Event success shows the digital marketing field will continue to flourish

ad:tech San Francisco 2013

DALLAS - ad:tech San Francisco 2013, the leading and most diverse digital marketing event in the country, had more than 8,500 in total attendance. The two-day event took place on April 9 and 10 and brought digital marketers and advertising and technology enthusiasts from around the world to network, learn and immerse themselves in the ever-growing digital marketing field.

“The positive feedback from this year’s event is further proof that the digital marketing field is continuing to flourish and ad:tech is the premier conference for professionals in the space. We’re looking forward to what the New York show will bring the industry this fall.”

Almost 1,300 of the overall audience participated in the conference program, which consisted of keynotes, breakouts, Q&A sessions and panels covering mobile, brand, display, performance and innovation. Also, complimentary education from Google and other industry thought-leaders created standing-room-only crowds in booths and the ad:tech Tutorials Theater on the expo floor.

In addition to top-notch education, attendees at ad:tech took advantage of seeing and testing the latest products and services showcased by 211 exhibitors and sponsors. Many companies participated in Innovation Alley, a feature area dedicated to new and innovative solutions for marketers. Extending its commitment to highlighting pioneering technology and services was the return of Startup Spotlight, a competition to find the most innovative companies in the digital marketing field. General Mills and Wonderful Pistachios each chose a startup winner to bring their pitch in-house. Linqia won in the social commerce category with General Mills, while Wonderful Pistachios selected two winners, AppGlu and SpyderLynk, for the mobile commerce category.

It wasn’t all work and no play for the ad:tech crowd. Features and events such as the Networking Pub Crawl, game:tech and various photo booths around the expo floor provided a way to relax, unwind and network.

For the first time, ad:tech co-located with Under the Influence Summit. This partnership provided exhibitors and attendees with an even wider range of products and content to stay competitive and expand their knowledge base. “We’re thrilled with the turnout at the ad:tech San Francisco 2013,” says Nicole Buraglio, Marketing Director, ad:tech. “The positive feedback from this year’s event is further proof that the digital marketing field is continuing to flourish and ad:tech is the premier conference for professionals in the space. We’re looking forward to what the New York show will bring the industry this fall.”

Following a successful show in San Francisco, ad:tech is excited to announce that registration for ad:tech New York is now open. The event will take place November 6-7 at the Javits Center in New York City.

More information:

• For more on ad:tech: www.ad-tech.com/
• To register for ad:tech New York: na.ad-tech.com/ny/
• Follow @adtech on Twitter and join the conversation using #adtechNY

About ad:tech

ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events – 10 shows in seven countries annually – blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com.

ad:tech is owned by dmg :: events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg :: events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg :: events, visit www.dmgevents.com.

Startups Will Compete in Two Challenges: Wonderful Pistachios Mobile Commerce and General Mills Social Engagement

ad:tech San Francisco 2013

DALLAS – ad:tech San Francisco, in partnership with Wonderful Pistachios and General Mills, is excited to announce the finalists of its Startup Spotlight Series: SpyderLynk, AppGlu, iMobileMedia, Pocket Change, Dlvr.it, NUVI, Linqia and Pixlwise.

“I’m thrilled to see what these brands have in store for the final rounds of judging for ad:tech’s Innovation Award.”

These recognized global brands partnered with ad:tech to find the most innovative new companies in digital marketing. The competition launched in February, with each brand hunting for a specific solution: Wonderful Pistachios Mobile Commerce and General Mills Social Engagement.

Over 45 startups entered, but only eight were chosen as finalists; four for the mobile commerce challenge and four for the social engagement challenge. The finalists will make their final business pitches live, on-stage at ad:tech San Francisco from April 9-10, 2013. The winner selected in each challenge will be awarded with the ad:tech Innovation Award and will be able to take their pitch in-house.

More information on the finalists:

Wonderful Pistachios Mobile Commerce

- SpyderLynk: SpyderLynk’s mobile platform allows marketers to activate meaningful mobile marketing engagements.

- AppGlu: AppGlu helps companies launch backend connected apps sooner and provides an innovative, web-based Control Center to better manage those apps after launch.

- iMobileMedia: iMobileMedia create applications that engage and reward personal relationships with brands wherever customers are making purchases.

- Pocket Change: Pocket Change offers a leading universal reward currency for mobile, creating more loyal and engaged customers and driving deeper value for app developers.

