Leading Search Syndication Network Boosted By Direct Advertiser Growth

NEW YORK – Powered by increased spend from direct advertisers, adMarketplace, the leading search syndication platform, posted its fourth consecutive record quarter as revenue increased 78% in the fourth quarter over the same period in 2010.

“The Internet’s largest search advertisers are demanding search performance at scale outside of the major engines and these results show that adMarketplace delivers,” said Chief Executive Officer James Hill.

Direct advertiser spend increased 115% year over year while the average cost-per-click increased 44% from the year-ago quarter. This was driven by exceptional performance on adMarketplace’s platform.

adMarketplace published three case studies in the fourth quarter documenting outstanding performance results that it delivered to Volvo, ADT and CreditCards.com.

“We are seeing increased budgets from 85% of our direct advertisers who pass us sufficient, relevant performance data,” said Adam Epstein, President and Chief Operating Officer. “This gives us the ability to scale our search syndication platform.”

adMarketplace expects continued growth in 2012, aggressively hiring engineers and salespeople. The company hired 25 new employees in Q4.

adMarketplace’s success comes amid mixed results from the other major search syndication networks. In their recent fourth quarter results, Google reported a paltry 15% gain in network revenue and Yahoo reported that search revenue declined 3%. Last week, InfoSpace purchased TaxACT for a reported $285 Million, diversifying itself away from its search syndication business.

About adMarketplace: The Internet’s largest marketers and agencies rely on adMarketplace to deliver search performance outside of Google, Bing, and Yahoo. With over 250 million searches each day across distribution channels worldwide, and backed by powerful, easy to use tools and expert account specialists, adMarketplace is the leading platform for search syndication advertising.

Digital content leader unveils new Cost per View video advertising technology, delivers guaranteed quality views along with social sharing and advanced tracking

LOS ANGELES – Break Media, a leading creator and publisher of digital video content for men, today announced its Social Video Accelerator, an innovative new advertising technology which combines guaranteed video distribution with a suite of social analytics that maximize viral pass-along of advertiser content. The new unit is designed around the growing trend of Cost per View (CPV) advertising.

While demand for the CPV model increased among advertisers in 2011, thus far, publishers and networks have struggled to match it. YouTube has previously predicted that by 2015, more than 50 percent of online video campaigns will include inventory sold on a CPV. A recent study performed by Break Media and Advertiser Perceptions found that although 40 percent of advertising campaigns now use CPV in some fashion—a two-fold increase over the previous year—17 percent of advertisers stated they would select it as their preferred pricing model for video if more publishers and networks offered it.

The Social Video Accelerator will debut across the Break family of sites, which includes Break.com, the web’s largest comedy video site, and the Break Media network, which now reaches more than 120 million unique viewers each month. The technology is designed to distribute both advertiser assets such as trailers and videos as well as branded entertainment created in partnership with Break Media’s award winning in-house Creative Lab.

“The Cost per View video pricing model made huge strides within the industry this past year, with a number of advertisers citing it as their preferred model,” said Andrew Budkofsky, EVP of sales and partnerships for Break Media. “While this emergence has opened up an entirely new battleground for advertising dollars, advertisers must demand a solution that delivers a guarantee of quality, relevant context and targeting above and beyond simply counting numbers of views in order for their campaigns to be effective.”

“With the amount of competition for attention and eyeballs, we’ve looked for partners who can help us build a quality audience and guarantee our video content will reach it,” said Simone Deocares-Lengyel, media director at KD&E, the agency for Take-Two Interactive which runs multiple trailer release campaigns a year. “Being able to purchase against a guaranteed CPV and track both paid media as well as earned media presents a huge opportunity for us to distribute our content in the most meaningful way possible.”

The Social Video Accelerator is available now. For more information on all Break Media advertising units, visit us online or contact sales@breakmedia.com.

About Break Media:

Break Media is a leading creator, publisher, and distributor of digital entertainment content including video, editorial, and games. The company’s properties include the largest humor site online—Break.com—as well as Made Man, Game Front, Holy Taco, Screen Junkies, Cage Potato, All Left Turns, Chickipedia, and Tu Vez. The Break Media Creative Lab is an in-house production studio creating original videos that range from award-winning branded entertainment to celebrity-driven web shorts to viral one-offs. The Break Media Network represents hundreds of publishers as one of the largest video advertising networks online, reaching more than 120 million visitors each month. For more information, visit www.breakmedia.com.

IgnitionOne releases positive Q4 Digital Media Report as Mobile marketing becomes an emphasis in marketer media mix

NEW YORK – The year ended with an extremely strong Q4 for online advertising as U.S. paid search spending grew 22% year-over-year resulting in the best quarter to date. Retailers drove much of this spending, as holiday shopping initiatives pushed their search budgets up 26% year-over-year. Mobile search advertising among retailers was up a huge 269% YoY and accounted for 14% of total retail search budgets – peaking at 24% on Black Friday.

These figures are released quarterly by IgnitionOne, a leading digital marketing firm, managing more than $1 billion in online advertising.

Key findings in the report:

•    Mobile search is growing at an enormous rate – YoY mobile search ad impressions are up 317% and spend is up 269%. Among retailers, mobile search ad spend accounted for 14.2% of total paid search budgets, compared to 5.2% last year. This spiked on Black Friday with 24% of retail search ad spend going towards mobile queries.

•    Search advertising has its best quarter ever – It was a strong holiday season for search with advertising spend up 22% YoY in Q4. Search advertising spend among retailers was up even higher at 26% YoY. There were also large YoY increases in impressions (42%), clicks (42%) and transactions (67%).

•    Search costs (CPCs) declining – In total, Q4 CPCs are down -8.6% YoY and -2.3% compared to last quarter. This trend benefits both marketers and Google as clicks cost less while monetizing at the same rate and expanding impression base and higher clickthrough rates point to revenue growth for Google. The trend is driven by Google, as Yahoo!/Bing saw a YoY 6.4% increase in CPCs.

•    Google retains market share lead – In mid-Q4, Yahoo!/Bing held only a 16.6% share of the search market, but as expected, given its retail consumer focus, it rebounded with a stronger holiday shopping season.  However, by the end of Q4, search market share remained largely unchanged from the previous quarter, with Google commanding 81.8% compared to Yahoo!/Bing at 18.2%.

•    Europe search advertising also on the rise – Q4 shows gains for European search advertising as spend increased 14%, clicks increased 22% and Clickthrough Rate (CTR) increased 19%.

•    Google continues to grow in display – Spending on display was up 9.3% and impressions were up 31.5%. The growth for Q4 came from Google’s DoubleClick Ad Exchange, which saw a 105.5% increase in spend.

“Adoption of smart phones and tablets is exploding and mobile search is becoming a major part of the shopping experience for many consumers,” said Roger Barnette, President of IgnitionOne. “Advertisers are responding to this trend, which is clearly shown in the enormous growth of mobile search advertising spending.”

This report is the latest in a series of reports from IgnitionOne reviewing trends across the online advertising landscape. Previous quarterly reports can be downloaded at http://bit.ly/ignitiononeresearch

About IgnitionOne
IgnitionOne is the world’s first closed loop Digital Marketing Suite, offering multiple solutions to improve online performance within a single interface. Solutions include ad management and optimization (search, display and Facebook), cross-channel attribution and website optimization. The company was formed in 2011 by combining online ad management platform, SearchIgnite, with audience profiling and on-site optimization from Netmining.

Ignition One currently powers more than $20 billion in revenue each year for some of the world’s leading online marketers, including General Motors, Chico’s, Ann Taylor, Fiat and advertising agencies such as MRM Worldwide, CyberAgent and more.

For more information, please visit http://www.ignitionone.com or follow the company on Twitter @ignitionone.

adMarketplace analyzed and optimized post-conversation data to generate a high ROI for CreditCards.com, and grew the company’s profitability more than 400%.

The Opportunity
In tough economic times, it is difficult for credit card providers to source qualified applicants for new cards. While it is easier to drive overall application volume, lead quality is muddied by the increased percentage of unqualified applicants. Unqualified applications make it difficult for credit card issuers to effectively optimize search marketing campaigns, which reduces their ROI.

Credit card issuers know that not all application-based conversions are created equal. While a strong initial conversion rate can appear profitable, true ROI metrics can only be determined once the applicant qualifies. Therefore, adMarketplace worked closely with CreditCards.com to understand which of its traffic sources generated leads from qualified applicants.

The Approach
In late 2010, CreditCards.com partnered with adMarketplace to drive more credit card applications. During the initial testing period, the adMarketplace account management team was able to drive application costs below the client’s goal, but the high number of unqualified applicants reduced profitability.

adMarketplace shifted its priority towards optimizing against post-application performance data — which CreditCards.com agreed to provide. This detailed analysis of qualified application metrics allowed adMarketplace to determine an accurate ROI for traffic sources within adMarketplace’s network and optimize accordingly.

The Results
True “post-conversion” performance data dramatically improved CreditCards.com’s profitability and its capacity to scale. adMarketplace was able to grow its profitability more than 400% from previous levels while increasing its lead volume by 600%.

“This is perhaps the biggest improvement in any of our accounts I have ever seen. I expect adMarketplace to remain our top non-Google/Yahoo traffic source,” said Tracy Moon, CreditCards.com’s SEM Manager.

About CreditCards.com
CreditCards.com, a part of the Bankrate Online Network, is a leading online credit card marketplace, bringing consumers and card issuers together. The card issuers include American Express, Chase, Citi, Capital One, Discover, First Premier Bank, Visa, MasterCard and more.

CreditCards.com is also the web’s leading publisher of original consumer credit card news. Its proprietary research, stories, tools and video are routinely picked up by leading news outlets such as the Associated Press and appear on major sites, including Yahoo, MSNBC, NASDAQ.com, Forbes.com, TheStreet.com and Google news.

About adMarketplace.com
adMarketplace delivers pay-per-click advertising to performance marketers from traffic sources outside of the major search engines. Thousands of online advertisers and their agencies leverage our proprietary data-driven technology platform — comprised of filtering, scoring, targeting, pricing and analytics — to drive ROI from over one million traffic sources worldwide. adMarketplace offers a managed service to large marketers and a self-serve alternative for advertisers of all sizes.

More information: http://www.admarketplace.com/credit-cards-com.php

Enables brands to associate With professional athletes for fast, low-cost, viral digital sports marketing

San Francisco – Amplify Social, a San Francisco-based digital technology company, today announces the launch of The Virtual Fan Network a rich media content network that empowers brands to work directly with athletes to engage with their fan-base in short term, CPM-based, media campaigns. Amplify Social launches with exclusive contracts for over 300 active athletes in major sports including MLB’s Tim Lincecum, the NFL’s Marcedes Lewis, Mike Wallace, Michael Turner, and NFL legend Brett Favre.  Additional athletes include Shannon Boxx, of the Women’s US Olympic Soccer Team, and Freestyle Skiers Simon Dumont and Sarah Burke, with many more being signed daily.

The Virtual Fan Network allows brands to work with the biggest names in sports within the digital environment with a lower barrier for entry.  Brands can quickly and cost efficiently integrate their message into an athlete’s social media presence – and through an aggressively amplified presence of a syndicated, highly interactive, rich media network – to reach a highly targeted audience.  In a successful Virtual Fan Network beta campaign, Victory Chevrolet created a marketing presence around San Francisco Giants pitcher, Tim Lincecum.  Tim’s VFN launched with a Digital Baseball Card (http://www.facebook.com/TimLincecum) shared through his social graph and via QR code printed on a series of memorabilia drink cups to celebrate 1,000 strike-outs for the young pitcher.

“There have been limited attempts to provide athletes and the sports industry with a set of tools or a platform that allows them to properly leverage digital media,” says Amplify Social Co-Founder and CEO Brian Wilhite.  “The attempts we’ve seen are not innovative in terms of providing something new, they are simply making old models slightly more updated.  We want to provide a scalable solution that brands want to use, and that will help them reach their consumers while also providing real value for the athletes.”

“Our model allows athletes and fans to engage remotely, wherever they may be in digital media, and brands benefit from that integration,” says Co-Founder and Chief Marketing Officer, Cory Treffiletti.  “Brands win with a solution that integrates them into the passion of sports, while driving high levels of engagement with consumers and fans.  Fans win because they are able to connect with their favorite athletes across any number of sports.  Athletes get more of a local, national and international digital marketing presence and a new source of revenue from the world market.  Everybody wins!”

The market for digital media and the market for sports marketing and endorsements are both increasing; with digital media expected to eclipse $77 billion, exceeding TV ad spending, by 2016, according to a recent Forrester study.   Athlete sponsorship dollars are continuing to increase as well, projected to be more than $38 billion, according to eMarketer, by 2016, but this does not take into account the percentage of total ad spending that is dedicated to promoting sports marketing relationships.

“The business opportunity to marry together digital media with sports is potentially a multi-billion dollar endeavor, and an area that has seen little to no innovation to date,” adds Mr. Treffiletti.

The Virtual Fan Network is currently increasing its athlete base, with a number of brand campaigns scheduled to launch within weeks.

Amplify Social (www.amplify-social.com) is a San Francisco-based digital technology company specializing in providing social amplification solutions for brands through sports marketing.  Founded in 2011, their first product is The Virtual Fan Network, which already boasts access to over 300+ athletes and a monthly reach of over 10 million unique users through established inventory partnerships.

Pay only for Social Media Amplification

RED BANK, N.J. – PeopleString Corporation (OTCBB: PLPE)  announced that it has launched a Cost Per Share “CPS” social media advertising platform at PeopleDeals.com. CPS only charges advertisers when their offer is shared with their friends through social media such as Facebook, Twitter or SMS. The platform builds on the company’s patent pending “Share It Up” technology that allows advertisers to create and launch deals that go up in value the more they are shared and charged only when the deal is “shared up” in value.

The CPS platform allows social media advertisers to create an incentive for people to share their deals while allowing them to only pay when social amplification occurs. Advertisers can control how often and where a deal can be shared to reach its max value. The Cost Per Share ad network allows advertisers to leverage their existing social fan bases to reach new customers and brand awareness.

“We are very excited for our new Cost Per Share Ad network, which we believe to be one of the first of its kind for social deals. It’s kind of like Groupon meets Google,” stated Darin Myman, CEO of PeopleString. “We believe that the social endorsement technology of “Share It Up” combined with the CPS model lowers the barrier to entry and risk of social media marketing.”

About PeopleString

PeopleString Corporation (OTCBB: PLPE) creates technologies that empower consumers to leverage their social networks to capitalize on the best national and local deals. PeopleString’s patent pending “shareItUp” technology harnesses the power of social media to create coupons that go up in value when shared and rewards loyal customers who share their favorite merchants with others. PeopleString also offers patent pending “Insta Portal” technology which allows users to import pieces of their favorite websites into their own PeopleString homepage. For more information, visit www.peoplestring.com and www.peopledeals.com.

Industry-First Solution Enables Publishers to Combine Traditional Models for Top-Revenue Generation

LAS VEGAS – CPAlead, a premier online marketing company that specializes in digital content monetization, today announced the launch of The Spotlight Tool, a first-of-its-kind digital content monetization tool that provides content owners with a monetization solution that captures the attention of the audience, unlike traditional display advertisements that are often seen as background noise. It is the first solution to allow for the combination of cost per click, cost per mille, cost per action and cost per view models in an effort to generate the highest revenue possible without having to select one method over another. The solution aggregates all existing monetization models into one tool, giving content owners the ability to generate optimal revenue.

The Spotlight Tool suits both publishers and users, as it allows publishers to deliver premium content to users without charging them directly, which yields substantially higher conversion rates given the integration of all traditional monetization models. Users are presented with advertisements in a unique, non-intrusive fashion, which they are able to either interact with or bypass until arriving at the content of their choice. The publisher has full control over how many advertisements will appear, types of advertisements, and design to ensure it is as targeted and relevant to their user as possible.

Unlike other display advertisements that act as background noise on a page and may not garner attention, The Spotlight Tool guarantees increased user attention by placing a virtual spotlight on the advertisement. Because it is fully customizable and able to match the look and feel of the content owner’s website, it ensures a streamlined user experience.

“CPAlead is at the forefront of content monetization innovation, and The Spotlight Tool is no exception,” said Peter Tarr, chief global strategist for CPAlead. “Never before has a publisher been able to use all existing methods of content monetization in one tool. We are confident that The Spotlight Tool will bring our publishers great success, as well as ensure they are retaining users because they are not charged for the content they wish to view. We look forward to our continued collaboration with publishers and advertisers to bring the most innovative tools to market.”

About CPAlead

Founded in 2006, CPAlead is a premier online marketing company that specializes in digital content monetization. CPAlead’s flagship solution is The Content Locker, which delivers advertiser-sponsored content such as surveys, quizzes, games or purchase offers that can be completed by a consumer in exchange for premium content as opposed to traditional payment methods. On a lead to lead basis, the CPAlead platform generates exponentially greater revenues for publishers than industry leading cost per click, pay per click or cost per mille models.

A longstanding player in the content monetization market, CPAlead created the online virtual currency monetization space, where end-users interact with offerings to earn virtual currency. Today, with more than 150,000 publishers globally, CPAlead continues to reshape the digital marketing space by innovating and delivering new solutions to both web publishers and advertisers alike.

In 2011, CPAlead was ranked 40th on Inc. Magazine’s Inc. 500/5000 list. Follow CPAlead on Twitter (@CPAlead) and view the company blog.

Compared to desktops, paid search ads targeted at tablet devices provide advertisers a 37 percent higher click through rate at a lower average cost

SAN FRANCISCO – Marin Software, provider of the leading online advertising management platform for advertisers and agencies, today released the findings of its Paid Search Quarterly Benchmarking Report, which finds iPad and other tablet users tend to click on paid search ads at a higher rate than desktop or smartphone users. According to the report, although paid search ads directly targeted at tablets only comprises 2 percent of overall paid search spend, the click through rate (CTR) on tablets is 37 percent higher compared to desktops. Furthermore, advertisers targeting tablets like the iPad enjoy a lower average cost per click (CPC) compared to both desktops and mobile devices.

Marin Software’s Paid Search Quarterly Benchmarking Report consists of key trends and statistics uncovered through an examination of the Marin Global Search Index. The Marin Global Search Index is comprised of data from more than 800 large-scale advertisers and agencies that collectively spend in excess of $2 billion annually on paid-search through the Marin platform.

