Category Page for: Advertising Industry Deals

Ad Ops Daily Briefs: December 9 2008

» by Otilia Otlacan December 9th, 2008 at 11:00 pm » Comments (0)

- Interactive Advertising Veteran, Jeff Montgomery, Joins 1020 Placecast as Chief Revenue Officer 1020 Placecast, the interactive media company delivering highly effective audience targeting with its place-based advertising solution, added another seasoned advertising veteran to its team with today’s announcement that Jeff Montgomery has joined as the company’s Chief Revenue Officer. Jeff will be responsible for the development and execution of sales and operations strategy for Placecast, as well as delivering cross-platform digital marketing campaigns and world-class client service. Jeff joins the Placecast team after holding several prominent positions in the interactive advertising industry. He previously founded Sponsormetrix, a digital measurement and ...more »

Publicis Groupe Acquires W&K Communications Agency Further Strengthening Its Operations in China

» by Otilia Otlacan December 9th, 2008 at 9:30 am » Comments (1)

PARIS - Regulatory News: Publicis Groupe (Paris:PUB) announced the acquisition of the Chinese full-service advertising agency W&K Communications. Effective immediately, the agency will be re-branded as Leo Burnett W&K Beijing Advertising Co. and will become part of Leo Burnett Greater China operations. W&K Communications will continue to be led by Mr. Guo Weijun, current Chairman, and Mr. Wang Yi, Managing Director. Both will now report to Michael Wood, CEO of Leo Burnett Greater China. Founded in 2004, W&K Communications employs nearly one hundred communications specialists between its Beijing and Guangzhou offices. The Chinese agency provides extensive services in advertising, promotions, television production ...more »

24/7 Real Media and OgilvyOne enter Joint Venture to launch China’s ITOP Digital Advertising Network

» by Otilia Otlacan December 4th, 2008 at 9:00 am » Comments (0)

SHANGHAI, China - 24/7 Real Media, Inc., the leading digital marketing company, and OgilvyOne China’s ITOP Performance Marketing division, announced that they are entering a joint venture to create ITOP 24/7 – effective January 2009. Based in Beijing, ITOP 24/7 will be a Chinese display and contextual advertising network that will enable advertisers and publishers to effectively and efficiently engage their target audiences in the digital marketplace. On top of OgilvyOne ITOP’s existing platform, the joint venture will utilize the award winning Open AdStream® ad management technology, enhanced specifically for the Chinese market. OgilvyOne ITOP’s existing ad network covers key categories ...more »

Publicis Groupe to Acquire Tribal, Leading Brazilian Independent Digital Agency

» by Otilia Otlacan November 26th, 2008 at 9:45 am » Comments (0)

PARIS - Regulatory news: Publicis Groupe (Paris:PUB) announced that it has acquired the Sao Paulo-based leading digital agency Tribal. With nearly one hundred communications specialists, Tribal is one of Brazil’s top independent interactive agencies. This nationally recognized industry leader offers a complete range of in-house services from strategic brand planning to interactive campaigns and advanced marketing technologies. The Tribal brand will be kept and the agency will be aligned with the Digitas global network. The team will continue to be led by existing management Pierre Mantovani, CEO and Renato Fabri, Chief Creative Officer. Both will now report to François de La ...more »

Leading Technology Companies Team Up to Demo Cutting-Edge Advanced Advertising Solution

» by Otilia Otlacan November 25th, 2008 at 10:15 am » Comments (0)

ARRIS, BIAP, BlackArrow and Sigma Systems to Showcase Personalized Television Advertising for Cable and Telecom at Management World Orlando ORLANDO, Fla. - ARRIS, BIAP, BlackArrow and Sigma Systems jointly announced that they have formed an unprecedented group of technology leaders to revolutionize television advertising. The group will demonstrate its cutting-edge Advanced Advertising solution as part of TM Forum’s Content Encounter 3, which takes place at the Management World Orlando conference. The Content Encounter initiative at the TM Forum encourages companies to collaborate on solutions that address the creation, delivery and monetization of digital media services. The Personalized Advertising for Cable and IPTV ...more »

E! Gets “Embed” with MirriAd

» by Otilia Otlacan November 25th, 2008 at 9:45 am » Comments (0)

NEW YORK - A deal struck today between Comcast Networks and MirriAd now means advertisers can get straight to the eyeballs of the consumer with new product and brand placement opportunities available on E!, Style, VERSUS, GOLF CHANNEL and G4. The deal takes advantage of patented technology developed by embedded advertising specialist, MirriAd, and will see product placement and promotional messages digitally inserted into existing video content as if they were included in the original production. In an environment in which television audiences now have access to digital video recorders that allow them to ‘skip’ traditional advertising slots, Comcast Networks recognizes ...more »

Jivox and PixelFish Join Forces to Offer Custom Video Ads for Small Business Advertisers

» by Otilia Otlacan November 20th, 2008 at 1:21 pm » Comments (0)

Agreement pairs Jivox self-service video ad platform and publisher network with PixelFish professionally produced video ads to create the industry’s first full-service online video advertising offering for small businesses Interactive Local Media: 2008, Santa Clara, California (PRWEB) November 20, 2008 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced a strategic agreement with PixelFish, a leading provider of affordable and effective custom video ad solutions. As part of the agreement, Jivox will offer its advertisers professional video ad creation packages from PixelFish and PixelFish will offer its advertisers a co-branded version of ...more »

Local.com Integrates Local Business Video Content

» by Otilia Otlacan November 20th, 2008 at 1:14 pm » Comments (0)

IRVINE, Calif., November 20, 2008 – Local.com Corporation (NASDAQ: LOCM), a leading local search site and network, today announced the integration of local video ads throughout the Local.com site. This is the first phase of a longer term strategy by Local.com to capture share in the emerging local video market. The Kelsey Group forecasts that this market will grow to 747,000 video-enabled small and medium-sized businesses and $1.5 billion in revenues by 2012. The current implementation incorporates geo-targeted video ads from Jivox, an online video advertising service for local businesses. Local.com plans to aggregate geo-targeted video ads from other providers, before ultimately ...more »

Ad Ops Daily Briefs: November 17 2008

» by Otilia Otlacan November 17th, 2008 at 11:00 pm » Comments (0)

- George P. Johnson Acquires Online Marketing Agency and Mobile Device Platform In a bold move that acknowledges the unprecedented convergence of live events and digital marketing – and that brand marketers demand a one-stop agency for developing and executing these campaigns – experience marketing agency George P. Johnson (GPJ) today announced the acquisition of online marketing agency JUXT Interactive and mobile device platform MobilePromote. JUXT Interactive and GPJ MobilePromote bolster GPJ’s existing technology and digital strategy capabilities and translate into more cost-effective and integrated marketing campaigns for technology, automotive, financial services, healthcare and other B2C and B2B clients. - ValueClick to Present ...more »

Gannett acquires social media provider Ripple6

» by Otilia Otlacan November 17th, 2008 at 10:00 am » Comments (0)

MCLEAN, Va. - Gannett Co., Inc. (NYSE:GCI) has acquired Ripple6, Inc., a leading provider of social media services. Ripple6 will become a wholly owned subsidiary of Gannett and will continue to offer its best of breed social media technology and analytics not only to Gannett but also to an array of top tier marketers and Web publishers. Terms were not disclosed. “From the moment we began working with Ripple6, we realized we had found a company that is richly innovative and can change the way social media is offered and monetized online,” said Craig Dubow, chairman, president and CEO of Gannett. ...more »