General Mills Social Engagement

- Dlvr.it: dlvr.it provides bloggers, publishers and brands a way to instantly syndicate content and expand their reach on the social web and into new channels.

- NUVI: NUVI provides actionable, real-time insights from the vast ocean of social conversation, helping customers visualize the story being told by data.

- Linqia: Linqia is a marketing platform that makes it easy for community leaders to earn money from trusted brands for sharing authentic stories.

- Pixlwise: Pixlwise is a software development studio in San Diego, California focused on bridging the Skills Gap by educating/training adults through a videogame platform.

“These finalists are the cream of the crop, pushing boundaries in advertising technology and creating real value for big brands and their customers,” said Tameka Kee, content director, ad:tech. “I’m thrilled to see what these brands have in store for the final rounds of judging for ad:tech’s Innovation Award.”

More Information

For more information on the Startup Spotlight competition, visit: http://na.ad-tech.com/sf/call-for-startup-spotlight/
For more information on ad:tech, visit: na.ad-tech.com/sf/
To register for ad:tech San Francisco 2013, visit: na.ad-tech.com/sf
Download the ad:tech San Francisco mobile app: http://na.ad-tech.com/sf/mobile-app/
Follow @adtech on Twitter and join the conversation using #adtechsf

About ad:tech

ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events – 10 shows in seven countries annually – blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com.

ad:tech is owned by dmg :: events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg :: events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg :: events, visit www.dmgevents.com.

About Roll Global and Wonderful® Pistachios

Roll Global is a $3 billion international company focused on healthy brands for healthy lifestyles. As a privately held company, its decisions are driven by the long-term health of the company, its customers and the planet.

The Wonderful Pistachios brand features upscale, premium packaging and a bold contemporary look, appealing to a sophisticated, health‐conscious consumer. Wonderful Pistachios are grown in Lost Hills, California, part of the San Joaquin Valley, the agricultural heartland of California. Grown, processed and packaged by Paramount Farms, Wonderful Pistachios are available at retail outlets and grocery stores nationwide and are available in a variety of sizes.

About General Mills

General Mills is one of the world’s leading food companies, operating in more than 100 countries. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, and Wanchai Ferry. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2012 worldwide sales of US $16.7 billion

Event at ad:tech San Francisco to feature keynotes, presentations and panels from leading industry executives

ad:tech San Francisco 2013

DALLAS – ad:tech San Francisco 2013 and Under the Influence Summit 2013 announced the agenda and sponsors for Under the Influence Summit, a comprehensive and unique forum for the marketing industry held during ad:tech San Francisco from April 9-10, 2013.

“Under the Influence Summit will feature some of the biggest marketing and media players, opening up many avenues for discussions on how to harness the power of influence through media, technology, word of mouth, data and advocacy marketing”

This superior digital marketing event about People-Powered Media features keynotes, presentations and panels from some of the biggest marketing and media players like Chad Hurley, Gary Vaynerchuk, Chris Anderson, and co-host Peter Guber; book signings with Under the Influence co-host Bonin Bough, Brian Solis and Mickey McManus, giveaways and much more. Panels include:

Earned Media: Booty Call or Wedding Bells?

Paid Media: Once it’s Paid For, Is Earned Media Authentic?

Made Media: Advertising In The Third Industrial Revolution

Influence Everywhere: How 5 Screens Have Flipped The Script

Collaborative Marketing: Driving Consumer Powered Products and Marketing

Growth-Hacking: Where Do We Go From Here?

“We’re honored to host this strong line-up of keynotes, presentations and panels focused on People-Powered Media in the technology capital of the world,” said B. Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelēz International, and co-host of Under the Influence Summit 2013. “It’s rare to get this much talent all under one roof talking about the future of marketing.”

Under the Influence Summit 2013 sponsors include: Expion, SocialChorus, Answers, Blab, BlogHer, CrowdTap, Dynamic Signal, Linqia, Kred, ShinDig, SocialWire, Tapinfluence, Tongal, Viggle, 26DotTwo, GroupHigh, Qnary, Unmetric, CMP.LY, CrowdCheck, Golden State Warriors, Meltwater, Nestivity, Tracx, TreeSwing, Viral Heat, and Wahooly.

“We’re excited to make Under the Influence Summit complimentary to students and professionals so that those interested have the chance to exchange and absorb information from leaders and pioneers of the industry,” said Peter Guber, CEO of Mandalay, Owner/Co-Executive Chairman of the NBA’s Golden State Warriors, Co-Owner of the Los Angeles Dodgers, and co-host of Under the Influence Summit 2013. “For that, we thank our wonderful sponsors. We couldn’t host such a great event without them.”