Paid Search Key Findings:

- During Q3, paid search spend targeted to desktops comprised 93 percent of total spend while smartphones earned 5 percent and tablets 2 percent of spend. Ads served to tablet devices provided a 37 percent higher CTR than ads on desktops. The average CPC for ads served to tablets was 29 percent lower than desktops.

- Compared to last year, search advertisers on Google saw a 19 percent increase in clicks and a 24 percent drop in impressions during the quarter. During the same time, CTR on Google increased 57 percent while CPC decreased 18 percent, suggesting large-scale advertisers realized efficiency gains through improved matching and more effective bidding.

- Continual refinement of match types from Broad to Phrase to Exact was a significant contributor to improved efficiencies for advertisers. Over the last year, search marketers have increased their use of Exact Match, growing their click-share of the match type by 6 percent while increasing share of spend by 2 percent.

- On Yahoo and Bing, advertisers saw a 43 percent higher click volume at a 10 percent lower CPC over the year. Despite CTR declining on a year over year basis, CTR increased 9 percent compared to Q2, implying improved ad matching or traffic characteristics by advertisers.

The full report, including trends within vertical markets can be downloaded at: http://www.marinsoftware.com/resources/whitepapers/q3-2011-benchmark-report.

About Marin Software:

Marin Software is a leading provider of online advertising management solutions, offering an integrated platform for managing search, display, and social marketing. The company provides solutions for advertisers and agencies of all sizes, enabling them to improve financial performance, save time, and make better decisions. Marin Enterprise, the company’s flagship product, addresses the needs of online marketers spending at least $100,000 per month on biddable media. Marin Professional delivers the same power and ease of use as Marin Enterprise, through an application designed for marketers spending less than $100,000 per month. Headquartered in San Francisco, with offices worldwide, Marin’s technology powers marketing campaigns for over 800 customers managing more than $2 billion of annualized ad spend in more than 160 countries. For more information, please visit: http://www.marinsoftware.com.

SANTA BARBARA, Calif. – Commission Junction, a division of ValueClick, Inc. (NASDAQ: VCLK) and the leading global provider of performance-based marketing solutions, announced the CJYou Awards winners at the annual Commission Junction University (CJU).

2011 CJYou Award Winners for Performance Marketing Excellence

Rookie of the Year, Advertiser: Groupon
Rookie of the Year, Publisher: Social Growth Technologies

Advertiser of the Year: Norton
Publisher of the Year: David Ning (MoneyNing.com & CouponShoebox.com)

People’s Choice, Advertiser: BuySeasons (BuyCostumes.com & Celebrate Express)
People’s Choice, Publisher: ShopAtHome.com

Innovator of the Year: TrialPay

Agency of the Year: Gen3 Marketing

This year’s CJU broke records in attendance, with an 11% higher turnout than any of the previous 13 events. Clients and employees alike celebrated the award nominees and winners during the CJYou Awards Dinner, which included some special entertainment. “We really wanted to spice things up this year and surprise our clients. I think we succeeded when 200 CJ employees started dancing in the middle of the Awards dinner,” said Kerri Pollard, President of Commission Junction. “The look of disbelief and enjoyment on our clients’ faces was priceless!”

Congratulations to our winners, you help raise the bar each year with your exceptional performance and innovation.

About Commission Junction

Commission Junction facilitates and supports equitable, lucrative relationships between advertisers and publishers. Many of the world’s most widely recognized and highly specialized brands run their pay-for-performance programs on CJ’s platform. Whether you choose to manage your own relationships or have us manage them for you, CJ has everything you need to get started and get results.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world’s largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick’s brands include Commission Junction, ValueClick Media, Dotomi, Greystripe, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit www.valueclick.com.

Global Media Company Continues to Innovate the Ad Experience with Faster, Richer, More Insightful Ads

SAN FRANCISCOv – SAY Media today announced the next evolution of its award-winning ad platform, AdFrames, to deliver better brand experiences to millions of consumers. This completely re-engineered platform gives advertisers a better creative canvas to deliver richer ads that immerse consumers in a full brand experience without ever leaving the webpage.

“We’ve spent the last four years defining what a great ad experience should be and the industry has followed our lead. We were the first to introduce cost per engagement pricing, the first to deliver a full-page immersive ad experience and the first to manage consumer expectations with branded ad experiences,” said Troy Young, president, SAY Media. “This next iteration of the AdFrames platform is another important step forward as we continue our mission to make display advertising premium. It’s a material improvement to how consumers experience advertising.”

New features of the Ad Frames platform include:

Faster Ads: 2x faster load time and takeover delivers the ad experience immediately to the consumer
More Immersive Ads: Larger canvas and higher resolution delivers more elegant ad experiences.
Richer Ads: Limitless features allow brands to immediately integrate all of their social content and create an entire site experience on a single click.
Insightful Ads: Deeper insights and customized reporting to learn more about ad performance, targeting, and message.

The vast feature set delivered through this platform eliminates the need for a microsite and made-for-web brand content. This effortless transition from media environment to advertiser content aligns with the tenets supporting SAY’s recently launched Clean Campaign, an initiative designed to make digital content work better for everyone – the advertiser, publisher and consumer – by eliminating webpage clutter and focusing consumer attention on the content they care about.

The next generation of AdFrames is available now. For more information or to view a demo visit: http://saymedia.com/demo.php

About SAY Media

SAY Media is a global media company that helps passionate, independent content creators publish, build an audience, and earn a living. The company delivers publishing technology and media services to influential creators and passion-based communities across key consumer interest areas such as style, living, food and technology. With expertise in social publishing, distribution and authentic digital marketing, SAY Media enables today’s leading online voices and top consumer brands to engage with more than 400 million people around the world. The company is headquartered in San Francisco, with offices across North America, in the UK and Australia. For more information visit www.saymedia.com.

SANTA BARBARA, Calif. – Commission Junction, a division of ValueClick, Inc. (NASDAQ: VCLK) and the leading global provider of performance-based marketing solutions, announced the finalists of its CJYou Awards, which will be presented Wednesday, September 21st in Santa Barbara, California at the annual Commission Junction University (CJU). The award finalists include top performing advertisers and publishers, as well as people’s choice, innovators and agencies that have had some significant accomplishments this past year.

“At this year’s CJU, we are focusing on how THE Network Effect touches each one of us. The results of this select group of clients benefit everyone in the network. Recognizing our clients for their past years’ accomplishments is something I sincerely look forward to all year long,” said Kerri Pollard, President of Commission Junction. “We always have an amazing time at the CJYou Awards Dinner. It truly is remarkable to see so many clients celebrating, in true red carpet style.”

2011 CJYou Award Finalists for Performance Marketing Excellence

Rookie of the Year, Advertiser: Awarded to a new advertiser who has achieved the highest total revenue:
Bed Bath & Beyond
Garmin
Groupon

Rookie of the Year, Publisher: Awarded to a new publisher who has achieved the highest total revenue:
Lauder Media
Social Growth Technologies
SocialVibe

Advertiser of the Year: Awarded to an advertiser who has achieved the largest year-over-year increase in revenue and greatest percentage of growth:
H&R Block
hotels.com
Norton

Publisher of the Year: Awarded to a publisher who has achieved the largest year-over-year increase in revenue and greatest percentage of growth:
David Ning (MoneyNing.com & CouponShoebox.com)
SelectAware.com
TrialPay

People’s Choice, Advertiser: Chosen by the publisher community and awarded to an advertiser who demonstrates the best partnership qualities and excellence in supporting publisher needs:
Yahoo!
Groupon
BuySeasons (BuyCostumes.com & Celebrate Express)

People’s Choice, Publisher: Chosen by the advertiser community and awarded to a publisher who demonstrates the best partnership qualities and excellence in delivering value to an advertiser’s affiliate program:
ShopAtHome.com
Savings.com
Shop Smart Holdings Inc. (aka Brad’s Deals)

Innovator of the Year: Awarded to an advertiser or publisher who demonstrates the most successful use of emerging technologies:
hotels.com
TrialPay
Savings.com

Agency of the Year: Awarded to an agency that has excelled at fostering relationships between its clients and Commission Junction:
RevUpNet
Schaaf-PartnerCentric
Gen3 Marketing

About Commission Junction

Commission Junction facilitates and supports equitable, lucrative relationships between advertisers and publishers. Many of the world’s most widely recognized and highly specialized brands run their pay-for-performance programs on CJ’s platform. Whether you choose to manage your own relationships or have us manage them for you, CJ has everything you need to get started and get results.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world’s largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick’s brands include Commission Junction, ValueClick Media, Dotomi, Greystripe, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit www.valueclick.com.

Atrinsic’s New Call-Based Service, Powered by RingRevenue, is Focused on Delivering Even Greater Revenue for Publisher and Advertiser Clients

NEW YORK & SANTA BARBARA, Calif. – Atrinsic Interactive, a full service agency and affiliate network, announced the launch of a new pay-per-call service powered by performance marketing leader, RingRevenue. The service is designed to drive more phone leads, high ROI and increased revenue for clients.

Atrinsic Interactive, which is a top 10 search marketing agency,* is providing the call-based campaigns as part of its suite of popular and highly effective marketing services which also include search, mobile, display, email and the Atrinsic Affiliate Network.

“With the rapid adoption of mobile, phone calls are becoming a bigger part of our clients’ businesses. To deliver on our goal of providing the highest client ROI, we needed a solution that would enable us to do a lot more than just track calls,” said Aaron Baker, Executive Vice President of Atrinsic Interactive. “RingRevenue’s platform, built for performance marketing, allows us to do just that. In addition to call tracking, it supports a broad base of advertiser and publisher needs, such as pay-per-call campaigns, search features to tie calls to keywords, real-time call analytics, and campaign syndication.”

Designed to drive greater conversions from consumers who prefer to complete their purchase by phone rather than online, the pay-per-call service also enables advertisers to define the filtering criteria for each call campaign. This call quality filtering means that Atrinsic clients only pay for calls that meet their specific criteria and that only the calls most likely to convert are connected to call center agents.

“Atrinsic Interactive is an exciting new partnership for RingRevenue. They are a top ten search agency, a top tier affiliate network, and their clients are among the industry’s most reputable brands,” said RingRevenue CEO Jason Spievak. “We look forward to working closely with the Atrinsic team to generate more qualified phone leads for their clients, as well as high ROI.”

Atrinsic Interactive is exhibiting at Search Marketing Expo East 2011, September 13-15 in New York. Stop by booth number 345 to learn more. To sign up as an advertiser or publisher and begin promoting call-based campaigns, click here: http://atrinsic.ringrevenue.com/signup

About Atrinsic Interactive

Atrinsic Interactive, a division of Atrinsic, Inc. (Nasdaq: ATRN), is a full service agency and affiliate network ranked by Advertising Age as one of the top 10 Search Marketing Agencies for 2010.* Offering clients a cross-platform approach, Atrinsic Interactive is dedicated to delivering customers to its clients in the most cost-efficient manner possible by bridging the gap between search and other online marketing channels. Atrinsic Interactive helps advertisers drive leads, acquire customers and build brands through an integrated suite of customer marketing solutions and technology, including SEM/SEO services, business intelligence, social media, the Atrinsic Affiliate Network, display advertising, email marketing, mobile marketing, creative services, and its proprietary brand protection technology, Brandlock.

About Atrinsic Affiliate Network

The Atrinsic Affiliate Network (AAN) is one of the industry’s most rapidly growing affiliate networks serving top tier clients. The network is dedicated to connecting advertisers with relevant and top-tier publishers and to providing publishers with profitable and effective advertiser relationships. Featuring Atrinsic Interactive’s proprietary brand protection technology (Brandlock), AAN minimizes cross-channel cannibalization from other online marketing channels and includes Atrinsic’s world-class business intelligence platform, designed to drive affiliate distribution and maximize marketing return on investment for clients.

About RingRevenue, Inc.

RingRevenue® improves every marketing campaign with better quality leads, higher conversions and increased ROI. By tapping the power of the phone, RingRevenue’s patent-pending call performance marketing platform captures and converts more high-value customers. RingRevenue’s comprehensive tracking and analytics consistently increase revenues from mobile, print and other “offline” media while also improving the performance of online campaigns such as search, email and display. RingRevenue powers many of the leading performance marketing networks and agencies. To learn more about RingRevenue or to request a demo, please visit ringrevenue.com or call 866-943-6426.

Emeryville, CA – Exponential Interactive Inc., the owner of global online advertising provider Tribal Fusion and engagement video solution Firefly Video, today announced it has  completed the acquisition of AdoTube, a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to proprietary in-stream video advertising, including Polite Pre-Roll®, In-Stream Skins, Takeovers, and Interactive Overlays.

This strategic acquisition brings additional scale to the video advertising opportunities available from Exponential®, which already include Firefly Video. With the combined market share of AdoTube and Firefly Video, Exponential is now one of the largest global video providers. While Firefly Video offers a cost-per-engagement model that leverages Tribal Fusion’s global display inventory, consisting of the second largest worldwide global reach of 453 million, AdoTube offers advertisers innovative video solutions that leverage in-stream video inventory.

Exponential will operate AdoTube as an independent entity. AdoTube will leverage Exponential’s global footprint, which consists of 33 locations across 23 countries and will immediately expand its presence globally from just the United States. AdoTube will also apply Tribal Fusion’s advanced audience platform, consisting of data, targeting, optimization, and audience insights to its in-stream video solution, making it the most advanced video offering in the market.

AdoTube, based in New York City, was founded by Leo Grzhonko and Constantine Goltsev in 2007 who partnered with Josh Winograd and Steven Jones to join in leading the executive team. AdoTube offers a variety of innovative in-stream video formats that move beyond simple insertion of TV ads into video content, and allow users to engage, interact and provide feedback within the video ad unit.  AdoTube’s Polite Pre-Roll is the least intrusive In-Stream video ad unit, allowing users to skip ads and where advertisers only pay for completed views. Publishers also benefit from the Polite Pre-Roll format, as users are less likely to leave their site due to being forced to watch in-stream ads.

“We are big believers in the potential of online video advertising and this acquisition accelerates our growth in the rapidly growing online video space,” says Dilip DaSilva, Exponential Interactive’s CEO. “In-Stream video ad serving is very much in its infancy, but by combining the advanced data, targeting, optimization, and insights available in the more mature display space with AdoTube’s innovative and interactive video solutions, we feel we can offer advertisers online video solutions that leverage the best of online advertising and engage users in a much deeper way than simply inserting TV ads into online video content.”

“This is a great transaction for all stakeholders as this relationship provides AdoTube with access to Exponential’s extensive global foot-print and advanced audience platform,” says Constantine Goltsev, AdoTube’s CEO.  “Impactful advertising is about using creativity to engage users and leave a lasting and effective impression. The AdoTube platform lets advertisers augment their TV ads with interactive elements to create engaging ads. Combining this with an advanced audience platform, lets advertisers engage specifically with their most desirable target audience.”

AdoTube™ (http://adotube.com) is the leading global in-stream advertising technology company. AdoTube’s powerful and flexible technology provides a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to in-stream video advertising across all media platforms.  An early pioneer, AdoTube spearheaded the Polite Pre-Roll® and has continually spurred innovation in the online video ecosystem. With its sophisticated and comprehensive video ad management platform combined with a full service video ad network, and third party media measurement system, AdoTube is simplifying the complex world of digital video for publishers and marketers, while delivering engaging experiences for consumers.

Exponential Interactive Inc (http://www.exponential.com) the parent company of Tribal Fusion and FireFly Video, is a technology-enabled media company that delivers innovative products and services to meet the demands of today’s digital advertisers. Through a variety of offerings, the Exponential group of businesses enables online advertisers to reach their target audiences from around the globe to across town.

From premium publishers and CPM advertisers to performance marketing and highly engaging video solutions, Exponential delivers results for online advertisers. Each of its businesses – Tribal Fusion®, Firefly Video™, FullTango® LeadGenuity® and EchoTopic® – brings state of the art optimization technology, media services and years of experience in representing publishers and delivering highly successful campaigns for our advertising clients.

Fair trading guidance for the debt management industry in the UK could ban companies from advertising on Google, Twitter and Facebook – and the credit industry could be next

LONDON – The OFT’s guidance, revised and published for consultation on 14th June, finds Google and Twitter “inappropriate” for debt management companies. The guidance proposes to impose restrictions on the use of Pay-Per-Click (PPC) advertising and social networking. The industry was given until September 6th to respond.

Andrew Smith, director of marketing and external affairs for ClearDebt and spokesperson for The Debt Resolution Forum (DRF), commented: “The DRF believes that, as long as a licensee’s search engine marketing is legal, that intellectual property and defamation laws are enough to ensure its proper use and any further restrictions would be a restraint of trade.”

This OFT document represents draft guidance for all licensees actively practising debt counselling and debt adjustment.

The guidance also extends to cover involvement in forums and blogs, and the use of contextual advertising (targeted advertisements based on the content of websites on which the adverts appear).

The document states “The OFT considers that search engine sponsored links and online messaging forums which limit the number of characters are unlikely to be an appropriate means of providing consumers with sufficiently balanced and adequate information.” Preventing organisations from using advertising platforms could raise objections to restraints being placed on commercial freedom.

The guidelines that have been issued to the debt market could soon be applied to the credit industry, which is currently under government review. ‘Credit’ is the 5th most expensive term to bid for on Google, at $47.12 per click. Text ads appearing in the Google search results were responsible for 97 percent of the Google’s revenue over the past year.

Andrew Smith, of ClearDebt and the Debt Resolution Forum, comments: “It seems to DRF that as long as profiles within social applications and content of linked pages are compliant, that there should be no reason to restrict licensee’s use of these media. Enforcing this restriction would leave commercial licensees without a legitimate right of rebuttal or being able to defend company reputation.”

“The DRF also believes that to impose the requirement that any content on social networks should be identified, as a promotional statement would be inaccurate, unfair and a restraint of reasonable commercial freedoms and business practices.”

“It is understood that statements made by a licensee should be compliant wherever they appear, but content on Facebook/Twitter and other social networking is not necessarily only marketing communication. It can also be conversational, informational or campaigning. We agree paid-for content should be distinguished as such and, on the internet, should link to pages that are fully compliant. We believe a clear distinction needs to be drawn between paid-for social media and ordinary day-to-day use of social media by licensees.”

