Partners with Improve Digital to Deliver PubMatic’s Ad Revenue Optimization Platform to Over 90% of European Publishers; Helps U.S. Publishers Monetize International Traffic

PALO ALTO, Calif. - PubMatic (www.pubmatic.com), a global ad revenue optimization company that works with over 5,500 online publishers, unveiled a strategic European expansion that will dramatically increase ad revenue for both European and U.S. based online publishers. Through a partnership with Europe’s Improve Digital, PubMatic now provides localized sales, service and support in the United Kingdom, the Netherlands, Germany, France, Spain and Italy, whose publishers cover 90% of Western European Web usage.
Read the full story

- 944 Media Acquires Six Degrees Magazine
944 Media, LLC (“944 Media”) (www.944.com) has announced the acquisition of assets of Six Degrees magazine and its Web site portal.
The monthly fashion and entertainment publication will join 944 Media’s existing portfolio of seven lifestyle publications in the nation’s leading entertainment hubs.
“The addition of Six Degrees to our portfolio positions 944 Media with the largest regional lifestyle media groups in the country based on circulation and frequency,” said CEO and Founder of 944 Media Marc Lotenberg. “The expansion shows our dedication to remain true to our early roots and focus on the power of youth marketing.”

MIVA, Inc. Focuses on ALOT Search-Related Products; Streamlines Ongoing Operations; Defines 2009 Strategy

NEW YORK - MIVA, Inc. (NASDAQ:MIVA) announced the completion of the sale of assets relating to its MIVA Media operations to advertising network, Adknowledge, for cash consideration of approximately $11.6 million, plus assumption of certain balance sheet liabilities, and subject to certain retained assets and liabilities and post-closing adjustments.

The transaction further streamlines MIVA, Inc.’s operations and accelerates the company’s strategy of developing and expanding its high margin, consumer-oriented toolbar, homepage and desktop search-related products. As a result of the transaction, MIVA, Inc. has reduced total headcount from 129 on December 31 2008 to approximately 50, which includes the transfer of approximately 75 MIVA Media and certain corporate staff to Adknowledge. MIVA, Inc.’s remaining employees will work predominantly out of the company’s New York offices, with a small number remaining in Fort Myers, Florida.
Read the full story

- Latino Advertising Pioneer, Victor Ornelas, Allies with Matador Marketing Group
Victor Ornelas, founder of Ornelas & Associates and a pioneer in Hispanic advertising, has joined forces with Matador Marketing Group, a Latino marketing and advertising firm located in Fort Worth, Texas, it was announced today by Luis Caballero, president of Matador. The alliance reunites Ornelas and Caballero 18 years after Caballero launched his career as an intern at the renowned Dallas agency.
“We have recruited one of the industry’s champion matadors,” said Caballero. “Victor is a mentor, coach, sage and dynamo for our firm as we seek to engage national clients interested in tapping the fast-growing Latino marketplace in a more meaningful and profitable way.”
Read the full story

- Global Traffic Network Announces Closing of Its Purchase of the Unique Broadcasting Company Limited from UBC Media Group
Global Traffic Network, Inc. (Nasdaq: GNET), a leading provider of custom traffic and news reports to radio and television stations outside the United States, today announced that its United Kingdom subsidiary, Global Traffic Network (UK) Limited, has completed its acquisition of the commercial division of UBC Media Group plc (LSE: UBC.L), which supplies traffic and travel information to approximately 230 radio stations and entertainment news information to approximately 120 radio stations in the United Kingdom in exchange for commercial airtime inventory that is then sold to advertisers. The acquisition was effected through a purchase of the entire share capital of The Unique Broadcasting Company Limited, the UBC subsidiary that housed the commercial division operations. UBC’s commercial division has approximately 700,000 radio commercials available for sale on an annual basis. In addition to the radio networks, The Unique Broadcasting Company has approximately £3 million pounds of tax losses that Global Traffic Network expects to be able to utilize against future earnings of its U.K. operations.
Read the full story

Will collaborate in client development, technology, new products and the training of over 500 WPP professionals in Omniture technologies; WPP invests $25 million in Omniture

DAVOS, Switzerland - WPP (NASDAQ: WPPGY), the world leader in communications services and Omniture, Inc. (NASDAQ: OMTR), the leading provider of online business optimization, announced a strategic partnership that will provide clients with more-effective insights globally across both digital and traditional media channels. As part of this partnership, WPP is making a long-term $25 million investment in Omniture common stock.

The two companies will collaborate on technology development, on sharing data and information and in consulting services. The collaboration will focus on providing chief marketing officers and other marketing executives at clients, with greater consumer insights, supported by new technology. This will allow marketers to increase their revenue and profit returns from online marketing and to manage and optimize their overall marketing expenditures.
Read the full story

Mixx Augments Federated Media’s Family of Sites with Unique, Customizable Blend of Social Media Content and Social Networking Functionality

SAN FRANCISCO - Federated Media Publishing (FM), a next-generation media and publishing company, announced a partnership with Mixx, a customizable social media website with an unprecedented blend of user-recommended media, online social networking and comprehensive personalization tools. Mixx joins FM’s industry-leading collection of more than 100 conversational media sites and social networking applications like Boing Boing, Dooce, Mashable and Graffiti.

“What we love to do more than anything else is create media experiences that bring together great sites, passionate audiences and brand marketers,” said John Battelle, founder, chairman and CEO of FM. “Mixx is just the sort of partner that will add genuine value to that equation, offering possibilities unlike any other platform we have worked with. I look forward to the great things we’ll do together.”
Read the full story

Merger between Search Engine Marketing Specialists Will Support Japan’s Largest Advertising Company and Market 24/7 Real Media’s Decide DNA® Technology to Dentsu’s and Other Agencies’ Clients

NEW YORK & TOKYO - 24/7 Real Media, Inc. (“24/7”), the leading digital marketing company, and cyber communications, inc. (“cci”) (4788.T), Japan’s leading media representative company, announced the merger of their subsidiaries DENTSU e-LINK, INC. and K.K. 24-7 Search to form Dentsu Search & Link. Japan’s largest advertising agency Dentsu Inc. (“Dentsu”), currently a shareholder in both subsidiaries, shall remain a shareholder of the newly merged company. Dentsu Search & Link will deliver a full spectrum of search engine marketing (“SEM”) services to the Japanese market. Financial terms were not disclosed.

cci and Dentsu will contribute their extensive Japanese marketing industry knowledge and connections to the venture, and consign to the venture SEM services provided to their clients. 24/7 will license its industry-leading Decide DNA® technology and provide its search engine marketing expertise to Dentsu Search & Link. Takeshi Matsuoka, currently Director and President of KK 24-7 Search, will serve as President and CEO of Dentsu Search & Link.
Read the full story