Category: Ads Taxonomy
Adap.tv Strengthens European Team
Adap.tv, the company that delivers a programmatic way to plan, buy, sell and measure TV and video advertising, today announced the recent hire of Lewis Sherlock and Anne Peiré; two industry veterans tapped to build upon the growth of Adap.tv in Europe.
FreeWheel Rolls Out New Extension Products to Support Linear and Digital Upfronts
FreeWheel, the video technology company serving enterprise-class entertainment companies, today unveiled three new extension products for their flagship ad management system, Monetization Rights Management® (MRM), that will support entertainment companies in delivering on their integratedtelevision and digital upfront commitments.
LiveRail Integrates DoubleVerify for Greater Control of Video Ad Environments
LiveRail, the first real-time video ad technology platform for publishers, networks and agencies, announced that DoubleVerify’s ad verification technology is now available to the over 200 publishers, networks and agencies that use LiveRail’s video infrastructure technology, ensuring zero wasted impressions for LiveRail customers.
Criteo Chooses DoubleVerify to Provide Worldwide Solution For Brand-Safe Performance Display Advertising
Criteo (www.criteo.com), the global leader in performance display advertising, announced a strategic partnership with DoubleVerify (www.doubleverify.com), the worldwide leader in online media verification and decisioning. The global deal will enable Criteo to take their stringent “brand safety” requirements to the next level. By implementing DoubleVerify’s proprietary technology within its real-time buying environment, Criteo will ensure that their performance display ads will not appear on inappropriate or fraudulent sites.
PK4 Media Introduces Bishop Video Platform
PK4 Media (www.pk4media.com), the premium, performance-based media company today announced the availability of the Bishop Video Platform. Designed for the next generation of online video, the platform provides an easy-to-use solution for publishers and advertisers seeking to incorporate video on their website, or in their marketing mix.
Adobe Unifies Ad Campaigns Across Social, Search, and Display
Adobe Systems Incorporated (NASDAQ:ADBE) announced that technology acquired from Efficient Frontier is now available as part of the Adobe® Digital Marketing Suite, unifying social, search and display campaigns and creating true multi-channel optimization from disparate campaigns. This is a departure from multi-channel campaigns that are often operated with separate budgets, distinct data sets and unique workflows. The struggle to unify campaigns has often left digital marketers, who will collectively spend almost $100 billion globally this year on digital marketing and advertising*, in the dark as they allocate their digital ad budgets to deliver the best return.
Interview: Myles Younger, Canned Banners Co-founder, Talks About DIY Creatives for Display Advertising and Opportunities for Long Tail Advertisers
Earlier this week, digital media agency Exact Drive and display ad design platform Canned Banners announced a partnership to offer marketers a one-stop solution for launching and managing dynamic display ad campaigns. The service increases the performance and precision of display ad campaigns by personalizing ad creative in real time for each viewer. We’ve asked Myles Younger, Canned Banners Co-founder and Head of Marketing & Business Development, to give us more insights into the current display advertising market, the challenges and opportunities for SMBs and long tail advertisers.
Mogreet’s Mobile Marketing Solutions Bring Rich Media, Social and Mobile Ad Monetization to Hispanic Audiences
Mogreet Mobile Campaigns Dominate the U.S. Market with Top Spanish-Language Broadcast and Media Companies
LiveRail Integrates comScore vCE for Improved Brand Safety
LiveRail, the first real-time video ad technology platform for publishers, networks and agencies, today announced that comScore’s validated Campaign Essentials (vCE) is now natively available to the over 200 publishers, networks and agencies that use LiveRail’s video infrastructure technology.
Forbes Leads the First Wave of Publishers to Adopt comScore validated Campaign Essentials™ (vCE)
Forbes Media and comScore, Inc. (NASDAQ: SCOR) today announced an agreement to implement viewable impression measurement across all display ad campaigns appearing on Forbes.com as part of its validated Brand Increase Guarantee (vBIG) program. This innovative offering from Forbes leverages comScore validated Campaign Essentials™ (vCE) to validate that ad impressions delivered as part of an advertiser’s vBIG program are in-view, providing the assurance that advertisers will only be charged for ads that have had an opportunity to deliver the desired advertising effect. This program is consistent with the principles addressed as part of Making Measurement Make Sense (3MS), an industry-wide initiative led by the ANA, IAB and 4A’s, which called for a set of standards across the industry and the need for a true measure of ‘viewable impressions’.
comScore Releases February 2012 U.S. Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 179 million U.S. Internet users watched nearly 38 billion videos of online video content in February.
Exact Drive and Canned Banners Introduce One-Stop Solution for Dynamic Display Advertising
Digital media agency Exact Drive and display ad design platform Canned Banners are announcing a partnership to offer marketers a one-stop solution for launching and managing dynamic display ad campaigns. The service increases the performance and precision of display ad campaigns by personalizing ad creative in real time for each viewer.
4,143 Fans Like
13,172 Followers Follow
470 Subscribers Subscribe