CityGrid Media’s leading local ad and content network, CityGrid® using Marchex to connect millions of consumers to advertisers through phone calls

SEATTLE – Today, Marchex, Inc. (NASDAQ:MCHX) announced continued momentum for its digital call advertising opportunity through a partnership with CityGrid®, a leading local content network that connects web and mobile publishers with local advertisers. This agreement will increase the breadth of Marchex’s Digital Call Marketplace through CityGrid’s extensive network of local web and mobile publishers, including Citysearch, Urbanspoon, Insider Pages and hundreds of other leading web and mobile properties.

CityGrid Media will place Marchex’s national and local advertisers in relevant call advertising placements across its CityGrid® advertising network – to connect them to consumers through phone calls when these consumers are looking for relevant products or services. Through Marchex’s technology platform, advertisers pay for these live customer connections on a performance pricing model, Pay For Call (PFC), and then utilize call analytics to better understand the value of these calls.

“We’re excited to partner with Marchex and believe there is a great opportunity to create live connections between our local consumers and Marchex’s advertisers,” said Rob Angle, SVP at CityGrid Media. “Marchex’s digital call advertiser base is a great fit for our network and we believe we can show them a lot of value from our network of local publishing partners.”

“We see strong momentum for digital call advertising, among both national and local businesses, and are focused on partnering with mobile and web traffic leaders to continue to increase the breadth of our digital call marketplace,” said Pete Christothoulou, COO at Marchex. “CityGrid® is one of the most valuable and recognized local content networks and represents the type of partner we look for to help us drive live connections, new customers and more sales for our advertisers.”

Marchex has created a technology platform that creates, manages and optimizes digital call advertising campaigns to drive quality inbound phone calls from consumers to businesses. The platform includes many components, such as Pay For Call (PFC), mobile voice search and call analytics technologies.

The Marchex Digital Call Marketplace creates opportunities for live connections between advertisers and potential customers by targeting call-ready consumers through all digital media channels, including mobile, online and VOIP. Advertisers pay for these live connections on a performance basis, Pay For Call (PFC). The Marchex Digital Call Marketplace includes hundreds of thousands of advertisers seeking to drive quality inbound phone calls to their businesses from more than one hundred call media publishers spanning a broad range of media channels.

About CityGrid Media:

CityGrid Media is an online media company that connects web and mobile publishers with local businesses by linking them through CityGrid®, its local content and advertising network. CityGrid Media owns and operates leading local consumer properties including Citysearch, Insider Pages and Urbanspoon.

CityGrid Media is an operating business of IAC (NASDAQ: IACI).

About Marchex:

Marchex’s mission is to unlock local commerce globally by helping advertisers reach customers through the phone when they are ready to buy.

Our performance-based call advertising products, Marchex Call Connect and Marchex Call Analytics, are reinventing how businesses acquire and upsell new customers through phone calls. Our award-winning Small Business Solutions products empower businesses to efficiently monitor their online presence, communicate with their customers, and acquire new ones. Every day, our products support hundreds of thousands of advertisers and partners, ranging from global enterprises to local businesses.

For more information about Marchex (NASDAQ: MCHX), please visit www.marchex.com.

Kontera Expansion Continues with Additional Network

SAN FRANCISCO – Kontera, the leading technology company that is maximizing the value of content, introduced INTENTclick, a premier network that is optimized for direct response advertisers and quality publishers in performance driven categories. Continuing its strategic expansion, Kontera now operates two networks: INTENTclick, the premier direct response network, and Kontera’s flagship brand and publisher network, which reaches more than 170 million unique Internet users each month.

INTENTclick uses advanced semantic analysis, combined with real-time web trend and user context analysis, to predict consumers’ interests and intent. The network is specifically designed to monetize SEO driven content and is initially offered only to publishers with content sites focused on “make money” or “save money” topics, with additional categories to be added in the future.

“We recommend INTENTclick to our thousands of publishers through our adk2 publisher ad-server platform (http://www.adk2.com),” said PLYmedia president and coo Avishay Raviv. “An INTENTclick campaign is easy to set up, and we have found that for those publishers who have content in the “save money” or “make money” categories, this is a really great way to increase their effective cpm, thus boosting their income.”

For publishers, INTENTclick delivers:

Exclusive in-text placements
Thousands of offers
Incremental monetization
Easy setup – for a single site or a network of sites
INTENTclick is powered by Kontera’s Synapse technology platform, enabling advertisers to gain greater targeting precision and to reach qualified consumers across thousands of focused, response oriented sites.

For performance advertisers, INTENTclick delivers:

Superior optimization
High conversion
Precise targeting for a qualified audience
Exclusive in-text inventory
Flexible ad formats (text and rich media)
Dedicated account management

“As a technology company with multiple offerings and a rapidly expanding footprint, we’ve scaled to a level where we can effectively manage multiple products, multiple market segments, and multiple networks,” said Yoav Shaham, CEO of Kontera. “This segmentation of networks gives us the power and flexibility, to fully serve both brand advertisers and direct response advertisers, in the unique ways that satisfy their differing campaign objectives.”

Kontera continues to scale its products to become a trusted technology provider and go-to partner for both publishers and advertisers. In the past six months the company has brought to market its leading mobile solutions, its highly lauded Social Boost family of products, and now INTENTclick.

For more information about INTENTclick visit www.intentclick.com

About Kontera

Kontera delivers context, consumer interest, and results.

Kontera’s real-time Synapse platform uses sophisticated semantic and web trend analysis to predict intent and to instantly react to user’s interests with relevant information and ads. With Kontera, advertisers gain greater targeting precision across the entire web, users find information that is relevant to their interests, and publishers increase interaction with their content. Kontera’s delivery platforms and solutions encompass the PC web, mobile devices, and major social platforms.

Kontera delivers its context and interest capabilities to the market through multiple partners. It is the exclusive in-content analysis and engagement platform for more than 15,000 web publishers. Kontera’s real-time Synapse platform is also being used within major advertising platforms.

The company works with top brand advertisers such as Toyota, Microsoft, Samsung, Kraft and P&G on its flagship brand network to identify context and interest, and to provide unique brand experiences to more than 170 million users each month. Independent comScore studies verify that Kontera’s targeted display ads and premier brand experiences deliver five times the brand lift of traditional banners.

To learn more about Kontera, Social Boost, related content solutions, Mobile Advertising, Semantic Advertising or Contextual Advertising visit: www.kontera.com follow: facebook.com/Kontera, twitter.com/kontera

About PLYmedia

PLYmedia Inc. is a pioneer in the development of a monetization platform — adk2. It provides publishers with the cutting edge of advertising technology (ad-server), enabling them to maximize their revenue and to localize their video content.

Two days ago, adBrite announced the launch of their Real-Time Pricing™ solution that maximizes ad revenue for premium publishers by automatically optimizing the floor price for every page view on their properties. We spoke with Iggy Fanlo, adBrite’s President & CEO, about what this launch represents and how RTP can serve both publishers and advertisers.

Otilia Otlacan: Congratulations on the recent launch of adBrite’s Real-Time Pricing solution! Could you tell us what prompted you to look into offering RTP to adBrite’s premium publishers?

Iggy Fanlo: It was like a light bulb going off in our product team. They knew the great things we were doing for our advertisers and when we took a hard look at the ecosystem, there weren’t any companies applying that same data, intelligence and algorithms for the publishers. We felt that the dynamic aspect of our technology, when applied for publishers, could make it a win-win for the industry where our publishers will be on equal footing with advertisers.

Otilia Otlacan: You said that the digital media ecosystem is weighted against the sell-side. Would you mind explaining why that happens, would there be reasons beyond the simplistic explanation of offer – demand equilibrium?

Iggy Fanlo: In many ways, the customer is always right, and because the buyers control the spend, the ecosystem will naturally favor them. However, we all know that if we give more advantages to the seller, they will be more willing to provide the highest quality of inventory.

Here is an analogy to consider. If all the research and intelligence in the financial markets were only used by buyers and not by sellers, that wouldn’t make any sense and would leave the buy side with an unfair advantage.

adBrite aims to level the playing field. We want to give all the tools and capabilities that currently exist for buyers to sellers.

Otilia Otlacan: I understand that the adBrite RTP solution will be available for wide adoption later this year. Do you expect smaller publishers to see results comparable those of the largest publishers, or are they facing a different set of challenges in pricing their inventory?

Iggy Fanlo: The publishers with the best audiences should benefit the most regardless of size. Just like RTB, RTP will properly value the audience that any size publisher brings to the adBrite exchange.

Otilia Otlacan: There are numerous factors influencing ad inventory pricing. In your experience, what are the most important ones, and do you think they’re reflected well enough in today’s ad exchanges?

Iggy Fanlo: There are intuitive factors such as page depth (first impressions are valuable), position on the page and basic audience data such as demographics. These are already reflected in exchanges. We think it’s technology like real-time pricing that can give publishers the boost they need and help them differentiate exchanges from one another.

Otilia Otlacan: Is there anything else you would like to share with our readers? What will adBrite be focusing on next?

Iggy Fanlo: RTP is a big breakthrough. Like RTB, this will play out over the next couple of years and you’ll see us applying it to all formats — video, mobile, etc. We’re hopeful that it will demonstrate to publishers that digital media can deliver effective monetization that supports their business.

Iggy Fanlo – President & CEO, adBrite (www.adbrite.com)
Iggy Fanlo joined adBrite in May 2006 as its CEO. Prior to joining adBrite, Iggy was President and Chief Revenue Officer at Shopping.com. His tenure (1999-2006) ran from the pre-revenue days to over $200 million a year. The company completed an IPO in October 2004 and was acquired by eBay for over $650 million in August 2005.  Prior to his technology career, Iggy spent 15 years on Wall Street with Morgan Stanley and J.P. Morgan. As a Managing Director at both firms, Iggy held various positions, ending as the head of all US Dollar Securitized Debt Trading and Capital Markets. During his final fiscal year, Iggy’s department generated over $300 million in gross profits. Iggy received a degree in Chemical Engineering in 1983 from Princeton University.

Data Based on Efficient Frontier and Context Optional’s Q2 2011 Digital Marketing Performance Report

SUNNYVALE, Calif. – Advertising on Facebook continued to get more competitive in the second quarter of 2011, with Cost Per Clicks (CPCs) increasing by 22% from the first quarter of 2011. Brands that are actively acquiring fans on Facebook are on course to double their fan base Year on Year (YOY) by October, demonstrating an increasingly competitive marketplace for consumers’ attention. Meanwhile, search spend was up 8% in the second quarter of 2011, but down from 17% YoY in the first quarter, likely due to advertisers focusing on Return on Investment (ROI) instead of volume, as well as the continued slower-than-expected global economic recovery.

This is according to Efficient Frontier, a leading performance marketing company managing more than $1 billion in marketing spend annually on behalf of advertisers worldwide, and its subsidiary Context Optional, the leading provider of social marketing management for global brands and agencies. This data and specific industry trends were released today in the first joint Digital Marketing Performance Report for Q2 2011.

“Facebook advertising is moving from a ‘nice to have’ to a ‘must have’ for global brands, which is illustrated by their increasingly competitive marketplace,” said David Karnstedt, President and CEO, Efficient Frontier. “We believe that Facebook CPCs will continue to rise at a double-digit pace for the remainder of the year, so brands would be wise to add social media marketing to their overall digital marketing spend sooner rather than later.”

Additional Report Highlights

Facebook comments have a viral effect

An analysis of 10 million fans managed by Context Optional demonstrated that for every brand post, there was an average of 100 comments in response. However, brands with more fans received additional interactions. For every 17,000 additional fans generated, the brand received one more comment per post. This demonstrated that there is a viral effect to having more fans as this creates more direct responses (from existing fans) and also indirect responses (from friends of fans).

Facebook spend mostly incremental

Facebook constitutes approximately 5% of search budgets, though for some advertisers this can peak at 25% during time-sensitive, offer-led promotions. In the entertainment category there are some large advertisers who solely advertise on Facebook. This hints that there are new advertising budgets from the gaming and dating sectors going to Facebook, which would not have gone into Search otherwise.

Bing/Yahoo! gained 3.4% points of spend share from Google since Q4

Bing’s continued focus on higher quality and higher monetized traffic is paying off. Last quarter it was noted that the ROI on Bing/Yahoo! was better than Google. Bid management technology such as that used by Efficient Frontier has enabled advertisers to take advantage of that by moving budgets as appropriate. However, in international markets where the search alliance has not yet been implemented, Google’s dominance continues unabated, with the exception of Japan.

Broad-based search is up across most sectors

Retail: Spend was up 9% YoY, with 3% attributable to CPC increases.
Finance: Spend was up 22% YoY partially from CPC increase and partially from click volume increase.
Auto: Spend was down 2% YoY despite CPCs increasing 6%.

International SEM Analysis

United Kingdom

In the United Kingdom, spend grew 7% YoY, reflecting advertisers’ confidence in the continued expansion of e-commerce. ROI fell slightly by 3% compared to last year but remains steady quarter-on-quarter. A more detailed look in the Q2 2011 data shows that the ROI was the highest in April in this quarter, being 3-4% higher than the other two months, corresponding to the Easter holiday season and the warm weather.

France, Germany, Australia, Japan

In France, Google has gained 1% market share from Bing and Yahoo! from the previous quarter. In Germany, Yahoo! is losing out to Google, down from 6.4% in Q1 2011 to 5.1% this quarter. This is also a significant quarter in Australia, where Google broke through the 92% share with an increase of almost 3%. However, their click share was only 90.6% and Yahoo!’s click share was 9.4%, making the cost efficiency on Yahoo! much greater than on Google. The Google/Yahoo! share trend has been the opposite in Japan, where Yahoo! gained an almost 4% share from Google in the last quarter.

Outlook for 2011

Facebook CPCs will continue to rise at double-digit pace

Even if CPCs increase at 20% per quarter for the remainder of the year, this will still result in an 80% growth in a year. This could reasonably equate to a doubling of Facebook’s revenue from marketplace ads. Also, with marketplace ad CPCs increasing and already-active brands exploiting the channel, advertisers should immediately focus their efforts on acquiring new Facebook fans, as well as exploiting new ad formats such as Sponsored Stories to find further efficiencies.

Advertisers will increase understanding of Facebook channel

Continued testing and investment in Facebook will see advertisers evaluate and likely increase their spend. Looking ahead, Efficient Frontier believes that advertising dollars will shift from offline media to search, Facebook and display. While we believe all online advertising channels will continue to grow, the Facebook channel will show the strongest growth in the months ahead.

Bing/Yahoo! will benefit if ROI improvements continue

The search marketplace is largely rational, so advertisers will move money towards Bing/Yahoo! to take advantage of ROI improvements. If the Search Alliance renews integration in international markets next year, non-U.S. advertisers should make the same budgeting decisions.

To download a copy of the full report, go to: http://www.efrontier.com/sites/default/files/EFCO_Q2GlobalReport_Final.pdf.

Research Methodology

This analysis was completed based on data from Efficient Frontier search engine marketing customers and the resulting Efficient Frontier’s Customer Index. The Efficient Frontier Customer Index represents a subset of Efficient Frontier clients who have spend data for six consecutive quarters or more whose resulting SEM metrics are then normalized to average industry category contributions established by multiple third-party data providers. The Efficient Frontier Customer Index consists of a fixed sample of large scale U.S. search engine advertisers across multiple sectors, including finance, travel, retail and automotive. The Efficient Frontier Customer Index sheds light on trends in search engine spending and performance on a year-over-year (YoY) and quarter-over-quarter (QoQ) basis.

Our analysis of Facebook performance was based on data from both the Efficient Frontier and Context Optional platforms. A client index representing more than 15 advertisers and 20 million fans from a multitude of verticals including retail, entertainment, CPG and Finance was built from a subset of advertisers, brands and fans managed through the platforms. Advertiser and user behavior was then analyzed for three quarters beginning Q4 2010.

About Efficient Frontier and Context Optional

Efficient Frontier is a leader in online digital marketing, managing search marketing, display and social media campaigns for advertisers and agencies around the world. Efficient Frontier currently manages more than $1 billion in annual digital marketing spend on behalf of its clients globally.

In May 2011, Efficient Frontier acquired Context Optional, the leading provider of social marketing management solutions for global brands on the leading social networks, including Facebook and Twitter. Context Optional’s Social Marketing Suite enables global enterprises to build, manage and measure their brand presence, and engage their fans to increase mindshare, word of mouth, customer loyalty and website traffic. Together, Efficient Frontier and Context Optional offer a complete solution for brands to acquire, activate and drive value from fans on Facebook and Twitter.

Efficient Frontier is headquartered in Sunnyvale, California, with offices in New York, Chicago, the United Kingdom, France, Germany, and India, and technology licensing partnerships in Japan, Hong Kong and Australia. Context Optional is headquartered in San Francisco. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information on Efficient Frontier, visit http://www.efrontier.com and for Context Optional visit http://www.contextoptional.com.

Report on top paid-search advertiser trends reveals improved campaign efficiency

SAN FRANCISCO – Marin Software, provider of the leading online advertising management platform for advertisers and agencies, today released the findings of its Paid Search Quarterly Benchmarking Report, which indicates a 20 percent year over year increase in paid search advertising spend. According to the report, which sampled data from more than 800 advertisers and agencies, click-through rates rose 12 percent compared to the same quarter a year ago, while overall costs-per-click remained the same. A closer look reveals this increase in efficiency is a result, in part, of an increase in clicks on Phrase and Exact match keywords.

Marin Software’s Paid Search Quarterly Benchmarking Report consists of key trends and statistics uncovered through an examination of the Marin Global Search Index. The Marin Global Search Index is comprised of data from more than 800 large-scale advertisers and agencies that collectively spend in excess of $2 billion annually on paid-search through the Marin platform.