“Under the Influence Summit will feature some of the biggest marketing and media players, opening up many avenues for discussions on how to harness the power of influence through media, technology, word of mouth, data and advocacy marketing,” said Amy Allen, Senior Vice President, ad:tech. “This adds much more to the overall ad:tech experience.”

In conjunction with Under the Influence Summit 2013, ad:tech San Francisco 2013 is shaping up to be a stellar event. With 20+ hours of education in nine tracks – including Mobile, Brand, Display, Performance, Innovation, Social, Video, Tablets and Sponsored Workshops – plus four keynote sessions, there’s a wide range of content led by thought-leaders serving all segments of the industry.

More than 250 exhibitors will fill the Expo Hall with the latest products, services and technologies and prime networking opportunities will keep the community buzzing over the course of the two days. Those who sign up for ad:tech San Francisco 2013 will have complementary access to the Under the Influence Summit program.

More Information:

For complimentary registration to Under the Influence Summit 2013 pass, visit http://bit.ly/adtechSF13.

To register for ad:tech San Francisco 2013, visit www.na.ad-tech.com/sf

Download the ad:tech San Francisco app: http://na.ad-tech.com/sf/mobile-app/

Follow @adtech and @FollowInfluence on Twitter and join the conversation using #adtechsf and #Influence13SF

About ad:tech

ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events – 10 shows in seven countries annually – blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com.

ad:tech is owned by dmg :: events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg :: events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg :: events, visit www.dmgevents.com.

About Under the Influence

Under the Influence is an interactive advertising and technology conference and exhibition that focuses on emerging and disruptive marketing disciplines. Co-located with Advertising Week in New York City and ad:tech in San Francisco, Under the Influence features keynotes, speakers, panels and fireside chats from industry professionals. Each Under the Influence event includes an EXPO where media and technology companies showcase their products. For more information, visit www.influence13sf.com.

Hashcaster Named Official Twitter Wall Partner

ad:tech San Francisco 2013

DALLAS - ad:tech, the largest digital marketing show in the world, announced that it has partnered with Hashcaster, a real-time content marketing platform built around hashtags, to support the Twitter Wall during ad:tech San Francisco.

Using Hashcaster, ad:tech San Francisco exhibitors and attendees will be able to connect, engage and share content in real-time via Twitter, staying up to date on the latest news and conversations out of the show within the session rooms. Exhibitors are invited to use the #adtechsf hashtag before and at the show to give attendees a glimpse of what they have to offer and a taste of what they’ll see at the show.

“We are very excited about this partnership because Hashcaster’s platform will allow all ad:tech San Francisco attendees, exhibitors and speakers to engage in real-time conversations,” said Nicole Buraglio, Marketing Director at ad:tech. “As social media continues to redefine the business of marketing, ad:tech prides itself on being on top of the latest trends within the space. In using Hashcaster’s technology, no one will miss a beat on the news coming out of the show and will be able to interact with one another at a deeper level.”

“Hashcaster is very pleased to be providing ad:tech with its hashtag curation and measurement platform. More and more leading events such as ad:tech are recognizing the power of building a social community around a hashtag and engaging this community before, during and after their event,” said Geoff Clendenning, Hashcaster CEO. “Hashcaster gives event organizers the ability to elevate their brand and the brands of their sponsors above the chatter of a noisy hashtag while given their audience a curated stream of the content that alleviates that all-too-common feeling of drinking from a fire hose when trying to follow a noisy hashtag stream on Twitter.”

ad:tech San Francisco’s All Access Pass includes access to 20+ hours of education in nine tracks – including: Mobile, Brand, Display, Performance, Innovation, Social, Video, Tablets and Sponsored Workshops, as well as four keynote sessions. Attendees also get the chance to see cutting-edge technology and products from over 250 exhibitors in the Expo Hall and utilize the Networking Pub Crawl for creating and renewing business connections.

More Information:

• For more information on ad:tech, visit na.ad-tech.com/sf/
• To register for ad:tech San Francisco 2013, visit na.ad-tech.com/sf
• Follow @adtech on Twitter and join the conversation using #adtechsf

About ad:tech

ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events – 10 shows in seven countries annually – blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com.

ad:tech is owned by dmg :: events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg :: events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg :: events, visit www.dmgevents.com.

