested in being part of the group or learning about mobile monetization from the Publisher Annex can contact: avale@moceanmobile.com or visit www.publisherannex.com

About Mocean Mobile
Mocean Mobile created the first technology platform that streamlines publishers’, developers’ and app stores’ mobile revenue opportunities by giving them the ability to serve display ads to all mobile devices including smart phones, tablets and netbooks. Mocean Mobile integrates with the top rich media providers to ensure that publishers have capabilities to run the most engaging and comprehensive creative ad units on their mobile sites. By integrating with the majority of 3rd party networks and agency side ad servers like DART and Atlas, Mocean Mobile combines state of the art direct sales campaign management with ad network mediation for the mobile world. Created in 2009, Mocean Mobile is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo, and AdMob, with more than 100 years of collective experience in online and mobile advertising and technology. It operates under parent company Mojiva Inc., which has a total of $35 million venture funding from Pelion Venture Partners, Shamrock Capital and Bertelsmann Digital Media Investments.

Doug Weaver, Wenda Harris Millard, Peter Naylor, and Rajeev Goel to speak at PubMatic’s 4th Annual Premium Publisher Conference in New York on October 13th

NEW YORK – PubMatic (http://www.pubmatic.com) which provides digital publishers a comprehensive selling platform to increase their online and mobile revenue, today announced the speaker lineup for its annual Ad Revenue Conference. Hosted by online marketing strategist and Upstream Group Founder and CEO, Doug Weaver, Ad Revenue 4: Controlling Your Brand’s Future (http://www.AdRevenueConference.com) will be held at The TimesCenter in New York City on October 13th at 9AM EST and will bring together over 400 of the advertising industry’s leading innovators to discuss the future of advertising for premium publishers.

“The speaker lineup demonstrates that Ad Revenue 4 will be our best conference to date, bringing together the online advertising industry’s thought leaders and veterans in one room, to engage in what will be a thought provoking day. This year’s conference will be sold out just as last year’s was,” says Co-Founder & CEO, Rajeev Goel.

Speakers at Ad Revenue 4 will include:

Rajeev Goel, Co-Founder & CEO, PubMatic
Wenda Harris Millard, President & COO, MediaLink, LLC
Peter Naylor, EVP Digital Media Sales, NBCUniversal
Andrew McLean, CEO, PHD
Wayne Gattinella, President & CEO, WebMD
Robert Tas, Managing Director – Digital Marketing Group, JP Morgan Chase & Co.
Ari Bluman, President, North American Sales & Operations, 24/7 Real Media, Inc.
Roy Schwartz, CRO, Politico
Brian Morrissey, Editor in Chief, Digiday
Don Scott, Director of National Digital Media Sales, Media General, Inc.
Moritz Loew, Chief Agency Officer, GM of Sales, MSNBC.com
Mario Diez, CEO, quadrantONE
Teri Gallo, VP of Marketplace Development, Cadreon
Martin Gilliard, VP of Platform Services, The MIG – WPP Group
Jeanne Houweling, CRO, PubMatic
Karsten Weide, Program Vice President, Digital Media and Entertainment, IDC
Rob Beeler, VP of Content & Media, AdMonsters
To see a full list of speakers, please visit http://www.AdRevenueConference.com.

Topics at Ad Revenue 4 will include:

Right Brain, Left Brain: A Balanced Look at Publisher Control
Steering the Evolution of Media Selling
Brand Value vs. Audience Targeting
US and European Real-Time Bidding
Ad Operations at the Center of Future Revenue Generation
Using Big Data for Smarter Selling
Aligning Your Mobile & Online Audiences
Private Marketplaces
Coming Up Next: Your Brand’s Future

At this year’s conference PubMatic will release the first International RTB Report—conducted by IDC, the premier global provider of market intelligence for technology, telecommunications and consumer technology markets—as well as its Ad Revenue 4 Report, which is a comprehensive guide to help publishers better understand and navigate the complexity of the online advertising ecosystem. The Ad Revenue 4 report will be available exclusively to conference attendees for a limited time before being released to the public.

Ad Revenue 4 is an invite-only event. While Ad Revenue 4 is focused on helping online publishers improve their advertising revenue by discussing the latest advertising mediums, technologies and strategies that can benefit them, the conference is open to select individuals not representing publishers. To submit a registration request or find out more visit the conference website. (http://www.AdRevenueConference.com).

About PubMatic

PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

Where does creative strategy and business opportunity intersect? The 2011 4A’s (American Association of Advertising Agencies) Strategy Festival invites attendees from around the world to unlock their entrepreneurial spirit to innovate and grow with their agencies and clients on October 12-14 at New York City’s 82 Mercer Building (82 Mercer Street, Soho).

In addition, the celebrated Jay Chiat Awards for Strategic Excellence, the first global advertising awards to recognize brilliant strategic thinking, will be presented at a special awards ceremony during the festival.

The format for the Festival will be highly interactive and require attendee participation. Features include audience-driven speakers, hands-on workshops, Jay Chiat gold-winning case study presentations, five minute/20 slide Pecha Kucha-style persuasive arguments from up-and-coming thinkers and moderated table discussions.

For more information about the 4A’s “Strategy Festival,” please visit http://4asstrategyfestival.com (including press registration).

About the 4A’s
The 4A’s (American Association of Advertising Agencies) is the national trade association of the advertising agency business which provides leadership, advocacy and guidance to the industry. Its membership comprises virtually all of the large, multinational agencies and hundreds of small and mid-sized agencies from across the country. The 1,200 member agency offices served by the 4A’s employ 65,000 people; offer a wide range of marketing communications services, and place 80 percent of all national advertising. Themanagement-oriented association founded in 1917 helps its members build their businesses, and acts as the industry’s spokesperson with government, media, and the public sector. 4A’s Website: www.aaaa.org Twitter: @4As.

Mobile Gives Advertisers a Wake-Up Call

NEW YORK – Mobile is shaking up New York’s Advertising Week. The third annual Mobile Media Summit, the premiere event for mobile media, brand and advertising executives, returns to the Big Apple on October 5th to crash the party and shine a light on mobile media and advertising.