Paid Search Key Findings:

- North American advertisers increased spend on paid search in the second quarter by 20 percent on a year over year basis, increasing click-through rates by 12 percent while holding overall cost-per-click in check.
- On Google, advertisers saw a dramatic decline in impression volumes in the second quarter, with the average marketer experiencing a 15 percent drop compared to last year. At the same time, however, advertisers increased click volumes on an annual basis, growing clicks by 8 percent for the time period. This data suggests that either search marketers took steps to improve efficiency or Google modified its algorithm for matching ads to queries.
- The share of paid clicks directed towards Exact and Phrase match keywords increased by 10 percentage points during the last year at the expense of Broad match clicks. Exact and Phrase keywords have higher click-through rates and lower costs than broad match terms, in part explaining the gains advertisers have realized in terms of efficiency.
- Spend on Yahoo and Bing increased by a median 52 percent on a year over year basis as advertisers built out their campaigns on the combined platform in earnest. Advertisers also experiencing a boost in effectiveness on the combined platform, indicated by a 6 percent increase in click through rates on Yahoo-Bing.

The full report, including trends within vertical markets can be downloaded at: http://www.marinsoftware.com/resources/whitepapers/q2-2011-benchmark-report.

Those interested in attending a webinar discussion of the results can register at: https://www1.gotomeeting.com/register/388828545.

Agreement Supports Plans to Drive Dex One’s Digital Sales to 30 Percent of Total Revenue by End of 2012

CARY, N.C. – Dex One Corporation (NYSE: DEXO) and Google announced a strategic agreement that will elevate Dex One to a select group of companies around the world who serve as Google AdWords™ Certified Partners. This partnership is part of Dex One’s overall efforts to drive the company’s digital sales to 30 percent of total revenue by the end of 2012.

Through the partnership, Dex One customers will be better positioned to optimize their lead generation activities, leverage local search, enhance their digital presence and better compete in a changing marketplace.

As a certified partner, Dex One will receive integrated marketing support, training, engineering support, optimization services, and access to new products from Google. This will allow Dex One to strengthen customers’ marketing efforts by providing state-of-the-art technology and provides a strategic relationship where experienced Google consultants will provide technical training to Dex One marketing consultants who can create programs that provide a marked competitive edge.

“This powerful combination of technology and customer access leverages the Google AdWords platform and delivers it to local businesses through our network of 1,500 local marketing professionals and brings our ever-increasing suite of digital products to the next level,” said Dex One Chief Executive Officer Alfred Mockett. “Success in today’s marketplace requires a simple, yet highly effective way to navigate increasingly complex and fragmented digital possibilities. We fully expect this partnership will meet and exceed these needs.”

“Dex One has relationships with local businesses throughout the country, which is what made this partnership attractive to Google,” said Ben Wood, head of Google’s Americas channel sales partnerships. “This partnership will help local businesses benefit from the proven reach, relevance and return on investment of Google AdWords.”

Dex One continues to roll out best-in-class digital product offerings that optimize customers’ digital presence and drive more cost-effective leads to its local channels.

Google AdWords is a cost-effective, efficient way for businesses of all sizes to advertise online by delivering relevant ads when users search for specific products and services on Google properties and/or the Google Display Network. With Google AdWords, advertisers can find new customers online and better connect with them at the precise moment they are searching for specific products and services on their desktop or mobile devices. Google Display Network is comprised of hundreds of thousands of high quality websites and allows advertisers to choose how to communicate their marketing message using text, video and image ads.

About Dex One Corporation

Dex One Corporation (NYSE: DEXO) is a leading marketing solutions provider helping local businesses and their customers connect wherever and whenever they choose to search. Building on its heritage of delivering print-based solutions, the company provides integrated products and services to help its clients establish their digital presence and generate leads. Dex One’s locally based marketing experts offer a broad network of local marketing solutions including online, mobile and print search solutions, such as DexKnows.com. For more information, visit www.DexOne.com.

Channel Intelligence to expand their online marketing services with the advanced paid search platform of ClickEquations

ORLANDO, Fla. – Channel Intelligence (CI) announced that it has acquired ClickEquations, a leading-edge paid search platform currently serving large advertisers and search agencies. CI enthusiastically welcomes all current ClickEquations clients.

The acquisition enables CI to deliver differentiated paid search marketing services along with its existing CI Product Search services. The CI Product Search service delivers rich product feeds that achieve greater relevancy and higher visibility of product images in search results on Google and other search engines. The marriage of ClickEquations’ keyword-based capabilities and CI’s product-centric features produces a unique and highly effective paid search advertising platform.

“Our vision is to provide clients with the complete spectrum of online marketing services, and paid search is clearly a very important addition to our product line and capabilities. The advanced paid search platform technology and talented people of ClickEquations help CI accelerate this strategy,” said Channel Intelligence CEO Rob Wight. “The powerful and unique technology in ClickEquations is a perfect extension to the CI Boost services suite. Today’s advertisers expect Paid Search, Product Search, Display Advertising, Shopping Engines and Marketplaces to be intelligently coordinated, and CI is in the rare position to deliver this kind of advanced platform. We are confident the acceleration of this strategy will allow us to provide our clients with even higher returns and better overall results from their entire online marketing budget.”

The acquisition has been completed as of 6/13/2011. Terms of the deal were not disclosed.

About Channel Intelligence (CI)

Relied on by leading companies such as Best Buy, Target, Neiman Marcus, HP, Philips and Kimberly-Clark, CI is the marketing technology company that helps marketers, advertisers and agencies outperform online by leveraging CI Boost services to drive billions of sales annually. Founded in 1999, CI offers the most complete suite of performance-based e-commerce services in the industry. The CI Boost suite includes: Product Search, Display Advertising, Shopping Engines, Marketplaces, Where-to-Buy and Webstore. With offices in Orlando, Fla., Scottsdale, Ariz., Portland, Ore., London and Shanghai, the company drives $2B annually in referred sales online in computing, home improvement, appliances, consumer electronics, toys and a variety of other consumer packaged goods. CI is a partner company of ICG (Nasdaq: ICGE) and Aweida Capital Management. Learn more at www.channelintelligence.com.

About ClickEquations

ClickEquations offers the first intelligent pay-per-click software platform for large advertisers and agencies. It provides complete management, bidding, and reporting plus intelligent extras that save time and improve performance. Learn more at http://www.clickequations.com

Facebook becomes major player in PPC campaigns; Mobile internet, local search are most significant trends impacting industry

WAKEFIELD, Mass. – SEMPO announced results of its 2011 State of Search Marketing Report. With over 900 companies and agencies participating in the global online survey conducted by Econsultancy, the report estimates that the North American search marketing industry will grow by 16% in 2011 to a value of $19.3B, up from $16.6B in 2010.

A significant percentage of companies are now using Facebook. Just under half of respondents say they use Facebook for pay-per-click (PPC) campaigns – 47% in North America and 45% outside the US and Canada. The rising popularity of Facebook is even more apparent within agencies. Nearly three quarters of North American agencies (74%) and two thirds of those outside the U.S. and Canada (69%) say their clients use Facebook.

The rise of the mobile internet is the trend which is having the most impact on search marketing, according to the survey. Local search is the next most significant trend, yet primarily from the perspective of agencies. Respondents also indicated the growing importance of behavioral targeting. The number of companies doing SEO, paid search and social media in-house, has decreased, with more marketers seeking help from service providers.

“The healthy growth reported for the industry in 2011—surpassing the 14% growth in 2010—is gratifying,” commented SEMPO president Chris Boggs. “The industry is evolving to encompass much more than the search engines. The increasing role of social media is re-shaping the industry in surprising ways.”

Other top findings include:

Mobile internet

* 40% of company respondents said that the growth of the mobile internet was “highly significant”, an increase from 26% last year. A further 39% said it was “significant”.
* Agencies are feeling the impact of the mobile internet even more strongly, with almost half of supply-side respondents (47%) describing its impact as highly significant.

Local search

* The next most important trend is local search, according to agencies. Forty-three percent (43%) of supply-side respondents said this was highly significant. A further 41% say that it is significant. According to agencies, 34% of client search budget is spent on local PPC advertising (i.e. at a regional, city or sub-market level).
* Client-side advertisers are not yet affected by local search as much as their agency counterparts. Only 26% of company respondents say that the impact of local search has been highly significant. Local, on average, represents just under a quarter (23%) of client-side search budget, which is significantly less than the agency average (34% of client budget).

Use of social networks, including Facebook, Twitter and LinkedIn

* Beyond PPC, the percentage of companies using Facebook more broadly for promoting themselves now stands at 84%, up from 73% last year.
* Three quarters of companies (75%) use Twitter to promote their companies or brands, while 52% use business networking site LinkedIn. More than a quarter of North American companies now run PPC campaigns on LinkedIn.

More companies outsourcing SEO, paid search and social media

* Only 44% of companies are now carrying out search engine optimization in-house, compared to 51% last year.
* Only 38% of companies are doing paid search marketing in-house compared to 47% last year.
* Only 55% are doing social media marketing in-house, compared to 62% last year.

Behavioral targeting

* The proportion of company respondents who say that behavioral targeting is highly significant or significant now stands at 78%, up from 68% last year.

This year’s annual SEMPO study – now in its seventh year – is an aggregation of information provided by organizations from 66 different countries, from marketers across a range of business sectors and types of agency.

“Once again the SEMPO survey has collected a rich set of data that provides valuable industry perspective and insights as seen through the eyes and dollar investments of both advertisers and agencies,” said Marc Engelsman, VP Client Programs and Services at Digital Brand Expressions and the lead for this SEMPO initiative. “All marketers, not just search marketers, should want to leverage this information as they look to improve the performance of their digital engagements.”

“A mature industry maintains a balance between today and tomorrow,” said Stefan Tornquist, U.S. Research Director at Econsultancy. “Search engine marketers have learned how to roll with algorithm shifts and price increases and are constantly improving their efficiency. At the same time, they’re taking the time to focus on the emerging opportunities where search, social and mobile meet.”

The report is based on an online survey, conducted in February and March 2011, which SEMPO and Econsultancy promoted to their respective members and to search marketing professionals. A complimentary copy of the report is provided to SEMPO members and those who participated in the survey. A total of 920 total respondents from 66 countries took part, including 325 advertisers and 595 agencies or consultants conducting search marketing on behalf of clients.

To obtain a copy of the SEMPO 2011 State of Search Marketing report, visit: http://econsultancy.com/reports/sempo-state-of-search

About Econsultancy

Econsultancy is a community where the world’s digital marketing and e-commerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online. It was launched in 1999 and since then has grown to a dominant position in the digital marketing industry with more than 100,000 members worldwide. Its website and blog attracts more than 300,000 unique users per month and its range of training courses and conferences are attended by more than 5,000 marketers every year. For more information, visit http://econsultancy.com or follow @econsultancy on Twitter.

About SEMPO

SEMPO is a global non-profit organization serving the search marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing. SEMPO includes thousands of professionals across 50 countries. The organization’s mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO’s education and outreach initiatives are funded in part by Google, American Express Open SearchManager, and Baidu, and supported through partnerships with SMX, SES, OMS, and MediaPost. For more information or to join the organization, visit http://www.SEMPO.org.

Data Based on Efficient Frontier’s Q1 2011 Digital Marketing Performance Report

SUNNYVALE, Calif. – The first quarter of 2011 started off strong in the U.S. for digital marketing, with search engine marketing growing by 17% Year on Year (YoY) due primarily to solid increases in the retail and finance categories. Facebook advertising is also getting more competitive, with Cost Per Clicks (CPCs) increasing by 40% Quarter on Quarter (QoQ). Display advertising also showed positive signs with a 300% increase in exchange ad inventory and a 30% Cost Per Thousand (CPM) decline, indicating greater gains in reach and efficiency within the ad exchanges.

This is according to Efficient Frontier, a leading performance marketing company managing more than $1 billion in marketing spend annually on behalf of advertisers worldwide. This data and specific industry trends were released in the company’s Q1 2011 Digital Marketing Performance Report.

“The strong showing for digital marketing in the first quarter of 2011 was in line with our prediction of a 15% to 20% increase in spend in 2011,” said David Karnstedt, President and CEO, Efficient Frontier. “We’re also seeing great demand for Facebook’s ad products as the social networking giant’s ad offerings continue to evolve. This is all solid evidence of an economic recovery, and that marketers are seeing tremendous results when they intelligently allocate their marketing spend and optimize across channels.”

Report Highlights

Digital marketing continues to show strength in the first quarter of 2011. While search marketing decelerated as expected off of a big Q4 2010, YoY growth remains robust at 17%. Advertiser demand for Facebook’s ad products increased significantly with spend rising sharply on 40% QoQ CPC growth. The display ad exchanges also rapidly expanded with Efficient Frontier’s advertisers accessing more than 300% more inventory than a year ago at 30% lower Cost Per Thousand (CPMs). This means that display advertisers are gaining both reach and efficiency as new technologies like Real Time Bidding (RTB) become more prevalent.

Broad-Based Search Growth Across Nearly All Sectors

The retail sector was the big winner this past quarter, as retail impressions grew by 30% YoY, showing higher consumer interest in retail products. The Finance sector also fared well, growing at 18% YoY. The travel sector was the only sector that saw a decline in spend as CPCs remained flat.

Retail: Spend was up 22% YoY on increased consumer demand
Travel: Spend is down 13% YoY as CPCs are flat
Finance: Spend was up 18% YoY on CTR gains
Auto: Spend was up 10% YoY on CPC gains as well as increased in consumer demand
Bing-Yahoo! ROI Increase

Google continues to have the majority of overall market share in SEM spend and clicks post the Bing-Yahoo! integration. However, Bing’s ROI is currently higher than Google’s ROI. Bing’s ROI has increased 10% YoY while Google’s ROI has decreased by 12% YoY. While the revenue per click (RPC) on Bing is 12% lower than Google, the CPCs on Bing are also lower than the CPCs on Google, which is driving Bing’s higher ROI.

Facebook Becomes More Competitive

Efficient Frontier saw tremendous momentum in Facebook advertising throughout the last several quarters. Advertisers are eager to take advantage of the full capabilities in the Facebook Marketplace to engage with their fans and promote their brands. Because of this, spend on Facebook is growing. Our analysis shows CPCs have grown by 44% QoQ, indicating that Facebook is becoming more competitive as advertisers realize its tremendous value.

International SEM Analysis

United Kingdom

In the United Kingdom, spend grew 9% YoY, reflecting increased confidence in consumer consumption power. ROI in the U.K. increased by 6% YoY. Google dominates the SEM market with a 91% market share. Unlike the U.S., where the travel industry has declined, the overall demand for travel has increased in the U.K., with spend in the travel sector growing by 8% YoY due to impressions and click growth. ROI in travel has increased 14% YoY, indicating strong consumer buying intentions.

France, Germany, Australia

SEM market share is dominated by Google in France, Germany, and Australia with approximately 93% of the market. Yahoo! comes in second place in Germany and Australia while in France, Bing has a larger market share than Yahoo!.

Japan

Unlike the U.S. and Europe, Japan’s SEM market is more evenly divided between Google and Yahoo!, with Google taking a slight edge at 53% market share. Amidst the horrific crisis in Japan, SEM spend has grown by 13% YoY. The growth is due to a CPC increase of 7% YoY as well as click volume increase of 5% YoY.

Outlook for 2011

SEM Growth Continues

Efficient Frontier continues to be optimistic about SEM growth. Our prediction is that search will continue to grow 15% this year in the U.S. due to the strength in the finance and retail sectors. Our prediction for the U.K. is that search will continue to grow at 10%.

Bing-Yahoo! Market Share Increase

As Bing expands its network, it is likely that the traffic quality will drop. Having a 12% higher ROI puts Bing in a good position to expand its network while giving it a significant margin of error. The higher return on Bing-Yahoo! should cause rational advertisers to shift their advertising dollars from Google to Bing.

Cross-Channel Marketing

Advertisers should allocate their advertising spend across the various digital marketing channels including search, display, and Facebook. Each channel serves a significant yet different role in overall management of advertising campaigns. The ability to manage advertising in a transparent cross-channel manner will give advertisers a leg up in getting consumer attention in a market that is becoming increasingly competitive. Efficient Frontier’s prediction is that channels like display and Facebook will double over the next year.

Research Methodology

This analysis was completed based on data from Efficient Frontier search engine marketing customers and the resulting Efficient Frontier Customer Index. The Efficient Frontier Customer Index represents a subset of the company’s clients with spend data for six consecutive quarters or more, whose resulting SEM metrics are then normalized to average industry category contributions established by multiple third-party data providers. The Efficient Frontier Customer Index consists of a fixed sample of large-scale search engine advertisers across multiple sectors, including finance, travel, retail and automotive. The Efficient Frontier Customer Index sheds light on trends in search engine spending and performance on YoY and QoQ basis.

The complete U.S. Digital Performance Marketing Report: Q1 2011 is available for download from the Efficient Frontier website at: http://news.efrontier.com/Global-Q12011-Report.html

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About Efficient Frontier

Efficient Frontier is a leader in online performance marketing managing search marketing, display and social media campaigns for advertisers and agencies around the world. Efficient Frontier currently manages more than $1 billion in annual marketing spend on behalf of their clients globally. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory for search engine marketing and today combines its core predictive modeling algorithms and bidding technology with comprehensive strategic and tactical value-added services. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal campaign performance and growth in highly complex and competitive marketplaces. The company is headquartered in Sunnyvale, California, with offices in New York, the United Kingdom, France, Germany, and India, and technology licensing partnerships in Japan, Hong Kong and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit http://www.efrontier.com and subscribe to the Efficient Frontier blog at blog.efrontier.com.

Acquisition extends Marchex’s market penetration with additional mobile partnerships where more immediate transactions occur

SEATTLE – Marchex, Inc. (NASDAQ: MCHX) announced the acquisition of Jingle Networks, adding an important and growing source of mobile distribution to its call advertising network. Marchex will pay up to $62.5 million in cash and stock for Jingle Networks, which is one of the leading providers of mobile voice search performance advertising and technology solutions in North America.

Jingle Networks’ core business is providing performance advertising solutions to mobile carriers and mobile network operators so that advertising agencies and businesses can leverage in-call advertising, including pay-for-call, to gain new customers over the phone or through the use of mobile applications. Over the last twelve months, Jingle Networks has added numerous mobile distribution partners and grown its mobile partner call volume by more than 200%.

With the addition of Jingle Networks, the Marchex Call Advertising Network will now have an annualized reach of more than 500 million phone calls across digital media, including mobile. This new call advertising network empowers both large and small businesses to reach customers when they are ready to buy. As the digital advertising market shifts to incorporate phone calls in a more significant way, the Marchex Call Advertising Network is best positioned to provide solutions to advertising agencies and businesses due to its open platform approach using all digital media platforms and supporting all partner types.

