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	<title>Ad Operations Online &#187; AdMonsters</title>
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		<title>Three lessons in digital strategy from Jon Rimmerman of Garagiste</title>
		<link>http://www.adoperationsonline.com/2012/08/30/three-lessons-in-digital-strategy-from-jon-rimmerman-of-garagiste/</link>
		<comments>http://www.adoperationsonline.com/2012/08/30/three-lessons-in-digital-strategy-from-jon-rimmerman-of-garagiste/#comments</comments>
		<pubDate>Thu, 30 Aug 2012 09:20:45 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[AdMonsters]]></category>
		<category><![CDATA[Advertising Events]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=18072</guid>
		<description><![CDATA[<div></div><p><a href='http://rss.buysellads.com/click.php?z=1280259&k=6c7d1038013bdd38cb660b065be449ad&a=18072&c=2119746783' target='_blank' rel='nofollow'>
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				<content:encoded><![CDATA[<div></div><p><a href='http://rss.buysellads.com/click.php?z=1280259&k=6c7d1038013bdd38cb660b065be449ad&a=18072&c=2100453420' target='_blank' rel='nofollow'>
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</div><p>Hard work makes art In Seattle last week I had the opportunity to meet a minor hero of mine: Jon Rimmerman, founder of Garagiste Wine. Jon&#8217;s business is nothing short of amazing, but the&#8230;</p>
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		<title>Digital Advertising: Dream Big, Execute Bigger</title>
		<link>http://www.adoperationsonline.com/2012/08/30/digital-advertising-dream-big-execute-bigger/</link>
		<comments>http://www.adoperationsonline.com/2012/08/30/digital-advertising-dream-big-execute-bigger/#comments</comments>
		<pubDate>Thu, 30 Aug 2012 09:18:25 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[AdMonsters]]></category>
		<category><![CDATA[Advertising Events]]></category>

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</div><p>I’ll share a guilty pleasure that few people outside digital advertising will understand: with the release of every new cutting-edge gadget, I can&#8217;t wait to see the amazing advertising that is&#8230;</p>
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		<title>easeltv: Are Connected TV Apps the New Channels?</title>
		<link>http://www.adoperationsonline.com/2012/08/30/easeltv-are-connected-tv-apps-the-new-channels/</link>
		<comments>http://www.adoperationsonline.com/2012/08/30/easeltv-are-connected-tv-apps-the-new-channels/#comments</comments>
		<pubDate>Thu, 30 Aug 2012 09:15:45 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[AdMonsters]]></category>
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</div><p>easeltv specialises in building apps for connected TVs, with clients including broadcasters, pay-TV operators, content producers and major consumer brands. I spoke to AdMonsters Screens speaker&#8230;</p>
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		<title>Football&#8217;s Latest Signing: Squawka</title>
		<link>http://www.adoperationsonline.com/2012/08/30/footballs-latest-signing-squawka/</link>
		<comments>http://www.adoperationsonline.com/2012/08/30/footballs-latest-signing-squawka/#comments</comments>
		<pubDate>Thu, 30 Aug 2012 09:13:26 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[AdMonsters]]></category>
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</div><p>When I first heard about second screen companion app Squawka, I could barely contain my excitement. As a football (ahem, soccer) enthusiast, I&#8217;ve always been keen on the stat side of the game,&#8230;</p>
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		<item>
		<title>Mobile Disrupted: SessionM&#8217;s Lars Albright on Rewarding Users for Ad Engagement</title>
		<link>http://www.adoperationsonline.com/2012/08/30/mobile-disrupted-sessionms-lars-albright-on-rewarding-users-for-ad-engagement/</link>
		<comments>http://www.adoperationsonline.com/2012/08/30/mobile-disrupted-sessionms-lars-albright-on-rewarding-users-for-ad-engagement/#comments</comments>
		<pubDate>Thu, 30 Aug 2012 09:09:09 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[AdMonsters]]></category>
		<category><![CDATA[Advertising Events]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=18064</guid>
		<description><![CDATA[<div></div><p><a href='http://rss.buysellads.com/click.php?z=1280259&k=6c7d1038013bdd38cb660b065be449ad&a=18064&c=464203769' target='_blank' rel='nofollow'>
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]]></description>
				<content:encoded><![CDATA[<div></div><p><a href='http://rss.buysellads.com/click.php?z=1280259&k=6c7d1038013bdd38cb660b065be449ad&a=18064&c=691246240' target='_blank' rel='nofollow'>
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</div><p>Mobile ads have been a hot topic of discussion in the ad tech space for a while now, but with little consensus on how they should be monetized. Banner ads are simply not getting the job done, causing&#8230;</p>
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]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why your company should invest in &#8220;open&#8221;</title>