The day-long program will be held at the famed, off-broadway New World Stages, and will feature top thought-leaders, creatives and media decision makers from across the mobile and advertising industries. The Mobile Media Summit will push the envelope, uncovering the allure of the mobile medium and how players are capitalizing on its success. The mobile ad industry crossed a great inflection point this year when it hit the $1B mark, and tablet and smartphone sales have outshined TVs in U.S. revenue. Bringing mobile to Madison Avenue, the Mobile Media Summit has the most advertisers of any mobile event in the U.S.

“The mobile industry is constantly evolving and the hyper growth is eclipsing all projections,” said Paran Johar, CMO of Jumptap and founder of the Mobile Media Summit. “This event gives attendees the opportunity to witness the future of mobile advertising as conveyed by the agencies, vendors and media that shape its every move. The feedback from our past two events was clear; this is a ‘must attend’ for anyone in the mobile or advertising industries.”

The program will include a mix of senior thought leaders bringing together, agencies, brands, app developers, publishers, and ad networks and platforms. Sessions will focus on creative, content, cross-platform brand initiatives, and the latest in targeting and measurement. Featured speakers at the Mobile Media Summit 2011 include:

Eric Bader, President & Chief Strategy Officer, Worldwide – Initiative
Michael Collins, CEO, Joule
Angela Steel, CEO, Ansible
Matt Freeman, Vice Chairman, Global Chief Innovation Officer, McCann Ericson
Paul Gunning, CEO, Tribal DDB Worldwide
Alexandre Mars, CEO, Head of Mobile, Publicis Groupe
Elizabeth Ross, CEO, North America, MediaBrands Ventures
Vik Kathuria, Managing Partner, MediaCom Interaction USA
George Bell, President & CEO, Jumptap
Devaraj Southworth, VP, Online & Mobile Product Strategy, American Express
Brian Anderson, SVP, Director of Digital & Direct Marketing, The Vidal Partnership
Ari Zlotoff, Director of Marketing & New Business Development, Polaroid
John Najarian, EVP of Digital Media & Business Development, Comcast Entertainment Group
Paran Johar, Chief Marketing Officer, Jumptap
Kunur Patel, Reporter, Mobile & Digital Agencies, Advertising Age
Paul Longo, SVP, Group Digital Director, MediaVest
Frederick Stallings, Associate Mobile Director, Airwave, OMD
Sal Candela, Mobile Director, PHD Media
Jonathan Anastas, VP, Global Brand Marketing, Digital, Activision
Phuc Throng, Managing Director, Mobext USA
Todd Anderman, Chief Revenue & Media Officer, Jumptap
Gene Keenan, VP of Mobile, Isobar
Michael Baker, CEO, DataXu
Ali Rana, SVP & Head Svientist, Emerging Media Labs, Dynamic Logic
Paul Gelb, Vice President, Mobile Practice Lead, Razorfish
Harry Dewhirst, VP of Media Strategy, Amobee Media Systems
Mort Greenberg, Head of Sales, Americas, NAVTEQ Media Solutions

“Brands need to be in mobile now and so long as the industry continues to innovate, that commitment to mobile will last for years to come,” said Eric Bader, President & Chief Strategy Officer, Worldwide – Initiative. “Smartphone penetration, consumer engagement and mobile social activity are all booming. The Mobile Media Summit will give brands and agencies a look into the latest mobile strategies and competitive tactics that will lead to advertising success.”

To view more on the 2011 Mobile Media Summit’s program or to register for the event, visit: http://www.mobilemediasummit.com or follow conference updates on Twitter at @MobileMedia2011. For media credentials email: christina@mobilemediasummit.com.

SANTA BARBARA, Calif. – Commission Junction, a division of ValueClick, Inc. (NASDAQ: VCLK) and the leading global provider of performance-based marketing solutions, announced the CJYou Awards winners at the annual Commission Junction University (CJU).

2011 CJYou Award Winners for Performance Marketing Excellence

Rookie of the Year, Advertiser: Groupon
Rookie of the Year, Publisher: Social Growth Technologies

Advertiser of the Year: Norton
Publisher of the Year: David Ning (MoneyNing.com & CouponShoebox.com)

People’s Choice, Advertiser: BuySeasons (BuyCostumes.com & Celebrate Express)
People’s Choice, Publisher: ShopAtHome.com

Innovator of the Year: TrialPay

Agency of the Year: Gen3 Marketing

This year’s CJU broke records in attendance, with an 11% higher turnout than any of the previous 13 events. Clients and employees alike celebrated the award nominees and winners during the CJYou Awards Dinner, which included some special entertainment. “We really wanted to spice things up this year and surprise our clients. I think we succeeded when 200 CJ employees started dancing in the middle of the Awards dinner,” said Kerri Pollard, President of Commission Junction. “The look of disbelief and enjoyment on our clients’ faces was priceless!”

Congratulations to our winners, you help raise the bar each year with your exceptional performance and innovation.

About Commission Junction

Commission Junction facilitates and supports equitable, lucrative relationships between advertisers and publishers. Many of the world’s most widely recognized and highly specialized brands run their pay-for-performance programs on CJ’s platform. Whether you choose to manage your own relationships or have us manage them for you, CJ has everything you need to get started and get results.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world’s largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick’s brands include Commission Junction, ValueClick Media, Dotomi, Greystripe, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit www.valueclick.com.

LeWeb’11
PARIS – The 8th edition of LeWeb will be held December 7th, 8th and 9th at Les Docks de Paris – Porte d’Aubervilliers. Produced by Géraldine and Loïc Le Meur, Europe’s largest event dedicated to the web industry is expecting more than 3000 attendees from 60 countries, including entrepreneurs, professionals, investors, bloggers and aficionados.

This year, the Startup Competition will recognize 3 young companies that have developed a mobile app or product for the Social/Local/Mobile marketplace (SoLoMo), which is the theme of the 2011 edition.

The judges will focus on uncovering the most innovative ideas that take advantage of the social engagement and location awareness of tablets and mobile devices.