“Our product vision is to build the most effective and broadest-reaching call advertising network that connects millions of businesses to hundreds of millions of customers via the phone at the right time in the purchasing process,” said Russell C. Horowitz, CEO and Chairman of the Board at Marchex. “Jingle Networks accelerates our call advertising strategy by adding a key asset in mobile voice search, while also increasing the scale of our call advertising network through their relationships with many of the largest U.S. mobile carriers and leading mobile network providers.”

“Given the unique assets of each company, we believe there are many opportunities to provide further value to our customers and partners with the strengthened call advertising network from Marchex,” said John Roswech, President of Jingle Networks. “We share Marchex’s vision and believe they have the strategy, assets and resources to deliver the most comprehensive call advertising solutions. We are excited to be part of the team.”

Driven by the rapid adoption of mobile and smart phones, mobile carriers and network operators are seeing a significant rise in the number of consumers leveraging voice search to find businesses. Voice search, however, can be costly for mobile carriers and network operators given the technology and other items necessary to operate the service. Through speech-to-text transcription and automation technologies, Jingle Networks’ reduces these costs while also increasing revenue through an ad-supported business model, including pay-for-call.

With the addition of Jingle Networks to its call advertising network, Marchex’s position in the market is as follows:

- Advertisers gain access to digital media across Marchex’s Call Advertising Network from exclusive and preferred relationships with more than one hundred channel sources including: four of the top five U.S. mobile carriers, the leading global VOIP provider (Skype), mobile network operators, and mobile application and directory providers.
- Advertiser breadth continues to grow significantly, spanning national and local advertisers across North America utilizing the Marchex Call Advertising Network to drive qualified calls to their business.
- Call analytics to track and measure the success of call advertising campaigns.
- Call advertising helps businesses acquire and up-sell new customers through phone calls, by reaching customers when they are ready to buy. Marchex provides unique phone numbers and analytics tools that are used by advertisers to place, measure and optimize campaigns across all digital media channels, which helps these businesses increase their sales. Call advertising and analytics technologies are more important than ever to track and measure the success of call advertising campaigns in order to help advertisers better optimize their call advertising strategies to increase impact, maximize spend and deliver better sales results for their business.

“We believe the evolution of the mobile market — the growth of smart phones and other consumer communication technologies such as VOIP — creates significant new growth opportunities in the digital advertising market,” said Pete Christothoulou, COO at Marchex. “While the ‘click’ was the monetization event in the desktop world, we believe that in today’s mobile world the monetization event best suited to connecting advertisers to customers is the call.”

Transaction Details and Financial Considerations:

Consideration:
Under the terms of the agreement, Marchex will pay up to $62.5 million in cash and Marchex common stock plus transaction costs. The consideration is comprised of:

(a) $16.7 million in cash, net of cash acquired, and $8 million of stock (valued based on 15-day trailing average) at closing, and

(b) on each of the 12 and 18 month anniversaries of the closing, Marchex will make payments of between $18 and $18.9 million in cash and/or stock at Marchex’s option.

In addition, following the closing, Marchex anticipates it will issue up to $3.5 million of restricted stock to certain employees of Jingle Networks subject to vesting for up to four years.

Jingle Networks Financial Summary:
Marchex believes Jingle Networks will generate more than $26 million in 2011 revenue, up more than 40% over 2010. For 2011, Marchex estimates $4 million in intercompany eliminations, which would result in more than $22 million in net revenue.

For the remainder of 2011, Marchex expects Jingle Networks to contribute:

- more than $16.2 million to its revenue, net of intercompany eliminations;
- more than $1.2 million in adjusted operating income before amortization;
- this implies more than $1.7 million in adjusted EBITDA based on estimated add-backs of approximately $0.5 million in additional depreciation and amortization to adjusted operating income before amortization.

Marchex Financial Guidance:
Marchex intends to update its 2011 business outlook upon the release of its first quarter earnings results in May 2011.

Call-Driven Revenue:
With the addition of Jingle, Marchex believes call-driven revenues will represent more than 75% of revenues on an annualized basis by the end of 2011.

Christothoulou adds, “Given their performance, we believe that calls represent one of the primary growth opportunities in digital advertising. The reason is that calls are at the end of the advertising and sales funnel, events that are closest to the transaction and most likely will translate into sales.”

About Marchex:

Marchex’s mission is to unlock local commerce globally by helping advertisers reach customers through the phone when they are ready to buy.

Our performance-based call advertising products, the Marchex Call Advertising Network and Marchex Call Analytics, are reinventing how businesses acquire and upsell new customers through phone calls. Our award-winning Small Business Marketing products empower businesses to efficiently monitor their online presence, communicate with their customers, and acquire new ones. Every day, our products support hundreds of thousands of advertisers and partners, ranging from global enterprises to local businesses.

Those Surveyed Plan to Increase Spend on Digital Video by 22% in next 12 months

NEW YORK – “An Inside Look at Demand-Side Perceptions of Digital Video Advertising,” a comprehensive survey examining the views of marketers and agencies, reaffirms that the shift in ad dollar allotment has solidified. The study, released by the Interactive Advertising Bureau (IAB) and conducted by Advertiser Perceptions, shows that 69% of marketers and 55% of agencies plan to increase their Digital Video Advertising (DVA), with a 22% growth predicted in the next 12 months. Those surveyed project they will spend 17% of their total online display advertising budget on DVA in the next 12 months. The results of the study were announced at the IAB Digital Video Marketplace where almost 400 industry executives gathered to address the most pressing issues across the digital video platform.

Some of the other key findings of the study include:

- Advertisers are finding that their audiences respond better to DVA, with consumers showing a higher engagement rate with online video.
- DVA is more trackable and targetable and DVA production is less expensive, making it more cost efficient.
- Marketers will migrate TV ad dollars to digital video based on the belief it will deliver better ROI; agencies and television decision makers will shift ad dollars in an attempt to follow their target audiences.
- Among the different available DVA formats (pre-roll, in-banner, expandable banner, mobile video, rich media overlay and post-roll), agencies primarily use pre-roll while marketers are not committed to any specific format. Most respondents believe the appropriate length is 15 seconds.
- The preferred pricing model is CPM.
- A majority of marketers and a majority of agencies believe they should each be responsible for deciding whether to use DVA and how much budget to allocate to it.

There are still several opportunities for increasing the growth of DVA including:

- Improved ROI measurement
- Better standardized metrics
- Demonstrated audience shift to digital

“The study substantiates the buy-side appeal of digital video advertising – the power of sight, sound and motion paired with interactivity,” said Sherrill Mane, SVP Industry Services, IAB. “This bodes exceptionally well for the future revenue growth.”

“There was strong consensus that demand for digital video advertising was strengthening,” according to Randy Cohen, President of Advertiser Perceptions. “It was described best by a senior agency buyer who stated that ‘Digital video is becoming an ever-more common way that our target is consuming what was traditionally broadcast content – and our target is spending more time online, and video is another way to reach and engage the target.’”

All interviews for this study were completed online between November 17- December 6, 2010 in a blind survey. The sample was digital and/or television media decision makers with the intent to spend $1 million or more in the next 12 months. There were 500 respondents total, 148 marketers and 352 agencies, with 44% percent holding higher level titles. Sixty-two percent of respondents were involved in television decision making and 85% were involved in digital decision making.

The summary findings can be found at www.iab.net/digital_video_perceptions.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

Progrexion Marketing’s pay-per-call affiliate program for Lexington Law seeing 630% growth in new sales and is generating upwards of 300 new calls per day

Santa Barbara, CA – Financial services marketers looking to increase their sales and improve their advertising ROI are turning to call performance marketing, according to RingRevenue, the leading technology provider powering the pay-per-call platforms for nearly all of the leading performance marketing networks including Commission Junction, LinkShare, the Google Affiliate Network, ShareASale and many others. Today the company announced the release of an industry white paper and case study aimed at helping financial services marketers understand how launching call performance marketing and pay-per-call campaigns within the affiliate industry translate directly to incremental sales and improvement in advertising ROI.

The case study reveals how Progrexion Marketing, the leading marketer of trusted credit repair products such as Lexington Law, leverages RingRevenue’s solution to partner with more than 1200 publishers who drive on average around 300-400 incremental calls per day. The success of their pay-per-call programs — managed through the leading performance marketing networks — has exceeded their expectations, with Progrexion seeing 630% growth in sales from their campaigns with an average month-over-month growth of 53%, since launching their program in July of 2010.

Travis Hopkins, Affiliate Manager for Progrexion Marketing had this to say, “The success of our pay-per-call program has been amazing and is continuing to grow. The new publishers that we’ve added to our program are driving a significant volume of high-quality calls that are converting for them 30-40% of the time and are now generating about 400 new clients per month for Lexington Law.”

RingRevenue is delivering similar results to other types of firms in the financial services industry. “In the past year, we have seen a substantial increase in the number and types of financial services firms launching call performance marketing programs. Financial products like home loan and mortgage refinance, credit repair, specialty loans, and the various insurance types such as home, life and auto are complex and consultative sales. Consumers don’t want to make big decisions on these types of purchases without talking with someone, which is why phone number based campaigns are so successful,” said RingRevenue CEO Jason Spievak. “Our platform gives advertisers access to more than 25,000 pay-per-call publishers and the tools they need to manage the quality of calls they receive at a price point they define.”

Key to any pay-per-call campaign is the quality of publishers promoting it. Publishers know that most consumers looking for financial services products don’t convert online. RingRevenue provides publishers with the tools they need to easily access, manage and optimize call-based campaigns. Publishers promoting call-based campaigns benefit from increased commissions and higher conversion rates. Jeremy Siders from Web Ink, one of the publishers in Progrexion’s pay-per-call program, has been very pleased with the results. “With pay-per-call we achieve much higher conversion rates than straight web. We consistently see conversion rates above 30% and with Progrexion’s program paying commissions on calls and on each completed sale we drive, we are able to directly tie a phone call that results in a sale to our own promotional efforts, allowing us to make better decisions and see a greater ROI on our own search marketing spend,” said Siders.

Traditionally, many financial services firms have partnered with performance marketing networks to drive online leads. “Financial Services is one of the top performing verticals that we specialize in,” said Russ Pechman VP Lead Generation at LinkShare. “Fully integrated campaigns that combine online lead generation with the ability to let consumers connect live through a phone call far outperform those that only provide consumers one option. This combination gives advertisers the opportunity to really impact their bottom line revenue with incremental sales.”

Marketers interested in learning more can download the white paper Financial Services Marketers Value Phone Calls: Why the Financial Services Industry is Turning to Call Performance Marketing here.

About RingRevenue

RingRevenue improves every marketing campaign with better quality leads, higher conversions and increased ROI. By tapping the power of the phone, RingRevenue’s patent-pending call performance marketing platform captures and converts more high-value customers.
RingRevenue’s comprehensive tracking and analytics consistently increase revenues from mobile, print and other “offline” media while also improving the performance of online campaigns such as search, email and display. RingRevenue powers many of the leading performance marketing networks and agencies. To learn more about RingRevenue or to request a demo, please visit ringrevenue.com or call 866-943-6426.

Pioneering performance brand advertising platform captures consumers’ attention, delivers unprecedented engagement rates to maximize brands’ ROI

Los Angeles, CA – SocialVibe, the digital advertising technology company, announced it has secured $20 million in equity financing led by new investor Norwest Venture Partners. Existing investors Redpoint Ventures, Jafco Ventures and Pinnacle Ventures also participated in the round, and Jeff Crowe from Norwest Venture Partners will now join SocialVibe’s Board of Directors. The company plans to use the growth capital to accelerate global adoption of its brand engagement advertising platform.

The current model of delivering brand advertising on a cost-per-impression basis is broken. Although more than four trillion display ads were purchased in 2010, click-through rates hover disappointingly around 0.1 percent. At the same time, the rise of social media is creating new demand for engaging consumer experiences instead of interruptive advertising.

SocialVibe’s technology platform delivers engagement advertising where consumers are most receptive to participating, such as such as while playing a social game, donating to charity, obtaining virtual currency or accessing premium content. SocialVibe’s engagement ad units reward consumers for their attention by providing a valued benefit in exchange for their interaction with a brand experience. SocialVibe currently handles millions of brand interactions every day. And unlike traditional “push” display advertising, SocialVibe’s unique opt-in approach creates “pull” for its brands.

SocialVibe has also pioneered an innovative methodology around creating targeted, shareable brand content. By working with advertising agencies’ creative teams to develop brand stories that are entertaining and relevant to the ad environment, SocialVibe engagements aim to elicit an emotional response. Consumers can also incorporate the brand message into their news feeds and social conversations. When they share the experience with their friends, the ads go viral – turning paid media into earned media and further stretching brand dollars.

SocialVibe’s engagement ad units are deeply integrated into the leading social and mobile sites, such as Pandora, Causes, Huffington Post and Zynga’s network of social games, giving brands the opportunity to engage with approximately 200 million global consumers. SocialVibe also powers engagement advertising on eight of the top 10 apps on Facebook.

Delivering online and mobile brand engagement
SocialVibe’s new model has delivered significant results for the world’s biggest brands, including GE, Best Buy, Disney, Nestle, McDonalds, Coke, American Express, AT&T and Toyota.

For example, SocialVibe partnered with Kia Motors during the 2011 Super Bowl to raise awareness for the launch of Kia’s Optima mid-size sedan. SocialVibe presented more than 100 million social game players across Zynga’s network of games, including FarmVille, PetVille and Mafia Wars, the opportunity to interact with Kia’s engagement ad in exchange for free Zynga game currency.

The campaign, part of Zynga’s “Big Game Tournament,” yielded impressive results, with consumers on average, spending almost three minutes with the engagement and 14 percent of consumers sharing their experience.  The mobile component of the campaign yielded unprecedented 67 percent click-through rate to Kia Motors mobile site.

All SocialVibe campaigns show similar results. Consumers who engage with SocialVibe brand experiences, on average:
Spend 63 seconds per engagement, with an 80 percent completion rate
41 percent visit a fan page or website
30 percent show purchase intent, and
15 percent share the experience with their friends.

“By engaging with consumers at a time when they are most receptive, SocialVibe empowers ad agencies to get the most out of their clients’ media dollars,” said Jay Samit, CEO of SocialVibe. “We’re honored to have Norwest Venture Partners join us as both an investor and as an integral part of our Board of Directors as we continue to transform brand advertising online.”

“With consumers now in control of the conversation, brands are hungry for technologies that enable them to target an audience at scale, create an emotional connection and drive purchase intent,” said Jeff Crowe, general partner of Norwest Venture Partners. “SocialVibe is changing the nature of the brand advertising model, and the company’s early success with hundreds of leading brands simply reinforces that the time is right for a shift of brand dollars to social media.”

About SocialVibe
SocialVibe is a digital advertising technology company that provides the most effective form of brand advertising for some of the world’s top brands. Unlike ad networks that simply deliver impressions through display advertising, SocialVibe provides opt-in engagements that consumers can share across their social graph. SocialVibe enables advertisers to engage at a time when consumers are most motivated to participate in brand experiences, such as while playing a social game, donating to charity or accessing premium content.  SocialVibe enables engagements on the Web and on mobile, reaching a universe of more than 200 million socially-connected global consumers. Visit www.socialvibe.com or check out twitter.com/socialvibeads.

About Norwest Venture Partners (NVP)
Norwest Venture Partners (NVP) is a global venture and growth equity investment firm that manages more than $3.7 billion in capital.  Headquartered in Palo Alto, California, NVP has subsidiaries in Mumbai and Bengaluru, India and Herzelia, Israel.  NVP makes early to late stage venture and growth equity investments in U.S. and global companies across a wide range of sectors including: information technology, business services, financial services, technology enabled services and consumer.  NVP has actively partnered with entrepreneurs to build great businesses for 50 years and has funded nearly 500 companies since inception.  Notable and related investments include AdChina, Admeld, All Reach Media, Bookrenter, BranchOut, Brand.net, deCarta, Extole, Jigsaw (acquired by Salesforce.com), Jiwire, Kayak, Komli Media, Lashou, Lending Club, Lumosity, Mozes, myYearbook.com, ngmoco (acquired by DeNA), Playdom (acquired by The Walt Disney Company), Quikr, Rackspace (NYSE:RAX), Retrevo, RiseSmart, SideStep (acquired by Kayak), Snapfinger, Sojern, Sulekha, The Dealmap, TURN, WhaleShark Media (parent company of RetailMeNot) and Yatra.com.  For more information, please visit www.nvp.com.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in February with 65.4 percent of searches conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in February with 65.4 percent market share, followed by Yahoo! Sites with 16.1 percent and Microsoft sites with 13.6 percent (up 0.5 percentage points). Ask Network accounted for 3.2 percent of explicit core searches, followed by AOL, Inc. with 1.7 percent.

*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

More than 15.4 billion explicit core searches were conducted in February. Google Sites ranked first with 10.1 billion searches, followed by Yahoo! Sites with 2.5 billion, Microsoft Sites with 2.1 billion, Ask Network with 491 million and AOL, Inc. with 267 million.

U.S. Total Core Search

Google Sites accounted for 64.9 percent of total core search queries conducted (up 0.3 percentage points), followed by Yahoo! Sites with 17.3 percent and Microsoft Sites with 13.4 percent (up 0.6 percentage points). Ask Network comprised 2.9 percent of total search queries, followed by AOL, Inc. with 1.6 percent.

* “Total Core Search” is based on the five major search engines, including partner searches, cross-channel searches and contextual searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in these numbers.

Americans conducted nearly 17.0 billion total core search queries in February. Google Sites ranked first with 11.0 billion searches, followed by Yahoo! Sites with 2.9 billion and Microsoft Sites with 2.3 billion.

“Powered By” Reporting

In order to accurately represent the continued evolution of the search landscape, comScore is providing insight into the share of algorithmic explicit searches that are powered by Google and Bing, and branded as such to the consumer. Google’s “powered by” share is composed of searches conducted at Google entities, as well as branded searches at AOL and Ask. Bing’s “powered by” share is composed of searches conducted at Microsoft entities as well as branded Yahoo! entities.