About Hashcaster

Hashcaster is a real-time Twitter curation and measurement platform for marketers and publishers. Launched in September 2011 Hashcaster initially focused on the live event industry securing more than 22 clients in its first year and implemented the platform at 38 events throughout North America. Since then the company has expanded its focus to television, live sporting events, music as well as supporting hashtag marketing campaigns for major brands around the world.

Pick the most innovative name for ad:tech’s new gaming feature on the expo floor and win an all-access pass to ad:tech San Francisco

ad:tech San Francisco 2013

DALLAS - ad:tech San Francisco, the leading and most diverse digital marketing event in the country, is launching a new gaming feature on the Expo floor and is looking for members of the digital marketing community to name it. The individual who comes up with the most innovative name will be awarded an all-access pass to ad:tech San Francisco April 9-10, 2013.

The gaming expo will have four pods showcasing games-related marketing companies participating in the Games & Advertising session taking place on day one of the show. Additionally, there will be a lounge space featuring vintage and current generation video game consoles and a dedicated arcade “ambassador” who will be facilitating game play sessions.

Here’s how to enter:

1) Visit: http://www.facebook.com/adtech
2) ‘LIKE’ the page
3) Fill in the required entry form

The name of the game: BE INNOVATIVE with ad:tech.

ad:tech’s ‘Be Innovative’ competition began at 9:00 AM CST on Friday, March 1 and ends at 4:00 PM CST on Friday, March 15. All participants must be 18 or older. Winners will be announced Monday, March 18 at 4:00 PM CST.

More Information:

• For more information on ad:tech, visit http://na.ad-tech.com/sf/
• To register for ad:tech San Francisco 2013, visit www.na.ad-tech.com/sf
• To participate in Innovation Alley or to sponsor ad:tech, please contact sales@ad-tech.com
• Follow @adtech on Twitter and join the conversation using #adtechsf

About ad:tech

ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events – 10 shows in seven countries annually – blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com.

ad:tech is owned by dmg :: events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg :: events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg :: events, visit www.dmgevents.com.

eMarketer Named Official Research Partner for ad:tech 2013

ad:tech San Francisco 2013

DALLAS - eMarketer, the authority on digital marketing, media and commerce information, has been named the Official Research Partner for ad:tech 2013, and will provide the firm’s insights to attendees looking to stay ahead of the curve, the organizations announced.

“We are very excited to launch this partnership with eMarketer at ad:tech San Francisco,” said Nicole Buraglio, marketing director at ad:tech. “Together, ad:tech and eMarketer will offer the ultimate venue for digital marketers looking to get a comprehensive sense of where the digital marketplace will go next.”

All Access pass holders and VIP guests of ad:tech will receive a complimentary copy of eMarketer’s “Key Digital Trends for 2013” report.

Like all eMarketer reports, “Key Digital Trends for 2013” puts of hundreds of perspectives and data sets—from marketers, media executives, analysts, research and analytics firms, investment banks, academic institutions, government agencies and other sources—into context, helping marketers develop a better grasp of today’s most intriguing marketing challenges and potential solutions.

The report specifically provides insight into media fragmentation, shifting device usage, mobile and tablet marketing, ecommerce and the changing purchase funnel, content marketing and “big data.”

“It’s gratifying to work together with ad:tech to make their conferences even more rewarding for all companies that attend or are involved,” said eMarketer Vice President of Marketing David Iankelevich.

ad:tech San Francisco’s All Access Pass includes access to 20+ hours of education in nine tracks – including: Mobile, Brand, Display, Performance, Innovation, Social, Video, Tablets and Sponsored Workshops, as well as four keynote sessions. Attendees also get the chance to see cutting-edge technology and products from over 250 exhibitors in the Expo Hall and utilize the Networking Pub Crawl for creating and renewing business connections.

More Information:

• For more information on ad:tech, visit na.ad-tech.com/sf/
• To register for ad:tech San Francisco 2013, visit na.ad-tech.com/sf
• Follow @adtech on Twitter and join the conversation using #adtechsf

About ad:tech

ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events – 10 shows in seven countries annually – blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com.

ad:tech is owned by dmg :: events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg :: events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg :: events, visit www.dmgevents.com.

About eMarketer

eMarketer covers digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By collecting data from thousands of sources and putting it into context, eMarketer conveniently provides the world’s top brands, agencies and media companies with the most complete view of digital marketing available. For more information, visit www.emarketer.com.