Loïc Le Meur explains: “Each year, the Startup Competition gives talented young companies the chance to be in the spotlight in front of a panel of investors, professionals and journalists. It’s a real leg-up in a hyper-competitive world where everything is always going faster than ever.”

Companies have until October 15th to return the application, which can be completed online at:

http://leweb.guidewiregroup.net/Account/LeWebRegister

The 16 finalists, whose names will be revealed November 1st, will be invited to come defend their application December 7th and 8th at LeWeb. The 3 winners will receive their prizes on stage December 9th.

This year, the Startup Competition is being held in conjunction with the GuideWire Group.

To be eligible to take part in the LeWeb Startup Competition, companies must:

- have raised less than €1M ($1.4M)
- target either consumers or business users
- launch their product or company at LeWeb’11

Last year, the Startup Competition recognized Super Marmite (Originality), Waze (Technology) and Smallrivers (Virality).

For more information, please visit www.leweb.net.

About LeWeb:

LeWeb is Europe’s number one event for the web industry.

In 2010, nearly 3000 participants from 60 countries and 350 journalists attended LeWeb’10. Many prestigious speakers have taken part in previous editions, including Carlos Ghosn, Shimon Peres, Philippe Starck, Paulo Coelho and Rania de Jordanie.

LeWeb’11 will be held at Les Docks de Paris – Porte d’Aubervilliers – 50 Av. du Président Wilson, Saint Denis La Plaine.

Digital Ad Campaigns Now Capable of Reaching Corporate Workers, Convention Attendees, University Students, and Hotel Guests; Mediasmith Campaigns Go Live

ad:tech London 2011
LONDON & MOUNTAIN VIEW, Calif. – Quova, a Neustar Service and a leading provider of high-quality Internet Protocol (IP) geolocation data, today announced the availability of its IP Audience Targeting Solutions (ATS), an advanced, highly scalable audience targeting system for online display advertising. ATS helps brand marketers more effectively implement online display advertising at an organizational level without the use of cookie-based tracking or targeting. Powered by Quova’s ‘User Type’ data, ATS provides a vehicle to reach a specific audience with a tailored message.

“Quova’s IP Audience Targeting Solutions has enabled Mediasmith to effectively reach the business community through small business and enterprise targeting,” said David L. Smith, CEO and Founder, Mediasmith. “Combining scale and accuracy, Quova is a valuable part of our targeting strategy.”

Quova’s IP intelligence and real-time network analytics enable brand marketers to select the type of organization they want to see their ads, whether it’s a university, convention center or place of business. Marketers can develop ad creative that is geared specifically to these segments and through ATS, deliver it in the most relevant context to the person viewing an ad.

“Different than de facto advertising practices, ATS allows marketers to target audiences based on where they log onto the Internet. This means brand advertisers can reach consumers or enterprise customers with special offers at their place of work, play, study, or travel,” said Miten Sampat, Vice President, Product Strategy, Quova, a Neustar Service. “Agencies and marketers will be impressed with how this scales for campaigns.”

More about delivering ads based on IP addresses

Quova’s ATS utilizes a proprietary database of over 3.5 billion publicly available IP addresses to create a custom target set for each campaign. Quova manages the entire process from start to finish: determining custom IP placements, running targeted ad campaigns, ad optimization and reporting.

An IP address is a numerical label assigned to each device (e.g., computer, printer) participating on a computer network that uses the IP for communication. For more than 10 years, Quova has been a leading provider of IP data to the online advertising ecosystem to help businesses understand the location of their users. Quova supplies valuable IP intelligence to leading search engines, government agencies, fraud and security companies and many others in the online advertising ecosystem.

For more information about IP intelligence, Quova’s IP ATS for display advertising, pricing, and a free consultation, please contact a Quova sales representative at sales@quova.com.

ABOUT QUOVA

Quova provides high-quality IP intelligence data. This data allows companies, large and small, to use detailed demographic and network characteristics to prevent fraud in online commerce; regulate online content (DRM) to stay compliant; and marketers to localize content and analyze traffic. Quova is the only full-service IP geolocation provider with a team of analysts, customer technicians and developer advocates who add human IP to network IP to offer consultative services along with its data. Quova is a Neustar Service, based in Mountain View, California. http://www.quova.com/. Follow @quova on twitter.

PubMatic’s Ad Revenue 4 Premium Publisher Conference to be Held October 13th at New York City’s Times Center

Ad Revenue 4: Controlling Your Brand’s Future will be Hosted by Industry Veteran Doug Weaver and will Include the First Ever Global Analysis on Real-Time Bidding from IDC

New York, NY – PubMatic (http://www.PubMatic.com), which provides digital publishers a comprehensive selling platform to increase ad revenue across multiple platforms, today announced details for its annual Ad Revenue Conference.  Hosted by online marketing strategist and Upstream Group Founder and CEO, Doug Weaver, Ad Revenue 4: Controlling Your Brand’s Future (http://www.AdRevenueConference.com) will be held at The TimesCenter in New York City on October 13th at 9AM EST and will bring together over 400 of the advertising industry’s cutting edge innovators to discuss the future of advertising for premium publishers.

“Publishers have more opportunity than ever before to capitalize on the latest advertising innovations, the challenge is understanding what opportunities are right for them and how to create the right strategy for their future success,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “Obtaining a strong understanding of the opportunities that exist and how to utilize and align them properly for the publisher’s brand and future growth of that brand is the insight and instruction that Ad Revenue 4 will provide to publishers.”

Topics at Ad Revenue 4 Will Include:

Controlling Your Brand’s Future
Steering the Evolution of Media Selling
Global Trends & Expectations for Real-Time Bidding
Aligning Mobile & Online Revenue Strategies
Ad Operations at the Center of Future Revenue Generation
What Big Data Means for Premium Publishers
Brand Value vs. Audience Targeting
Agency Perspectives on Publishers
The Future of RTB & Private Marketplaces for Publishers

At this year’s conference PubMatic will release the first RTB Global Report—conducted by IDC, the premier global provider of market intelligence for technology, telecommunications and consumer technology markets—as well as its Ad Revenue 4 Report, which is a comprehensive guide to help publishers better understand and navigate the complexity of the online advertising ecosystem. The Ad Revenue 4 report will be available exclusively to conference attendees for a limited time before being released to the public.