In February, 68.0 percent of searches carried organic search results from Google, while 26.2 percent of searches were powered by Bing organic results.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

Industry’s Leading Search and Social Media Marketing and Expo Scheduled for March 21-25 at Hilton New York

SES New York 2011
NEW YORK – The top three reasons people attend trade shows are to keep up-to-date with industry trends, to learn about new products and to network with their colleagues and competitors. SES New York, which takes place March 21-25, 2011 at the Hilton New York, meets those requirements with over 70 sessions, more than 60 exhibitors, and several networking events.

Search and social media marketing professionals can receive the pre-show discount of up to $200 if they register before March 21.

“In today’s economy, we’re very aware that our SES conference programming and activities have to produce significant ROI, so we incorporate the latest topics, trends and issues and invite the industry experts to present them,” said Matthew McGowan, Managing Director of Americas for Incisive Media. “After hearing our panelists’ and presenters’ case studies and best practice strategies, attendees will walk away with practical tips, tricks, and strategies they can implement as soon as they return to their offices.”

Keep up-to-date with industry trends

With five days of programming, March 21-25, attendees are bound to find more sessions that they will be able to squeeze into their days. Over 70 sessions—geared toward the beginner and very experienced marketer—cover PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.

Learn about new products and services

For attendees who are primarily interested in checking out new products and services, they can drop by the exhibition spaces of American Express OPEN, Bing, Bruce Clay Inc., iContact, iProspect, Marin Software, SubmitEdge, Symantec’s VeriSign Authentication Division and more than 50 other companies.

Network with colleagues and competitors

SES conferences always provide plenty of networking opportunities and this year is no different. SES New York 2011 kicks off with an “SES New York Meet & Greet” at 7pm on Monday, March 21. During the day on Tuesday and Wednesday, March 22 and 23, there is a random-drawing contest: “Play Facebook Face-Off @ SES NY.” Also on Tuesday, SES will sponsor a cocktail reception in the Expo Hall at 5:15pm. The “Infamous SES Black Hat White Hat Unconferenced Session” regularly takes place at SES conferences. This open mic session is scheduled for Wednesday at 5pm.

Through March 21, marketers can register to receive the SES New York pre-show discount of up to $200. For the first time at SES New York, Incisive Media has designed an attractively-priced All Access Passport, which includes access to all conference sessions, keynotes, the expo hall, training sessions and partnered events.

About SES

Incisive Media’s SES is a leading global conference and training series focused on search and social media marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com

STOCKHOLM – Eniro (STO:ENRO), the Nordic region’s largest search company, launched the new pay-per-click network Scandinavia Ad Networks. This network brings together Eniro’s local search services eniro.se, gulesider.no, kvasir.no and krak.dk with Eniro’s growing network of partner websites, so forming a common advertising platform for Scandinavian pay-per-click advertising. With this offering Eniro strengthens its services on the digital advertising market.

Scandinavian Ad Networks integrates Eniro’s online services in Sweden, Norway and Denmark into a single, cross-border digital advertising network. This network has been developed to help advertising companies easily gain more customers locally, nationally and over the whole of Scandinavia with sponsored links.

Eniro’s rapidly growing network of search services and partner websites encompasses thousands of well established Scandinavian websites and includes online newspapers, blogs and social networks,  constituting a platform for relevant and targeted advertising.

“Scandinavian Ad Networks is an efficient complement for advertisers and media agencies that want to maximise their market penetration and reach users who are about to make purchasing decisions. With Scandinavian Ad Networks we are strengthening Eniro’s existing offerings on the digital advertising market by providing a competitive Scandinavian alternative, as well as further building on our five years of experience in the pay-per-click market,“ says Mathias Hedlund, Senior Vice President, Group Products & Services, Eniro.

The advertising platform is based on an open and user-friendly interface where advertisers, either with the help of Eniro’s editors or by themselves, can design and publish pay-per-click advertisements in local search results and on branch-specific websites. The new platform can also be integrated smoothly into existing media agency systems for increased efficiency.

“The pay-per-click market is growing rapidly and we will be a clear and relevant alternative. We have grown in the market are during 2010 and are planning for a continued growth rate” says Mathias Hedlund.

To find out more please go to: www.scandinavianadnetworks.com

Eniro is the Nordic region’s largest search company. Both consumers and companies can use Eniro’s services to easily locate where to buy services and products – regardless of whether the channel is internet, catalog or mobile. Advertisers can actively market themselves to interested consumers, find new customers and increase sales. Better search means better business.

Eniro has 3,900 employees in the Nordic region and Poland and has been listed on Nasdaq OMX Stockholm since 2000. Headquarters are located in Stockholm, Sweden. More on Eniro at www.eniro.com.

Paves the Way for Facebook ROI Monitoring by Launching the Market’s First Ever Solution for Measuring the Impact of Fans

SOPHIA ANTIPOLIS, France – How much does recruiting Facebook fans really cost? What real benefits can a business gain from it? What is the true value of a fan over time? These are just a few of many legitimate questions that until now were difficult or impossible to answer. Reactivpub has transformed the measurement of Facebook ROI by launching the first solution for monitoring the performance of Facebook fans.

For any business or advertiser, the interest to be present on a social network such as Facebook lies primarily in the recruitment of fans who are, in essence, hot prospects or loyal customers with a real influence on the brand. But what company ever dreamed it would be possible to analyze the effectiveness of its Facebook fan recruitment with its existing acquisition with a single solution? How many advertisers have ever wished they could measure the actual profit attributed to its presence on Facebook? For the first time ever, Reactivpub makes this all possible and allows the recruitment of Facebook fans to become an easily measurable customer acquisition and retention mechanism directly comparable with other online recruitment tools (emailing, coregistration, media campaigns, quizzes, etc.). This innovation is based on the R-Tracking tracking technology built into Reactivpub, which assigns a unique identifier (or RUID) to any user exposed to an advertising message, whatever the delivery medium – website, emailing, or social media. Just like a genetic marker, the RUID not only enables the identification of new fans of a given brand or advertiser in the same way as with classic recruitment, but it also tracks their value over time.

For brands, the prospects are enormous. For example, for acquisition purposes, Reactivpub uses membership as leverage for fan recruitment by offering a pay per performance compensation, the CPF (Cost Per Fan) advertising model in addition to the more conventional CPL (Cost Per Lead), CPS (Cost Per Sale), CPC (Cost Per Click) and CPM (cost per thousand views) models. With over 500 million Facebook users worldwide and a penetration rate in France that surpasses 30%*, the CPF offers tremendous potential for recruiting loyal prospects for a brand, which is characterized by a strong recommendation power (more than one person out of two is more inclined to buy a branded product or to visit a specific store if one of his friends is a fan of that brand or store). Moreover, as opposed to a qualified email address, the fan does not incur any additional operating costs, like routing fees for example. The CPF could very well in fact herald the dawn of a revolution in online recruitment methods.

Last but not least, among other benefits, Reactivpub also enables brands to measure the actual conversion (generated sales, registrations, traffic) from fans recruited on the Reactivpub network and monitoring installation of Facebook applications and impact on conversions. So many possibilities for developing a real Social Shopping strategy.

* Source:Facebook.

About Reactivpub
Reactivpub, the leading affiliate network in France and throughout Europe, is a global solution for performance marketing and a technology allowing advertisers and agencies to maximise the ROI of their online marketing efforts and enabling publishers to increase the yield of their advertising inventory. An expert of ROI and multichannel online acquisition, Reactivpub reaches more than 35 million* unique visitors in Europe and provides on-going innovations for its clients through new acquisition and tracking technology.
Reactivpub is a division of “R”, Europe’s performance marketing specialist.

www.reactivpub.com – presse@r-advertising.com

* Source : Reactivpub november 2010

About “R”
R designs innovative performance marketing solutions which allow companies to boost the sales of their products and services online, providing them with the interactive tools they need to scale their online business. R’s global expertise is grounded on his knowledge and experience within the main sectors of online marketing :

Performance marketing
Behavioral email marketing
Worldwide traffic sources
Websites, Optin databases, social media marketing
SaaS technology
This strategy is backed by the awarding of certifications and labels (Sender Score, Surety Mail, Yahoo Third Party Ad Server) that highlight the quality of R products and services and strengthen a lasting relationship with partners.

Kids Media Industry Veteran Bryan Mullen Joins Company as Chief Revenue Officer

SAN DIEGO – KidZui, the leading developer of the award-winning Internet browser for kids, announced the launch of KidClicks, the Company’s new engagement and advertising platform for family-friendly brands. This new unique and intuitive platform offers a way for family friendly brands to engage kids with their content within the KidZui browser. Once kids connect with content, their parents are notified of those interests through KidZui’s permission-based parent newsletter. These promotions to parents are directly related to a child’s interests and can take the form of special offers, coupons or promotional messages.

As part of launching KidClicks, industry veteran Bryan Mullen joins KidZui as Chief Revenue Officer, to help expand and grow the platform. Most recently, Mr. Mullen was V.P. Sales & Marketing at The Nickelodeon Kids & Family Group, where he successfully developed advertising and integrated marketing partnerships with clients such as Hasbro, Subway, Skechers, Warner Bros., Dannon and Johnson & Johnson.

Through KidClicks’ unique advertising solution, companies become KidZui sponsors and are able to share their unique content, engaging kids within the KidZui browser. Content for KidClicks is age and gender filtered for appropriateness, and must meet KidZui’s editorial standards, including following best practices for COPPA and CARU. To keep advertising non-invasive, KidClicks limits sponsored placement to a maximum of two items per page. For kids’ active engagement, sponsored content can lead to videos or websites, and kids can click on an “I LIKE THIS” button which is presented at the bottom of the content.

For parents, KidClicks offers insight into their kids’ interests and provides relevant promotions, directly tied to those interests. When Kids “LIKE” content, KidClicks sends an informative email message to the parent, which is placed within the weekly parental email reports provided free from KidZui. These KidClicks messages can include coupons, special offers, or links to additional product information, or direct e-commerce links, providing a valuable association for kids marketers. KidClicks does not charge for impressions, requires customers to only pay for engagement when kids click through sponsored content and uses standard IAB ad units.

“Family-friendly brands, like all marketers, are dealing with a shifting media landscape and searching for the best new ways to reach their audiences in an effective and non-invasive manner, and KidClicks allows these advertisers to gently but effectively engage kids with appropriate content while also giving them the ability to advertise to parents based on their children’s interests,” said Cliff Boro, Co-Founder and CEO of KidZui. “We are thrilled to have Bryan Mullen take the lead on the KidClicks platform, bringing his wealth of knowledge that makes him a thoughtful partner for our clients in the kids advertising space.”

As Chief Revenue Officer at KidZui, Mullen will spearhead and oversee the market development of KidClicks. Mullen has a proven track record of creating top performing partnerships by understanding client needs, engaging all stakeholders and executing solutions that are mutually beneficial. In addition he has been instrumental in the successful launching digital cable networks and websites into the ad sales arena. Mullen’s past experience includes sales and sales management positions at Cartoon Network, Disney Kids and Nickelodeon.

“I am very excited to join Cliff and the rest of the KidZui team in the quest to help make the internet more fun and safe for kids and providing advertisers the best environment to reach kids and their families,” said Bryan Mullen, Chief Revenue Officer at KidZui.

KidClicks began in May 2010 with charter pilot clients including DreamWorks, Disney, Universal Theatrical, Warner Brothers, LeapFrog, Electronic Arts, Square Enix, “Toys”R”Us, Foopets, National Geographic, and Herotopia. Successful KidClicks programs include Disney “Tangled” movie trailers sponsored within KidZui, Dreamworks “Kung Fu Panda World” virtual world promoted to children 7 and above in KidZui, and Electronic Arts sponsored demo videos of new games.

KidZui will be showcasing KidClicks at Engage 2011, booth # G1. In addition, KidZui Co-Founder and CEO Cliff Boro will be speaking on a panel “KidZui Introduces KidClicks: New Engagement Platform for Family Friendly Brands” during the Digital Kids track on Tuesday at 1:30 – 2:00pm EST in Room 2.

About KidZui

KidZui is the leading developer of the award-winning Internet browser for kids. Founded in 2006, KidZui is pre-loaded with millions of kid-friendly websites, YouTube videos, online games, and pictures. To date, KidZui has over one million child and parent users, and offers an entirely free version, KidZui K2. The company recently launched KidClicks, the innovative advertising and engagement platform for family-friendly brands. KidZui has been awarded the Editor’s Choice Children’s Technology Review, the Parents Choice Award, and the Wired Safety Best of the Web Award. KidZui is privately-held, backed by Mission Ventures, Emergence Capital Partners, First Round Capital, Maveron, and the Scholastic Corporation.

The company is headquartered in San Diego, California. For more information, visit http://www.kidzui.com

DUBLIN – Research and Markets has announced the addition of the “Cross-Platform Ad Metrics & Reporting 4Q 10” report to their offering.

This report employs a competitor analysis framework to assess the major U.S. digital video (digital TV and online video) audience measurement firms. The study constructs competitor profiles to determine which digital video audience measurement firm(s) is strategically positioned to provide an industry-recognized, cross-platform digital video audience metric standard.

Increasing demand to quantify and evaluate the impact of video content as it is consumed individually and across multiple screens is driving innovation in the audience measurement field, said Heather Way, research analyst. Industry efforts to develop an integrated video measurement standard have been incredibly complex. To date, there is no scalable, single-source TV and online video audience metric system to determine if or how the two mediums complement or overlap one another from a usage and advertising perspective.

Key Topics Covered:

1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach
1.3.1 Source of Data
1.3.2 Glossary of Terms

2.0 Digital Video Viewers
2.1 Digital Video Usage Trends and Behaviors

3.0 Digital Video Media Campaign Planning, Buying, and Selling Exchange
3.1 Advertising Metrics
3.2 Pricing Models
3.3 Television and Online Video Consumer Advertising Recall and Preference

4.0 Digital Video Audience Measurement: A Competitive Assessment
4.1 Digital Video Measurement Competitive Analysis
4.1.1 Primary Competitors
4.1.2 Indirect Competitors
4.1.3 Advertising Industry Trade Associations
4.2 Digital Video Audience Measurement Methodology

5.0 Conclusions
5.1 Implications
5.2 Recommendations

6.0 Resource Book
6.1 Digital Video Audience Measurement Competitor Profiles
6.1.1 Arbitron
6.1.2 Canoe Ventures
6.1.3 Compete
6.1.4 comScore
6.1.5 Concurrent
6.1.6 Datran Media
6.1.7 Dynamic Logic
6.1.8 Experian Simmons
6.1.9 GfK Mediamark Research & Intelligence, Inc (GfK MRI)
6.1.10 Google
6.1.11 Kantar Media (formerly TNS Media)
6.1.12 Nielsen Media Research
6.1.13 Omniture
6.1.14 Quantcast
6.1.15 Rentrak
6.1.16 Rovi Corporation
6.1.17 TiVo
6.1.18 TRA
6.1.19 Tubemogul
6.1.20 Visible Measures
6.1.21 Vindico (BBE)
6.2 Online Video Ad Campaign Management & Ad Server Company Profiles
6.3 Advanced TV Ad Campaign Management Company Profiles

For more information visit http://www.researchandmarkets.com/research/2b922c/crossplatform_ad

CJ PayPerCall Drives Millions in Commissions and Revenue for Advertisers and Publishers.

SANTA BARBARA, Calif. – Commission Junction, a division of ValueClick, Inc. (Nasdaq: VCLK), has brought online shoppers offers and deals from the internet’s largest retailers for more than 10 years. However, as prevalent as online buying is, most consumers still prefer to buy high-ticket, more consultative products and services offline. According to the August 2009 Harris Interactive Poll, 54% of online consumers want human interaction before making big-ticket purchases. The Commission Junction PayPerCall service is a solution that accommodates this cross channel buying behavior, when a customer browses online or offline but completes the sale over the phone.

PayPerCall provides marketers a simple way to use unique, trackable, phone numbers in all forms of media to attribute calls to various channels such as mobile, television, print, search, display, coupons, email and blogs. Marketers have several tools at their disposal to manage the return on investment of their campaigns such as payout based on time of day, IVR routing, originating phone numbers, and SMS opt-ins.

One of the benefits of PayPerCall is that it gives consumers the option to call for a consultation while giving advertisers an opportunity for an upsell. Given that calls convert on average 20-50% of the time, companies can stop thinking of call centers as being cost centers, but as potential revenue drivers.

“We have found that there is a whole new segment of publishers who are very adept at driving calls. Our PayPerCall program has introduced us to new publishers that we were previously not working with,” said Jarrett Embry, Director of Affiliate Marketing at Gen3. “In fact, about 70% of publishers participating in our PayPerCall program are not duplicative of our affiliate partners. Due to the nature of a call – we have seen significantly higher conversion rates on PayPerCall campaigns than with our online campaigns. Callers are more ready to buy, whereas online shoppers are often just browsing.”

Publishers specializing in mobile and offline are also seeing success with PayPerCall. Mobile Posse is one such company who, through driving high quality calls to advertisers, is earning significant income. “Our mobile campaigns through CJ’s PayPerCall program have been very effective,” said Jon Jackson, CEO for Mobile Posse. “Our engagement rates are consistently in the double digits often averaging well above 15%. Consequently, our conversion rates are very high, which translates to more revenue for our advertising partners.”

“During the past 12 months, CJ has focused heavily on building out a broad publisher base that knows how to drive quality calls for advertisers,” said Kerri Pollard, General Manager of Commission Junction. “We believe PayPerCall has the ability to help marketers drive a significant amount of incremental revenue given the higher conversion rate of calls. We are looking forward to helping our customers earn more by expanding their cross channel marketing initiatives on a performance basis.”

Advertisers looking to convert more consumer calls or publishers wanting to help drive calls, click here to sign up for PayPerCall. For more information, give us a call at 800-761-1072.

About Commission Junction

Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing to drive measurable results for clients.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, Smarter.com, Coupon Mountain and Investopedia. For more information, visit www.valueclick.com.

Mid-Quarter Shift from Google to Yahoo-Bing Search Alliance Reflects Increased Click-Through Rates and Lower Costs Per Click
IFA 2011

IRVINE, Calif. – Small businesses achieved more in search in the fourth quarter of 2010 by increasing their keyword portfolios and diversifying ad spending across the major search engines, according to a report released by WebVisible (www.WebVisible.com), which tracks small business search advertising trends.

