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Category: Advertising Industry Deals
Jun Group and King.com Strike Social Video Advertising Partnership
More Than 30 Million King.com Players on Facebook Now Able to Earn Virtual Rewards by Opting-In to Watch Social Video Ads
DoubleVerify Continues Mission of Trust and Transparency with 12 New Partnerships
DoubleVerify, the pioneer and worldwide leader in online media verification and real-time decisioning, today announced its newly inked partnerships with twelve ad networks and platforms. These partners join DoubleVerify in continuing its industry mission to create more trust, transparency and accountability in the online advertising industry by utilizing its verification, brand safety and page quality targeting and decisioning services.
TruSignal Unveils High Value Consumer Audience Targeting Segments on the BlueKai Exchange
ST. CLOUD, Minn. & CUPERTINO, Calif. - Innovative digital ad targeting firm TruSignal and BlueKai, the world’s most complete platform for data management, analysis and acquisition, announced an expanded partnership to provide online advertisers a more precise way to target high value consumers across several product and service categories, including automotive insurance, life insurance, telecommunications, financial products and education.
MediaMind Launches Global Publisher Unit
NYC, NY – MediaMind Technologies Inc., the leading independent provider of integrated digital advertising solutions, announced today the establishment of the MediaMind Global Publisher Unit (http://publisher.mediamind.com ). Following the unification of three technology powerhouses—MediaMind, Unicast, and Eyewonder under the DG umbrella—now online publishers have access to additional resources and services worldwide to bolster their rich [...]
Intertainment Media Inc. Closes Investment in Award Winning Advertising Technology – Shiny Ads
Canada’s technology incubator, Intertainment Media, takes stake in Toronto advertising technology start up NEW YORK / LOS ANGELES / SAN MATEO / TORONTO – Intertainment Media Inc. (“Intertainment” or the “Company”) (TSXV:INT / OTCQX: ITMTF / FRA: I4T) announced that it has finalized its early stage investment in Shiny Ads, an award winning advertising technology [...]
LiveIntent and Convertro Team Up to Provide Greater Intelligence in Email Marketing
Integration with Convertro’s Attribution Service Gives Advertisers a Greater Understanding of the Value of LiveIntent’s Publishers’ Exchange Inventory New York – LiveIntent, the platform for buying and selling email ad inventory exactly like display, today announced it has integrated its services with advertising technology from Convertro, the leader in providing advertisers enhanced transparency into the [...]
Tremor Video Purchases InPlay Publisher Analytics Technology From TubeMogul
Deal Gives Tremor Video Robust, Enhanced Reporting on Publisher-side Video Performance while TubeMogul Retains its Promise of Complete Transparency and Detailed Reporting to Advertisers NEW YORK – Tremor Video, the largest independent online video advertising technology company, and TubeMogul, the fastest-growing media buying platform for video advertising, announced that Tremor Video has purchased InPlay, TubeMogul’s [...]
Shazam Powers Interactivity for Super Bowl Advertising Campaigns
Shazam-enabled Super Bowl commercials extend viewer engagement to the ‘second screen’ of mobile devices NEW YORK – Shazam®, the world’s leading mobile discovery company, today announced that Shazam for TV™ will play a major role in several television advertising campaigns running during the Super Bowl, an event known as much for its cutting-edge advertising as [...]
Ad Network and Publishing Company PK4 Media Acquires JSFOUR Media and Technology
Founder Joins PK4 Media Team to Advance Bishop Video Platform Los Angeles, CA – PK4 Media, the premium online video advertising network and publishing company today announced the acquisition of JSFOUR, a media and technology company. As part of the acquisition JSFour founder, Jimi Smoot, will join PK4 Media as the VP of Product Development. [...]
YuMe and Samsung Electronics Team to Bring Advertising and Audience Insight to the Samsung Smart TV Platform; Announce Charter Advertiser State Farm
Industry-First, In-TV Brand Survey Capability from Vizu Gives Brands Real-Time Insight into Ad Campaign Efficacy REDWOOD CITY, CA – YuMe, the operating system for TV 2.0, today announced that it is partnering with Samsung Electronics, the technology leader and innovator in electronics and telecommunications, to provide advertising on Samsung’s Smart TV Platform through YuMe’s Connected [...]
Mexad Acquired by DataXu, Provider of Leading Demand Side Platform
First European RTB Acquisition Creates the First Truly Global Demand-Side Platform BOSTON, MA and COLOGNE, GERMANY – DataXu (www.dataxu.com), provider of the industry’s #1 ranked demand-side platform (DSP), announced that it has acquired the leading European DSP service provider, Mexad. With offices in Germany, France, Spain, the United Kingdom, Italy, Poland, and Brazil, Mexad leads [...]
24/7 Real Media Acquires Digital Video Advertising Company, Panache
NEW YORK – 24/7 Real Media, Inc., WPP’s marketing technology company, announced its acquisition of Panache®, a leader in digital video advertising fulfillment software and services. The addition of the latest digital video advertising technologies to 24/7 Real Media’s award-winning Open AdStream® ad management platform, creates new and expanded revenue generating opportunities for clients of [...]
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