Ad Revenue 4 is an invite-only event. While Ad Revenue 4 is focused on helping online publishers improve their advertising revenue by discussing the latest advertising mediums, technologies and strategies that can benefit them, the conference is open to select individuals not representing publishers that can request an invite.

Find out more at (http://www.AdRevenueConference.com).

About PubMatic
PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

Comments Conclude ExactTarget’s Interactive Marketing Conference that Welcomed the Launch of New Real-Time Marketing Products Before More Than 3,000 Attendees

INDIANAPOLIS – The future of marketing will come from brands’ evolving to meet the real-time demands of hyper-connected consumers, according to executives from the world’s largest technology companies.

Discussed before a sold-out crowd of more than 3,000 marketers attending ExactTarget’s Connections conference, executives from Yahoo, Facebook, Adobe, Twitter, Klout and Foursquare underscored the ongoing transformation of marketing and the new real-time imperative for business.

“Social media has completely changed what marketers do and how they do it,” said Brad Rencher, senior vice president and general manager, Omniture Business Unit, Adobe, during his remarks to conference attendees. “Interactive marketing is delivering on the dream that Madison Avenue has had for years – delivering messages with speed, context and relevance in real time to drive results.”

The comments concluded ExactTarget’s annual Connections conference that welcomed marketers from around the world for three days of education and content that included keynotes from Wikipedia founder Jimmy Wales, CNN’s Soledad O’Brien, author Aron Ralston and executives from Facebook, Adobe, Yahoo!, Best Buy, Klout and Foursquare. The event also marked the unveiling of ExactTarget’s expanded suite of interactive marketing products including:

Audience Builder – Provides marketers a powerful solution to consolidate, analyze and take action on customer data in real time through an intuitive drag-and-drop interface to create targeted audiences for campaigns across email, mobile, social media and the Web.

Automation Studio – Adds drag and drop automation to plan and power messages across email, mobile, social or Web campaigns based on consumer behavior, time or custom attributes.

Campaign Management – Expands central campaign planning and calendaring capabilities to seamlessly coordinate channels using a single integrated storyboard that dynamically links campaigns on email, mobile, Twitter, Facebook, Web and offline channels.

HubExchange – Opens ExactTarget’s interactive marketing platform for select third-party application development and innovation. The first applications available include Marketo’s lead management application and Klout’s social influence data application.

Integrated Reporting – Expands real-time Pulse dashboard reporting to provide cross-channel analytics and campaign performance measurement and ROI analysis.

MobileConnect – Expands ExactTarget’s mobile application with messaging templates, automation, cross-channel execution, campaign management and real-time analytics.

Report Builder – Provides a new data discovery and customizable reporting application that enables marketers to explore engagement metrics and channel preferences.

SocialPages – Adds new Facebook page creation and campaign management capabilities with integrated analytics and real-time engagement features.

Protected By ExactTarget – Adds enterprise ‘WatchDog’ functionality to provide users real-time monitoring and alerting of account activity and customizable access controls.

The conference also marked the launch of ExactTarget’s Latin America Division in Sao Paulo, Brazil following the acquisition of email marketing provider Frontier Digital. The company also announced the ExactTarget Foundation, a charitable foundation chartered to combat childhood hunger, advance education and accelerate entrepreneurship worldwide.

“We challenged marketers this week to harness the power of technology to evolve their brand, improve their interactions with consumers and make a positive difference in the world,” said Scott Dorsey, ExactTarget cofounder and chief executive officer. “The news and innovations unveiled this week provide cutting-edge solutions to empower organizations to market to the power of one by creating a common view of each consumer and connecting with each in real time with relevant content across all channels.”

For more information about ExactTarget’s expanded product line, visit www.ExactTarget.com.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com.

SANTA BARBARA, Calif. – Commission Junction, a division of ValueClick, Inc. (NASDAQ: VCLK) and the leading global provider of performance-based marketing solutions, announced the finalists of its CJYou Awards, which will be presented Wednesday, September 21st in Santa Barbara, California at the annual Commission Junction University (CJU). The award finalists include top performing advertisers and publishers, as well as people’s choice, innovators and agencies that have had some significant accomplishments this past year.

“At this year’s CJU, we are focusing on how THE Network Effect touches each one of us. The results of this select group of clients benefit everyone in the network. Recognizing our clients for their past years’ accomplishments is something I sincerely look forward to all year long,” said Kerri Pollard, President of Commission Junction. “We always have an amazing time at the CJYou Awards Dinner. It truly is remarkable to see so many clients celebrating, in true red carpet style.”

2011 CJYou Award Finalists for Performance Marketing Excellence

Rookie of the Year, Advertiser: Awarded to a new advertiser who has achieved the highest total revenue:
Bed Bath & Beyond
Garmin
Groupon

Rookie of the Year, Publisher: Awarded to a new publisher who has achieved the highest total revenue:
Lauder Media
Social Growth Technologies
SocialVibe

Advertiser of the Year: Awarded to an advertiser who has achieved the largest year-over-year increase in revenue and greatest percentage of growth:
H&R Block
hotels.com
Norton

Publisher of the Year: Awarded to a publisher who has achieved the largest year-over-year increase in revenue and greatest percentage of growth:
David Ning (MoneyNing.com & CouponShoebox.com)
SelectAware.com
TrialPay

People’s Choice, Advertiser: Chosen by the publisher community and awarded to an advertiser who demonstrates the best partnership qualities and excellence in supporting publisher needs:
Yahoo!
Groupon
BuySeasons (BuyCostumes.com & Celebrate Express)

People’s Choice, Publisher: Chosen by the advertiser community and awarded to a publisher who demonstrates the best partnership qualities and excellence in delivering value to an advertiser’s affiliate program:
ShopAtHome.com
Savings.com
Shop Smart Holdings Inc. (aka Brad’s Deals)

Innovator of the Year: Awarded to an advertiser or publisher who demonstrates the most successful use of emerging technologies:
hotels.com
TrialPay
Savings.com

Agency of the Year: Awarded to an agency that has excelled at fostering relationships between its clients and Commission Junction:
RevUpNet
Schaaf-PartnerCentric
Gen3 Marketing

About Commission Junction

Commission Junction facilitates and supports equitable, lucrative relationships between advertisers and publishers. Many of the world’s most widely recognized and highly specialized brands run their pay-for-performance programs on CJ’s platform. Whether you choose to manage your own relationships or have us manage them for you, CJ has everything you need to get started and get results.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world’s largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick’s brands include Commission Junction, ValueClick Media, Dotomi, Greystripe, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit www.valueclick.com.

Advertising Week Partners with BuzzFeed to Host Online Voting Contest Beginning Monday September 12, 2011

NEW YORK – America’s favorite advertising icons and slogans from many of the world’s biggest brands will go head-to-head to determine this year’s inductees to The Madison Avenue Advertising Walk of Fame, held during Advertising Week 2011 in New York City, October 3-7.

Voters across the nation are encouraged to vote for their favorite icon and slogan on BuzzFeed at http://www.buzzfeed.com/adwalkoffame. Voting begins today and closes Friday, September 30th at midnight ET.

The winners will be inducted into the Walk of Fame during the Advertising Week on October 4th and will gain a permanent position on the advertising industry’s version of Hollywood and Vine, Madison Avenue (between 42nd and 50th Streets).

“The 2011 campaign promises to be hotly contested as nominees canvas the country looking for votes. We are looking forward to a good clean campaign and to welcoming new inductees into the Walk of Fame,” said Advertising Week Executive Director, Matt Scheckner.

Allstate’s Mayhem, Flo, Progressive’s perky insurance clerk and The Man Your Man Could Smell Like from Old Spice are just a few of the new icons that have permeated pop culture this year and are now contending for a permanent spot on the Walk of Fame alongside past years inductees including the Michelin Man and the Vlasic Stork.

Immortal slogans such as Nike’s “Just Do It” and The Las Vegas Convention and Visitor Authority’s “What Happens Here, Stays Here” will also compete for advertising’s top prize, joining the ranks of past Walk of Fame inductees the Metropolitan Transit Authorities’ “If You See Something, Say Something” and Gillette’s “The Best a Man Can Get.”

“At BuzzFeed, we believe that things have fundamentally changed and advertising is now social,” said Andy Wiedlin, Chief Revenue Officer of BuzzFeed. “These brands share our view that content, story, and characters are the new advertising. We’re really excited to partner with Advertising Week in order to engage the BuzzFeed community and help identify which icon and slogan will be this year’s winners.”

The complete List of Nominees includes:

Icon Nominees

Allstate’s Mayhem, Flo, Progressive’s Perky Insurance Clerk, The Kia Hamsters, Sparky the Fire Dog, The California Raisins, The E*TRADE Babies, The Most Interesting Man in the World, Crash Test Dummies Vince and Larry, Energizer Bunny, Jolly Green Giant, Keebler Elves, Snap Crackle and Pop, The Coca-Cola Polar Bears, The French’s Mustard Man, Mr. Mucus, McGruff the Crime Dog, The Man Your Man Could Smell Like, Mr. Clean, Subway’s Jared, and Smokey Bear.

Slogan Nominees

Don’t Leave Home Without It (American Express),We Move People (Bombardier), What’s in Your Wallet (Capital One), A Diamond is Forever (DeBeers), The Best Part of Waking Up is Folger’s in Your Cup (Folger’s), Is It In You? (Gatorade), It’s Not TV, It’s HBO (HBO), What Would You Do for a Klondike Bar? (Klondike), What Happens Here, Stays Here (Las Vegas Convention and Visitor Authority), I Live for This (Major League Baseball), Hungry? Grab A Snickers (Snickers) I Want My MTV (MTV), Just Do It (Nike), I < 3 NY(New York Department of Economic Development), Ideas for Life (Panasonic), Made from the Best Stuff on Earth (Snapple), Think Outside the Bun (Taco Bell), Be All That You Can Be (US Army), Maybe She’s Born With It. Maybe It’s Maybelline (Maybelline), Got Milk? (The National Milk Processor Board)

About Advertising Week:

Since its creation in 2004, Advertising Week has drawn thousands of participants from around the world to New York City for a week long think-tank comprised of over 300 different events, panels and discussions that focus on the power of advertising and its neighboring industries. Above and beyond celebration, the mission of The Week is to inspire young people to join the craft; focus the industry and public at-large on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing industries.

About BuzzFeed:

BuzzFeed is a new kind of media company for the social world. Our technology powers the viral distribution of content, detects what is trending on the web, and connects people in realtime with the hottest content of the moment. BuzzFeed is at the forefront of a major shift in the advertising industry away from traditional banner ads towards “social advertising” that engages consumers, inspires sharing, and produces viral lift, or “earned media.”

BuzzFeed’s industry leading technology and unique social distribution engine is used by top brands such as GE, Kraft, and Coca Cola to go beyond banners, turbo charging their social advertising and branded content initiatives.

Jonah Peretti, founder & CEO of BuzzFeed, previously cofounded the Huffington Post and is a graduate of the MIT Media Lab.

More Than 3,000 Expected to Attend Sold-Out Three-Day Event Featuring Keynotes from Wikipedia, Facebook, Yahoo!, Adobe, Best Buy, Foursquare and CNN’s Soledad O’Brien

INDIANAPOLIS – ExactTarget announced that Chief Executive Officer Scott Dorsey will outline the company’s vision and introduce the next generation of the marketing cloud in the opening keynote Tuesday of Connections ’11, the world’s largest interactive marketing conference.

The three-day event, which is expected to welcome more than 3,000 ExactTarget clients and partners, will feature keynote addresses from Wikipedia founder Jimmy Wales, CNN’s Soledad O’Brien, author Aron Ralston and executives from Facebook, Adobe, Yahoo!, Best Buy, Klout and Foursquare.