“Looking ahead, we believe successful campaigns will be those that combine the best creative, most dynamic media buying strategies, and smartest use of keyword targeting all working together, which is what WebVisible does best.”

The average small business advertiser spent $2,126 in the fourth quarter of 2010, while average keyword counts reached an all-time high of 87 root keywords, a 30 percent year-over-year increase from the last quarter of 2009. Small-business advertisers also took advantage of the slow migration in October of Yahoo advertisers to the new Bing adCenter platform and shifted their spending away from Google – a strategy that appears to have at least temporarily bolstered both click-through rates and clicks leading to phone calls.

Costs-per-click were 23 percent lower on Yahoo-Bing than on Google in November and 29 percent lower in December. At the same time, click-through rates for advertisers with ad programs on the Yahoo-Bing platform were 10 percent higher than those on Google during December, according to the report, while the percentage of clicks resulting in phone calls rose from 3.9 percent in the fourth quarter of 2009 to 6.1 percent in the final quarter of 2010 – a dramatic 56 percent increase.

“We’re pleased to see that our robust technology and years of experience are clearly helping small business advertisers achieve greater efficiency and conversion rates, and they’re achieving these results with manageable ad budgets,” said WebVisible CEO Ron Burr. “Looking ahead, we believe successful campaigns will be those that combine the best creative, most dynamic media buying strategies, and smartest use of keyword targeting all working together, which is what WebVisible does best.”

These results and others are included in The WebVisible Report: State of Small Business Online Advertising, which examines trends among WebVisible advertisers from Q4 2009 through Q4 2010 and represents more than $54 million in U.S. small business advertiser spending by more than 10,000 individual advertisers during that period.

The report, which each quarter provides the definitive snapshot of how small businesses are deploying search and online marketing tools, revealed that Google’s share of total search ad spending among WebVisible clients dropped from 56 percent in the fourth quarter of 2009 to less than 38 percent of total spending in November before climbing back to 52 percent in December.

Home Page Video Usage Continues to Grow

The fourth quarter results continued to show that small business advertisers consider video to be an important component of their online advertising presence. Twenty-six percent of advertisers used video on their landing pages in the fourth quarter, up from 19 percent in the previous year’s fourth quarter. Video views increased 85 percent year over year, rising from 3.7 percent of landing page actions a year ago to 6.7 percent in the final quarter of 2010.

The Q4 2010 report, as well as reports from previous quarters, is available by request here: http://www.webvisible.com/wvreport. Members of the media may also contact info@edgecommunications.com or call (818) 990-5001.

About WebVisible, Inc.

WebVisible has been the leading provider of local online marketing software and services since 2001. WebVisible was among the first to pioneer the use of search as a reliable, measurable avenue to connect directly with a buyer’s needs, providing solutions through some of the world’s largest Interactive Yellow Page companies, directories and other media vendors. The company has served over 100,000 customers from 4,000 industries in 14 countries. The company also delivers solutions directly to small businesses throughout the United States. WebVisible is based in Irvine, California with offices in Los Angeles, Charlotte and Mumbai. For more information, visit www.webvisible.com or call 949-255-9677.

SEATTLE – Marchex, Inc. (NASDAQ: MCHX) announced the publication of a new white paper, “The Re-Evolution of the Phone Call: Three Reasons Why Call Tracking Matters to Online Advertisers and Digital Agencies.”

In an advertising landscape where the cost effectiveness of search marketing is being challenged by ever increasing bid prices, and phone calls are emerging as an efficient and potent method of performance-based advertising, this white paper focuses on the following three reasons why call tracking and analytics is such an essential component of a digital marketer’s toolkit:

1. Without call tracking and analytics, it is impossible to manage search bids accurately.

2. Call tracking and analytics transforms an advertiser’s efforts to boost conversion rates.

3. Call tracking and analytics is cost effective and easy to implement.

“Most advertisers and agencies are finding their budgets under greater scrutiny than ever, and regularly dedicate significant resources in an attempt to boost conversion rates even a point or two,” said Leigh McMillan, Senior Vice President of Marchex Call Analytics. “Increasingly, digital marketers are realizing that by adding call tracking and analytics into the mix they are able to capture offline results from online campaigns, helping them understand the full impact of their advertising programs, and ultimately improve their Return-on-Investment.”

The “Re-Evolution of the Phone Call: Three Reasons Why Call Tracking Matters to Online Advertisers and Digital Agencies” whitepaper is available to view and download here.

Marchex, through its Call Analytics product, strives to help businesses achieve the highest ROI for their advertising dollars. Special call-tracking phone numbers and detailed reporting help Marchex’s advertisers easily identify campaign performance, while features such as Call Mining and Keyword-level Tracking provide granular insight into specific call and keyword performance. For more information about Marchex Call Analytics, visit www.marchex.com/callanalytics or call 1.800.914.7872.

About Marchex:

Marchex’s mission is to unlock local commerce globally by helping advertisers reach customers wherever they may be – in mobile, offline and online channels, including on our own local and category websites.

Our performance-based call advertising products, the Marchex Pay-For-Call Exchange and Marchex Call Analytics, are reinventing how businesses acquire new customers through the phone. Our award-winning Small Business Marketing products empower local businesses to efficiently monitor their online presence, communicate with their customers, and acquire new ones. Every day, our products support tens of thousands of advertisers and partners, ranging from global enterprises to local businesses.

For more information about Marchex (NASDAQ: MCHX), please visit www.marchex.com.

Self-Service Solution and Pricing Model Designed Exclusively for Search Marketers

NEW YORK – Magnetic (http://www.magnetic.is), the leader in search re-targeting, today launched a new self-service solution designed to enable all search marketers to easily find valuable search intenders through display media targeting. Magnetic developed this solution to meet the growing demand from search marketers to cross over to display and provides a simple user interface and pricing model that matches how they already create, buy and serve text ads on search engines, and then transformed the process into display media buying.

Magnetic is the first to develop technology that helps agencies, ad networks and demand side platforms (DSPs) harness the power of search data for display media.

“The promise of search retargeting is that it extends the relevance and immediacy of search advertising across the web and provides marketers with a way to drive incremental returns from their search campaign investments,” said Robert Coolbrith, Research Analyst, ThinkEquity. “Magnetic is an early leader in bringing search re-targeting to display advertising campaigns, and remains at the forefront of innovation with its new self-service solution for search marketers.”

Magnetic’s self-service interface delivers features and functionality similar to what paid search marketers use today. SEM agencies and in-house search marketers can now create text ads, upload key words and buy on a pay-per-click (PPC) basis. Marketers can leverage Magnetic’s keyword generation and expansion tools and match types that enable targeting of upper funnel keywords, which is a more costly tactic when conducted in traditional paid search. When combining these benefits with low cost PPC pricing in display media, search marketers working with Magnetic can experience higher ROI and conversions.

Paid search advertising is one of the most effective forms of marketing, generating more than $20 billion in revenue according to industry analysts. However, there are challenges that are driving search marketers to explore alternatives such as search re-targeting. Magnetic’s technology for search marketers offers added benefits that are not available in paid search:

- Reduced PPC cost, where display media costs are generally flat regardless of user search history
- Conquesting allows marketers to target competitor-related keywords at a competitive price
- Branding, allowing companies to target broader sets of keywords that reach audiences that may be ready to buy at a later point
- Creative flexibility to go beyond text and use a variety of visual elements to engage audiences

“As Magnetic marches toward a next generation search marketplace, we are taking fragmented sources of media and fragmented sources of search and bringing them together,” said Josh Shatkin-Margolis, CEO of Magnetic. “We continue to sign on search advertisers as we bring this technology to the market. We are proud of the technology we developed to help marketers find the right correlation between context and prior search activity.”

Magnetic has grown rapidly by rolling out new solutions with best-in-class partners to bring the power of search to display advertising. Magnetic provides ad agencies with search re-targeting capabilities through a quick and easy insertion order. Most recently, the company announced a search re-targeting solution with dynamic ad creative elements for large retailers. With its new self-service interface, Magnetic is making search re-targeting easy for any marketer.

About Magnetic:
Magnetic™ makes search re-targeting easy. The Magnetic data marketplace empowers advertisers and publishers to use search data as the key indicator of intent and re-target campaigns to the most relevant audience online. With more than 300 million search profiles, Magnetic significantly lifts the value of media and improves campaign performance. Magnetic’s advanced technology provides the largest payment to search data providers. It is the search data partner of choice for more than 100 leading agencies, ad networks and DSPs. Magnetic is headquartered in New York, funded by investors including Charles River Ventures, Ron Conway, NYC Investment Fund, Roger Ehrenberg of IA Capital, Founder Collective and NYC Seed. For more information visit: www.magnetic.is.

The First Paid Search Technology to Deliver Better ROI through Custom Ads Driven by Marketer Offers and Searcher Intent

LOS ANGELES – DataPop [http://www.datapop.com], a paid search ad management platform that creates high performing ad campaigns optimized for relevance, has closed a round of funding for $1.7 million in capital led by Rincon Ventures and with participation by IA Ventures, Momentum Ventures, Accelerator Ventures and a group of angel investors.

“DataPop was founded to free marketers from the minutiae of manually managing online ad campaigns. Our technology platform is the first to enable marketers to use the unique attributes of their offers to dynamically generate customized, higher performing ad campaigns,” said Jason Lehmbeck, CEO/Co-Founder of DataPop. “We are thrilled to have brought together such a great group of investors, and with this infusion of capital DataPop can continue scaling our platform to meet customer demand.”

“When considering an investment opportunity, we focus on Team, Market and Customer Value Proposition,” said Jim Andelman of Rincon Venture Partners. “The DataPop team brings significant knowledge and expertise from their years at Overture and Yahoo! Search. The search advertising market is enormous, and DataPop’s unique technology platform helps this market grow by increasing advertisers’ campaign performance and scale.”

DataPop was recently chosen by LaunchPad LA [http://www.launchpad.la] to participate in their mentorship program. Created by Mark Suster from GRP Partners, LaunchPad LA combines the best VCs in Southern California, many experienced CEOs and entrepreneurs, and a very select group of service providers who are committed to working with early-stage companies.

“Of the 23 companies that have gone through LaunchPad LA, DataPop is clearly one of the strongest based on the quality of their team and technology,” said Mark Suster, Partner, GRP Partners. “For years Los Angeles has been a hub for performance marketing technology, and we are excited to see DataPop lead the next wave of innovation and create a company that impacts the LA tech scene the way Overture first did.”

The DataPop technology has already delivered breakthrough results for many leading consumer brands, helping them stretch their advertising dollars through increased ad performance and substantial cost savings.

“DataPop’s platform fills a significant need for important clients such as La-Z-Boy, as we continue to innovate in an increasingly competitive search marketplace. DataPop’s ability to leverage all of our clients’ offer data in campaigns helps us consistently deliver relevant ad experiences throughout the funnel and optimize them over time,” said Mike Margolin, Vice President at leading ad agency RPA.

The DataPop platform intelligently and algorithmically generates keywords, landing pages, geo-targets, and ad copy by leveraging an advertiser’s offer data, such as pricing details, promotions, product specs, and retail locations. Each offer is matched to a searcher’s specific intent, and the result is the creation of potentially millions of relevant ads that deliver higher response rates and increased advertiser ROI. DataPop is currently in private beta and will be rolling out a self-serve platform throughout the coming year.

About DataPop

DataPop’s mission is to make marketers lives easier and give them the technology they need to build ads that people love to click on. The company was founded in 2008 by Yahoo! and Overture Services alums Jason Lehmbeck, CEO/Co-Founder and John Zimmerman, COO/Co-Founder.

IRVINE, Calif. – InText.net has successfully kicked off a new contextual advertising network in New York City with the Mix and Mingle party thrown by Moss Events at Ad-tech. InText is committed to leading advertisers through highly successful advertising campaigns and paying affiliates with huge commission checks. The heart of InText is powered by the leading edge AdSmart platform powered by their parent company, Admanage.com. This technology facilitates and offers traffic solutions for affiliates and advertisers alike, the result: more money!

InText has taken the initiative and repurposed core contextual advertising concepts in order to give advertisers a greater opportunity to achieve higher conversions with a smaller ad budget. InText’s formula for success is to continuously remain sensitive to advertiser’s campaign options and solution needs. Advertisers are given a choice between multiple underlining schemes and five high impact intext ad units. While other companies only offer one InText ad unit color and design for keyword highlights, InText offers up to twelve, with unique smart lightbulb icon which appears next to each underlined keyword. InText is a giant leap ahead of the competition.

Charlo Barbosa, CEO is confident that InText.net will revolutionize contextual advertising stating that “not only is the product technologically appealing to advertisers, it’s appealing to affiliates as well because we are the only network that automatically signs up affiliates to the Advertiser Referral Program. We have really focussed on making the InText experience highly customizable for affiliates”. As the only company with an advertiser and affiliate referral program, Barbosa and his team have thought outside of the traditional confines of affiliate program conventions. It’s quite simple. With a link on the ad unit that says ‘Your Ad Here’, future advertisers are encouraged to click and advertise with Intext; following that click the affiliate of the ad unit will earn 5% commission for the life of the future advertiser.

In keeping with our commitment to customization, affiliates have complete control over how and where the ads are placed. By using a wonderfully crafted site submission wizard, an affiliate can thoughtfully determine which pages should and shouldn’t display ads while providing surfers the ability to disable ads for a better browsing experience.

Advertisers are given the opportunity to structure campaigns according to their needs and budget, with bids starting as low as $0.05 for Run of Network traffic, $0.10 with the Global Network traffic and $0.25 for the Premium and top tier traffic. Affiliates will be happy earning a very generous 60% revenue share. In addition to text and image ads, InText also offers display ads as backfill to CPC ads and pays affiliates on a CPM basis if there aren’t any text ads to display. InText promises that advertisers will reach a dimension of inventory that remains virtually untapped, and with InText anti-fraud technology and intelligent conversion tracking, advertisers only pay for clicks not impressions.

For more information about InText and their innovative contextual ad solutions, please visit www.intext.net, read our press release at http://www.intext.net/press-releases or contact Theng Kuoch, Vice President of Strategic Partnerships at 1-877-452-5558.

SEATTLE – Marchex Inc., (NASDAQ:MCHX) announced the introduction of keyword-level tracking to its Call Analytics product. Marchex’s proprietary technology enables search marketers and agencies to accurately track calls down to a specific keyword without using a unique call tracking line for every search term. The benefits to search marketers include:

- eliminating search terms that don’t ultimately generate phone calls;
- increasing focus, and bid strategies, on search terms that do drive calls; and
- lowering costs given the solution does not require a one-to-one relationship between search terms and dedicated call tracking numbers.

“Search is a very effective channel for generating calls to our clients, but to optimize the campaigns and capture the full Return-on-Investment, we need visibility into the keywords that are driving calls,” said Joe Soltis VP of Paid Search and Email Marketing for Fathom SEO. “Marchex’s solution gives the detail and accuracy we need without the cost and management headache of having a call tracking number assigned to every keyword.”

“Before today, search marketers had to use a unique tracking number for each keyword or settle for potentially inaccurate data to get a sense of which keywords were most effective at driving quality calls,” said Leigh McMillan, Senior Vice-President of Marchex Call Analytics. “Now they have an affordable product that brings both precision and scalability to campaigns that may have thousands of keywords.”

Keyword-level Tracking, which is available immediately, is the latest in a series of new innovations for Marchex Call Analytics, which includes the recently launched Clean Call, a telemarketing spam call blocker and Call Mining, a speech analytics technology that enables advertisers to analyze and discover new ways to optimize their cross-channel marketing spend, based on actual customer conversations. For more information on all of Marchex’s Call Tracking and Analytics products, please click here or call 1-800-914-7872.

About Marchex:

Marchex’s mission is to unlock local commerce globally by helping advertisers reach customers wherever they may be – in mobile, offline and online channels, including on our own local and category websites.

Our performance-based call advertising products, the Marchex Pay-For-Call Exchange and Marchex Call Analytics, are reinventing how businesses acquire new customers through the phone. Our award-winning Small Business Marketing products empower local businesses to efficiently monitor their online presence, communicate with their customers, and acquire new ones. Every day, our products support tens of thousands of advertisers and partners, ranging from global enterprises to local businesses.

For more information about Marchex (NASDAQ:MCHX), please visit www.marchex.com.

NEW YORK – AdCloud® Media (www.adcloudmedia.com) announced that its peak processing reached 700 million keyword, mobile and social ad searches a day through its network, making the AdCloud network one of the industry’s leaders in volume processing of cost-per-click advertising and demonstrating the rapid scalability of cloud computing.

The AdCloud network was designed and developed from the ground up for a distributed cloud computing environment, using the latest technology in PHP web caching and optimization along with MYSQL database replication technologies. Along the way, AdCloud has integrated many of the industry’s long-sought-after features, such as “screen-on-the-fly” fraud protection, real-time reporting and account management into its platform.

More features are on the way, according to AdCloud Founder and CEO George Nassef.

“We’re announcing today new features which extend our advertiser and publisher benefits into the mobile and social networking space,” he said. “In our ad center, advertisers and agencies will now have the ability to control where an advertising campaign is displayed down to the types of websites, mobile phone devices, and geography using longitude and latitude.”

Given the momentum on the product side, the company is also announcing several new strategic hires and promotions to manage the anticipated growth, including:

- the promotion of Joshua Bergeron to Chief Technology Officer, replacing Gerald Owens;

- the hiring of Ashlee Henderson in Business Development;

- the hiring of Sherri Tucker as Vice President of Sales & Marketing; and

- the hiring of Guy Barretta as Director of Sales & Marketing.

AdCloud’s revenue potential is now limitless as the term of its agreement with Adknowledge, with whom some AdCloud personnel had been affiliated, which restricted certain aspects of its advertising efforts, has expired. “We are free to do business with all advertisers and publishers now,” said Nassef.

Interested Advertisers and Publishers can sign-up online at www.adcloudmedia.com.