		<link>http://www.adoperationsonline.com/2012/08/15/why-your-company-should-invest-in-open/</link>
		<comments>http://www.adoperationsonline.com/2012/08/15/why-your-company-should-invest-in-open/#comments</comments>
		<pubDate>Wed, 15 Aug 2012 09:05:18 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[AdMonsters]]></category>
		<category><![CDATA[Advertising Events]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=18024</guid>
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</div><p>We get ideas from other people. Where do companies get ideas?Technology has changed the way that we relate each other, and how ideas are exchanged. Social media is the new social fabric, and while&#8230;</p>
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		</item>
		<item>
		<title>USA Today&#8217;s Redesign and the Diminishing Inventory Movement</title>
		<link>http://www.adoperationsonline.com/2012/08/15/usa-todays-redesign-and-the-diminishing-inventory-movement/</link>
		<comments>http://www.adoperationsonline.com/2012/08/15/usa-todays-redesign-and-the-diminishing-inventory-movement/#comments</comments>
		<pubDate>Wed, 15 Aug 2012 09:02:46 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[AdMonsters]]></category>
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</div><p>I have to admit I was surprised when I ventured over to USAToday.com following its massive redesign. You never quite know what to expect when you give a redesigned site a cold visit – I&#8217;m still&#8230;</p>
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		<title>UK Mobile Ad Spend Grows 132% in First Half 2012</title>
		<link>http://www.adoperationsonline.com/2012/08/15/uk-mobile-ad-spend-grows-132-in-first-half-2012/</link>
		<comments>http://www.adoperationsonline.com/2012/08/15/uk-mobile-ad-spend-grows-132-in-first-half-2012/#comments</comments>
		<pubDate>Wed, 15 Aug 2012 08:59:13 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[AdMonsters]]></category>
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]]></content:encoded>
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		<title>Fulfilling the Multiscreen Promise</title>
		<link>http://www.adoperationsonline.com/2012/08/15/fulfilling-the-multiscreen-promise/</link>
		<comments>http://www.adoperationsonline.com/2012/08/15/fulfilling-the-multiscreen-promise/#comments</comments>
		<pubDate>Wed, 15 Aug 2012 08:57:03 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[AdMonsters]]></category>
		<category><![CDATA[Advertising Events]]></category>

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		<description><![CDATA[<div></div><p><a href='http://rss.buysellads.com/click.php?z=1280259&k=6c7d1038013bdd38cb660b065be449ad&a=18018&c=1126163019' target='_blank' rel='nofollow'>
				<img src='http://rss.buysellads.com/img.php?z=1280259&k=6c7d1038013bdd38cb660b065be449ad&a=18018&c=1126163019' border='0' alt='' /></a></p><br />The momentum behind multi-screen media is building. Consumers who interact with at least two screens at a time have now reached a majority, and that is seen by many as...<div class='yarpp-related-rss'>
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				<content:encoded><![CDATA[<div></div><p><a href='http://rss.buysellads.com/click.php?z=1280259&k=6c7d1038013bdd38cb660b065be449ad&a=18018&c=1073101611' target='_blank' rel='nofollow'>
				<img src='http://rss.buysellads.com/img.php?z=1280259&k=6c7d1038013bdd38cb660b065be449ad&a=18018&c=1073101611' border='0' alt='' /></a></p><br /><div class='pw-widget pw-counter-horizontal pw-horizontal' pw:url="http://www.adoperationsonline.com/2012/08/15/fulfilling-the-multiscreen-promise/" pw:title="Fulfilling the Multiscreen Promise" >
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</div><p>The momentum behind multi-screen media is building. Consumers who interact with at least two screens at a time have now reached a majority, and that is seen by many as a tipping point for digital&#8230;</p>
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		<title>Street Fight Summit 2012: The Next Generation of Hyperlocal</title>
		<link>http://www.adoperationsonline.com/2012/08/11/street-fight-summit-2012-the-next-generation-of-hyperlocal/</link>
		<comments>http://www.adoperationsonline.com/2012/08/11/street-fight-summit-2012-the-next-generation-of-hyperlocal/#comments</comments>
		<pubDate>Sat, 11 Aug 2012 07:48:44 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[AdMonsters]]></category>
		<category><![CDATA[Advertising Events]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=17984</guid>
		<description><![CDATA[<div></div><p><a href='http://rss.buysellads.com/click.php?z=1280259&k=6c7d1038013bdd38cb660b065be449ad&a=17984&c=630976489' target='_blank' rel='nofollow'>
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</div><p>With hyperlocal advertising on track for $100 billion in revenue by the end of the decade, it’s fair to say that location and geotargeting have truly entered a stage of warp speed. With so much&#8230;</p>
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