“Consumers’ rapid adoption of mobile and social technologies along with continued reliance on email is changing the dynamics of marketing,” said Dorsey. “Connections provides a powerful three-day experience for marketers to collaborate and learn how the evolution of marketing is creating new opportunity to better connect with consumers in real-time across all online channels.”

Centered on the theme of “The Power of One,” Connections ’11 will challenge attendees to explore the power of one consumer to change a brand, one technology to change an industry and one person to change the world, Dorsey said. The conference will also feature:

- 50+ Educational Sessions: Courses range from interactive marketing best practices and case studies to hands-on sessions to build engaging cross-channel campaigns across email, social media, mobile and the Web.
- Award-winning Marketing: ExactTarget will award the industry’s top eight interactive marketing programs in its annual Subscribers’ Rule! Awards.
- New ExactTarget Products: ExactTarget will unveil a host of new products and global solutions to provide marketers expanded real-time, cross-channel marketing capabilities.
- Industry Certification: More than 400 marketers from around the globe will earn industry certifications from ExactTarget Academy.

To view the complete agenda for Connections ’11: The Power of One, visit www.Connections2011.com.

Connections ’11 follows ExactTarget Connections ‘10, which welcomed more than 2,000 marketers to Indianapolis and featured a lineup of industry titans including Virgin Group Founder and Chairman Sir Richard Branson, Twitter CEO Dick Costolo and a private concert from Grammy Award-winning band Train.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com.

NEEDHAM, Mass. – In4mation Insights (www.in4ins.com) announced that its co-founders and partners Mark Garratt and Steve Cohen, along with Dr. Rafael Alcaraz, Vice President, Global Analytics, The Hershey Company (www.thehersheycompany.com), will be presenting at the ESOMAR World Congress, taking place in Amsterdam from September 18-21, 2011.

Messrs. Garratt, Cohen and Alcaraz are participating in the “Achieving ROI through Superior Modeling” track and will be presenting “From brilliant to actionable – it takes technical brilliance and constant questioning to achieve the truly actionable in Marketing ROI”.

This presentation will describe the collaboration between The Hershey Company and In4mation Insights to revolutionize how marketing ROI is modeled and how its results are spread throughout an organization. This is an ongoing engagement where optimization requires that we constantly adapt to changes in the marketplace, macroeconomics and internal priorities.

The development of new-to-the-world Bayesian statistical methods, coupled with scalable and speedy software run using parallel processing on the “cloud”, will be addressed. Results have then been placed in a marketing enterprise-wide simulation model, where the findings have been pressure-tested by senior executives. The presentation will document how a close relationship between a savvy client and advanced modelers led to groundbreaking results.

“We continue to be inspired by the possibilities of integrating Bayesian analytics and the optimization of marketing mix on the largest possible scale, and against an increasing awareness of understanding of the interdependencies in data,” said Mark Garratt.

About In4mation Insights

In4mation Insights is an internationally recognized firm in the marketing research and analytics field and is known for its industry-leading theoretical and practical leadership and advanced technology. The firm’s practice leaders each have more than 30 years experience in consumer research, data analytics, modeling and technology to deliver answers related to Pricing, Marketing ROI, New Product Development, Market Structure and Consumer & Market Segmentation. One of the firm’s key differentiating capabilities is the use of Bayesian techniques, which enhance the potential value of consumer and market data. The firm has a global footprint and has worked with a number of Fortune 200 companies; their experience includes industries such as consumer goods, IT, Telecom, Financial Services, and Media.

For more information, please visit www.in4ins.com.

Media Innovations Summit 2011
SANTA CLARA, Calif. – Media Innovations Summit, the premier new media strategies conference, has announced an all-star roster of speakers representing the convergence of entertainment, content distribution, funding, advertising and new media technologies for the annual event, taking place Nov. 30-Dec. 2 at the Santa Clara Convention Center in the heart of Silicon Valley, California.

Delivering timely insight on strategies driving the new media ecosystem, Media Innovations Summit 2011 will feature panel and keynote speakers:

Anthony Zuiker, creator & executive producer, powerhouse CBS crime series CSI, CSI Miami and CSI New York
Albhy Galuten, vice president, Digital Media Strategy, Sony Network Entertainment
John Penney, executive vice president, Strategy & Business fred daDevelopment, Starz
Rick Dean, chairman, 3D@Home Consortium; senior vice president, THX
Pierre Routhier, vice president, 3D Strategy & Business Development, Technicolor
Marcelino Ford-Livene, general manager, Interactive Content & Advanced Advertising Development, Intel’s Digital Home Group
Tom Sauer, vice president, Corporate Strategy, AT&T
Louisa Shipnuck, chief marketing strategist, Verizon Digital Media Services
Chip Meehan, West regional vice president, Advanced Advertising, Comcast Cable
Bill Sheppard, chief digital media officer, Oracle Java Development Group
Mark Teitell, general manager, Ultraviolet

These and other recognized experts join previously announced speakers: Albert Cheng, executive vice president, Disney-ABC Television; Mark Ruxin, executive vice president, Universal McCann; Eric Bruno, senior vice president, Verizon; Jim Turner, senior vice president, Canoe Ventures; and Spencer Wang, senior analyst, Credit Suisse.

“Media Innovations Summit invites stakeholders up and down the content value chain to contribute to the new media discussion, giving attendees a more holistic view of the challenges, opportunities and strategies driving this industry,” said Fred Dawson, CEO and editor of ScreenPlays Magazine, which is producing the event.

For the first time, Media Innovations Summit is located in the heart of Silicon Valley bridging local technology innovators and VC gatekeepers with content, distribution and new media communities.

New to this year’s conference is the addition of interactive dialogue via smartphones for audience questions and live polling during panel discussions. The Window on Tomorrow: Young Consumers Symposium will play host to a dynamic panel of young people fielding attendee questions on how the marketplace is consuming content, using platforms and truly engaging with one another.

For more information, visit www.mediainnovationssummit.com. Discounted, early bird registration is available until Sept. 30.