Interested media should contact Holt Hackney of Hackney Communications at 512-478-8858

Network Upgrades Give Marketers Opportunity to Complement Google Buys

NEW YORK – To go beyond expectations in driving traffic and exceeding their online marketing goals, advertisers need to complement their buys on Google and other large engines. Advertise.com announces the launch of its Keyword Marketplace; the world’s largest privately-held network of high quality organic search, contextual, domain parking, browser toolbar, semantic keyword hot spots and email pay per click (PPC) publishers. Marketers can tap into the Keyword Marketplace’s value-added traffic on a keyword level to reach internet users beyond conventional search traffic providing exposure to over 700 million additional impressions daily. These exclusive publisher partnerships deliver the additional high performing traffic that online businesses need to succeed in today’s competitive online marketplace.

The resultant benefit of these publisher relationships within the Keyword Marketplace is a significantly lower average Cost Per Click (CPC) and effective Cost Per Action (CPA) for advertisers when compared to other conventional search networks. Advertise.com’s superior traffic network and patented ClickShield® technology work together to deliver an increase in customers.

Vigilant about sending its advertisers high-performing traffic, Advertise.com has added significant upgrades to its patented fraud prevention ClickShield technology. Advertisers can now expect the traffic quality within the Keyword Marketplace to be on par with the top pay per click sources but at a lower cost. Traffic received from the Keyword Marketplace is high in performance because ClickShield monitors what performs best for the Advertise.com network of thousands of advertisers, then dynamically removes any low-performing sources. In this way, advertisers benefit from each other’s success. High standards are met through advanced layers of technological checks and balances for each and every publisher channel, placing advertiser’s ads on custom traffic mixes that are most likely to produce the best result.

Additionally, marketers have greater command over their ad visibility on the Keyword Marketplace without dealing with complex ranking algorithms or “black box” quality scoring. Advertise.com’s real-time keyword auction lets advertisers simply bid to win the top position.

“Advertise.com keyword marketing delivers high quality and affordable traffic. Our average number of page views per visitor from Advertise.com is higher than most PPC traffic sources,” said Chris Spore the Director of Online Marketing at Myspace.com. “Additionally, our average cost per click is five times less than that of our other high performing networks. Online marketers dream about tapping into results like this.”

“Advertisers are hungry to find high-performing traffic,” said Daniel Yomtobian, Founder and CEO of Advertise.com. “Budgets are still tight and advertisers need to deliver results with fewer dollars. Our Keyword Marketplace is a surefire way to start driving more high quality traffic to websites.”

To learn more, visit www.advertise.com.

About Advertise.com

Advertise.com is a premier platform for search and display marketing that enables advertisers to reach a wider audience through our exclusive network of search engines and publisher properties. Leading the charge in online advertising since 2001, Advertise.com connects thousands of advertisers with millions of consumers every day – now delivering more than 20 billion ad impressions each month.

SearchIgnite issues Q3 report evaluating the state of U.S. search marketing

ATLANTA – The U.S. paid search market continued to heat up in Q3, with spend on paid search advertisements increasing nearly 6% year-over-year as marketers again turned to search marketing to fuel online growth. Among the engines, Google took an even more dominant lead, picking up two percentage points to garner more than 80% of all U.S. PPC ad spend in the third quarter. But early data coming out of the Bing and Yahoo! alliance reveals that the partnership is showing strong results for advertisers thus far, boding well for Bing to become a viable competitor to Google in the future.

These findings come from a report released by SearchIgnite, a leading provider of paid search optimization and online media solutions managing more than $600 million in PPC spend annually.

Detailed findings in the report include:

- Google Continues to Seize Significant Market Share: Google now stands at more than 80% of PPC ad spend, up nearly two percentage points from just last quarter, and taking the most dominant market share lead since SearchIgnite began tracking spend share among the engines (2007).

- Strong Quarter for Paid Search with Solid Momentum for Q4: Paid search spend in Q3 increased 5.8% year-over-year compared with flat growth a year ago and exhibited positive momentum month-over-month, with July growing 4.9%, August 5.8% and September 6.7%. The growth throughout the quarter bodes well for a strong Q4.

- Early Results from Bing-Yahoo! Alliance Positive for Advertisers: Despite widespread speculation that CPCs for the new search alliance will hyper-inflate, PPC ads delivered by Bing show little CPC inflation thus far and SearchIgnite does not anticipate that they will be markedly inflated in the future. In addition, click-through rates (CTRs) have increased for advertising served on the combined Bing-Yahoo! search inventory, revealing that Bing’s ad serving algorithm delivers more relevant advertising than Yahoo!, positive news for advertisers.

“Google continued to increase its dominance in the paid search market in the third quarter,” said Roger Barnette, CEO of SearchIgnite. “However, the Bing/Yahoo! alliance is performing well for advertisers thus far, and marketers want to see a viable competitor to Google in the market. We feel that there is a real opportunity for Bing to capture significant market share in the near term if these early results continue to play out in the fourth quarter.”

The complete Q3 report can be downloaded at: http://about.searchignite.com/en/research/early-results-bing-yahoo-alliance-positive-signs-advertisers

This report is the latest in a series of SearchIgnite white papers reviewing trends across the search landscape. Previous quarterly reports can be downloaded at http://bit.ly/searchigniteresearch.

About SearchIgnite

SearchIgnite is the leading provider of search optimization and digital media attribution solutions that help major marketers achieve their search marketing goals quicker and spend their advertising budgets smarter. The company’s media management technology offers an advanced suite of tools to manage, optimize and report on paid search campaigns in one central dashboard, as well as gather insights into the relationship between media channels including PPC, SEO and display. Some of the world’s leading brands and advertising agencies depend on SearchIgnite to power their search campaigns and improve their online media ROI.

For more information, please visit http://www.searchignite.com/ or follow the company on Twitter @searchignite.

New Advanced Features Make PPC Campaign Creation, Active Campaign Editing and Reporting More Flexible, Efficient and Effective for Both Business and Agency SEM Managers

Search Marketing Expo East 2010
NEW YORK – Search Marketing Expo East 2010 – Yield Software, a leading provider of next-generation Web marketing technology, introduced advanced pay-per-click (PPC) campaign management and new custom search engine marketing (SEM) reporting features in its flagship Yield Web Marketing Suite for Advertisers and for Agencies.

Power Editing is a new part of the Paid Search Optimizer module in the Yield Web Marketing Suite. It enables managers of PPC campaigns to quickly and efficiently establish and then edit very large, complex campaigns of up to thousands of ad groups, with multiple ads in each group targeting many thousands of keywords or more across Google, Yahoo and Bing.

“As our customer base has grown from mainly smaller business to larger and more complex enterprises and agencies conducting equally complex search marketing campaigns, we responded with the creation of Power Editing to better meet their needs,” said Matt Malden, founder and CEO of Yield Software. “Now, sophisticated campaign managers are able to leverage the many features and options already available to them in the Yield Web Marketing Suite, but with even greater speed and efficiency.”

New Custom Reporting expands on the already robust tracking and reporting infrastructure in the Yield Web Marketing Suite. Search engine marketers can now customize reports to display exactly the data and analytics they need to be successful in every aspect of their search marketing and search engine optimization efforts.

Yield Software Custom Reporting enables users of the Yield Web Marketing Suite to design reports; save those report definitions; share reports; generate reports; and schedule reports to be delivered via email on a periodic basis.

About Yield Software

Yield Software (www.yieldsoftware.com) delivers next-generation Web marketing technology. Its flagship product, the Yield Web Marketing Suite, is a fully automated, totally integrated search marketing system that optimizes paid search, natural search and landing pages from a single, easy-to-use cloud-based interface.

Findings of the First Paid Search Study Examining Pre-Click and Post-Click Data Available in Complimentary White Paper

Search Marketing Expo East 2010
CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, and Experian® Hitwise® (www.hitwise.com) unveiled findings from “Successful Paid Search Tactics The Top CPG Brands Use To Grow Market Share And Build Loyalty.”

“In paid search, advertisers need to consider both pre-click and post-click data,” said AdGooroo Founder and CEO Rich Stokes. “This first of its kind study examines impressions, coverage, share of advertising and other pre-click data, as well as post-click or downstream data which highlights actual traffic originating from the engines.”

Some key findings of the study include:

- The Top Ten CPG Websites receive 25 percent of their traffic from search engines, more than any other source
- Most Top Ten CPG Websites receive more than 80 percent of their search traffic from organic search or search engine optimization (SEO), not paid search
- Virtually all CPG brands struggle to grow scalable paid search campaigns and capture more share than competitors; budgeting is not their primary challenge

“Nearly every CPG brand studied is leaving a sizable amount of paid search traffic on the table,” said Heather Dougherty, Director of Research for Hitwise. “Most performed well in at least one paid search tactic, but the best CPG search marketers do well in multiple areas.”

The white paper also provides campaign highlights, top keywords, key traffic statistics and competitive comparisons for each of the Top Ten CPG marketers included in the study: Betty Crocker, Kraft Foods USA, Pillsbury, Pampers, M&Ms, Kellogg’s Special K, L’Oréal Paris USA, Cover Girl, Tylenol and Enfamil.

For more information, contact Kraig Smith at ksmith@preturn.com or visit AdGooroo’s Web site to download a complimentary copy of this report.

About AdGooroo

AdGooroo (www.adgooroo.com) provides online marketers and agencies actionable, on demand competitive intelligence tools that proactively monitor an industry’s advertising landscape to help them build a long-term competitive advantage.

About Experian Hitwise

Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.

Experian Hitwise (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at www.hitwise.com.

For up-to-date analysis of online trends, please visit the Hitwise Research Blog and Hitwise Data Center.

ST. LOUIS – Advertisers could see a cost-per-click (CPC) increase up to 78 percent above current Bing CPCs as a surge of competitors move to one platform with the Yahoo and Microsoft Search Alliance transition, a study completed by GroupM Search revealed.

Based on the impact two industry milestones had on advertisers – Yahoo’s introduction in 2007 of Panama and Microsoft’s transition in 2009 from MSN Live to Bing, GroupM Search projects a three-week period of volatility post-transition before costs begin to settle. At the campaign level, advertisers can expect an average increase of 64 percent over current Bing CPCs for unbranded keywords and 78-percent for branded keywords during this time. Once the marketplace settles, CPCs on Bing will rest at 13 to 23 percent above current Bing CPCs for unbranded and branded keywords, respectively.

“Any time you interject change into the auction you invite pricing pressure,” said Chris Copeland, chief executive officer of GroupM Search. “In this case, we see historical evidence that suggests regardless of the bid tools and the preparation, a period of short-term volatility will exist.”

The study was completed by GroupM Search’s Predictive Insights unit, a team comprised of econometric statisticians and mathematicians with expertise cultivated in the area of search marketing. GroupM Search looked at current and historical paid search campaign data to estimate cost implications and how long it will take advertisers to return to equilibrium after this shock to the market. The study included campaign data of 12 market-leading clients who have maintained a steady presence on both Yahoo and Microsoft’s search networks dating back to 2007.

The insights from this study are important for advertisers because it allows advanced preparation for what to expect from this transition.

“If three-week volatility and CPC increases can be countered through better understanding of competitive sets, sophistication of those advertisers and what strategies they use today, then this research will have served our client base well,” said Copeland.

One of the most important insights from the study is the understanding of the number of advertisers with paid search campaigns unique to Yahoo that potentially will now be running on the Microsoft adCenter platform. Within the search marketing campaigns analyzed, on average only 27 percent of the advertisers’ competition for branded and unbranded keywords were running on both Yahoo and Bing. GroupM Search projects that advertisers unique to Yahoo moving to adCenter could lead to a 74-percent increase in competition levels on Bing than exist at present.

This increased competition will be the greatest factor for the amplification in paid search costs, the study revealed. In a pay-per-click auction system, such as paid search, the number of competitors matters greatly in the final price of the item because each competitor vies for its desired position.

“The industry has long known the variances of performance between Yahoo and Bing. What we found and what we believe has the biggest material impact for advertisers are the vastly different competitive sets between the two,” said Copeland. “When you put such a large set of new advertisers of varying sophistication into the mix, you are going to see a less stable CPC marketplace.”

On the heels of the Yahoo and Microsoft Search Alliance transition, however, comes the peak of the holiday season when paid search sees its greatest surge in advertisers and CPCs. With this unique timing, the marketplace could experience bidding variables it hasn’t seen before and it could be early 2011 before everything settles and the “new CPC” is realized.

Copeland added, “It is essential for all parties to get this right and we support the decision to go forward ahead of the 2010 holiday season. However, this predicted fluctuation, combined with holiday bidding strategies, means it could be three to four months before the new normal is set.”

An abstract detailing the study can be downloaded from the GroupM Search Blog, SearchFuel.

About GroupM Search

GroupM Search is the search marketing specialist division of GroupM, the media buying and planning arm of WPP responsible for more than 1/3 of the world’s media buying. GroupM Search provides industry-leading search marketing strategies, technology development, research, staffing and training to GroupM communications planning agencies, including: Maxus, MediaCom, MEC and MindShare, as well as the direct-to-client search marketing agencies Outrider, Catalyst Online and Quisma. More than 700 search marketing strategists comprise GroupM Search’s global network spanning 40 countries. In 2008, GroupM Search was named the 2008 Search Marketing Agency of the Year by OMMA Magazine and MediaPost. Global search marketing perspective from experts across GroupM Search can be found on the industry blog, SearchFuel (www.searchfuel.com). URL: www.groupmsearch.com

With Australia watching more online video, SpotXchange video ads reach more than 50% of the total Australian population online

SpotXchange announced today that it is the top video advertising network in Australia, with a potential reach of 50.7 percent of the population, or 5.4 million consumers, according to comScore (NASDAQ : SCOR), an Internet marketing research company.

SpotXchange is a leading online video advertising network that connects advertisers to websites offering streaming video content via an auction-based marketplace.  Using a large variety of performance metrics and real-time optimization tools, SpotXchange’s technology aggregates ad space supplied by publishers and matches it with advertiser demand, scaling and adapting instantaneously as marketers’ campaign needs change.

ComScore’s report found that 81 percent of Australia’s Internet population viewed video online in July, with an average viewer watching more than seven hours of video during the month. The country’s online population, an estimated 10.7 million people, viewed 970 million pieces of content via this channel in July 2010.

“ComScore has ranked SpotXchange as a top video ad network in countries like the US, UK and Australia,” said Mike Shehan, chief executive officer of SpotXchange.  “We’ve been able to achieve this because we offer publishers and advertisers around the world a highly differentiated, performance-based service that adds value to the work they do every day.”

Airwick, Clearasil and Commonwealth Bank of Australia are among the global and major national brands that run advertisements through the SpotXchange platform in Australia.

Clients in all countries benefit from the fact that SpotXchange is the only video ad network that fully integrates publisher sites into a centralized ad delivery, tracking and reporting platform, which allows for the real-time delivery of ad campaigns that match unique publisher criteria.  This process maximizes efficiencies and minimizes costs for both publishers and advertisers.

“Our technology and these seamless connections offer accurate delivery, superior tracking capabilities and comprehensive reports that deliver remarkable insight to our publishers and advertisers, which in turn saves them time and money in the evolving online video space,” said Bryon Evje, executive vice president of sales and business development for SpotXchange.

Despite Growing Concerns Around Privacy Legislation and Data Risks; Audience Buying, Increase in Spend from International Markets and Automation Drive Industry Growth

LOS ANGELES – the Rubicon Project, the advertising technology company, reveals exclusive insight into emerging industry trends and market shifts that occurred in the second quarter of 2010, along with insights into what’s next for the digital ad landscape, in the tenth installment of its Online Advertising Market Report series. The report also includes excerpts from the well-attended panel, “Is All Inventory Created Equal?” hosted in June by the Rubicon Project during New York’s Internet Week.

Included within the report is the latest update on the Rubicon 20 Index, a measure of performance across a number of factors (including CPM, revenue and traffic volume) on a roster of twenty of the Web’s most heavily-trafficked properties. At the beginning of Q2, CPMs across the Rubicon 20 Index have risen by an average of 25 percent vs. Q1 2010. Overall, the Index has grown 47 percent, on a trend line basis, from the start of 2010 to the midpoint of the year.

Additional key forecasts and trends addressed in this report include:

- Growing online audiences beyond U.S. borders, and the correlating increase in advertisers’ digital budgets, led by significant growth in China and the Middle East;
- The evolving role of Google in the online display advertising market, from the perspective of publishers, agencies, and demand-side platforms (DSPs);
- Real-time bidding (RTB) and DSPs as means to increase efficiency of media spend, and the growing share of inventory flowing through non-direct channels;
- Privacy serving as a source of tension throughout the Internet ecosystem;
- Yield optimization as a result of data, science, network effect and automation.

“Ad spend and revenue have both been strong and growing in 2010. Given the proliferation of solution providers and industry players to the market, all working to increase the overall flow of revenue from offline to online, this increase is no surprise,” said Kara Weber, Vice President of Marketing at the Rubicon Project. “That said, it’s more important than ever for publishers to define their strategies to compete in a challenging market, taking advantage of new opportunities like RTB while fighting to protect the value they’ve created with high-quality content, well developed audiences and a carefully cultivated advertiser base.”

Also included in this report is market insight from industry leaders including Brian Morrissey, Digital Editor at Adweek; Marta Martinez, SVP of Operations and Business Development at MediaMath; Jon Beck, VP of Online Advertising and Business Development at the New York Daily News Online; Jason Kelly, VP Digital Strategy & Revenue Management at Time Inc. Digital; Bill Todd, GM of ValueClick; and Sean Kegelman, SVP of partnerships at VivaKi.

To access the full Q2 2010 Online Advertising Market Report, as well as past published reports for free, visit: http://www.rubiconproject.com/market-intelligence.

About the Rubicon Project

the Rubicon Project, the world leader in Yield Optimization technology, launched in 2007 with a mission to automate buying and selling across the $65 billion global online advertising industry. Powered by data-driven algorithms and pricing intelligence data, REVV, the company’s yield optimization platform, has optimized more than 750 billion ad transactions for more than 340 of the largest properties on the Internet. REVV helps premium Web publishers like NBC Universal, Time Inc., Gannett and CareerBuilder make more money by optimizing their ad space, eliminate unnecessary ad operations costs and protect their brands. The platform powers the REVV Marketplace, the world’s largest premium display advertising marketplace. More than 600 ad networks, exchanges and DSPs access premium inventory and audiences through the REVV Marketplace and its unparalleled reach of more than 500 million unique users. Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and Sydney, the company is backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund.