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Category: Ads by Pricing
Commission Junction Announces CJYou Award Finalists
SANTA BARBARA, Calif. – Commission Junction, a division of ValueClick, Inc. (NASDAQ: VCLK) and the leading global provider of performance-based marketing solutions, announced the finalists of its CJYou Awards, which will be presented Wednesday, September 21st in Santa Barbara, California at the annual Commission Junction University (CJU). The award finalists include top performing advertisers and [...]
Atrinsic Interactive Launches Pay-Per-Call
Atrinsic’s New Call-Based Service, Powered by RingRevenue, is Focused on Delivering Even Greater Revenue for Publisher and Advertiser Clients NEW YORK & SANTA BARBARA, Calif. – Atrinsic Interactive, a full service agency and affiliate network, announced the launch of a new pay-per-call service powered by performance marketing leader, RingRevenue. The service is designed to drive [...]
Exponential Acquires AdoTube, A Leading Provider of In-Stream Video Ad Solutions
Emeryville, CA – Exponential Interactive Inc., the owner of global online advertising provider Tribal Fusion and engagement video solution Firefly Video, today announced it has completed the acquisition of AdoTube, a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to proprietary in-stream video advertising, including Polite Pre-Roll®, In-Stream Skins, Takeovers, [...]
UK Office of Fair Trading Threatens Future of Pay Per Click and Social Media Marketing in Financial Services Explains ClearDebt.co.uk
Fair trading guidance for the debt management industry in the UK could ban companies from advertising on Google, Twitter and Facebook – and the credit industry could be next LONDON – The OFT’s guidance, revised and published for consultation on 14th June, finds Google and Twitter “inappropriate” for debt management companies. The guidance proposes to [...]
Marchex Expands Digital Call Advertising to Hundreds of Local Properties Through Deal with CityGrid Media
CityGrid Media’s leading local ad and content network, CityGrid® using Marchex to connect millions of consumers to advertisers through phone calls SEATTLE – Today, Marchex, Inc. (NASDAQ:MCHX) announced continued momentum for its digital call advertising opportunity through a partnership with CityGrid®, a leading local content network that connects web and mobile publishers with local advertisers. [...]
Kontera Launches INTENTclick, a Premier Direct Response In-Text Network
Kontera Expansion Continues with Additional Network SAN FRANCISCO – Kontera, the leading technology company that is maximizing the value of content, introduced INTENTclick, a premier network that is optimized for direct response advertisers and quality publishers in performance driven categories. Continuing its strategic expansion, Kontera now operates two networks: INTENTclick, the premier direct response network, [...]
Interview: Iggy Fanlo, adBrite President & CEO, Discusses Real-Time Pricing for Ad Exchanges
Two days ago, adBrite announced the launch of their Real-Time Pricing solution that maximizes ad revenue for premium publishers by automatically optimizing the floor price for every page view on their properties. We spoke with Iggy Fanlo, adBrite’s President & CEO, about what this launch represents and how RTP can serve both publishers and advertisers.
Facebook Ads Get More Competitive as Prices Rise in Q2 2011; Search Spend Growth Slows as Advertisers Focus on ROI
Data Based on Efficient Frontier and Context Optional’s Q2 2011 Digital Marketing Performance Report SUNNYVALE, Calif. – Advertising on Facebook continued to get more competitive in the second quarter of 2011, with Cost Per Clicks (CPCs) increasing by 22% from the first quarter of 2011. Brands that are actively acquiring fans on Facebook are on [...]
Marin Software Sees Rise in Paid Search Spend and Online Ad Click-through Rates
Report on top paid-search advertiser trends reveals improved campaign efficiency SAN FRANCISCO – Marin Software, provider of the leading online advertising management platform for advertisers and agencies, today released the findings of its Paid Search Quarterly Benchmarking Report, which indicates a 20 percent year over year increase in paid search advertising spend. According to the [...]
Dex One and Google Create Strategic Advertising Sales Partnership
Agreement Supports Plans to Drive Dex One’s Digital Sales to 30 Percent of Total Revenue by End of 2012 CARY, N.C. – Dex One Corporation (NYSE: DEXO) and Google announced a strategic agreement that will elevate Dex One to a select group of companies around the world who serve as Google AdWords™ Certified Partners. This [...]
Channel Intelligence Announces Acquisition of ClickEquations
Channel Intelligence to expand their online marketing services with the advanced paid search platform of ClickEquations ORLANDO, Fla. – Channel Intelligence (CI) announced that it has acquired ClickEquations, a leading-edge paid search platform currently serving large advertisers and search agencies. CI enthusiastically welcomes all current ClickEquations clients.
SEMPO 2011 State of Search Marketing Report Estimates Industry to Grow from $16.6B in 2010 to $19.3B in 2011
Facebook becomes major player in PPC campaigns; Mobile internet, local search are most significant trends impacting industry WAKEFIELD, Mass. – SEMPO announced results of its 2011 State of Search Marketing Report. With over 900 companies and agencies participating in the global online survey conducted by Econsultancy, the report estimates that the North American search marketing [...]
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