More Than Twenty Experienced Marketers and Seasoned Entrepreneurs Discuss Delivering More Effective, Real-Time Marketing Experiences

SAN FRANCISCO – Federated Media Publishing, which powers the best of the Independent Web, confirmed the agenda and speaker line-up for the company’s fourth and final 2011 Signal event: Signal Chicago. This action-packed, one-day event will take place at the W Lakeshore and will focus on the theme of marketing in real time.

From real time bidding on new demand-side and exchange platforms to real-time messaging via location-based services, marketing has officially time-shifted into the present tense. While all of these tools, technologies and services let marketers do more than ever before, they have certainly introduced a variety of new challenges and opportunities.

Consistent with the entire Federated Media Signal conversational marketing series, the Signal Chicago agenda will feature exciting content, best in class case studies and demonstrations rooted in a deep understanding and expertise for the entire digital spectrum. Attendees will interactively participate and gain insight into best practices that will help them better create, understand and deliver more effective real-time consumer experiences.

The event will also feature candid conversations with senior executives from 20×200, AdKeeper, Adobe Systems Incorporated, Best Buy, Close.ly, comScore, GeoMentum, Google, Groupon, Lijit, Luminate, Manilla, Mediabank, Medialink, Microsoft, PANDORA® internet radio, Percolate, PHD, Shopkick and Shopper Sciences.

Generous sponsorship of FM’s Signal Chicago is provided by BlackBerry, Adobe Systems Incorporated, Google, Quantcast, PANDORA® internet radio, Slideshare, Yahoo!, AOL, Luminate, Mobile Roadie, R2integrated, Spiceworks and Ustream.

The event will be streamed live at http://www.ustream.tv/fmsignal and those interested can follow the action on Twitter via #FMSignal.

SAN JOSE, Calif. – Adobe Systems Incorporated (Nasdaq:ADBE):

Mariko Mori: Journey to Seven Light Bay
Curated by Tom Eccles, Executive Director, Bard College Center for Curatorial Studies
Exhibition Launches Nov. 9, 2011 at 12:01 a.m. EST

Inaugural Curator-in-Residence Program
InForm: Turning Data into Meaning
Curated by Thomas Goetz, Executive Editor, Wired Magazine
Exhibition Launches Sept. 13, 2011 at 12:01 a.m. EDT

The Adobe Museum of Digital Media (www.adobemuseum.com) is pleased to announce its 2011 fall exhibition schedule. On Nov. 9, 2011, at 12:01 a.m. EST, AMDM will launch Journey to Seven Light Bay, a new exhibition by Mariko Mori, curated by Tom Eccles, executive director of the Bard College Center for Curatorial Studies, Annandale in Hudson, NY. This marks AMDM’s fourth major exhibition since opening in October 2010. A trailer for Journey to Seven Light Bay is on view today at www.adobemuseum.com/TidaDome.

On Sept. 13, 2011, at 12:01 a.m. EDT, AMDM will launch InForm: Turning Data into Meaning, curated by Thomas Goetz, executive editor of Wired Magazine. This is the inaugural exhibition of AMDM’s Curator-in-Residence (CIR) Program, a new initiative that invites guest curators from the arts, culture, media and technology fields to use the museum’s online exhibition space to explore groundbreaking digital work and illustrate how digital media shapes and impacts today’s society.

Journey to Seven Light Bay
Journey to Seven Light Bay explores Mariko Mori’s longtime interest in harmonizing nature, spiritualism and technology in the digital age. The exhibition illuminates Mori’s artistic process and provides a digital recreation of her upcoming physical project, Primal Rhythm, being built on Miyako Island off the coast of Okinawa, Japan.

Mori’s work speaks to the notion that the more digital and “connected” we become, the less we are directly connected to the non-digital world around us. By creating the exhibition in the virtual space of AMDM, people from all over the world will be able to have an understanding of Mori’s physical installation, Primal Rhythm, located on a remote island.

In the AMDM atrium, Journey to Seven Light Bay will present visitors with a glowing white orb, the Tida Dome, as the entry point to Mori’s digital installation. Specifically developed for the AMDM, Tida Dome was inspired by prehistoric caves of Okinawa that illuminate when sunlight hits from a specific angle. When entering the Tida Dome, visitors will experience a virtual/digital replication of this illumination, and will continue through the exhibition to virtually experience other elements of the physical project. The physical project being built in Japan consists of a Sun Pillar and Moon Stone, which together create a solar monument to the natural rhythms of the sun and moon and the alignment of celestial orbits during the winter solstice. The first phase of Primal Rhythm will open on Dec. 22, 2011, upon the completion of Sun Pillar in Japan.

Throughout Journey to Seven Light Bay, visitors will hear Mori’s commentary on Primal Rhythm as well as past art works. Mori’s work as the artist has long drawn inspiration from the intersection of nature and technology. Mori says, “I would like to reintroduce ancient culture to contemporary life in order to reconnect with nature.”

About Mariko Mori
Mariko Mori (born 1967, Japan) is a critically acclaimed artist whose work has been acquired by museums and private collectors worldwide. Educated in Tokyo, London and New York, Mori gained recognition for her interactive installation, WAVE UFO, which debuted at Kunsthaus Bregenz in Austria in 2003. The installation was subsequently shown in New York and Genoa, and included in the 2005 Venice Biennale. It was also featured in Oneness, a survey of Mori’s work that opened at the Groniger Museum, The Netherlands, then traveled to the Aros Aarjus Kunstmuseum, Denmark and the Pinchuk Art Centre, Ukraine, and is currently traveling among three cities in Brazil.

Mori’s monumental installations have been exhibited, and her works have been in collections at renowned institutions throughout the world. Mori has received various awards including the prestigious Menzioni d’Onore at the 47th Venice Biennale in 1997 (awarded for “Nirvana”), and the Japanese Art in 2001 from Japan Cultural Arts Foundation. The artist is currently based in New York. A full biography is available upon request.

About Tom Eccles
Tom Eccles is executive director of the Center for Curatorial Studies at Bard College, and former director of the Public Art Fund in New York City from 1996-2005 where he curated more than 100 exhibitions and projects. Since joining CCS Bard in 2005, he has overseen the construction of the Hessel Museum of Art, which opened in November 2006; co-curated the inaugural exhibition of the Marieluise Hessel Collection, Wrestle; and organized exhibitions with artists Martin Creed (2007), Keith Edmier (2008) and Rachel Harrison (2009). In 2005, he organized the U.S. version of Uncertain States of America at CCS Bard. He also commissioned the permanent installation of Olafur Eliasson’s Parliament of Reality on the grounds of Bard (2009). In addition, Eccles has curated exhibitions at the Park Avenue Armory, Marian Goodman Gallery, and was a “correspondent” for the 2009 Venice Biennale (curated by Daniel Birnbaum).

Eccles studied philosophy, aesthetics and semiotics at the University of Bologna from 1985-1987. He graduated from the University of Glasgow in 1989 with a master of arts degree in philosophy and Italian. A full biography is available upon request.

InForm: Turning Data into Meaning
Through InForm: Turning Data Into Meaning, Thomas Goetz presents an analysis of digital data from our online lives, and gives new meaning to this information through a series of newly commissioned and found images.

The commissioned images are based on data sets gathered from across the Internet centering on three themes: Wikipedia as a crowd-sourced network with constantly evolving data; how the Twitter platform of followers, interactions and re-tweeting ranks its various users; and the impact and fluidity of an online financial social network. A series of digital artists has been invited to use these data sets to create unique visualizations of the information. Goetz’s program intends to make visible the way our social lives are digitally quantified. The exhibition celebrates a new generation of visual pioneers – part graphic designer, part statistician, part artist – who have a facility for turning data into meaning.

About Thomas Goetz
Thomas Goetz is executive editor at Wired Magazine. In his 10 years at Wired, he has pioneered the magazine’s innovative use of unconventional storytelling and information presentation, working with visionaries from Rem Koolhaas to Will Wright to James Cameron on award-winning special issues.

Goetz is also the author of the The Decision Tree: Taking Control of Your Health in the New Era of Personalized Medicine, and he writes frequently for Wired on the confluence of medicine, health and technology. Goetz’s 2010 talk at TEDMED on redesigning healthcare was featured as a TED Talk in 2011, and he has served as co-curator for the TEDx Silicon Valley conference, with a theme of Living By Numbers.

Goetz studied English at Bates College. He graduated from the University of Virginia with a master of arts degree in American literature, and he holds a master of public health degree from the University of California, Berkeley. He lives in San Francisco with his wife and two sons. A full biography is available upon request.

About Adobe Museum of Digital Media (AMDM)
The Adobe Museum of Digital Media (www.adobemuseum.com) is a one-of-a-kind online museum and interactive venue designed to showcase and preserve groundbreaking digital media works and provide a forum for expert commentary on how digital media influences culture and society. The AMDM is open 24/7, 365 days a year, and is free of charge. Visitors are invited to sign up for free membership.

The AMDM launched in October 2010 with inaugural exhibition, The Valley, a specially commissioned work from renowned American artist Tony Oursler. The second program, an interactive lecture by John Maeda entitled Atoms + Bits = the neue Craft, launched in March 2011. Following the fall exhibitions, upcoming programming includes a CIR program by filmmaker Shari Frilot, curator of the Sundance Film Festival New Frontier program, launching in early 2012. Exhibitions are curated by leaders in art, technology and media, changing regularly throughout the year. A permanent exhibition archive remains indefinitely accessible at www.adobemuseum.com.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

Prestigious Global Award Recognizes DoubleVerify’s Innovation in Bringing More Trust, Compliance and Accountability in Online Advertising

NEW YORK – DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, today announced that it has been selected as a World Economic Forum Technology Pioneer 2012.

The World Economic Forum recognizes the work of young and innovative companies believed to significantly transform the way business and society operate.  The Technology Pioneers 2012 are drawn from a broad range of fields, including information technology and new media, energy and environment, and life sciences and health.  These pioneers are known as business leaders that impact the world and provide social influence in their fields.  Hundreds of applications are received from around the world in this rigorous selection process, where over 50 technology experts judge the potential pioneers.

“The World Economic Forum’s Technology Pioneer award is highly revered across the globe, and we are excited and proud to be part of this elite community,” said Oren Netzer, Co-Founder and CEO of DoubleVerify. “As a technology innovator that aims to strengthen trust, accountability and transparency in an emerging industry, we recognize that verification and compliance are the keys for the global growth in this sector.”

The World Economic Forum award is a significant milestone for DoubleVerify that adds to the momentum of the company in 2011. Since launching in 2008 the company has developed the standard for online media verification for brand marketers and ad agencies, as well as for ad networks, DSPs, exchanges and publishers.  Earlier this year the DoubleVerify expanded its operations to include companies and audiences outside of the United States, and opened an office in the United Kingdom. Additionally, over the course of the past twelve months DoubleVerify has grown its work force substantially from 30 employees in July of 2010 to 160 employees today.

DoubleVerify was chosen along with twenty-four other innovative start-ups from across the globe, to be recognized in this year’s class of Technology Pioneers.

“The Technology Pioneers are an important World Economic Forum community,” said Olivier Schwab, Director, Head of Technology Pioneers, World Economic Forum. “Being true pioneers in designing and developing innovative new technologies, these companies demonstrate the kind of positive transformation and leadership that will shape industries and society as a whole for years to come.”

Earlier this week, DoubleVerify announced that it received $33 million in financing led by JMI Equity and Institutional Venture Partners (IVP), two of the premier later stage venture capital and private equity firms in the United States focused on investing in rapidly-growing software, Internet and business services companies. Other participants in the round included previous investors Blumberg Capital and First Round Capital. This investment brings the company’s cumulative financing to $47 million.

About DoubleVerify

DoubleVerify (www.doubleverify.com) is the worldwide leader in online media verification and compliance, and the top choice of marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance. DoubleVerify verifies over 35 billion advertising impressions per month for hundreds of leading Fortune 500 marketers. DoubleVerify is headquartered in New York City, with sales offices in London and engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include JMI Equity, Institutional Venture Partners, Blumberg Capital, First Round Capital and Genacast Ventures.